floriography Brian Watson
floriography
floral metaphors by Brian Watson
The art of communication through floral metaphors
Floriography is all around us. The most famous example would be red roses, which mean ‘I love you’. Floriography has developed uniquely over the centuries in different cultures, but for this work, I have relied on two particular examples: that which developed in Victorian England and the hana-kotoba, or flower language of Japan. I have chosen six flowers that are associated with my qualities as an photographer and designer, and I appreciate the opportunity to share them with you.
Although I have studied both art and botany, and have worked as a publication designer while living in Japan, I began my career as an artist by using my photographs as templates. The more photographs I took, however, the more I realized that they too captured a unique beauty. For many years I sold my work directly at art fairs throughout the Pacific Northwest, but I have taken time to formalize my study of design at the Emily Carr Institute of Art and Design, the British Columbia Institute of Technology, and Langara College. What follows, therefore, represents the type of photography books I can produce for you and your garden, to further our mutual passion for the beauties of nature.
magnolia
The blossoms of the magnolia symbolize a deep and reverent love of nature.
love of nature
I witness the beauties of nature every day. Living in the Pacific Northwest, I am happy to be in a place of such floral diversity. My love for my subject is reflected not only in my photography, but in my desire to learn more about flowers and plants, and to incorporate their beauty into my designs.
cherry blossom In Japan, a blooming cherry tree is a symbol of education and intelligence.
intelligence
Although there is skill involved in the taking of a photograph, my education drives me further. I research the names and qualities of my subjects as well, to refine my approaches in both the garden and the studio. My knowledge of the software I use to develop and present my photographs and my work, including Aperture, Photoshop and InDesign, is also key.
sweetbrier The sweetbrier is a wild rose species native to Europe, similar to the Nootka rose and other wild rose species here in the Northwest. It symbolizes sweet simplicity.
simplicity
Throughout my career and training as a designer, as in my photography, my focus has been on simplicity. Clean lines, pure bright colors and straightforward layouts are a constant theme in my work. As in my floral subjects, I believe that beauty need not be complex.
dahlia
Stars of late summer gardens, the many varieties of dahlias represent refined elegance and good taste.
elegance Flowers offer us a glimpse into the nature of true elegance and refinement. Inspired by them, my use of typography and artistic elements within my work reflect the lessons in good taste that gardens have taught me.
hibiscus
Although hibiscus blossoms only last for a single day, their beautiful form and colors represent a calm gentleness.
gentleness
Respect for my work, the people I work with, and my subjects, the beautiful flowers and plants I photograph, has instilled a gentle nature in me. As a freelance artist, my first priority is always the satisfaction of my clients.
azalea
Azaleas, cousins to rhododendrons, bring their jewel-bright colors to late spring. They represent patience and modesty.
patience Another mark of professionalism is patience, and a willingness to work and wait until the photograph or designed product is beautiful. My deep understanding of the camera and the computer come together quickly, however, to produce such beauty. It’s easier, though, because the flowers I work with are so lovely.
My passions are floral photography, design and typography. If you believe your garden or nursery could benefit from my vision and skills, let me know. Together we can do great things. Contact me at 425.246.7888 or at brian.watson@gmail.com. flowerstofleurons.com Thank you.
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copyright 2011 –2012, Brian Watson
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