SOURCE www.fsae.org
success by association
Frank Rudd FSAE’s New CEO
5 Topics for
Employers to watch in 2014 Why Attend Conference LET ME COUnt the ways
MAR/APRIL 2014
BRING YOUR
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SOURCE success by association
Mar/APRIL 2014
Frank Rudd: FSAE’s New CEO
5 Topics for Employers to watch in 2014
14
Why Attend Conference
16
let me count the ways
For Members By Members Your Invitation to Attend the 2014 FSAE Annual Conference
20
Hyatt Hotels Celebrates 30 Years of Investing in Association Executives!
21
In Your Own Words
22
Issue Special
New Members
10
Buyer’s Guide
24
Member News
12
25
FSAE Donors
28
Central FL Meetings & Best Golf Meeting Spots
2014 FSAE CALENDAR March 20
Central FL Meet & Greet Caribe Royale All-Suite Hotel & Convention Center, Orlando
April 1 - 11
Elections - FSAE Board of Directors
April 15
Foundation Grants for Professional Development Application Deadline
8
April 16
May 15
Nominations for FSAE Awards Open
Nominations for FSAE Awards Close
May 9
May 30 – June 6
South Florida Meet & Greet
Online Auction
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July 9 - 11
May 14
Hilton Orlando
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2014 Annual Conference
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November 6
Central Florida Meet & Greet The Shores Resort & Spa, Daytona Beach
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FSAE Staff Florida Society of Association Executives 2410 Mahan Drive, Suite 2 Tallahassee, FL 32308-5302
Source Editor: Adrian Amos
adrian@fsae.org: (850) 702-0946
Phone: (850) 222-7994 Fax : (850) 222-6350 fsae@fsae.org www.fsae.org President/CEO: Frank Rudd, CAE, CMP Officially Starts April 1, 2014
Office Manager/Bookkeeper: Paige Graham paige@fsae.org; (850) 702-0945
Director of Membership and Development: Hester Ndoja, CAE
Advertising Sales: Sue Damon suedamon1@aol.com: (850) 926-3318
Graphic Design: Jesse Beleck jesse@DesignOnTheBrain.com (850) 524-3787 | DesignOnTheBrain.com
Printer: Rose Printing Cover Photo provided by Copeland Productions copelandproductions.com
hester@fsae.org; (850) 702-0944
Marketing, Communications and Technology Manager: Adrian Amos adrian@fsae.org: (850) 702-0946
Disclaimer: Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. It is provided with the understanding that neither FSAE nor the authors are engaged in rendering legal or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.
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5
From the chairs
Eleanor Warmack, CAE FSAE Chair
Jim Ayotte, CAE FSAE Foundation Chair
Looking Upward By Eleanor Warmack, CAE In the words of
By Jim Ayotte, CAE One of the key ingredients of a
Charlotte Bronte, “I try to avoid looking forward or backward, and try to keep looking upward.” We have successfully hired our new President and CEO who will officially be on the job shortly after you receive this issue of Source. Frank Rudd, CAE, CMP will lead FSAE into our future. He is focused on membership, committed to making FSAE the value it should be to our members and our associate partners, and he is dedicated to making purposeful movements to achieve the goals that he has discussed with the FSAE Board.
great organization is leadership. The FSAE Foundation is fortunate to have an abundance of excellent volunteer leaders. In February, the Board of Trustees elected new trustees and officers for 2014/2015. Debra Boza-Valledor, CIPS, CRB, CRS, GRI, TRC, Chief Operating and Chief Marketing Officer of the Miami Association of Realtors, was elected ChairElect last year and will be installed as the FSAE Foundation Chair at the Annual Conference in July. Jaime Caldwell, ACHE, Vice President of the South Florida Hospital & Healthcare Association, the current Foundation Treasurer, was elected Chair-Elect and Donna Son, Executive Vice President of Operations and Administration/Chief Financial Officer at the Florida Institute of Certified Public Accountants was elected Treasurer. Additionally, three new trustees were elected to three-year terms. They are: Meg Caldwell, CMP, Sales Manager at the Grand Hotel Marriott Resort, Golf Club and Resort; Pam Fields, National Sales Manager, Sundial Beach Resort and Spa; and Fran Gilbert, CAE, Executive Director of the Florida School Nutrition Association.
I want to thank our CEO Search Committee members, led by Jim Ayotte, CAE who accepted my invitation to Chair this committee and play a large part in FSAE’s new journey. Committee members were from across the state of Florida, in a variety of positions within their Associations, represented a span of ages, and are among the best in our industry. Their dedication to the many hours of time it required to review applicants, interview applicants, and then deliberate on which candidate would best serve FSAE, is to be commended. Vetted Solutions who spearheaded our search process, was an incredible resource for us. We would not have been able to complete our search in such a short time without their team working on our behalf. Jim Zaniello who was our primary contact will be returning to FSAE at the Annual Conference and will be speaking at the CEO Roundtable. We will thank him publicly for his efforts in our success at that time. To each member of FSAE, I want to thank you as well. Many of you have shared with me and the Board your thoughts on FSAE’s future. We know what you have shared with us comes from a place of passion for FSAE’s success. Your commitment to believe in our process and your willingness to trust that the Board was acting in the best interest of the Society has truly allowed us to move
If you have ever considered getting more involved in FSAE or the FSAE Foundation, I encourage you to take the plunge and volunteer for a committee. Committee work is an excellent entrée into the organizations and a pathway to leadership. Your volunteer service will be professionally and personally rewarding. One of the most important functions of the Foundation is providing scholarships/grants to help members defray the cost of professional development. Last year, 12 professional development grants were awarded totaling $7,525. These grants were made possible by member and corporate contributions. I want to thank all of our Investors as well as our Corporate Scholarship Partners, Hyatt Hotels of Florida and Marriott International Hotels & Resorts of Florida. The deadline for all scholarship applications is April 15, 2014. Get your application in early! Also, this is a good time to make a taxdeductible contribution and investment in (both articles continued on pg. 19)
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MAR/APRIL 2014
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I N TH E C L EAR . P U T F R E S H A I R O N T H E AG E N DA F O R YO U R N E X T E V E N T.
C A R I B E R O YA L E M E E T I N G S . C O M 4 0 7. 2 3 8 . 8 1 0 0
A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
7
FEATURE STORY
Frank Rudd,
CAE, CMP
The New President/ CEO of FSAE by Adrian Amos, Source Editor, FSAE FSAE runs through Frank Rudd’s veins. In 1985, while still in college, Frank went to work part-time for Peggy McCollum and helped with the Annual Conference in Marco Island. For the next 29 years, Rudd has had many roles in FSAE as a member, committee chair, think tank participant and been involved in numerous annual conferences. In February, the FSAE Board Chair Eleanor Warmack, CAE announced that Frank Rudd, CAE, CMP will be FSAE’s new President and CEO beginning on April 1. A Tallahassee native, Frank’s entire career has been in association management. He graduated from Florida State University with a degree in business management and an emphasis in Association Management – a degree program that was implemented with the help and leadership of FSAE. Immediately upon graduation, Frank went to work for McCollum Management and Meetings on a full time basis. Frank’s association career also includes serving as Director of Meetings at the Florida Home Builders Association and ten plus years as the Executive Director of the Florida School Food Service Association. For the
8
Jan/FeB 2014
photo provided by
past 12 years, Frank has served as Executive Director of the Florida Engineering Society and the Florida Institute of Consulting Engineers. Anxious to get started and steer FSAE in the right direction, Frank said, “I am looking forward to hitting the ground running in promoting all that FSAE has to offer the association community. I think my familiarity with the Society will make for a short learning curve and we can help maximize the ROI of our members.....and convince our non-members that we need them and they need us!” “My first goal as I walk in the door is to work on creating a culture of outstanding customer service at FSAE,” said Frank. “We will have a responsive staff that goes above and beyond our members’ expectations. I am ready to bring in a new energy and enthusiasm to the organization. A successful association is one that is always looking to innovate and not just do a program because we always have. It will be our job to listen to the feedback of the membership and continue to transform our programs to meet their needs.”
My first goal as I walk in the door is to work on creating a culture of outstanding customer service at FSAE. Even though Frank never worked in sales, he has a strong ‘sales’ mentality and believes the customer/ member is always right. “I always think about that member of an association who may only call the office one time and his decision to get involved with the association – or renew – will be based on that one experience, so it has to be positive. That is the culture I plan to create, and build the organization from there.” “Florida is a large and diverse state and we need to serve all our members in all areas,” Frank continued. “Offering a variety of programs like in-person events and online training gives members access to the information they need, on their own time. The universal struggle for associations is to continue to innovate delivery methods and provide value to its members – do what they want, when they want it. I’ll be talking to our members and non-members to listen to what you need and how FSAE can help you succeed.” Frank plans to work with our membership and Board of Directors to develop the strategies that make Has your association implemented an innovative program? Contact Adrian and we could feature your story in Source! adrian@fsae.org | 850.702.0946
FSAE successful, together. “Last year the Board started examining all FSAE programs to make sure what we currently offer meets member needs. I plan to continue that conversation with our Board and members – this is your professional association and you direct where the organization is going. I see my role as leading staff to implement these ideas so that FSAE provides the value our members are truly looking for.” “FSAE has many strengths that we can continue to build on in the near future. Both the FSAE Board of Directors and the Foundation Board have excellent leadership and a strong vision of where they want their professional association to be. Our associate members are as supportive of FSAE as any I have ever seen. This is a great benefit to the Society and I look forward to making that relationship stronger and beneficial for all involved.” “I’ve known and loved FSAE for a long time and I’m fortunate enough to be in a position in my career where I can devote my time to something I’m really passionate about: strengthening the profession of association management. Associations are built on relationships and early in my career I developed relationships with people I still call on today. I want this organization to provide that opportunity to current and future leaders in the industry.” Frank’s plan for FSAE is simple: communicate, listen to member feedback, exceed expectations.
Frank owes more than his professional life to FSAE, he met his wife Melissa at the 2004 Annual Conference at the Marco Island Marriott. Married now for 9 years, they have two children, Emily (7) and Andrew (5). Most of Frank’s free time is filled with family activities but he does run and swim to keep active and healthy. A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
9
FSAE members
Executive Members: Deena Agliano
Administrator Director CEO Council of Tampa Bay P.O. Box 320787 Tampa, FL 33679 Phone: (813) 230-9533 www.ceotampabay.com
Kenneth Armstrong, Ph.D. President & CEO FL Trucking Assn 350 E. College Ave. Tallahassee, FL 32301 Phone: (850) 222-9900 www.fltrucking.org
Malarie Barineau
Member Services Manager Partners in Assn Management, Inc. 325 John Knox Rd., L-103 Tallahassee, FL 32303 Phone: (850) 224-0711 www.yoursearchisdone.com
Jessica Best
Executive Director BEST ADvantEDGE P.O. Box 56081 St. Petersburg, FL 33732 Phone: (727) 871-1434 www.bestadvantedge.com
Audrey Brown
President & CEO FL Assn of Health Plans 200 W. College Ave., Ste. 104 Tallahassee, FL 32301 Phone: (850) 386-2904 www.fahp.net
Tim Center
Executive Director Capital Area Community Action Agency 309 Office Plaza Dr. Tallahassee, FL 32301 Phone: (850) 222-2043 www.cacaainc.org
Doug Conkey
President Clay County Chamber of Commerce 1734 Kingsley Ave. Orange Park, FL 32073 Phone: (904) 394-7199 www.claychamber.com
Stephanie Coughlin
Meeting and Program Coordinator Leadership Florida 201 E. Park Ave. Tallahassee, FL 32301 Phone: (850) 521-1220 www.leadershipflorida.org
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Jan/FeB 2014
Welcome New Members Fred Crawford
Executive Director FL Assn of Special Districts 2713 Blairstone Ln. Tallahassee, FL 32311 Phone: (850) 224-7775 www.cmc-associates.com
Kristen Darby
VP of Membership Institute of Internal Auditors 247 Maitland Ave. Altamonte Springs, FL 32701 Phone: (407) 937-1335 www.theiia.org
Sylvia Gonner, CAE
VP, Global Relations Institute of Internal Auditors 247 Maitland Ave. Altamonte Springs, FL 32701 Phone: (407) 937-1314 www.theiia.org
Sarah Langley
Director of Administration FL Independent Automobile Dealers Assn 1840 Fiddler Ct. Tallahassee, FL 32308 Phone: (850) 385-2712 www.fiada.com
Nicole Lee
Education & Programming Development Administrator FL Independent Automobile Dealers Assn 1840 Fiddler Ct. Tallahassee, FL 32308 Phone: (850) 385-2712 www.fiada.com
Deborah Mandel
Program Manager Partners in Assn Management, Inc. 325 John Knox Rd., L-103 Tallahassee, FL 32303 Phone: (850) 224-0711 Amanda Hauserman Flynn Management & Associates, LLC www.yoursearchisdone.com 204 Petes Ln. Lauren Millard Davenport, FL 33837 Program Manager Phone: (407) 702-9847 Partners in Assn Management, Inc. 325 John Knox Rd., L-103 David Higgins, CAE Tallahassee, FL 32303 Executive Director Phone: (850) 224-0711 FL Podiatric Medical Assn www.yoursearchisdone.com 410 N. Gadsden St. Tallahassee, FL 32301 Sandy Nicotra Phone: (850) 224-4085 Executive Director & Member Liaison www.fpma.com for HBCA Home Builders & Contractors Assn of Kaitlyn Hudlow Brevard Program Manager Partners in Assn Management, Inc. 1500 W. Eau Gallie Blvd., Ste. B2 Melbourne, FL 32935 325 John Knox Rd., L-103 Phone: (321) 254-3700 Tallahassee, FL 32303 www.hbca-brevard.org Phone: (850) 224-0711 www.yoursearchisdone.com
Amanda Hudson
Director of Member Services FL Engineering Society 125 S. Gadsden St. Tallahassee, FL 32301 Phone: (850) 224-7121 www.fleng.org
Kurt Kelly
CEO & President FL Coalition for Children 411 E. College Ave. Tallahassee, FL 32301 Phone: (850) 561-1102 www.flchildren.org
Mary Pat King, MS
Director of Programs & Partnerships National PTA 4623 Ayron Terrace Palm Harbor, FL 34685 Phone: (703) 582-9626 www.pta.org
Ellen Piekalkiewicz
Executive Director United Partners for Human Services 2477 Tim Gamble Place, Ste. 200 Tallahassee, FL 32308 Phone: (850) 942-2569 www.uphsfl.org
Laura Pridgeon
Operations Manager FL Assn of Health Plans 200 W. College Ave., Ste. 104 Tallahassee, FL 32301 Phone: (850) 386-2904 www.fahp.net
Colleen Pruitt
Accounting & Technology Clearwater Bar Assn 314 S. Missouri Ave. Clearwater, FL 33756 Phone: (727) 461-4869 www.clearwaterbar.org
Anne Rendle
CEO Emerald Coast Assn of REALTORS 10 Hollywood Blvd. S.E. Ft. Walton Beach, FL 32548 Phone: (850) 243-6145 www.emeraldcoastrealtors.com
Michael Russell
Manager of Chapter Relations Institute of Internal Auditors 247 Maitland Ave. Altamonte Springs, FL 32701 Phone: (407) 937-1335 www.theiia.org
Patricia Schneider, CMP Program Director FL Venture Forum 707 W. Azeele St. Tampa, FL 33606 Phone: (813) 335-8116 www.floridaventureforum.org
Skylar Siminovsky
Association Executive AMC Source 4440 PGA Blvd., Ste. 600 Palm Beach Gardens, FL 33410 Phone: (800) 440-4066 www.amcsource.com
Shelly Sobol
Corporate Program Manager Partners in Assn Management, Inc. 325 John Knox Rd., L-103 Tallahassee, FL 32303 Phone: (850) 224-0711 www.yoursearchisdone.com
Leigh Stehlik
Chief Staff Executive FL Assn of Behavior Analysis 3116 Capital Cir. NE, Ste. 2 Tallahassee, FL 32308 Phone: (850) 222-2332 www.fabaworld.org
Shawn Stewart, CPA, CAE CFO FL Engineering Society P.O. Box 750 Tallahassee, FL 32302 Phone: (850) 224-7121 www.fleng.org
Amelia Tillman
Member Services Coordinator FL Independent Automobile Dealers Assn 1840 Fiddler Ct. Tallahassee, FL 32308 Phone: (850) 385-2712 www.fiada.com
Maureen Turner
Advertising Sales Coordinator Partners in Assn Management, Inc. 325 John Knox Rd., L-103 Tallahassee, FL 32303 Phone: (850) 224-0711 www.yoursearchisdone.com
Nancy Wray
VP & COO Associated Builders and Contractors, Central Florida Chapter 651 Danville Dr., Ste. 200 Orlando, FL 32825 Phone: (407) 628-2070 www.abccentralflorida.com
Assosciate Members: Brien Arone
Sr. Sales Manager, Group Sales Ritz-Carlton, Amelia Island 7630 Hayward Cir. Bradenton, FL 34201 Phone: (904) 557-1428 www.ritzcarlton.com
Michelle Bailey
Financial Center Manager First Commerce Credit Union 107 E. College Ave. Tallahassee, FL 32301 Phone: (850) 410-3580 www.firstcommercecu.org
Shannon Cushing
Event Specialists / Account Manager Teamwork Event Specialists 7500 Exchange Dr. Orlando, FL 32809 Phone: (407) 438-7480 www.events.teamwork-inc.com
David Damron
General Manager North Florida Operations American Audio Visual, Inc. 505 W. Pensacola St. Tallahassee, FL 32301 Phone: (850) 222-7019 www.americanaudiovisual.com
Aitza Diaz
National Business Development Executive Visit Orlando 6277 Sea Harbor Dr., Ste. 400 Orlando, Fl 32821 Phone: (407) 363-5839 www.orlandomeeting.com
Nelson Feliz
Event Specialists / Account Manager Teamwork Event Specialists 7500 Exchange Dr. Orlando, FL 32809 Phone: (407) 438-7480 www.events.teamwork-inc.com
Laura Gambino, MPA Regional Director/Owner NPI 5273 S.W. 92 Terrace Cooper City, FL 33328 Phone: (561) 315-6595
Ben Graybar
VP, Commercial Banker Tallahassee State Bank 601 N. Monroe St. Tallahassee, FL 32301 Phone: (850) 205-5168 www.talstatebank.com
Matthew Kido
Sales Manager Hilton Clearwater Beach 400 Mandalay Ave. Clearwater Beach, FL 33767 Phone: (727) 298-1480 www.hilton.com
Tara Laucius
Sales Specialist, Group Westin Cape Coral Resort at Marina Village 5951 Silver King Blvd. Cape Coral, FL 33914 Phone: (239) 541-5054 www.westin.capecoral.com
Chelsea Lewis
Sales and Marketing Manager Hard Rock Cafe Orlando 6050 Universal Blvd. Orlando, FL 32819 Phone: (407) 351-7625 www.hardrock.com
Linda Menshon
Director of Sales & Marketing Naples Bay Resort 1500 5th Ave. S. Naples, FL 34102 Phone: (239) 530-5146 www.naplesbayresort.com
Lynn Miles, CMP
Sales Manager Daytona Beach Area CVB 126 E. Orange Ave. Daytona Beach, FL 32114 Phone: (386) 255-0415 www.daytonabeachmeetings.com
Bill Moore
EVP Tallahassee State Bank 601 N. Monroe St. Tallahassee, FL 32301 Phone: (850) 205-5168 www.talstatebank.com
Karen Niederdorfer
Regional Manager Salamander Hotels & Resorts 7593 Gathering Dr. Reunion, FL 34747 Phone: (407) 396-3038 www.reunionresort.com
Luz Orbaiz
Sr. Sales Manager Hyatt Regency Miami 400 S.E. 2nd Ave. Miami, FL 33131 Phone: (305) 679-3069 www.hyatt.com
Bob Renka
Sales Manager Holiday Inn & Suites Across from Orlando Universal 5905 Kirkman Rd. Orlando, FL 32819 Phone: (407) 313-3328 www.hiuniversal.com
Stephen Rice
Sr. Sales Manager International Palms Resort & Conference Center Cocoa Beach 1300 N. Atlantic Ave. Cocoa Beach, FL 32931 Phone: (321) 392-1625 www.ipcocoabeach.com
Christy Saunders
Sales Manager, Group Walt Disney World Swan & Dolphin Resort 1500 Epcot Resorts Blvd. Lake Buena Vista, FL 32830 Phone: (407) 934-4527 www.swandolphin.com
Alan Sommerman
Director of Sales & Local Marketing Orlando Cuba Libre Orlando 9101 International Dr. Orlando, FL 32819 Patrick Mobley Phone: (407) 226-1600 Sales Manager Medieval Times Dinner & Tournament www.CubaLibreRestaurant.com 4510 W. Vine St. Tricia Tampir Kissimmee, FL 34746 Sr. Sales Executive Phone: (407) 396-2900 Renaissance Orlando at SeaWorld www.medievaltimes.com 6677 Sea Harbor Dr. Orlando, FL 32821 Phone: (407) 248-7369 www.renaissanceseaworldorlando.com
Carla Trine
Senior Sales Executive Gaylord Palms Resort & Convention Center 6000 W. Osceola Parkway Kissimmee, FL 34746 Phone: (407) 586-0310 www.gaylordpalms.com
Stefanie Wyckoff
Group Sales Manager DoubleTree by Hilton Hotel & Executive Meeting Center Palm Beach Gardens 4431 PGA Blvd. Palm Beach Gardens, FL 33410 Phone: (561) 776-2920 www.palmbeachgardens.doubletree. com
Associate Members in New Positions: Tara Collins, CMP, CHSP Sr. Sales Manager Omni Orlando Resort at ChampionsGate 1500 Masters Blvd. Championsgate, FL 33896 Phone: (407) 997-1276 www.omniorlandoresort.com
Cheryl James
Director of Sales - Worldwide Accounts Hilton Luxury Brands 11419 Georgetown Cir Tampa, FL 33635 Phone: (813) 404-4954 www.hilton.com
Kimberly Martinez
Sr. Sales Manager Hilton Orlando Bonnet Creek 14100 Bonnet Creek Resort Ln. Orlando, FL 32821 Phone: (407) 597-3726 www.hiltonbonnetcreek.com
John Seegers
Sr. Sales Manager International Palms Resort & Conference Center Orlando 6515 International Dr. Orlando, FL 32819 Phone: (407) 248-2171 www.internationalpalms.com
Welcome BACK to FSAE:
Executive members:
Amy Holmes, CAE
President Amy Holmes Communications 2606 Childs Lanes Alexandria, VA 22308 Phone: (703) 799-2542
Robert Wilson
President Wilson & Associates, LLC 113 E. College Ave., Ste. 200 Tallahassee, FL 32301 Phone: (850) 514-5183 www.wilsonmgmt.com
Amanda Wood
Membership & Program Coordinator National Assn of Teachers of Singing, Inc. 9957 Moorings Dr., Ste. 401 Jacksonville, FL 32257 Phone: (904) 992-9101 www.nats.org
Welcome BACK to FSAE:
Associate members Leslie Bloznalis
Sr. Account Executive Tampa Marriott Waterside Hotel & Marina 700 S. Florida Ave. Tampa, FL 33602 Phone: 813204-6380 www.marriott.com/tpamc
Kris Cloonan
Sales Manager Embassy Suites Orlando - Lake Buena Vista 8100 Lake St. Orlando, FL 32836 Phone: (407) 597-5132 www.hilton.com
Kingsley Daniel
Niccole Haschak Neebling
Director of Sales, Catering & Marketing Hilton Naples 5111 Tamiami Trl. N. Naples, FL 34103 Phone: 239659-3132 www.hiltonnaples.com
Staci Kaplan
Sr. Sales Manager Four Seasons Resort Palm Beach 2800 S. Ocean Blvd. Palm Beach, FL 33480 Phone: (954) 384-8345 www.fourseasons.com/palmbeach
Melissa Laughon
Facilitator/Speaker/Consultant Catch Your Limit Consulting 1127 W. Main St. Richmond, VA 23220 Phone: (850) 894-3474 www.catchyourlimit.com
Tom Laughon
Speaker/Consultant Catch Your Limit Consulting 1127 W. Main St. Richmond, VA 23220 Phone: (850) 894-3474 www.catchyourlimit.com
Dawn Pollock, CAE
President D. Pollocl Association Solutions 1937 Charlais St. Tallahassee, FL 32317 Phone: 850284-6457
Dan Sullivan
Regional Director of Sales DMI Hotels 107 Winghurst Blvd. Orlando, FL 32828 Phone: (407) 453-2297 www.DMIhotels.com
President Apps4Org P.O. Box 287 Redmond, WA 98073 Phone: (425) 836-9547 www.apps4org.com
Kathleen Gardner Publisher Naylor, LLC 5950 N.W. 1st Pl. Gainesville, FL 32607 Phone: (352) 333-3412 www.naylor.com
Christopher Coogan
Chief of Staff Assn for Institutional Research 1435 E. Piedmont Dr., Ste. 211 Tallahassee, FL 32308 Phone: (850) 385-4155 www.airweb.org A PUBLICATION OF THE FLORIDA SOCIETY OF ASSoCIATION EXECUTIVES
11
FSAE MemberS
Member News Association News Florida Association of Special Districts Names New Executive Director The Board of Directors of the Florida Association of Special Districts (FASD) has appointed CMC & Associates (CMC) to manage the office of Executive Director with Fred Crawford as the lead. FASD is celebrating its 35th anniversary, and the association is proud to have been the driving force that has strengthened the laws that govern special purpose governments and for providing education regarding special districts to its members and the general public. CMC will lead FASD in its mission to unify and strengthen special purpose government through education, the exchange of ideas and active involvement in the legislative process.
Partners In Association Management Joins With Marriott To Support Local Charity In December of 2013, Partners in Association Management (PIAM) was selected by Marriott Hotels of Florida as a Partner of the Year. The selection committee based their decision on criteria that included culture, industry impact and community involvement. This award was also granted to two other local businesses for their support and involvement. Marriott Hotels of Florida awarded PIAM with a contribution of $500 to a local charity of choice. PIAM selected Big Bend Hospice and decided to match the donation for a total of $1,000 towards this organization. They are proud to support Big Bend Hospice as those funds were earmarked towards the recent Hospice House Campaign for Our House.
seven years as the chief advocate for the state’s trucking industry. Armstrong will bring extensive nonprofit experience to the FTA, including over a decade at the United Way of the Big Bend. Armstrong’s appointment to the FTA is an exciting opportunity, according to the chairman, Doc Hyder of Rowland Transportation (Dade City).
FRLA Members Donate Reusable Inventory to the Florida Department of Corrections The Florida Restaurant and Lodging Association (FRLA) is proud to announce a new partnership with the Florida Department of Corrections. The collaboration is designed to help save taxpayer dollars through the donations of reusable inventory, such as bed sheets, pillowcases and washcloths to prisons across the state. “FRLA members are stepping up to the plate by voluntarily contributing the necessary resources that allow our state prisons to function properly,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association. “At FRLA, we believe that by providing these materials, it will not only save taxpayer dollars, it will allow the Department of Corrections to allocate those dollars toward public safety initiatives.” For more information, go to www.FRLA.org
Florida Dental Executives Receive CAE Accreditation The Florida Dental Association (FDA) is proud to announce that Carrie Millar and Crissy Tallman have received their Certified Association Executive (CAE) accreditation!
Carrie Millar
Crissy Tallman
Millar serves as the Membership Services Manager for FDA Services, which is a wholly owned subsidiary of the FDA and serves as the FDA’s insurance information source for its member dentists.
Ken Armstrong Named New President & CEO of the Florida Trucking Association On Thursday, February 6, 2014, Ken Armstrong began as President and CEO of the Florida Trucking Association (FTA), a major industry trade group in Tallahassee. Armstrong succeeds Mary Lou Rajchel, who left the position after
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Tallman was recently named Director of Conventions and Continuing Education at the FDA. This new position reflects the expansion of services being offered by her department, which include hosting the association’s annual conference, coordinating online continuing education programs and (continued on pg. 18)
ROSEN HOTELS & RESORTS
40
years of passion
40 years of setting new standards in Orlando. Over the past 40 years, Rosen Hotels & Resorts has delivered one-of-a-kind Orlando experiences with service that continually redefines exceptional. In a city famous for worldclass hospitality, that is an achievement we proudly celebrate, and we invite you to do the same. To mark this special milestone, we have put together a host of anniversary offers to take advantage of. And to make it even sweeter, we will be giving away beautiful ruby necklaces throughout 2014. Ask your Sales Associate for details when you submit an RFP.
Call 407.996.4890 or visit RosenHotels.com/40 to learn about our special anniversary offers and take advantage of them.
FEATURE STORY
By Kenyetta M. Mullins
5 Topics for
Employers to Watch in 2014 Over the past few years, employers have been under assault from, among other things, a spike in employment discrimination and overtime lawsuits, and expansive governmental interpretations of federal employment statutes. This year, association employers must be as vigilant as ever in guarding against the traps and snares of personnel related issues. There are five hot topics association employers should keep in mind in 2014: minimum wage laws; pending state and federal legislation that further expand the types of lawsuits employees may bring; retaliation or whistleblower lawsuits; the proper classification of employees; and an evaluation of the need for employment liability insurance.
1
Minimum Wage Laws and Employee Practices
In Florida, the state’s minimum wage is adjusted annually in January to reflect changes in the consumer price index. This year, Florida’s hourly minimum wage increased to $7.93 for most employees and $4.91 for tipped employees. Effective January 1, 2015, federal government contractors and subcontractors will be required to pay their employees an hourly minimum wage of $10.10, and $4.90 for tipped employees.
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While paying employees the appropriate hourly wage is important, association employers must also be mindful of other traps that can lead to wage and hour litigation. Toward this end, the following practices should be routinely implemented within the organization: (1) review the association’s handbook and policies with employees on a regular basis, making sure they understand the proper protocols for preparing to begin their shift, clocking in and out, taking lunches and taking other breaks; (2) review job descriptions to ensure they are reflective of what employees are actually doing; (3) consider implementing a time-clock or other time recording device to ensure employee time is being accurately recorded; and (4) make sure a procedure exists for employees to raise concerns over their exempt/non-exempt status.
MAR/APRIL 2014
2
Pending Legislation
The 2014 Legislative Session is upon us, and several key bills, if passed and signed into law by Governor Scott, will dramatically impact the workplace. Here are a few examples of bills affecting Florida’s employers:
• Florida Senate Bill 206, entitled the “Helen Gordon Davis Fair Pay Protection Act,” seeks, among other things, to require employers who have state contracts to comply with anti-discrimination and affirmative action requirements to ensure that women receive equal pay for equal work.
• Florida Senate Bill 220, which would amend the Florida Civil Rights Act to include the prohibition of discrimination on the basis of pregnancy.
• Florida Senate Bill 324, subject to various exceptions, this bill prohibits employers from considering an applicant’s credit history in determining compensation, terms, and conditions of employment.
• Florida Senate Bill 444 revises the penalties and other requirements of stop-work orders issued under the Worker’s Compensation Act.
3
Retaliation and Whistleblowing
Over the past four years, retaliation claims have been on the rise; in fact, these claims now exceed the number of claims of race discrimination filed in the state of Florida. A classic example of a retaliation claim involves an employee who, whether true or not, reports to a supervisor that he or she was the subject of sexual harassment or racial discrimination, and later has some job action taken against them that they perceive as retaliatory. Federal and state anti-retaliation and whistleblower laws provide protection to individuals who report what they believe to be an unlawful act or participate in an investigation or a proceeding concerning the act.
Employers can trip themselves up by failing to train their supervisors in this crucial area of the law and by failing to proceed with caution before taking action against employees who report allegedly unlawful conduct. Even where the complaint made by the employee is baseless and the employer has not actually discriminated against the employee, the employer may still be on the hook for the subsequent mistreatment of the reporter. Defending an allegation of retaliation can be a costly endeavor. It is important for employers to seek the advice of counsel once an employee makes a complaint of discrimination or unfair treatment to ensure the proper steps are taken in responding to the complaint and with regard to the subsequent treatment of the complaining employee. Management must also be certain that appropriate procedures for receiving reports of unlawful conduct, investigating, and remedying the behavior are in place and are being used by employees. It is equally important that employers analyze whether they are being consistent in documenting both positive and negative performance and conduct of all employees.
4
Classification of Employees
As the year progresses, employees may transition into positions with a higher degree of authority, a different range of duties and responsibilities, and different schedules and pay rates. Similarly, workers with whom employers contract as independent contractors may find themselves being asked to do more than what is called for in an independent contractor agreement. These types of changes may have legal and tax implications. Employers would do well to consistently review employee titles, duties, responsibilities, and hours worked to assess, among other things, whether they are subject to the exemptions of the Fair Labor Standards Act. The failure to take the time to engage in this type of review can lead to overtime litigation, a distraction with which no employer wants to deal. Similarly, the Obama Administration has signaled its desire to ensure America’s workers are being properly classified as independent contractors or employees, and has stepped up enforcement of applicable provisions of the tax code. Obtaining an annual opinion from a CPA and legal counsel to ensure workers are being properly classified should become as routine as year-end office parties, and will go a long way toward keeping the association employer out of hot water.
5
Employment Practice Liability Insurance
From allegations of discrimination in the hiring process, to a failure to accommodate a disability, or a claim of discriminatorily applying policies to members of a certain national origin or race, association employers that meet the jurisdictional thresholds of state and federal employment laws may be sued for a broad range of issues. As a result, employers are turning to the insurance industry for solutions. Obtaining an insurance checkup on an annual basis is crucial to protecting against risks of all kinds. For associations that do not already have employment practices liability insurance (commonly known as “EPLI”), it is advisable to ask an insurance agent with specific experience writing such policies whether the organization should obtain such coverage. For
Obtaining an insurance checkup on an annual basis is crucial to protecting against risks of all kinds. associations that already have EPLI coverage, a periodic review of the coverage that is in place will ensure that appropriate protection exists in the event of a lawsuit. Kenyetta M. Mullins of Sniffen & Spellman, P.A., practices in the areas of labor and employment law, civil rights defense, insurance defense and administrative law. She received her undergraduate degree from the University of Florida and her J.D. from Florida State University. She may be reached at kmullins@sniffenlaw.com or (850) 205-1996.
A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
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FEATURE STORY
“How Do I Love Thee? Let Me Count The Ways” How can I benefit as an FSAE Executive Member in attending the 2014 FSAE Annual Conference? Let me count the ways. Elizabeth Barrett Browning brought this beautiful thought to the world in 1850 in Sonnet 43 of her classic Sonnets from the Portuguese . Quite a provocative question. Today FSAE Executive Members have a parallel question in Sonnet 1 of this edition of Source Magazine. With Ms. Browning’s hopeful permission I would rephrase the question into “How can I benefit as an FSAE Executive Member in attending the 2014 FSAE Annual Conference? Let me count the ways.”
By John D. Clark, Jr, CAE 2014 Annual Conference Co-Chair
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1
Increased personal performance and productivity
might recommend? How has your Telecommuting Policy worked out? How many standing committees do you have and what are they? It’s just so much more personal than a list.
through education. And what an educational line-up we have. Improving Board productivity, growing membership, reaching young professionals, and fully utilizing technology are just some of the contemporary topics that will be covered. And all presented by the Best + the Brightest.
When I moved to Florida six years ago I set out to build a cadre of colleagues with whom I could network. Meeting people at FSAE Annual Conferences was the single best tool in successfully accomplishing this.
I am always particularly enthralled by the opening and closing keynotes. I not only listen to their message but I also study their presentation style to seek tips for how I do my own presenting. And if I can steal a joke or two for later use that is an added bonus.
2
3
Waving your association’s flag
4
Fun
Again when I moved here six years ago I found BICSI relatively unknown among Florida association management executives. I wanted to change that. Attendance at FSAE Annual conferences has been the single best tool in building that awareness.
Colleague networking The internet, lists, and LinkedIn are all wonderful tools, but there is just no substitute for in person networking. Sharing association management best practices and experiences informally to me is invaluable. I warn anyone sitting next to me in a session or at lunch that I might shift into my 20 Questions mode. Do you have a good Board Strategic Planning meeting facilitator you
“All work and no play makes Jack a dull boy.” Orlando is a very fun city. The Hilton is a great hotel. Our off site locales are first class. Relaxing with colleagues after a full and rewarding day will be a fitting cap to your conference experience.
Elizabeth Barrett Browning cannot join us. But you can! We look forward to seeing you in July in Orlando. A PUBLICATION OF THE FLORIDA SOCIETY OF ASSoCIATION EXECUTIVES
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members and provide quality educational speakers at FSAE events.
more of your staff to Annual Conference. The deadline to apply is April 15, 2014.
Be a part of the Online Auction May 30 - June 6
and the News Annual (continued Conference onsite Member from pg. 12) Silent Auction by donating your items online today!
develop a continuing education tracking system.
www.fsae.org/silentAuction
Hotel/Destination News Orlando Was Named No. 1 Destination To Ring In 2014 With fireworks bursting over Orlando’s famous theme park icons, New Year’s Eve revelers visiting the area did so in the most popular destination to welcome 2014, according to Hotwire.com, a leading discount travel site. After a recordsetting year of more than 57 million annual visitors in 2012, Orlando was on track to post yet another milestone year in 2013. “Orlando has everything travelers look for in a destination,” said Visit Orlando president and CEO George Aguel. “In addition to great weather and attractions that can’t be experienced anywhere else, Orlando is a great place to do as much or as little as you wish during a winter holiday getaway.”
Apply Today:
www.fsae.org/grants
Other News Happy Anniversary to Sue Damon! FSAE Advertising Sales Representative, Sue Damon recently celebrated 16 years with FSAE! Congratulations Sue! We appreciate all your hard work.
Special Thanks to Bill Phelan, CAE
Omni Orlando Resort at ChampionsGate welcomes Tara Collins as new Sr. Sales Manager Congratulations Tara on your new adventure! Omni Orlando Resort at ChampionsGate are lucky to have you on their team!
FSAE Award Nominations Emerald Coast Open April 16thConvention & Visitors
Watch your email and nominate Bureau Names Ed a deserving FSAE Member for Schroeder As Its New Executive of the Year, Associate of the Year and Rising Star!Executive Director The Emerald Coast Convention & Visitors Bureau is excited to welcome a new director, veteran tourism executive Ed Schroeder. Schroeder sees himself as a coach and a guide. “Our future successes within the Emerald Coast CVB’s Tourist Development Department will be from individual excellence within a team effort,” he said.
Seminole County CVB Adds Top Sales Star Stephanie Hunicke The Seminole County Convention and Visitors Bureau (CVB) is pleased to announce the addition of Stephanie Hunicke to its growing staff. Stephanie joined the team as the new Group Sales Manager in January and has already proven to be a valuable asset to the tourism staff. “We are excited to have Stephanie join our CVB team. She will be a tremendous asset to our organization, increasing new business opportunities within the group meetings market,” said Seminole County CVB Executive Director Danny Trosset. “This is a key time for us, as we gear up for an ambitious schedule of meetings, sports events and new development.”
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for serving as FSAE Interim CEO during this transition. Bill, we appreciate you so much!
We want to hear from you! Tell us about your accomplishments, accolades, additions and successes. Send your member news to hester@fsae.org by the 15th of each month
From the Chairs (Warmack continued from pg. 12)
From the Chairs (Ayotte continued from pg. 12)
forward with initiatives that have repositioned FSAE for a bright future. I ask only one more thing from you – join me in looking upward, the rest is history.
the FSAE Foundation. This is your opportunity to give back to your profession and assist professionals to develop the skills they need to become successful.
The energy and enthusiasm is back and this is what will catapult us upward. We have a new leader who is confident and committed. Our Board remains dedicated to not just doing things right, but doing the right things – even though those are not always the most popular or most comfortable things. FSAE’s best interests are paramount to all of us, and your continued support will ensure our goals are achieved.
Lastly, on behalf of the FSAE Foundation I want to congratulate Frank Rudd, CAE, CMP as the new President & CEO of FSAE. This is an exciting time and an excellent opportunity to make the title of this year’s Annual Report, “Forward Thinking for a Brighter Future” a reality.
Our “Planting the Seeds of Innovation” conference is right around the corner and you will not want to miss what is going to be a premier education event that will provide the opportunity for formal classroom instruction paired with hands-on opportunities as well as exceptional networking. Kudos to the Conference Committee and the Education Committee for their efforts to provide the best conference ever! I would like to challenge each of you to spend time thinking about one individual you know who could benefit from involvement in FSAE. Invite them to come to the Conference and to become a member of FSAE. There is no substitution for a personal invitation to become involved. Your testimony about the value of FSAE involvement will grow membership, and as membership grows we all individually grow. It is our time, FSAE. Our time to grow, our time to shine, our time to be the Society we all know we can be. Step up. Join us on this next leg of our journey, and together let’s grow!
2014
FSAE Foundation
Auction
Extend Profess with Fo
Your participation in the Foundation Auction helps fund professional development grants for FSAE members and provide quality educational speakers at FSAE events.
All FSAE mem use towards or to attend grants not o developmen more of you deadline to a
Be a part of the Online Auction May 30 - June 6 and the Annual Conference onsite Silent Auction by donating your items online today!
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planting the seeds of innovation
Now Accepting Donations!
www.fsae.org/silentAuction
A TropicAl oAsis MEET IN THE CENTER OF IT ALL.
S B
FSAE Award Nominations Open April 16th
The DoubleTree by Hilton Orlando at SeaWorld, an official your email and nominate on-site SeaWorld partner hotel, is Watch Orlando’s premier deserving meetings destination. With 1,004 guesta rooms and FSAE suitesMember for Executive of the Year, Associate and 60,000 square feet of indoor/outdoor meeting space, along with multiple dining options, full-service business of the Year and Rising Star! center, internet café and recreational amenities, we are the ideal choice for your Orlando meeting. Experience our Florida-inspired, 28-acre oasis conveniently situated in the 10100 International Drive, Orlando, FL 32821 heart of Orlando’s famous attractions and close to the Phone 407-352-1100 Orange County Convention Center. For more information, contact Lisa Greene, Senior Sales Manager, at 407-345-0056 or groups@DoubleTreeOrlandoSeaWorld.com.
for se this transi
www.DoubleTreeOrlandoSeaWorld.com
A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
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For Members By Members
NOTABLE NEWS 4
Your Invitation to Attend the 2014 FSAE Annual Conference I’m excited to be CoChairing this year’s FSAE Annual Conference with John By Eric Szymanski, Senior Sales Manager, Clark, CAE from BICSI. Our Disney Destinations 2014 Annual Conference 2014 Conference Co-Chair, FSAE Board Committee began Planting Member the Seeds of Innovation before the 2013 Conference concluded. We reviewed the post conference surveys to find out what was working for our members and what was not. We committed to make changes that will re-energize our members and engage association executives at all levels. We hope you will recognize this as you review the power-packed educational sessions. There is something for everyone, including our C-Suite Executives, Mid-Level Management and Young Association Professionals. There is even several educational sessions for our Associate Members. The education focuses on three tracks: Tools, Growth and Innovation. Attendees will receive hands-on tools and practical information to implement ideas and make positive changes in their associations and businesses. Choose the sessions that best meet your needs and know that you will receive both CMP and CAE Credits for attending.
“We committed to make changes that will re-energize our members and engage with Association Executives at all levels” The Conference program was re-designed to begin on Wednesday morning and end with the Closing Keynote during lunch on Friday. We’ve transformed the area formerly known as “Meet the Geeks” into the new Innovation Lounge. This interactive area will be complete with product demos, education and networking. Our Associate Advisory Committee is busy planning the VIP Connection Reception on Wednesday, July 9th prior to the Welcome Reception. All association executive registrants are invited to attend this Premium Signature Event which is hosted by a select group of associate sponsors. The Conference Gala & Dinner has been moved to Thursday evening which frees up your Friday afternoon and evening. The gift of time is always
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welcome, and this allows you more flexibility to return to work or family after the Conference. As you can imagine, we are excited to share the many Innovations the 2014 FSAE Annual Conference will provide. On behalf of our Associate Members, we formally invite you and your entire association staff to attend! We look forward to harvesting innovative ideas with you in Orlando!
Associate Members Make it Happen… Affordable fees are possible because of our Associates’ generosity and investment in FSAE. In years past, the focus has been on finding that perfect balance between education and networking. However, we’ve realized that networking comes naturally when you put intelligent people together in a room. This year, our focus is on the educational programs themselves and ensuring that the caliber of the presenter and the content gives attendees new knowledge and skills to help them grow both personally and professionally. Keep your eyes peeled for the Annual Conference educational line-up, which should be released in March.
Whether it’s online, a local luncheon or the Annual Conference, 2014 will surely not disappoint FSAE members seeking education.
For Members By Members
Hyatt Hotels Celebrates 30 Years of Investing in Association Executives!
NOTABLE NEWS 4
2014 Marks the 30-Year Anniversary for Hyatt Hotels & Resorts investing in By Timothy Bell, Director of Strategic Accounts – Association Executives via the Florida Society of Association Executives the Americas Sales Organization, Hyatt Hotels & Foundation. For the past 30-years, Hyatt has contributed more than $100,000 to Executives Resorts – Immediate Past Chair, FSAE Foundation wishing to further their career goals - often allowing deserving FSAE members to attend the ASAE Annual Conference, CAE or CMP Certification Courses, the American Chamber’s Institute and of course, the FSAE Annual Conference. Because of these Grants, more than 150 Association executives have been able to continue growing in their respective fields! Hyatt is so proud to have been the primary provider of these funds for the first 25 years of the FSAE Foundation & has been joined with the generosity of Marriott International in recent years. Here’s to the next 30 years of Your Professional development!
Reminder: This is for all FSAE Association Executives with a current membership. Be sure and submit your application for a Hyatt professional development grant no later than April 15, 2014. Funds may be used to attend the FSAE Annual Conference, ASAE Annual Conference, or to earn your CAE or CMP certification.
Sc New he du le!
Registration is Now Open!
Planting the Seeds of Innovation The 2014 FSAE Annual Conference: Planting the Seeds of Innovation has a new schedule with education sessions starting Wednesday and the conference adjorning Friday after lunch. This year we’re offering hands-on learning and interactive sessions as well as educational tracks that meet your needs no matter where you are in your career:
Tools | Growth | Innovation www.fsae.org/annualConference
A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
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For Members By Members
In Your Own Words What’s one of the most interesting things you’ve hosted or experienced at a conference or meeting? One of the most interesting programs I’ve experienced is at our national convention. Annually our national counterpart has a live stream of the quality dealer (member) awards ceremony. They treat it like the Oscar’s; we even have commercial breaks. Each state submits their state quality dealers and among those nominations a national quality dealer is selected. Each nominee is videotaped prior to the ceremony and the audience sees why they won for their state. We are even queued to applaud for the viewing audience. It’s a wonderful experience with all the pomp and circumstance of a celebrity awards show! Lisette Mariner, Executive Director, Florida Independent Automobile Dealers Association, Tallahassee
Teambuilding and philanthropy have become large components of conferences I’ve seen hosted at my hotel. We recently had a company that combined both of these into one unique activity and it was extremely successful. Each team took donated food items, such as boxed pastas and canned goods, and built a putt-putt golf hole. Once the teams were done building, not only did they get a chance to play the
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course for some friendly competition, but all of the food got donated to a local food bank. It was a great way to combine teambuilding, competition, and corporate social responsibility. Mary Malone, Sales Manager, Grand Hyatt Tampa Bay, Tampa
What do you think is the next hot trend in conferences, meetings or tradeshows? The events industry is always evolving and it’s so important that while we progress we always keep the main objective in mind. Opinions may differ on what that main objective is, but I see it as attendee engagement. We need to engage our attendees with pertinent and current educational topics, give them opportunities to network, and entertain them so they are energized and involved. I see a hot new trend of “Edu-tainment” emerging. This trend focuses on ways we can educate and entertain simultaneously. A lecturestyle session is becoming less and less appealing and people are gravitating to educational opportunities where both fun and attendee involvement is a main focus. Jason Carroll, CMP, Director of Sales & Events, The Florida Aquarium, Tampa
Hybrid meeting have started to emerge. How do you see hybrid meetings affecting the meeting planner industry? As an association executive we are dealing with the evershrinkingbudget and hybrid meetings offer flexibility. Hybrid meetings provide a favorable economic opportunity and if properly integrated into an overarching and diverse event strategy, this meeting model can be advantageously leveraged to: reduce costs associated with producing traditional events, increase attendance and broaden attendee reach and it adds attendee value. You can’t beat the convenience of hybrid meetings. Alina Cooper, Director of Certification, American Culinary Federation, Inc.
Do you have a tradeshow at your conference(s)? How do you encourage attendees to visit and interact with vendors? We offer the opportunity to win one of three cash prizes at our conference tradeshow. In the past we had the
traditional punch card and that would give attendees an entry to the drawing. When I found out that attendees would borrow a hole-punch from an exhibitor, punch whatever number of spaces they needed and voila, they were done, I knew we needed to up the ante. Now we make them work for it. Each year I create a new game that attendees participate in to earn their entry into the drawing. We’ve played Monopoly, Jeopardy, Bingo, and last year we created our version of a Poker Run. Attendees have a great time and suppliers love the amount of traffic they receive. Adrienne Bryant, Member Information and Database Manager, Association of Florida Colleges, Tallahassee
How has technology changed the way you plan and market your meetings? (Mobile apps, social media, QR codes, etc.) Over the last several years, technology has made a huge difference in how we handle our conference publicity, registrations and onsite conference handouts. We no longer do a printed conference publicity piece, just electronic versions – which allows us a lot of flexibility, and saves on printing and postage costs. We also use an Association Management Software (AMS) to streamline our online registration process and better manage our attendees’ participation. Two years ago, we added an Association Mobile App. We keep the App updated with association-wide information including our online membership directory, news clips, job lines, etc., and post all conference materials including agenda updates, workshop and committee
2014
Ex Pr wi
meeting handouts and more. (Make sure your attendees have internet access!) Letreze Gooding, CMP, Director of Education and Events, Florida Association of Counties
FSAE Foundation
Auction
If you had an unlimited planting the seeds of innovation budget, what is one thing you’ve always wanted to Now Accepting Donations! do for your members at Your participation in the Foundation Auction helps professional development grants for FSAE your annual fund meeting?
All use or t gra dev mo dea
members and provide quality educational speakers
FSAE events. I would want to beat able to show appreciation for the volunteer Be a part of the Online Auction May 30 - June 6 leadership by arranging an evening and the Annual Conference onsite Silent Auction with an insightful and innovative donating yourtheir items online today! business leader who would share perspective in an informal setting over www.fsae.org/silentAuction dinner – maybe Elon Musk is available? Lisa Stanley, Chief Executive Officer, OSCRE International, Orlando
by
FSAE Award Nominations Open April 16th Watch your email and nominate a deserving FSAE Member for Executive of the Year, Associate of the Year and Rising Star!
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SANDESTIN® GOLF AND BEACH RESORT
(770) 486-3600
sandestin.com
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SANIBEL HARBOUR RESORT & SPA
(239) 466-4000
sanibel-resort.com
SHERATON FORT LAUDERDALE BEACH HOTEL
(954) 524-5551
sheraton.com/FortLauderdaleBeach
SIRATA BEACH RESORT
(727) 363-5107
sirata.com
TAMPA MARRIOTT WATERSIDE HOTEL & MARINA
(813) 204-6338
TampaWaterside.com
TRADEWINDS
(727) 363-2215
TradeWindsMeetings.com
WESTIN IMAGINE ORLANDO
(407) 233-2971
westin.com/ImagineOrlando
SERVICES AMERICAN AUDIO VISUAL
(407) 888-8300
americanaudiovisual.com
BOYD BROTHERS, INC
(800) 677-BOYD (2693)
boyd-printing.com
LINE1 COMMUNICATIONS
(850) 668-6666
line1com.com
ASSOCIATION STUDIOS
(800) 820-6020
AssociationStudios.com
HIGHER LOGIC
(866) 670-1402
HigherLogic.com
PEACH NEW MEDIA
(866) 702-3278
PeachNewMedia.com
THE BEACHES OF FORT MYERS & SANIBEL
(800) 237-6444
FortMyersSanibelMeetings.com
BRADENTON AREA CVB
(941) 729-9177
BradentonGulfIslands.com/Meetings
GREATER FT. LAUDERDALE CVB
(800) 356-1662
sunny.org/meetings
GREATER MIAMI CVB
(800) 933-8448
MiamiMeetings.com
INDIAN RIVER COUNTY
(772) 567-3491
IndianRiverChamber.com SebastianChamber.com
VISIT JACKSONVILLE & THE BEACHES
(800) 340-4444
VisitJacksonville.com/meetings
EXPERIENCE KISSIMMEE
(407) 742-8252
MeetInKissimmee.com/meetings
VISIT ORLANDO
(800) 362-4424
OrlandoMeeting.com
DISCOVER PALM BEACH COUNTY
(561) 233-3000
palmbeachfl.com
SEMINOLE COUNTY
(800) 800-7832
visitseminole.com
ST. AUGUSTINE/PONTE VEDRA
(800) 418-7529
myfloridameetings.com
CVBs
VISIT CENTRAL FLORIDA
(863)551-4709
VisitCentralFlorida.com
VISIT ST. PETE/CLEARWATER
(727) 464-7234
VisitStPeteClearwater.com
VISIT TAMPA BAY
(800) 826-8358
VisitTampaBay.com
Central Florida Meetings Caribe Royale Situated on 53 beautiful acres and offering exceptional all-suite accommodations and unsurpassed hospitality, Caribe Royale’s convention space has been described as a meeting planner’s dream. There are 1,218 spacious one-bedroom suites and 120 two-bedroom villas. The 150,000 square feet of meeting space can accommodate groups up to 4,400 people. Flexible space includes a 40,000-square-foot ballroom, 26,000-square-foot ballroom and 51 breakout rooms. Also, meeting planners can earn Stash Hotel Rewards® points for their events. Caribe Royale offers many recreational activities from relaxing treatments in the Island Spa to the state-of-the-art fitness center. Savor an incredible assortment of culinary delights in The Venetian Room, or order from the 24 hour room service menu. The hotel is also just 1.5 miles from the Walt Disney World® Theme Parks.
A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
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An Oasis In The Center Of It All: Doubletree By Hilton Orlando At Seaworld With its recent $35 million dollar makeover, the Doubletree by Hilton Orlando at SeaWorld, has become the premier Orlando vacation destination. Perfectly situated adjacent to SeaWorld and an official hotel partner, in the center of Orlando’s famous attractions and close to the Orange County Convention Center, our lush 28 acre resort offers a variety of spacious accommodations, delicious dining options, abundant recreational activities and amenities for the entire family including three sparking pools, and complimentary transportation to all major attractions. The Doubletree by Hilton Orlando offers 1094 Guest Rooms and Suites and 60,000 square feet of flexible outdoor/indoor meeting space. Guests also enjoy exclusive benefits at SeaWorld and Aquatica Water Park. Please visit us at doubletreeorlandoseaworld.com or call 407.352.1100.
Embassy Suites Imagine a new Embassy Suites® designed for truly great Orlando meetings. With 300 spacious two-room suites and 40,000 square feet of meeting, prefunction and outdoor patio space, we offer the most meeting space of any Embassy Suites in Florida. Boasting unique outdoor reception areas, a 15,000 square foot ballroom, 5,000 square foot junior ballroom, numerous boardrooms and 28 breakout rooms, we have the flexibility to accommodate your meeting needs and give everyone the room they deserve. Plus each guest will enjoy free cooked-to-order breakfast and complimentary Evening Reception* with beer, wine, mixed drinks, sodas, juices, and dry snacks. The hotel also offers free self-parking and no resort fees. Located just 3.5 miles from the Walt Disney World® Resort and 20 minutes from Orlando International Airport.
Kissimmee is Full of Surprises … More than a million of them! Practical and affordable to grand and luxurious … Kissimmee has something special for meetings of all sizes. With a total of more than one million square feet of flexible meeting space in more than 300 meeting locations, whatever your style, Kissimmee can accommodate with gracious hospitality and a unique charm that’s a blend of small-town and first-class. Fun activities can also have you soaring in a hot air balloon or flying across a zip-line. For ease of travel, Kissimmee places you an easy drive from Orlando International Airport and close to all of Central Florida’s theme parks. When you book your next Kissimmee meeting through Experience Kissimmee you could receive up to $1500. See 1500.meetinkissimmee.com for details. For more information about how Experience Kissimmee can help, call Janet Jones at (407) 742-8253 or email JJones@ExperienceKissimmee.com.
Rosen Hotels & Resorts Orlando Rosen’s convention properties offer an astounding array of facilities: Rosen Plaza, 800 rooms and 60,000 sq. ft. of meeting space; Rosen Centre, 1,334 rooms and 150,000 sq. ft. of meeting space; and AAA Four Diamond Rosen Shingle Creek, 1,500-rooms and 490,000 sq. ft. of meeting space. All three properties now offer even more meeting enhancements. Rosen Centre unveils The Spa at Rosen Centre and the new 18,000 square-foot Executive Ballroom. Rosen Plaza is now connected to the Orange County Convention Center by the new Gary Sain Memorial Skybridge weatherproof walkway. At Rosen Shingle Creek, Mi Casa Tequila Taqueria has just opened. Rosen Hotels & Resorts is celebrating our 40th anniversary with special Planner Perks all year long. Ask your sales associate for details. Visit RosenHotels.com/40 or call 407.996.9939.
Seminole County Just on the other side of Orlando, Seminole County offers a beautiful natural setting for your next meeting. Your group will enjoy a more relaxed, less crowded environment that’s still within minutes of world-class attractions. You’ll discover some of Florida’s newest properties for nearly one-third less than most Orlando resorts. With more than 100,000 square feet of combined meeting space and
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nearly 5,000 rooms, Seminole County can answer your needs and your budget. Acres of parkland, natural beauty and unique after-hours fun offer exciting team-building adventures. The Seminole County Convention and Visitors Bureau can check availability, arrange transportation and off-site venues, and secure discounted attraction packages and more. For expert planning assistance, call Stephanie Hunicke at 407-665-2901 or visit www.MeetinSeminole.com.
Best Golf Meeting Spots Visit Jacksonville Jacksonville, perfectly positioned along the Atlantic Ocean in Northeast Florida, is called the “River City by the Sea.” Whether you are looking to discover the undiscovered, ignite romance, reconnect with family, or be inspired by the city’s cultural offerings, unique cuisine, or uncrowded beaches, anything is possible. Visitors will find plenty to do with diverse activities, restaurants, and nightlife. From convention hotels to resorts to boutique properties, Jacksonville offers more than 18,000 guest rooms, fitting every budget and preference. Jacksonville welcomes groups from 10 to 10,000 to experience its unique meeting venues and event spaces. Beyond the meeting room, the possibility for an unforgettable experience is waiting for you in Jacksonville! Call (800) 340-4444 or go to www. visitjacksonville.com/meetings for more information.
Mission Inn Resort - It’s All Here! Mission Inn Resort is Central Florida’s ideal meeting destination. A scenic place where learning comes easy, meetings stay focused, and there is always time to play after your program. Set among rolling citrus hills is the perfect environment for group or corporate events. Our facilities provide the ideal location for a secluded getaway where attendees can strengthen relationships and unwind in their off time during company meetings, retreats and adventure learning. A total of 19 meeting rooms, including a 5,000-square-foot ballroom and 14 individual breakout rooms, as well as the newly renovated El Presidente hospitality suite, Plaza Las Palmas or the Legends courtyard, and a number of outdoor patios and courtyards are perfect for gatherings from 3 to 300. Contact Mission Inn Resort at www.MissionInnResort.com or 800-874-9053.
The Plantation on Crystal River Play & Stay at our paradise for water-lovers and golfers on Florida’s Nature Coast and the Gulf of Mexico. More than 13,000 feet of meeting space combined with our exquisite outdoor facilities on the banks of the Crystal River can accommodate groups from 20 to 225. The Plantation offers nearly 200 guestrooms and golffront villas, along with the 19th Hole Bar and Grill golf clubhouse, West 82° Bar & Grill, 96,000-gallon pool, Tiki bar, and AVEDA Spa. Enjoy our spectacular 18-hole championship golf course with the region’s best putting surfaces, magnificent live oaks, and abundant wildlife. For an experience your group will never forget, book a “swim with the manatees” tour at our Adventure Center. Visit www. PlantationOnCrystalRiver.com or call 800-524-7733 for more information.
Ponte Vedra Inn & Club The historic Ponte Vedra Inn & Club has been a northeast Florida landmark since its celebrated opening in 1928. Located in the picturesque seaside village of Ponte Vedra Beach, just 20 miles southeast of Jacksonville, this AAA Five-Diamond rated oceanfront resort has hosted some of the nation’s most influential groups and meetings. Palms, dunes and the Atlantic surf provide a dramatic backdrop for 250 luxurious rooms and suites, beach, golf, tennis, pools, gym, spa, restaurants and shopping. Ponte Vedra is a 17-time recipient of the “Gold Key Award” for meetings excellence. Groups from 10-450 persons are well cared for with more than 25,000 sq. ft. of meeting and banquet space. Customized events include putting green coffee breaks, “Closest to the Hole” cocktail receptions and beach Olympics. Call (800) 234-7842 or visit www.pontevedra.com. A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
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FSAE Foundation
Thank 2014 You Donors! Extend Your Budget for Jan/Feb 2014FSAE Professional Development Foundation
Auction
Amy Issersohn
Julie L. Ryczak
Barry A. Stafford, CAE
Kathryn McCaleb
Bennett E. Napier, II, CAEthe seeds Lance planting ofWilson innovation Betty Ann Lewis
Wiseman, APR Now Accepting Leisa Donations!
Betty Linda Bridges Your Homan-Bolick participation in the Foundation Auction helps fund professional development grants for FSAE Bill Moore and provide quality educational Linn Wheeling, CAE members speakers at FSAE events. Bob Renka Lisa Greene Be a part of the Online Auction May 30 - June 6 and the Annual Conference onsite Silent Auction by Carolyn D. Hinson, CGMP Marina Mitusova donating your items online today! Chip Minickwww.fsae.org/silentAuction Matt C. Pave Christy Saunders Colleen Pruitt Corey G. Mathews, CAE Denise Gaines Dominic M. Calabro Donna M. Son Eleanor J. Warmack, CAE Gayle N. Carson, CSP, CMC, EdD
Apply Today:
www.fsae.org/grants
Nancy Rossero
$11,000
Noelle Ricciardi
GOAL!
Patrick Mobley Peggy Ball
Special Thanks to Bill Phelan,$11,000 CAE
Rachel Luoma Rich Robleto, CAE Richard Curran Sam Rogers, Jr., CPCU
Janegale M. Boyd
Sandy Nicotra
Jenny Anderson FSAE
Award Stephen B. Trickey, CAE Nominations Jim Ayotte, CAE Tondra Matthews, CMP th Open April 16 Tyrone A. Haskett John F. Harkness, Jr.
Watch your email and nominate a deserving FSAE Member for Executive of the Year, Associate of the Year Rising Star! To donate, visit:and www.fsae.org/makeadonation MAR/APRIL 2014
All FSAE members are eligible to apply for grants to use towards getting your CAE or CMP certification or to attend the FSAE Annual Conference! These grants not only help you with your professional development, but are an excellent way to bring more of your staff to Annual Conference. The deadline to apply is April 15, 2014.
Michael J. McQuone, RPh, MS, CPh
Gina Worobel
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with Foundation Grants!
$10,000 $9,000
Don’t Just Meet It... Beat It!
$8,000 $7,000 $6,000 $5,000 $4,000 $3,000 $2,000 $1,000
for serving as FSAE Interim CEO during this transition. Bill, we appreciate you so much!
GET LOST IN THOUGHT. NOT IN THE CROWD.
RIGHT FOR YOUR BUDGET. RIGHT NEXT TO ORLANDO. Mediocrity adjourned. Seminole County gives your group a beautiful, natural setting that’s less crowded and more relaxed, yet still close to world-famous theme parks. From some of Florida’s finest group hotels (priced less than Orlando resorts), to inspiring outdoor venues, to expert planning assistance, it’s better to meet in Seminole County. So come meet in Seminole County, North Orlando’s oasis for group meetings, and let our planners help coordinate your next meeting.
MEETINSEMINOLE.COM • 407-665-2901
A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES
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Oceanfront Excellence
A landmark since its celebrated opening in 1928, the Ponte Vedra Inn & Club proudly presides as the grand dame of northeast Florida resort hotels. Featured are 250 luxurious rooms and suites, the Atlantic surf, beach, golf, tennis, fitness, spa, fine dining, shopping and a AAA Five-Diamond award for hospitality excellence. Ponte Vedra Beach, Florida • Oceanfront. Just 20 minutes from Jacksonville (800) 234-7842 • www.pontevedra.com