2015 FSAE Annual Conference

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SCHEDULE FOR 2015

DESIGN SPONSOR PRINT SPONSOR

Conference attendees can earn 12 hours CAE continuing education credit!* CMP credit hours will be announced soon

The 2015 FSAE Annual Conference, Strength Through Collaboration: Building Bridges for Association Professionals, brings industry leaders together to offer practical tips and solutions to thrive in the association industry.

WHICH SESSIONS ARE BEST FOR YOU? This Conference offers professional development for all association staff members to strengthen their skillset and excel in their career. The 2015 Education Committee has specifically chosen sessions for CEOs, developing leaders, meeting planners, marketing and membership professionals, and young professionals. Which sessions are best for you? Use the session icons to help you decide how to best build your conference experience:

ATTENDEE ICONS: CEO/Leadership Meeting Planners Marketing Membership Young Professionals Associates/Sales Technology

PROGRAM AT A GLANCE Schedule subject to change

TUESDAY, JULY 14 12:00–3:00 FSAE Board Meeting 3:00–5:00 Foundation Board Meeting 5:45 Leadership Reception: Sponsored by Hilton Worldwide WEDNESDAY, JULY 15 9:00–4:00 Registration Open 9:00–11:00 Breakout Sessions including CEO Roundtable

and C-Suite Roundtable 11:10–12:00 First Timers/New Members Orientation 12:00–2:00 Lunch on Your Own 2:00–3:30 Opening Session 4:00–5:00 Breakout Sessions 6:30–8:00 VIP Connection Reception at The Dali Museum 7:30–9:00 Welcome Reception at the Mahaffey Theater THURSDAY, 7:30–4:30 8:00–9:00 9:00–10:00 10:00–10:45 10:45–11:45 12:00–1:30 1:45–2:45 2:45–3:30 3:45–5:00 6:00–7:00 7:00–10:00

JULY 16 Registration Open Networking Breakfast Breakout Sessions Networking Break Breakout Sessions Board Installation Luncheon Breakout Sessions Networking Break—Silent Auction Final Bidding FSAE Team Challenge Chair's Reception—All Invited!

Conference Gala & Dinner at the Vinoy

FRIDAY, JULY 17 8:00–11:00 Registration Open 8:00–9:00 Networking Breakfast 9:00–10:00 Breakout Sessions 10:15–11:15 Breakout Sessions 11:30–1:15 Closing Keynote and Awards Luncheon 1:15 Adjourn Please be respectful to FSAE and do not schedule or attend activities during Conference functions

PLATINUM SPONSORS

HOTEL ACCOMMODATIONS

The Vinoy速 Renaissance St. Petersburg Resort & Golf Club 501 5th Avenue NE, St. Petersburg, FL 33701 ROOM RATE: $140/night single/double RESERVATIONS: Call our designated reservation line: 1-888-789-3090 or 1-888-303-4430 CUT-OFF DATE: June 22, 2015 After that date, rooms will be based on availability.

DISCOVER ART, CULTURE AND HISTORY AT OUR WATERFRONT RESORT Leave your cares behind as you enter one of the most beautifully appointed St. Pete Florida resorts, The Vinoy Renaissance St. Petersburg Resort & Golf Club. As the only luxury resort in St. Pete, The Vinoy features the unique combination of a private marina, 18-hole golf course and 12-court tennis complex, all primely located on Tampa Bay. With stunning 1920s Mediterranean Revival architecture, the Vinoy has earned a National Register of Historic Places designation, and offers guests all the amenities seasoned travelers expect from the best St. Pete resort. *FSAE is a CAE Approved Provider. The program(s) in this brochure meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

FOUNDATION ONLINE & SILENT AUCTION FSAE Foundation’s Annual Silent Auction has become one of the best places to shop while funding professional development. We need your donations! Donate online at: www.fsae.org/silentAuction Contact Hester Ndoja, CAE at hester@fsae.org or call 850-702-0944.

Online Auction: May 29–June 5 www.fsae.org/silentAuction

BIG TICKETS The Foundation’s BIG Tickets are your chance to win a spectacular vacation package from our participating donors!

Ticket purchases are available for a donation of $25 before and during Conference. The BIG Ticket drawing will take place during the Thursday Night Gala and you don’t have to be present to win. www.fsae.org/silentAuction BIG Ticket Donors:

CHILDREN’S CHARITY FSAE is partnering with St. Pete’s All Children’s Hospital to purchase toys, arts & crafts and other supplies for some of Florida’s sickest children. Your cash donation can help hundreds of infants, children and teens on the road to recovery. Show the local area that FSAE members care and participate onsite at the Annual Conference.

GRANTS Extend Your Budget for Professional Development with FSAE Foundation Grants!

All FSAE members are eligible to apply for grants to use towards getting your CAE or CMP certification or to attend the FSAE Annual Conference!

These grants not only help you with your professional development, but are an excellent way to bring more of your staff to Annual Conference. The deadline to apply is June 1, 2015. www.fsae.org/grants

WEDNESDAY, JULY 15 9:00–10:00 CEO Roundtable The CEO Roundtable is a two-hour, informal discussion of new ideas and current challenges with a small group of your peers. Open to all CEOs, Executive Directors or Presidents, and CSEs Association Leadership in the New Economy: Develop.

Empower. Delegate. —Andy Masters, MA, CSP This session helps association leaders creatively DEVELOP, EMPOWER and DELEGATE to their Boards. Gain immediate take-away value to help truly lead your associations into the future.

Delivering Breakthrough Value on a Minimal Budget —Doug Devitre, CSP The hard work happening behind the scenes to deliver value to your members may go unnoticed when communication gets lost in the noise. This session offers tools to create and deliver breakthrough value propositions on a limited budget.

10:00–11:00 CEO Roundtable, Continued COO/C-Suite Roundtable—Facilitators: Rachel Luoma, CAE & Marsha Kiner Not a CEO or Executive Director? This session is just for you. Meet with a small group of your peers to discuss ideas and challenges of the non-CEO. C-Suite Executives and others are welcome.

Kiss Your Customer: Why Sales & Service Are Just Like Dating & Relationships —Andy Masters, MA, CSP Attendees will embark on a journey through the world of relationship-building.

With examples from Fortune 500 companies to association leaders, you’ll learn how to make amazing initial connections, and implement memorable strategies to overcome that one dangerously dissatisfied member/client.

11:10–12:00 New Member / First Timers Session New to FSAE or the Annual Conference? Make the most of your experience and meet friendly faces along the way.

12:00–2:00: LUNCH ON YOUR OWN 2:00–3:30: OPENING KEYNOTE SESSION SPONSORED BY THOMAS HOWELL FERGUSON Opening Keynote: Recalculating: The GPS Girl’s Guide to Getting More of What You Want in Business & Life —Karen Jacobsen "Recalculating" is for associations who want to take charge and bounce back when obstacles, challenges or detours get in the way of reaching their goals or achieving results. Whether relationships or revenue, projects or product launch, The GPS Girl® shows you how to create a path and plan that gets you swiftly and safely to your destination—however you define it.

4:00–5:00

VIP CONNECTION RECEPTION

Navigating Extreme Conference Trends —Scott Oser This extremely interactive session discusses key trends in the meetings industry such as declining face-to-face events, securing sponsorships & exhibitors, and successful social media promotions. Share your thoughts and opinions on the trends that are critical to your conference’s success.

Wednesday, 6:30–8:00 pm The Dali Museum

Customer Engagement Experience —Jeff Tobe, M.ED, CSP Step outside your comfort zone and consider your members’, boards’ and vendors’ experiences from the minute they first make contact with the association. Make the shift from customer service to a customer-experience and get them more engaged.

Make Difficult People Disappear —Monica Wofford, CSP Difficult people can exist at all levels of an association and when they are standing in your way of a strategic initiative or revenue producing decision, you must be able to influence them. This powerful session provides communication and emotional intelligence strategies to build key relationships and successfully apply these strategies.

THURSDAY, JULY 16 9:00–10:00

Associate attendees are invited to host this exclusive event. The opportunity is limited to the first 60 paid commitment forms received. Questions? Contact events@fsae.org or call 850.224.7994.

WELCOME RECEPTION

Money Talks: Budget-Driven Meeting Planning to Impress your Boss and Advance your Career —Janeé Pelletier, MBA CMP Flawless logistics are no longer the measure of a successful meeting.

Associations rely on the revenue produced, which means that planners are under increasing pressure to guarantee logistical and financial success. But budget management doesn’t have to be a bore – this session will help you look smart and save money!

Stress Is Optional: 5 Keys to Making This Your Best Week Ever —Adam Timm No matter what your challenges at work and home, it can make you wonder, “Is this all there is?” Luckily it doesn’t take sacrifice or heroics to tackle both fronts in a powerful and graceful way. With these five simple keys, you’ll learn how to shift from being overwhelmed to confident and rise above inevitable hiccups to make every week your best ever.

HR Jeopardy —Michael Spellman, Esq. It's more important than ever to make sure your organization's policies are up to date and compliant with constant changes in employment law. Attorney Michael Spellman will inform and entertain participants with a unique, interactive session on hot HR topics like employee classifications, retaliation lawsuits, ADA compliance, using interns and more.

ATTENDEE ICONS:

The VIP Connection Reception is your ultimate opportunity for exclusive networking after a full day of education on Wednesday. All association executive attendees are invited to this upscale reception for hors d'oeuvres, libations, entertainment and private, docent-led tours of Salvador Dali’s entire career.

Membership

CEO/Leadership

Young Professionals

Meeting Planners

Associates/Sales

Marketing

Technology

Wednesday, 7:30–9:00 pm Mahaffey Theater, Hosted by Visit St. Pete/Clearwater Amplify your taste buds as you experience the culinary delights of this exquisite destination. Enjoy delicious offerings including seafood, island fare, and much more from our partners throughout Pinellas County. Bring your appetites and your dancing shoes for a memorable evening at the iconic Mahaffey Theater!

CHAIR’S RECEPTION Thursday, 6:00 pm The Renaissance Vinoy All conference attendees are invited to honor our outgoing chairs for FSAE and the Foundation: Janegale Boyd and Deborah Boza-Valledor, CIPS, CRB, CLS

CONFERENCE GALA AND DINNER Thursday, 7:00–10:00 pm Hosted and Sponsored by The Renaissance Vinoy All conference attendees are invited.

More information coming soon!

PLATINUM

10:45–11:45 Policy? Yes! Paper Clips? No! —Carolyn Fazio, ECAM Has your Board’s enthusiasm spilled over from the conference room to the mail room? Working with top volunteers is a balancing act. You want them aware and involved. You don’t want them second-guessing operational decisions. This interactive session will explore ways to enlist, motivate, and work well with your best ambassadors.

GOLD

SILVER COM

BRONZE

Closing the Deal—Beyond the ‘ABC’s’ —Dave Wenhold, CAE Move beyond the ‘Always Be Closing’ mentality and learn how to influence and read people so that you can close any deal. Regardless of if you are signing a hotel contract, getting a new position, or reeling in a big, new client, the bottom line is you need to know how to get the decision maker to ‘YES’.

Monetize Your Website: Online Success Through Community Engagement —Mark Lowry Successful websites leverage a balance of member engagement and ROI. A highly engaged, communications-focused website can propel your organization forward. This session will lead you through the tactics and strategies to push your retention rates from average to outstanding, using your website and online communities as the linchpins.

12:00–1:30: BOARD INSTALLATION LUNCHEON SPONSORED BY VISIT TAMPA BAY 1:45–2:45 Doubling Down on Non-Dues Revenue: How to Build an EcoSystem of Revenue Generating Products & Services to Grow Your Association —Melea Blaskovich Are special pricing offers and marketing campaigns not getting you the results you need? There are ways to increase your revenue without ever charging your members a dime. In this session, we will reveal case studies on how to utilize non-dues revenue services to generate the growth you need to WOW your board, and provide value to your members at the same time.

Next Generation Leaders: A Panel Discussion for Florida’s Young Professionals —Facilitator: Ryan Tucholski, CAE Explore how to engage your young professional peers, create your own buzz/brand, develop mentors and expand your network as you gain valuable leadership experience. Also learn the value of advancing the next generation of leaders in your own industries and the association community at large.

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SPONSORS

It's Either Now or Never —Doug Devitre, CSP If you are serious about changing the landscape of your association this apppacked, tablet-tethered, and mobile-friendly session will equip you with the right tools and skillset to remain relevant and increase membership participation, attendance, and revenue by “Amazoning” the association model.

3:45–5:00

PARTNERS

*as of March 1, 2015

We are One Team: Experiential High Impact Teambuilding Experience —Facilitator: Delatorro McNeal, II, MS, CSP Build bridges with your fellow FSAE members with our 2015 high impact teambuilding experience! A dozen growth and development tasks will be mixed with hit music, fun props and illustrations – all to help you think creatively, contribute to our shared goals and foster a more collaborative and celebratory team spirit.

FRIDAY, JULY 17 9:00–10:00 Strengthening Technology through Collaboration —Reggie Henry, CAE What are the top trends in technology and what are the implications for your organization?

What do these trends mean from a member and staff expectation perspective? ASAE CIO Reggie Henry will discuss (and in some cases demonstrate) some of the hottest technologies and related topics facing organizations today, including iBeacons, mobile, big data, and “the internet of things.”

The Meetings Industry More information will be available online: www.fsae.org/AnnualConference

That's What I Meant to Say —Carolyn Fazio, ECAM We are all so "text savvy" that OMG! we sometimes freeze when we have to organize our thoughts for a more formal written or oral presentation. Participants will learn about (and practice) creative ways to translate their ideas into clear, concise messages.

10:15–11:15 Membership Recruitment, Retention & Engagement —Scott Oser Membership is the lifeblood of any association, yet it may be unclear how your organization defines and measures retention and engagement. This interactive session addresses key aspects of membership – plus, learn how a high-touch strategy can result in higher engagement and increased retention rates.

FSAE Leadership Academy Panel Presentation The FSAE 2015 Leadership Academy participants will use strategies learned in the program to identify and solve a real-world issue from their organizations. This session will feature a panel presentation of the top solutions presented so all members can share in the tools and tactics learned in our inaugural program.

Are You Smarter Than a : Game Show/Panel Discussion Sponsored by the FSAE Associate Advisory Committee Fact or Fiction – Test your knowledge about food & beverage, AV, contract terminology, and current trends in the meeting industry. Play – for prizes and bragging rights – against our panel of experts. Win or lose, you WILL take home some good ideas for your business!

11:30–1:15: CLOSING KEYNOTE AND AWARDS LUNCHEON SPONSORED BY BEACHES OF FORT MYERS & SANIBEL Closing Keynote: Platinum Productivity: Getting More Done and Having More Fun —Delatorro McNeal, II, MS, CSP This high-energy and strategy-packed keynote presentation teaches attendees how to get the most out of their days so they can get more out of their lives. Delatorro teaches 15 actionable techniques that busy professionals can immediately utilize to be more efficient and more effective. Work smart and play hard to master both the science of achievement and the art of fulfillment for superior productivity. This program is guaranteed to explode your daily peak performance and profitability.

1:15: ADJOURN ATTENDEE ICONS:

Membership

CEO/Leadership

Young Professionals

Meeting Planners

Associates/Sales

Marketing

Technology

CONFERENCE REGISTRATION Name (including designation) Nickname Title Organization/Company Address City State

Zip

Email

Phone Mobile Emergency Contact Name & Number q I am a First-time Attendee q I require special accommodations to fully participate (please include a written description of your needs) q Yes! I want to participate in the FSAE Team Building Experience on Thursday! (included in registration fees) EARLY BIRD REGULAR ONSITE MEMBER FEES:

Full Registration includes one ticket to all events excluding VIP Host Sponsorship

Mar 1–Apr 30

Executive (Full Conference) Executive 2nd & Beyond Executive 1 Day: qWed qThurs Only Associate/Supplier Associate 2nd & Beyond Young Professionals

May 1–Jun 25

After June 25

$375 $425 $475 $300 $350 $400 $250 $300 $350 $575 $615 $675 $525 $575 $625 $250

For Executive Members Only - 35 & under or 3 years or less in the industry

NON-MEMBER FEES: Executive* Executive qWed or qThurs Only Associate/Supplier*

$575 $350 $875

$625 $370 $925

$675 $390 $975

COST

ADDITIONAL OPTIONS: Spouse/Guest** Child: 6-17 yrs old (under 5 free) Opening Reception Only Thursday Gala Only VIP Reception Host Sponsor:

$170 $95 $75 $90 $375

$220 $270

$95 $95

$85 $95

$100 $110

$375

Limited to First 60 Supplier Members — Free for Executives & Guests

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Get 1 Free!

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Combination

BIG Ticket: Ritz-Carlton BIG Ticket: Marriott Beaches BIG Ticket: Marriott Luxury BIG Ticket: IHG Dream Vacation

$25 each $25 each $25 each $25 each

* Includes membership for remainder of 2015 **Spouse/Guest refers to significant others or family members only. To be identified as an Executive or Associate on your name badge, you must register separately as such.

Quantity: Quantity: Quantity: Quantity:

TOTAL INCLUDED:

Please Note: There is no option to pay later or be invoiced when registering for Conference. If you need to be invoiced, please use this form.

By registering for the 2015 FSAE Annual Conference, I hereby grant permission to use any and all photographic imagery and video footage taken of me at this event and activities pertaining to this event, without payment or any other consideration. I understand that such materials may be published electronically or in print, or used in presentations or exhibitions.

Associate Members Make it Happen…

Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

q Contact me about Auction donations q Contact me about sponsor opportunities q Cancellation Policy: I understand cancellations must be received in writing before 5pm on Thursday, June 25, 2015 to receive a refund, less a $75 processing fee. Fees cannot be refunded for registrations cancelled after June 25 or for no-shows.

Mail your registration form & check to FSAE, 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308 Fax: 850.222.6350 | Register Online: www.fsae.org/annualConference Questions? Call 850.222.7994 or email events@fsae.org