Introduction to Fluid Branding - More than just Merchandise

It’s how we describe what we stand for.

We have higher aspirations than simply supplying merchandise. It’s about the added value we provide such as global merchandise expertise, creativity, rewards, logistics, complete brand control and tech. solutions that allow 24/7 management reporting at your fingertips. It’s also about our commitment to quality of product and service as well as our passion to improve our industry.

We’ll always go the extra mile to make our customers happy. We’re open to change and 100% committed to providing exceptional service. We’ll always strive to deliver products with maximum brand impact, but also minimal impact on our environment. We promise to be responsible, which means that our drive to help inform better product choices goes beyond the pursuit of profit. We listen to ideas, start conversations and embrace small changes to make our industry a better place.

We’ll endeavour to give back to the communities and the projects that benefit others, not just ourselves. We want to be judged by the great things we do – not just what we say.

See more at fluidbranding.com /about-us

You’ll get a dedicated Fluid Branding Merchandise Consultant who will share their expertise to guide and inspire you.

You’ll get exceptional service as we have been annually recognised by Feefo’s Platinum Trusted Service Awards.

You’ll get über-creative solutions for every brief from our very own in-house creative team.

You can have 24/7 reporting and complete brand control at your fingertips with your very own merch store.

You’ll get rewards! With Fluid Rewards you get points when you place orders with us, redeem your points and choose from a selection of treats!

You’re buying from a certified B Corp, so you can be assured that we meet the highest standards of social and environmental impact.

You’ll get access to our global ethical sourcing capabilities. We’re a Sedex member, enabling us to empower responsible supply chains.

You’re dealing with the best in the market! We were awarded the highest accolade at the BPMA awards.

Read more at fluidbranding.com /about-us/b-corp

A B Corp is a beyond profit company that’s certified to the highest verified standards of:

Did you know that these brands are also part of the B Corp global movement?

Like us, they're using business as a force for goodTM.

Our commitment to climate action

How will we achieve this?

See more at fluidbranding.com /carbon-net-zero

Year-on-year reductions in emissions to reach net zero emissions by 2030.

Environmental aspects we consider:

• Raw materials and energy in the production of materials / products

• The production of wastes during raw material extraction

• Emissions to air via extraction and transport of product to stores / clients.

• The consumption of energy during storage and distribution

• Solid and liquid waste products produced during storage and sales / supply activities.

• Emissions during storage and sales / supply activities (road / air travel).

• Potential ground contamination arising from liquid storage and movement

• Emissions to air via transport used in supply activities.

Data entry will cover waste, energy use and travel.

Step 1: Defining our emissions

Scope 1 - measuring the direct impact of Fluid

Scope 2 - measures carbon that we do not create but consume

Scope 3 measures the impact of our employees and contractors

Step 2: Reducing our emissions

Step 3: Verifying our footprint

Step 4: Reporting on our emissions

Step 5: B Corp review every 6 months

Alongside our steps to get to Net Zero by 2030, and to further reduce our impact on the environment, we have partnered with Ecologi to plant a tree into our Fluid forest with every order.

Through this partnership, we will be helping to reduce carbon pollution and restore wildlife habitats to help us accelerate to a more sustainable future.

Develop mutually valuable relationships with customers and suppliers for commercial success and positive industry change.

Grow a team of exceptional people who deliver outstanding results for our customers, the community and themselves.

Think beyond profit to support projects and make a meaningful contribution to the wider community.

Making a difference

Giving back to the wider community

Yes, we live and breathe branded merchandise, but what we do and who we are goes much further than that.

See more at fluidbranding.com /charitabledonations

We encourage our team to get involved with projects they feel passionate about. That's why, as part of our Fluid Futures pillar group, we've set up a Charity & Community Events Match Funding Scheme.

Funds raised by our Fluid team for charitable causes will get matched pound-for-pound by Fluid Branding. Boom!

Our global network

Global service, local expertise

Offices and warehousing in EMEA, NAM, LATAM and APAC regions. Worldwide buying power providing global thinking with local execution.

Providing creative solutions and global brand integrity.

Best in class with a proven track record.

Case study

See more at fluidbranding.com /about-us/clientscase-studies

EMEA merchandise contract with eCommerce merchandise store

The challenge: Barclays were looking for a new provider to supply their EMEA merchandise, including a core range of products, an on demand range and any products required for sponsorships or events.

The solution: We created a full eCommerce merchandise store stocking a range of core products and an on demand range for their EMEA audience with online card payment functionality and EMEA shipping.

Barclays chose Fluid because of our family culture, as well as being the leader in our industry when it comes to sourcing and supplying sustainable products. They commented that our commitment to the B Corporation was also a large factor in their decision.

Case study

Supporting global communities

The challenge: A sustainable product with a meaningful impact linked to education.

See more at fluidbranding.com /about-us/clientscase-studies

The solution: The Power a life wireless charger with custom packaging. Wesleyan loved that included with every Power a life product sold is the gift of a solar light to a child in a developing country.

Olivia Basford from Wesleyan said “From start to finish, I’ve been really impressed with the communication from yourselves and answering my many questions so quickly, making the process as easy as possible. Internally, the campaign has been a resounding success and we’ve received really positive feedback. Everybody loved the charitable element and thought the power dock was a really great incentive.”

Case study

See more at fluidbranding.com /about-us/clientscase-studies

A “money can’t buy” gift

The challenge: NetEnt wanted a “money can’t buy” gift to reward loyalty in their longstanding customers.

The solution: Based on the characters of one of NetEnt’s most popular online gaming products, Vikings, we produced a handcrafted bespoke 32 piece chess set. Skillfully made from an oak board with highly detailed resin chess pieces in the individual designs of the characters from Vikings, each set contained limited edition information and a certificate of authenticity.

The reaction to this product from NetEnt’s customers has been amazing, they said “It has to be one of the best gifts that they’ve ever received!”

Case study

See more at fluidbranding.com /about-us/clientscase-studies

Be together - not the same

The challenge: Google wanted a unique event giveaway to link with their partner brands and echo their mantra of “together not the same”.

The solution: Working with Google and their branding agency we decided upon a range of collectable bespoke pin badges which can be adapted annually to reflect different themes. We produced around 80 different themes and once all 80 had been collected, delegates were then rewarded with a limited edition badge. This saw the badges become highly collectable with their audience and helped to gamify the event, as delegates were encouraged to collect different badges as they travelled around different parts of the event.

Natalie Mayhew from Google was delighted with the results. "I have worked with Alexis for over four years for all my Google products. She meets deadlines, budgets and can customise pretty much anything. I 100% recommend Fluid Branding."

Testimonials

“I have worked with Alexis Stone for over 4 years for all my Google swag products and can 100% recommend her as someone to work with. She meets your deadline, budget and can customize pretty much anything! Check out Fluid Branding : )”

Google

“Great communication and listened to all of our requirements and suggestions. Very impressed with the quality of our advent calendars lots of happy staff in Sky Sports News!”

‘Faultless’

Absolutely spot on. Great customer service and good quality product, respected lead time. We will come back for more, and strongly recommend to our partners. Eurotunnel

Sky Sports News

“The team at Fluid were highly responsive, accommodating and thoroughly supportive throughout. Our short deadline was met perfectly we couldn't be happier. Thank you.”

Nestlé UK

Name drop, we help these brands create meaningful connections with their customers…

Ensuring customer safety and brand protection

Compliance and product testing

Experienced and knowledgeable Global Sourcing Team.

Relationships with over 1000 suppliers from 23 countries.

Extensive network of independent quality control auditors.

Protecting your brand with the highest level of ethical sourcing.

CE, UKCA, WEEE, Reach and RoHS compliant.

ISO 9001 certified (UKAS accredited).

EcoVadis CSR rating and a Sedex Member.

See more at fluidbranding.com/ aboutus/complianceand-certification

Wide

SummaryWe have a purpose to be different, to innovate and to challenge the status quo.

We have a team of exceptional people with a strong ethos for ‘doing things the right way’.

We want to provide a service and products that resonate with our clients in terms of relevance, convenience and quality.

We’re proud of our B Corporation certification -

We are part of a global community using business as a force for goodTM.

We want to make sure that you get the best brand impact!