The importance of colour.
Peach Fuzz!
This has colour enthusiasts (like ourselves!) on the edge of our seats, eagerly anticipating what shade will shape the year ahead.
Peach fuzz, described as ‘cosy, kind and nurturing for uncertain times’, Peach Fuzz is about ‘balancing bright with an activating vitamininspired tone”.
• It’s about closeness.
• It’s about connection.
• It’s about enriching your heart, body and mind, health and wellbeing.
• It’s a hug in colour format.
Sounds a lot like merch, right?
Merchandise and Colour Theory have always gone had-in-hand. Like two peas in a branded pod.
Colour plays a crucial role in product media trends. It can:
• Evoke emotions
• Influence consumer behaviour
• Create brand recognition
The strategic use of colour can capture attention and convey brand personality without saying a single word. Think of the likes of CocaCola’s Red or Facebook’s Blue.
Staying attuned to colour trends allows brands to stay relevant and resonate with consumers.
The importance of colour in products cannot be underestimated; it can shape perceptions, drive engagement and ultimately influence purchasing decisions.
Ukiyo towel/blanket
100 x 180
Spectrum umbrella
A5 notebook and pen
recycled
Tulip tumbler
Lightweight
cotton t-shirt
Silicon strap keyring
Quickly becoming a dominant force in the consumer market, Gen Z (the generation born between the mid-1990s and early 2010s) is reinvigorating and rebranding what it means to connect within a B2B sphere.
Known for their digital fluency, social consciousness, and desire for authentic experiences, they’re changing the ways brands communicate. From how they tell their brand story (hint: more authentic and unfiltered touchpoints) to how they present themselves online (again: say bye-bye to filters).
With their unique characteristics and preferences, businesses must recognise the need to appeal to this influential demographics and adapt their marketing strategies accordingly.
This includes:
• Leveraging social media platforms
• Creating engaging, interactive, trustworthy content
• Aligning with causes that resonate with Gen Z’s values
Adapting to this new audience, and engaging them in exciting new ways, will be key for brand success in 2024!
RPET lightweight foldable backpack
Waterproof power bank with torch
Recycled cotton hoodie
RPET half-moon sling bag
Laptop stickers
Recycled stainless steel tumbler
Classsic crew socks
The solution? Circular economy.
Our linear economy model of take, make, and waste, is outdated. As a society, we cannot keep creating so much unsable waste.
We became a certified B Corp in 2019 and we’ve seen sustainability become an increasingly important consideration for all businesses (yay!).
We love that circular economy offers a promising framework for product media in the future, one that aims to minimise waste and maximise resource efficiency.
How? By designing products with a focus on longevity, repairability, and recyclability.
By reimagining promotional items and merchandise to align with circular principles.
For brands, this looks like:
• Using eco-friendly materials
• Investing in quality products designed to last
• Implementing take-back programs for used products
• Designing products that can be easily disassembled and recycled
Get ready for meaningful merchandise with a story to tell.
In a nutshell, 2024 is about merch that’s verifiably eco and reusable, easily recyclable with a truly circular story.
Circular & Co stainless steel travel mug (12oz)
Patagonia nano puff vest (men’s)
Circular & Co beach cup (12oz)
Patagonia sweater jacket (women’s)
Patagonia sweater jacket (men’s)
Patagonia nano puff vest (women’s)
Circular & Co circular cup (12oz)
Fluid Branding Ltd. © www.fluidbranding.com
