m t h
g i l t
o p S Overview
The Breakdown
a i d e
Magazine Info
Distribution
This large bright book tells a story of a North Dakota publishing company working hard and having fun every month in order to produce four magazines. Inside is all you will need to know!
MEDIA GUIDE
Editorial Calendar
Design & Specs
Design Ideas
Success Stories
Rates
2 | SPOTLIGHT MEDIA KIT
DESIGN&LIVING MAGAZINE
March/April 2013
A LOOK INSIDE THE ROOMS OF THE...
ABOUT US
HOTEL DONALDSON STORY PG. 32
S
potlight Media, is a North Dakota and
Minnesota
publishing
company.
Publications include Fargo Monthly, Stride
Magazine, Bison Illustrated and Design and Living Magazine. The team manages the editorial and
design
process,
e ofents n i l e shm Tim pli m o acc
distribution, sales,
websites, mobile platforms and more. Spotlight Media publishes printed
over
550,000
magazines
per
year. They are dedicated to promoting the FargoMoorhead area and North Dakota in general. They do this by discovering all that this great community has to offer and reporting that to the community. Between their four magazines, they cover almost every aspect of the community. They are constantly seeking to discover what their readers want to know and how to get their magazines directly into the hands of their readers.
Nominated for Small Business of the Year.
22 Events Attended
Spotlight Media magazines have been on the seats at the Fargo Spotlight Media was nominated Force and FM RedHawks Games, for the FM Chamber of along with trade shows and Commerce’s Small Business of the parties. Year Award.
Added all Fargo Country Club and Oxbow Country Club Members to mailing list Design & Living Magazine will now reach additional country club members through the mail.
Gained permission to distribute to all student mailboxes at NDSU Bison Illustrated is distributed to every student’s mailbox in the dorms.
SPOTLIGHT MEDIA KIT | 3
In House Distribution Manager
Seth Holden leads up our in -house distribution and circulation. He has hired a six man distribution team to develop route relationships.
Spotlight Media’s special commemorative edition of Bison Illustrated celebrating NDSU’s second FCS Football championship was received exceptionally well in the area.
Partners with the Fargo Marathon to launch a commemorative issue
Mag Tracking Won 5 Gold Addys Spotlight Media won five Gold American Advertising Federation Addy’s in the past two years including Magazine Design of the Year.
Spotlight Media created an online distribution tracking system that sustains information about each location a magazine is placed at. This helps us with securing a more reliable readership.
Partners with over 30 hotels in FargoMoorhead for magazine distribution Fargo Monthly now sits in over 1,800 hotel rooms in FargoMoorhead. This number is constantly growing.
Recognized as issuu.com’s featured publisher of the USA
Issuu.com, a global social network for publishers recognized Spotlight Media as one of its featured publishers in the US.
Gained over 10,000 facebook followers. Between their five Facebook pages, they can quickly reach a large number of people around the area.
In July 2013, Spotlight Media published the first ever commemorative magazine highlighting a photojournalistic approach of the 2013 Fargo Marathon. Over 25,000 magazines were printed and sent to each runner.
ABOUT US
Launched the Bison Illustrated Special Commemorative Issue
4 | SPOTLIGHT MEDIA KIT
A Month at Spotlight Media G &LIVIN N G I S E D G MA
March/A
pril
INE AZ
201 3
E.. . S OF TH
DSON DONAL L E T O H A LO OK
IN SI DE
OM TH E RO
NUMBERS
PG. 32 STORY
3,100 Locations delivered.
2,900
5,000 Photos captured.
Bison Illustrated is delivered to college student mailboxes.
55,000 Magazines printed.
18
Team members that work on each issue.
1,500
SPOTLIGHT MEDIA KIT | 5
Average number of seats magazines are on during an event.
Average number of suggestions from readers received at info@fmspotlight.com email.
Number of magazines sent out in the mail.
600,000 Number of online impressions the combined magazines see in a month.
50
Average number of people interviewed each month.
1,800
Number of hotel rooms with Spotlight Media magazines present.
Numbers
300
3,800
6 | SPOTLIGHT MEDIA KIT
2
3 01
Su
yS r ve
NDSU S ETIC L H T A
: ays
Hi! I’m a Bison Illustrated Reader!
MISSION STATEMENT Bison Illustrated promotes Division I Bison athletics as an avenue to help realize the region’s full potential, including NDSU, Fargo and the state of North Dakota.
Bison Readers are professionals, students, husbands, wives and overall fans. NDSU Bison Athletics is growing at an uncontrollable rate and Bison Illustrated is the official behind the scenes publication for the fans.
Large Disposable Income Bison Teammakers average over $150,000 household income.
State-wide Exposure
This year Bison Illustrated has extended by 70% in its reach throughout the state of North Dakota.
70%
Male/Female
65/35
THE DIFFERENCE
Audience/mo based on print and digital
Student Mailbox Delivery
subscribers
teammakers
bison fans
15% 51% 13% 21%
students
INFormation
Reader breakdown
About 3,000 students at NDSU receive a Bison Illustrated in their personal mailbox.
84,000
NDSU Bison Teammakers Every Teammaker has a subscription to Bison Illustrated.
Readers per copy
3
Passionate Readership The readers of Bison Illustrated are dedicated to the Bison and pick up the magazine religiously.
PRINT DETAILS Traditional full size magazine.
17,000/mo 9 issues/year
Die-Hard Fans NDSU fans are some of the most intense and passionate fans out there. They care about their school and they care about who supports their school.
SPOTLIGHT MEDIA KIT | 7
HOM & GA E RDE N
MISSION STATEMENT Design & Living Magazine prints seven times per year. It focuses on creating an escape in readers’ own home and office. It aims to help readers throughout the Red River Valley craft engaging interior and exterior spaces – whether they are the do-it-yourself type, or just need a little inspiration and expert advice. They want to find advertisers to help focus their readers’ lifestyles, and in turn, promote those who support them.
2013
Sur vey S
ays :
Hi! I’m a Design & Living Reader! Design & Living readers are the typical magazine readers. Usually middle age, affluent women, this magazine’s readers are known for reading it from front to cover.
DESIGN&LIVING MAGAZINE
March/April 2013
Country Club Member Distribution
Female /25+ Most readers are older female, affluent homeowners.
24+ Grocery Stores
97,000
Design and Living Magazines are distributed at 24+ grocery stores across the Red River Valley.
Design and Living Magazine has booths at all the major trade shows like the Home and Garden Show and Business After Hours.
Shopping Guide People love reading magazines that give them new ideas and resources for their own home. Ads are treated like resources and homeowners take note.
Design and Living signed up over 400 Home and Garden Show guests for subscriptions and over 1,700 country club members get an issue each run.
based on print and digital
Design and Living Magazine will be mailed to every member of the Fargo and Oxbow Country Club.
Trade Show All-Stars
2,300 Subscribers
Audience/mo
Readers per copy 2 month shelf life
A LOOK INSIDE THE ROOMS OF THE...
HOTEL DONALDSON STORY PG. 32
PRINT DETAILS Traditional full size magazine.
15,000/mo 7 issues/year
5
Affluent
With their added country club member distribution, the rate of affluent readers will increase each issue.
Educated
Design & Living readers rank in the top 10% most educated community members in the valley.
Male/Female
15/85
INFORMATION
THE DIFFERENCE
8 | SPOTLIGHT MEDIA KIT
1 20
3S
ey ur v
HEALTH SS & FITNE
: Says
Hi! I’m a Stride Reader!
MISSION STATEMENT Stride Magazine is the area’s trendiest resource for local health, fitness, lifestyle, local charities and fashion. Between 10,000 to 12,000 copies are published monthly and distributed at over 700 locations including events. This full size magazine acts as a convenient printed and online resource for the community. Check out www.fmstride.com to read the full magazine.
INFormation
Stride Readers are younger and traditionally female. Readers are very passionate and detail orientated. Spotlight Media calls them “Label Readers” because as health orientated people they tend to explore the full depth of everything.
Active Females 25-45 68% of Stride Magazine readers are outgoing, active females. This demo often includes moms and top consumers in the area.
68%
25%
Percentage of time Stride readers spend at their home.
THE DIFFERENCE
Audience/mo based on print and digital
The Magazine of the Fargo Marathon
Stride Magazine has teamed up with the Fargo Marathon to publish the 2013 Fargo Marathon Commemorative issue.
42,000
Subway Distribution Stride is distributed at 17 Subways across the FargoMoorhead area. A health magazine in a healthy restaurant. It just makes sense.
Readers per copy
4 Male/Female
30/70
Charity Exposure
PRINT DETAILS
Every month, Stride highlights a charity. The goal is to give back to the community and help be a voice to communicate the area’s needs.
Traditional full size magazine.
Detail Orientated Readers
12,000/mo 12 issues/year
Stride readers are detail orientated people who focus on things like nutritional facts and statistics. This is a group where knowledge is power!
SPOTLIGHT MEDIA KIT | 9
MISSION STATEMENT Fargo Monthly Magazine is a free monthly publication distributed in Fargo, ND and Moorhead, MN. The content highlights local events, dining, nightlife, entertainment and more. The best part about this magazine is that the content is composed by the people of FargoMoorhead. This keeps it all about the area and not about national mumbo jumbo!
LEISU R & EVE E NTS
2013
Sur vey S
ays :
Hi! I’m a Fargo Monthly Reader! Fargo Monthly readers are on the move. The people that rely on this city guide magazine are the people that are out and about in the community. They are the ones who are spending money and supporting local businesses.
Active Adults 21-45
Audience/mo
Commuters
Fargo Monthly is distributed at events like Force and RedHawks games. This puts the magazines directly into the hands of the readers.
With the area’s best event calendar and music schedule, readers noted that they keep the magazine in their car for quick access to the guide.
Hotel Room Distribution
72,000
1,800 hotel rooms across FargoMoorhead have Fargo Monthly sitting in them. This allows advertisers to reach sought after visitors.
Readers per copy
Community Contributors
PRINT DETAILS Square 8” x 8” magazine.
Trendy and Artistic Readers Some of Fargo-Moorhead’s trendiest people read Fargo Monthly. This magazine reaches people who are on the move in the community.
Fargo Monthly has won eight Gold Addy’s Awards.
based on print and digital
Event “seat” Distribution
Community members are encouraged to contribute to Fargo Monthly. Whether this is through recommendations or writing, the community takes an interest in the magazine.
Award Winning Content
15,000/mo 12 issues/year
2
Consumers
Fargo Monthly readers access the magazine when they are already out spending money.
The increase of visitors to FargoMoorhead who now read Fargo Monthly.
70%
Male/Female
55/45
INFORMATION
THE DIFFERENCE
10 | SPOTLIGHT MEDIA KIT
HOT SPOTS
Airports
Distribution
Fitness/Beauty Stores
Grocery Stores
Over 1,700 locations in Fargo-Moorhead
Convenient/Liquor Stores
Fargo, ND Fitness Centers
Hospitals/Clinics
Distribution of FREE publications is one of the most challenging things to accomplish. At Spotlight Media we use state-of-the-art routing software that our distribution manager updates in order to lead our team of six delivery people. Each month our delivery team works with the locations to gather data to secure the best and most efficient ways to gain thorough readership. Most of the locations you see here we deliver to multiple times in a month.
Banks
Waiting Areas
Restaurants/Bars
Hotels
Events
SPOTLIGHT MEDIA KIT | 11
Surrounding area distribution. Both Design & Living Magazine and Bison Illustrated are distributed outside of Fargo-Moorhead.
1
All magazines are available online, mobile and tablet devices. Go to issuu.com/fmspotlight
Read now at:
www.fmspotlight.com
3
4 Read now at:
www.fmspotlight.com
IG
DES M ar
ch
/A
pr
il
20
NG
IVI L & N M
A
G
A
Z
IN
E
13
Read now at:
S
TH OF
NAL O D EL HOT OO AL
S K IN
ID E
TH
O ER
OM
www.fmspotlight.com
N DSO
E .. .
. 32 Y PG STOR
17 to 24
1 this year.
Bison Illustrated is now in 24 North Dakota Cities while Design & Living is in 14 cities with all grocery stores as distribution points. In most cases the two publications are the only GLOSSY magazines in the racks.
2
GRAND DISTRIBUTION
Some might say Spotlight Media is crazy for distributing Bison Illustrated in Grand Forks because of the college rivalry but believe it or not, there are many Bison faithful fans there. Also, Design & Living is in all Hugos along with about 100 more locations.
3
Surrounding Metro
Not only does spotlight Media distribute to the most abundant locations in Fargo-Moorhead, they also reach out to surrounding areas like Glyndon, Dilworth, Harwood and more.
4 LAKES!!!! This year, Spotlight Media will be initiating a new revamped distribution list that covers more of the upper Minnesota region along with intense lake area distribution for Design & Living Magazine.
www.bisonillustrated.com
20,000 Unique Visitors/mo
Distribution
2
ta es o inn M
r th o N ota k Da
Digital Distribution
12 | SPOTLIGHT MEDIA KIT
Editorial Calendar
Editors
DESIGN&LIVING MAGAZINE
JANUARY Morning Shows Issue
STORY PG. 32
FEBRUARY Live Music Issue MARCH Business issue APRIL The Dining Issue MAY Art Issue JUNE The Summer Issue JULY The Wedding Issue AUGUST The Chef Issue SEPTEMBER The Boom Issue OCTOBER The Downtown Issue
January/February The Renovation Issue
August 101 Moments
March/April Green Living Issue
September Assistant Football Coaches
May/June Re-Purposed/ Outdoor Issue
October The Homecoming Issue
July/August Lake Living Issue
November A Day in the Life of a Bison Athlete
September Top Designers October/november Halloween/Thanksgiving December Special Holiday Edition January/February 2014 The Home Show Issue
Andrew
April Fargo’s Biggest Loser Issue
A LOOK INSIDE THE ROOMS OF THE...
HOTEL DONALDSON
December Basketball: Unfinished Business January Inside the Bison Media Relations February Commemorative Championship Issue/Inside the World of Wrestling
NOVEMBER Shopping Issue
March The Recruitment Issue
DECEMBER The Holiday Issue
April The Photography Issue
Andrew@fmstride.com
May Marathon Issue June Summer Goals Issue July Fittest Person Trainer Issue August Service People Issue September Best Doctors October Breast Cancer Issue November Giving Thanks Issue December Holiday Health Issue
Editorial calendars and content may be subject to change due to current events or content availability.
editorial
March/April 2013
Joe
Amanda
Joe@bisonillustrated.com
Amanda@fmspotlight.com
Special Issues DESIGN&LIV Marc h/Ap
ING
ril 2013
MAG AZIN E
A LO OK INS IDE TH E RO OM S OF TH E...
HOTEL DO NAL STORY PG. 32
ARTWORK DEADLINES:
ALL MATERIAL DUE THE 15TH OF THE MONTH PRIOR TO ISSUE RUN.
DSON
Special Holiday/Christmas December Edition
SPOTLIGHT MEDIA KIT | 13
Design Specs • High-resolution, press-ready .pdf files preferred. Files created in Photoshop, Illustrator and InDesign also accepted. • Document must be built to the correct size. • Color mode must be CMYK; no spot or Pantone colors.
FULL PAGE
HALF PAGE (h)
DESIGN&LIVING MAGAZINE
March/April 2013
A LOOK INSIDE THE ROOMS OF THE...
HOTEL DONALDSON STORY PG. 32
Spread (Bleed)
Billboard (Bleed)
Full Page (Bleed)
2/3 Vertical (Bleed)
1/2 Vertical
1/3 Vertical
1/2 Horizontal
1/4 Vertical
1/3 Square
Example: Full Page
Trim: 16.75” x 10.875” Pull Bleed to: 17” x 11.125”
Trim: 16.75” x 5.375” Pill Bleed to: 17” x 5.625”
• All image files must have an effective resolution of 300 ppi.
7.75 x 3.75”
SENDing insertion information
7.75 x 7.75”
Please include:
Trim: 8.375” x 10.875” Pull Bleed to: 8.625” x 11.125”
Trim: 5” x 10.875” Pull Bleed to: 5.25” x 11.125”
• Name of the ad file being sent. • Contact information of the person responsible for the production of the ad.
1/4 PAGE
HALF PAGE (v)
SEND AD VIA spotlightmediakit.com
Trim: 3.75” x 9.5”
Trim: 2.75” x 9.5”
Go to www.spotlightmediakit.com and click the menu item “file uploader” then follow instructions on that page. 3.75 x 3.75”
3.75 x 7.75”
SEND AD VIA E-MAIL Send collected, stuffed files by e-mail to: info@fmspotlight.com
Trim: 7.25” x 4.75”
Trim: 3.5” x 4.75”
Please note: • TRIM: Final, cropped size of your ad.
SPREAD
• BLEED: Add .125” to all sides of your Trim size. • SAFETY: Subtract .25” from Trim size.
15.5 x 7.75”
Trim: 4.75” x 4.75”
Trim Size
All type and logos should be within the safety area. • Make sure crop marks are offset by at least .125”.
8.375” x 10.875”
Bleed Size
8.625” x 11.125”
Safety Area
1/8 Square
Trim: 3.5” x 2.25”
jpeg
7.875” x 10.375”
DEsign
• Include your company name in the file name.
14 | SPOTLIGHT MEDIA KIT
Design Types
Design
Clear CO-OP
Clean
Coupons
Challenging
Creative
Collective Content
SPOTLIGHT MEDIA KIT | 15
Account Representatives & Success Stories
72%
Brent
Tracy
Lindsey
Ben
drago@fmspotlight.com
brent@fmspotlight.com
tracy@fmspotlight.com
lindsey@fmspotlight.com
ben@fmspotlight.com
ROYAL 1 JEWELERS
The watch brand Patek Philippe is known for excellent craftsmanship and it’s traditionally steep price. Royal Jewelers has sold two watches for over $75,000 from readers mentioning the ad.
H2 2 CONTRACTING
H2 Contracting advertises with full pages in both Bison Illustrated and Design & Living after the first run of the advertisements, H2 called Spotlight Media to mention how much feed back they have been receiving and how pleased they were with the ad design.
NORTHEWST 3 VISUAL
Northwest Visual started off by running a creative message campaign. After measuring results together, Spotlight Media and Northwest sat down and came up with a new plan where Spotlight Media took a team photo of Northwest to show off how abundant their operation is.
D-S 4 BEVERAGES D-S Beverages, the Anheuser Busch distributor, decided to have Spotlight Media create a sweepstakes campaign for them in Bison Illustrated. Over 300 readers a month sent in the entrance form.
5 BIOLIFE
Kayla, the District Manager of Biolife, has told Spotlight Media that she has never seen better results from a coupon campaign than with advertising in Stride, Fargo Monthly and Bison Illustrated.
Ad SALES
Mike
Percentage of businesses that resign after contract term expires.
COUNTRY 6 FINANCIAL
Steve Walker from Country Financial said “Spotlight Media has been great to help me brand my business. The thing I really appreciate is that they do it in a professional manner while making the ads unique. I know that Brent, Mike and the entire team has my best interest in mind when putting together options.”
16 | SPOTLIGHT MEDIA KIT
R ATES
Rates/mo Rates/Issue
1-2x
3-6x
7-9x
1/8 page 1/4 page 1/3 page 1/2 page 2/3 page Full Page Inside Cover Back Coversold Spread
$605
$455
$340
$715
$635
$570
$930
$835
$1,425
$1,135
$720 $995
$1,835
$1,490
$1,220
$2,340
$1,930
$1,665
$2,800
$2,600
$2,400
$3,400
$3,200
$2,900
$3,400
$3,200
$2,900
s form e v ti g. rna isin Alte advert ricing of ut p abo k s A
Agencies = Gross Rates Net 10 days Invoices sent out on 1st of month We accept credit cards.
Extended Cover Fold-Outs
Rates/Issue
1-2x
3-4x
5-7x
1/8 page 1/4 page 1/3 page 1/2 page 2/3 page Full Page Inside Cover Back Cover Spread
$495
$395
$295
$595
$550
$495
$830
$725
$625
$1,190
$990
$895
$1,430
$1,295
$1,060
$1,600
$1,450
$1,300
$2,000
$1,850
$2,500
$2,250
$1,750
$2,705
$2,475
$2,000 $2,235
Right HandGate Folds
FARGO
FARGO-MOORHEAD
Gate Folds
Monthly
H E A L T H
Rates/Issue
1-3x
4-6x
7-11x
12x
1/4 page 1/2 page
$500
$475
$450
$395
$750
$700
$675
$600
Full Page Inside Cover Back Cover Spread
$990
$950
$925
$875
$1,290
$1,250
$1,225
$1,175
$1,965
$1,925
$1,900
$1,850
$1,700
$1,600
$1,500
$1,400
Insert Full Page.
Insert Card
Tab Fold-Outs
&
L I F E S T Y L E
M A G A Z I N E
Rates/Issue
1-3x
4-6x
7-11x
12x
1/4 page 1/2 page
$500
$475
$450
$395
$750
$700
$675
$600
Full Page Inside Cover Back Cover Spread
$990
$950
$925
$875
$1,290
$1,250
$1,225
$1,175
$1,965
$1,925
$1,900
$1,850
$1,700
$1,600
$1,500
$1,400
Demo Specific Packages FEMALE READERS
>>
SPOTLIGHT MEDIA KIT | 17
Impact Chart
Extended Reach Packages
e ag k c Pa A
Magazine
Issues
Rate
Price
Full Page Fargo Monthly
12
$875
$10,500
12
$875
$10,500
9
$1,665
$14,985
7
$1,300
$9,100
>>
Full Page Stride
Full Page Bison Illustrated
Magazine
Issues
Rate
Price
Full Page Stride Magazine
12
$875
$10,500
Full Page Design & Living
7
$1300
$9,100
Discount
-$6,762
Discount
-$980
Average Monthly Payment
$3,193
Average Monthly Payment
$1,551
Full Page Design & Living
>>
Issues
Rate
Price
Full Page Fargo Monthly
12
$875
$10,500
Full Page Bison Illustrated
9
$1,665
$14,985
Discount
-$1,274
Average Monthly Payment
AFFLUENT READERS >>
>> Magazine
Issues
Rate
Price
Full Page Bison Illustrated
9
$1,665
$14,985
Full Page Design & Living
7
$1,300
$7,800
Discount
-$1,139
Average Monthly Payment
$1,803
Price
1/2 Page Fargo Monthly
12
$600
$7,200
12
$6000
$7,200
9
$1,030
$9,270
7
$1,300
$9,100
Discount
-$3,932
Average Monthly Payment
$2,403
Magazine
Issues
Rate
Price
1/4 Page Fargo Monthly
12
$395
$4,740
12
$395
$4,740
9
$570
$5,130
7
$495
$3,465
1/4 Page Stride
1/4 Page Bison Illustrated
1/4 Page Design & Living
Advertising in all four publications provides an excellent way to diversify your advertisement’s audience all while utilizing the capability to change your message monthly.
Magazine
Issues
Rate
Price
Full Page Fargo Monthly
12
$875
$10,500
Full Page Stride
12
$875
$10,500
Term................................................. 12 Months Total Covers................................................. 40 (different Issues) Print Copies................................................. 600,000 Online Readers................................................. 1,495,000 www.issuu.com/fmspotlight Readers/Mag................................................. 3 (average) Distribution.................................................3,100 Locations/mo
Discount
-$1050
Total Readers................................................. 4,650,000
Average Monthly Payment
$1,662
ACTIVE READERS >>
Rate
1/2 Page Design & Living
e
$2,017
Issues
1/2 Page Bison Illustrated
ag ck c a P
ck a b ge
Magazine
1/2 Page Stride
MAXIMUM EXPOSURE
Pa
Discount
-$1,807
Average Monthly Payment
$1,952
packages
MALE READERS >>
Magazine
Pack ag B Gu es A & ar first 2 antee 0 Maga % of zine
Pa
ck a d ge
Magazine
Issues
Rate
Price
1/4 Page Fargo Monthly
12
$395
$4,740
12
$395
$4,740
9
$340
$3,060
7
$295
$2,065
1/4 Page Stride
1/8 Page Bison Illustrated
1/8 Page Design & Living Discount
-$1,022
Average Monthly Payment
$1131
>>
FARGO-MOORHEAD
H E A L T H
&
L I F E S T Y L E
M A G A Z I N E
spotlightmediakit.com Spotlight Media Inc. 502 1st Ave N, First Floor Fargo, ND 58102 701.478.7768 info@fmspotlight.com
FARGO Monthly