Sam
Austin Cuka
AustinCuka@SpotlightMediaFargo.com
Ellen Hannaher-Brenchley ellen@spotlightmediafargo.com
ClientRelations@SpotlightMediaFargo.com
Jessica Ventzke
Jasmine Joy
Roberts John Stuber
IT'S TIME FOR A VACATION
February, I'm going to Arizona and I'm very much looking forward to it.
I know how lucky I am to be able to take a vacation. The ability to step away from work, recharge in a different environment, and return refreshed is a privilege not everyone has. Many people juggle demanding jobs, financial constraints, or family responsibilities that make travel difficult—especially during the long, cold winters of North Dakota.
That said, rest and renewal is something everyone deserves, whether it’s a week at the beach or a small, intentional reset close to home. So, I urge you to find ways to unplug, even briefly, to refresh your mind—yes, work can wait.
If a vacation isn’t in the cards, here are some simple ways to reset during these long winter months:
Get Outside – It’s tempting to hibernate, but even a short walk in fresh air can work wonders.
Create a No-Work Zone – Designate a weekend or even an evening where work is off-limits.
Try a Mini Digital Detox – Set aside a few hours (or a whole day) where you step away from screens and focus on being present.
Find Small Luxuries – A trip to the gym, a favorite podcast, or time enjoying coffee can be powerful mood boosters when we consciously savor them.
Shift Your Environment – Even if you can’t travel far, a day trip to a nearby town, a visit to a museum, or a night at a local hotel can bring a change of scenery that helps reset your mind.
Vacations are valuable, but so is recognizing when and how to step back in ways that fit our reality.
Bis-Man INC! Editor
By Kent Kolstad, Livewire
DON'T JUST "WING IT"
Why Livewire is Your Event Production Partner
event producers, we pour our hearts and souls into crafting unforgettable experiences for our clients’ audiences. But even the most meticulously planned event can fall flat if an unexpected variable comes into play. That's where Livewire comes in: a team of proactive event professionals to protect your event success!
While it might be tempting to rely on your in-house IT person or a venue’s in-house AV technology to produce your event, this approach often backfires. Event production is a specialized field with many moving targets, requiring flexibility and adaptability at a moment’s notice. It demands a deep understanding of audio-visual systems, stage management, lighting design, and the intricate dance of coordinating all the elements for a seamless experience.
Livewire isn't just a team of techsavvy individuals; we're event
professionals with a passion for bringing your vision to life. We've honed our skills across a diverse range of events—from intimate corporate gatherings to large-scale conferences and dazzling galas. We understand the nuances of event production and the potential pitfalls that can derail even the best-laid plans.
Remember that time your event’s keynote presenter couldn’t catch their flight in time, so they asked if they could present to your in-house and online audience via Microsoft Teams? (You’d be surprised how often we see this happen!) Livewire comes prepared to bring in any remote presenters in a polished, newscast-style format that will seamlessly integrate into the flow of your event without distracting from the mission and message your audience needs to hear.
…that’s just one example! That's the Livewire difference: proactive, not reactive. Events with integrity.
Kolstad is the president at Livewire, a leading event production company specializing in audio, video, lighting, staging, scenery, and virtual event services, located in Fargo, and producing events nationwide.
BY TRUSTING LIVEWIRE WITH YOUR EVENT PRODUCTION, YOU GAIN:
Unwavering Focus: You can dedicate your energy to your core responsibilities—your audience, your presenters, and the whole of your event, knowing that the technical side is in expert hands.
Elevated Experiences: We leverage our expertise and cutting-edge technology to enhance your event, creating a truly immersive and captivating atmosphere in any type of venue.
Peace of Mind: With Livewire as your partner, you can relax and enjoy the event, confident that every detail is meticulously managed.
Ready to transform your events from fine to extraordinary? Contact Livewire today.
Let's create something amazing together.
Kent
Josiah Kopp / Josiah Kopp
Next-Level Security, Next-Level Service
NewVision Security is changing the game for Bismarck residential and commercial security systems
or over 25 years, NewVision Security in Bismarck, has been a leading name in the region’s security industry. Under the guidance of President Cameron Fleck, NewVision has established itself as the largest privately held security firm in the state. We sat down with Fleck and the NewVision team to learn more about the powerful security innovations they bring to businesses across North Dakota.
NewVision operates with a skilled workforce of technicians serving
Bismarck-Mandan, the broader North Dakota area, and parts of South Dakota, along with a dedicated team providing essential support. Their focus encompasses four main areas:
1. Cameras
2. Key Card Access
3. Burglar Alarm Systems
4. Fire Alarm Systems
“Our expertise spans from protecting a small backyard shed to securing a 10,000-square-foot facility,” Fleck said. “We ensure that the right technology is in place to safeguard
against both security and fire-related threats.”
NewVision Security manages every step of the process, from installation and ongoing service to monitoring signals and alerts to ensure comprehensive protection for clients. With decades of experience and a focus on staying ahead of technological advancements, NewVision Security remains a trusted partner for businesses and homeowners.
Meet the Team!
Cameron Fleck
Flasher, ND, native Cameron Fleck is the president and CEO of NewVision Security, leading the company’s strategic growth. His career in security began at 15, and he holds an AAS degree in Electronics/ Telecommunications. Cameron has overseen the acquisition of multiple companies, helping establish NewVision as a regional leader. He serves on the advisory board for the Electronic Security Association and is active in community development. Outside of work, he enjoys hunting, fishing, and family time with his wife and two children.
Gabe Goetz
Gabe Goetz, the operations manager at NewVision Security, brings a wealth of technical expertise to his role, backed by a foundation in electronics and telecommunications from Bismarck State College. With a passion for efficiency, process optimization, and new technology, Gabe is dedicated to ensuring smooth operations and enhancing productivity across all facets of the organization. Gabe has honed his skills within the low voltage and life safety industry, specifically in fire alarm, access control, intrusion alarm, and camera systems. In his current role, he oversees the installation and service department, striving to uphold the highest standards of operational excellence daily. Outside of work, Gabe enjoys spending time with his family. He has an amazing wife and two young children who keep him busy. Gabe also enjoys hunting, fishing, and boating.
The
Jake Erickson
Jake Erickson is a seasoned financial leader with a proven track record in the banking industry, including developing multiple equipment leasing divisions for banks. Now serving as the director of finance and administration at NewVision Security LLC, Jake is excited to bring his expertise to the security and fire alarm solutions industry. Tasked with building out the company’s finance department, he is committed to driving innovation and efficiency while upholding NewVision’s values of exceptional customer service, product quality, and community focus.
Outside of work, Jake cherishes time with his wife and three children. An avid hockey enthusiast and lover of the outdoors, he balances his professional drive with a passion for adventure and exploration.
Locally Owned, Nationally Competitive
As the largest privately held security company in North Dakota, NewVision stands apart in an industry increasingly dominated by corporate acquisitions. “In our industry, it’s common to see smaller companies bought out by Fortune 500 or publicly traded corporations,” Fleck said. “When that happens, service often gets scaled back, and the focus shifts to cost-cutting measures—we’ve taken a different approach.”
NewVision competes directly with national firms, offering the same high-quality brands and technologies used by enterprise-level providers like Johnson Controls. However, its real advantage lies in its workforce. “Many of our technicians grew up in the Fargo community, so when they come to your facility or home, you’re working with people who understand the area and its unique needs," Fleck said.
This localized expertise has enabled NewVision to take on high-profile projects, including securing the state capitol and other prominent facilities. Despite its ability to scale, the company retains its identity as a local business, delivering personalized service that larger companies
often overlook. “We’re proud to put the NewVision name on every project,” Fleck said. “It shows that you don’t need to be a national company to deliver enterprise-level solutions.”
Customer Service You Can Expect with NewVision Security
At NewVision Security, customer service starts the moment you choose them. From installation to training, their team ensures clients know how to use their systems and receive prompt, reliable support whenever they need it. Unlike larger corporations where service can feel impersonal, NewVision customers speak directly with a person—not a computer—when they call.
With a team rooted in North Dakota communities, NewVision embodies a strong work ethic and neighborly approach. Many customers even have direct access to team members via personal phones. This local-first mentality, combined with dependable service, has earned NewVision a reputation as a company you can count on.
Two Costly Misconceptions About Security Systems
“I’ve never had any security issues before, so I don’t see the value of investing in a security system.”
Security isn’t something to think about only after an incident—it’s about being proactive. Waiting until after a breakin often leads to regret. “No one is waiting for their home or business to be broken into,” Fleck said. “But we’ve seen it firsthand—business owners arriving the next day to find damage or theft. With the right system, you’ll know within seconds if someone enters your building.” NewVision’s systems make it easy to stay connected, even when you’re away, with features like live video feeds and alerts for changes in temperature or other environmental concerns.
“Security systems are too expensive and not worth the investment.”
It’s easy to assume security is out of reach, but even a basic burglar system is very cost-effective and provides invaluable peace of mind. “If you’re concerned about costs, even basic systems starting at $650 will provide significant peace of mind and protection tailored to your needs. Security is something you want in place before something happens—not the day after," Fleck said. NewVision offers scalable solutions for every budget, from basic packages to more advanced setups. In addition to security, systems can monitor temperature, fire, and other environmental factors. For North Dakotans, this feature is especially crucial, as heating issues during winter can cause extensive damage if left unchecked.
Staying Ahead with Cutting-Edge Security Solutions
NewVision prides itself on always being at the cutting edge of the latest advancements, ensuring clients have the best product and technology offerings. As a member of the Electronic Security Association advisory board, Fleck and the NewVision team is keeping the company closely connected to industry trends and emerging technologies.
“We’re always vetting and looking at new technology—tools that make managing doors, cameras, or systems more efficient,” he said. “For example, quickly accessing footage from several cameras or simplifying campus-wide access control is something we prioritize.”
What sets NewVision apart is its willingness to adopt and integrate new solutions. Unlike many
companies in the security industry, which often stick to traditional methods and products, NewVision embraces innovation.
“Many companies in our industry have been around for decades and are hesitant to step outside their comfort zones,” Fleck said.
“We’re not afraid to try new things, whether it’s cutting-edge surveillance systems or advanced security trailers.”
With a focused portfolio of security and fire alarm systems, NewVision offers tailored solutions that meet the specific needs of homes and businesses, further solidifying its reputation as a forward-thinking leader in the industry..
3 AI technologies NewVision offers you didn't know about
Gunshot Detection
NewVision's security systems can detect gunshots and aggressive behavior, alerting you of any dangerous activity in real time.
Face Recognition
Much like Face ID on your iPhone, NewVision's security systems can detect and recognize faces, knowing the difference between a family or team member and a stranger.
Object Search
AI is becoming a powerful tool in security systems. Users can now select specific parts of their screen, and AI will know if anything within that selection moves, appears, or disappears. You can even search for specific things like, "Find everyone wearing a blue shirt two days ago," and it will create marks in the surveillance timeline that match your search prompt.
Total Control from Your Fingertips
Advancements in technology have made home and business security more accessible and interactive than ever before. NewVision Security offers systems that integrate seamlessly with your smartphone, allowing you to manage security remotely. Users can arm and disarm their system, monitor activity, and even track environmental factors—all without being on-site.
Modern systems go far beyond traditional alarms. Features include connected cameras, thermostats, doorbells, and environmental sensors that notify users about issues like freezing temperatures, water leaks, or unusual activity. “Twenty years ago, a security system was just the push of a button and you walked out the door,” Fleck said. “Now, it’s your whole environment. For me, it’s hard to imagine life without these interactive features, like a video doorbell.”
BY BRADY DRAKE
Young Entrepreneurs SPOTLIGHT ON
Entrepreneurs
Young entrepreneurs are changing the world with big ideas, keeping our economies strong, and keeping our quality of life. In this publication, we celebrate those risk-takers and dreamers who are building businesses and making an impact.
By the Numbers
The Global Entrepreneurship Monitor (GEM) 2023–2024 United States Report found that young entrepreneurs (18-24 years old) showed the highest rates of entrepreneurial activity and entrepreneurial intentions. Nearly one-fourth of those surveyed (24%) are currently entrepreneurs, and 21% are intending to start a business in the next three years.
YOUNG ENTREPRENEURS
Ben Weisbeck
OWNER, BWEIS MEDIA
Provided by Ben Weisbeck
About Ben Weisbeck
Ben Weisbeck was born and raised in Bismarck. Growing up, sports played a huge role in his life, taking up 90% of his time as he was determined to play college basketball. Eventually, he achieved this goal, playing at Augustana University and later at the University of Jamestown. Growing up with two brothers, who were seven and five years older than him, meant that he was always in a competitive environment, striving to keep up with them.
Q: When did you realize you wanted to start your own business?
A: I’ve always wanted to start my own business but didn’t know what form it would take. The idea of a video production company came during my final year at the University of Jamestown. My path shifted unexpectedly when I lost my final year of basketball eligibility after playing in an exhibition game during my final year at Augustana. I was given the chance to coach and create social media content/videos for a scholarship at UJ, which opened my eyes to new possibilities and gave me the push I needed to pursue entrepreneurship.
Q: Is there a specific mentor or role model who influenced your entrepreneurial journey?
A: Gary Vaynerchuk's perspectives on hustle and long-term vision resonated with me, and Parker
"My parents were incredibly supportive, fostering an entrepreneurial spirit in all of us— today, all three of us are business owners," Ben said.
In 4th grade, Ben was inspired by his older brother, who started making videos with his friends for school projects. This inspired him to start his own YouTube channel, making videos with a camcorder and editing them in Adobe Premiere.
"These projects kept us out of trouble and sparked my love for video production," Ben said. "In high school, I made videos for class projects, and in college, I created fun GoPro travel videos. However, it never occurred to me that filmmaking or video production could be a career until later in life."
Walbeck’s approach to filmmaking inspired my creative and business strategies.
Q: How did you come up with the idea for your business?
A: It all started with an opportunity to create social media content as an assistant coach at the University of Jamestown. What began as a side project quickly turned into a passion and, eventually, a viable business.
Q: What steps did you take to turn your idea into reality?
A: Starting my LLC and I took on any work I could find while juggling a fulltime marketing job. For three years, I worked 8-5 during the day and dedicated my evenings from 6-10 to building my business. This relentless effort eventually paid off, and in 2021, I was able to transition to running my business full-time.
Q: What was the biggest challenge you faced when starting out, and how did you overcome it?
A: Gaining valuable experience. There are so many lessons that can’t be taught—only learned through experience. I made mistakes early on that taught me invaluable lessons I couldn’t have learned otherwise.
Q: Did you have a clear business plan from the beginning or did your plan evolve over time?
A: It has evolved over time and continues to evolve. As my experience grows and the industry changes, so does my approach.
Q: What was the most surprising thing you learned when starting your business?
A: How much time you actually spend working on the business
YOUNG ENTREPRENEURS
versus in it. I assumed most of my time would be spent creating videos, but I’ve learned that running a business involves so much more—sales, client relationships, accounting, and planning.
Q: What strategies or decisions contributed the most to your business's growth?
A: Getting a mentor and building a strong team. Having guidance and surrounding myself with talented, driven people has been crucial to the growth of my business.
Q: What has been the biggest failure or setback you faced as an entrepreneur and how did you learn from it?
A: Early on, I took on projects that weren’t aligned with my vision or skill set because I wanted to build a portfolio. While it helped me gain experience, I learned the importance of defining my niche and saying no to work that doesn’t align with my goals or values.
Q: What's your leadership philosophy?
A: I believe in leading by example. I work hard, treat people with respect, and stay honest and transparent. When everyone feels valued and knows we’re in it together, it’s easier to collaborate and keep moving toward the same goals.
Q: How do you build and maintain a strong company culture?
A: For me, it’s all about treating people the way you want to be treated. I focus on being real, open, and fair while always looking for win-win solutions. When your team sees you putting in the effort and working alongside them, it builds trust and keeps the culture strong.
Q: What's the best piece of business advice you ever received?
A: Be dollar smart, penny foolish: Make investments in your team, equipment, and systems that will make your business more efficient and effective in the long term. The ROI on those investments often outweighs the initial cost.
Q: Are there any resources you would recommend to other entrepreneurs out there?
2: Adobe Creative Suitefor content
3: QuickBooks -
1: "Start with Why" by Simon Sinek
2: "The War of Art" by Steven Pressfield
3: "Crushing It!" by Gary Vaynerchuk
YOUNG ENTREPRENEURS
KILDE CONSTRUCTION
Provided by Parker Kilde
About Parker Kilde
Born and raised in Bismarck, Parker Kilde grew up in a family that valued hard work and dedication. His father served in the military before transitioning to a career with the Bismarck Police Department, while his mother worked as a paralegal. He has two siblings: his brother Logan, a salesman for Kilde Construction, and his sister Madison, a nurse.
Parker credits his parents with teaching him the importance of working hard early in life to build a strong foundation for future success. Throughout high school, he consistently held jobs, and during his senior year, he launched his own concrete curbing company while also graduating early. By the age of 20, Parker had already been involved in starting and running three different businesses. Today, he actively owns and operates three businesses.
Parker Kilde
Q: When did you realize you wanted to start your own business?
A: I held small jobs throughout high school and quickly realized I had the skills and knowledge to run a business myself. I have always liked the idea of being my own boss. I have always been very independent and driven and knew it was something I could accomplish—so I did.
Q: How did you come up with the idea for your business?
A: This question is one of the best stories of Kilde Construction. I was laid off due to the pandemic. One of my best friends was working in the construction field and somehow convinced me that Bismarck needed gutter installers badly enough, that I purchased a gutter machine. I taught myself to run the machine, researched and found the best materials, and learned how to install gutters and downspouts for residential homes. From there, I quickly realized I had a knack for this kind of thing and later branched into installed siding and roofs. And it just stuck. I started with just a gutter machine and turned Kilde Construction into a full-fledged exterior construction company.
Q: What steps did you take to turn your idea into reality?
A: All of my free time, when I wasn't working, was spent learning
my trade and how to scale the business successfully. I took online courses and pieces of training and surrounded myself with like-minded individuals that I could call on with questions and could count on to give me advice and point me in the right direction.
Q: What was the biggest challenge you faced when starting out, and how did you overcome it?
A: I was a one-man show in the beginning. I was running estimates, doing the work, and doing all the bookkeeping for myself. It didn't take long to realize that this wasn't the most efficient way to run things and I struggled to find a balance and a good team to help me. I entrusted the help of my two buddies to help install gutters and was able to balance my time better between on-site and office work. About a year later, my now wife, took over the bookkeeping and my brother took over the sales and estimating sector—leaving me with the ability to scale the business on a more consistent basis. It takes time and patience to find the right people to help build a business—but it always pays off in the end.
Q: Did you have a clear business plan from the beginning or did your plan evolve over time?
A: My plan has evolved over time. When I first got into it, there was a huge opportunity for installing
gutters and I had thought having multiple gutter crews was going to be the next step in expanding the business. I quickly realized that there were far more opportunities in construction than just gutters. So, I changed gears and decided I wanted to be a more well-rounded company—offering high-quality, full exterior remodels. To do so, I knew I needed to add siding and roofing to my portfolio. In my off time, I immersed myself in learning everything I could about different types of roofs and siding, how to install them, and the best material to use. I also became very familiar with the building and function of a home. Everything from how it's framed, proper ventilation, and better and more efficient ways to correct any issues that a homeowner has or could have in the future. To be a good contractor, I knew it was my duty to know more than just my trade—I needed to be well-versed in everything that was intertwined with the trade as well.
Q: What was the most surprising thing you learned when starting your business?
A: While owning the business means being my own boss, I am no longer making decisions for myself. Every decision, risk, or move I make affects my family, my employees, and their families. As Kilde Construction grew, I was surprised to find out how much I had to restructure my decisionmaking mindset.
YOUNG ENTREPRENEURS
Q: What strategies or decisions contributed the most to your business's growth?
A: Reinvesting back into the business. The money that was made was continually put back into business to keep costs and overhead low. This made the slower days much more manageable. I always keep a clear vision of the direction of the business is going so I can provide the training, equipment, and tools needed to get us there in the most efficient way.
Q: What has been the biggest failure or setback you faced as an entrepreneur and how did you learn from it?
A: Poor money management. Properly managing money for a business is something that needs a lot more forethought than one might think. Our industry is everchanging and it can sometimes be difficult to predict where the money will need to go or where it's going to come from. After some trial and error, I realized that budgets, expense reports, accountants, and financial planning are some of the most
important parts of a business that are not always easily understood or able to be predicted. I learned a lot by trial and error and I would be lying if I said it didn't cost me. But putting together a clear plan and budget and entrusting the right people to help make sure it's being followed, is just as important as providing the product or service to a customer.
Q: How do you build and maintain a strong company culture?
A: A goal of mine from the very beginning was to have the best company culture possible. I have always felt it was important that I am able to provide training to equip my employees with the knowledge and skills they need to do their jobs correctly as well as a company health insurance plan. I always aim to make sure my employees are taken care of. We do all that we can to make sure each person feels they are a valuable part of this company. And it's because of this that we are such a close-knit team. I wanted to create a culture where everyone looked forward to coming to work—even on the days when things were hard at home or the work might not be so fun.
Q: What's the best piece of business advice you ever received?
A: Don't talk, listen.
Q: Are there any resources you would recommend to other entrepreneurs out there?
A: "The Motive" by Patrick Lencioni is a book that dives into what makes a good leader and how to help everyone under you be as successful as possible.
YOUNG ENTREPRENEURS
OWNER, ORGANIZE WITH LEXI
Provided by Lexi Nichols
About Lexi Nichols
Lexi Nichols was born and raised in Bismarck as the oldest in a four girl family.
"We are a very close group," Nichols said. "My parents and sisters have always been my No. 1 fans and have always been supportive of my dreams and aspirations."
Lexi Nichols
29 AGE
Q: When did you realize you wanted to start your own business?
A: I graduated from The University of Mary as an Occupational Therapist in 2018. I worked in early Intervention as an OT and loved working with families and children in their homes. Our early intervention team evaluated kiddos ages 0-3 and helped families create and reach milestone and childhood development goals that mattered to them.
One day while at home, I was going through and decluttering some of my kitchen cabinets. It suddenly occurred to me that what I was doing was organizing. Not only was this something I enjoyed and was skilled at, but it was an opportunity for a business that would be helpful and transformative for clients. Little did I know it would quite literally be lifechanging for them!
That day, November 16, 2019, I created a website and started my business. I had no idea the joy, challenges, excitement, trials, friendships, experiences, ups/downs, that come with owning a business! And I would not change it for a second.
Q: Is there a specific mentor or role model who influenced your entrepreneurial journey?
A: I was never someone who envisioned myself as a business
owner. From the moment I started my business, however, my dad has been a huge influence and source of inspiration and confidence. As a (multiple) business owner himself, he was a great resource for me at the very beginning stages and has continued to support me with ideas to grow and strengthen my organizing business.
Q: How did you come up with the idea for your business?
A: I have always been an organized person. I was the friend who sat on the floor folding and hanging up clothes in my best friend's bedroom and the student whose desk and locker were always tidy. I did not know that these tendencies/skills would lead to owning an organizing business.
Q: What steps did you take to turn your idea into reality?
A: I started without really knowing what I was getting myself into. Starting an organizing business requires very little overhead as it is on-site and service-based. I created a website and social media pages and reached out to family and friends on those platforms. I invested in education and community specifically for professional organizers very early on and remain a member of that online group to this day. This was one of the best decisions I have made in my business. In addition, I hired someone to set up my website and
workflows and systems that connect all inquiries, leads, follow-ups, etc. This has been another investment that has hugely paid off for me.
Q: What was the biggest challenge you faced when starting out, and how did you overcome it?
A: One of the biggest learning curves for me was figuring out how to accurately quote projects. This is something I can now do quite easily after a short consultation, but there were a lot of jobs that felt incomplete and rushed to me. I believe if you speak with any of my first few clients, they would be incredibly gracious and tell you otherwise. I owe so much to those first, lovely clients! How did I overcome this? With experience, and with experience came confidence in my business, our skills, our results, and what we could offer and how much time it would take. When organizing is done right, it takes time and a thoughtful party who is willing to go through it all—all of it—and take the time and care to create systems that make sense and stick.
Q: Did you have a clear business plan from the beginning or did your plan evolve over time?
A: I knew I wanted to organize for busy moms and families. I love making things feel functional and easy. When you are a busy mom, "easy" and "functional" are key. I realized that my ideal clients know
YOUNG ENTREPRENEURS
that time is money. And they didn't have the time or desire to spend their precious free time organizing. But they knew the value that our services would bring to their lives. I became their solution. Long story short I knew my skills, what I could offer, and my business plan followed suit.
Q: What was the most surprising thing you learned when starting your business?
A: People are not buying a service or a product—they want to work with someone/teams they can trust and who will show up for them.
Q: What strategies or decisions contributed the most to your business's growth?
A: Investing in people who can do things better than I can. I am very good at connecting with others and organizing, but I am horrible at so many other things that are required of a business owner. Paying people who know what they are doing has been the only way I had enough time to do what I was good at in order to grow my business.
Q: What has been the biggest failure or setback you faced as an entrepreneur and how did you learn from it?
A: Second guessing myself ever and holding onto criticism and critique too tightly. I've gotten a lot better at this in the past six years.
Q: What's your leadership philosophy?
A: No matter what you do, care the most! Be a servant leader. Communicate well. Be honest. Take care of others.
Q: How do you build and maintain a strong company culture?
A: Me and my team genuinely care about our clients. We get incredibly close to them. We are in their homes and in their messes. We are doing something wrong if we don't know them very well by the end of our time together. With that being said, it comes with the territory— that we must be incredibly caring and non-judgmental. This is very much our baseline "culture" at Organize with Lexi: Care the Most and Be Kind.
Q: What's the best piece of business advice you ever received?
A: "You are not in control." This is an incredibly freeing belief. My faith in God is something that I hold dearly and is an integral part of my life and, therefore my business. Living my life and running my business with the understanding that everything I have been given is a gift—and ultimately out of my control—puts everything into perspective at the end of the day regarding what truly matters.
Q: Are there any resources you would recommend to other entrepreneurs out there?
A: If I'm not listening to True Crime I'm listening to one of the following podcasts:
1: "The Productivity Show"
2: "Not Nice Clever."
3: "The Lazy Genius Podcast"
4: "The Mel Robbins Podcast"
I use the Notes app on my phone religiously. I have a daily, running note that essentially creates a place for to-do lists, and random ideas/thoughts, and then I organize that into categories each day or so.
The CRM I use is Dubsado. I run all of my inquiries, invoices, and workflows through this system and it is so helpful for organizing leads, and clients, following up with past clients, etc.
YOUNG ENTREPRENEURS
OWNER, OUT OF TOWN
Brooke Leno
About Brooke Leno
Brooke Leno grew up in Dickinson with a family of entrepreneurs. So, not surprisingly, she started her own business right out of college in 2011 at the age of 22.
"I’m fortunate that my parents have always encouraged and supported my dreams and ideas," Leno said. "They were and are two of my biggest supporters."
35 AGE
Josiah Kopp
Q: When did you realize you wanted to start your own business?
A: I knew from a young age that I wanted to build a business of my own, but in high school, was when I decided that someday I’d like to have my own clothing store. I was always interested in fashion and loved the idea of making fashion accessible in the small town I grew up in.
Q: Is there a specific mentor or role model who influenced your entrepreneurial journey?
A: My parents definitely encouraged my entrepreneurial journey, but I also worked at a store called EVEREVE in college in Edina, MN. When I worked there, the corporate office was in the basement of the store so I got to know a lot of the corporate team and the owners. Megan and Mike Tamte (co-founders and co-CEOs) have always been two people I’ve looked up to. They supported and encouraged me from afar and have always been there if I needed advice. It’s so important to keep those relationships and lean on people who have more knowledge than you do. That’s been a pivotal part of our growth at Out of Town.
Q: How did you come up with the idea for your business?
A: Growing up, my mom and I always used to take trips “out of town” to shop because there wasn’t really any
options in our small town. I had a dream of bringing those brands and items that used to require trips “out of town” back to our town. Now, at Out of Town, we carry brands and products that are unique to our area and help save you the trip.
Q: What steps did you take to turn your idea into reality?
A: I went to school in Minneapolis for retail and also interned in NYC, so my background helped me get started. In the beginning, it was a lot of research and reaching out to brands convincing them to take a chance on me until they did!
Q: What was the biggest challenge you faced when starting out, and how did you overcome it?
A: I think one of the hardest things was that what I learned in school was quite a bit short of what I needed to know in the real world. I had to learn a lot as we went. Also, learning how to lead a team as a young entrepreneur was something that took time and experience. To overcome those things it took failing a few times and learning from my mistakes. I don’t know if you can ever really avoid “learning the hard way” on a few things!
Q: Did you have a clear business plan from the beginning or did your plan evolve over time?
A: I had a plan in my head for a long time, but not a formal business plan. My ideas have evolved over time and changed along the way.
Q: What was the most surprising thing you learned when starting your business?
A: Something that was surprising to me was when we started our online store I expected customers from all over the country to just magically show up. It was much different than I expected and, honestly, a lot harder to reach people than in person.
Q: What strategies or decisions contributed the most to your business's growth?
A: I have always followed the rule of “hire for where you want to be, and not where you are." Adding an amazing team has made such a huge impact on our growth. You have to find the right people and put them in the right positions.
Q: What has been the biggest failure or setback you faced as an entrepreneur and how did you learn from it?
A: One of the biggest failures in the beginning was not protecting our brands with zip code protection. As I’ve gotten more knowledgeable I now have conversations with our reps before we bring brands into our store. It’s important to me to stick to
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carrying products and brands you cannot find everywhere, which means we need to partner with brands that feel the same way.
Q: What's your leadership philosophy?
A: I have done every job at Out of Town at some point, so I think it’s helpful that I can relate to my team. I make sure to remember that they’re all human beings with families and need support, too. I love to keep it real with them and treat everyone with respect and understanding while still sticking to our core values.
Q: How do you build and maintain a strong company culture?
A: We created core values a few years ago together as a team and it’s been so fun to refer back to those as we grow. We hire based on those values and it’s been a huge win for us.
Q: Are there any resources you would recommend to other entrepreneurs out there?
A: I love Google Calendar of course to keep me organized, but we also use Asana to keep us on task as a team.
provided by Brooke Leno
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provided by Tanner Ouellette
About Tanner Ouellette
"I’m incredibly grateful for my upbringing in a small town in North Dakota, where my parents, family, and friends built a tight-knit community that played a huge role in shaping who I am today," Tanner Ouellette said.
Growing up surrounded by sports and outdoor activities, Tanner learned invaluable lessons in leadership, teamwork, accountability, and communication.
"Lessons that continue to guide me in everything I do," Tanner said.
After graduating high school from Dickinson High, Tanner pursued his studies at the University of North Dakota, focusing on the medical field.
"There, I not only gained a deeper understanding of my passion but also forged lifelong friendships," Tanner said. "The two most impactful lessons from my college years were the power of networking and the importance of time management—skills that have been essential in both my personal and professional journey."
Tanner Ouellette
OWNER & CEO, AQUATRACTION OF NORTH DAKOTA 26 AGE
Q: When did you realize you wanted to start your own business?
A: I was fortunate to watch both my mom and dad build their businesses throughout my life. From a young age, I helped them with their work and admired their dedication. They taught me that with hard work, anyone can start a successful business. As I got older, I realized how much I took for granted their involvement in my education and sports. They never missed a game and always spent extra time helping me grow. It was during high school that I decided I wanted to run my own business one day, so I could have the same flexibility to be there for my kids, just like they were for me.
Q: Is there a specific mentor or role model who influenced your entrepreneurial journey?
A: This is a tough question for me, as I’ve been incredibly fortunate to have many mentors who have guided me along the way. Above all, my parents have always been my greatest role models and mentors. They taught me the importance of perseverance and never giving up, no matter the challenges. As the business grew, my two brothers-in-law—because of their expertise in law and finance— became vital sources of support. I could always count on the brotherly
advice. There are also a few others who have had a profound impact on my journey. They know who they are, and are very close to me to this day. While they would never want the recognition, the lessons they’ve taught me about life and business have been invaluable and continue to shape who I am today.
Q: How did you come up with the idea for your business?
A: In 2018, Kade Lynch, my coowner, and I began fishing walleye tournaments. We’d spend eight months in college and fish for four months during the summer— essentially making it our summer job. Fishing was our passion; it was all we did, and we loved every moment of it. Early on, we found some success and began networking within the Midwest fishing community. We had the privilege of meeting many amazing people, but one individual, in particular, would have the most profound impact on our future. A professional walleye angler soon became one of our closest friends. One day while ice fishing, he mentioned the idea of introducing an Aquatraction Dealership or foam flooring to the Midwest market and connected us with the right people to make it happen. At the time, Kade and I didn’t realize it, but that conversation was the push we needed to start our business journey.
Q: What steps did you take to turn your idea into reality?
A: Once the idea for the business took hold, we couldn’t let it go. There were several hurdles to overcome in turning it into a reality. The list of challenges was long, as it is with most startups, but here are the biggest obstacles we faced: we were both full-time college students, we had no money to fund the startup, and we knew nothing about running a business. We started the business September 2020. As the days went on, we took it step by step. The first step was to find out legally what needs to be done to start an LLC. Then came all of the financial setup, funding, bank accounts, credit cards etc.
Q: What was the biggest challenge you faced when starting out, and how did you overcome it?
A: The biggest challenge when we started the business was time. We were both full-time college students, and I was four hours away from the business location, which made things even more difficult. We decided to divide the responsibilities and delegate tasks to each of us. We also established a rule: if we made a mistake, we couldn’t get frustrated. Instead, we had to identify the cause and fix it. We learned through trial
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and error. Over time, we became more efficient and started seeing progress. The simple answer? Sleep very little and spend every spare moment focused on growing the business.
Q: Did you have a clear business plan from the beginning or did your plan evolve?
A: I’d be lying if I said Kade and I had a solid plan from the start. Initially, our goal was simply to make extra money to support our fishing habits. We were young, energetic, and not focused on the long-term. Over time, we realized there was an opportunity to scale the business and make it a sustainable source of income. The first year and a half was a tough learning experience, but by year two, we saw the light at the end of the tunnel and went full-time. After almost five years, we are still closely analyzing the boating industry, and we believe our niche market is just beginning. There’s still a lot of work ahead!
Q: What was the most surprising thing you learned when starting your business?
A: The most surprising thing to me, and, in my opinion, the most important thing when it comes to the rollercoaster of running a business is the support from your significant other. I know that might
not be the most conventional answer to this question, but let me explain. The support and blessing of my girlfriend, has hands down been the number one driving force of my success. When the person you love the most, supports you fully to keep following your dreams, big things can happen.
Q: What strategies or decisions contributed the most to your business's growth?
A: One thing we often reflect on is our ability to seize opportunities. There’s a phrase my baseball coach used to say: "Luck is what happens when preparation meets opportunity." For us, this meant always being ready to take advantage of whatever came our way, big or small. As we navigated the business, we seized every opportunity and gave 110% to ensure we capitalized on each chance for success.
Q: What has been the biggest failure or setback you faced as an entrepreneur and how did you learn from it?
A: My biggest challenge has been myself. In business, there are countless factors beyond our control, and accepting that has been a difficult lesson for me. Early on, I found myself working around the clock, neglecting hobbies, and sacrificing time
with family and friends in pursuit of perfection. Over time, I realized that perfection is an unattainable goal, and embracing imperfection is essential. The key to overcoming this has been learning to appreciate the value of progress over perfection and, just as importantly, establishing boundaries between my work and personal life.
Q: What's your leadership philosophy?
A: In college, we studied certain leadership philosophies. On paper, Laissez-faire style leadership, I would say resembles the way I personally see my style. The key to that is trusting and empowering your team members, which allows them to proceed in their own unique fashion.
Q: How do you build and maintain a strong company culture?
A: Building a strong company culture starts with hiring people who share your values. Once you have the right team, invest in their growth through training, mentorship, and clear career paths. Always make time to do things as a team, as this strengthens relationships and reinforces your culture. It keeps employees engaged and drives long-term success.
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Q: What's the best piece of business advice you ever received?
A: One piece of advice that stands out to me is, "Life isn’t about what you know, it’s about who you know." While I may interpret it a bit differently than most, to me, it highlights the importance of networking and building meaningful connections. It also serves as a reminder to never burn bridges and always treat others with kindness.
Q: Are there any resources you would recommend to other entrepreneurs out there?
A: Although reading is new to me, I’ve learned that if you want to grow, start reading books. I’ve always been a fan of podcasts,
but I’ve come to value reading. I highly recommend Andy Frisella’s content, particularly the "REAL AF Podcast."
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provided by Megan Vatnsdal
About Megan Vatnsdal
"I had two half brothers who were 10 to 15+ years older than me," Megan said. "I grew up in a competitive and collaborative atmosphere as a figure skater on the Capital Ice Chips, which brought me lifelong friends, and a strong passion for reaching my full potential. My mom passed away when I was 13, so I adapted at an early age to be very independent. I was trusted to do adult things, such as flying across the country alone, and it taught me that I am capable of anything. My dad did a wonderful job raising me but naturally, as a teenage girl, I gravitated to my friends most of the time. I am so fortunate to still call friends from age 4-16 my best friends to this day. I know how rare that is!"
"I was always a high achiever, and would beat myself up if I didn’t get straight A’s," Megan said. "Honestly, I was a total nerd who loved school and having projects to give me a sense of purpose. That certainly translates today as a self-proclaimed Enneagram type 3!"
Megan Vatnsdal
Q: When did you realize you wanted to start your own business?
A: Even in high school, I knew I wanted to create a life by design and build a career I loved. I pursued business management in college, but throughout my four years at NDSU, I wasn’t sure which type of business to focus on. I’m thrilled to see that entrepreneurship classes are now being offered in colleges—and I hope they’ll be available in high schools soon! Looking back, I’m not sure I would have realized this was a feasible career path without being exposed to it as a child.
Q: Is there a specific mentor or role model who influenced your entrepreneurial journey?
A: My dad owns several businesses, and his incredible work ethic was instilled in me from a young age. Not only did he build a thriving career, but he also never missed a single skating competition or important event in my life. Watching him balance it all sparked my desire to pursue a career I’m passionate about, and one that gives me the flexibility to take charge of my own schedule.
Q: How did you come up with the idea for your business?
A: I got engaged in my senior year of college, and quickly became obsessed with the wedding industry—binging wedding podcasts and loving every minute of planning. After we married in 2020, I launched my first business, Behind the
Scenes Events, focusing on wedding planning.
Meanwhile, I was working at my first post-college job at Glasser Images. To be totally honest, all I wanted was to be a full-time entrepreneur, but I knew that wouldn’t be financially feasible unless I took on a high number of weddings each year. As a planner, I didn’t want to overextend myself and risk dropping the ball for any of my clients.
One morning in the summer of 2021, feeling defeated and trying to do yoga sculpt, I had a breakthrough. In that 50-minute workout, I realized my next career move: to start a travel agency—which is now called Onyx & Evergreen Travel. Call it divine intervention, but I knew without a doubt that this was the right path for me. Ten minutes after class, I emailed the travel advisor who had booked our honeymoon, sharing my vision. Within 30 minutes, she replied, ‘You were made for this.’ We jumped on a call, discussed logistics, and just like that, I began my journey. Fast forward three and a half years, she and I now are leading a division with 15 independent travel advisors from across the U.S. at a New Yorkbased travel agency. This network gives us a strong support system, but each of us runs our own business and serves our own clients.
Q: What steps did you take to turn your idea into reality?
A: For both businesses, I began by taking care of the legalities—setting up an LLC, opening a business bank account, getting credit cards,
and creating a pricing structure. After handling the basics, I dove into building my online presence: designing my websites, setting up Google profiles, and creating social media pages to establish my brand identity.
But the most important step? It only took one person to take a chance on me. My very first client for my wedding business has become such a valued part of my journey. In fact, I’m even curating a ‘Surprise Trip’ for her and her mom around the world! The trust she placed in me meant so much, and I’ll be forever grateful for that opportunity.
Q: What was the biggest challenge you faced when starting out, and how did you overcome it?
A: The biggest challenge for my wedding business was time investment, especially since I was still working a full-time job. There were many mornings I was up at 5:30 a.m., building and hustling to get things off the ground, working all day, and occasionally staying up late. Don’t get me wrong—it was fun, but entrepreneurship is definitely not a get-rich-quick path. In my travel business, the biggest challenge was navigating the payment structure for travel advisors. I quickly learned that most of the compensation comes after clients return home, apart from the upfront planning fees. I was also told that it could take up to two years to start seeing steady income. I’m grateful for that blunt reality check, as it helped me prepare mentally and financially.
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I overcame these challenges by focusing on creating a seamless workflow and getting systems in order before things got too busy, while also doing the absolute best job I could for each and every client. I trusted that by consistently providing excellent service—it would eventually lead to a thriving career—one that allows me the flexibility to step away on a Tuesday at 2 p.m. if a friend needs me, if my future kids have a sporting event, or to prioritize travel—duh!
Q: Did you have a clear business plan from the beginning or did your plan evolve over time?
A: My plan evolved over time, and I didn’t start with a formal business plan. Instead, I learned as I went, adapting to what worked best for my businesses. Over time, I developed a more financially savvy approach, which has helped me make more informed decisions, budget effectively for travel, and conferences, forecast client bookings, and plan for the longterm success of both my wedding business and travel agency.
Q: What was the most surprising thing you learned when starting your business?
A: The most surprising thing I learned when starting my business was how lonely it can be without the right community around you. Many people prefer to 100% disconnect from work once they clock out, but I genuinely enjoy discussing industry trends, brainstorming ways to enhance client workflows, and exploring topics that help me improve my
craft. Ensuring you have a good group of friends who truly get you is crucial for staying motivated and inspired, and building a supportive network of like-minded individuals has been key to my growth. Attending networking events and traveling with other advisors has also been a great way to connect with others who share similar passions and challenges.
Q: What strategies or decisions contributed the most to your business's growth?
A: As you can tell from my travel agency origin story, I don’t hesitate when I’m confident in a plan or idea—I jump first and check for a parachute later. I trust my intuition and move forward with a dream and a prayer. Now, for any number crunchers out there, don’t worry— I’ve definitely adopted a more CEO approach five years into business! For anyone considering starting a business, just simply start. Put one foot in front of the other, and soon you'll look back and be shocked at how far you've come.
Q: What has been the biggest failure or setback you faced as an entrepreneur and how did you learn from it?
A: The biggest setback I faced in the wedding business was dealing with highly emotional situations on the wedding day. Weddings are such a personal and significant event, and emotions can run high. Managing those emotions, especially when things don’t go as planned, was a shock early on. Over time, I learned how to stay calm, be a strong source of support, and redirect focus to keep
everything running smoothly. This taught me the value of staying composed under pressure and the importance of setting clear expectations ahead of time.
Q: What's your leadership philosophy?
A: Inspire through example, support through action, and empower through trust.
Q: How do you build and maintain a strong company culture?
A: Building and maintaining a strong company culture is a bit different for me, as I have a fully virtual concierge team for my travel business. Even though we're remote, I make a conscious effort to provide constant reassurance and keep communication fun— after all, who said emails have to be boring? For my associate wedding planners, the culture comes more naturally. We have the chance to have fun together when they shadow my weddings, and that experience helps build a strong and positive team dynamic.
Q: What's the best piece of business advice you ever received?
A: Work on your business, not just in your business. Take time to strategize, plan, and innovate rather than getting stuck in dayto-day operations and god forbid— emails! This is key to long-term growth.
And don’t forget, how you spend your days is how you spend your life. Make sure they’re joyful!
A: I mainly listen to travel podcasts, including "Masters in Travel" and "Trade Secrets"—both of which I was recently featured on. Another great resource I recommend is "The Big Wedding Planning Podcast"— highly recommend it for any brides out there.
I love Trello to manage client workflows, couldn’t live without Honeybook to manage wedding clients or Tern to manage travel clients.
For books, I love "The Go Giver" by Bob Burg and John David Mann, "Atomic Habits" by James Clear, and "The Energy Bus" by Jon Gordon
By Brady Drake
irst impressions are crucial, and your outfit plays a significant role in how you're perceived during a job interview. Dressing appropriately not only shows respect for the opportunity but also demonstrates that you understand the company culture and industry norms. Here are some essential tips to ensure your attire works in your favor.
Before deciding on your outfit, research the company's dress code. Is the company known for its formal corporate environment, or does it have a more relaxed vibe? Visit the company’s website or social media to observe how employees dress if you can. This will give you a clearer idea of whether to aim for business formal, business casual, or creative casual.
When in doubt, it’s better to overdress than underdress. A polished, professional look shows that you take the opportunity seriously. For most traditional industries like finance, law, or consulting, a suit and tie for men and a tailored suit or conservative dress for women are standard. For tech startups or creative fields, business casual—like a blazer with slacks—may be more appropriate.
Neutral colors like black, navy, gray, or white convey professionalism and are universally flattering. You can add a pop of color with a tie, scarf, or accessory, but avoid overly loud or busy patterns that can be distracting.
Your clothes should fit well and be comfortable. Ill-fitting or overly tight clothing can make you appear sloppy or uneasy. Similarly, don’t wear something so tight that it restricts movement, as this can make you visibly uncomfortable. If you're buying a new outfit, consider having it tailored.
Your overall appearance should be neat and wellgroomed. Make sure your shoes are clean and polished, your hair is tidy, and your nails are trimmed. Subtle makeup and minimal jewelry are ideal for a professional look. Avoid heavy fragrances, as some people may be sensitive to strong scents. Men should also make sure their facial hair is well-groomed or clean-shaven unless the company culture embraces a more relaxed style.
Lay out your outfit the night before your interview to avoid last-minute stress. Make sure everything is clean, wrinkle-free, and in good condition. If necessary, iron your clothes or take them to the dry cleaner in advance. Doing a trial run of your outfit can also help you catch any discomfort or potential wardrobe malfunctions.
Small details matter. Make sure your socks match your pants and that your belt matches your shoes. Carry a clean, professional-looking bag or portfolio to hold your resume and other materials. Pay attention to accessories like watches, ties, and scarves—you want them to be subtle and to enhance your outfit.
Consider the specific role you’re interviewing for and dress accordingly. For example, if you’re interviewing for a managerial position, aim for a look that reflects authority and competence. This might mean opting for a power suit or adding a structured blazer to your outfit. For creative roles, add a touch of your unique style to demonstrate your personality while maintaining professionalism.
For virtual interviews, your top half will be the focus, but don’t neglect your overall outfit. Wear a professional top, such as a button-down shirt or blouse, and make sure the color doesn’t clash with your background. Good lighting and a neat background also contribute to your professional image. Make sure your internet connection is stable, and double-check your webcam angle to avoid any unflattering views.
While dressing professionally is essential, it’s also important to feel like yourself. Choose an outfit that shows your personality and makes you feel confident. Your comfort and confidence will shine through during the interview. Avoid forcing yourself into a style that feels unnatural, as this can make you appear less self-assured.
Dressing for a job interview doesn’t have to be daunting. By taking the time to plan your outfit, you can make a strong first impression that reflects your professionalism and preparedness. Remember, the goal is to let your qualifications and personality shine while ensuring your attire complements the overall picture you present. A well-thought-out outfit can set the tone for a successful interview and show your prospective employer that you mean business.
How to Job Your
It's not the easiest subject to talk about—it's something that should be talked about regardless. "Quitting your job" sounds scary and negative, and there is a general stigma around it, but that's not always the case for each scenario where someone leaves their job. For some, quitting your job might be a good decision. It might lead to bigger possibilities, growth, or a new start. It also doesn't have to harm your relationship with your previous employer.
With the help of a human resources professional, HR Business Consultant at PRO Resources, and President of the Fargo Moorhead Human Resources Association Kriss Burns, we're answering the tough questions about quitting your job and what that realistically looks like in today's world.
Check it out!
Meet Kriss!
Kriss is the current president of the Fargo Moorhead Human Resources Association and an HR business consultant with PRO Resources—a professional employer organization specializing in HR, payroll, employee benefits & administration, worker's comp, safety/risk management, compliance, and wellness. PRO supports small-mid-size companies, nonprofits, startups, and anyone who has employees.
Q: What are the key steps an employee should follow when resigning from their position to ensure a smooth and professional exit?
A: There are several steps a person should factor in.
What is your motivation for leaving?
Take some time before you make this decision. You do not want to regret this choice. Consult with a trusted advisor or EAP professional.
Follow Your Company Policy
Check to see if your company has any specific resignation procedures. Also, review any employment clauses if you have an employment contract in place.
Provide a Formal Resignation Letter
Submit a professional resignation letter with a brief explanation of your decision, and your last day of employment, and remember to thank your employer for the opportunity.
Provide a Proper Notice
Make sure you are giving your employer ample notice in accordance with your company policy and also offer to assist in the transition with the training of your replacement and document where you are at with current projects to ensure a smooth transition.
Schedule a Meeting with your Supervisor
Request a private meeting with your manager in person if possible and keep it very professional, to relay the news of your resignation, then communicate with your co-workers.
By following these steps, you can resign gracefully and professionally, and leave on a positive note. You never want to burn a bridge, because it could damage your professional reputation, and you never know when you might cross paths with them again in the future.
Q: What should someone include—and leave out— of their resignation letter?
A: When writing a letter of resignation, it is important to maintain a professional tone. It should include a brief reason for their departure and when their last day of employment will be, and it should also express gratitude for the opportunities the position provided. What it should not contain is a negative comment and emotional language. Also, avoid any personal issues or circumstances that led to your decision. Keep the focus on your career and your professional goals and keep it respectful.
Q: For employees looking to change industries or pursue a completely different career path, what special considerations should they keep in mind when resigning?
A: Make sure to do your homework—research the new industry and understand the dynamics, culture, and expectations before making that decision. There are a few things I would recommend.
See if you can take a course or get a certification in that industry or area before making that decision.
Volunteer or see if you can job shadow someone in that industry.
Interview or meet with someone who is currently employed in the new industry and ask them what a day in the life looks like.
Apply for a part-time position in that field before you resign to see if it will be a good fit for you professionally.
By keeping these considerations in mind, you can navigate your resignation and transition to a new career path more effectively and professionally.
Q: Do you have any advice for quitting a job while already having accepted another offer— particularly how to handle questions or counteroffers from the current employer?
A: Make sure the timing is right, and you are not leaving your current employer in a predicament. Also, choose the right time to break the news to your manager. Do not do it when it's busy or when they are under a lot of stress. I also cannot stress this enough, be professional and ethical. By handling the situation with clarity and professionalism, you can leave your current employer on good terms while embracing your new opportunity ahead.
If you are given a counteroffer, listen to what they are proposing, and take some time to really think about it, before you make your final decision. Ask yourself if the counteroffer will address the reasons why you want to leave in the first place. Think about your job satisfaction, career growth, salary, and benefits. It's not always about the money, so make sure you are taking the time to really evaluate the offer. It's okay to ask for a little time to make your decision too. Counteroffers can sometimes be a temporary fix, rather than a long-term solution.
Also, make sure you are keeping this all confidential. There is no need for your co-workers to know what your employer is offering you. If your decision is to leave, make sure you finish strong and do a good job right up until the end, as this will leave a positive lasting impression.
Q: What’s the most graceful way to decline a counteroffer from a current employer? Are there any risks employees should consider before saying no?
A: Again, be professional and gracious. If you want to put it in writing, that is also a great way to thank your employer for the counteroffer and acknowledge the time they put into it. Express your appreciation in their willingness to keep you on. Be respectful, and honest about your reasons for leaving and keep it positive. The biggest risk, I think, would be regretting your decision. So again, take some time to really think about the counteroffer. You also want to make sure that you leave on a positive note because you could risk
a positive reference if you were to need that in the future. Stay in touch with your employer and coworkers, because if things don't work out, hopefully, they will leave the door open for future opportunities.
Q: What’s the most surprising thing employers have appreciated about how someone quit?
A: I think giving more than a two-week notice and not leaving your employer in a tough situation. Also, offering to stay until they find your replacement and offering to train them in.
Q: How can someone explain their resignation to future employers in job interviews without sounding negative or disloyal?
A: Honesty is always the best policy and keep it positive. Highlight your contributions to the company, the positive experiences you had, and the skills you learned while there. Avoid criticizing the company or your former supervisor. Every company has its challenges, so take the high road and say you are looking for a position that better fits your strengths.
Q: How can someone use the time after quitting to position themselves for a better role or industry shift? Are there any underrated strategies you recommend?
A: Networking is key, especially if you do not have another job lined up. Reach out and let your former colleagues, friends, relatives, and industry professionals know that you are looking for a new opportunity. Attend networking events, socials, and conferences and accept offers for coffee, lunches, or happy hours. You can also use this time to volunteer or learn a new skill. Also take the time to update your resume, and your social media, such as LinkedIn and Facebook.
Q: How should someone update their professional materials—like resumes, LinkedIn profiles, or portfolios—after quitting? Are there things they should not include or say?
A: Updating your professional materials is very important. You do not want to apply for a position and submit an old resume or one that is outdated. Make sure to add your most recent employer, your job title, responsibilities, accomplishments, and the correct dates. Also make sure your contact information is updated with your address, email, and current phone number. Use keywords and tailor your resume to each position you are applying for. There is no one-size-fits-all, that just doesn't work.
Make sure that your formatting is clear and concise the style and fonts are up to date, and make sure there are no typos. That is also true for LinkedIn, as that is basically your online resume. Make sure that your LinkedIn photo is recent and professional. Do not include personal information or outdated skills. There is also no need to go back more than 10-15 years, unless it is very relevant to the position you are applying for, or you were employed by your past employer for that long. When listing your education, there is also no need to list the dates. The employer just needs to know that you have the degree, not when you obtained it.
Q: What are some “career self-checks” people should do post-quitting to ensure their next step aligns with their long-term goals?
A: Access your skills and strengths and make a list of your soft skills as those are just as important. Also, ask others for their input to see how they perceive you too. Write down your long-term goals and your career objectives. Consider where you want to be in the next 5-10 years. Identify what you are passionate about and consider activities or industries that excite you and align with your values and skills. Make sure you do your homework and research industry trends and stay up to date with the news that pertains to your profession.
Kriss' Closing Tips
Keep your options open, because you never know who you are going to meet and where your path might lead you.
Keep a routine, because finding a new job is work and not as easy as some people think.
Prioritize your health and well-being and make sure your next opportunity aligns with your core values and your work-life balance and doesn't lead to burnout.
Take your time and do not accept a position just to have a job. Remember that finding the right job can take time, so be patient and focus on your goals and what is important to you.
The job search can be very challenging, so remember networking is key, keep a positive attitude and your options open, and this should lead you to a fulfilling career ahead!
Learn more about PRO Resources at proresourceshr.com and, of course, good luck!
You Should Know
Terri Stevenson Women
Co-Owner, CrossFit Amicus
By Jordan Woods
Empowered by Ladyboss Lifestyle
Photos Courtesy of Jordan Woods
Terri Stevenson always knew she wanted to help people. A graduate of Montana State University with a degree in health and human science, Terri has always been drawn to health, fitness, and helping others achieve their goals. Today, she’s the co-owner of CrossFit Amicus in Dickinson, ND, a gym aptly named after the Greek word for friendship.
Terri’s career began humbly as a parttime fitness instructor while raising her young children. As her kids grew older, she gradually transitioned into personal training. When the opportunity arose to purchase her local CrossFit gym with a friend, Terri seized it. “CrossFit is about community and support,” she said. “Some of my closest friendships have been forged at the gym, lifting each other up and striving to be better.”
At CrossFit Amicus, Terri inspires members to achieve goals they never thought possible. She’s particularly passionate about longevity and quality of life. “It’s not just about peak performance,” she said. “For me, it’s about helping clients live the lives they want without limits.”
Terri’s work often focuses on helping individuals age gracefully, including recently receiving a certification specializing in coaching women navigating menopause. “It’s all about tweaking training and nutrition to match life’s changing demands,” she said.
Terri’s dedication stems from her upbringing as the youngest of seven children in a sportsdriven family. Her father, a prominent high school football coach, and her brothers, who have also achieved Hall of Fame status in the high school realm, instilled in her the value of leadership, resilience, and camaraderie. One of her brothers, Dan Stanton,
who continued coaching through a battle with brain cancer, remains a profound inspiration. His unwavering commitment to his team and his players’ respect taught Terri the transformative power of perseverance and community.
One of the most significant challenges Terri faces is the delicate act of balancing her professional ambitions with her family life. As a mother of five children with a husband who has a demanding career, Terri is no stranger to the pressures of managing a full household while running a thriving business. She often finds herself juggling the needs of her clients, which extend far beyond the gym's walls, along with the responsibilities of raising her kids at different stages of life. "It’s a lot of extra time at home, like with any job," she said, adding that she continuously works on being mindful and present for her children.
Terri admits that finding this balance is an ongoing
challenge, one she approaches with intention, prayer, and a determination to tweak and improve along the way. For her, success isn't just about helping others achieve their goals, it’s about being fully present in all areas of her own life.
Recently, Terri and her team celebrated a major milestone with the opening of a second CrossFit Amicus location on December 1, 2024. The facility features stateof-the-art equipment, exciting new programming and an outdoor running track set to debut in the spring. It’s a testament to Terri’s
vision and determination to create a welcoming environment where everyone, regardless of background, can thrive.
For anyone considering a career in fitness, Terri offered sage advice: “Always be open to learning. This field is constantly evolving, and what works for one person might not work for another. Be adaptable, and don’t be afraid to admit when you don’t know something.” She also added, “You don’t have to be perfect. Mistakes are part of the journey, and people respect honesty and growth.”
Terri’s story is a reminder that true success lies not just in personal achievements but in the positive impact we have on others. Through her work at CrossFit Amicus, she continues to empower her clients to push their limits, build lasting connections, and embrace life to the fullest.
New Year, New Beginnings: How New Year's Resolutions Can Ignite Your Small Business Success
By Michael Danielson, Veterans Business Outreach Specialist
Courtesy of VBOC of the Dakotas
About the VBOC
The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.
The start of a new year is a time for reflection, renewal, and goal setting. For many, it’s a moment to make personal resolutions, whether that’s to exercise more, eat healthier, or read more books. But what if, this year, your New Year’s resolution could also include the dream of becoming a business owner? The new year is the perfect time to dive into entrepreneurship, turning ideas and passions into thriving small businesses. It provides a unique energy and sense of possibility that can be harnessed to pursue long-held business dreams. In this article, we’ll explore how setting a New Year’s resolution to start a business can help you launch and grow a successful small business, while outlining the key steps to take in the first year of your entrepreneurial journey.
New Year’s resolutions are often rooted in self-discipline. But resolutions can also be about taking on new challenges, stepping out of your comfort zone, and pursuing personal growth. For many, the idea of starting a business is a resolution that promises both personal and professional transformation. The psychological impact of the new year, associated with hope and optimism, makes it an ideal time
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to commit to new ventures. The energy surrounding New Year’s celebrations naturally fosters motivation, which can be pivotal when it comes to entrepreneurship. However, without the right planning, even the most ambitious business resolutions can fade quickly. Therefore, it is essential to approach your entrepreneurial resolution with a clear strategy to ensure lasting success.
A New Year’s resolution to start a business should be specific and time bound. Rather than a general goal like "I will start a business," a better resolution might be "I will create and finalize a business plan for my handmade jewelry business by the end of March." This provides both clarity and a set deadline, making it easier to track progress. Applying the SMART goal framework, where goals are Specific, Measurable, Achievable, Relevant, and Time-bound helps ensure that your resolution is realistic and actionable. The clearer your goals, the more focused your actions will be as you move forward in building your business. Once you have a clear resolution in mind, the next step is to solidify and refine your business venture. If you don’t have a concrete idea yet, the beginning of the year is the perfect time to brainstorm. Examine your skills, talents, and passions and apply them to an area you could potentially turn into a business. Whether it’s a product or service, ensure your business idea solves a problem, meets a need, or adds something unique to the market. The key is to choose something you are passionate about. Entrepreneurship is challenging, and you’ll need a strong personal connection to your business to keep you motivated through tough times. It also helps to assess what skills or expertise you already have in a particular field, which will make the process smoother. For example, if you’re skilled in photography, starting a photography business could be a logical and enjoyable choice. Once you’ve narrowed down your idea, test it. Conduct market research by speaking to potential customers, surveying
people online, or seeking feedback from friends and family. Getting external validation can confirm that there is demand for your product or service.
With your business idea in hand, it’s time to focus on the next essential component of entrepreneurship, the business plan. Without a well-thought-out business plan, you are setting yourself up for possible failure. A business plan acts as a roadmap for your business’s growth and development, providing direction, focus, and a clear framework for decision-making. It’s a tool that not only helps you stay on track but can also be used to attract investors or lenders if you need external funding. Your business plan should cover several key areas, including a business overview, market analysis, a detailed marketing strategy, a financial plan, and growth projections. The business overview outlines the essence of your business: what product or service you’ll offer, what differentiates your business from competitors, and your target market. In the market analysis section, you’ll assess your competition, identify your ideal customers, and determine how your business fits into the current market landscape. The marketing strategy section explains how you’ll reach and attract customers through advertising, social media, content marketing, and other promotional efforts. The financial plan will detail your startup costs, revenue projections, and funding sources, helping you stay on top of expenses and avoid financial surprises. Finally, the growth strategy will outline how you plan to scale your business over the next few years, ensuring long-term sustainability.
Once your business plan is in place, the next challenge is securing funding. Starting a business often requires an initial investment for things like inventory, equipment, marketing, and operational costs. There are several ways to secure the necessary capital to get your business off the ground. One common route is using personal savings, especially if you’ve been planning for this moment. However, this approach comes with risk, as you are investing your own money. If you don’t have enough savings, you may consider borrowing from family or friends, although this can complicate personal relationships if things don’t go as planned. Another option is applying for a small business loan through a bank or a government program and if you have a strong business plan and good credit, this may be a viable route. Crowdfunding platforms like Kickstarter or GoFundMe also provide opportunities to raise funds from a wide audience in exchange for rewards or pre-sales of products. Regardless of the route you choose, it’s crucial to develop a budget and financial forecast to manage your resources effectively and avoid overspending in the early stages.
Once you’ve secured funding, it’s time to build your brand and start marketing your business. Branding is more than a logo; it’s about creating an identity that resonates with your target audience. This involves thinking about your values, the message you want to convey, and how you want your business to be perceived. Consider your business’s personality: Are you professional and reliable, or are you fun and adventurous? Your branding should reflect this image. In today’s digital age, building a strong online presence is critical. It often starts by creating a website that is user-
friendly and clearly outlines your products or services. This site will serve as your digital storefront, and it should include key business information such as pricing, contact details, and customer testimonials. Social media platforms such as Instagram, Facebook, and Twitter are invaluable tools for connecting with potential customers and promoting your business. With effective marketing, you can begin to grow your brand and attract loyal customers.
As you work through the first year of running your business, you’ll face inevitable challenges. The road to success is rarely straight, and setbacks such as financial hurdles, marketing missteps, and product development issues will arise. However, these challenges should be viewed as learning experiences rather than failures. Entrepreneurship requires resilience, and the ability to adapt and learn from mistakes is key to growth. Every obstacle is an opportunity to refine your strategies and become more efficient. Keep track of your progress, regularly assess your business goals, and be willing to adjust your plans as needed. Remember that most successful entrepreneurs face similar struggles and overcoming them will ultimately help you build a stronger, more sustainable business.
As the year progresses and your business becomes established, it’s time to start thinking about future growth. Just as you set goals for the beginning of the year, now is the time to revisit your business goals and set new ones for the future. Whether it’s expanding your product line, increasing your market reach, or improving customer engagement, continued growth should always be on the horizon. As you enter
your second year, your New Year’s resolution might involve more ambitious goals, such as launching a new marketing campaign, hiring employees, or exploring additional revenue streams. The key to success is continually setting new, actionable goals that help propel your business forward.
Using New Year’s resolutions as a tool for entrepreneurship can be incredibly powerful. By setting clear, actionable goals and breaking them down into manageable steps, you can turn your business dreams into reality. The first year of business will undoubtedly come with challenges, but with a solid plan, determination, and a willingness to learn, you can lay the groundwork for long-term success. The new year offers the perfect opportunity to take the plunge into entrepreneurship, whether it’s a side hustle or a fulltime business. So, if your resolution is to start and grow a small business, take the first step today, and make this year the one where your business dreams come true.
VBOC of the Dakotas
701-738-4850 und.edu/dakotasvboc /dakotasvboc @DakotasVBOC
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