THE UNITED WAY 35 UNDER 35
The Power of a Reset
fargoinc@spotlightmediafargo.com
Brady Drake, Fargo INC! Editor
Machacek, Jordan Woods
Al
Austin Cuka
AustinCuka@SpotlightMediaFargo.com
Ellen Hannaher-Brenchley Ellen@SpotlightMediaFargo.com
Matt Purpur Matt@SpotlightMediaFargo.com
ClientRelations@SpotlightMediaFargo.com
Jessica Ventzke
Tyler Duclos
Jasmine Joy
Missy Roberts
John Stuber
CHECK OUT
SPOTLIGHT MEDIA'S OTHER PUBLICATIONS
We always hear that the people are what make the Fargo-Moorhead community great. So, why not meet them? Each month we cover a different topic led by local voices. We meet advocates, experts, and people just like you!
meetfargo.com /meetfargo @meetfargo @meetfargo
Growth Leaders is one of Spotlight's annual publications dedicated to showcasing our local companies and the services they bring to the Fargo-Moorhead area.
Bison Illustrated is your number one source for all of the behind-the-scenes action inside the North Dakota State University Athletic Department.
bisonillustrated.com /bisonillustrated @bisonmag @bisonillustrated
You may already be familiar with our Faces of Fargo-Moorhead-West Fargo publication which we publish once per year in order to highlight the faces behind all of the great businesses in the community.
Future Farmer is our farming publication which brings great tech-focused content to readers across North Dakota and Minnesota.
futurefarmermag.com /FutureFarmerMag
Are you in need of a new career? The Great Places to Work Fargo-MoorheadWest Fargo Annual Career Guide highlights amazing businesses in the area that provide great growth opportunities, benefits, and more!
By Tom Hadlich, Multimedia
Specialist,
MAKE A GREAT FIRST IMPRESSION WITH LIVEWIRE!
irst impressions are everything, and with Livewire, we want your audience’s first few steps into your event or gathering to be unforgettable.
The venue of your event is incredibly important, but sometimes its aesthetics are out of your control. Maybe it's a conference room or a convention hall, a dated ballroom, a rustic barn, or even an outdoor space.
At Livewire, we take pride in transforming whichever location you choose into a one-of-a-kind experience that elevates your event from a simple gathering to an impactful experience. We believe that an event’s environment profoundly impacts the experience of each and every attendee. Venue transformation that speaks to your organization’s brand and messaging fosters connection, inspires creativity, and leaves a lasting impression on your guests.
WHY DOES THIS TRANSFORMATION MATTER?
Because your event isn't just a date on the calendar; it's an investment!
Your event is an opportunity to connect with clients, celebrate milestones, or inspire your team. The environment in which you share your messaging plays a crucial role in achieving those goals. Think about it: dim, uninspired lighting can make attendees feel tired and disengaged, while vibrant, dynamic lighting energizes and motivates. A blank wall offers nothing, but strategically placed video walls or custom scenery elements can showcase your message and brand with impact and artistry.
Livewire excels in guiding event planners to determine which tools of ours are best for their event’s environment, location, and messaging goals. We don't just provide AV equipment; we craft experiences. From the subtle elegance of strategically placed drape that softens harsh lines and adds a touch of sophistication, to the dramatic impact of complex lighting systems that paint the space with color and emotion, we make magic happen day in and day out. Imagine your logo projected onto a building, or a custom-designed lighting and audio sequence that perfectly complements your keynote speaker's presentation. These are
the details that elevate an event from ordinary to extraordinary.
Our expertise shines through in every element we bring to your event. We set the mood, highlight key features, and energize the atmosphere with our complex lighting systems. We deliver high-impact visuals, showcasing presentations, and creating immersive experiences with our video wall components. We turn ordinary surfaces into dynamic canvases for storytelling and branding with projection mapping. And most importantly, we integrate all these elements and more to craft truly unique, impactful events for audiences of all sizes, anywhere in the country.
When we look around venues, we see things through the lens of what is possible. We see potential, and we have the expertise across our 45+ full-time team members to bring that potential to life.
The results speak for themselves: events that are not just seen, but felt; experiences that are talked about for years to follow. Contact Livewire today to elevate your event experience!
Northstar Financial Group's
Financial Fitness Program
A Game-Changer for Employees and Employers Alike
By Brady Drake Josiah Kopp
inancial education—or the lack thereof—has become a glaring issue for businesses and their employees. Many employers offer 401(k) plans or ESOPs (Employee Stock Ownership Plans), yet their employees struggle with the basics of planning for their future. For NorthStar Financial Group, the realization of this gap in financial literacy was the catalyst for launching their Financial Fitness Program.
"Over the years, we've constantly heard from business owners that their employees weren't getting the support they needed with their retirement plans," Sr. Financial Advisor and Owner/Partner Jay Stibbe said. "There is a need for financial education. That's why we are so passionate about Financial Fitness."
What is the Financial Fitness Program?
NorthStar's Financial Fitness program is a structured financial education service designed to remove liability from employers who, traditionally, can oftentimes find themselves giving financial advice informally. This might seem innocent, but if an employee experiences losses, the employer could be held liable. That's one reason why working with a group like NorthStar Financial Group is important.
"Owners and HR professionals are often the first point of contact for employees with financial questions,
but they’re not licensed financial advisors," Sr. Financial Advisor and Owner/Partner Jon Anas said. "If they try to help, they could inadvertently give investment advice, which is a liability risk. We step in to provide unbiased, fiduciary guidance to ensure employees get the right answers without putting the company at risk. We are also able to save the company time because if they have our financial fitness program as a resource, they can say no to the frequent requests they get from financial advisors who want to come in to promote their business.”
The other benefit of the program is that it helps your employees, which, as an employer, you care about!
"Employers have a genuine connection to their employees doing well," Anas said. "They become part of a family with them. It's not like they stop caring about these people when they retire. So, it's better to have educated employees that are saving enough so that they can be financially successful."
The program functions through a combination of methods tailored to meet the needs of different organizations. These include:
Consultations with business owners to assess their current employee benefits and identify gaps.
Customizable education formats, including video snippets, in-person lunch-and-learns, and live webinars.
One-on-one financial consultations to help employees make informed decisions about savings, investments, and retirement planning.
Financial planning for employees, including basic roadmaps and advanced financial strategies.
401(k) and ESOP consulting to make sure employees understand their options and make the most of their benefits.
Meet The Team
Behind Northstar Financial Group
Chad Zimmerman, Sr. Financial Advisor and Owner/Partner holds the essential securities and insurance licenses, including the Series 7, 63 and 66 licenses, necessary to provide comprehensive financial solutions. His extensive experience allows him to take a well-balanced and long-term approach to managing clients’ investment portfolios.
Jay Stibbe, Sr. Financial Advisor and Owner/Partner recently earned the Retirement Income Certified Professional (RICP®) Professional Designation. This allows him to provide advice on a broad range of retirement topics including income needs and objectives, legacy issues, and Social Security. He has helped numerous individuals and couples accomplish a comfortable retirement. Additionally, Stibbe has helped solve and advise on income in retirement.
Jon Anas, Sr. Financial Advisor and Owner/Partner holds his Series 6, 7, 10, 63, and 65 registrations. He also has earned the Retirement Income Certified Professional (RICP®) Professional Designation from The American College of Financial Services. Anas can provide advice on a broad range of retirement topics including income needs, healthcare planning in retirement, estate gifting, and Social Security.
Devon Kelley, Associate Financial Advisor’s time at NDSU allowed him to gain real-world experience being a member of the Bison Fund, where he did in-depth analysis of companies. He also assisted in the seamless transition to Commonwealth, integrated existing business operations with advanced technology, and supported 401(k) servicing. He holds the series 7, 63, and 66 securities registrations and has worked and learned from the partners at NorthStar since February of 2022.
Jackie Wood, Branch Operations Manager manages the daily operations while assisting Jay, Jon, and Chad with client appointments and planning.
CHAD ZIMMERMAN
JAY STIBBE
JON ANAS
DEVON KELLEY
JACKIE WOOD
The Employee Perspective: Why This Matters
For an employee who is uninformed, financial planning can feel overwhelming and out of reach. Many assume wealth management services are reserved for high-net-worth individuals and that they wouldn’t qualify for financial advising.
NorthStar aims to remove that
barrier by making financial education accessible. They want to reach employees whether they are fresh out of college or nearing retirement and help them receive guidance suited to their current financial situation.
“A lot of people don’t understand how their 401(k) works," Associate Financial
Advisor Devon Kelly said. "They don’t learn it in high school or college. I’ve helped people who didn’t even know how to enroll, let alone what funds to choose. Educating employees early makes a huge difference and helps them achieve their goals no matter what stage of life they're in."
The Employer Perspective: Reducing Risk and Enhancing Employee Retention
For employers, the Financial Fitness Program is a risk-mitigation strategy and a talent retention tool.
“I can’t tell you how relieving it is for employers to know their employees have access to trusted, unbiased resources for financial education,” Stibbe said. “Employers are also relieved when they no longer have to worry about accidentally giving financial advice.”
Beyond liability protection, the program helps businesses retain talent. Employees who are financially secure are less likely to leave a job due to money-related stress.
“An employee who is constantly worried about money may start looking for a job that pays slightly more, even if they love their current job,” Sr. Financial Advisor and Owner/Partner Chad Zimmerman said. “Educating employees about their financial future increases job satisfaction and long-term retention. Employees who are financially secure are also more engaged and productive.”
A common objection from business owners is that they already have a 401(k) provider who should be handling employee education. However, the reality is that many of these providers offer minimal education—often limited to an annual meeting with limited oneon-one support.
“We’re here to provide ongoing education. Most 401(k) providers come in once a year and ask if there are any questions before they leave,” Zimmerman said. “We make sure employees have access to financial education throughout the year.”
Did you know?
57% of employees say finances are the top cause of stress
53% of employees are worried about their expenses or rising cost of living
A Mission-Driven Approach to Financial Wellness
“This isn’t about making a quick buck," Stibbe said. "We’re at the stage in our careers where
A Business With No Sign Is A Sign of No Business!
you drive around, you’ve likely noticed that some signs instantly grab your attention while others fade into the background. Our job is to make sure your signage stands out, drawing in customers and driving business growth. The most successful businesses utilize a combination of signs—such as an illuminated storefront sign paired with a pylon or tenant sign near the road—to maximize visibility.
What is the goal of your signage?
Picking a goal for your signage is a great way to narrow down your options and determine which type of sign will be most beneficial for your business growth. Clearly defining your objectives helps ensure that your signage not only looks great but also serves a strategic purpose.
Goals to consider
Interior or Exterior: Will your sign be used indoors to enhance customer experience or outdoors to attract foot traffic and visibility
Wayfinding or navigation aid: Do you need signage to guide customers through your space, direct them to key areas, or improve accessibility?
Provide Information: Should your sign communicate essential details, such as business hours, promotions, or safety instructions?
Brand Recognition or Marketing: Are you looking to reinforce your brand identity, advertise a product, or create a lasting impression on potential customers?
Choosing the right signage for your building depends on several factors, and our expert sales team is here to guide you every step of the way. We’ll work within your budget and align with your design goals to ensure you get the most impactful signage tailored to your business and location.
Questions you should ask when purchasing an exterior sign:
What types of signs do you offer, and what sign is right for me?
A: Custom Graphics offers a wide range of signage solutions, from small interior nameplates to towering 30-foot signs—and everything in between. Some of those types include:
Channel Letters: 3D, internally lit letters and shapes, ideal for storefronts in multitenant buildings.
Cabinet Signs: Custom-shaped enclosures with an illuminated face for high visibility day and night.
Pylon Signs: Tall, free-standing, often illuminated signs mounted on poles, ideal for high-traffic roads and highways.
Monument Signs: Ground-level signage, often with stone, brick, or metal bases. Can be illuminated or non-illuminated, great for marking entrances.
Blade Signs: Vertically oriented, projecting signs mounted to buildings. Can be lit or non-lit, great for busy sidewalks and narrow streets.
Tenant Signs: Display names of businesses in multitenant buildings, often paired with a storefront sign like channel letters.
Aluminum Composite Material (ACM): Non-lit, lightweight, and cost-effective. Ideal for construction sites, real estate signs, and temporary displays.
Electronic Messaging Center (EMC): LED displays that can be edited for changing content, perfect for businesses in high-traffic areas.
Understanding these factors in advance will help ensure a smooth approval process and compliance with all necessary guidelines.
A: Determining where to place your sign can be tricky. When choosing a location, it is important to consider perspective, traffic flow, visibility, and building layout. However, regulations may dictate where you can and cannot install signage, typically based on your landlord’s restrictions or city permit requirements.
A: When planning your signage, it’s important to consider local regulations and property requirements. Many cities have restrictions on how signs can be installed on historic buildings, which may limit your options. Additionally, landlords often have specific preferences regarding signage, as certain types and mounting methods can cause damage, such as holes in the building’s structure. For example, the city of Fargo states that permanent signs are restricted by height and area but only require a one-time permit. The cost of this permit varies based on the total area of the sign’s face(s).
A: Our winters are not only long and dark, but they also bring shorter daylight hours, making visibility a crucial factor for businesses. During the winter months, consumers typically leave for work before sunrise and return home after sunset, meaning much of their daily commute happens in the dark. This makes well-lit signage an essential investment for any business looking to maintain visibility and attract customers.
Lit signage helps your business stand out against the dim winter backdrop while reassuring customers that your business is open, even during the darkest months of the year.
In today’s content-driven world, capturing and retaining audience attention is more challenging than ever. Studies have shown that the human brain processes visuals 60,000 times faster than text, and marketing content with engaging imagery receives 94% more views than text-based content alone. In the world of live events, this need for high-impact visuals is even more critical. Attendees expect more than just a great atmosphere—they seek an immersive, engaging, and interactive experience that keeps them connected to the event. This is where Mobile Pro’s mobile LED screen rentals come into play, offering a powerful solution to enhance events and maximize audience engagement.
A portable LED screen is a high-definition digital display mounted on a mobile trailer, designed to deliver bright, dynamic visuals in any environment. These screens use light-emitting diodes (LEDs) to create vivid images and videos, even in direct sunlight. This ensures high visibility for audiences at outdoor and indoor events. Portable LED screens can show live video feeds, advertising content, interactive social media updates, and more, making them an essential tool for event organizers looking to engage large crowds effectively. Their mobility, quick setup, and independent power options make them a versatile and impactful solution for events of all sizes.
Events—whether large-scale concerts, corporate functions, sporting events, or community gatherings—rely on engagement. Without an effective way to deliver real-time information, entertainment, and advertising, event planners risk losing attendees' attention. Mobile LED screens provide dynamic, high-resolution displays that not only capture the eye but also create immersive environments that elevate the overall experience.
video feeds, event schedules, or social media interactions, these screens keep audiences informed and engaged throughout the event.
Traditional signage and printed materials often fail to grab attention in large, crowded spaces. LED screens, on the other hand, provide vibrant, high-contrast visuals that are clearly visible in daylight and nighttime settings. Whether displaying live
Visual memory plays a crucial role in brand recall, with studies indicating that people remember 80% of what they see, compared to just 20% of what they read. Mobile LED screens enable sponsors and event organizers to deliver rotating advertisements, branding messages, and live promotions in a way that keeps attendees actively engaged. This maximizes advertising ROI by offering premium visibility to sponsors and stakeholders.
Unlike static signage, mobile LED screens are versatile and dynamic, allowing for real-time updates, interactive engagement, and multiple forms of content, including:
» Live event schedules and updates to keep attendees informed.
» Close-up performance footage for concerts and sporting events.
» Social media feeds and hashtags that encourage attendees to interact digitally.
» Sponsored content and promotions to maximize marketing potential.
Red River Valley Fair 2024
Sanford International PGA Tour 2024
Mobile Pro understands the challenges that event organizers face and provides turnkey mobile LED screen solutions that take the stress out of event planning while elevating the event’s impact. With state-of-theart technology, seamless setup, and dedicated support, Mobile Pro ensures that every event is as visually dynamic and engaging as possible.
Quick Setup & Mobility:
Mobile LED screens can be positioned anywhere and set up in minutes, reducing logistical stress.
High-Resolution Displays:
Bright, crystal-clear visuals ensure maximum impact regardless of the venue or lighting conditions.
Built-in Power Options:
Many trailers come with onboard generators, making them ideal for outdoor events where power access may be limited.
Flexible Content Management:
From live feeds to advertising rotations, LED screens adapt to the event’s evolving needs in real time.
WRITTEN BY
Karla Isley
UNITED WAY OF CASS-CLAY PRESIDENT & CEO
Unlocking Potential THROUGH STRONG LEADERSHIP
hat kind of community do we want to be?
One that watches from the sidelines as challenges grow—or one that steps up, leads with purpose, and creates meaningful change? At United Way, we believe in the power of leadership to transform lives, businesses, and ultimately entire communities.
Our region is growing—in business, population, and opportunity—but for success to truly matter, it must be accessible to everyone. That’s why strong, compassionate leadership is at the heart of everything we do.
Each year, United Way invests in building future leaders through the 35 Under 35 Women’s Leadership Program. This initiative empowers 35 women annually to strengthen their leadership skills, build confidence, and make meaningful contributions in their workplaces and beyond. Since 2009, 525 women have completed the program—becoming catalysts for positive change. This year’s group of participants
is no different. Their drive and determination remind us that leadership isn’t just about titles, it’s about stepping up, making tough decisions, and ensuring a brighter future for all.
Leadership in Action:
Addressing Our Community’s Challenges
Great leadership extends beyond boardrooms and businesses. It’s about tackling our region’s biggest challenges head-on. Homelessness, for example, is not just a crisis for those experiencing it— it impacts our workforce, economy, and community well-being. We cannot afford to look away.
At United Way, we know that solving complex issues like homelessness requires more than quick fixes. It demands collaboration among businesses, nonprofits, and community leaders to address
Be Part of the Solution
root causes such as affordable housing, mental health support, and access to job opportunities. As we continue to collaborate through our newly launched United to End Homelessness project, we see how strong leadership from multiple organizations is the way we will solve homelessness—together. By investing in strong leaders who are willing to listen, learn, and act, we can drive real, lasting change.
Your Leadership Matters
As you read about these extraordinary women, I encourage you to reflect on your own leadership journey. Let their passion for growth reignite your own commitment to learning and self-improvement. Strong leadership has a ripple effect: when we challenge ourselves, we elevate our workplaces, strengthen our communities, and shape a culture of innovation and resilience that lasts generations.
If you’re ready to make a difference, there are many ways to get involved with United Way:
• Learn more about our mission at unitedwaycassclay.org
• Explore ways to lead and serve at unitedwaycassclay.org/get-involved
• If you're passionate about leadership growth, the United Way 35 Under 35 Women’s Leadership Program might be the perfect fit for you or someone you know. Applications for the 2026 program will be available in the fall of 2025.
The future of our community depends on leaders who are willing to act. Together, we can lift individuals out of crisis, strengthen families, and create a more welcoming community where everyone has the opportunity to thrive. Let’s rise to the challenge—because when we lead with purpose, there’s nothing we can’t achieve.
Q: Tell us about yourself.
A: I am originally from Bismarck and have resided in the Fargo-Moorhead area since 2016. My educational journey began at Minnesota State University-Moorhead, where I initially pursued a degree in elementary education. However, my career path shifted, leading me to the field of law enforcement. I began my service with the Fargo Police Department in August 2020 and have been assigned to the patrol division ever since.
In addition to my core responsibilities, I hold multiple specialized roles, including crime scene investigator, police training officer, crisis intervention trainer, and I'm a member of the Fargo Police Department Honor Guard. I am also a proud member of the Red River Valley SWAT where I serve as a crisis negotiator.
Personally, I have a five-year-old son and a two-year-old daughter. I'm happily engaged to my fiancé, Aaron, and diving headfirst into wedding planning! In addition, I share my home with a lovable (and quite fragrant) Basset Hound named Darla, a German Shorthaired Pointer named Odin, as well as a rescue cat named Bubbles!
Q: Who is someone who has been influential in your journey?
A: I’m taking an unconventional approach with this answer, but one of the most influential people in my life has been my elementary school gym teacher, Mr. Kurt Weinberg. He instilled a powerful mindset in his students: "Never say never" and "Never say, 'I can’t.'" Though he may not be aware of it, those words have echoed in my mind during some of my most challenging moments, motivating me to persevere through adversity. I’m deeply grateful for the mentorship he provided at such a young age, and I truly believe he
helped cultivate a warrior mindset in everyone he taught.
Q: What drives you?
A: Although it may sound cliché, my children are two of the greatest sources of motivation in my life. Specifically, my son has been a pivotal influence on my journey, and I would not be where I am today without him. While he is only five years old and may not yet fully comprehend the extent of his impact on my life, I strive to demonstrate to both him and my daughter the importance of hard work and perseverance. Together, we have faced numerous challenges, and each day I am driven to show them the value of dedication, standing up for one’s beliefs, and knowing their own worth.
Q: What do you think can be improved in our business community?
A: I think one thing that could be improved in our business community is finding more opportunities for collaboration and networking across different industries. It’s always exciting when businesses come together to share ideas, resources, and expertise. I've been able to see this first hand through my department, and it's always very beneficial when several entities can come together with a common goal in mind, but can bring different ideas to the table.
Q: What is a professional development experience that has changed the way you view leadership?
A: I had the privilege of attending a conference where Mariah Prussia was one of the keynote speakers. Her story had a profound impact on me during my early years as a new officer. The skills and lessons she shared have been invaluable, and I’ve been able to apply them not only to my professional life but also
to my personal growth. One of the quotes from Mariah’s bio resonates deeply with me: "Every single person on this Earth has experienced high and low moments, but the warriors, the warrior mindsets CHOOSE to learn from their experiences, so they can help others RISE." This mindset has stuck with me throughout my leadership journey, as I firmly believe that you cannot rise unless you are also lifting those around you.
Q: What are some important life lessons you have learned?
A: One of the most important lessons I’ve learned in recent years is that not every situation can be fixed, and that’s okay. I have a deep sense of empathy and a strong ability to see the best in people, which I consider one of my greatest strengths. However, I also recognize that this can sometimes be a double-edged sword. Navigating this balance has been a challenging yet valuable growth process, and it remains an ongoing journey of selfimprovement.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through the United Way 35 Under 35 Women's Leadership Program, I hope to gain valuable insights and tools that will help me enhance my leadership skills and boost my confidence. I believe this program will offer the opportunity to connect with like-minded women, learn from their experiences, and build a strong support network. I am eager to refine my leadership style, expand my professional development, and gain the skills needed to effectively navigate the challenges of advancing in my career. Ultimately, I aim to use the knowledge I gain to inspire and empower others while working toward my goal of becoming a leader within my department.
HR MANAGER, CARDINAL IG
Amanda Turbeville
Q: Tell us about yourself.
A: My name is Amanda Turbeville, and I am originally from Shoreview, MN. I moved to the Fargo-Moorhead area in 2018 to pursue a degree in human resources management at NDSU. Shortly after graduating in the fall of 2020, I began my career with Cardinal IG. I was originally hired as the Human Resources/ Administrative Assistant. After nearly a year in this position, I transitioned into the Human Resources Manager role. This is my current position, and I can truly say that it is my dream job! I have found great joy in building connections with our teammates and serving as a resource for them in various ways.
Outside of work, I am married to my wonderful husband, Nate. We have been married for a little over a year and have two cats and a dog together.
Q: Who is someone who has been influential in your journey?
A: I have been very blessed to have many influential people in my life who have inspired me in various ways. Two of those people are my parents. My mom has always been my best friend and one of my biggest sources of encouragement. She is the strongest woman I know, and she taught me from a young age to persevere through challenges and meet setbacks with grace. Her resilience to adversity has continually motivated me to live my life with positivity and determination. My dad has always shown me the importance of authenticity. Countless times while I was growing up, I heard the phrase, “just be yourself” from him. I grew up understanding that every person has a priceless value, which is a lesson that I will always hold close to my heart. He also taught me the value of creativity and the importance of believing in your dreams.
My husband is another person who greatly inspires me every single day. He is one of the most hard-working, selfless, and supportive people I have ever met. He continually encourages me to pursue my goals and celebrates every accomplishment that I achieve. Additionally, one of his life mottos is to always “go fast and take chances,” which serves as a reminder to me that life begins outside of your comfort zone; if you want something, go for it!
Q: What do you think can be improved in our business community?
A: I would love to see more resources for new college graduates in our community. I think that a lot of college graduates can feel overwhelmed transitioning into a new stage of life and having a support system to lean on could make a huge difference. I think it would be amazing for mentorship programs and career associations to become more popularized in different sectors of our business community.
Q: What is a professional development experience that has changed the way you view leadership?
A: One professional development experience that has changed the way I view leadership is a program called The Women’s Assembly through Echelon Front’s Extreme Ownership Academy. My biggest takeaway from this experience was that every person is a leader regardless of their job title. It was inspiring to hear stories of strong career women who have navigated the challenges of supporting their personal and professional commitments with determination and success. I would highly recommend this program to any woman who is seeking inspiration in any aspect of their life.
Q: What are some important life lessons you have learned?
A: I have learned that there is immense value in being openminded to the ideas, beliefs, and opinions of others. Every person you meet has had unique experiences that have helped shape their viewpoints. There is so much to learn when you withhold judgment from new perspectives.
Q: What are some of your favorite things to do in our community?
A: I love trying new restaurants, exploring different venues, and finding events to attend in the community.
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself building a family, working in a career that brings me joy, and serving my community to be a small piece of building a brighter future. I hope to continue to prioritize learning and developing my skills with the intention of progressing both personally and professionally.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through this program, I am hoping to learn more about myself while making connections with other amazing women in the community who have similar goals. I am also excited to discover additional opportunities to serve the FargoMoorhead area.
Q: What are your passions outside of work?
A: Outside of work, I enjoy spending time with family and friends, traveling, and learning new hobbies. In the warmer months, I love hiking, playing tennis, and spending time outside.
Carly Smithers
Q: Tell us about yourself.
A: I was born and raised in the Minneapolis area, where I basically lived in my backyard pool each summer as a kid. I learned about teamwork early on with my involvement in year-round sports. My husband is my high school sweetheart—we met on the cross country running and skiing teams. We've run half marathons and skied full marathons together. We both moved to Fargo to attend NDSU (go Bison), and I received my doctorate of pharmacy in 2014. I accepted a staff position at Dakota Clinic Pharmacy, and my husband purchased a local small business in town—so we planted our roots in Fargo after graduation. I have been with Dakota Clinic for 10 years, and recently upgraded my title to Pharmacy Manager. I work with a great crew, and I am proud to serve patients in the FM area. After years of struggling with infertility, my husband and I were blessed with three amazing rainbow babies (ages 5, 4, and 7 months). I love being a mom more than anything, and it is a title I definitely don't take for granted. In our free time, we love to make memories with our kids. We have a goal of trying to take two family trips a year—in hopes of eventually making it to all 50 states. I also love spending summers at the lake with family— we do a huge Fourth of July boat parade every year, and last summer I swam across the lake with my 68-year-old mom!
Q: Who is someone who has been influential in your journey?
A: My inspiration to lead comes from my manager, Laura Morris. She has paved the way in advocating for females to feel empowered in what was once a mostly male-dominated industry. She demonstrates inclusivity with her kindness to our patients, has fought for her voice to be heard
when it matters most and cares to move the needle forward in our profession. She allows me to be recognized as a human and mother in the workplace, and not just a number. She is the ultimate "girl-boss," and her work is going to have a positive effect on future female generations to come.
Q: What drives you?
A: I truly believe my drive is inherent. Even as a kid, I always wanted to go above and beyond what was expected—learn more from the textbooks, keep improving my race times, etc. I find that this drive is still very much a part of me today. I am constantly trying to better myself and creating ways to use that betterment to help other people.
Q: Where do you see yourself in 10 years?
A: My husband once asked me, "When we are old and rocking on the front porch together, what memories will we be talking about that we haven't lived yet?" That question is one I am always trying to live out. I hope that 10 years from now, I will have 10 more years of family memories/traditions added to my belt. I hope to still be in my role at work, with the goal of impacting hundreds of patients.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: With this opportunity, I am hoping the program will get me away from the pharmacy dispensing counter for a bit and get me out in the community so that I can actually meet and have a better understanding of the patients I am serving. I'd love to learn more about different organizations in town and find a couple I can become passionate about. I also would love to gain skills to help me genuinely do right by the team I am leading.
Erin Stenger
CULTURE PROGRAM MANAGER, ULTEIG
Q: Tell us about yourself.
A: I grew up in Crookston, MN, and moved to Fargo to attend NDSU (go Bison), where I earned a degree in English and a certificate in publishing. I had big plans to be an editor in the Twin Cities after graduation but had already fallen in love with the Fargo community and knew this was where I wanted to put down roots. I began my career in the proposal department at Ulteig and, over the course of 10 years, have held several rewarding marketing and program management-related roles. Along the way, I had opportunities to lead within culture-focused committees and jumped at the chance to take on my most fulfilling role yet. In my current position as Culture Program Manager, I have the privilege of managing employee engagement and connectivity programs in pursuit of a positive workplace culture and employee experience. My path to this role hasn't been traditional or straightforward, but each step has given me the chance to try new things, build skills, explore my passions, and learn more about myself in the process, which ultimately shaped me into the leader I am today.
Outside of work, I've been married to my wonderful husband, Matthew, for just over two years. Beyond my most important roles as wife, step-mom to our daughter, Joie, and dog mom to our golden retriever, Emmie May, I also proudly hold the titles of daughter, sister, aunt, Godmother, volunteer, mentor, and friend, to name a few. My family loves traveling to new destinations, attending concerts, checking out new restaurants, and exploring all the beauty this region has to offer. When we're not on a new adventure or building something in the garage, you'll probably find us hanging out at the lake, cheering on the Bison, or spending time with friends and family.
Q: Who is someone who has been influential in your journey?
A: My family continuously motivates me to be a better mom, wife, and leader. Not only does my husband demonstrate an incredible work ethic and heart for serving others, but he is my biggest cheerleader and pushes me to be the best that I can be. Becoming a stepmom has also taught me so much and has been a very rewarding part of my journey.
I am also blessed with incredible parents and can attribute many of my passions and outlook on life to them. They taught me the importance of faith, family, hard work, education, consistency, and empathy. Both of my parents had careers as teachers, and I am continually inspired by the way they love generously, live out their values, lead with servant hearts, and treat others with kindness and dignity. Without their influence in my life, I wouldn't be who I am today.
I've also been fortunate to have several influential female mentors throughout my career. These leaders believed in me, advocated for me, and encouraged me to use my voice. Each of them stepped into my life at exactly the right time, and their support throughout my career has given me the confidence to tackle various opportunities and challenges head-on. There is so much power generated by women supporting other women!
Q: What drives you?
A: I am motivated by my faith, family, doing the best with what I've been given, and striving to be a better version of myself each day. I have a goal to be 1% better than the day before—whether that means taking the opportunity to grow and learn something new or being more consistent in one particular area of my life.
Q: What is a professional development experience that has changed the way you view leadership?
A: A few years ago I completed a mini MBA program at the University of St. Thomas Opus College of Business. Over five days, we dove into topics ranging from strategy development to financial statements. This was one of the most intense, yet influential parts of my leadership journey, as it challenged me to explore topics that, at the time, I didn't believe were for me. This experience gave me a new perspective of my own potential, built practical skills, and stretched me into new areas of leadership.
Q: What are some important life lessons you have learned?
A: When something unexpected happens, I try to remember the phrase, "This isn't happening to me, it's happening for me." This powerful shift in mindset has helped me look for the opportunities that could come from change, rather than focusing on the bad. I'm a firm believer that things happen for a reason, and when you focus on the positives, it's much easier to embrace change rather than fear it.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I have loved seeing the positive impacts this program has made in the lives and careers of multiple friends and individuals in my network. I am looking forward to creating long-lasting connections, adding new skills, learning more about myself, and getting more involved in the community. The empowerment, leadership development, and sense of belonging this program builds is incredible and I am so grateful to be part of it!
SUPERVISOR, GATE CITY BANK
Shantae Schumacher
RESIDENTIAL APPRAISER
Q: Tell us about yourself.
A: I grew up in Pollock, SD, a tiny town along the Missouri River where my youth felt like a country song. I married my high school sweetheart, Ben, and we settled down in Fargo after attending NDSU. We live in north Fargo with our three sweet sons. I work for Gate City Bank as the residential appraiser supervisor where I get to work with an awesome team that is our internal appraisal and evaluation department at the bank. Outside of work and being a mom, I enjoy spending as much time as possible at the lake in the summers and traveling. I also enjoy reading and working out.
Q: Who is someone who has been influential in your journey?
A: My mom has always inspired me. She has worked hard her whole life, a lot as a single parent and I never heard her complain. She has always been there to help others. While going through a cancer journey a few years ago, she had that kindness repaid to her by family, friends, and members of her community. She has always been independent but had to accept help during that time. As someone who finds it hard to accept help, it made me realize that you can't do everything alone and even if you do, it's not the most effective. It made me realize that collaborative efforts are almost always more successful.
Q: What drives you?
A: I'm always striving to be a better version of myself, whether it's personally or professionally. I love to learn about new topics and dig in and be able to gain some basic knowledge and if it's something I'm very interested in, continue learning.
Q: What are some important life lessons you have learned?
A: Never underestimate the power of one meeting, encounter, or experience that could change the trajectory of your life. I fully believe that you have to work hard for things, but I also believe in the power of connections leading you to where you are supposed to be.
Q: What are some of your favorite things to do in our community?
A: I love checking out new restaurants and bars/breweries and finding a good cup of coffee. I also love perusing downtown and finding unique products and shops. Our family enjoys checking out kid play areas around town whether it's a park, indoor playground, or pool.
Q: Where do you see yourself in 10 years?
A: I truly don't know! I am always amazed to look back at my journey and hear about other people's journeys because it is usually never what was expected, which is what makes life so great! I do plan on spending as much time as possible with my family and watching my children grow up. I hope to continue being in a leadership role of some sort. I also hope to expand my volunteerism and become more involved in our community.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I am excited for the opportunity to connect with so many other awesome women in our community, learn different leadership styles, and make some lifelong connections. I am also excited to dig deeper into myself and build myself as a leader.
Chloe Reichel
Q: Tell us about yourself.
A: I grew up in the Twin Cities, calling Maple Grove, MN, home. After high school, I attended NDSU (go Bison), where I earned my degree in marketing and communications in 2015. Fargo-Moorhead quickly captured my heart, and I knew it was the perfect place to build my home and career.
Since then, I’ve been lucky to channel my love for marketing and relationship-building into several rewarding roles. Today, I work as the marketing and professional relations specialist—optometric liasion at Vance Thompson Vision. Combining creativity and connection every day with a team that feels like family!
When I’m not working, you can find me at the lake in Walker, MN, soaking up the sunshine with Jake, and our mini Goldendoodle, Kota.
Q: Who is someone who has been influential in your journey?
A: I’ve been fortunate to have incredible mentors throughout my life who have shaped me into the person I am today. These include inspiring coworkers, my mom, and my grandma.
From strong and talented colleagues, I’ve learned how to grow professionally and navigate the path to success with confidence and purpose. My mom has been my greatest teacher in kindness, showing me how to treat others like family and lead with heart. And my grandma—what an extraordinary woman! She’s the one who sparked my love for fashion and interior design and taught me the importance of strength, resilience, and pursuing my dreams fearlessly.
Q: What drives you?
A: What drives me is the sense of accomplishment that comes from
setting goals, working toward them, and seeing the results come to life. There’s nothing more motivating than watching hard work pay off and plans come together.
Q: What do you think can be improved in our business community?
A: Business doesn’t have to be all work and no play. Let’s build a vibrant, supportive community where we share resources, connect with great mentors, and collaborate to make things happen—together!
Q: Tell us about a professional development experience that has changed the way you view leadership.
A: One professional development experience that truly stands out was with a coworker and former mentor, someone who was highly experienced in corporate education and career development. He would often say, "Get comfortable being uncomfortable," and reminded me that the only constant in life is change. These lessons have profoundly shaped my approach to both personal and professional growth. They taught me to embrace discomfort as a catalyst for learning and development, while also recognizing the power and potential that comes with change.
Q: What are some important life lessons you have learned?
A: An important life lesson I’ve learned is that everything happens for a reason. While it may be difficult to understand in the moment, with time, the purpose behind it all becomes clear, and everything eventually falls into place.
Q: What are some of your favorite things to do in our community?
A: A few of my favorite ways to get involved in the community include volunteering with BIO Girls,
a program that has an incredible impact on the lives of so many young girls. I also love spending time with friends and family, exploring new restaurants, stores, wineries, and breweries, and participating in the exciting events happening around town.
Q: Where do you see yourself in 10 years?
A: In 10 years, I envision myself leading a team, growing our family, and relentlessly pursuing my goals. I want to be in a role that continues to bring me joy, serving as a role model for our children while actively working toward my personal aspirations every day. My hope is to be in a place that brings ongoing happiness, where I can keep growing, setting new challenges, and finding fulfillment in both my personal and professional life.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: This program is something I never imagined I would have the opportunity to be part of! I was incredibly excited and shocked when I found out I was accepted. What I’m most looking forward to from this experience is growing my leadership skills to help me reach the next level in my career. I’m also thrilled about the opportunity to build lasting friendships and connections with 34 amazing women. This group is truly special, and I know they’ll be a source of support I can count on for just about anything!
Q: What are your passions outside of work?
A: Outside of work, I enjoy spending time at the lake in Walker, MN, whether it's on the boat in the summer or snowmobiling in the winter with Jake and our Mini Goldendoodle, Kota. I also love traveling and making memories with friends and family.
Carly PritchardVP & SENIOR TALENT BUYER, JADE PRESENTS
Q: Tell us about yourself.
A: I’m Carly—a lifelong music fan, wife, friend, neighbor, and Fargo local since ‘93. As VP & Senior Talent Buyer at Jade Presents, I have the privilege of booking, promoting, and producing live events at some of the region’s top venues, including Bluestem Amphitheater, UP District Festival Field, Fargo Theatre, Sanctuary Events Center, and other incredible spaces throughout the tristate area and beyond.
My love for music started early and found direction at NDSU’s campus radio station, KNDS 96.3. As a student DJ and later part of the leadership staff, I discovered my passion for connecting artists I admire with audiences in my hometown. This “aha” moment inspired me to switch my major to communications which shifted my career path, and even led to meeting my husband—a fun twist in my story!
I joined Jade Presents in 2012, starting in PR and evolving through various roles that gave me a deeper understanding of the business, and I was hooked. In March 2020, I was honored to be promoted to VP and partner—a milestone moment that also coincided with the start of a global pandemic. Despite the challenges, our team emerged stronger than ever, and I’m excited for what’s ahead as we continue to produce more world-class entertainment in 2025 and beyond.
Based in Fargo and focused on booking shows in tertiary markets like my hometown, I’m driven by a love for the underdog and a commitment to making these oftenoverlooked communities vibrant places to live, work, and visit.
Q: Who are some people who have been influential in your journey?
A: My sweet husband, Ty, is forever the best thing that ever happened to
me. My fantastic parents, Joan and Randy Bishoff, who raised me with pure love and so many of the core values I've carried into adult life. My visionary boss, Jade Nielsen, who took a chance on me and taught me the trade skills of his company and life’s work. My fabulous co-VPs and co-workers, especially Emily Finley who is a United Way 35 Under 35 alum who encouraged me to apply for this program. All have shared invaluable gifts and inspire me to be a better leader every day.
Q: What drives you?
A: At Jade Presents, our mission is to bring world-class entertainment to Fargo-Moorhead and similar communities that are too often overlooked by major tours. While it’s sometimes easy to feel discouraged by comparisons to larger cities like the Twin Cities, Denver, or Chicago— or by the frequency of hearing “no”—it’s incredibly rewarding when persistence pays off and we secure that hard-earned “yes.” What drives me is the opportunity to work with an amazing team and partners to showcase how truly special FargoMoorhead is, despite its geographic location and size. Each event is a chance to make a lasting impression on artists and fans alike, creating a ripple effect that brings even more talent and excitement to the area. The most fulfilling part for me is watching fans make unforgettable memories at shows, and knowing our work contributes to making the community an even better place to call home.
Q: What are some important life lessons you have learned?
A: I never say "never." Rejection doesn't have to be the end of the story—persistence and adaptability can lead to success over time. Focus on what you can control. Planning is important, but not every outcome is within your power. Adaptability and resilience are the name of the game.
Q: What are some of your favorite things to do in our community?
A: My husband and I live in a 135-year-old farmhouse in Fargo's Hawthorne neighborhood with our cat and dog. We enjoy walking through Island Park and exploring downtown near our home. I gravitate to cozy, small-group activities like game and movie nights in the colder months, with Christkindlmarkt being a highlight every year. In the summer, I am usually soaking up as much time outdoors as possible, either working or attending a show at Bluestem or Festival Field which feels a lot like summer camp, or taking care of my garden. Regardless of the season, when the mood strikes, nothing tops the energy of going to a show, singing, and dancing for me!
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself starting a family and continuing to advance in my career, programming live entertainment for a growing metro area. I hope to mentor my teammates and apply the leadership skills I've gained through this United Way program to support their growth and contribute to the success of my team and the greater community.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: As a young leader on a small team in a competitive industry, I believe the United Way 35 Under 35 Women's Leadership Program will provide me with valuable perspectives, tools, and connections to enhance both my professional and personal growth. After stepping into more visible roles, including representing my company at a national conference and in local media, I’m focused on strengthening my communication skills and boosting my confidence.
ADMINISTRATIVE SUPPORT MANAGER, UNITED WAY OF CASS-CLAY
Jasmine Powell-Calhoun
Q: Tell us about yourself.
A: I was born and raised in the vibrant city of Santa Ana, CA. I married my middle school sweetheart, and together we’ve built a beautiful family with our four children: Nolan (11), Nova (9), Navy (8), and Nash (5).
I pursued my passion for communication by earning a degree from North Dakota State University, where I had the incredible experience of being a Bison Cheerleader. My professional journey has been diverse; I started as a doula and childbirth educator, became a prenatal yoga instructor, and most recently transitioned into human resources. I now have the privilege of working at United Way.
Outside of my professional life, I cherish my role as a wife and mother. I enjoy reading, hosting bunco nights, and being the ultimate "mama cab." I love karaoke and have a soft spot for reality TV, always finding joy and laughter in the little moments. Through my passions and commitments, I strive to inspire and help those around me..
Q: Who are some people who have been influential in your journey?
A: Throughout my life, I have been blessed to be surrounded by a multitude of inspiring, influential female leaders. However, the most influential person, teacher, and mentor, in my life, without a doubt has been my mother. Her resilience, work ethic, and unwavering optimism have had a profound impact on my life. As a single mother in a demanding law enforcement career, she faced countless challenges, yet never let them deter her. Witnessing her transform from a shy girl to a strong and empowering matriarch has been truly inspiring. Her ability to juggle the responsibilities of both caregiver and provider has taught me the importance of determination and perseverance. She didn't just
tell me the right things to do, she showed me through her actions and empowered me to think through the obstacles. Her unwavering support and constant encouragement have shaped me into the person I am today. Without her involvement in my life, I would not have the strength, drive, and resilience that have propelled me to overcome my own challenges and strive for excellence. I am forever grateful for her guidance and will continue to carry the lessons she has taught me throughout my journey.
Q: What drives you?
A: I am driven by hope, inspired by the belief that there can always be a better tomorrow and new opportunities on the horizon. This sense of hope compels me to challenge myself and others to rise to the occasion, addressing yesterday’s problems while working toward a more equitable and harmonious future. I find motivation in the potential for positive change, as we collectively transform challenges into opportunities for growth and improvement, ensuring a brighter world for future generations to inherit.
Q: What are some important life lessons you have learned?
A: Some important life lessons I have learned include the significance of living life according to what you value most and embracing the idea of living as if nobody's watching. In the past, I often held back, but I have come to realize that I feel my best when I fully express myself and pursue my passions openly.
These lessons are works in progress, as I continually strive to align my actions with my values. Living authentically brings me a sense of fulfillment and purpose, allowing me to march closer to my goals without fear of judgment. This ongoing commitment to self-expression not only inspires me but also encourages others to embrace their true selves.
It’s a journey that I’m excited to navigate, knowing that growth and authenticity are lifelong pursuits.
Q: What are some of your favorite things to do in our community?
A: Some of my favorite things to do in our community revolve around supporting and engaging with our youth. In light of my current phase in life, I find great joy in participating in activities that uplift and empower young people. Our community truly rallies around them, and it's incredibly fulfilling to create meaningful experiences, memories, and relationships with my neighbors as we raise our families together.
Whether it's volunteering for local events, attending youth sports games, or participating in educational programs, I appreciate the sense of camaraderie and shared purpose that comes from working together for the benefit of our children. These connections not only enrich our lives but also strengthen the fabric of our community, making it a vibrant place to live and grow.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: From the United Way 35 Under 35 Women's Leadership Program, I am hoping to bolster my self-confidence. As a champion for so many others, I recognize the importance of turning that focus inward and cultivating a stronger sense of self-belief. I aspire to gain valuable insights, skills, and connections that will empower me to embrace my own strengths and potential.
By participating in this program, I aim to enhance my leadership abilities and develop a clearer vision of my personal and professional goals. Ultimately, I want to emerge from this experience with renewed confidence, ready to take on new challenges and inspire others along the way.
Elise Martinson
SITE MANAGER, SCHEELS
Q: Tell us about yourself.
A: Born and raised in the FargoMoorhead area, I’ve been fortunate to call this vibrant community home for most of my life. After graduating high school, I pursued my business management and analytics degree at Grand Canyon University, earning my degree in 2022. Though I loved my time in Arizona, the pull of family and friends brought me back to the Fargo-Moorhead area after graduation.
Since returning, I’ve discovered my passion in the retail and e-commerce sector, currently serving as the E-Commerce Site Manager at SCHEELS. My role is dynamic and ever-evolving, offering new challenges and opportunities every day—something I truly enjoy.
Outside of work, you’ll often find me at Solidcore or enjoying a cup of matcha at one of the local coffee shops. I believe in balancing work with adventure, so I make it a priority to carve out time for travel. In the summer, I am always making regular trips to the lake to soak up as much time as possible by the water.
Q: Who are some people who have been influential in your journey?
A: My parents, Jeff and Jen, have been the most influential figures in my life, teaching me lessons in independence, kindness, strength, and the importance of being welcoming to others. They’ve always encouraged me to be my best self, creating an environment that nurtures creativity and opportunity. I frequently turn to them for professional and personal support and guidance. Their example inspires me to grow and embrace new challenges constantly.
Another key influence has been my late grandpa, Jack, an English teacher who sparked my love for reading and learning. He taught me to slow down and appreciate the moment, and
his motto, "boredom is underrated," reminds me to be present and engaged with the world around me. Despite living with Parkinson’s Disease, he always maintained a positive attitude and showed me how to give my best, no matter the circumstances. His influence continues to shape how I approach life.
Q: What drives you?
A: What drives me is the constant pursuit of being the best version of myself. I’m deeply committed to personal growth, and I believe that self-improvement is a continuous journey. What that looks like is always evolving—it could be pushing myself to learn new things, stepping outside of my comfort zone, or finding a balance between my professional and personal life. I’m driven by the desire to be the best I can be, and I’m always refining what that means along the way.
Q: What do you think can be improved in our business community?
A: One area for improvement in our business community is the continued expansion of workforce development programs. As the Fargo-Moorhead area continues to grow, we need to ensure there are enough skilled workers to meet the demands of expanding industries. Continuing to strengthen partnerships between businesses, educational institutions, and local organizations could help provide better training and career development opportunities, ensuring that our workforce is prepared for the future.
Q: What are some important life lessons you have learned?
A: One of the most important life lessons I’ve learned is that the challenging moments often lead to the most growth. When something feels horrible or overwhelming in the moment, it’s easy to think it’s a setback or a failure. However,
looking back, I’ve realized that those tough experiences are often the very things that shape you into a stronger version of yourself. The struggles I thought would hold me back have turned out to be opportunities for growth, resilience, and learning. It’s a reminder that, sometimes, what seems like a setback can be the best thing to happen in the long run.
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself giving back to the community, continuing to grow professionally and personally, and staying connected to friends and family. I’m excited to keep learning, take on new career challenges, and travel, all while enjoying the moments with those I care about.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through the United Way 35 Under 35 Women’s Leadership Program, I’m excited to connect with a diverse group of incredibly talented women who each bring unique leadership skills and passions to the table. Without this opportunity, I likely wouldn’t have had the chance to meet and learn from such an inspiring group of individuals. I’m eager to connect with them on a deeper level, share experiences, and build relationships that will not only expand my network but also help me grow as a leader. I look forward to the personal and professional growth that will come from being part of this empowering program.
Q: Is there anything else you would like to share with the readers?
A: Thank you for reading about this year’s group of women. This program wouldn’t be possible without all of the support from our community, and we’re all extremely grateful!
Emma McIntyre MANAGER OF DEVELOPMENT, FOLKWAYS
Q: Tell us about yourself.
A: Hi there! My name is Emma, I am a passionate community member with a love for civic engagement, performing arts, and really any experience that gathers community. In my role at Folkways, I get to ensure that our community programs are able to sustain for years to come. I am passionate about our work at Folkways because of our impact on aiding in workforce retention, local food access, small business growth, and arts vibrancy in Fargo-Moorhead.
My love for community started in high school after I attended TEDxYouth@ Fargo, and following my graduation from the University of Northern Colorado in 2020, I chose to move back to Fargo to work at TEDxFargo full-time after three years of working as an intern/remote. While at school in Colorado I would watch Folkways events from afar, eager for the day I could attend Christkindlmarkt, or when summer break would eventually bring me back for the Red River Market. Now, I am grateful to be a part of creating the experience that ultimately played a role in attracting me back to the region.
When I'm not at work you can typically find me out and about in Fargo with my partner Lane, and our two pups Hati and Otis. I'm a fan of a good project and love to crochet, garden, read—you name it!
Q: Who is someone who has been influential in your journey?
A: My little sisters—Eliza and Alicia! While we’re technically part of the same generation, Gen Z, I learn so much from them and the way they interact with the world. They are more emotionally aware and honest than I ever was at their age. With a seven- and nine-year age gap between us, I feel like they constantly teach me about what the next generation has to offer.
Q: What drives you?
A: I am driven by community and people. As an extension of that, I am driven to help people feel a part of our community. I feel quite a bit of fulfillment from helping connect someone to an event, club, or person. Additionally, I'm motivated by big ideas. An innovator at heart, I love to help make great ideas and projects happen.
Q: What do you think can be improved in our business community?
A: I think our community could benefit from being more honest in our feedback on projects and ideas. When we fail to provide constructive criticism, we inadvertently promote mediocrity—and I think we can all agree that we don’t want to exist in a mediocre community. Right? Can't let that ego get in the way.
Q: Please tell us about a resource that has changed the way you view leadership.
A: "How I Built This" with Guy Raz, aside from my love of startups, this podcast taught me how to be a great listener. The host does a great job at allowing a founder to share their story and asking authentic questions that honor their experience.
Reminder that you can get free audiobooks from the Fargo Public Library with their Libby App!
Q: What are some important life lessons you have learned?
A: How important it is for you to show up and participate. It's not weird to be the first person to ask to hang out, create an event, or start a conversation. Often times you are helping make those around you more comfortable. And if they think it's weird, they likely have other things going on.
Ashley Lundberg
PRICING STRATEGY ANALYST, DOOSAN BOBCAT
Tell us about yourself.
A: Originally from Fargo, I graduated from Concordia College with a BA in biology. Initially, I aimed to become a veterinarian. However, studying abroad in Norway and backpacking through Israel with my now-husband, David, inspired me to serve my country and seek challenges beyond academics. This led me to serve in the US Army as an intelligence analyst with the elite forces of Joint Special Operations Command. After my military service, we remained in Georgia for a few years where I further challenged myself and launched a real estate investment business to support our life goals. In 2019, we returned to Fargo to raise our two amazing children close to family in a community that genuinely feels like home.
Currently, I work as a North America pricing strategy analyst for Doosan Bobcat. In my role, I develop, evaluate, and implement pricing strategies to maximize revenue and profits. I collaborate closely with our executives and enjoy connecting with colleagues across various departments. Although my career path has been unconventional, I love how I've adapted and seized the opportunities in front of me. I aim to inspire others by showing that sometimes the best path is the one you don't even know exists yet.
Q: Who are some people who have been influential in your journey?
A: My husband David has been instrumental in developing my perspectives and priorities in life. His influence has helped me achieve a balance between professional success and personal fulfillment. I’m a very driven individual and used to believe success was primarily measured by financial gains and career achievements. However, David's focus on the intangibles of time, health, and relationships has provided me with a deeper
understanding of what it means to live a successful, meaningful life.
Throughout my professional journey, numerous individuals have shown me that hard work, discipline, and problem-solving open doors to opportunities. Stepping outside your comfort zone and embracing the possibility of failure is essential. At Doosan Bobcat, I continue to encounter inspiring people, particularly the women within our organization.
Q: What drives you?
A: I am inspired by the future and excited by the opportunities that lie ahead, whether they are personal or professional. I consistently set goals and create timelines to turn my dreams into reality. My strength as an achiever, with an internal fire driving me to do my best work, plays a significant role in reaching those goals.
Q: What do you think can be improved in our business community?
A: Our business community can create more networking and leadership development opportunities for individuals, particularly women in their 30s and 40s. While some individuals may pursue a continuous career path from college onwards, others might transition to different roles or careers later in life. I understand the challenges of entering a new career and building new connections. Additionally, there are various stages in life where one may have more time to devote to their career, such as when children are older. I feel privileged to be part of the 35 Under 35 Women's Leadership Program, and I believe this program will provide me with opportunities to connect and contribute to our community in ways I wouldn't have been able to otherwise. I would love to see similar programs available to individuals at all stages of their
careers or lives, regardless of age.
Q: What are some important life lessons you have learned?
A: Having been in high-tempo military operations, I have come to understand that tomorrow is never guaranteed. Despite my experiences, I strive to make the most of each moment and regularly reflect on what is important in my life, as these priorities can evolve over time. Life consists of various stages, and it is essential to enjoy each stage for the purpose it serves. Additionally, I aim to avoid comparing myself to others, recognizing that everyone has a unique journey.
Through my experiences, I've come to realize that the true luxuries in life are having loved ones who care for you, as well as being present and attaining peace of mind. With my current focus on prioritizing overall health, I consistently make time to nurture my relationships and maintain connections with others.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: "Surround yourself with people that reflect who you want to be and how you want to feel. Energy is contagious." This quote has led me to become more intentional about whom I spend my time with and the 35 Under 35 program embodies positive energy. The chance to engage with a supportive network of like-minded women dedicated to leadership and growth is incredibly exciting. I am enthusiastic about surrounding myself with other accomplished women in our community to find inspiration and to be a source of inspiration. The mentorship and collaborative environment provided will not only enhance my own development but also empower me to contribute meaningfully to others' journeys, creating a ripple effect of positive impact.
Britni Langevin
COUNSELOR AND CLINICAL SUPERVISOR, THE VILLAGE FAMILY SERVICE CENTER
Tell us about yourself.
A: I was born in Fargo and raised in a variety of Minnesota small towns. I moved to the Fargo-Moorhead community in 2014 and have resided here since. I attended Minnesota State University Moorhead where I completed my bachelor's degree in psychology in 2018 and my Master's degree in clinical mental health counseling in 2020.
After graduation, I started my career at The Village Family Service Center. Within my career, I have worked in a variety of contexts including in home, online, and in the office setting. I received specialized training in treating trauma from early childhood to adolescence which has been the largest area of focus for my clinical practice. In June of 2024, I accepted a clinical supervisor position where I support clinicians in various phases of development. I currently oversee fully licensed clinicians, clinicians within their first two years of practice, and graduate interns. I love the opportunity to cultivate growth, learning, and reflection for both my clients and supervisees. I got engaged and bought a house in 2022 with my now husband, Zander. We got married in 2023 and are still in our house with our two fur babies. We love to hike, camp, and spend time outdoors specifically at the MN lakes.
Q: Who are some people who have been influential in your journey?
A: I am blessed to have amazing grandparents who have been pivotal in creating my qualities and values. They instilled in me hard work, unconditional love, and always encouraged me in all my dreams and aspirations. Someone who inspires me both personally and professionally is my current supervisor Shauna Erickson-Abou Zahr. She is a brave, confident, assertive, and a brilliant woman and clinician. She was the clinical supervisor over my internship and
oversaw me debuting into the field of counseling. She has continued to oversee my clinical practice and has since promoted me and continues my supervision within my new role. She is the model of a confident, assertive and reflective leader that I aspire to be.
Q: What drives you?
A: What drives me most, is making a difference in the lives of others. I am aware firsthand of the difficulties that occur in life and that many people don't have natural supports, empathy, or space that occur organically within their lives. Being able to provide these things for individuals is what initially drew me to the field of counseling and the work that I do. I am driven to be the warmth, safety, and reflection that individuals would not receive elsewhere. I am also driven by educating and cultivating the next generation of mental health professionals in hopes of reducing the difficulty in accessing mental health services and creating passionate, reflective, and competent counselors.
Q: What do you think can be improved in our business community?
A: I feel as though areas that could be improved in our business community are programs and resources for homeless individuals and individuals who are reintegrating into the community following incarceration. Recently, the homeless population has been a topic of conversation in the community and I believe the community needs continued education, resources, and changes regarding this. Not only on a community level but also on a macro level, change is also needed in the integration of those who have been incarcerated in gaining access to the most basic necessities such as employment and housing.
Q: What are some important life lessons you have learned?
A: Stand up for what you believe in, lead with kindness, invest in yourself, It takes all kinds of kinds, and lean on your people.
Q: What are some of your favorite things to do in our community?
A: We love to take our dogs walking at any of the city parks, try out new restaurants, and attend concerts. We specifically love downtown Fargo and attending community events such as the Red River Market. We love a variety of events including ballet at The Fargo Theater, a Bison game, or supporting events put on by our local businesses.
Q: Where do you see yourself in 10 years?
A: In 10 years, I hope to be happy, healthy, and strong. I see myself continuing my career and mental health and continuing to educate and cultivate the growth of others within the field. I hope to continue to advocate for services and focus on treatment and jail reform of children with incarcerated parents. I hope to start a family, live on a lake, and to have made it to all the National Parks in the United States.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I am hoping to gain confidence in myself as a leader and enhance my skills in assertiveness and public speaking. I am also looking forward to building personal and professional connections within the community.
Q: What are your passions outside of work?
A: I am passionate about connection with family and friends, traveling, spending time outside, a good book, sunny days at the lake, Frenchie snuggles, and photography.
Brenna Johansen
INNOVATION OUTREACH SPECIALIST, NSF GREAT PLAINS I-CORPS HUB
Q: Tell us about yourself.
A: Born and raised in Western ND, I have been a proud north sider in Fargo for 14 years. During the week, I work for NSF Great Plains I-Corps Hub as a recruiter traveling to our partner universities forming relationships and inviting researchers and entrepreneurs to our program. On the weekends, you can find me helping brides find their dream dress at Your Day By Nicole as a bridal stylist.
My time is best spent hanging out with friends and family, drinking Diet Coke and learning new skills and hobbies. This year's so far include billiards and sewing.
Q: Who are some people who have been influential in your journey?
A: My former manager and now good friend, Anne Johnson, has been influential to me both personally and professionally. She is self-made, honest, and committed. She listens without judgment, advocates for others, and invites them along with her in her successes. She is a leader, mother, wife, and faithful friend. I admire Anne in all she does. Her love, kindness, and influence have changed me gently and for the better.
Q: What drives you?
A: I am motivated first by relationships and second by creating impact. I often say I can be happy at any job I find myself in as long as I enjoy the people I work with and can build strong, healthy relationships with them. As I interact with those around me, I am challenged by the question "Was it a healing thing to have been with me?" I'm driven by the understanding that the words I speak matter and that I can create impact both positively and negatively. At the end of the day, people are most important to me and how I treat and interact with them is a reflection of my character. The third thing that
drives me? A Kia Sportage.
Q: What do you think can be improved in our business community?
A: Coming from my previous position at the Chamber of Commerce, my eyes have been opened to the topic of the workforce and the giant task our state has to improve it. Fargo-Moorhead and North Dakota in general is a great place to live with cost of living, quality of life, and people. I think our business community needs to continue to be competitive and conscious in attracting talent to our area. A person's job is their livelihood, our businesses should strive to offer prosperous wages and benefits to their employees to ensure quality and retention.
Q: Tell us about some resources that have changed the way you view leadership.
A: Last spring, I participated in Dale Carnegie's High Impact Presentations course which helped refine my public speaking skills and challenged me to step outside my comfort zone. When given the opportunity to present, especially as a leader, we must remember the impact our words have and the influence we carry. This program helped me realize the impact and influence I have while public speaking, especially as a leader.
A book I read in the last year that helped expand my view of leadership is Brene Brown's "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience." Being aware of our emotions and how they affect our experiences and interactions is a great practice for leaders as they think about connecting with others.
Q: What are some important life lessons you have learned?
A: Hard conversations make us better, the grass is greener where
you water it, there is so much love in friendship. Invest in your close relationships, when it comes to personal style—if you like the way it looks, that's all that matters. Trust me, you can pull it off, and just because your life doesn't look like others your age, it doesn't mean you're behind. You're doing great.
Q: What are some of your favorite things to do in our community?
A: I love all things downtown Fargo! Youngblood, Folkways events, Little Brother, and dive bar pool tables. If it's a social activity, you'll more than likely find me there. One of my favorite aspects of Fargo-Moorhead is recognizing community members everywhere I go. If you're looking to meet people, become a regular at a business you enjoy!
Q: Where do you see yourself in 10 years?
A: In 10 years, I hope to be married and grow a family while investing my time in the things that matter: family, friends, and my health.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I am hoping to make new connections with the women in this group who are all of different ages and stages of life. I hope to hear their experiences and take away small pieces I can apply to my own.
Q: What are your passions outside of work?
A: I love spending time with my family, game nights with my friends, catching a movie at the local theater, and relaxing at home with my two cats. Nothing beats a meaningful conversation over coffee and/or a meal with a close friend.
Vanessa Manlove
Q: Tell us about yourself.
A: I was born and raised in Fargo and have always considered it home even when I haven't lived here. I went to Concordia College for undergrad where I earned a degree in economics and then I went on to Southern College of Optometry in Memphis, TN. I currently work at Eyes on Broadway as an optometrist and love it! From an early age, I knew I wanted to be an eye doctor because mine made a significant impact on my life, and I wanted to help people in the same way. I enjoy helping people and making connections with my patients. In my free time, I enjoy spending time with my family and friends, creating sewing and quilting projects, and curling at the FM Curling Club. You can also find me cheering on the Bison at almost all home football and basketball games.
Q: Who are some people who have been influential in your journey?
A: My family has been some of the most influential people in my life. They have always believed in me and helped me achieve my goals no matter how big or small. Professionally, my biggest influence has been my optometrist growing up. He diagnosed and helped treat a binocular eye condition I didn’t even know I had, which is why I decided to become an optometrist. Daily, I’m inspired by my patients. Their stories motivate me to do more and be my best for them.
Q: What drives you?
A: I have an internal desire to do my best in anything that I do, pushing me to be the best I can be. If I can help others in the process, that’s even better!
Q: Tell us about a professional development experience that has changed the way you view leadership.
A: Back in October, the FMWF
Chamber of Commerce put on a Young Professionals Summit I attended. During that summit, I was able to take part in sessions related to having critical conversations, goal setting, and community involvement; all of which gave me bits of information on how to better lead by example and take small steps for improvement in myself or within my workplace.
Q: What are some important life lessons you have learned?
A: If you want something, go for it. It might be hard, but if you achieve it, all the work will be worth it. If you don’t, you will learn something in the process.
Q: Where do you see yourself in 10 years?
A: This is always a tricky question to answer, but I hope to be happy, healthy, and surrounded by a good support system of family and friends. I also see myself living out my calling as an optometrist at home here in Fargo.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I hope to gain a strong network of women who I can look to for both professional guidance and friendship. I also hope to gain effectiveness and confidence as a leader.
Q: What are your passions outside of work?
A: For the last 21 years, curling has been a big part of my life, and I’m a current member of the Fargo Moorhead Curling Club. I also enjoy spending time with my family and friends doing anything from going to local sporting events, to trying new restaurants to learning new skills at a local art class. I also like to travel but, unfortunately, don’t do it as often as I would like.
Kailee Koenen
PHARMACY QUALITY MANAGER, UCARE
Q: Tell us about yourself.
A: Hi! I’m Kailee and I’m a wife to Justin, mom of three beautiful young kiddos, Archer, Mackoy, and Millie, and a dog mom to an energetic German Shepherd, Olive. Most days our life is pure chaos chasing around the kids but we wouldn’t have it any other way. My husband and I met at our hometown high school in Clara City, MN. When I have downtime, I enjoy reading, spending time with my family and friends, enjoying my parents’ lake place, and holiday baking; and am excited for my newest venture into all things sourdough.
I attended North Dakota State University for both undergrad and pharmacy school where I graduated in 2015 with a Doctorate of Pharmacy and minors in chemistry and business administration. After graduation, I moved to Minneapolis where I completed two years of postgraduate residency training in ambulatory care pharmacy practice. In the fall of 2023, I started in my current role of the Pharmacy Quality Manager at UCare, a non-profit health plan serving MN and western WI where I lead a team of pharmacists who support our members with their medications through telephonic medication reviews and helping them overcome barriers they may face related to their health and medications. I feel fortunate to have found a company that values and encourages giving back to the community.
Q: Who are some people who have been influential in your journey?
A: There have been many strong women leaders in my life who have seen leadership potential in me early on in my career, taken a chance on me when I had very little leadership experience, and continue to be mentors and women I look to as examples of the type of leader I want to be. However, the most influential people in my journey have been and continue to be my parents, siblings, and my husband. Growing up, I had the opportunity to see firsthand
through my parents, Tom and Lisa, how working hard, serving others, and never giving up when facing adversity are staples of a life well lived. My mom is one of the strongest and most selfless women I know. Without their encouragement to dream big and support and confidence in me when facing setbacks, I know I wouldn’t be where I am today.
Q: What drives you?
A: At a young age, my parents instilled in me the importance of serving others with a compassionate heart and the value of being involved in your community. I believe this, along with my faith, is where my drive for wanting to lead a life of serving others in both my personal and professional life stems from.
Q: Tell us about some resources that have changed the way you view leadership.
A: In a previous role, when I was a new manager, I had the opportunity to complete an Emerging Leaders Program. Through this program, I was able to dive into content related to the different styles of leadership, communication skills, and a focus on growth mindset. It also helped me better understand the important difference between managing and leading others and allowed me to further develop my self-reflection skills so I can work to continue to grow as a leader.
Q: What are some important life lessons you have learned?
A: You never truly know what someone else is facing so always lead with kindness; you may just be the difference they need that day. You will make a mistake (or multiple) at some point in your life, take the time to reflect on what happened, apologize when necessary, and learn how to approach differently in the future.
Q: What are some of your favorite things to do in our community?
A: Having young children, we like to try out the different indoor and outdoor playgrounds/experiences and as they get older, getting more involved in community activities. You can catch us at the zoo most Saturday mornings in the Spring-Fall months! We enjoy time spent at the downtown and West Fargo Red River Valley Farmer’s Markets, supporting our local businesses, and trying out different restaurants, bars/breweries, coffee shops, etc.
Q: Where do you see yourself in 10 years?
A: This is a question I always struggle with answering because while it’s important to have a vision and goal for the future (I’ve had many), I think it is equally important to also keep an open mind to opportunities that may come outside the scope of your vision. In 10 years, I hope to be involved in a community organization that I am passionate about, continuing to work for a company that invests in the community and its team members, and spending as much time with my family as possible.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: While I’m excited about the personal and professional growth I know I will gain from this program to be the best mom, wife, colleague, and leader to my team that I can be, I’m also hoping to become more connected to our community and create connections with other passionate and driven women in this group. My husband and I relocated back to the Fargo-Moorhead area two years ago and had two of our three children since moving so I haven’t invested as much time into finding ways to give back and contribute to the community as I would like and I look forward to learning more about the ways I am able to get more involved. I’m also excited to take the time to reinvest in myself through this program.
Kelsey Hagen
Q: Tell us about yourself.
A: I grew up on a farm in rural North Dakota and attended North Dakota State University, where I earned a bachelor's degree in accounting. My husband, John, is also an accountant (nerds unite!), and we have two wonderful kids, Harrison and Adeline (Addie).
I’ve been with Eide Bailly for 7.5 years and truly enjoy what I do. My coworkers are the best, and I feel fortunate to be part of such a great team. When I’m not working or chasing our two kids around, I enjoy reading, getting in a good workout, doing puzzles, or catching up on the latest Netflix, Hulu, or Apple TV shows!
Q: Who are some people who have been influential in your journey?
A: My parents have been huge influences in my life. They taught me the importance of hard work, family, and always putting my best foot forward. My dad is a farmer, and my mom was a CFO of a rural hospital in North Dakota before retiring. They instilled strong values and work ethic in me, and I’m incredibly grateful for the role models they have been—and continue to be—in my life.
Q: What drives you?
A: My family, and more specifically, my two kids, Harrison and Addie.
Q: What do you think can be improved in our business community?
A: I would love to see more mentorship programs that connect those entering the workforce or early in their careers with experienced professionals who can offer guidance and support. Having access to mentorship—especially for women and working mothers—can make a significant difference in career growth and confidence.
Q: What are some important life lessons you have learned?
A: You don’t have to outpace anyone—sometimes, it’s okay to grow slowly.
Time is precious, and it moves quickly. I’ve learned the importance of slowing down, being patient with myself, and staying present. In a world full of busyness and distractions, it’s essential to be intentional with how we spend our time and who we spend it with.
Q: What are some of your favorite things to do in our community?
A: We love attending community events, especially Fargo Force and NDSU sporting events. Our family is also very involved with our church, Hope Lutheran.
In the summer, we enjoy spending time outdoors and visiting the many playgrounds in the FM area—we’re fortunate to have so many! In the colder months, we take advantage of the great indoor spaces in our community, like the Rustad Recreation Center, KidCo, Courts Plus, and We Rock the Spectrum.
Q: Where do you see yourself in 10 years?
A: In 10 years, I hope to continue growing in my career while building strong relationships with those around me. I plan to stay active and involved in my kids’ activities, supporting them in whatever they choose to pursue. I also hope to continue traveling, spending quality time with family and friends, and being involved in my community.
My goal is to maintain a balanced life where I can succeed at work, enjoy time with loved ones, and make a positive impact in my community.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I hope to further develop my leadership skills and gain a deeper understanding of myself so that I can continue to be a strong and effective leader for my family, community, and workplace.
I’m also excited about the relationships I’ll build throughout this program with the 34 other incredible women!
Q: Tell us about some resources that changed the way you view leadership.
A: I really enjoyed "The Slight Edge" by Jeff Olson. It presents simple yet powerful concepts that can be applied to many areas of life. The book provides practical and actionable approaches that help build daily habits for long-term success. It was an inspiring and motivational read!
For podcasts, I enjoy "The Mel Robbins Podcast" and "The Ed Mylett Show." I discovered both within the last year, and they’ve really helped me get out of my own way. They cover insightful topics and pose thought-provoking questions that have encouraged both personal and professional growth.
Q: What are your passions outside of work?
A: Outside of work, I enjoy spending time with family and friends, reading, doing puzzles, and staying active through yoga and workouts.
In the summer, we love going to the lake, and in the fall, we enjoy visiting my family’s farm—especially during harvest season. We also try to take a couple of trips each year. In the past year, we went on a cruise, spent a weekend in Nisswa, MN, and traveled to Florida.
Abbey Heilig
MARKETING DIRECTOR, EAGLERIDGE DEVELOPMENT
Q: Tell us about yourself.
A: Hi! I was born and raised in Fargo. I graduated from Fargo South High School in 2013 and Concordia College in 2017 with a Bachelor of Arts degree in business organizational leadership and marketing, along with a minor in English writing. During my junior year of college, I started an internship at EagleRidge Development, ended up loving it, and I still work there today as the Marketing Director. In my role, I manage everything in the marketing field for our company and affiliate companies, including advertising, social media, events, communications, and reporting.
I married my husband, Derek, in 2021 in Banff, and we now have a fun and energetic 1-year-old daughter, Stella, and a very loving (and also energetic) golden retriever, River. We love to travel, go to the lakes, and spend time with family!
Q: Who are some people who have been influential in your journey?
A: There are so many people who have had a tremendous impact on my life, and I am so grateful to all of them. First and foremost, my parents and sisters. My parents paved the way for my sisters and me and instilled values in us that allowed us to build lives we love. I am lucky to have sisters who are also my best friends. We have supported each other through every step of the journey, through both the highs and lows.
Outside of my family, I am grateful to work for a great company with leaders who are also wonderful mentors. They have encouraged me to challenge myself and seek out opportunities for professional growth.
Q: What drives you?
A: One of my biggest motivators is being a positive role model for my daughter, Stella. I want her to know
that she can do anything she puts her mind to and that she should live a full, adventurous, and joyful life. At my company, I love seeing a project evolve from a sheet of paper into a place where people love to call home or grow a successful business. It inspires me to produce quality work that I can be proud of at the end of the day.
Q: What do you think can be improved in our business community?
A: The Fargo business community is wonderful, but there are always ways we can improve. I think we can do a better job of supporting local businesses and being more inclusive. We need more women leaders, and I believe the 35 Under 35 Leadership Program is a great step in that direction!
Q: Tell us about a book that has changed the way you view leadership.
A: At EagleRidge, we have a book club where we read a professional development book, biography, or sometimes a piece of fiction, then meet as a team to discuss and share our biggest takeaways. Through this, snippets from various books and the conversations around them have changed the way I view leadership. One of my favorite books we have read is "How to Win Friends & Influence People" by Dale Carnegie because it emphasizes the importance of sincerity and genuine connections.
Q: What are some important life lessons you have learned?
A: You need people in your life you can lean on, and you can’t be afraid to ask for help. This lesson became even more relevant this past year when I became a mom. Balancing work and life can be tricky, so when work requires additional time outside of the 8-to-5, I am grateful for a supportive husband and family in town that I can lean on. When I am
needed at home, I appreciate having an understanding workplace. I tend to want to do everything myself, and asking for help can be hard for me, but it’s something I continue to work on.
Q: What are some of your favorite things to do in our community?
A: Fargo is a great community, and I have loved seeing its growth and change throughout my life. I enjoy exploring the amazing restaurants and attending various community events, like the Christkindlmarkt, Red River Market, and Unglued Craft Fest.
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself surrounded by family—likely chasing kids around to various activities— while continuing to push myself to grow and learn, give back to the community, and bring value to the company I work for.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Turning 30 this year has prompted me to reflect on my accomplishments and what I still want to achieve. Through this program, I hope to gain clarity on my future goals, grow my leadership skills, and build self-confidence. I am also excited to form lasting friendships with 34 amazing women!
Q: What are your passions outside of work?
A: My family is the center of my life, so my number one passion is spending time with them. I also enjoy being outdoors, traveling, reading, running, downhill skiing, going to the lakes, and enjoying a home-cooked meal surrounded by loved ones.
DOCTOR OF PHYSICAL THERAPY, APEX PHYSICAL THERAPY AND WELLNESS CENTER
Kayla Heger
Q: Tell us about yourself.
A: I was born and raised in Wahpeton, ND, and attended the University of Mary, where I completed my undergraduate degree in athletic training before earning my doctorate in physical therapy in 2015. My high school sweetheart and I moved back to the Fargo area that same year, got married, started our careers, and have been here ever since!
After starting my job at Apex, I found my passion in pelvic health, earning my board certification in women’s health in 2020. I am a passionate advocate for pelvic health, dedicated to educating and empowering my local community to make these services more accessible and widely understood. My ultimate goal is to help individuals achieve an improved quality of life and well-being.
When I’m not at work, my mom duties are in full swing between my 7-yearold and almost 3-year-old. We are an active family who loves everything outdoors—summers at the lake, trips to the beach, and spending time with friends and family.
Q: Who are some people who have been influential in your journey?
A: Without a doubt, my mom has been my greatest teacher, mentor, role model, and friend. From a young age, she instilled in me the values of kindness, responsibility, courage, and determination—principles that have helped me navigate life’s challenges. Her unwavering support, in both good times and bad, has built my resilience and confidence to face anything. She pushes me to be better, think critically, and keep an open mind and heart toward new experiences.
In my professional community, what started as a clinical rotation has turned into a full-time career doing what I love. Brooke Erstad, one of the co-owners of Apex, introduced me to pelvic health and has played a key role in shaping my career. Through her
mentorship, I have been able to step out of my comfort zone, embrace new challenges, and confidently pursue my passion.
Q: What drives you?
A: What drives me is seeing my patients reclaim the activities and joys they thought they had lost. Hearing, “I wish I would have known about pelvic PT sooner,” fuels my passion to spread awareness and provide lifechanging care.
In many countries, pelvic health services are a standard part of postpartum care, and I am dedicated to shifting that standard here in the U.S. to ensure more people have access to the care they need.
Q: What do you think can be improved in our business community?
A: I believe we can do more to encourage shopping locally and supporting small businesses. Additionally, a greater emphasis on overall well-being—whether through mental health initiatives or general wellness programs— could provide more resources for stress management and work-life balance. When business owners and employees feel supported in their well-being, they are more energized, focused, and motivated, leading to less burnout and increased creativity, innovation, and problem-solving.
Q: What are some important life lessons you have learned?
A: Life has taught me that the greatest rewards come from the relationships we build, the commitments we honor, and the authenticity we bring to each interaction.
I’ve learned that dedication doesn’t mean perfection—something I struggle with—but prioritizing what matters most and remaining persistent creates incredible opportunities. These lessons remind
me every day of what truly matters: the people I love, the work I am passionate about, and the legacy I hope to leave behind.
Q: What are some of your favorite things to do in our community?
A: Anything outdoors or kid-friendly! I love that our community offers so many engaging activities through the parks and recreation department, many of which are within walking distance of our home.
I also appreciate the opportunities I have to give back through my workplace, participating in initiatives such as United Way, the Great North Pole, and the Matthew’s Voice Project.
Q: Where do you see yourself in 10 years?
A: In 10 years, I hope to still be at Apex, continuing my work in patient care while expanding my passion for marketing. Whether in my current leadership role or a new opportunity that aligns with my goals, I want to live out Apex’s mission, vision, and values. Beyond my career, I hope to maintain a balanced lifestyle between work and home, take fun vacations with my family, try new experiences, and fully embrace life’s adventures!
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I am excited for the opportunity to collaborate with amazing women in our community, grow in my leadership skills, and network with like-minded individuals. I also hope to gain deeper self-awareness, professional development, and inspiration that I can bring back to my workplace, community, and personal life. Being part of such a dynamic group of women is another step toward achieving my personal and professional goals while contributing to a larger movement of empowering women in our community.
MANAGER,
Kasey Hanson
MARKETING & COMMUNICATIONS
FAMILY WELLNESS FARGO
Q: Tell us about yourself.
A: Originally from Coon Rapids, MN, I moved to Fargo to attend North Dakota State University, where I graduated in 2020 with a degree in marketing and hospitality. I fell in love with the supportive and friendly nature of the Fargo community and knew it was the perfect place to start my career as a young professional.
I have a passion for all things marketing and love bringing a brand’s vision to life. I’m also a fitness enthusiast with a deep commitment to community wellness and healthy lifestyles. In my current role as Marketing & Communications Manager at Family Wellness Fargo, I am incredibly fortunate to align my professional work with my personal passions every day.
I am an animal lover and have both a cat and a dog. I live in South Fargo with my fiancé, and on the weekends, you can usually find me at a fitness class, coffee shop, brewery, or trying out new restaurants in town.
Q: Who are some people who have been influential in your journey?
A: I am so lucky to have many inspirational, strong women in my life who have shaped me into the person I am today. My mother has always been my number-one supporter and has taught me to lead with empathy while never being afraid to stand up for what I believe in.
Q: What drives you?
A: I am driven by the pursuit of becoming a better version of myself. I am constantly seeking opportunities to learn, grow, and improve so I can show up stronger for the people around me.
Q: What do you think can be improved in our business community?
A: I believe we can always do better by investing in professional development, education, and training programs for employees across all industries. There is always something new to learn, no matter your field. Advancing employee skill sets leads to greater innovation, productivity, and a more engaged and motivated workforce.
Q: What are some important life lessons you have learned?
A: One of the most valuable lessons I have learned is the importance of stepping out of my comfort zone. Growth happens in discomfort—it fosters resilience, self-discovery, and personal advancement. By taking risks and embracing the unknown, we open the door to new experiences and professional opportunities we might not have otherwise pursued.
Q: What are some of your favorite things to do in our community?
A: One of my favorite things about our community is the variety of events available. From farmers markets to yoga with puppies to unique networking opportunities, Fargo offers something for everyone. I love seeing businesses collaborate to create meaningful events that bring people together.
I’m always looking to support new businesses and attend local events that expand my knowledge of our community. Some of my favorite local spots include Junkyard Brewing, Moxie Java, Red River Market, The Nines, and Pounds.
Q: Where do you see yourself in 10 years?
A: This is such a tough question! Ten years ago, I never would have
predicted the life I am living today, so I want to stay open to whatever the next 10 years bring without setting extreme expectations. More than anything, I hope that future Kasey feels fulfilled in her work, relationships, and passions.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I want to become a more confident leader—for myself and for others. I have had many great female leaders inspire me throughout my journey, and I want to be able to offer that same inspiration and support to others someday.
I am excited for the opportunity to dive deeper into my personal growth and strengthen my connections with other incredible women in our community.
Q: What are your passions outside of work?
A: I am very passionate about my group fitness community! I have been a group fitness instructor for the past seven years and teach multiple formats across several facilities in town. My goal is to make fitness fun and accessible for everyone, regardless of their fitness level, background, or ability.
Q: Is there anything else you would like to share with the readers?
A: Be open to new experiences and opportunities. Growth happens when you step outside your comfort zone, so don’t be afraid to take risks and challenge yourself!
Molly Gilbert
HR MANAGER, TRAIL KING INDUSTRIES,
Q: Tell us about yourself.
A: I’m a proud mom to two amazing daughters, Lydia (9) and Emersyn (5), and a deeply honored military wife to Joe, a Staff Sergeant with the 141 MEB here in Fargo. We live in Moorhead and cherish spending time together— whether it’s playing board games, enjoying the outdoors, or relaxing at our lake place on the pontoon. I’m also rarely without a book in hand.
Professionally, I oversee the human resources department and workers' compensation function at Trail King Industries. My role involves providing customer service to employees, assisting with benefits selection, and supporting recruiting, training, and legal compliance efforts. Outside of work, I am passionate about giving back to my community, coaching the DGF Girls Softball Club, and mentoring young girls through BIO Girls.
Q: Who are some people who have been influential in your journey?
A: One person who stands out is my sister, Sarah. Despite being seven years older, she often acts like the younger sister—but I wouldn’t trade her guidance for the world. We've faced many challenges together, always having each other's backs. She knows me better than I know myself and loves me more fiercely than I deserve.
Professionally, my boss, Lee, has been incredibly influential. He has given me the tools and knowledge to excel in my role while continuously boosting my confidence. His support, flexibility, and trust in me have been instrumental in my growth, allowing me to balance both my career and motherhood. I’m grateful to call him both a mentor and a friend.
Q: What drives you?
A: My family, and especially my two little girls, are my greatest
motivation. I love showing them what hard work looks like and being a role model they can look up to. Being their mom is the greatest gift I could ever receive, and they deserve the very best of me. They inspire me to be better, push myself further, and show up in ways I never thought possible.
Q: What do you think can be improved in our business community?
A: I currently work in the industrial park in West Fargo, and one of the biggest challenges we face is the lack of public transit in our area. While our metro transit system is great, it doesn’t fully serve the industrial sector. The nearest bus stop to our manufacturing facility is over a mile away, which can be a real hardship— especially after a 10-hour shift or during extreme weather conditions. I would love to see an expanded transit system that better serves industrial businesses, helping both employees and companies thrive.
Q: What are some important life lessons you have learned?
A: One of the most valuable life lessons I learned came in seventh grade, when my dad told me to always act professionally—no matter the time or place. You never know who is watching or what company you’re in, so it’s crucial to always present your best self.
To this day, professionalism means showing up with honesty, integrity, and loyalty, whether in my family life or my career. It has also taught me empathy, allowing me to approach others with respect and compassion while maintaining a commitment to excellence in all my interactions.
Q: What are some of your favorite things to do in our community?
A: My family and I love attending Fargo Force games, and my girls are
self-proclaimed park enthusiasts—if there’s a playground nearby, we’ve likely explored it. Our current favorite is the Rotary Natural Play Hill, which offers both play structures and walking paths.
Living in Moorhead, it’s been exciting to see new businesses thrive, and we make it a point to support them— especially the new food spots! We’re also fortunate that lake life is just a short drive away. Even though it’s only an hour from home, it feels like a world away, providing a perfect escape for relaxation and fun.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: One of my biggest goals is to be part of a strong community of female leaders. I am one of only six female managers in a male-dominated industry with 700 team members, so having the opportunity to connect with other women in leadership roles will be incredibly valuable.
I’m also excited to further develop my leadership skills, gain new insights, and find more ways to get involved in our community.
Q: What are your passions outside of work?
A: As long as the weather isn’t in the single digits, I love spending time outdoors—especially near the lake! I’m also an avid reader, so there’s always a book within arm’s reach.
One of my biggest passions is being a positive influence and leader for young girls. Coaching and mentoring have become my groove, and it’s been an incredibly rewarding experience that truly fills my heart.
Rachel Leyk
SENIOR IMPROVEMENT ADVISOR, SANFORD HEALTH
Q: Tell us about yourself.
A: My name is Rachel Leyk, I am a Nurse and Senior Improvement Advisor at Sanford Health focusing mainly in the areas of patient safety and surgical quality improvement. Prior to my current role, I worked on a medical surgical/trauma unit for eight years as a staff nurse and clinical care leader.
I am 34 years old and married to my husband Jesse of 12 years and together we have our daughter, Elleana (1). My husband and I are both from the St. Cloud, MN area, but moved to Fargo for the career opportunities at Sanford Health.
Q: Who is someone who has been influential in your journey?
A: My mom and dad played a crucial role in my journey, instilling the necessary character, values, and strong faith that have made me who I am today. My grit came from them and continues to be fed by those I surround myself with in adulthood.
Q: What drives you?
A: The pursuit of getting or being better than the day before, that in itself is a worthwhile endeavor and a great place to start.
Q: What are some important life lessons you have learned?
A: It can mostly be summed up in this quote by Abhysheq Shukla: "Life is too ironic to fully understand, it takes sadness to know what happiness is, noise to appreciate silence, and absence to value presence." I think these are the experiences that teach you to be grateful.
Q: What are some of your favorite things to do in our community?
A: Visiting the many parks our community has to offer, walking and enjoying the sunshine as well as the many stores and shops to find unique treasures at!
Q: Where do you see yourself in 10 years?
A: I see myself expanding my career with additional leadership opportunities, branching out from subtle leadership by influence to formal leadership while continuing to lead by influence and not authority.
Q: Tell us about some books that have changed the way you view leadership.
A: "Right Thing, Right Now" by Ryan Holiday, The author does an excellent job of detailing the core characters of some well-known leaders in history and what makes them respected.
"The 7 Habits of Highly Effective People" by Stephen Covey is another favorite with tangible takeaways and examples of how to be successful leading yourself and others.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I am looking forward to meeting other driven women who are committed to themselves and our community and who have unique experiences and skill sets that frame their paths and daily decision-making.
Q: What are your passions outside of work?
A: Finding joy in little moments, after all, is what makes up a life. I enjoy being outside, spending time with family, and working on creative projects.
Dani Filipi SENIOR ENGINEER, LOGISTICS, MARVIN
Q: Tell us about yourself.
A: My name is Dani Filipi. I grew up in East Grand Forks, MN, with my parents and younger sister. I moved to Fargo to attend North Dakota State University, where I graduated in May 2020 with a bachelor’s degree in industrial engineering and management.
My journey with Marvin began as an intern, and after graduation, I accepted a full-time position. Since then, I have grown into my current role as a senior engineer on the logistics team, based in Fargo. My work involves implementing and maintaining new and improved processes across the enterprise. I also lead a small team of engineers who support the loading docks, distribution centers, and drivers across all Marvin locations.
Outside of work, I enjoy staying active and spending time outdoors. My fiancé, Ben, and I love traveling to tropical locations, trying new local restaurants, golfing, and spending time with friends.
Q: Who are some people who have been influential in your journey?
A: My parents have been incredibly influential throughout my life. From a young age, they have consistently supported my successes and encouraged me through setbacks. Through their actions, they have instilled in me the values of hard work, honesty, empathy, and respect. They have also shown me what a healthy work-life balance looks like by always being present for my sister and me.
Q: What drives you?
A: I am driven by the desire to be a better version of myself while making a positive impact. Whether at work, in the community, or in personal relationships, I am determined to make a difference. This motivation pushes me to continuously improve,
seek out opportunities to contribute, and strive for excellence in everything I do.
Q: What do you think can be improved in our business community?
A: The FM business community is full of diverse industries and opportunities. One area for improvement, in my opinion, is increasing networking opportunities with peers across different businesses. Implementing mentorship programs for young professionals and providing more workshops and seminars would be great ways to strengthen connections and professional growth.
Q: What are some important life lessons you have learned?
A: The most important life lesson I’ve learned is the power of kindness. Even small gestures—like offering a smile, giving a compliment, or lending a hand—can create a ripple effect of positivity.
Q: What are some of your favorite things to do in our community?
A: I love supporting local businesses by exploring boutiques, dining at local restaurants, stopping by various coffee shops, and sampling unique craft beers at the breweries. Fargo has an incredible local scene, and I enjoy discovering new spots to support.
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself continuing to learn and grow in my career while achieving my professional goals. I hope to build a happy and healthy family with a strong support system, balancing my work and personal life in a way that brings fulfillment and joy.
Q: Tell us about some resources that have changed the way you view leadership.
A: An old boss of mine frequently referenced—and even had our team listen to—the "Jocko Podcast," Co-hosted by Jocko Willink, who also wrote "Extreme Ownership," the podcast explores leadership, discipline, and personal growth. My biggest takeaway was the concept of "extreme ownership," which emphasizes that as a leader, you must take full responsibility for everything within your sphere of influence.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through this program, I aim to enhance my leadership skills and build confidence in the workplace. I look forward to connecting with local female leaders to develop a diverse network of support and collaboration. Additionally, I hope to gain a deeper understanding of community opportunities and ways to contribute to the FargoMoorhead area.
Q: What are your passions outside of work?
A: Outside of work, I love spending quality time with friends and family, whether it’s sharing a meal or simply enjoying each other’s company. I also find joy in taking refreshing walks, indulging in a good power nap, and caring for my ever-growing collection of plants. These activities help me maintain balance and happiness in my life.
Q: Is there anything else you would like to share with the readers?
A: Supporting and uplifting those around you—whether in the workplace, your community, or personal life—can make all the difference.
Destinee Ensrude
Q: Tell us about yourself.
A: I was born and raised in Fargo, and after graduating from North Dakota State University in 2018, I built my career in sales administration. I spent six years learning and growing alongside incredible colleagues and leaders as a Manager of Sales Administration, where I developed a passion for leadership, team development, and process improvement.
I’ve been married to my best friend, Dylan, for nearly seven years, and together we have two daughters, Adalyn (4) and Emersyn (2). My favorite title is "mom," and I’m currently soaking up extra time with my girls while searching for my next career opportunity. I recently made a career shift that wasn’t the right fit, and I’ve taken a step back to focus on what truly matters—being present with my family while figuring out what the next chapter of my professional life looks like. I’m excited to find the perfect opportunity that aligns with both my career aspirations and my family values.
Q: Who are some people who have been influential in your journey?
A: My husband, Dylan, has been my rock and greatest supporter. He constantly encourages me to pursue my dreams, whether in my career or in life as a mom. His unwavering belief in me has given me the confidence to take risks and seek out new opportunities.
Professionally, I’ve had the privilege of working with some truly inspiring leaders. A few standouts include Nick Lakoduk, Samantha Brown, Michele Cassady, Jocelyn Johnson, and Andy Doeden. These individuals modeled exceptional leadership—not just in terms of achieving results, but in how they cared for and developed their teams. They demonstrated that professionalism and empathy can coexist and that leadership is
about uplifting and empowering others. Their influence has shaped my own leadership approach, and it’s something I strive to emulate every day.
Q: What drives you?
A: I am driven by the desire to grow— both personally and professionally. Challenges and opportunities that push me to learn and improve fuel my motivation. In my career, I thrive when I can positively impact the teams I work with, whether by improving processes, helping others succeed, or fostering an environment where people feel valued and empowered. On a personal level, my family is my biggest driver. Being a mom has taught me resilience, patience, and balance, and these lessons shape every aspect of my life. My ultimate goal is to find meaningful work that aligns with my values and allows me to support the people I love.
Q: What do you think can be improved in our business community?
A: There is always room for more mentorship and development opportunities, especially for emerging leaders. I have benefited greatly from strong mentors throughout my career, and I know firsthand how valuable guidance and support can be in shaping professional growth.
Mentorship programs not only help develop key skills but also foster a stronger sense of community within organizations. When experienced leaders take the time to share their knowledge, they help build a resilient and forwardthinking business community. Investing in leadership training and mentorship opportunities ensures that businesses are equipped with individuals who can navigate challenges and drive innovation.
Q: What are some important life lessons you have learned?
A: One of the most significant life lessons I’ve learned is the power of resilience and adaptability. Life rarely goes as planned, and embracing change—even when it’s uncomfortable—leads to growth. Setbacks can be discouraging, but I’ve learned to see them as opportunities to learn, improve, and build strength.
Another crucial lesson is that relationships and communication are at the core of everything we do. Whether in personal or professional settings, clear and honest communication fosters trust and strengthens connections. Investing in meaningful relationships and staying open to learning from others is invaluable.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through this program, I hope to gain valuable perspective and mentorship from other incredible women in our community. Connecting with like-minded individuals will broaden my understanding of leadership and provide insights into how others navigate challenges. Additionally, I want to develop more tactical skills, such as public speaking and board presence, that will empower me to take on more leadership roles and have a greater impact within my career and community.
Q: Is there anything else you would like to share with the readers?
A: Leadership isn’t about having all the answers—it’s about listening, learning, and lifting others up along the way. Never underestimate the impact of small moments of kindness and encouragement. They can make all the difference.
Karissa Emerson
Q: Tell us about yourself.
A: My name is Kari Emerson, and I’m 33 years old, originally from Fargo, ND. I graduated from Fargo South High School in 2009 before earning my bachelor’s degree in nursing from Concordia College. I began my career in the ICU at Essentia Health, where I gained valuable experience in critical care. Eventually, I transitioned to my family’s business, Lillestol Research, taking on the role of study coordinator while also returning to school at North Dakota State University to pursue my doctoral degree and become a nurse practitioner.
Currently, I work as an Internal Medicine Nurse Practitioner at IMA Healthcare, and I continue to work part-time at Lillestol Research, overseeing Phase 3 and 4 pharmaceutical trials. I’ve been married to my husband, Zach, for the past 10 years. Together, we have two children—Finn, 7, and Isla, 3—as well as two long-haired Chihuahuas who keep life interesting!
Q: Who are some people who have been influential in your journey?
A: My father, an internal medicine physician, has been my greatest teacher and mentor. His influence has shaped both my career and personal values, inspiring me to pursue medicine while instilling a deep commitment to patient care, ethics, and empathy. His unwavering support and wealth of knowledge have made me a more compassionate and skilled healthcare professional, significantly shaping the person I am today.
Q: What drives you?
A: My family is my greatest driving force—my children and husband will always be my top priority. It’s essential to me to work for companies that recognize and value this commitment in their employees. Beyond that, I’m deeply motivated
by empathy and a desire to make a positive impact. In medicine, empathy is a vital quality—it allows me to build meaningful relationships with my patients and support them in making positive changes in their health and lives.
Q: What do you think can be improved in our business community?
A: Being part of the medical community here is unique compared to many other areas. I feel that many patients are unaware of the smaller, independent medical resources available to them. I’ve always been passionate about independent medicine and wish more people in our community knew about the options beyond the two major healthcare systems.
Independent practices allow providers greater autonomy, giving us the ability to spend more time with patients, build stronger relationships, and provide personalized care. I believe this approach fosters a deeper connection and a more meaningful healthcare experience.
Q: What are some important life lessons you have learned?
A: The greatest life lesson I’ve learned is the importance of patience. My journey to becoming a parent wasn’t easy—we struggled with infertility and eventually turned to IVF to conceive our daughter. I had my own timeline for when I thought things should happen, but life had different plans.
Looking back, I wouldn’t change a thing. The timing was exactly how it was meant to be, and my experience taught me to trust the process, have patience, and understand that sometimes life unfolds in ways we never expected—but exactly as it should.
Q: Where do you see yourself in 10 years?
A: In 10 years, I envision myself still deeply rooted in this community, surrounded by my family who all live here. I hope to have my family complete, cherishing the joy of busy days filled with my kids' activities and creating lifelong memories.
Professionally, I plan to remain actively involved in our two familyowned businesses, IMA Healthcare and Lillestol Research, and see them thriving. I hope to continue making a positive impact in the healthcare community while balancing a fulfilling personal life.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: The 35 Under 35 program has been on my radar for years, and I’m so excited to be part of it. In the medical field, there aren’t many opportunities to connect with other local leaders, so I’m looking forward to building relationships with inspiring women who are making an impact in different industries.
I also see this as a chance to grow my confidence and leadership abilities while learning more about community engagement. I hope to use this experience as a stepping stone to becoming more involved in service opportunities and making a meaningful difference in the community I love.
Q: What are your passions outside of work?
A: In my free time, I love golfing— my current goal is to break 50 for nine holes, though I haven’t quite achieved it yet (I’m working on it!).
My husband and I are also passionate Minnesota Vikings fans, and we’ve set a goal to visit all 32 NFL stadiums to watch the Vikings play. When I’m not on the golf course or at a game, you’ll likely find me reading—this year, I’m challenging myself to read 50 books.
Ali Froslie
CONTENT SPECIALIST, CONCORDIA COLLEGE
Q: Tell us about yourself.
A: People have lovingly described me as a nerd, and I wholeheartedly accept that title. I hold two degrees in English—a BA from Concordia College and an MA from NDSU. I love school so much that I never really left; I now work at Concordia as a content specialist in the marketing department, where I manage email systems and serve as a staff writer.
Outside of work, I spend my time with my dog, Maggie, as well as my friends, and I enjoy cozy hobbies like reading and knitting.
Q: Who are some people who have been influential in your journey?
A: I admire so many people! My parents have been role models of integrity and kindness throughout my life. My aunt Erin was an influential mentor during college and continues to be someone I look up to. I’ve also been fortunate to have dozens of teachers who invested in me and my interests, shaping my love of learning and storytelling.
Q: What drives you?
A: I always strive to walk through life with kindness and intelligence.
Q: What do you think can be improved in our business community?
A: I believe it’s important to continue expanding opportunities for those who are underrepresented in a given space. Inclusivity and access to resources make our community stronger.
Q: What is a podcast that has changed the way you view leadership.
A: I love the podcast "On Being." While it isn’t specifically about
leadership, the host and guests have taught me a lot about what it means to be a good listener and how to ask thoughtful, informed questions. These are essential skills for effective communication and leadership.
Q: What are some important life lessons you have learned?
A: I believe we can learn something from any situation—especially difficult ones. I try to keep an open mind, take things one step at a time, and approach challenges as opportunities for growth.
Q: What are some of your favorite things to do in our community?
A: I love exploring local trails with my dog, Maggie. My friends and I often visit local coffee shops and bookstores—More Than Words in Moorhead is a personal favorite! I also enjoy attending music and cultural events at Concordia College.
Q: Where do you see yourself in 10 years?
A: I hope I’m still taking long walks with my dog, investing in my interests, and learning something new every day.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I’m looking forward to making new connections with other women in our community! I also hope to continue reflecting on how leadership can look different for everyone. As an introverted person, I know I will never be the loudest or most outgoing leader, but that’s okay. I want to cultivate a quiet, confident leadership style that feels authentic to me.
Morgan Ellis Larson STAFF ACCOUNTANT, BELL BANK
Q: Tell us about yourself.
A: My name is Morgan Ellis Larson, and I am a 32-year-old staff accountant at Bell Bank. I grew up in Webster, SD, and moved to the Fargo-Moorhead area for college. I earned my Bachelor of Science in accounting in 2015 and my master of science in accounting and finance in 2017, both from Minnesota State University Moorhead (MSUM).
I live in North Fargo with my husband, Erik, and our two children, Emerson and Elaine. In the moments not spent with my family, I enjoy reading, crafting, thrifting, listening to podcasts, and savoring a good cup of coffee.
Q: Who are some people who have been influential in your journey?
A: My children have been, and always will be, the most influential people in my life. My son, who made me a mother, has helped me grow in ways I never expected, especially as we navigate our journey with autism together. God gave me my son because He knew I needed him to teach me some of life’s most valuable lessons—trust, patience, and unconditional love.
Q: What drives you?
A: My desire for connection and community drives me to participate in events and programs like the United Way 35 Under 35 Women’s Leadership Program. I firmly believe that we are stronger as a society when we support one another, build meaningful relationships, and create a sense of belonging.
Q: What do you think can be improved in our business community?
A: I believe the business community needs to play a bigger role in addressing the childcare crisis. It truly takes a village to raise a child, and businesses should be more involved in providing access to
affordable, high-quality childcare and early education. When children are empowered and families are supported, it strengthens the entire community and helps break cycles of poverty.
Q: What are some important life lessons you have learned?
A: Over the years, I have learned that despite what society defines as "worthy" of recognition, all moments—big or small—deserve to be celebrated.
Q: What are some of your favorite things to do in our community?
A: As a young, active family, we love exploring the many parks and outdoor playgrounds in FargoMoorhead. One summer, my husband and son set a goal to visit every park in the area. They even created a map to track their progress. While they didn’t make it to all of them, the experience took them to different parts of town and created some of the best summer memories.
Q: Where do you see yourself in 10 years?
A: In the next 10 years, I hope to advance my career at Bell Bank and pass down my knowledge through mentorship. I also plan to continue my advocacy work for individuals with disabilities— specifically neurodiversity—and build a strong network within the autism community.
Outside of work, I imagine I will still be deeply involved in the activities and passions of my children, and hopefully, I will have found some new hobbies of my own.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Initially, I pursued this opportunity to become a better advocate for my son with disabilities. However, as I
move through the program, I see it as an opportunity to develop leadership skills that will not only help me in my personal advocacy work but also allow me to take on greater leadership roles within my company and extend my impact in the broader community.
Q: Tell us about a book that has changed the way you view leadership.
A: "Developing the Leader Within You 2.0" by John Maxwell deeply resonated with me. One of my favorite takeaways from the book is the idea that “leaders become great not because of their power, but because of their ability to empower others.”
As someone who holds leadership roles outside of work, I found this book’s principles applicable to both personal and professional settings. It also reinforced something I strongly believe—parenting is a leadership role, too. Mothers, in particular, often forget that they are shaping future leaders every day.
Q: What are your passions outside of work?
A: My passion for inclusion and connection in the special needs parenting community has led me to serve on the board of directors for the House of Everyday Learning, where I currently serve as treasurer. This community-based nonprofit provides comprehensive support services for children and families of all abilities, and I am honored to be part of their mission.
Q: Is there anything else you would like to share with the readers?
A: Advocacy and leadership don’t always have to come from a place of authority—sometimes, the most impactful changes come from simply using your voice and standing up for what matters.
Annalise Duffy
TEACHER/INSTRUCTIONAL COACH, WEST FARGO PUBLIC SCHOOLS
Q: Tell us about yourself.
A: Hi! I’m Annalise, and I grew up on a farm outside of Elkton, SD, alongside my four siblings in a small community of about 700 people. I’m a loud and proud Jackrabbit, earning both my bachelor’s and master’s degrees in education from South Dakota State University. My husband, Tyler, and I moved to Fargo in 2018, and it’s been an adventure acclimating to all the green and yellow.
I’ve been a teacher for 11 years, with the last six at West Fargo Public Schools, working in Career & Technical Education at the high school level. My husband and I have two kids, Ronyn (6) and Lakyn (3), who keep us busy and laughing nonstop. As a family, we love going on walks and bike rides and exploring the many indoor playgrounds our community offers.
I’m an outgoing and social person who likes to think they’re funny—but only if you appreciate dry humor and witty comebacks. At the end of the day, I just want to make people laugh and ensure they feel valued and cared for.
When time allows, a few of my favorite things include true crime podcasts, golfing (FOOOOOORE), reading (give me a mystery or thriller, and I’m hooked), spending time with my friends—Rachel, Joey, Chandler, Phoebe, Monica, and Ross… and my real-life ones, too—attending sporting events and concerts, and seeking out new experiences and making memories with my family.
Q: Who are some people who have been influential in your journey?
A: My parents have been incredibly influential, and the older I get, the more I realize it. I’ve watched them navigate the highs and lows of life with resilience and grace, teaching me invaluable lessons
about perspective, decision-making, and how different roles shape our experiences.
Another major influence has been my daughter, Lakyn. When we learned in March 2021 that she would have Down syndrome, it shifted my perspective both personally and professionally. She has influenced the way I view inclusion, advocacy, and opportunity, and she continues to inspire me every day.
Q: What drives you?
A: My kids, Ronyn and Lakyn. If there’s something I can be part of that has the potential to positively impact their future, I’m in. Whether it’s related to education, opportunities, or equitable experiences, I want them to grow up in a community and society that values their perspectives and accepts them for exactly who they are.
Q: What do you think can be improved in our business community?
A: I think there’s room for growth in inclusion. Individuals with varying abilities have so much to offer, and I’d love to see more representation of people with disabilities in the workforce. Unfortunately, a lot of what people think they know about different abilities is outdated or inaccurate. This creates gaps in acceptance and opportunities for true integration within the business community. Increased awareness, education, and advocacy can help bridge these gaps.
Q: What are some important life lessons you have learned?
A: You are not defined by your mistakes. For longer than I’d like to admit, I let past mistakes and poor choices define my worth and hold me back from truly growing.
I eventually realized that the person I was back then—the one who made
those mistakes—and the person I was in the present, carrying the weight of them, were not the same. Letting go of that baggage was a powerful and freeing moment.
Q: Where do you see yourself in 10 years?
A: In 10 years, my kids will be teenagers, so I’ll be holding on tightly to these last years of them being at home while attending all of their activities and events. I see myself continuing to learn, grow, and pursue opportunities for personal and professional development.
In my career, I hope I’m making a meaningful impact and helping create a better future for others. Whether it’s through education, mentorship, or advocacy, I want to leave things better than I found them.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I’m really hoping this program provides clarity on how to best utilize my leadership skills and strengths. I want to develop tools that will help me navigate my leadership journey and continue to grow personally and professionally.
I’m also looking forward to connecting with a community of women who are on similar paths— women who are striving to improve themselves and make an impact in their communities.
Q: Is there anything else you would like to share with the readers?
A: Everyone has the power to create change, no matter how big or small. Sometimes, all it takes is a shift in mindset, an open conversation, or a willingness to step outside your comfort zone. Keep learning, keep growing, and keep making an impact.
Elizabeth Denning
MARKETING MANAGER, BYTESPEED
Q: Tell us about yourself.
A: I’m the Marketing Manager at ByteSpeed, where I lead marketing efforts for more than 20 technology partners, creating strategic campaigns that drive results and maximize return on investment. I work closely with our sales team to align strategies and grow business opportunities, ensuring we bring innovative IT solutions to schools and businesses.
My passion for marketing started in high school through DECA and continued to grow during my time at the University of North Dakota, where I majored in marketing and served as Kappa Delta sorority president. Now, with nearly a decade of experience in the field, I love seeing how marketing can be both strategic and creative— constantly evolving with new trends and opportunities.
On the fun side, I lead ByteSpeed’s Fun Committee, planning events that bring our team together. Outside of work, I enjoy concerts, creative projects, and spending time with my fiancé, our Pomeranian, and our cat.
Q: Who are some people who have been influential in your journey?
A: My mom has been incredibly influential in my life. I’ve always admired her ability to effortlessly balance a career in education, support my dad’s business, and raise a family—all while remaining so positive and encouraging.
I’m also inspired by my boss and mentor, Anna Hanson, who is breaking barriers and making waves as a woman in the male-dominated IT industry. Her leadership and confidence have shown me what’s possible, and I’m grateful to have such a strong role model.
Q: What drives you?
A: I am driven by the pursuit of excellence and the desire to unlock potential—both in myself and others. This aligns with my CliftonStrengths theme: Maximizer. I truly believe that there’s always room to grow, improve, and reach new heights of success.
Seeing potential, whether in a project, a team, or an individual, excites me, and I’m motivated to help bring that potential to life. The idea that small improvements can lead to big results keeps me inspired every day.
Q: What do you think can be improved in our business community?
A: I think our business community would benefit from more mentorship opportunities that connect professionals across different industries. There’s incredible value in learning from diverse perspectives— exchanging ideas with people who bring unique experiences to the table is both insightful and energizing.
Strong mentorship programs help build a more collaborative, supportive business environment and create opportunities for professionals at all stages of their careers.
Q: What are some important life lessons you have learned?
A: One of the biggest lessons I’ve learned as a leader is that relationships are everything. Building genuine connections has been the foundation of so many opportunities in my career.
With my strengths in communication and woo, I love bringing people together and creating environments where everyone feels supported and valued. I’ve realized that we can achieve so much more when we collaborate and lean into each other’s
strengths. It’s not just about getting the job done—it’s about building trust and fostering teamwork that lasts.
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself continuing to grow as a leader, possibly taking on a larger management role within ByteSpeed. I hope to make an even bigger impact by mentoring others and helping shape the next generation of leaders.
Professionally and personally, I want to keep pushing myself outside of my comfort zone, learning new things, and making a meaningful difference in the work I do.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I’m excited to further develop my leadership skills, particularly in communication and management, while learning from the diverse perspectives of other women in the program.
I also see this as a valuable opportunity to build lasting relationships with like-minded women who are passionate about leadership, growth, and making an impact in our community.
Q: What are your passions outside of work?
A: Outside of work, I’m passionate about entrepreneurship, event planning (especially wedding planning right now!), and exploring creative outlets like crafting and baking. I love finding ways to bring creativity into my daily life, whether it’s through projects, experiences, or trying something new.
Annie Dafforn CONTROLLER, CORWIN AUTOMOTIVE GROUP
Q: Tell us about yourself.
A: Hello! I’m Annie Dafforn—mother, wife, controller, and lifelong learner. I grew up in a small town in northcentral North Dakota (Willow City) and later moved to Fargo for college. My time at NDSU made me fall in love with the Fargo community. For me, it’s the Goldilocks of places to live—not too big, not too small, and it has a Target!
I work in the accounting field and have always loved numbers and puzzles. I’ve been fortunate to work at several great places throughout my career and recently joined the team at Corwin Automotive Group. My favorite part of any job is identifying inefficiencies, fixing issues, and improving processes to make my team’s work smoother and more effective.
Outside of work, I’m a wife and mother to two incredible little humans. My daughter is four, and my son is eight months old, so we stay busy chasing them around and laughing at all the new things they come up with. We also have a Shiba Inu named Kira—she’s getting older but still adds to the chaos and entertainment in our home.
Q: Who are some people who have been influential in your journey?
A: I grew up in a rural farming community where my parents worked hard while keeping family as their first priority. My dad, a farmer, puts in long days but always does so with a smile and a positive attitude. My mom worked for the Farm Service Agency, taking great pride in her work while ensuring she was always present for my brother and me at our school activities. Their work ethic and dedication to family have shaped who I am today.
Professionally, I’ve been lucky to have great women leaders throughout my career who have shown me what it means to be a
servant leader. Megan Schreiner, my former manager at Goldmark, has been a huge inspiration. She works incredibly hard, gives back to her community, and balances motherhood beautifully. She’s shown me how to keep pushing myself while prioritizing the things that truly matter.
Q: What drives you?
A: I’m driven by the desire to get better every day. I love learning, applying new knowledge to my life, and constantly improving. My kids also drive me to be a better human being and to help shape the world they will grow up in.
Q: What do you think can be improved in our business community?
A: I believe our business community could do more to support working parents, especially working mothers. Balancing daycare closings, sick kids, and the countless challenges of parenting while maintaining a career can be overwhelming. Providing resources, flexible work options, and support systems for working parents would help them stay in the workforce and be successful in both aspects of their lives.
Additionally, I think businesses need more training and resources to help employers better support employees transitioning into parenthood. Workplaces that prioritize this will retain top talent and foster stronger, more engaged teams.
Q: What are some important life lessons you have learned?
A: The greatest life lesson I’ve learned is that you can’t control everything—except your attitude and how you react to situations. Letting go of what you can’t control and focusing on what you can makes life a whole lot easier.
Q: Where do you see yourself in 10 years?
A: This is a tough question because my answer constantly evolves as life happens. Ideally, I’ll be doing work I enjoy, continuing to learn and grow every day.
I also imagine that my kids will be in the prime of their extracurricular activities, so I see myself attending all of their events, cheering them on, and embracing this season of life.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I recently stepped into a new role at a new company, which has been both exciting and challenging. I hope this program helps me develop the leadership skills needed to thrive in my new position while also giving me a better understanding of my strengths and areas for improvement. I’m also eager to build connections with other women in the community—women I may not have met otherwise. I’ve already had the chance to meet some incredible people through this program, and I can’t wait to continue learning from them.
Q: What are your passions outside of work?
A: Outside of work, I love spending time at any lake and traveling to new places. I also enjoy reading and crafting with my daughter—she’s incredibly creative, and it’s been fun to tap back into that side of myself through her.
Q: Is there anything else you would like to share with the readers?
A: Embrace change and growth, and never stop learning. Life has a way of throwing unexpected challenges your way, but your mindset and willingness to adapt will determine your success. Keep pushing forward, stay curious, and make the most of every opportunity!
Tara Carlson
FOSTER CARE/IN-HOME CASE MANAGER, CASS HUMAN SERVICE ZONE
Q: Tell us about yourself.
A: Hello! I was born and raised in Willmar, MN, and in 2020, I moved to Fargo, ND, to attend Minnesota State University Moorhead. I graduated in 2023 with dual bachelor’s degrees in sociology and social workk.
My journey in social work began as an intern with Cass Human Service Zone, where I quickly became passionate about the organization’s mission and impact. This led me to transition into a full-time role, where I dedicate myself to supporting families and children during some of their most vulnerable moments.
My love for the Fargo community has grown deeply, and I’ve since made the decision to settle here and build my future. I am a single mom to an energetic 4-year-old boy who fills my days with laughter and endless adventures!
Q: Who are some people who have been influential in your journey?
A: The Jeremiah Program holds a special place in my heart, and it’s impossible to pinpoint just one team member who contributed to my success.
In 2020, I found myself alone in a new city, navigating life with a newborn while trying to balance work and college. It was one of the most challenging times of my life. Then I discovered the Jeremiah Program, an organization dedicated to breaking the cycle of poverty for single mothers and their children, two generations at a time.
The support I received from everyone at the Jeremiah Program was invaluable. They empowered me, walked alongside me and my son, and gave me the strength and resources to earn my college degree. The impact they made on my life will never be forgotten.
Q: What drives you?
A: My greatest drive in life is helping others in any way I can. I am deeply passionate about making a positive difference—whether through direct support, offering guidance, or simply lending a listening ear.
I believe that every person has a unique story, and I find great fulfillment in hearing those stories and understanding the experiences that shape individuals. Building genuine connections with others is something I truly value.
Q: What do you think can be improved in our business community?
A: I believe our businesses could benefit from increased collaboration within the community. Each business brings its own unique expertise, and when those strengths are combined, incredible things can happen.
By working together more intentionally, businesses can create stronger networks, support local initiatives, and develop innovative solutions that serve a broader range of people.
Q: What are some important life lessons you have learned?
A: It’s totally okay to ask for help. This has been my hardest-earned life lesson—one that I learned after years of pretending I had all the answers and could fix everything myself. Spoiler: I couldn’t.
Once I let go of that mindset, I realized that leaning on others, asking questions, and seeking guidance isn’t a sign of weakness— it’s a sign of growth.
Q: Where do you see yourself in 10 years?
A: In the next 10 years, I hope to have grown my family, pursued and completed graduate school, and look
back with pride on everything I’ve accomplished.
I envision a life where I feel both personally fulfilled and professionally accomplished, knowing that I’ve made a meaningful impact along the way.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I’m hopeful that the United Way 35 Under 35 program will help me build the confidence to step into spaces that currently feel out of reach.
I’m excited for the opportunity to grow, challenge myself, and gain the tools needed to take on new leadership roles and make a stronger impact in my community.
Q: What are your passions outside of work?
A: Outside of work, family time is everything to me. With only a few hours each night to spend with my little one, I make the most of every single moment.
We also love to travel—especially since my siblings live in much warmer states! We make it a point to visit them as often as we can, creating lifelong memories and enjoying some sunshine whenever possible..
Q: What are some of your favorite things to do in our community??
A: Our community is home to so many amazing parks, and this summer, my son and I are on a mission to visit every single one!
During the winter months, our go-to activity is heading to SkyZone for some indoor fun. It’s such a blast that even Grandma gets in on the action and joins us for a jump or two!
Kelcey Burgstahler
CHIEF FINANCIAL OFFICER, BEMOBILE INC.
Q: Tell us about yourself.
A: I’m a female INTJ, which means I thrive on efficiency, honesty, and ambition. I attended the University of North Dakota, where I earned my Bachelor’s in accountancy, and I am an active Certified Public Accountant. Recently, I’ve ventured into entrepreneurship and started an Airbnb—an exciting new challenge that has pushed me outside my comfort zone.
During the day, I serve as the Chief Financial Officer for BeMobile Inc., a Verizon retailer with 82 locations spanning the country from Maine to California. My role keeps me busy managing financial strategies, cash management, and operating budgets, but when the workday ends, I shift gears into family life.
At home, I’m married to my college sweetheart, Lawton, and we have two incredible daughters—Dolly (9) and Ellory (4 months). Being actively involved in their lives is one of my greatest joys. From playdates to bedtime stories, I love being present and intentional with my time as a mom.
As a family, we love to be active. Whether it’s hiking, mountain biking, wakeboarding, skiing (snow and water), or running, we’re always looking for ways to get outdoors and keep moving. It’s a constant balancing act, but I thrive in the ability to lead in both my personal and professional life.
Q: Who are some people who have been influential in your journey?
A: My husband, Lawton, has been my biggest supporter throughout my journey. I always say he’s been my best career decision because he champions my career and goals just as much as his own.
His unwavering belief in me, along with his encouragement, has made a huge difference in my ability to pursue my passions and dreams. He also plays a vital role while I’m away on business, ensuring everything runs smoothly at home. His dedication, support, and positive attitude inspire me daily, and I’m incredibly grateful for him.
Q: What drives you?
A: I am driven by the satisfaction of working through checklists and achieving the goals I’ve set for myself. I thrive on staying organized and making progress toward my ambitions.
Another major driver for me is breaking the glass ceiling— challenging boundaries and pushing past limitations to create new opportunities for myself and others. I am also deeply motivated by the desire to model female independence and advancement for my daughters, showing them the importance of pursuing their dreams and empowering them to reach their fullest potential.
Q: What do you think can be improved in our business community?
A: One area that could be improved in our business community is the sharing of best practices. When local businesses collaborate and exchange insights, it creates an environment of mutual growth and support.
By fostering a culture of openness and knowledge-sharing, we can help each other navigate challenges, improve efficiency, and innovate in ways that benefit everyone. Strengthening this sense of community and cooperation would contribute to an even more thriving and successful local business ecosystem.
Kailey Boraas
VP TRUST OFFICER, FIRST WESTERN BANK & TRUST
Q: Tell us about yourself.
A: Hello, my name is Kailey Boraas— an aspiring hair braider and someone who thrives on developing longlasting relationships.
Originally from Big Lake, MN, I moved to the Fargo-Moorhead area to attend Concordia College, where I studied finance. Concordia instantly felt like home, providing a welcoming community with the opportunities of a larger city. I am also a graduate of the three-year American Banking Association Trust School, where I earned my Certified Trust and Fiduciary Advisor (CTFA) credentials.
As a Trust Officer with First Western Bank & Trust, I help manage and grow wealth for individuals and families, focusing on their big-picture planning. The best part of my job is working with multiple generations— witnessing firsthand the positive impact of thoughtful financial and estate planning while building meaningful relationships along the way.
Outside of work, my husband and I live in West Fargo, where we are raising our two young daughters, Nora (4) and Hallie (1). Our family enjoys playing games, and our toddler’s current favorite is “Hurry Up, Chicken Butt”—which always brings lots of giggles. I’m deeply committed to raising our girls to be strong, confident, kind, and compassionate individuals, teaching them the importance of kindness and a positive attitude.
Q: Who are some people who have been influential in your journey?
A: Throughout my personal and professional development, I’ve been fortunate to have a number of influential mentors and family members cheering me on through different phases of life.
My parents have been a constant source of inspiration. They’ve always encouraged me to pursue my dreams and take risks, and their unwavering support has given me the confidence to do so. I remember countless conversations where they offered advice without judgment, always asking thoughtful questions that allowed me to reflect on my own path. Their ability to be present, both physically and emotionally, has shaped how I approach relationships—both personally and professionally.
Now, as I raise my own daughters, I find myself leaning on the lessons they taught me—showing my girls the same love and support that helped me become the person I am today. I strive to be that same level of encouragement and guidance to my children and my colleagues.
Q: What drives you?
A: Planning and preparing for the future is what keeps me motivated and moving forward. I love envisioning the next steps, dreams, and goals and seeing how we can bring them into the present.
I am also driven by being a trusted resource to others. Whether for friends or clients, knowing that people see me as someone they can turn to for guidance, strategy, or solutions fills my cup and gives me purpose.
Q: What do you think can be improved in our business community?
A: I would love to see our business community provide additional resources for mentorship and education. Encouraging experienced entrepreneurs to mentor new business owners could be incredibly impactful.
There are so many facets to running a business—planning, banking, marketing, retirement savings, and
tax planning. Creating a structured mentorship approach that takes a holistic view of business ownership would allow new and aspiring entrepreneurs to gain well-rounded guidance as they navigate their journeys.
Q: What are some important life lessons you have learned?
A: If you’re nervous about doing something new, it means you care— so do it anyway. The things that scare us are often the ones most worth pursuing.
Q: Where do you see yourself in 10 years?
A: I see myself continuing to grow and foster long-term relationships with clients at First Western Bank & Trust. I hope to deepen my expertise and provide even greater value to the families and individuals I serve.
On the home front, I imagine I’ll be in the thick of after-school activities, wrangling schedules, and enjoying the chaos that comes with raising growing kids.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through the United Way 35 Under 35 program, I’m looking forward to gaining new perspectives and insights on leadership. I want to learn more about creating and fostering a positive culture—both in my workplace and in the broader community.
I also see this as an opportunity to connect with an incredible group of women, all of whom bring unique strengths and experiences. The chance to learn from them and grow together is something I’m truly excited about.
Ciarra Beckstrand
Q: Tell us about yourself.
A: I'm Ciarra Beckstrand—your goto problem solver and storyteller in the ever-changing world of communications.
By day, I’m a PR pro at Flint Group, handling everything from media outreach and creating engaging content to growing social media platforms and crafting killer strategies to get the job done. By night, I’m a full-time taxi driver, referee, mediator, hairdresser, cook, maid—you name it—for my two girls, ages 11 and 7, who each have their own big dreams. My youngest is destined to be the next great lawyer with her expert-level debate skills, and my oldest is on a mission to become the next Olympic goalie for the U.S. Women’s National Soccer Team.
Just to add to the chaos, we have two dogs—one, a German ShepherdHusky mix who is the best boy, babysitter, therapist, and friend, and the other, a Siberian Husky who we lovingly call the Sour Patch Kid (because she’s sweet, then sour, and always up to something).
Originally from Minot, ND, I fell in love with Fargo during college. While I once dreamed of moving to a major fashion city, life had other plans, and Fargo became home. My background is in apparel, retail merchandising, and design, with a minor in public relations and advertising. That minor unexpectedly led me to a career I love—one where I get to be creative, strategic, and always on my toes.
Oh, and I have a strange knack for thriving in a good crisis. Daily setbacks? Not a fan. But if there’s a disaster, emergency, or PR nightmare—I’m the calm, cool, collected one, ready to put out the figurative fire.
Q: Who are some people who have been influential in your journey?
A: Throughout my life, I’ve been fortunate to have many incredible influences, but three stand out.
One of the biggest influences on my professional life was my high school English and Creative Writing teacher, Mrs. Gade. She was tough, but she prepared me for college and life in the real world. Her passion for teaching and writing ignited a fire in me, shaping the storyteller I am today.
My grandmother also played a huge role in shaping who I am. I spent so much time with her growing up, soaking up everything she taught me—sewing, baking, cooking (cleaning... not so much). She’s my living search engine. Whether I need a recipe, advice for a sick kid, or help with a stain, she’s my go-to.
Someone I deeply admire is my director, Madison Quamme. She’s younger than me, but I always say— half-joking, half-seriously—that I want to be her when I grow up. Madison is brilliant, encouraging, and the kind of leader who always goes to bat for her team. She’s everything I aspire to be in leadership.
Q: What drives you?
A: I thrive in a fast-paced world where no two days are the same. Don’t get me wrong—I need routine to survive, but I am fueled by the ever-changing demands of clients, evolving work, and non-negotiable deadlines.
I love the thrill of managing multiple tasks under pressure and finding real-time solutions. The urgency energizes me, keeping me on my toes and pushing me to be my best. When things are moving fast, I’m at my most focused and productive.
Q: What are some important life lessons you have learned?
A: I’ve learned that everyone falls short—it’s just part of the human experience. But rather than seeing failure as a roadblock, I see it as an opportunity to grow, understand others better, and adjust my perspective.
This lesson has taught me to be more patient, resilient, and compassionate—not just with others, but with myself. Personal growth comes from navigating challenges, embracing setbacks, and learning from every experience.
One of my favorite lessons? Keep the fork—the best is yet to come.
Even if something doesn’t turn out as expected—whether it’s a big life moment, a career move, or an experience that feels like a letdown—I hold onto my fork. Because what’s next might be even better.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I’m hoping to soak up all the leadership wisdom and energy I can!
I’m excited to connect with a group of passionate, like-minded women who are ready to roll up their sleeves and make a real impact. I want to learn from speakers, gain fresh perspectives, and sharpen my leadership skills—whether that’s improving collaboration, problemsolving, or finding new ways to serve my community.
I know this program will provide the tools, confidence, and connections to help take my leadership to the next level. And of course, I hope to have a little fun along the way—maybe even make some new lifelong friends in the process.
TyLynn Aubol
SENIOR HR BUSINESS PARTNER, BUTLER MACHINERY COMPANY
Q: Tell us about yourself.
A: I grew up in the small town of Middle River in northern Minnesota. After high school, I moved to Jamestown, North Dakota, to attend the University of Jamestown, where I earned my bachelor’s degree in business administration. During my time there, I also spent my days on the softball field—go Jimmies!
Now, I call Barnesville, MN, home, where I live with my husband, Jordan, and enjoy the charm of small-town life.
I currently work as a Senior HR Business Partner at Butler Machinery Company, a role that allows me to embrace my passion for building relationships and connections. I thrive on collaborating with teams, tackling unique challenges, and developing HR strategies that help businesses and people grow together.
When I’m not working, you’ll likely find me spending quality time with friends and family or planning our next travel adventure.
Q: Who are some people who have been influential in your journey?
A: One of the most influential people in my journey has been my high school softball coach, Kent Christian. His work ethic and passion for the game set an example that continues to inspire me today.
From early morning practices to extra drills, he pushed us to be better every day. Through him, I learned the importance of dedication, perseverance, and pushing through challenges. The discipline and commitment he instilled in me extend far beyond the game and continue to shape how I approach life and my career.
Q: What drives you?
A: People. Specifically, knowing that each connection with someone can be impactful—not just for them but for me as well. There’s nothing more fulfilling than seeing people feel valued and supported. That’s what motivates me every day.
Q: What do you think can be improved in our business community?
A: I believe we can do more to build our workforce and attract talent to the area. Fargo-Moorhead has so much to offer in terms of career opportunities and quality of life, but we need to promote our community as a place where people can build their careers and lives.
In addition to attracting talent, it’s just as important to create a strong support network for new residents, helping them feel welcomed and connected right away. If people feel at home in our community, they’re more likely to stay, thrive, and contribute to our local economy.
Q: What are some important life lessons you have learned?
A: One of the most important life lessons I’ve learned is not to live life on a strict timeline.
It’s easy to get caught up in the idea that we need to have everything figured out by a certain age or milestone. But I’ve come to realize that life unfolds in its own time, and everyone’s journey is unique. Trusting the process and embracing the present rather than comparing myself to others has been one of the most freeing lessons I’ve learned. There’s no one-size-fits-all timeline for success or happiness, and that’s okay.
Q: What are some of your favorite things to do in our community?
A: I love supporting small businesses and shopping at local boutiques. As a foodie, I’m always excited to try out new restaurants, and during the summer, I enjoy attending concert events—there’s something special about experiencing live music with friends.
Q: Where do you see yourself in 10 years?
A: In 10 years, I see myself continuing to grow in my career, doing work that allows me to serve others, and growing my own family.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: Through the United Way 35 Under 35 program, I’m excited to learn from other experienced leaders, gain fresh perspectives, and develop new skills that will help me become a more well-rounded and effective leader.
I’m eager to connect with others in the program, share experiences, and challenge myself to grow both personally and professionally.
Q: What are your passions outside of work?
A: Outside of work, my biggest passion is spending time with family and friends. I love creating memories with the people I care about— whether it’s hanging out, going on trips, fishing on Lake of the Woods, or enjoying a great meal together.
Being present for the people in my life is what brings me the most joy.
Q: Is there anything else you would like to share with the readers?
A: Success isn’t about how fast you get there—it’s about embracing the journey along the way. Trust the process, invest in people, and keep learning and growing.
PROJECT LEAD, CREATING COMMUNITY CONSULTING
Siham Amedy
Q: Tell us about yourself.
A: Hello, my name is Siham— meaning "arrow" in Arabic. I was born in Amediye, Kurdistan, a beautiful mountain town known for its waterfalls and the world’s best tahini, which has been made there for over 500 years. Kurdistan, located between Turkey and Iraq, is a land rich in culture and resources but often caught in conflict.
My story begins in the midst of turmoil. When I was just six months old, my family fled into the mountains to escape Saddam Hussein's attacks on the Kurdish people. My father worked with UNICEF, and in 1996, we were granted asylum in the United States due to his work with U.S. government-affiliated organizations. We spent six months in Guam, where we built a close-knit Kurdish community before resettling in Fargo-Moorhead in 1997.
Adjusting to life in the U.S. was challenging. I had to learn a new language, navigate an unfamiliar culture, and help my family with everything from translating documents to finding employment. As the eldest of seven children, I became my family’s primary support system. Despite these obstacles, I excelled academically and was the first in my family to graduate from high school. In 2009, I attended Concordia College as a first-generation student. It was not an easy journey—resources for students like me were scarce, and some instructors were unsupportive of my background. However, I was determined to succeed. Over the years, I have gained experience in healthcare, education, and social services. I now work at Creating Community Consulting, where I develop community solutions and collaborations. Outside of my work, I continue to help community members navigate housing, employment, and education opportunities.
Today, I serve as Chair of the Moorhead Human Rights Commission, Vice Chair of the New American Consortium, a trustee of the Awesome Foundation, and a board member for the University of Minnesota Extension. I am also actively involved in efforts to support low-income housing in our region. My journey has been filled with challenges, but I am proud to be a resilient immigrant who values both my Kurdish heritage and my U.S. citizenship.
Q: Who are some people who have been influential in your journey?
A: My family has been my greatest inspiration, particularly my mother, father, grandparents, and siblings.
My grandmother taught me the meaning of generosity and community. Her home was always open, filled with fresh bread from her tandoori oven and laughter, no matter the hardships her family endured. My father, having survived dictatorship and war, showed me the strength of perseverance. He worked tirelessly to provide for us, despite the struggles he faced. My mother, who only had an education up to fourth grade, raised seven children while working and ensuring we always had a home-cooked meal.
I am also deeply inspired by Kurdish women who embody the slogan Jin, Jiyan, Azadi (Women, Life, Freedom). Their resilience and courage motivate me to keep pushing forward, both for myself and for my community.
Q: What drives you?
A: People and community. Every day, I strive to connect individuals with resources that empower them. Whether it’s through my work, advocacy, or mentorship, I believe that when we uplift others, we all rise together.
Q: What are some important life lessons you have learned?
A: I’ve learned that humility, community, and persistence are essential. Sharing resources and kindness doesn’t take away from you—it often leads to unexpected opportunities and deeper connections.
I’ve also learned that everyone grows at their own pace. It’s important to give people time and space to develop while offering support along the way. Above all, adaptability and critical thinking are crucial skills that have helped me navigate life's challenges.
Q: Where do you see yourself in 10 years?
A: In 10 years, I hope to be traveling more, creating spaces where people feel empowered, and continuing to advocate for positive change.
I want to build something meaningful—whether it’s a business, a nonprofit, or a program that directly benefits the community. My goal is to leave a lasting impact, not for validation, but to prove that a child of war, born with nothing but the love of their people, can build a future full of hope and opportunity.
Q: What are you hoping to gain from the United Way 35 Under 35 Women's Leadership Program?
A: I hope to build my confidence and prove to my younger self that she belongs in professional spaces. I also look forward to connecting with other ambitious women who will inspire and challenge me to grow.
Beyond personal growth, I want to use this experience to open doors for other ambitious individuals, particularly women from underrepresented backgrounds. If I can learn how to better empower others, this program will have been a success.
By Josiah Kopp
Tips & Advice from Careers Expert Jill Wenger
ou've made it through the initial interviews and are one of the final candidates for the job—congrats! But there's still one thing in front of you to secure the job: the final interview. We sat down with Concordia College Careers Center Director Jill Wenger to learn about the best tips, practices, and other things to know to put yourself in the best position to land that dream job.
I’ve been offered a job, but the salary in the offer letter is on the low side for my industry. How do I negotiate the final offer, including salary and benefits?
"This is where things can get tricky, and my first piece of advice is not to go through this process alone. If you're a student or alumni of Concordia, for example, we provide free access to career coaches who can offer guidance. But even beyond that, it’s important to work with someone who has expertise in
this area if you’re uncertain.
When negotiating, consider both salary and benefits together, as they aren’t created equal. Many people focus only on the salary without understanding the value of their benefits, which can sometimes be a gamechanger. For example, benefits like health insurance, retirement contributions, or PTO (paid time off) can significantly increase the overall value of your compensation package.
If you’re unclear about the benefits being offered, reach out to the company’s HR department. It’s their job to explain the value of these benefits, not just to employees but also to potential hires like you. Don’t hesitate to ask questions or seek clarification.
Finally, get a second opinion from someone knowledgeable, whether it’s a mentor, career coach, or trusted professional contact. Talking
it through with someone else can provide clarity and help you feel confident about your negotiation strategy."
Here’s an additional perspective from my background in HR:
"Most hiring managers are working in good faith. When they make an offer, they’re often hoping it’s competitive enough to secure you as a candidate. They may even worry you have multiple offers on the table.
If you’re unsure whether the offer is their best, don’t hesitate to ask directly. Questions like, 'Is this your best offer?' or 'Is there room to negotiate?' are perfectly appropriate, as long as they’re delivered professionally and respectfully. Remember, hiring managers have extended the offer because they want you on their team. Being open and honest helps both sides ensure the arrangement works for everyone involved."
Jill is the Director of the Concordia College Career Center, a role she assumed in June of 2024 after six years at the institution. Before her promotion, Jill focused on Employer Relations, working closely with students to secure internships and gain valuable career experience—a responsibility she continues to support. Prior to her time at Concordia, Jill spent six years in human resources with the City of Moorhead.
| submitted by Jill Wenger
"We typically advise students to use resources like ONET. It’s a trusted database where you can explore jobs and industries specific to your geographical area, giving you real-time insights into typical salaries and job expectations. It’s a great way to gauge whether the offer you’ve received is fair for your industry and location." - Jill Wenger
What are some game-changing benefits to consider?
"Health benefits are often the most confusing and critical for people, and their value depends heavily on your personal needs. If you have specific health concerns, you may want to talk to someone in HR rather than the hiring manager, as they’re better equipped to explain the offerings and ensure your privacy during the process.
Retirement benefits are another area often overlooked in favor of salary. Consider what the company is investing in your long-term future, such as ESOP programs or government retirement benefits. For example, state benefits in places like Minnesota can be particularly advantageous after years of service.
Finally, don’t forget to explore other perks that align with your values, such as pet insurance, life insurance, or other specialized benefits. Understanding the full range of options ensures you’re making an informed decision about what truly meets your needs."
What are the top three most overlooked things candidates should address in the final interview?
1. Showcasing Your Core Strengths
"Every employer is looking for problem-solving skills, teamwork, communication, and initiative—regardless of the role or industry. Don’t just state that you possess these qualities; provide specific examples through storytelling. Demonstrate how you’ve applied these skills in past experiences to solve problems, improve processes, or collaborate effectively."
2. Highlighting Accomplishments
"This isn’t the time to be modest. Share clear examples of your achievements, whether they involve exceeding goals, leading successful projects, or overcoming challenges. Show confidence and let your accomplishments speak to your ability to contribute meaningfully to the team."
3. Adapting Your Approach
"Shift your focus from technical qualifications to how your strengths align with the company’s culture and needs. Emphasize why you’re a unique fit for the organization, using specific examples that show you understand and embody its values."
What is the biggest challenge you see during the onboarding process that should be addressed in the final interview?
"The biggest challenge with onboarding varies depending on the job and company, but the final interview is an excellent opportunity to set clear expectations about the process. The questions you ask about onboarding should reflect what you value most.
For instance, you might ask, 'What will my first few days look like?' or 'When will I have the opportunity to meet my team?' These types of questions not only help you understand what to expect but also show the interview panel that you value integration and preparedness.
Avoid asking questions that could easily be answered by researching the company. Instead, focus on specific aspects of the onboarding process that only an insider can provide insight into. Thoughtful, tailored questions demonstrate your priorities and what you care about as you transition into the role."
What are three valuable topics candidates aren’t asking about but should?
"One of the most valuable questions you can ask is about opportunities for advancement. It shows that you’re thinking long-
term and view the role as more than just a short-term position. Asking, 'What does advancement typically look like here?' or 'How do employees in this role grow within the company?' signals your commitment to development and growth.
Another key question is about performance feedback. Rather than broadly asking about evaluations, try, 'What is your performance review process like, and how does your team provide feedback?' If feedback drives your improvement, this question shows you’re serious about professional growth and staying aligned with the team’s goals.
It’s also beneficial to ask your interviewers about their experience at the company. For example, 'I see you’ve been with the company for five years. How has the company evolved during that time, and what keeps you here?' These tailored questions demonstrate genuine interest and research into the people and organization, setting you apart as a thoughtful and engaged candidate.
How important is company culture fit during the final interview, and how can candidates effectively demonstrate it?
"Culture fit is crucial, but it’s important to remember that the
final interview is a two-way street. As much as the organization is assessing your alignment with its values, you should also be evaluating whether the company aligns with yours. You’re committing to an environment that will shape your professional and personal life, so it’s essential to ensure it’s the right fit for you.
Start by identifying what matters most to you. Does the company give back to the community? Are there opportunities for employees to connect through resource groups or social events? For some, a workplace that blends professional and social connections is ideal, while others prefer clear boundaries between work and home. Neither is wrong—it’s about knowing what works best for you and asking the right questions to uncover the culture.
During the interview, storytelling is a powerful way to demonstrate culture fit. Employers already know your qualifications; now they want to see how you handle situations and deliver results. Using the STAR method (Situation, Task, Action, Result) can help. For example, when describing your problem-solving or teamwork skills, set the scene (Situation), define your role (Task), explain your approach (Action), and highlight the outcome (Result). Tailor your stories to reflect values the company emphasizes, showing
"Be cautious if interviewers ask personal questions unrelated to the role, such as about your family or hobbies. The interview should focus on your qualifications, job performance, and cultural fit—not your private life. While you can choose to share personal details, such questions are unprofessional and may signal issues with boundaries or fair hiring practices. Ensure the discussion remains professional and job-focused." - Jill Wenger
To connect with Jill Wenger or the Concordia Careers Center, scan this code or call 218-299-3020
them how you’ll fit into their culture and contribute to their goals."
How should candidates address concerns or uncertainties about the role or company?
"If you have concerns about a role or company, don’t ignore them—do your homework. Talk to people connected to the organization, such as alumni, LinkedIn contacts, or mutual friends. Trusted connections can provide honest insights about the company culture and role expectations. Most people find jobs through relationships rather than job boards, so leverage those networks. Investigating your concerns doesn’t mean declining an offer; it means making an informed decision based on feedback from people you trust."
What’s the best way to follow up after the final interview to leave a lasting positive impression?
"Following up after the final interview is an excellent way to show continued interest and professionalism. A thoughtful thankyou email works well—keep it simple and genuine. For example, 'I really enjoyed meeting you last week. Please let me know if there’s any additional information I can provide to support your decision.'"
Depending on how confident you feel, you might add, 'Is there anything else I can do to convince you I’m the best candidate for the role?' Choose an approach that feels natural to you. Authenticity is key; being yourself leaves the strongest impression. Employers are looking to connect with the real you, not a polished version of someone else."
WOMEN YOU SHOULD KNOW
Beyond the Junk
WENDY SNYDER’S PATH TO SUCCESS
When it comes to making things happen, Wendy Snyder is a force to be reckoned with. A powerhouse entrepreneur and co-owner of multiple businesses, including the Fargo franchise of 1-800-GOT-JUNK, Snyder embodies the essence of hard work, vision, and community-driven success.
Building a Business, One Step at a Time
Originally a manager for a propane company in Northern Minnesota, Snyder eventually left that position to help her husband with their first venture, a TruGreen lawn care franchise. “At first, I was skeptical,” she admits. “You spend a lot of time with your spouse, and I wasn’t sure how it would work. But we complement each other.”
Their entrepreneurial spirit didn’t stop there. While on vacation, her husband kept noticing advertisements for 1-800-GOT-JUNK, and the idea stuck with him. “He just kept seeing it and said, ‘I really think we need to check this out,’” she recalls. After an extensive interview process, they launched the Fargo franchise, despite the brand’s typical focus on larger metropolitan areas. “We’re small-town people, and we wanted our business to reflect that,” Snyder says.
What Junk Removal Really Means
Junk removal might seem straightforward, but Snyder is quick to correct that assumption. “People think we just collect stuff and resell it. That’s not what we do,” she explains. The company focuses on responsible disposal, recycling, and community giving.
“One person’s trash is another’s treasure,” she says. “We work with office supply companies to donate furniture, with resale shops to provide affordable household items, and
By Jordan Woods | Photo provided by Jordan Woods
with charities to ensure things don’t just go to waste.” The business also handles everything from hoarder home cleanouts to large-scale office renovations. “We’ve gone into businesses where they’re remodeling and need everything removed—file cabinets, desks, old equipment. And we make it disappear.”
The Challenges of Leadership
Running multiple businesses is no small feat, and Snyder has faced her share of obstacles. “Hiring has been one of the biggest challenges,” she admits. “It’s not just about filling a role—it’s about finding people who love what they do and want to be part of something bigger.”
Creating a workplace where employees feel valued has been a major focus. “A happy and engaged team makes all the difference,” she says. “We hold weekly leadership meetings to make sure everyone is on the same page, and we give our people opportunities to grow.”
The COVID-19 pandemic also forced changes in how they operate. “It shifted people’s mindsets,” Snyder reflects. “Some realized they could live on less, work fewer hours, or do something entirely different. That changed the hiring landscape.” Despite these challenges, she remains solutionfocused. “To me, obstacles aren’t roadblocks; they’re puzzles to solve.”
The Power of Franchising and Community Support
Franchising has provided Snyder and her husband with a network of support. “We’re part of a larger community of business owners who help each other,” she explains.
This sense of community extends to their work in Fargo. “People don’t always know what we do until they need us,” she says. “They might see our
trucks or commercials, but until they have an overflowing storage unit, an abandoned piano, or a massive office cleanout, they don’t realize how much we can help.”
“We're small-town people who believe business is built on relationships, not just transactions,” she mentions. “It’s not about a one-time deal; it’s about earning trust and being there for customers year after year. We want to be the team people turn to for the next 20 or 30 years, not just today. Our goal is simple: to serve our community, build lasting connections, and make sure people know we’re here whenever they need us.”
Life Outside of Work
When she’s not running businesses, Snyder loves to travel. “We hike, we explore national parks, we ride motorcycles,” she says. “Being active and experiencing new places feeds my soul.”
Family is also a top priority. “If I can do anything with my family, that’s where I want to be,” she says. “We spend time together hunting, hiking, and just enjoying life.”
Hard Work Leads to Opportunities
For those considering entrepreneurship, Snyder’s advice is simple: “Don’t get stuck on ‘can’t.’ There’s always a way. If you’re willing to learn, ask for help, and put in the work, you can make it happen.”
Wendy Snyder is proof that hard work and a love for people can create incredible opportunities. She’s not just running businesses, she’s building communities, empowering employees, and redefining what it means to make an impact. As she puts it, “It’s not just about business; it’s about doing something meaningful. And that’s what keeps me going.”
10 Questions
Questions 10
ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the years. He knows their ups, and their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Curtis Sullivan, PhD, Owner, Eternal Tides LLC.
By John Machacek
Nodland
Photo by Geneva
01
Curtis, will you please tell me your elevator pitch for Eternal Tides?
Eternal Tides is the primary destination for animal aftercare in the FM area. We specialize in offering Aquamation, an environmentally sustainable alternative to flame-based traditional cremation, for beloved companion animals. Aquamation uses flowing water, heat, pressure, and potassium hydroxide to gently reduce organic material at about 10% of the energy cost of flame cremation. Eternal Tides also offers the only dedicated safe and neutral comfort room for veterinary collaboration to say goodbye to pets as well as a 900-squarefoot area designed for animal memorials and funerals.
02
What led you to this industry and starting your business?
I have a huge heart for animals and the environment—I always have. I recently turned 40, and I believe that many of my professional experiences brought me to this moment, but the decade or so I spent in academia is perhaps the most revealing as to what calledforth Eternal Tides.
I am an academic by training; in fact, I got my PhD in communication studies from NDSU in 2019. For the tailend of my education, I was focused on environmental communication. As part of the National Communication Association conference in 2021 in Seattle, I was asked to plan a pre-conference field trip for interested academics that “engaged with the community” we were visiting for the conference. In 2020, Washington became the first state to legalize a fairly radical aftercare alternative for humans called Natural Organic Reduction, or “human composting." Several states have followed, but Washington was the first, and I wanted to learn about this interesting shift from what I perceived to be a binary choice of either burial or cremation. Finding this interesting, I selfishly planned that field trip around deathcare, and several other scholars from various communication cloisters wanted to join. We not only toured the “human composting” facility but were also connected with one businesses that facilitated “green burial” and another business that offered Aquamation for humans; who also connected me with a pet funeral home that offered Aquamation for animals.
The field trip ended at the animal funeral home, and I was in the second I entered their facility. The owners identified that they simply saw a need for alternative aftercare for animals and took a leap. I was, and remain, inspired. So,
in November of 2021, the seed was planted for what would later become Eternal Tides. I returned from Washington and told anyone who would listen to me about these “cool” alternatives to burial and cremation.
I continued teaching in my faculty position for a few more years, but I knew that my career was not going to exclusively be academic. As I left teaching full-time, I couldn’t shake the whatif thoughts. I then spent 16 months working within the FM community through a nonprofit, and I got to see a very different side of our metropolitan area; I also got to see where there may be some gaps in offered services. I continued to think about the sisters I met in Seattle who started their own business doing something new and different for their community. I knew I wanted to do something different and bring this technology to our region.
When my wife completed one of her major professional projects, I asked her pointblank: “Can I open an Aquamation business?” I had to do this. Eternal Tides was, at that point, inevitable. I was obsessed with building my own business and making a mark that aligned with my values and served as the logical intersection of my mutual love for animals and the environment.
10 Questions
03
You formally started the business about a year ago, but didn’t officially open your doors for service until October 2024. After working with entrepreneurs for the past decade, I can probably predict a bit how you may answer this, but were there any surprises of things being harder or easier than expected as far as finding a location and setting up your facility?
I think that just about everything has been harder than it should have been. Some of it was my own hubris and folly, but quite a few things were just out of my control.
When I first began this journey, I connected with the manufacturer of my machine to do Aquamation. They were generous with information, but they are a business that produces and sells machines to do this line of work, and I had never started a business. So, I suppose I was too optimistic or perhaps assumed they communicated the same way I would. So, I wrote the business plan, made projections, connected with resources, and took the plunge based on some things they had told me and some assumptions. I was told the machine would take 16 weeks to build, but it took 22. I made a budget and requested a loan based on specific factors. I also did not account for the almost $10,000 for plumbing and electrical work to turn on the machine.
Finding space took a lot of time. I have a great real estate agent who went with me to 14 locations, and we ended up putting a letter of intent out for four of them. Three told me “no” without providing a reason. I love my space, but when adding in that sixweek equipment delay, 2,800 square feet costs a lot in overhead and I am a new business offering something technologically and culturally new for the region.
But—and that’s a big ol’ “but”—there have also been a lot of things go right. The industrial location and aesthetic of my building called forth what I think is a very cool counterbalance in the design and décor of the customer-facing part of my business. I was privileged to participate in North Dakota-funded entrepreneur education through ILT Academy, which helped refine the idea and messaging. The unique nature of my business has brought our local media to my door; from WDAY and the Forum to StartupBrew, I have gotten to be in front of our community in very cool ways. Most importantly, I have the absolute honor of connecting with our community in their time of need.
04
So, as you began to work on your business, what type of planning resources did you use?
We live in a very cool time to be a person and to be an entrepreneur. My background as an academic helped me with the ability to sit in front of a computer for hours on end getting ideas organized. It’s also helped me think through things and research toward logical conclusions. On the other hand, I have never taken a formal business course in a classroom. This
might surprise you, but there is not a template for starting an alkaline hydrolysis business in our region. Without a guide or traditional education in this endeavor, I started where I always do: reading, taking notes, and putting pen to paper.
I found a Google Docs template for a business plan early in this journey, and I liked it because it offered me an organizational structure and more importantly, it asked me provocative questions. I spent several days working through creating answers to the questions the document asked. I leaned on language learning AI here and there to keep my language concise and aligned with what the audience, such as bankers, would vibe with. ChatGPT is pretty cool for a lot of reasons, and one of the coolest features is that it stores your chats, so the more I put in, the better the responses became.
I love reading. When I used to teach business communication courses, I would assign popular press material for undergraduates in place of textbooks. I regularly directed my students to Harvard Business Review, Forbes, Mashable, Seth Godin, Simon Sinek, and others. I started with articles and then I found a few great books that helped me along the way. The Harvard Business Review has a great book by Antonio Nieto Rodriguez that helped me rethink my process for starting the business. I do well when I look at things like a project. Perhaps it makes bigger objectives more digestible for me. I also found myself returning to a book by Gary Vaynerchuk from several years ago that discussed theories toward marketing. Again, it’s a cool time to be a human and an entrepreneur, as there are a lot of resources online and more at our local libraries.
Your social media game seems strong, and I’ve seen you in the news and on my social feeds. What are your marketing and communication strategies for your business?
I want to start this one with gratitude: thank you to those who have invited me to speak and those who have come to my space to learn about Eternal Tides. I am truly privileged to receive opportunities to tell the story of this business. I have also gotten lucky with a few things happening in an unplanned order. I was asked to visit an MSUM social media class facilitated by a colleague from my NDSU cohort. The students did their semester-long project on Eternal Tides and built social media strategies that they would do in my place as their final assignment. Cool, right? A few of those students intern at The Forum, so I got a call soon after from Tammy Swift. That article came out with a full page spread and color pictures. A few other students in that class work at WDAY TV, which led to a Kevin Wallevand feature. In January, I was asked to be one of the first StartupBREW speakers of 2025, which was on top of making a few smaller announcements at StartupBREW in late 2024. Sometimes the next thing happens because of the efforts made from the last thing you did. So, I keep saying “yes” to opportunities and it seems to work out for now. That being said… let’s get to the things I am doing on my own above and beyond the generosity of others.
My business is about something nobody seems to want to discuss: losing a pet. I get it… so, I resolved myself early in this journey to lean on what I want from my media. When I scroll, I want to see something interesting, something human. When I engage with larger media, I want to consume things that align with my values. I started creating things I would want to see. I also show a lot of it to my wife and seek her feedback. She is kind of my target audience, so if I can get her seal of approval, I’ll post it.
Traditional social media strategies suggest a balance of education, inspiration, and entertainment. I have a social media strategy PowerPoint with my growth and engagement goals, keywords, themes, channels, and more. This PowerPoint has a corresponding spreadsheet with multiple tabs including a calendar for about 60 days out. The calendar helps me keep track of what goes where and when, and it also helps me try to keep a closer balance of being fun, inspirational, empathetic, and educational.
Despite being structured with the strategy, I also give myself permission for flexibility. Being human on social media also means I must have a human voice, so I also want to show my vulnerability and show different sides of me.
“Customers are those who you will inconsistently work with; they might buy your service/product once a year. Clients are those with whom you have a consistent relationship; they should be buying your service/ product regularly.”
There are 12 veterinary clinics/ hospitals in the FM area. I am officially in the system for five of those clinics. Veterinarians are my clients, and I have known that since I began this endeavor. Realistically, most pets will pass away in a veterinary office. Pet euthanasia is sometimes planned and scheduled, but it is also commonly a response to animals who are hurting via sickness, age, and/or unforeseen circumstances. With that in mind, I have been intentional about connecting with the practice owners and managers. I also had a vendor booth at the annual North Dakota Veterinary Medical Association meeting this past August. I was surprised that only about 10% of the veterinarians I met had heard about Aquamation, which suggested to me that I needed to tell the story differently to my potential clients.
Parts of your business are relevant to and connected with veterinarian clinics. What do those relationships look like?
Classroom Curtis would say,
I have sent or delivered material to all the clinics in our area. I provide them with sample brochures, information sheets, and a letter describing what we do. All of that material points the clinic to my website where I have a specific “For Veterinarians” section. Veterinarians and owners/managers can, and should, request a lunch and learn session. I have happily dedicated a large portion of my promotional budget to buying the staff of veterinary clinics lunch. The front office staff and the veterinary technicians are kind of my salespeople because when people have to make the decision to euthanize their beloved animal
10 Questions
at the veterinary clinic, I want the people in the room with those families to know about Eternal Tides. When I have a formal relationship with the veterinary clinic, their team completes an online form when their clients need my services and I send an invoice to the clinic at the end of the month. So far, about 60% of my business has come from the five veterinary clinics with whom I am working.
Another way I look to add value to both the veterinary community and to their clients above and beyond a sustainable aftercare alternative, I have built-in to my business an on-site “comfort room” for veterinarians to meet their clients at my facility for euthanasia.
07
I read up on the comfort room on your website, and that seems to make a lot of sense once you think about it. For the reader, will you please explain what it is and how it can be mutually beneficial for everyone involved?
I don’t want to reduce this to a single factor, though it seems as though there’s a connection to how the veterinary clinic can be a scary place for animals. Think about it from their perspective, the animal’s experience at the vet often involves pokes, palpations, being rendered unconscious, and more. I think there’s also something about saying “goodbye” to a friend for the last time in the comfort of a home rather than a clinic that can sometimes feel a bit sterile. Our “comfort room” is meant
to feel a bit warmer than a veterinary clinic, but also to be a different place for the animal to visit that greets them with synthetic turf, nice music, a cushy pet bed, and a home-like feeling for those last few minutes.
Now, the comfort room also benefits veterinarians. I have a growing number of anecdotes from across the community of people switching their vet care after euthanizing their pet. They are not changing because of poor service or a bad experience; they are changing their veterinary care provider because they have multiple pets, and they simply can’t walk in the door of the building again because it brings back a sad memory. Some vets offer at-home euthanasia as an additional service, but that means they are entering a person’s home with controlled substances during a potentially traumatic life-moment. The veterinarian then will often put the animal in their own vehicle after the euthanasia to continue the aftercare process. The comfort room is meant to be an additional resource for our veterinarians to maintain great relationships with their clients by preventing a traumatic experience in their facility.
08
Compassionate is a word I see in several spots on your website. From getting to know you and your business, I can see compassion weaved in various ways. Such as whether it is for the pets and their families, or for environmental and sustainability practices, or intentionally collaborating
with creatives, makers, and mental health providers who may be interested in contributing to pet aftercare. Is this an accurate assessment?
Customers who want the ashes back from Eternal Tides get a card that says “Pets often get to see just part of our lives while we get to see all of theirs." I think about those words frequently. While those cards were designed after we opened, I can’t help but think they are my guiding light regarding compassion in this business. Animals are awesome and compassion is a big part of Eternal Tides—perhaps the biggest. Yes, the word “compassion” shows up a lot in the material I have created, but it is also woven into the fabric of the business. Our values, for example, are empathy, education, and environmental stewardship. I don’t think any of those exist without compassion. Losing an animal stinks. I lost my 15-year-old dog a year ago and I still think about her every day, so I want the people who trust me with their animal’s aftercare to know that I will treat their pet with the same compassion I would have wanted for my own.
The former teacher is a part of who I am, and I enjoy educating people about different options for aftercare. I genuinely want people to know about options, especially in ways that they perceived as binary before. I also find great joy in sharing compassion for our environment. As I mentioned earlier, alkaline hydrolysis uses 10% of the energy that flame-based “traditional” cremation requires, we have minimal carbon emissions, and we don’t require land maintenance like a cemetery or graveyard would.
With the larger goal of changing how people conceptualize aftercare, that narrative can begin with their pets. I believe we can take some of the scary out of death by making a plan and offering resources. I am currently seeking relationships with makers, artists, creators, and mental health professionals because it gives folks a chance to prepare for the inevitable bad day with their pets. If we can help people memorialize the animal in their sunset years through pictures and art, while also offering pathways to grief support and unique aftercare vessels, then we are offering something different than just water-based cremation. We are offering healing after you have gotten the privilege of “seeing” all, or most of, a pet’s life. Again… losing a pet stinks.
09
If you could go back in time to Curtis from the past, what kind of hindsight advice would you give yourself?
It’s the same thing I tell my students on the first day of a dreaded speech course: “Nobody wants you to fail… except maybe that guy [then I point in a random direction], and you have absolutely no reason to care about what ‘that guy’ thinks."
I know it’s a bit silly, but there’s so much packed into that sentiment. I genuinely believe that most people want others to succeed. We, as a people, like success stories; we love underdog stories, and we really love “knowing someone." Sure, there are some folks who may seem like they’re rooting against you, but they are more realistically just rooting for themselves.
10
What can we do as a community to help you and Eternal Tides succeed?
The three most helpful things would be the following:
Everyone: Check out my socials and follow along the journey. I am currently the most active on Instagram and LinkedIn.
If you do have a pet, of any age, you can help this way: awesome pet steward! Schedule your annual veterinary check-up for your furry, feathered, and/or scaled friends, then go to it; while you’re there, casually bring up this cool new Aquamation business in town and ask if they have heard of Aquamation. Help your pet live a fulfilling long happy life. Then, when it is time to say goodbye to your wonderful animal friend, give us a call at Eternal Tides. We’ll be ready to serve and to help the last chapter of your friend’s story be incredible.
If you do not have a pet, you can help this way: Think of your friends, family members, and loved ones who have an old pet in their lives. Most dogs live 10-12 years and most cats live 11-13 years. Ask them if they know about Eternal Tides and Aquamation.
