Paul Hoefer
Paul@SpotlightMediaFargo.com
Al
Austin Cuka
AustinCuka@SpotlightMediaFargo.com
Ellen Hannaher-Brenchley Ellen@SpotlightMediaFargo.com
Matt Purpur Matt@SpotlightMediaFargo.com
ClientRelations@SpotlightMediaFargo.com
Jessica Ventzke
Tyler Duclos
Jasmine Joy
Missy Roberts
John Stuber
ast month, I wrote about the importance of taking a break—whether that means a fullfledged vacation or small, intentional moments of rest. Now, having just returned from my own getaway to Arizona, I can say with certainty that stepping away was exactly what I needed.
During my trip, I hiked some incredible trails—Flatiron in Phoenix, Hangover, Bear Mountain, and West Fork in Sedona. I explored new restaurants, tried food I wouldn’t normally eat, played a couple of rounds of golf, and visited the Grand Canyon. Most importantly, I had the chance to slow down and enjoy quality time with my girlfriend.
Again I NEEDED it. We all need it. We need, occasionally to have a change of scenery to help shift our mindsets. There’s something about breaking out of routine that brings a fresh perspective.
Of course, not everyone can hop on a plane or take a week off. But my experience reinforced what I wrote before— resetting doesn’t have to mean a big trip. It can be as simple as stepping outside for fresh air, turning off notifications for an evening, or making time for something that brings you joy. Plus, we have some awesome areas to explore right in our backyard!
We all need these moments—whether big or small—to recharge and return with renewed energy. So, if you’re feeling the weight of routine, find a way to step back, even briefly. Trust me, it’s worth it.
Bis-Man INC! Editor
BY JOSIAH KOPP & KAITLYN EKREN
MATT EKREN
KKaitlyn Ekren has always had a knack for crafting and design. Growing up just outside Hershey, PA, in Palmyra, she was surrounded by sweet inspirations. Her mom and grandmother instilled in her a love for creativity, particularly in the kitchen, while her father’s career at the Hershey Chocolate Company gave her invaluable insights into working with chocolate.
“My dad was a huge influence—he gave me tips on tempering chocolate and troubleshooting in the kitchen, which helped refine my skills and build a foundation for creating beautifully designed treats," she said.
After earning her cosmetology license in 2014, Kaitlyn worked at a salon before she moved to Bismarck in 2016. In 2019, Kaitlyn and her husband Matt officially launched Kate’s Poperella, a business that combines her love for sweets and her flair for design. “Cake pops and desserts were the perfect way for me to combine my creativity and design skills,” Kaitlyn said. “They offer endless possibilities for customization, and I love creating something beautiful and personalized for every occasion.”
"Whether it’s a birthday, graduation, baby shower, bridal shower, retirement, holiday or work party, corporate event, or something unique, we’re here to add a sweet touch. No celebration is too big or small!"
WITH KAITLYN EKREN OF KATE'S POPERELLA
DID YOU KNOW?
In addition to cake pops, Kate's Poperella offers cake balls, flavored puppy chow, and strawberry rhubarb lemonade.
Q: YOU’RE ORIGINALLY FROM PA—WHAT SURPRISED YOU MOST ABOUT OPERATING A BUSINESS IN ND?
A: How supportive the community is here. The kindness and loyalty of the people in Bismarck-Mandan have made running a business so much more rewarding. Additionally, I didn’t expect such a strong local network of small businesses, where everyone genuinely wants to see each other succeed. It’s been a wonderful environment to grow in!
Q: WHAT DO YOU LOVE MOST ABOUT RUNNING YOUR BUSINESS HERE IN BISMARCK?
A: Hands down, it’s the community!
Bismarck is filled with the most genuine, kind, and supportive people. The loyalty and word-of-mouth referrals here are unmatched—it’s amazing to see how people rally behind small businesses. I love being part of a place where relationships matter and every connection feels personal. It’s truly special to know that what we’re creating brings joy to such a wonderful community!
Q : WHAT’S YOUR CURRENT FAVORITE FLAVOR?
A: Cotton candy—I loved this flavor so much that it inspired me to create cotton candy flavored puppy chow!
Q: HOW MANY PUPPY CHOW FLAVORS DO YOU CURRENTLY OFFER YEARROUND?
A: Five flavors we have year-round: cotton candy, cookie butter, Nutella, lemon, and key lime. Along with other seasonal flavors around the holidays. Our top-selling flavors are cotton candy and cookie butter!
WHERE CAN YOU FIND KATE'S POPERELLA IN 2025?
April 25 & 26: Dakota Garden Expo at the Bismarck Event Center
June 7-August 30: BisMarket at Kiwanis Park Every Saturday
Other events such as Art in the Park , the Bismarck Street Fair , Fargo Street Fair , The Big One , Pride of Dakota , and so many more!
Q: WHAT DO YOU DO TO STAY CULINARILY INSPIRED?
A: I’m always staying plugged in through research and online classes, whether it’s a design-focused course or a baking class. My custom work keeps me constantly inspired and on my toes, as I’m often diving into new designs or researching techniques to master the final product. Every project is a learning experience, and that continuous growth fuels my creativity!
Q: EVERYONE WHO STARTS A BUSINESS BELIEVES THEIR SERVICE IS BRINGING VALUE TO THE COMMUNITY—WHAT KIND OF LASTING IMPACT DO YOU WANT KATE’S POPERELLA TO HAVE ON THE BIS-MAN COMMUNITY?
1. PLAN AHEAD: "We recommend placing custom orders at least 2–3 weeks in advance to ensure everything is perfect for your event. However, we know things can come up last minute, so please don’t hesitate to reach out—we’ll do our best to accommodate you!"
2. FLAVOR SELECTION: "We allow one flavor per dozen ordered, so it’s easy to customize your treats to you and your guests’ tastes."
3. EVENT DETAILS ARE KEY: "The most important information we need is your event date, theme, and the quantity you’d like. Once we have that, we can bring your vision to life!"
A: We want every interaction with Kate’s Poperella to leave a positive, lasting impression—from the initial planning to the final sweet bite. Our goal is to create an experience so memorable and enjoyable that customers can’t wait to plan their next event just to have us be part of it again. It’s all about spreading joy and making every celebration feel extra special!
Q: WHAT’S YOUR FAVORITE WAY TO ENJOY KATE’S POPERELLA TREATS?
A: I love freezing our cake pops and then taking one out of the freezer and letting it sit for about five minutes. When you bite into it, the texture is like cookie dough—so doughy and satisfying! It’s a little secret I highly recommend to anyone looking for a unique twist on enjoying our treat!
"Check out our sister business, Extra Balloons! We’ve got all your party needs covered, making us your one-stop shop for unforgettable celebrations and events!" LEARN MORE!
See all of our beautiful creations on our Instagram and Facebook!
/katespoperella @katespoperella
IN THE WORLD OF CONSTRUCTION, the spotlight often shines on the completed structures—the grand designs and the architectural marvels. But, behind the steel beams, beneath the slabs of concrete, and within every trimmed interior, there exists an unsung team whose grit and skill make it all possible. Today, as Consolidated Construction Company celebrates our 75-year journey, it’s time to tip our hard hats to the people who’ve helped build this legacy from the ground up. For both individuals and company, the result is a reflection of ingenuity, risk, skill, and spirit.
The skilled construction worker embodies flexibility with dedication. They are the men and women who show up day after day with determination etched into calloused hands. These folks are more than laborers; they are artisans, problem-solvers, and the foundation of the company. Consolidated and its crews have grown into a powerhouse of construction expertise over the last 75 years and are highly respected in the market—agile, proficient in multiple trades, and ready for ANY challenge.
Twin brothers Al and Mel Novotny started Consolidated with a handshake business philosophy back in 1950, building simple structures with transparency, trust and accountability. Over the decades, these straightforward core values have fostered loyalty among employees and associates who are not only experts in their fields but exude these core values every day while earning the trust of clients and the respect of industry partners.
It’s these unceasing core values that allowed the once tiny, two-man Consolidated Construction to flourish and expand its expertise into manufacturing, retail, and commercial buildings. By the 1980s, with the second generation of Novotny family members leading the charge, Consolidated became one of the first firms in the area to offer a “turnkey” delivery method, integrating on-site architectural staff and launching a property development company to simplify site acquisition. This endeavor propelled Consolidated through the 1990s and established it as a northeast Wisconsin leader in commercial, manufacturing, retail, healthcare, and food and beverage construction. With it, Consolidated has
grown a team capable of handling both straightforward construction and complex projects. Collaborating closely with in-house architects or other design professionals, the construction team applies realworld knowledge to optimize project sequencing, reduce waste, and deliver efficient solutions for the future, making sure any changes or additions down the road will easily tie into the structure—which is not typical when constructors and architects play on different teams.
Over the years, Consolidated Construction has poured millions of square feet of concrete, laying the literal foundation for countless projects. Utilizing state-of-the-art technology, Consolidated delivers
The “foundations” of a project are integral to the overall outcome. Since all other work in that project sits on top of those foundations, quality can never be sub-par.
high-tolerance flatwork that exceeds industry standards.
Similarly, Consolidated transitioned to an employee-owned model in 2006, building on the rock solid foundation of the Novotny family legacy. The move not only preserved the culture, but also positioned the company to continue its growth and penchant for exceeding industry standards in more new markets including hospitality, education, multi-family, and senior living. National recognition followed in 2007, with the first of four awards for excellence in construction and design-build ingenuity. The addition of an economic development division further set Consolidated apart, providing clients with in-house expertise to secure funding for their projects—a rarity in the industry—and just in time to respond to the economic recession in 2008. The move resulted in dozens of new project
starts during a time when other builders experienced contraction.
As steel beams rise to new heights, so has Consolidated. Locally, the company continues its strong presence in the greater Fox Valley and Wisconsin, completing dozens of projects of all shapes and sizes every year. In the new millennium Consolidated expanded its reach further, establishing two new branch offices in Bismarck, North Dakota and Rapid City, South Dakota and taking on notable projects as far away as Texas, Arizona, North Carolina and Washington. The decision to grow geographically didn’t come lightly, however. Though sales would grow exponentially, managing projects in new markets came with its own set of challenges. Producing awardwinning projects and exceeding customer expectations was non-negotiable. Every project, no matter where, would be true to Consolidated’s Midwest origins, serve a critical need in its community, and create a lasting, positive impact. That resolve has earned Consolidated a reputation for reliability and excellence in both the Midwest and beyond.
The final stages of a construction project often determine its lasting impression. Masterful finish carpentry, quality hardware and specialty work done efficiently for an on-time completion represent the final flourish of a successful project. In 2017 and 2022, Consolidated choreographed its own flourish by acquiring and incorporating two distinct companies, both integral to delivering lasting impressions: Vincent Wood Works, a premier nationwide provider of interior systems and carpentry to the
hospitality industry—and James J. Calmes Construction Company, a local company celebrated for its custom carpentry. These additions brought a new level of artistry and coordination to projects and changed the company composition, streamlining the finishing process and offering that sweet icing on the cake.
Looking toward the horizon, we are filled with anticipation and purpose. For Consolidated, the journey is far from over. As we prepare to step into the next decade, our focus remains on the commitment to quality and integrity carried out with Midwestern values and sometimes calloused hands. As we celebrate 75 years of success, we do so with deep gratitude for the people who have contributed to and share our vision of quality. This celebration is more than a reflection of our past—it's a promise for the future. It’s a celebration of our shared commitment to delivering quality experiences, building stronger communities, and forging legacy in impact and inspiration.
Here’s to 75 years of building together and to many more quality years ahead.
By Brady Drake | submitted by Elena Martinez
a world increasingly dominated by screens and fast-paced lifestyles, Elena Martinez is on a mission to bring families back to the kitchen, one child at a time.
As the founder of Little Chef Academy, a cooking instructor, author, speaker of five languages, and television personality, we're still trying to figure out what Elena can't do.
Elena’s journey began in Moldova, a small but culturally rich country and former Soviet Union state nestled between Romania and Ukraine. Growing up, she was surrounded by the comforting aroma of dishes that were traditional to the region like zeam (a Moldovan traditional chicken soup), borscht (a Russian beet-based soup), holubtsi (Ukranian cabbage rolls stuffed with a mix of rice and meat, slow cooked in tomato sauce), and pierogis (dumplings filled with potatoes and cheese, meat, mushrooms, or fruit). Gatherings and celebrations were built around these dishes and of course wine.
Fun Fact Moldova is among the top 20 wine-producing countries in the world!
Talking with Elena, you realize that she has a deep appreciation for life that this built on top of unique experiences, one of which is growing up while Moldova was part of the Soviet Union.
"When the Soviet Union collapsed, it was a very difficult time, politically and economically," Elena said. "There were constant protests, a lot of violence, and
The distance between the capital of Moldova, Chișinău, and the capital of North Dakota, Bismarck, is 5,200 miles!
severe food shortages. Even traveling was difficult—coming to the United States back then required going through so many steps. It was definitely not easy. I remember my grandparents being deported to Russian camps, which was heartbreaking. Families were separated, some never seeing their children again. My grandparents suffered from hunger, they lived through the war—it was a painful time. And now, seeing what’s happening between Russia and Ukraine, it’s devastating. We’re in 2025, and yet war is still taking lives. It’s unbelievable. There’s no reason for world leaders to keep repeating history like this."
In 2008, Elena eventually did come to the United States as an exchange student to study psychology at the University of
One of her favorite dishes is zeamă, a Moldovan chicken noodle soup made with homemade noodles. "At Moldovan weddings, the celebrations can last until five or six in the morning, and the tradition is to serve zeamă the next day as a cure for the hangover. It’s a dish that brings people together."
Utah, and, as fate would have it, she met the love of her life, so, she stayed and married him.
"When I first moved here, I had drifted away from my traditional cuisine. I cooked a lot of Puerto Rican dishes for my husband, but my own culture’s food wasn’t something I made as often," Elena said. "That changed in 2015 when my mother visited. She cooked every dish from home, and when I shared these meals with friends, they were amazed. They kept asking, ‘Why haven’t you cooked this for us before?’ That moment
changed everything for me."
This moment inspired Elena to start a catering business in Dickinson, ND, specializing in Eastern European cuisine. Which, according to her, was an easy process because of the businessfriendly nature of the United States.
"To be honest, I wouldn’t say I’ve faced many challenges here in the United States," Elena said. "If anything, the real challenges are back in my home country. There, you have to go through
Another significant cultural tradition she loves sharing is Mărțișor, a Moldovan celebration marking the arrival of spring. "We wear a small embroidered symbol— usually a flower—above our heart for the entire month of March. It represents renewal and new beginnings."
so much just to get things done—registering a business, for example, is much harder. Here, the process is so much easier, and the resources are available. Everything is so expensive, and that part isn’t easy. But as far as paperwork and setting things up, I’d say the U.S. makes the process fairly simple."
Her catering business, and her return to traditional cooking, was such a success within the community and with her friends, family, and in-laws who kept asking for her recipes that
she decided to author her first cookbook titled "Moldova Cuisine: Eastern European Dishes," which introduced readers to the flavors of her homeland. The book’s success led to a second publication focused on desserts, and she is now working on a third book which will feature delicious breads from all over the world!
Her deep-rooted love for cooking carried on to her four children who became her first "students" in the kitchen. "I wanted to detach them from screens and get them involved in something handson," Elena said. Seeing their excitement and engagement, she realized the power of cooking as an educational and bonding experience. This realization
planted the seed for what would later become Little Chef Academy.
While Elena enjoyed her catering business, life had other plans. After nine years of living in Dickinson, she relocated to Bismarck, where rather than restarting her catering business, she found herself drawn to a new passion—teaching kids how to cook.
"I started by inviting my children’s friends over for weekend baking sessions," Elena said. "It became a tradition, and soon, the idea for
"My approach is very handson. I instruct and guide them, but I really want the kids to engage with the dish, to feel and experience the process of cooking."
Little Chef Academy was born. I wanted to create a space where kids could learn real cooking skills while having fun."
For the past three and a half years, Little Chef Academy has introduced children ages six to fifteen to the joys of cooking. The program isn’t just about following recipes; it’s about engaging with food, understanding ingredients, and building confidence in the kitchen.
"Some kids come in shy or hesitant, but after just one class, they’re begging to come back. It’s all about giving them the opportunity to try something new in a supportive environment," Elena said. "My approach is very
hands-on. I instruct and guide them, but I really want the kids to engage with the dish, to feel and experience the process of cooking."
When working with her classes, Elena starts with simple questions to gauge a child’s experience and comfort level: Have you ever turned on a stove? Have you ever cracked an egg? From there, she builds their skills, while focusing on safety, creativity, and the joy of making something from scratch.
For younger children, she offers private lessons and Mommy and Me classes, which allow parents to be
You can sign up for an adult cooking class with Elena Martinez? Elena offers courses through Bismarck Sate College! You can sign up using the QR Code below!
part of the experience. She also hosts private birthday parties and group classes, where kids make new friends while learning to cook.
Elena's impact in the community doesn't end there. Two and a half years ago, she got the opportunity to share her cooking knowledge on North Dakota Today— even though she had no experience with television, and she hasn't looked back since.
"When I started on TV, I wondered, 'Who’s going to watch me?' But I was amazed by the response," Elena said. "People called in, curious about who I was, and they were excited. Now, I’ve been on TV for two and a half years."
Recently, Elena filmed an episode for America the Bountiful, a PBS food series hosted by former Ohio senator Capri Cafaro. Her episode, which focuses on North Dakota’s honey production, is set to air in the coming months.
She also teaches adult cooking classes at Bismarck State College where she introduces students to global cuisines. "I love learning about different cultures through food," Elena said. "One of my absolute favorites is Indian cuisine—I even included naan bread in my upcoming cookbook!"
You can also be sure to find her at local food festivals around town like the Pride of Dakota shows.
"I sold my homemade salsa, along with desserts like cakes and pavlova—which is actually the most famous Australian dessert," Elena said. "I make things like empanadas at the adult cooking classes and people are like 'How do you know how to make these? You're not Argentinian.' But when you love cooking, you just want to learn everything."
"If you love something, go for it. It won’t always be easy, and there will be risks, but it’s worth trying. Don’t settle for something unfulfilling."
Elena’s dream is to continue traveling, cooking, and sharing her love of food with the world. "If the right opportunity comes along, I’d love to host a show where I explore different cultures through their food," Elena said. "Food brings people together—it’s one of the most beautiful ways to connect."
Until then, she remains dedicated to her students, her books, and her family. "Cooking isn’t just a hobby for me—it’s my life. It’s how I show love, how I connect with my kids, and how I keep my culture alive."
Elena Martinez has already published two books: "Maldovan Cuisine: Authentic Eastern European Dishes" and "Sweet Escape: International Desserts" and she is working on a third!
By Brady Drake
Jacy Jo Photography
Tell us about your company.
A: Apricot Lane has been a staple in Bismarck since 2013, bringing high-quality women’s fashion to the community. In 2023, I took ownership of the franchise and relocated it to North Bismarck, focusing on helping women 30+ build wardrobes that fit both their personal and professional lives.
Peachy Keen Marketing Consulting was also started in 2023, born from my passion for marketing after more than a decade in corporate roles. We offer strategic marketing leadership without the commitment of a full-time hire, helping businesses refine their brand, develop, and execute marketing plans, and drive growth. Our clients span industries including construction, real estate, spa, and medical.
A: I began my career in banking at Wells Fargo before joining Starion Bank as an administrative assistant in Fargo. After earning my BS in Business and International Business in 2012, I transferred to Bismarck, where I was promoted to marketing analyst. In 2019, I transitioned to American Bank Center as a digital marketing strategist and played a key role in the Bravera rebrand. During my time there, I also earned my MBA from the University of Mary. In 2022, I became the international marketing manager for Sea
Foam International where I worked to develop business in Canada, China, and the United Kingdom, before ultimately choosing to pursue business ownership.
My path to entrepreneurship was deeply personal. After experiencing pregnancy loss while traveling alone for work, I made the decision to take control of my career and build something of my own.
What are 5 exciting things going on at your business right now?
1. Peachy Keen’s Growth
After a strong first year, Peachy Keen continues to expand its client base, offering a fractional CMO model that provides small businesses with high-level marketing strategy and leadership without the cost of a full-time hire.
2. Apricot Lane’s One-Year Anniversary
This March marks one year since reopening Apricot Lane in North Bismarck! It’s been an incredible journey bringing fresh styles and a new shopping experience to the community.
3. Elevated Brands & Shopping Experience
Apricot Lane has introduced several higher-end brands to the Bismarck-Mandan area, giving women access to elevated fashion without having to travel.
4. Personal Shopping Services
We’re one of the first boutiques in Bismarck to offer private personal shopping experiences. Women can book one-on-one styling sessions
with me or my team, enjoy a stress-free shopping environment, and maybe even sip a mimosa or wine while curating their perfect wardrobe.
5. A New Approach to Shopping & Community
We’ve worked hard to bring a fresh, community-driven shopping model to Bismarck-Mandan. Beyond unmatched customer service, we’re fostering a space where women can build confidence and connections. For example, our recent vision board and goalsetting workshop brought in a life coach to help women set intentions, focus on their future, and connect with like-minded individuals.
What is something you learned about business in the last year?
A: Over the past year, I've learned to embrace patience and persistence. I understand that meaningful achievements often require time and sustained effort—what I do today becomes the building blocks of tomorrow. I've learned to recognize that slow progress doesn't equate to failure, rather it's a more sustainable way to grow.
Is there anything else you'd like to say to our readers?
A: There are always going to be things in life that make things hard. It's a matter of whether you have the persistence to keep moving forward.
RECOMMENDATIONS FOR ENTREPRENEURS
I always recommend a great project management software to manage (and delegate) what needs to be done. I like Asana and have used that for about five years.
I love listening to podcasts. My regulars range from leadership podcasts such as the "Maxwell Leadership Podcast" to shortform ones like "Optimal Living Daily," which takes short online content for personal development, to faith-based podcasts that help me keep a positive mindset.
Apricot Lane Boutique apricotlanebismarck.com /ApricotLaneBis
Peachy Keen Marketing Consulting peachykeenmarketingnd.com /peachykeenmarketingnd @peachykeenmarketingnd /company/peachy-keen-marketing
By Brady Drake
Submitted by Vaughn Deinhart
A: ProntoChore's story is very unique. In 2021, I was in Minnesota working as a driver for Instacart during summer vacation. It was a good way to make money as the landscape for in-person jobs was still shaky due to the COVID-19 pandemic. I became frustrated with it because I always spent more time in Costco than I wanted to looking for obscure items that seemed to evade my attention. Definitely a me problem because many people find Instacart very helpful. Nonetheless, I was frustrated. Previously, I had made money mowing or shoveling my neighbors lawns/driveways for money during breaks. The problem was I didn't have enough lawns to mow because it was just one neighbor. It was clear to me that everyone has these pesky tasks that seem to come up in people's busy schedules, it was a matter of finding them.
So, I started formulating the first concepts of ProntoChore. Later that fall, I had an idea for how we could help more people find affordable help with simple, to-do list items, and students/other young people find supplemental income. The idea was a marketplace app, not too dislike DoorDash or Uber, but for simple tasks that do not require any high levels of experience or education to complete—like raking, shoveling, hauling, lawn mowing, etc. The new problem was, I cannot code. So, in November of 2021 I emailed Terry Pilling, the Dean of Engineering at the University of Mary, in attempt to find someone
who would be interested in hearing about a start-up idea. A few days later, I received an email from Michael Storick. Mike wanted to meet and discuss the idea. Long story short, after a few meetings, we both liked the idea and partnered up to make this business a reality.
The next three years were periods of successes, failures, ideation and building. Then, in 2024, we came closer to a minimum viable product. We presented at 1 Million Cups in Bismarck in May of 2024 and received a ton of great feedback and connections. This led to a relationship with Arnie Strebe at BisBlox. Arnie opened our eyes to the operations required to help our users effectively. He also helped us become laser focused on the critical tasks needed to launch. These realizations in the summer of 2024 led us to the launch of our first BETA version of ProntoChore July 31, 2024. During that time, the feedback we've received from job posters and our ProntoPros has been invaluable. It helped us make necessary adjustments to the app's scheduling and job completion. After all this time, ProntoChore is now approaching its app store launch this spring!
What is something you learned about business in the last year?
A: One thing I learned about business in the last year is that there's a lot that's outside of your control. There are more days that you have to find ways to just put one foot in front of the other with no clue if you're going in the right
I would highly recommend 1 Million Cups, BisBlox, and the North Dakota Small Business Development Center (Tyler Demars specifically).
My best book recommendations include: "Think Again" by Adam Grant "Zero to One" by Peter Thiel "Flip the Script" by Oren Klaff
I would also recommend the "Acquired" podcast. They do a good job of storytelling the companies they analyze while still providing specific details of their triumphs, setbacks, and how they navigated each.
direction than there are days of complete certainty. So it's important that what you're doing is something you really care about. We've been super lucky with all the people that have contributed to ProntoChore. If there's one other thing I've learned, it's that companies are created by the people that support them, not necessarily the founders. If ProntoChore wants to create the best possible service for their supporters, it will be a product of how much we learn from the people in the community.
What are 5 exciting things going on at your business right now?
1. gener8tor's gBETA accelerator
ProntoChore was one of five companies selected to participate in gener8tor's gBETA accelerator. This program is designed to use their expertise and resources to accelerate each selected business's model.
2. BisBlox Collaboration
ProntoChore is working alongside BisBlox (a local Bismarck venture studio) to solidify operations and have an app that provides help and value to it's users from day one.
3. App Launch
ProntoChore is launching on the App Store and Google Play Store this spring
4. Download in Bismarck
ProntoChore is currently available to download in Bismarck! Simply email info@prontochore.com to receive the link to download and begin posting chores.
5. Student Assistance
ProntoChore has helped many college students earn supplemental income through the completion of tasks posted by the people in Bismarck on the app.
Is there anything else you 'd like to say to our readers?
A. First, I'd like to thank everyone that has already helped us get to this point. The support we've received in Bismarck-Mandan has been surreal. If there are people in Bismarck-Mandan that have one-time jobs or tasks to do around their homes or businesses, we have college students in the area that want to help.
Support ProntoChore (If you need more convincing, Vaughn will come personally to do whatever you need done!)
prontochore.com /prontochore @prontochore /prontochore
By Brady Drake
provided by Chris Young
Tell us about your company.
A: Founded on September 4, 2001—I am a trusted advisor to founders/CEOs who hate losing more than they love winning. I help my clients scale their businesses in a meaningful manner that maximizes their potential and honors the greatness in their people. My clients are my heroes and I am their guide and builder of people, leaders, teams, and economic moats.
I am privileged to have Clients across North America and the UK. I also have a couple of clients locally in North Dakota.
What is your story?
How did you end up where you are?
A: My wife and I moved back to North Dakota to raise our family in 1999 after grad school and a stint as a commodity trader.
I am a life-long entrepreneur. I have built a respected business using the internet to serve founders and CEOs across the U.S., Canada, and the UK. After serving clients for nearly 24 years, I have hundreds of Ph.D.s from The School of Hard Knocks. I have made just about every mistake a business owner can make and now use those lessons combined with powerful tools to help people be the best versions of themselves.
In late 2022, I experienced a subarachnoid brain hemorrhage while working out. After being airlifted to Fargo Sanford where they literally saved my life, I have learned the value of precious time. I have learned the value of accelerating the pursuit of my goals and dreams NOW rather than waiting until x happens. Life happens for you—not to you.
What are 5 exciting things going on at your business right now?
1. Integration of Artificial Intelligence (AI) into coaching and life/business in general. AI is literally transforming every single facet of my business and that of my clients. To say AI is a game changer does not remotely do it justice and the transformation is just beginning.
2. Powerful psychometric assessments or what gets measured gets improved. Measure everything possible— especially people. Optimize your people and then scale through disciplined thoughts and actions. Rinse and repeat.
3. Scaling Up the business operating system. There are many knockoffs but only one Scaling Up. Most business operating systems are literal ripoffs from Scaling Up. This business operating system flexibly and thoroughly helps business owners get the right people doing the right things right.
4. Enhanced focus on coaching alignment with organizational goals. There is a growing emphasis on aligning individual coaching with broader organizational objectives. Connected coaching ensures that personal development is in sync with company goals, fostering a cohesive approach to leadership and team development. This alignment accelerates organizational change and ensures that coaching efforts contribute directly to business success.
3. Employee Perspective. The founders/CEOs I am privileged to work with are digging into the understanding of what shapes the mindset of an employee team member and are going where each team member is in order to engage hearts and get the work done well.
Is there anything else you'd like to say to our readers?
A: Today is the first day of the rest of your life. Do not wait for your dreams to come to you—go make them happen. Never settle. And bring others with you.
Rainmaker Group therainmakergroupinc.com /TheRainmakerGroup @therainmakergroup /company/therainmakergroup @therainmaker
RECOMMENDATIONS FOR ENTREPRENEURS
I recommend these books:
"Scaling Up" by Verne Harnish
"3HAG Way" by Shannon Byrne Susko
"The Fifth Agreement" by Don Miguel Ruiz
"QBQ! The Question Behind the Question" by John Miller
"Understanding Michael Porter" by Joan Margretta
"The Pursuit of Excellence" by Ryan Hawk
I recommend these apps:
By Brady Drake
provided by Alexandra Lund
Tell us about your company.
A: Bismarck Sign Company was established in 2018 by founders Alexandra Lund, Jennifer Francis, and Wayne Munson, who collectively bring over 65 years of experience to the business. It has been a humbling yet exciting journey thus far. Our goal was to become more active members of the community, and starting our own company allowed us greater control over our contributions and involvement. We also had a clear vision of the company culture we wanted to establish.
Our mission is to provide an innovative and simple process that leads to quality marketing products. Our products are divided into four main categories: signs, wraps, films, and design. Signs include everything from a sidewalk sign to a 50'+ pole sign. Wraps include storefronts, fleets, doors, and walls. Films include commercial window tint, customprinted glass films, and architectural films to recover surfaces. Our trademarked tagline is "Get Noticed. Be Remembered" We design with return on investment in mind to make sure that your brand is getting noticed and remembered.
What is your story?
How did you end up where you are?
A: I grew up on a ranch near Warwick, ND, and attended school in New Rockford, ND. I struggled to find
my place in school, as my visionary brain often led me to daydream rather than focus on my classes. I was also a socially awkward introvert. I spent a lot of time dreaming up new ideas, imagining what living a big city life was like, and wondering how I could help change people's lives for the better.
When I was twelve, my mom was diagnosed with terminal brain cancer, and that experience had a profound impact on my development into the person I am today. A lot of valuable lessons came from that journey. Following college, I stayed close to home to be able to help with my mom as she continued to decline. I accidentally stumbled into the world of signs and my dream shifted from moving to the big city to instead bringing some of the color to the local community through storefront wraps, elevator wraps, fleet wraps, and custom signs.
I was told many times over the years to stick to the way things were done and stop trying to innovate. But fortunately for me, the way my brain works is that if you tell me it will never happen, it's just jet fuel to make it happen. I had some great mentors in the industry that helped me build a foundation of sign knowledge and I developed strong relationships with vendors nationwide to enhance my knowledge of the available materials. Building relationships has always been essential to me, as I deeply care about people, innovation, and advancing our industry as well as our community. Currently, I serve on the
steering committee for the Board of Directors of the International Sign Association and am the Chair of the Wrap Committee for the same organization.
What are five exciting things going on at your business right now?
1: We just launched a new safety program to help prevent workplace injuries and encourage a safe environment.
2. Our wrap team is busy wrapping multiple fleets with vibrant graphics to help them "Get Noticed and Be Remembered."
3. We have recently added to our team to continue to streamline our processes.
4. We have recently acquired more space to be able to expand our operations.
5. We are working on a new website for Bismarck Sign Co. to continue to innovate the customer experience.
What is something you learned about business in the last year?
A: This is not something I "learned" in the past year per se, but it played a significant role. I was reminded that focusing 80% of your time on the 20% of tasks you excel at is the key to moving things forward more efficiently. In any business, it’s easy
to become stretched thin by attempting to provide a variety of services simply because you can.
Do you have any resources you recommend to other entrepreneurs?
A: I am a business nerd. I have overflowing bookshelves that are all centered around business and entrepreneurship. I just can't learn enough fast enough. Some of my favorites are:
"Relentless" by Tim Grover
"Good to Great" by Jim Collins
"Built to Last" by Jim Collins
"10x is easier than 2x" by Dan Sullivan and Benjamin Hardy
"Who Not How" by Dan Sullivan and Benjamin Hardy
"The Five Dysfunctions of a Team" by Patrick Lencioni
"Rich Dad Poor Dad" by Robert Kiyosaki
"The Psychology of Money" by Morgan Housel
"Diary of a CEO" by Steven Bartlett
"The Vision Driven Leader" by Michael Hyatt
"Mind Magic" by ames R. Doty MD
Sometimes being an entrepreneur can get lonely or you can become so hard on yourself that you get in a downward spiral. Having a group of entrepreneurs or business leaders you can meet with can be very helpful.
We have also found a lot of success building our company around the Entrepreneurial Operating System ( EOS ) Implemented by Patrick Metzger from the Greenhouse.
Is there anything else you'd like to say to our readers?
A: As leaders in our organizations, we have the unique opportunity to change lives. Focus not only on performance outcomes but also on personal and professional growth. Encourage your team to challenge themselves and think creatively. Know what their individual vision boards look like and help them build the blueprint to get there. Be the leader you wish you had.
Bismarck Sign Company bismarcksignco.com /bismarcksignco @bismarcksignco
Some of my favorite books are: ALEXANDRA'S
By Brady Drake
A cover letter is your chance to make a great first impression on a future boss. While your resume lists your skills and experience, a cover letter shows your personality and explains why you’re perfect for the job. Here’s how to make yours stand out!
Don’t send the same cover letter to every job. Find out the name of the person hiring, if you can, and include it. Talk about how your skills match the job and how you can help that specific company and team.
4 2
Your first sentence should grab attention. Don’t just say, “I’m writing to apply.” Instead, try:
A quick story that shows your skills.
A big accomplishment that fits the job.
Why you’re excited about the company’s mission.
Again, don't just say, “I’m a great leader.” Show it with a real example. For instance, “As a team leader, I helped my group finish a big project early and under budget.” Numbers and facts make your achievements clearer!
Companies want to know what you can do for them. Look up their goals or problems and explain how your skills can make a difference. For example, say, “I’m excited to use my [skill] to help [company] achieve [goal].”
Write only 3-4 paragraphs and keep it to one page. Use simple and professional language, and avoid overused phrases like “I’m detail-oriented.”
Finish strong by asking for an interview. For example:
“I would love to talk about how I can help [Company Name] succeed. You can reach me anytime at [contact info].”
Small errors can make you look unprofessional. Read your letter a few times, or ask someone else to check it for you. Don't skip this step!
Make your letter unique. Talk about something you admire about the company or a shared interest. This will help you stand out.
By following these tips, you’ll write a cover letter that shows off your skills and makes a great impression. Good luck!
today’s fast-evolving professional landscape, staying competitive means continuously building and refining skills. LinkedIn Learning, an online educational platform by LinkedIn, has become a trusted resource for millions of professionals seeking to advance their careers. With a library of over 16,000 expert-led courses, LinkedIn Learning offers everything from technical certifications to soft skills training, making it an invaluable tool for individuals and organizations alike.
Whether you’re looking to master a Microsoft application, explore emerging AI tools like Microsoft Copilot, or earn a professional certification, LinkedIn Learning provides flexible and affordable opportunities to achieve your goals.
By Josiah Kopp
LinkedIn Learning operates on a subscriptionbased model, offering unlimited access to its course catalog for a monthly or annual fee. Users can browse courses by topic, skill level, or professional goal. Each course is broken into bitesized video lessons, often accompanied by quizzes, downloadable resources, and hands-on projects.
The platform’s integration with LinkedIn ensures personalized recommendations based on your profile, career goals, and skills you want to develop. Upon completing a course, you can showcase your achievement directly on your LinkedIn profile, helping you stand out to recruiters and employers.
LinkedIn Learning's integration with LinkedIn ensures personalized recommendations based on your profile, career goals, and skills you want to develop. Upon completing a course, you can showcase your achievement directly on your LinkedIn profile, helping you stand out to recruiters and employers.
One of LinkedIn Learning’s most popular categories is Microsoft-related training. These courses cover a wide range of Microsoft applications and tools, including:
Microsoft Excel (Basic to Advanced)
Microsoft Power BI
Microsoft Teams
Microsoft Azure Fundamentals
Microsoft Office 365
Microsoft Word, PowerPoint, and Outlook
Microsoft Project
Microsoft Copilot
Microsoft Excel: Learn everything from basic formulas and data entry to advanced skills like pivot tables, data visualization, and automation using VBA.
Microsoft Power BI: Transform data into actionable insights, covering dashboard creation, data modeling, and visualization techniques.
Microsoft Teams: Focuses on collaboration, communication, and productivity, including how to manage channels, host meetings, and integrate apps.
Microsoft Word, PowerPoint, and Outlook: These individual courses provide essential and advanced techniques for creating documents, presentations, and managing emails effectively.
Microsoft Project: Designed for project managers, this course covers scheduling, resource management, and advanced planning tools.
Microsoft Office 365: Offers tips and tricks to maximize productivity using Office 365 tools, including OneDrive, SharePoint, and Planner.
Microsoft Azure Fundamentals: Ideal for beginners in cloud computing, this course introduces Azure services, pricing, and security basics
LinkedIn Learning courses are structured as step-by-step journeys:
1. Introduction and Goals: An overview of the course objectives.
2. Foundational Knowledge: Beginner-level modules to build a strong base.
3. Skill Application: Hands-on exercises and realworld examples to reinforce learning.
4. Advanced Techniques: For intermediate and advanced learners, diving deeper into complex functionalities.
5. Assessment and Completion: Quizzes or projects to test understanding, followed by a certificate of completion.
Many LinkedIn Learning courses are aligned with industry-recognized certifications. For example:
Microsoft Azure Fundamentals Certification (AZ-900)
Microsoft Excel Expert Certification
Microsoft Power BI Data Analyst Certification
AI and Microsoft Copilot Certifications
Upon completing these certification-preparation courses, users are better equipped to pass the corresponding exams. Some LinkedIn Learning subscriptions even include discounted exam vouchers.
Microsoft Copilot: Learn to leverage AI capabilities across Microsoft 365 apps. Courses include:
• Introduction to Microsoft Copilot: Basics of integrating Copilot into workflows.
• Copilot in Microsoft Word and Excel: Automate tasks like document editing and data analysis.
• Copilot for PowerPoint and Teams: Create presentations and facilitate collaboration with AI-driven tools.
The LinkedIn Learning homepage is designed to make discovering and accessing courses seamless, whether you’re a beginner or a seasoned learner. Here are 4 featured course tabs to help you discover new courses.
The New Releases section highlights the latest courses and content added to LinkedIn Learning’s ever-expanding library. This area ensures users stay current with the latest skills, tools, and trends across industries. Whether it’s emerging technologies like AI, updates to software like Microsoft Copilot, or fresh content on leadership and personal development, this section keeps learning opportunities relevant and up-to-date. It’s perfect for professionals looking to stay ahead of the curve or explore brand-new topics.
This feature uses insights from your LinkedIn profile to recommend courses that align with the skills you’ve listed. It’s a tailored way to sharpen your expertise in areas relevant to your career, ensuring your skills remain competitive and marketable. For instance, if your profile highlights data analysis or digital marketing, you’ll see curated suggestions to deepen your knowledge in these areas. It’s an excellent tool for staying relevant and making your LinkedIn profile stand out to recruiters.
This section offers a social element by showing you what courses your professional connections and peers are engaging with. It fosters collaboration and idea-sharing within your network, allowing you to discover trending skills or popular content in your industry. Seeing what others are learning can inspire you to explore similar topics, making this feature a great way to stay connected with your community and relevant within your field.
Time constraints can make it challenging to fit learning into a busy schedule. The 30 Minutes or Less section addresses this by offering short, impactful courses and lessons designed for quick consumption. These bite-sized courses cover various topics, from mastering a single Excel function to improving communication skills. It’s ideal for professionals who want to make the most of their downtime and gradually build skills without committing to lengthy sessions.
Inside the user dashboard, along with keeping track of your courses and library, there are a few other key features you will love:
The Coding Practice tab is tailored for tech professionals or learners developing programming skills. Features include interactive coding challenges, instant feedback, and practicing coding in popular languages like Python, Java, C++, and JavaScript.
The Certifications tab focuses on helping users earn and showcase professional credentials. Here, you can explore courses aligned with popular certifications, such as Microsoft Azure, Google Analytics, or PMP, track certification progress, and earn and share badges.
You can also see trending topics listed to get inspiration and see what people are learning.
LinkedIn Profile Integration: Certificates earned can be displayed on your LinkedIn profile to showcase your skills to potential employers.
Courses on Emerging Tech: Stay ahead with training on tools like Microsoft Copilot and AI-driven workflows.
Offline Learning: Download courses to learn on the go.
Personalized Recommendations: Courses tailored to your career path and interests.
Accessibility Features: Includes closed captions and multiple language options.
LinkedIn Learning operates on a subscription model. Cotegories include:
Monthly Plan: $39.99/month for unlimited access to courses.
Annual Plan: $239.88/year ($19.99/month when billed annually).
Team Subscriptions: Custom pricing for organizations looking to train multiple employees.
A free trial is available, allowing users to explore the platform before committing to a subscription.
Scan to learn more and get started today!
provided by Michael Warren
The North Dakota Women’s Business Center (NDWBC) is dedicated to empowering women entrepreneurs and business professionals across the state. Through expert-led training, one-on-one business advising, and a strong network of support, NDWBC provides the tools and resources necessary for women to start, grow, and succeed in business. Whether launching a startup, expanding an existing enterprise, or developing leadership skills, NDWBC fosters an inclusive environment that champions innovation, resilience, and economic growth. By connecting women with mentorship, funding opportunities, and strategic guidance, NDWBC plays a vital role in shaping a thriving business community in North Dakota.
By Christy Dauer Executive Director, North Dakota Women's Business Center
Ok, first, you should know that I started working in 9th grade at Sandy’s Donuts. Donna, Sandy, and Mark Ostlund taught me the importance of customer service. We checked our day at the door and served customers with a smile even at 5:30 a.m. on a Saturday. This was such a defining moment, I showed up, served customers with a smile, and learned the importance of counting back change, pouring coffee that rose .05 cents since the previous week, and striking up random conversations. I say defining, because gosh did I get frustrated when moms would bring their kids who could barely peer over the glass counters at the OG
Sandy’s Donuts location. “Those kids” would pick one, then… oh not that one, then another, and then it was the one with “all the frosting second from the back on the right, seriously, we have a line out the front door all the way to Sheyenne… come on kid! Fast forward, and now… I’m literally that mom, just a few weeks ago my tiny humans took my credit card while I was on a call and picked out 10 different donuts in 10 SEPARATE BAGS to do some random acts of kindness. They made sure to tip… but seriously… I LITERALLY laughed out loud and couldn’t believe how frustrating that situation was to me.
In today's fast-paced digital world, customer service seems to be a relic of the past. I recently was in a group text where I got the response, “Customer Service is Dead." Many businesses including those in Fargo, have shifted their focus to automation and efficiency, often at the expense of genuine human interaction. But why has customer service died, and what can we do to bring it back to life—err—is it important?
Every day, I hear from small businesses that they are under attack due to AI, big box stores, and cybersecurity threats that threaten our Main Street businesses. This undoubtedly forces small businesses to make a decision and ultimately affects customer service experiences. In a world where we crave connection, is customer service important? To what cost?
While automation can streamline processes, it often removes the personal touch that customers crave. Automated phone systems, chatbots, and
self-serve checkouts can leave customers feeling frustrated…. Funny comment I recently heard in the grocery store, where a customer using the newly added self-checkouts asked a staff member if they had an address for their W2.
Many businesses lack the resources to invest in proper training for their customer service. This results in employees who are ill-equipped to handle complex issues or provide empathetic support.
Companies often prioritize metrics like call resolution time, clients served, tables turned, and ticket volume over customer satisfaction. Ultimately, this leads to the “burn and churn” of customers… and… to rushed interactions and unresolved issues.
Ok, I am also about solutions, rather than just pontificating on the problem:
Even simple workforce training and skill-share
programs can equip small business owners with front-line representatives with the skills they need to handle a wide range of issues. This includes technical knowledge but also soft skills like empathy and active listening…. That seems to be a problem not only for the tiny humans I am raising, but not sure how many times I have been half-invested in the conversation while replying to an email.
While automation can handle routine tasks, complex issues should be escalated to human representatives. AI is part of the solution, but in my opinion, the world still craves interaction.
Shift the focus from purely quantitative metrics to qualitative ones. Customer satisfaction surveys and feedback loops can provide valuable insights into areas for improvement and these are easily implemented using surveys.
Reducing turnover rates starts with creating a supportive and engaging work environment. Our office uses a tool called, Cloverleaf, which has fostered open, honest communication between our team.
Use technology to enhance, not replace, human interaction. Tools like CRM systems, even built through a Microsoft Form can help capture the data needed to assess.
It's time to put the "service" back in customer service and rebuild the trust and loyalty that are essential for long-term success.
Follow NDWBC ndwbc.com /ndwbc @ndwbc /company/northdakota-women-sbusiness-center
By Josiah Kopp
ou've made it through the initial interviews and are one of the final candidates for the job—congrats! But there's still one thing in front of you to secure the job: the final interview. We sat down with Concordia College Careers Center Director Jill Wenger to learn about the best tips, practices, and other things to know to put yourself in the best position to land that dream job.
I’ve been offered a job, but the salary in the offer letter is on the low side for my industry. How do I negotiate the final offer, including salary and benefits?
"This is where things can get tricky, and my first piece of advice is not to go through this process alone. If you're a student or alumni of Concordia, for example, we provide free access to career coaches who can offer guidance. But even beyond that, it’s important to work with someone who has expertise in
this area if you’re uncertain.
When negotiating, consider both salary and benefits together, as they aren’t created equal. Many people focus only on the salary without understanding the value of their benefits, which can sometimes be a gamechanger. For example, benefits like health insurance, retirement contributions, or PTO (paid time off) can significantly increase the overall value of your compensation package.
If you’re unclear about the benefits being offered, reach out to the company’s HR department. It’s their job to explain the value of these benefits, not just to employees but also to potential hires like you. Don’t hesitate to ask questions or seek clarification.
Finally, get a second opinion from someone knowledgeable, whether it’s a mentor, career coach, or trusted professional contact. Talking
it through with someone else can provide clarity and help you feel confident about your negotiation strategy."
Here’s an additional perspective from my background in HR:
"Most hiring managers are working in good faith. When they make an offer, they’re often hoping it’s competitive enough to secure you as a candidate. They may even worry you have multiple offers on the table.
If you’re unsure whether the offer is their best, don’t hesitate to ask directly. Questions like, 'Is this your best offer?' or 'Is there room to negotiate?' are perfectly appropriate, as long as they’re delivered professionally and respectfully. Remember, hiring managers have extended the offer because they want you on their team. Being open and honest helps both sides ensure the arrangement works for everyone involved."
Jill is the Director of the Concordia College Career Center, a role she assumed in June of 2024 after six years at the institution. Before her promotion, Jill focused on Employer Relations, working closely with students to secure internships and gain valuable career experience—a responsibility she continues to support. Prior to her time at Concordia, Jill spent six years in human resources with the City of Moorhead.
"We typically advise students to use resources like ONET. It’s a trusted database where you can explore jobs and industries specific to your geographical area, giving you real-time insights into typical salaries and job expectations. It’s a great way to gauge whether the offer you’ve received is fair for your industry and location." - Jill Wenger
What are some game-changing benefits to consider?
"Health benefits are often the most confusing and critical for people, and their value depends heavily on your personal needs. If you have specific health concerns, you may want to talk to someone in HR rather than the hiring manager, as they’re better equipped to explain the offerings and ensure your privacy during the process.
Retirement benefits are another area often overlooked in favor of salary. Consider what the company is investing in your long-term future, such as ESOP programs or government retirement benefits. For example, state benefits in places like Minnesota can be particularly advantageous after years of service.
Finally, don’t forget to explore other perks that align with your values, such as pet insurance, life insurance, or other specialized benefits. Understanding the full range of options ensures you’re making an informed decision about what truly meets your needs."
What are the top three most overlooked things candidates should address in the final interview?
1. Showcasing Your Core Strengths
"Every employer is looking for problem-solving skills, teamwork,
communication, and initiative— regardless of the role or industry. Don’t just state that you possess these qualities; provide specific examples through storytelling. Demonstrate how you’ve applied these skills in past experiences to solve problems, improve processes, or collaborate effectively."
2. Highlighting Accomplishments
"This isn’t the time to be modest. Share clear examples of your achievements, whether they involve exceeding goals, leading successful projects, or overcoming challenges. Show confidence and let your accomplishments speak to your ability to contribute meaningfully to the team."
3. Adapting Your Approach
"Shift your focus from technical qualifications to how your strengths align with the company’s culture and needs. Emphasize why you’re a unique fit for the organization, using specific examples that show you understand and embody its values."
What is the biggest challenge you see during the onboarding process that should be addressed in the final interview?
"The biggest challenge with onboarding varies depending on the job and company, but the final interview is an excellent opportunity to set clear expectations about the process. The questions you ask
about onboarding should reflect what you value most.
For instance, you might ask, 'What will my first few days look like?' or 'When will I have the opportunity to meet my team?' These types of questions not only help you understand what to expect but also show the interview panel that you value integration and preparedness.
Avoid asking questions that could easily be answered by researching the company. Instead, focus on specific aspects of the onboarding process that only an insider can provide insight into. Thoughtful, tailored questions demonstrate your priorities and what you care about as you transition into the role."
What are three valuable topics candidates aren’t asking about but should?
"One of the most valuable questions you can ask is about opportunities for advancement. It shows that you’re thinking longterm and view the role as more than just a short-term position. Asking, 'What does advancement typically look like here?' or 'How do employees in this role grow within the company?' signals your commitment to development and growth.
Another key question is about performance feedback. Rather than broadly asking about
evaluations, try, 'What is your performance review process like, and how does your team provide feedback?' If feedback drives your improvement, this question shows you’re serious about professional growth and staying aligned with the team’s goals.
It’s also beneficial to ask your interviewers about their experience at the company. For example, 'I see you’ve been with the company for five years. How has the company evolved during that time, and what keeps you here?' These tailored questions demonstrate genuine interest and research into the people and
organization, setting you apart as a thoughtful and engaged candidate.
How important is company culture fit during the final interview, and how can candidates effectively demonstrate it?
"Culture fit is crucial, but it’s important to remember that the final interview is a two-way street. As much as the organization is assessing your alignment with its values, you should also be evaluating whether the company aligns with yours. You’re committing to an environment that will shape your professional and
personal life, so it’s essential to ensure it’s the right fit for you.
Start by identifying what matters most to you. Does the company give back to the community? Are there opportunities for employees to connect through resource groups or social events? For some, a workplace that blends professional and social connections is ideal, while others prefer clear boundaries between work and home. Neither is wrong—it’s about knowing what works best for you and asking the right questions to uncover the culture.
"Be cautious if interviewers ask personal questions unrelated to the role, such as about your family or hobbies. The interview should focus on your qualifications, job performance, and cultural fit—not your private life. While you can choose to share personal details, such questions are unprofessional and may signal issues with boundaries or fair hiring practices. Ensure the discussion remains professional and job-focused." - Jill Wenger
To connect with Jill Wenger or the Concordia Careers Center, scan this code or call 218-299-3020
During the interview, storytelling is a powerful way to demonstrate culture fit. Employers already know your qualifications; now they want to see how you handle situations and deliver results. Using the STAR method (Situation, Task, Action, Result) can help. For example, when describing your problemsolving or teamwork skills, set the scene (Situation), define your role (Task), explain your approach (Action), and highlight the outcome (Result). Tailor your stories to reflect values the company emphasizes, showing them how you’ll fit into their culture and contribute to their goals."
How should candidates address concerns or uncertainties about the role or company?
"If you have concerns about a role or company, don’t ignore them—do your homework. Talk to people connected to the organization, such as alumni, LinkedIn contacts, or mutual friends. Trusted connections can provide honest insights about the company culture and role expectations. Most people find jobs through relationships rather than job
boards, so leverage those networks. Investigating your concerns doesn’t mean declining an offer; it means making an informed decision based on feedback from people you trust."
What’s the best way to follow up after the final interview to leave a lasting positive impression?
"Following up after the final interview is an excellent way to show continued interest and professionalism. A thoughtful thank-you email works well—keep it simple and genuine. For example, 'I really enjoyed meeting you last week. Please let me know if there’s any additional information I can provide to support your decision.'"
Depending on how confident you feel, you might add, 'Is there anything else I can do to convince you I’m the best candidate for the role?' Choose an approach that feels natural to you. Authenticity is key; being yourself leaves the strongest impression. Employers are looking to connect with the real you, not a polished version of someone else."
By Jordan Woods
In Bismarck, Sara Frank has built a career in a generally male-dominated field. As a process server, she navigates the legal landscape and handles difficult situations on a daily basis. While this job could be looked at in a negative light, Sara finds ways to make it more comforting and empathetic.
Process servers play a vital role in the legal system, ensuring that due process is upheld by delivering official court documents to individuals involved in legal proceedings. Their primary responsibility is to serve legal notices, including summonses, subpoenas, and court orders, notifying recipients of impending legal action or their obligation to appear in court. Beyond delivery, process servers also file confidential court papers, retrieve official documents, and use investigative tactics to locate individuals who attempt to evade service.
Sara’s career path was not a straight line but a series of unexpected turns. Originally from Sherwood, North Dakota, a small town near the Canadian border, she has called Bismarck home for most of the last 25 years. Before becoming a process server, she worked in armored car security, transporting money for banks.
After having children, Sara was introduced to process serving, and what started as a part-time gig soon transformed into her full-time business. “I definitely stumbled into it,” she said. “But now this is all I do, and I love it.” The job’s unpredictability keeps her engaged, and its flexibility allows her to spend more time with her kids.
“My everyday could be anything from changing locks on a vacant building to getting chased through a trailer park,” she says with a laugh. While it may seem straightforward, the job comes with challenges, particularly in navigating difficult situations with people facing some of the worst moments of their lives.
Breaking barriers in a male-dominated field
One significant hurdle Sara has faced is the perception that process serving is a man’s job. “I get a lot of calls where they ask, ‘Is your husband around? Is Frank there?’” she shares. “And I tell them, ‘It’s just me. This is who you get.’”
Despite initial skepticism, Sara’s professionalism has earned her
respect in the industry. She is part of North Dakota’s womenowned business network, which has helped her navigate the unique challenges of being a female entrepreneur. She believes more women should enter the field. “When I knock on a door, the odds of someone opening it for me might be a little higher than for a man,” she explains. “It’s a friendlier, maybe less intimidating presence.”
Starting her own business was daunting. “It was very scary,” she admits. “You have to trust that everyone will hold up their end, and there’s a lot of paperwork and invoicing involved.”
One of her biggest lessons? Learning to delegate. Hiring a bookkeeper last year freed her from administrative tasks, allowing her to focus on the job itself. She also emphasizes the importance of finding reliable subcontractors, a process that has been both challenging and rewarding.
Sara has ambitions to expand into private investigation and property inspection services in 2025. “I’m excited to get back into some of that work,” she says, noting these services align well with her expertise.
For those looking to enter the field, Sara stresses preparation. “Do your research,” she advises. “Reach out to someone already in the business and see if they’re willing to share insights.
It’s frustrating when people jump in without understanding the industry.”
She emphasizes that while the job sounds simple, it is layered with legal complexities and logistical hurdles. But for those willing to put in the effort, it can be a fulfilling and flexible career.
She also hopes to encourage more women to enter the field.
“You don’t have to be this big, strong guy to do this job. It can be for everybody. You just have to do your research and figure it out.”
Outside of work, Sara is a devoted mother to her two children. She takes pride in spending time with them, a luxury her job allows.
She has also been a part of roller derby for nine years. “I thought it was just going to be a new workout, and here I am almost a decade later,” she laughs. Recently, she helped start a travel team spanning North and South Dakota, balancing competitive sports with her business and family life.
Sara Frank is not just a successful process server – she is a testament to the resilience and tenacity of women breaking barriers in male-dominated industries. Her journey serves as an inspiration for other women looking to forge their own path, proving that anything is possible.
By Michael Danielson, Veterans Business Outreach Specialist
The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.
military veterans transition into civilian life, many find themselves drawn to entrepreneurship, channeling their skills and discipline into successful small businesses. However, one of the most significant challenges that veterans face is marketing their businesses effectively without spending a fortune. Marketing is essential for growing a business, but for many veteran business owners, resources are limited, and the process of promoting their ventures can feel overwhelming. Fortunately, with the right strategies, it’s possible to craft a marketing plan that is effective and budget-friendly. By leveraging their unique experiences, military veterans can build brand awareness, foster
customer loyalty, and expand their reach, all without breaking the bank.
In today’s digital age, one of the most powerful tools at a small business owner’s disposal is the internet, which offers various avenues for affordable marketing. For veterans, digital marketing provides an accessible and cost-effective way to connect with a wide audience. Among the most valuable and free tools available are social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. These sites allow small business owners to share their stories and connect with customers on a personal level. The power of storytelling cannot be understated, and veterans have the unique ability to engage their audience by sharing their military backgrounds and the lessons they’ve learned as entrepreneurs. Posting regularly on social media helps keep the business top-of-mind for potential customers, and engaging with followers by responding to comments and questions builds stronger relationships and fosters loyalty. Additionally, using hashtags like #VeteranOwned or #VeteranEntrepreneur helps increase visibility and discoverability.
For local businesses, a Google Business Profile (GBP) is an essential marketing tool that is entirely free. By setting up and optimizing a GBP listing, veteran business owners can ensure their business appears in local search results and on Google Maps, which is critical for attracting nearby customers. Google Business Profile also allows owners to manage their online reputation by responding to customer reviews, which can help build trust with potential clients. The platform provides valuable insights into how
customers are finding the business, helping owners tailor their marketing efforts more effectively.
Content marketing is another budget-friendly marketing strategy that can yield impressive results. By creating valuable content, business owners can position themselves as thought leaders in their industry while building trust with their audience. Making frequent posts across a variety of social media outlets is a particularly effective method for sharing knowledge, offering advice, and addressing the needs of customers. For veterans, having a strong social media presence provides an avenue to share their entrepreneurial journey and the lessons they’ve learned throughout their careers. This type of content can improve a website’s search engine optimization (SEO), helping the business appear more prominently in search results. Veteran business owners should aim to post consistently, whether on a weekly or bi-weekly basis, and focus on topics that resonate with their target audience.
Video marketing, too, can be an effective and low-cost way to engage customers. While creating high-quality videos may seem expensive, smartphones today can produce impressive video content with minimal investment. For veteran business owners, videos provide an opportunity to humanize their brand by sharing personal stories, demonstrating products or services, or offering tips related to their industry. The authenticity of sharing a veteran’s perspective can create a deeper emotional connection with potential customers. Additionally, posting videos on platforms
like YouTube or social media outlets can help increase brand exposure.
Networking is an often overlooked, but vital aspect of any business’ growth, and for veterans, it offers the added benefit of connecting with like-minded individuals who may share similar values or experiences. Connecting with veteran-focused business organizations, such as the National Veteran-Owned Business Association (NaVOBA), Veterans In Business Network (VIB), or the Veterans Business Outreach Center (VBOC), can open doors to valuable resources, mentorship opportunities, and networking events. These networks provide a sense of community and offer veterans the chance to connect with others who have walked a similar path. Moreover, collaborating with other local small businesses can be an effective strategy for expanding your reach without significant financial investment. Hosting joint events, cross-promoting products, or bundling services with another local business allows both parties to pool resources and tap into each other’s customer base.
Another crucial aspect of marketing is email communication. While it may seem old-fashioned in the age of social media, email marketing remains one of the most cost-effective methods of staying connected with existing customers. Building an email list should be a priority, whether by offering incentives like discounts or exclusive content in exchange for newsletter sign-ups. Once a list has been established, veteran business owners can send regular, targeted emails to keep customers informed about promotions, new products, or upcoming events. The
key to successful email marketing is personalization; segmenting the email list based on customer preferences or behavior allows for more tailored messaging that resonates with each recipient. Crafting compelling subject lines and clear calls-to-action will increase open rates and improve conversion.
Of course, no marketing strategy is complete without tracking performance and adjusting tactics accordingly. One of the significant advantages of digital marketing is the ability to measure results using analytics tools. Social media platforms, Google Analytics, and email marketing services provide valuable data that helps business owners assess which marketing strategies are driving traffic, generating leads, and converting customers. For example, monitoring website traffic can help determine whether your digital marketing efforts are increasing visibility, while tracking social media engagement (likes, comments, shares) can show how well your content resonates with your audience. By regularly reviewing these metrics, veteran business owners can fine-tune their strategies to ensure that their marketing dollars and time are spent effectively.
Despite limited resources, veteran business owners can leverage a combination of digital marketing, content creation, networking, and email communication to effectively promote their businesses. By sharing their unique stories, being consistent with their efforts, and engaging with their audience, veterans can create a brand that resonates with customers and stands out in a competitive market. Social
media platforms, Google Business Profile, and social media posting offer affordable opportunities to build visibility and establish credibility, while video marketing and email campaigns allow for deeper customer engagement. Furthermore, networking with other local businesses and tapping into veteran-specific networks can lead to valuable collaborations and growth opportunities.
Ultimately, the key to effective marketing on a budget is consistency and creativity. Veteran business owners who can tap into their personal stories and experiences, leverage free or lowcost marketing tools, and build meaningful connections will be well on their way to growing their businesses and creating lasting success. Marketing doesn’t have to be expensive to be effective, and with the right strategies in place, military veterans can achieve their business goals without straining their financial resources.
701-738-4850 und.edu/dakotasvboc /dakotasvboc @DakotasVBOC
4200 James Ray Dr Grand Forks, ND
