THE BEE NECESSITIES Honeybee survival is immensely important for our agriculture and natural ecosystems due to the bees crucial role in pollination. Bees are essential pollinators that play a vital role in pollinating a wide variety of crops, including fruits, vegetables, nuts, seeds and forage for livestock. It is estimated that honey bees contribute to the pollination of approximately one-third of the world’s food crops. Without honeybees, many plants would struggle to reproduce, leading to reduced crop yields and potential food shortages. Scientists are concerned that problems facing bees could have a devastating impact on our food supplies and ecosystems. Dr. J from Planet Bee quotes “The honey bee is our primary commercial pollinator, on which most of our nutritious foods are dependent. Bee pollination supports healthy productive farms and ecosystems by increasing the genetic diversity, fruit and seed production of flowering plants on which humans and wildlife depend for food, resources and ecological services.”
Hive₂O donates a percentage of their product proceeds to partners like PlanetBee.Org that are mission based, dedicated to the protection and growth of the Honeybee population through multiple verticals. David Bee, founder and CEO of Hive₂O” says “It is our responsibility to ensure the honeybee flourishes and that we protect it by not only using the fruits (honey) of their labor to benefit but to guarantee we replenish-it. Like the bee, we must return more than we take to assure their protection and growth with sustainability practices. Bees are the only species that positively impact our past, present, and future. It’s on us to do more than just consume & survive, we must give back and thrive /PX BWBJMBCMF GPS QVSDIBTF BU 8IPMF 'PPET .BSLFU Page 9 | Food & Beverage Magazine v June Issue 2023
