Hive to Hand Hive₂O creates a new beverage category:
The Hard Honey Taste Experience
Welcome to the tantalizing world of Hive₂O, where honey takes center stage in a new beverage category that promises a Hard Honey Taste Experience like no other. Hive₂O is revolutionizing the industry with its commitment to pure, sustainable ingredients and a taste that appeals to all palates. With a history of success in the functional beverage space, the founder of Hive₂O returns to change the perception that compromising on quality is necessary to be successful in the Ready to Drink (RTD) space. We had a chance to sit down with David Bee, the visionary founder and CEO of Hive₂O, who has returned to the beverage business with a mission to redefine taste, quality, and sustainability. Join us as we explore the inspiration behind Hive₂O, the challenges of the beverage market, and the remarkable journey that led to the creation of these exquisite beverages. I read that you once had a very successful beverage business years ago. What made you decide to go into the beverage business again? I’ve learned a great deal about the market and discovered that healthy ingredients and great tasting products are still difficult to find. I wanted to change the perception that you could not produce a successful beverage that is pure in nature, uses sustainable ingredients and appeals to all taste-buds. Not all beverages are created equal and you cannot cut corners if you want to create something amazing. Aside from rigorous research, we did testing and more testing and realized that to achieve preeminence, we had to go back to basics; Simple, Clean and Pure ingredients. I like to call this a 20 year overnight success!
Page 5 | Food & Beverage Magazine v June Issue 2023