Food by Phone Newsletter July 2014

JULY 2014

DEALS ON WHEELS F O O D B Y P H O N E ’ S M O N T H LY N E W S L E T T E R

S P E CI A L P R O M O T I O N S Tribeca RestoBar

BLACK SWAN

LE LAPIN

Order over 499 THB and get Free Gangnam Wings.

Order a Full Baguette Sandwich and get a Half one for Free

Order over 499 THB and Get a Free Box of Home-made cookies

VIA VAI

Mama Pita

Beirut

Order over 599 THB and get a FREE Pasta Arrabiata

Order over 499 Baht and Get a Free Falafel Pocket

Get a Free Chicken Shawarma Sandwich with order over 599 THB

PIZZA MANIA

Great American Ribs

Get a free Detroit Pizza of your choice with order over 599 THB

Get a Free chicken wings portion with order over 699 THB

ICHITAN

Order over 599 THB and get 2 Free Ichitan Drinks of your choice

FEATURED RESTAURANT GREAT AMERICAN RIB Being staunchly patriotic Wes Carrol launched The Great American Rib in Sukhumvit Soi 26, on 4th July 2004. It was Thailand’s first American style BBQ Restaurant committed to giving quality service in a family backyard environment. He built the smokehouse on site. Entrepreneur Thanawat “Oak” Angsananont joined as a major shareholder five years ago following Wes’s death.

The dinning trend moving more to convenience dinning, the decision was to go to the customers rather than have them to us. Our goal is to be a household name sourcing as many products as possible in Thailand. A Thai franchise of an authentic American product.

“I moved to the US when I was three,” says Oak “My grandparents owned the Baan Thai restaurant for some 40 years. I learned all about management as well as the basics of cooking from there. When I returned to Bangkok, I wanted to open my own restaurant but realised I didn’t know enough about Bangkok. So I decided to start by buying shares in Great American Rib. My timing was good as Wes wanted to retire,” “The dinning trend moving more to convenience dinning,” he says “the decision was to go to the customers rather than have them to us which is why we opened at Central Embassy on 9th May 2014. The 60-seat eatery in

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FEATURED RESTAURANT GREAT AMIRICAN RIB

Central Embassy is more upmarket than the two older outlets the original branch in Sukhumvit and the second in Hua Hin. The decor is typically rural American with a facade made from firewood and plenty of long wooden tables surrounded by both chairs and stools. We have brought the essence of Sukhumvit, combined the Central Embassy of infinity, the decor on the side of the counter resembles the grill turned through 90 degrees. Every beam has power points to charge their phones hooks for bags.”

“We make everything fresh using raw ingredients,” he says. “In addition to our original BBQ sauce I have introduced two more, Bourbon and sweet honey, which with their sharper flavours have quickly proved popular with our Thai customers. I have come a cross some poor examples of Buffalo Wings in Thailand, as I wanted ours to be truly authentic the only prepared sauce we import is Frank’s Hot Sauce, the secret ingredient for first buffalo wing sauce concocted in 1964 by Teresa Bellissimo at The Anchor Bar & Grill in Buffalo New York. This iconic ingredient of American cuisine was created by Jacob Frank and Adam Estilette at Estilette Pepper Farm in New Iberia, Louisianna.

The two men mixed spices, vinegar, garlic and cayenne pepper grown on the farm.

They allowed and create the original blend of Frank’s Hot Sauce in 1920. No other pepper sauce can duplicates Frank’s Red Hot surge of flavours.”

Great American Rib 5th Floor Central Embassy Ploenchit Rd Bangkok 10330 Tel : l +66-2160-5705

Opening Hours : Credit cards

:

All major credit cards accepted

Price per person without drinks :

THB 350

FBP partner since :

2013

“Our burgers are an 8oz patty made with 80% fat 20% lean Thai beef,”he says. “Originally we used a sesame bun, I changed it’s for

more the softer potato bread bun. It’s important that the taste of the bun should compliment the grilled and large enough to hold it in place while the customer is eating it.”

“We serve a St Louis Cut of ribs,” he says.

“Our butcher cuts off the gristly rib tips leaving a rectangular slab of 10 - 13 straight and flat rib bones which are hickory smoked low and slow for 6 hours at the Sukhumvit smokehouse. Then grilled on hickory low and slow for that are straight and flat and will cook evenly. They are not necessarily the best cut of meat but it’s using the right technique that get the best taste. The meat is meant to have a pink colour, and a popular misconception is the meat should fall off the bone, to the contrary it needs to stay on the bone to be eat, pulled off by the teeth.”

Make Great American Rib your local BBQ joint where they serve reasonably price large portions family style.

personality of the month

Sid Sivanandam HARLEM SHAKERS

Sid was born in Germany and spend his childhood in Cornwall in the UK. While studying Criminology and Forensic Science at the University of East London like most students he supported himself from the age of 17 years old, chopping onions in the kitchen of any restaurant that would give him a job. After graduating his passion for cooking won over his formal training in Forensic Science to be a CSI. He moved down to Brighton on the South Coast to work at Carluccio’s Italian Restaurant on Jubilee Street, one of a chain of restaurants who aim to provide authentic Italian Food. The Executive Chef took Sid under his wing and trained him in all elements of the practical side of running a restaurant. In his free time Sid would read any good cook book he could lay his hands on.

Sid came to Thailand on holiday. When his culinary skills were known he was asked to help out with a catering job which lead to his first culinary adventure in Thailand Sid’s Sandwiches. He was providing healthy, responsibly sourced, delicious food while supporting local producers, where possible. The philosophy was only to use the high-

The bread is then portioned, sliced in half on serving and semi

est quality ingredients to produce fresh and exciting combinations.

squashed and crisped in the panini machine. The bread retains it’s

That was a temporary affair that came to an end and Sid flew back to

moistness on the inside. It’s made with French flours, water, salt

London with the intention of working for Jamie Oliver at Jamie’s Ital-

and sour dough with no preservatives added.

ian. Before he had even had time to unpack he received a phone call asking him to fly back to Bangkok and have the opportunity to jazz up

Having found the right bread, next was to find the right filling. Sid

the basic British sandwich and be part of the opening team of Harlem

was given a completely freehand with the proviso he had two of

Shakers. He said sorry to Jamie and was on the first available flight

the owners indulgences called Rich Kid’s of Bangkok. The name

back to Bangkok.

sound more like an outrageous TV Soap Opera than a sandwich, yet perfectly at home in Thonglor, Wagyu Beef with Foie Gras and

Thailand has a wealth of delicious ingredients, the challenge to re-cre-

Canadian Lobster with Truffle infused mayonnaise. Sid met up with

ate the taste and texture of a British sarnie is finding the right bread.

artisanal butcher Joe Sloane also from the UK for the meats for

He met with Tom Kirk at Maison Jean-Philippe to discuss the idea of

fillings

making almost flatbread styled panini sandwiches. The bread he came up with was a long fermented sourdough. Instead of being left to rise

Sid is now the artisanal sandwich maker at Harlem Shakers in the

like all their other doughs, we flatten and de-gas it, to create a tray

basement of Eight Thonglor.

sized (slab) of bread.

The dough is high hydration so the inside remains moist.

What to do in Bangkok When?

1st July

What?

The Banks’ Holiday

Description

More info?

The day when all Banks in Thailand are closed

6th July 8pm Thailand Cultural Centre

A Night at The Movies Tickets 500-2,5000 THB

Bangkok Symphony Orchestra with Roderick Dunk, Conductor, Robyn North and Matt Rowle, Vocalists, all three from London’s West End will perform the great soundtracks from movies such as Lawrence of Arabia, The Thomas Crown Affair, From Russia with Love and West Side Story.

6th & 20th July.

2pm Royal Bangkok Sports Club

A Day at The Races

On alternate Sundays there is Horse Racing on Thailand first racecourse a gift from King Rama V.

6th July 6am Wachira Benthat Park (Rot Fai Park)

Esso 120th Anniversary Charity Marathon Entrance Fee THB 300

Run over three distances MIni Marathon 10.2km, Fun Run 5km and Walk-a-thon 2.5km

www.jogandjoy.com

A public holiday in Thailand to mark The Lord Buddha’s first sermon

www.thaiticketmajor.com Tel 0-2282-3456

Dance together at this extreme Party Concert. See your favorite artists perform who have had massive hits singles like Tattoo Colour, Jetset’er, Kan Kor Club and J Monthol.

Thai Ticket Major wwww.thaiticketmajor.com Tel 0-2262-3456

11th July.

19th July 8pm Bangkok Convention Centre, Central Plaza Ladprow

Asaeha Bucha Day

Dirty Dancing Tickets 800-1,200 THB

Thai TIcket Major wwww.thaiticketmajor.com Tel 0-2262-3456