Ready – to – Eat Food Industry In India
www.fooddialer.com A Presentation by Futurescape Technologies
Indian Market – An Overview l RTE (Ready to Eat) food concept was first introduced in India in 1987, but it failed. l Over a period of time, there has been steady increase in demand. The contributing factors are: Increasing income and hectic lifestyle. l Indian RTE food products find greater demand in global market than domestic market. l Indian RTE market pegged at $1mn in 2013
Global Market – An Overview l The biggest reason for global appeal is the “MIGRATION”. l The next is the consistent evolvement in the global retail food space. l The cost of RTE is less than buying all the ingredients and actually preparing it. l Lack of time has also given a push to the demand for RTE
The Growth Drivers l l l l l l
Growing Income and Consumption Rapid Urbanization Convenience Factor Increasing working women population Expanding Retail Market Increased Advertising and Marketing Campaigns
The Challenges l l l l l
Unsteady consumer behavior and perception Substantial increase in cost of raw materials Poor supply chain Poor distribution network Health concerns
The Current Trend l l l l
High focus on export Incoming of Innovative technology New ways of Promotion Coming of region specific Products
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