JEAN MUTTON: design process tracking

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phase I design process tracking document

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03. A PLAY ON SOUNDS mutton translation 04, initial idea and sketches 05, initial idea sketches 06, logo research 07 08. LOUIS MUTTON initial logo proposal 09, initial proposal for monogram 10, ideation for emblems 11, initial branding proposal 12 13. JEAN MUTTON modified proposal for logo 14, proposals for monogram applications 15, accepted emblem - logo and monogram 16, initial pattern design 17, pattern design variant logo application 18, initial t-shirt graphic proposal 19 20. 1st GRAPHIC first t-shirt graphic 21, teepublic store 22, narrative: identity 23, teepublic product range 24, redbubble store 25, narrative 3: main message 26, redbubble product range 27 28. LOOKING AHEAD branding application sketches 29, look book ideation sketches 30, narrative: audience 31, spring collection ideation 32, new t-shirt graphic proposals 33

i


a play on sounds

03


translation

04


initial idea and sketches

05


initial idea sketches

06


logo research

07


Louis Mutton

08


iniitial proposal for logo

09


iniitial proposal for monogram

10


ideation for emblems

these two points scaled to 20%

11


initial branding proposal

12


Jean Mutton

13


modified proposal for logo

14


proposals for monogram applications

15


accepted emblem, logo and monogram

16


initial proposal pattern design (copycat)

17


pattern design logo applicationi variant

18


initial t-shirt graphic proposal

19


st

1 Graphic

20


first t-shirt graphic

21


teepublic store

22


narrative> identity

“Jean Mutton, not Louis Vuitton” by

23


teepublic product range

24


redbubble store

25


narrative> main message

“To be a sheep or not be a sheep, that’s the question.” by

26


redbubble product range

27


Looking ahead

28


branding sketches

29


look book ideation

30


narrative> audience

“a collection for the budding urban gardener� by

31


spring collection ideation

32


initial spring graphic proposals

33


Merci pour la lecture


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