phase I design process tracking document
v1-1
03. A PLAY ON SOUNDS mutton translation 04, initial idea and sketches 05, initial idea sketches 06, logo research 07 08. LOUIS MUTTON initial logo proposal 09, initial proposal for monogram 10, ideation for emblems 11, initial branding proposal 12 13. JEAN MUTTON modified proposal for logo 14, proposals for monogram applications 15, accepted emblem - logo and monogram 16, initial pattern design 17, pattern design variant logo application 18, initial t-shirt graphic proposal 19 20. 1st GRAPHIC first t-shirt graphic 21, teepublic store 22, narrative: identity 23, teepublic product range 24, redbubble store 25, narrative 3: main message 26, redbubble product range 27 28. LOOKING AHEAD branding application sketches 29, look book ideation sketches 30, narrative: audience 31, spring collection ideation 32, new t-shirt graphic proposals 33
i
a play on sounds
03
translation
04
initial idea and sketches
05
initial idea sketches
06
logo research
07
Louis Mutton
08
iniitial proposal for logo
09
iniitial proposal for monogram
10
ideation for emblems
these two points scaled to 20%
11
initial branding proposal
12
Jean Mutton
13
modified proposal for logo
14
proposals for monogram applications
15
accepted emblem, logo and monogram
16
initial proposal pattern design (copycat)
17
pattern design logo applicationi variant
18
initial t-shirt graphic proposal
19
st
1 Graphic
20
first t-shirt graphic
21
teepublic store
22
narrative> identity
“Jean Mutton, not Louis Vuitton” by
23
teepublic product range
24
redbubble store
25
narrative> main message
“To be a sheep or not be a sheep, that’s the question.” by
26
redbubble product range
27
Looking ahead
28
branding sketches
29
look book ideation
30
narrative> audience
“a collection for the budding urban gardener� by
31
spring collection ideation
32
initial spring graphic proposals
33
Merci pour la lecture