Logo redesign [pilus energy] 05-01-2014
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[contents]
[c
typograhpy research
p. 41 - 47
color experimentation 1
p. 48 - 50
color experimentation 2
p. 51 - 53
preliminary sketches
p. 54 - 57
preliminary sketches continued...
p. 58 - 70
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typography research [pilus energy] 06-01-2014
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text + separate isotype letter illustrated text only logo
cool color scheme warm color scheme duotone monotone
san serif typeface style italic typeface style rounded letter finishes sharp edge letter finishes all CAPS Upper and lowercase letters 43
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clean, edgy vertices
rounded terminal finishes
bent curve connector
interesting tail gap, room for play
clean, soft vertices
large radius elbow
test tube ish
flow into intersection
negative space looks like a water drop
strangely serif doesn't seem out of place
diagonals give the text some movement
terminal finishing details
too round? ephimeral, variable thickness, sparky 45
terminal finishing details
elbow are rounded but not round
fluidity & handwritten, but old fashioned?
this break is kind of tecchie
small radius round elbow
accent detail variable thickness remeniscent of bacteria appendage
condensed, verticality not so common gap placement
curve closes the text shape well
unusual/rare gap placement
large radius elbow
uncommon rounded vertice
slightly eliptical loop orthogonal
rectilinear, condensed, inclined center bar
tight elbow radius stand out detail
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color experimentation 1 [pilus energy] 05-01-2014
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color experimentation 2 [pilus energy] 05-01-2014
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preliminary sketches [pilus energy] 05-01-2014
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preliminary sketches continued... [pilus energy] 07&8-01-2014
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