Logo redesign [pilus energy] 05-01-2014
[contents]
[c
pilus energy
p. 04 - 10
current status
p. 11 - 16
cleantech logos
p. 17 - 26
water & waste water tech companies
p. 28 - 37
typograhpy research
p. 39 - 44
color experimentation 1
p. 46 - 47
color experimentation 2
p. 49 - 51
preliminary sketches
p. 52 - 55
pilus energy [pilus energy] 05-01-2014
bacteria appendage morphology
Pilus
singular form
uses
disperse electrons to environment
movement
transfer genetic material between bacteria
current status [pilus energy] 05-01-2014
cleantech logos [pilus energy] 05-01-2014
r001.
r002.
r003.
r005. r004
r006.
r007. r008.
r012. r011.
r009.
r010.
r014.
r015.
r013.
r016.
r017.
r018.
r020.
r021.
r019. r025.
r024. r023.
r022.
r026.
r027.
r028.
r030.
r029.
r031. r035. r032.
r033. r034.
r037. r036.
r038.
r040.
r039.
r041.
r042. r043.
r044.
r045.
r046.
r047.
r049. r050.
r048.
r053. r051. r052. r055.
r054.
r056.
r058.
r059.
r057.
r060.
r061.
r063. r062.
r064.
r066.
r065. r067.
r068.
r069.
r072. r070.
r071.
r074.
r075.
r073. r076.
r078. r077. r080. r079.
r081.
r083. r082.
r084.
r085.
r087.
r086.
r089. r088.
r090.
r093.
r092. r091.
r094.
r095.
r097. r096.
r098.
r101.
r100. r102.
r099.
r105.
r103.
r104.
r106. r107.
r108.
r109.
r110.
r115.
r111. r113.
r112. r116.
r114.
r117.
r120. r122. r118.
r123.
r119.
r121.
r124.
r125. r126.
r128.
r130. r129.
r127.
r131.
r134.
r135.
r131.
r132.
water & waste water tech companies [pilus energy] 05-01-2014
1. 2. 3. 4. 5. 6. 7.
r014. r064. r046. r070. r058. r055. r102.
r112. 8. 9.
10.
r110.
r119.
similar solution related solution
r014.
r070.
r064.
r046.
r058.
r110.
r055.
r102.
r112.
r119.
¿where is Pilus Energy´s sweet spot?
typography research [pilus energy] 06-01-2014
text + separate isotype letter illustrated text only logo
cool color scheme warm color scheme duotone monotone
san serif typeface style italic typeface style rounded letter finishes sharp edge letter finishes all CAPS Upper and lowercase letters
clean, edgy vertices
rounded terminal finishes
bent curve connector
interesting tail gap, room for play
clean, soft vertices
large radius elbow
test tube ish
flow into intersection
negative space looks like a water drop
strangely serif doesn't seem out of place
diagonals give the text some movement
terminal finishing details
too round? ephimeral, variable thickness, sparky
terminal finishing details
elbow are rounded but not round
fluidity & handwritten, but old fashioned?
this break is kind of tecchie
small radius round elbow
accent detail variable thickness remeniscent of bacteria appendage
condensed, verticality not so common gap placement
curve closes the text shape well
unusual/rare gap placement
large radius elbow
uncommon rounded vertice
slightly eliptical loop orthogonal
rectilinear, condensed, inclined center bar
tight elbow radius stand out detail
color experimentation 1 [pilus energy] 05-01-2014
color experimentation 2 [pilus energy] 05-01-2014
preliminary sketches [pilus energy] 05-01-2014