Process logo pilus energy v1 11

Page 1

Logo redesign [pilus energy] 05-01-2014



[contents]

[c

pilus energy

p. 04 - 10

current status

p. 11 - 16

cleantech logos

p. 17 - 26

water & waste water tech companies

p. 28 - 37

typograhpy research

p. 39 - 44

color experimentation 1

p. 46 - 47

color experimentation 2

p. 49 - 51

preliminary sketches

p. 52 - 55


pilus energy [pilus energy] 05-01-2014




bacteria appendage morphology

Pilus

singular form

uses

disperse electrons to environment

movement

transfer genetic material between bacteria





current status [pilus energy] 05-01-2014







cleantech logos [pilus energy] 05-01-2014


r001.

r002.

r003.

r005. r004

r006.

r007. r008.

r012. r011.

r009.

r010.

r014.

r015.

r013.

r016.

r017.

r018.


r020.

r021.

r019. r025.

r024. r023.

r022.

r026.

r027.

r028.

r030.

r029.

r031. r035. r032.

r033. r034.

r037. r036.

r038.


r040.

r039.

r041.

r042. r043.

r044.

r045.

r046.

r047.

r049. r050.

r048.


r053. r051. r052. r055.

r054.

r056.

r058.

r059.

r057.

r060.

r061.

r063. r062.

r064.

r066.

r065. r067.

r068.

r069.


r072. r070.

r071.

r074.

r075.

r073. r076.

r078. r077. r080. r079.

r081.

r083. r082.

r084.


r085.

r087.

r086.

r089. r088.

r090.

r093.

r092. r091.

r094.

r095.

r097. r096.

r098.

r101.

r100. r102.

r099.


r105.

r103.

r104.

r106. r107.

r108.

r109.

r110.

r115.

r111. r113.

r112. r116.

r114.


r117.

r120. r122. r118.

r123.

r119.

r121.

r124.

r125. r126.

r128.

r130. r129.

r127.


r131.

r134.

r135.

r131.

r132.



water & waste water tech companies [pilus energy] 05-01-2014



1. 2. 3. 4. 5. 6. 7.

r014. r064. r046. r070. r058. r055. r102.

r112. 8. 9.

10.

r110.

r119.

similar solution related solution


r014.

r070.

r064.

r046.

r058.

r110.

r055.

r102.

r112.

r119.







¿where is Pilus Energy´s sweet spot?



typography research [pilus energy] 06-01-2014



text + separate isotype letter illustrated text only logo

cool color scheme warm color scheme duotone monotone

san serif typeface style italic typeface style rounded letter finishes sharp edge letter finishes all CAPS Upper and lowercase letters



clean, edgy vertices

rounded terminal finishes

bent curve connector

interesting tail gap, room for play

clean, soft vertices

large radius elbow

test tube ish

flow into intersection

negative space looks like a water drop

strangely serif doesn't seem out of place

diagonals give the text some movement

terminal finishing details

too round? ephimeral, variable thickness, sparky


terminal finishing details

elbow are rounded but not round

fluidity & handwritten, but old fashioned?

this break is kind of tecchie

small radius round elbow

accent detail variable thickness remeniscent of bacteria appendage

condensed, verticality not so common gap placement

curve closes the text shape well

unusual/rare gap placement

large radius elbow

uncommon rounded vertice

slightly eliptical loop orthogonal

rectilinear, condensed, inclined center bar

tight elbow radius stand out detail



color experimentation 1 [pilus energy] 05-01-2014




color experimentation 2 [pilus energy] 05-01-2014




preliminary sketches [pilus energy] 05-01-2014





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