Background
Vision
• • • •
China is the world’s focus as the largest luxury consuming country. The "Luxury in China" Summit provides an opportunity for luxury brands to showcase themselves. Facing great opportunities in the luxury industry, Chinese luxury brands still have a long way to go. Chinese consumers are growing in wealth, however, they still need lifestyle education and direction which theChina Luxury Report provides.
•
The “Luxury in China” Summit has been successfully held twice, and the 3rd will build on that. 2011, 400 participants 2012, 650 participants 2013, will reach over 800 attendees
Challenge
Value
Event Overview
Attendees 800
Date November 15th -17th , 2013
50 Keynote Speakers
200 Global CEOs of Luxury Brands
Chinese Executives of Luxury Brands
Location Shanghai China
Format
Press Conference Summit Cocktail & Banquet B2B Luxury-mart
300 Chinese Ultra-High Net Worth Individuals
100 Chinese and Overseas Media Representatives 100 Representatives from Governments, Commercial Organizations, Ambassadors in China, Pop-Stars and Social Celebrities
Selective Attendees
Press Conference
Keynote Address
Summit
Banquet
100 Media 100 Brand Managers
300 Brand Executives
300 Brand Executives 300 Chinese Entrepreneurs!
100 Brand Executives 100 Entrepreneurs 100 Celebrities
15th, A.m.
16th,All Day
15th, P .m.
16th,Night
2013 Fortune Character Awards
Fortune Character People
Top 10 Chinese Luxury
Brands
Top 10 Fortune Character Individuals
TOP10 Thought leaders in China’s Luxury Industry
Chinese Top 10 Most Stylish Women
Top 10 Chinese op Media Leaders Charities In Chinese luxury Market
Top 10 Celebrity Brand Ambassadors
Top 10 Top 10 Top 10 Philanthropist Best Taste Preferred Luxury Brands Luxury Brands Luxury Brands for among New Rich China’s Wealth
Top 10 Top 10 Top 10 Status Symbol Best Marketing Advertising Brands Practices Agencies among Luxury Brands in Chinese Chinese Luxury in the Media’ Eyes Luxury Industry Consumers
Top 10 Valuable Media Brands
Top 10 PR Agencies in Chinese Luxury Industry
Top 10 Preferred Luxury Brands among Wealthy Chinese
Top 10 Most Appealing Cities for Luxury Brands
Fortune Character Industry Awards
Event Agenda 2013 China Luxury Report Press Conference Friday, November 15, 2013 Time
Speakers
Description
09:30-10:30!
Dr. Tina Zhou Dean of Fortune Character Institute
10:30-11:30!
Fortune Character Expert Group Dr. Tina Zhou, Steven Yao etc.!
Media Interview Time
14:00-15:00!
Steven Yao Founder and Chairman of Fortune Character Group
Building Platform and Making Innovation for China’s Wealth!
15:00-15:30!
Dr. Tina Zhou Dean of Fortune Character Institute
15:30-16:00!
Martin Moodie Founder and Publisher of Moodie Report
Global Travel Retail Market and Chinese Consumers!
16:00-16:30!
Roland Berger TBD)
International Consultant Firm Eye China Luxury Market!
16:30-17:00
Ruder Finn (TBD)!
International PR Agency Eye China Luxury Market!
Press Conference (Media Only
FCI Insight
2013 China Lxury Report!
Event Agenda Luxury in China Summit Saturday, November 16 , 2013 Time
09:00-12:00!
Speakers
Global CEO of Luxury Brands and Chinese Ultra-HNWI Representative
Description
Fortune Character Awards Banquet Saturday, November 16 , 2013 Time
Speaker
18:00-22:00
All the VIP Guests
Luxury in China” Keynote Speech!
14:00-17:00!
Luxury in China” Panel Discussions
Luxury in China
Panel
Retail upgrading in China
Panel
Luxury popularity in China
Panel
Luxury M&A war in China
Fortune Character Awards cocktail and awards banquet !
B2B Luxury-mart Sunday, November 17, 2013 Time
Panel
Content
09:00-12:00!
Speakers
Content
Dealers Luxury Brands
B2B Luxury-mart for Chinese Wholesaler / Distributer and Luxury Brands!
Media Partners
A Snapshot of Previous Events
Sponsor Benefits Banquet!Title!Sponsor
Summit!Title!Sponsor
Chief!Sponsor
Package! for!Award!Brands
Adver?sing Package
Commi%ee
Execu+ve-Chairman
Execu+ve-Chairman
Vice-Chairman
None
None
Marke+ng-Materials
4cm 3cm-LogoPremium-Posi+on
4cm 3cm-LogoPremium-Posi+on
2cm*1.5cn-Logo-Premium-Posi+on
1.5cm*1cm--Logo
None
Stage-Backdrops
170cm*120cm-LogoPremium-Posi+on
170cm*120-cm-LogoPremium-Posi+on
70cm*50cm--Logo-Premium-Posi+on
40cm*40cm-Logo
None
SignIin-Backdrop!
60cm*60cm-Logo
60cm*60cm--Logo
40cm*40cm-Logo
None
None
Repea+ng,-No-More-than-Three-Minutes-forOne-Time,during-Rest-+me-
Repea+ng,-No-More-than-Three-Minutes-forOne-Time,during-Rest-+me-
Repeated,No-More-than-One-Minute-for-OneTime,during-Rest-+me
None
None
Banquet-&-Summit
Join-Panel-Discussion-on-One-Topic
Join-Panel-Discussion-on-One-Topic
One-Time-for-Brand-Show-at-Awards-Banquet
None
None
Welcome-Speech
3-Minutes-at-Banquet-Opening
3-Minutes-at-Summit-Opening
None
None
None
Brand-Booth
4m 3m
4m 3m
None
None
None
Brand-Materials-Display-–-Banquet-Hall
Yes
Yes
Yes
Yes
None
ADV-in-FC-Magazine
Back-Cover
Back-Cover
DPS
DPS
1P
Advertorial-in-FC-Magazine!
6P
6P
2P
1P
1P
Branded-Gi^for-Dinner-Guests
1-Item
1-Item
None
1-Item
None
Keynote-Address-Opportunity-I-PressConference
3-Minutes-Speech
3-Minutes-Speech
None
None
None
Media-Interviews
5-Media
5-Media
2-Media
in-Interview-Area
None
Ticket-of-Summit/Banquet
10/20-Tickets(2-people-at-main-table)
20/10-Tickets(1-people-at-main-table)
5/5Tickets
2/2Tickets
2/2+ckets
Delegate-Bag-
2-Kinds-of-Promo+onal-Leaflets
2-Kinds-of-Promo+onal-Leaflets
1-Promo+onal-Leaflet
1-Promo+onal-Leaflet
1-Promo+onal-Leaflet
Contribu+on
RMB-1,980,000 350,000-
RMB-1,680,000 280,000-
RMB-380,000 60,000
RMB-198,000 35,000-
RMB80,000 14,000
Broadcas+ng-at-Stage-Backdrop
Appendix 1：Special Issue Circulation of 2011 China Luxury Report was 142,000 copies. Circulation of 2012 China Luxury Report was 178,000 copies. “Fortune Character Awards”!
Special Issue Introduction
300,000 printed copies, 2,000,000 digital copies Mainly focusing on Chinese rich and luxury brands.
Content: China Luxury Report ( including brand awards and people awards ) F.C. Awards ( events and sponsors ) Interviews and editorials (hot people and events in luxury industry ) Lifestyle ( focus on Chinese rich)
Appendix 2 ：Introduction of Organizer Founder of High-end Service Platform to Chinese Rich
Fortune Character Group was funded by media veteran Mr. Yao Shifeng in 2008 collaboratively with entrepreneurs from inside and outside China. The Group consists of four business departments: Research, Media, Industry and Finance. With 15 offices in China and 11 overseas, the Group owns unparalleled resources of entrepreneurs, media, and luxury brands.
The Largest Luxury Media for Chinese Rich
As an international media conglomerate, Fortune Character Media owns a major publication “Fortune Character Magazine” and seven other high-end magazine targeting global luxury brands and global wealthy individuals. “Fortune Character Magazine” is the No. 1 lifestyle magazine for Chinese rich at a monthly distribution of 178,000 issues and hosts more than 100 luxury events annually.
The Leading Research and Consulting Institute in Chinese Rich Lifestyle Area
FCI owns the top expert group in the area of Chinese rich service, dominates strategic partnerships with over 400 Chinese and overseas media , and also is the largest data and insight provider in Chinese luxury market. In 2011, FCI firstly announced China Luxury Report, in 2012 published 5 industry-leading reports, and in 2013 plans to issue 13 reports covering every aspect of lifestyle issues of Chinese wealthy individuals.
The No.1 Brand in Training Chinese Rich As the No.1 brand in training Chinese rich, Fortune Character Training owns competitive edge in curriculum of luxury management, course development and expert faculty.
One-Stop Full-Service Platform for Chinese Rich
Adopting online + offline model, provides one-stop, comprehensive service to Chinese rich as a trustworthy consultant and house manager.
Appendix 3：List of Fortune Character Report
List of Fortune Character Reports China Luxury Report
2011
2013 China Yacht Report China Watch Report
2012 Next：
China Fine Wine Report China High-end Watch Report China Luxury Car Report China Luxury Property Report 2012China Luxury Report China Ultra-wealthy Health White Paper
China Fine Wine Report China Luxury Car Report China Club Report China Noble Class Report China Jewelry Report China Ultra-wealthy Health White Paper China Customer-to-made Industry Report China Luxury Property Report 2013 China Luxury Report China Luxury Gift Report China Luxury Industry HR Report
13 Reports in 2013, touching all the areas of Chinese luxury service industry Valuable insight for luxury brands’ marketing in China First reference for Chinese rich’s knowledge of brands and intelligence of consumption
Appendix 4 ：How to Attend
A. By Invitation Invited by Fortune Character, will acquire free gift ticket
Invited Social celebrities；Famous entrepreneurs；Luxury brand CEOs；Partners of Fortune Character
Criteria for Participation Brands Chief executive in greater China Entrepreneurs: with assets above RMB 100 million Media: Top correspondence of key media Others: Social celebrities
B. Buying Tickets Nov. 15th, Brand Panel: RMB 5,800/person Nov. 16th, Summit RMB 5,800/person Nov. 16th, Banquet RMB 9,800/person Nov.17th, B2B RMB 10,000/person All Pass RMB 16,800/person
www.fcvvip.com