C!Print: February 2014

4I 5I 6

LYON (FRANCE)

FEBRUARY 2014

EUREXPO HALL 5

PAGE 1

A unique concept of exhibition PAGE 7

WHY EXHIBIT? PAGE 13

REPORT 2013 PAGE 14

At the same dates as the promotional garment and products tradeshow.

(Hall 4)

ion t a al t ent is i g Di m onal Gar s Per

Contacts

The new meeting place for your industry !

Thanks to all our partners Trade associations

National trade-related press

TRADESHOW

Institutional partners

«The interest of C!Print lies in the extent of its target sectors and applications.»

Elisabeth Vilar-Bothin Business Manager LFP

«It has become the key business meeting forum for professionals in the print and visual communication domain in general!»

Stéphanie Noyelle-Henocque Communication/Marketing Manager

«The NOVA live demonstration area is a great asset to general educational side of this tradeshow.»

Mike Horsten - Marketing Manager

«An exceptional tradeshow that encourages the visitor to rethink their business activities, exposing them to new techniques.»

Laurent Blasquez General Manager France

«The tradeshow has increased significantly in size this year, with visitors not only from the Parisian region, but also from the west and particularlythe south-west regions.» Jean-Paul Bohelay - CEO

(Les directs - Graphiline.com)

«An organiser that does its utmost to stimulate friendly business discussion amongst professionals.»

Eric Merleau - Manager

Spécialiste en Sublimation Textile et Objet

C! Print show 2014: A unique con C!Print tradeshow, a demonstrative event and educational, paves the way towards the new markets opportunities. Key meetings are organized around the topics of businesses transformations and new markets recruitment.

New applications, new

+ Markets in evolution Visual Communication In order to see all the solutions and innovations in the large format printing

Textile industry A show recognised for its expertise on all the techniques of textile digital printing and garment personalisation

+ The rise of emerging markets Visual merchandising

Guided tour ÂŤLyon Shop and DesignÂť: a 2 hour workshop in the heart of Nova Live presenting new ideas to designers and visual merchandisers.

Textile and digital printing techniques renew the POP/POS design and attractiveness

+ TOMORROW’S GROWTH ENGINES Industry

New printing technologies (3D, inkjet printing, screen-printing and digital printing, etc.) revolutionise prototype creation and personalisation in industrial processes.

Workshops on innovative techniques, with great potential for the industrials.

Offset printers

With technologies facing deep transformations, traditional printing companies (offset) opens more than ever towards new markets thanks to Digital.

oncept of exhibition

THE PRESS IS TALKING ABOUT IT:

markets, new ideas

Round tables will get together experts on key topics.

Concrete case studies Workshops and trainings about targeted techniques «NOVA LIVE»: a live and creative workshop showing demonstrations in the visual communication domain.

Decoration New digital printing solutions allow more applications for indoor and outdoor decoration and new opportunities.

Meetings with manufacturers on the new markets that can be conquered.

«Nova Live» workshop: during 3 days, a real showcase of new personalisation solutions on every type of media.

“

C!Print has come into its own.

A successful first event for the Lyon tradeshow with a date already set for next year,supported by its exhibitors.”

“

C!Print : providing tools and sparking ideas.”

“

C!Print 2013, the new business meetings forum that is making its mark.”

A programme 100% applications and technical training 10 workshops and technical training sessions

embroidery, screen printing, print&cut, e-business, etc.

10 conferences and round tables Sustainable development, new market opportunities, certification, the development of garment printing, etc.

Cutting-edge demonstrations 3D printing, web-to-print, direct-to-garment printing, etc.

themed Areas to visit

An exclusive concept at the center of the event

650m2 at the centre of the tradeshow - an element setting the tradeshow apart, encouraging meetings, innovation and demonstration (hosted by StĂŠphane ThĂŠbaut in 2013).

Technical innovations shown under realproduction conditions.

Many different applications for all markets: POP/POS personalisation, wallpaper customisation, furniture coverings,large format sublimation, decor items, indoor decoration, visual merchandising, etc.

Live interiews broadcasted on giant screen and on our Web TV.

+ More applications demonstrated live + more interaction with visitors + a wider variety of materials selected

3 GOOD REASONS TO EXHIBIT AT

EXHIBITORS INCREASE IN VISITORS

Renewal rate

VISITORS EXPECTED TO ATTEND

of new exhibitors

Ctco + c!print

2 PERFECTLY COMPLE TRADESHOW MENTARY S

C!PRINT BRINGS TOGETHER A RICH CROWD OF QUALIFIED VISITORS IN A FRIENDLY SETTING.

Established in 2011, C!Print enjoyed immediate success owing to its novel positioning, held at the same time as CTCO. In 2014, the tradeshow will be continuing its exceptional development, offering even more business opportunities geared towards new visual communication markets.

41%

OF CTCO VISI TORS ATTENDED C!PRINT

WHY EXHIBIT?

LIVELY, VARIED AND DYNAMIC TRADESHOW

1. A

2.

A BROAD CROSS-MEDIA CAM OBJECTIVE: rapid acquisition of visitors in target markets: printing and personalisation, visual communication, decoration, visual merchandising, manufacturing, etc.

POWERFUL MARKETING TOOLS DEDICATED TO THE EVENT

#2 - 10/2012

TRADE-RELATED PRESS

BLOG ON NEW CREATIVE TRENDS

The Federation of Visual Communication’s magazine published by 656 Editions

Points de vente : une palette de solutions déco

TRADESHOWS

DIRECT MARKETING

Visible

L'UNIVERS DE LA COMMUNICATION VISUELLE

THE KEY SOURCE OF INFORMATION IN THE MARKET

www.industries-creatives.com From application to technique

Garment, digital, personalisation

Page 18

Entrepreneurs : stimulez la créativité et l’innovation !

Page 26

€

www.visible-mag.com

...

MAG

Web marketing

LE JOURNAL DE L’OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION ///

ÉVÉNEMENTS

Salons CTCO/CPrint : un nouveau modèle « gagnant-gagnant »

À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux professionnels de la personnalisation et de l’impression d’autre part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s’intéresser à des secteurs connexes.

Avoir accès à un vrai salon complémentaire est une formidable opportunité que nombre de visiteurs de CTCO et de C!Print ont su saisir. (La suite page 2)

E-BUSINESS

Emailing et newsletter : à chacun son message !

Parmi les outils webmarketing à votre disposition, l’emailing et la newsletter sont deux types d’envoi permettant soit de créer un lien avec un prospect, soit d’entretenir une relation avec un client.

Comment les utiliser ? Et dans quel but ? (La suite page 26)

TRIBUNE

« Le GPSF pourrait prochainement devenir FESPA France »

Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover.

le Prochain

rendez-vouS du marché

Bonne lecture !

BP 1072 - 69202 Lyon Cedex 01 Tél : +33 (0)4 78 30 41 73 - Fax : +33 (0)4 78 30 41 79 E-mail : info@656editions.net - www.c-mag.fr

Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag News est interdite sans accord de la société d’édition.

DATA 656

Guillaume Abou, Directeur de publication

(La suite page 29)

Directeur de la publication : Guillaume ABOU - g-abou@656editions.net Directeur d’édition : Michel ANJORAS ma@656editions.net Direction artistique et réalisation : François JAILLET - fjaillet@656editions.net Rédactrice en chef : Céline COLLOT - celine@656editions.net Chefs de publicité : Anne SIZARET - anne@656editions.net - Thomas NOLLET thomas.nollet@656editions.net Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE jocelyne@656editions.net Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et routage : Imprimerie Chirat - 744, rue de Sainte-Colombe - 42540 Saint-Just-La-Pendue Prix au n° : 15 euros Abonnement 1 an : 50 euros Publicité : +33 (0)4 78 30 41 73 Editeur : Sarl 656Editions - RCS LYON B 440 290 070 - APE 221E ISSN : en cours - Commission paritaire en cours “costatum pressio est”

Promotional gifts and garments

Premium Sourcing 2013 : Deux fois par an, en avril et en novembre, le journal C!mag News vous offre un relais de communication et d’information entre les deux éditions spéciales de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris.

Publiée à mi-parcours entre les deux événements phares de votre secteur d’activité, cette édition de printemps dresse bien sûr le bilan des salons de février : CTCO a confirmé son envergure de grand salon européen du marché promotionnel, tandis que C!Print s’est imposé dès sa première édition avec son approche innovante des métiers de l’impression, de la personnalisation et de la communication visuelle.

Vous retrouverez également dans notre rubrique « Évènements » un avant-goût du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon change de lieu cette année et mettra plus que jamais les produits à l’honneur.

Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel de l’actualité du marché promotionnel et des techniques de personnalisation.

LES RUBRIQUES DE C!mag News

Événements ............................................................................................... 2 Actualités ................................................................................................... 4 Le coin du green .................................................................................... 12 News produits ........................................................................................ 13 Focus ....................................................................................................... 20 Gros plan ................................................................................................ 22 E-business ................................................................................... 26 Tribunes ................................................................................................... 28 Personnalisation ........................................................................................ 30 Petites annonces ...................................................................................... 35

la destination pour textile décoration promotionnel

VOTRE

C!mag

The magazine on promotional gifts and garments, and personalisation techniques

///

PRINTEMPS 2013

et le marquage

Édité par en partenariat avec

Janvier 2013

#10 - 15 euros - www.c-mag.fr

PRÉENREGISTREZ-VOUS SUR WWW.FESPAFABRIC.COM Fabric Corporate Sponsor

C-Mag Fabric-260x92 French.indd 1

www.656editions.net

Co-located with:

PAGE 1 28/03/2013 16:09

Rental of databases

C!Print Sourcing Top ranked search engine dedicated to the Print industry Launch November 2013

Business meetings on promotional gifts and garments

WHY EXHIBIT?

MPAIGN A BROAD MULTI-CHANNEL MARKETING PLAN 35 MULTI-TARGETED MAILER CAMPAIGNS. 4 INFORMATIVE WEBSITES.

www.salon-cprint.com / www.salon-ctco.com / www.industries-creatives.fr / www.nova-project.com

SOLID PARTNERSHIPS WITH THE MEDIA AND TRADE-RELATED ORGANISATIONS TRADE RELATED PRESS

TRADE associations

PRESENCE ON ALL THE THE SOCIAL NETWORKS.

20,000 invitations

DISTRIBUTED BY C!PRINT AND ITS EXHIBITORS.

SPECIAL ISSUE NEWSPAPERs

TO COMMUNICATE WITH YOUR CORE TARGET AUDIENCE IN A DIFFERENT WAY.

A WIDE PRESS RELATIONS CAMPAIGN

GEARED TOWARDS NEW MARKETS.

institutionAL PARTNERS

3.

Exhibitor service: finally a markedly different from

Personalised logistics support: Personal logistics support in setting up your display.

Service for the design and personalisation of your stand A centralised approach as far as possible for all your technical needs:

Your Logistical team

a single point of contact!

Assistance in preparing events around the tradeshow

(meetings, press conferences, etc.)

Technical hotline leading up to the tradeshow

Jean-Phillipe CORLIN

Marianne PHILIPPOT

Samuel WILMOTTE

and during the three days of the event.

PREMIUM PROGRAMME:

ENCOURAGING KEY PLAYERS TO ATTEND

VIP DESK AT THE TRAIN STATION AND AT THE EXHIBITION CENTRE

Dedicated point of contact for each of your prospective business partners or VIP Currently customers with a dedicated C!Print is t, he service and reception area: on free parking and restroom, open bar, free transfer between the station and the Eurexpo exhibition centre, etc.

ly tradesh ow offering t his exclusive service

Competitive rates, with a number of services included!

Attractive participation packages

Free services offered: internet, parking, etc.

Free 656 Editions Bar Lounge for exhibitors!

Unrivalled exhibition options thanks to the organiser’s experience

Lending support to your advertising activities Personalised advertising tools:

invitations, mailers, etc.

A Premium service

to encourage the attendance of your top customers.

Your Communication team

Marie DE CLAIRBOIS

Marc-Edouard Guigue

Jean LAURENTI

SCAN THIS BARCODE

AND FIND OUT ALL THE 2013 C!PRINT VIDEOS !

WHY EXHIBIT?

tradeshow all the others!

REPORT ON A SUCCESSFUL 2013 EVENT

7,026 visits, of which 6,318 were from unique visitors. Number of companies: 3,548

TUESDAY 5 FEBRUARY

30%

WEDNESDAY 6 FEBRUARY

By geographical location

THURSDAY 7 FEBRUARY

41%

France

11%

NORTH-EASTERN REGION

14,5%

PARIS METROPOLITAN REGION

29%

91%

NORTH-WESTERN REGION

SOUTH-EASTERN REGION

17,5%

THE GREATER LYON REGION SOUTH-WESTERN REGION

UNIQUE VISITORS: number of different visitors (not including return visits on different days) VISITS: number of entries during the three tradeshow days COMPANIES REPRESENTED: number of different companies of which at least one member attended the tradeshow

26% Personalisation professionals 17% Signage / Signs 12% Promotional Gift / Garment distributors 11% Advertising agencies and events 10% Design / Architecture / Decoration 9% Manufacturing / Distribution 8% Administration / Institutions 4% Other 3%

TARGETED VISITORS

Sources: Statistics Visitors 2013

compared to CTCO 2012

15%

12%

DEPARTMENTS AND TERRITORIES

Medium and large format printers

9%

10%

CORSICA AND FRENCH OVERSEAS

By business sector

(Switzerland, Belgium, North African countries)

19%

Rhône-Alpes (excluding the Greater Lyon region)

Average number of visitors per company: 1,7

Foreign countries

1%

These figures, verified by an auditing organisation (Expocert), are net; they do not take into account exhibitors (whose badges didn’t have a bar code), nor returning visitors.

Spread of visitors over the three days

Analysis

Existing large format / Sign / Signage printers: 38% of the overall number of visitors to C!Print (which represents a 184% increase compared to 2012 at CTCO), thanks to marketing focused specifically on this new target audience.

Detail of the business activities of personalisation professionals who turned out in large numbers: Screen printers

45,14%

Engravers 6,68%

Embroiderers

29,96%

Transfer/ Sublimation 18,22%

16%

Media providers and all advertising channel providers

21%

Retailers of printing equipment and solutions and garment/gift personalisation Service providers

22%

Tradeshow partners

36%

5%

EXHIBITED IN 2013 ?

125 Digital, Garment and Personalisation exhibitors

C!Print attracted new players, who today still do not enjoy mainstream representation at tradeshows in the visual communication sector: decorators, architects, professionals operating in the events and retail outlet display domains, etc.

Retailers/distributors of promotional gifts and garments are becoming increasingly involved with printing materials: TRANSFER 31% SUBLIMATION

14%

EMBROIDERY

15%

Screen printing 21%

DIGITAL

19%

123 APPLICATIONS 123RF & INMAGINE STOCK IMAGERY 2B BRODERIE 3D AVENIR 3T ACE INTERNATIONAL DIRECT ALEXANDRE FREZAL NUMÉRIQUE ANKERSMIT FRANCE APPLIGRAPHIC AROBASE NUMÉRIQUE ATC GROUPE ATELIER SUD/STITCH CRÉATION AZE ENSEIGNES BEPUB BGA DIFFUSION BLS MAGNET BORNEY BRAUMAT BRUNEEL BUISINE CBL CENTREFORMA CHEMICA/SEFA CN INDUSTRIE COLORICONSEILS COMPUZZ.COM CONFIGURATEUR VISUEL COTONNIÈRE LYONNAISE

DARIUS DICKSON COATINGS ENCRAJE ENCRES DUBUIT EPS EPSON FRANCE ETAC EUROMEDIA EXAPRINT EUROSYSTEMS FABER FRANCE/ADVERTIBLE FILMOLUX FORMAT XXL FOTOLIA FR FRANCE MACHINES À COUDRE FROBERT GEL INK GLOBE BRODEURS GPSF GRAIN DE COULEUR GRAVOGRAPH GSF HEXIS HORIZON NUMERIC/ MUTOH HP HUMBERT ETS ID NUMÉRIQUE INTEGRAL TECHNOLOGIE IPRINT YOUPRINT

LABOPRINT LASER 2000 LRP MACAP MADEIRA MAGAZINE VISIBLE MARK BRIC DISPLAY MAUTOM MEDIA PRINT/LG HAUSYS MÉGRET ET FILS MELCO INTERNATIONAL MIMAKI EUROPE MISTER TRANSFER MISTRAL GRAPHIC MODICO MONBLASON MULTIGRAPHIC/D-GEN MUST TECHNOLOGIE/ KORNIT OCÉ FRANCE PACT EUROPACT PANO BOUTIQUE PAPÉLIA NUMÉRIQUE PC TECHNOLOGY PIXEL TECH PIXELIGHT PLV BROKER POINT SÉRIGRAPHIE & NUMÉRIQUE POITOO ADHÉSIFS POM’PRINT EVOLUTION

PRINT EQUIPMENT PROMATTEX REALISAPRINT REFLECTIV ROLAND DG MID EUROPE ROUSSEAUX S TECHNOLOGIE LDA SCULPTÉO SDAG ADHÉSIFS SERIPRESS SERMA & DNT SIGNAL’ETIQ SPANDEX BENELUX SYNIA TAJIMA EUROPE TECTEX THERMOFLAN TIFLEX TMP SHINY TRANSFERT PRESSE TROTEC TTS TVE ULTIMA DISPLAYS UNICO INKS VFP INK TECHNOLOGIES X-DISPLAY ZÜND/GRAFITRONIKS

REPORT 2013

Machine and consumables manufacturers

656 Éditions

21 rue Longue 69001 Lyon (France) +33 4 78 30 41 73

Contacts: Thomas NOLLET

thomas.nollet@656editions.net Sales Manager +33 (0)6 20 63 46 27 +33 (0)4 78 30 41 73

Guillaume ABOU

g-abou@656editions.net Event Director +33 (0)4 78 30 41 73

Aurélie LAMANDÉ

aurelie.lamande@656editions.net Marketing Manager +33 (0)4 78 30 41 73