Florida Photographer JULY, 2014
CONVENTION ISSUE
Florida Photographer Contents
THE FLORIDA PHOTOGRAPHER is the official publication of the Florida Professional Photographers, Inc. Permission to reprint contents on this publication is granted to similar publications of the photographic industry, provided that the author and THE FLORIDA PHOTOGRAPHER are recognized as the sources. The opinions expressed in any article or column are those of the author and does not necessarily represent the official position of the Florida Professional Photographers, Inc. The Florida Professional Photographers exists solely for the good of its members. The association provides tools and educational opportunities for its members to achieve their business and artistic goals. It is committed to an ongoing exchange of information and experiences between all members in an open and friendly atmosphere.
JULY, 2014
President’s Message
5
FPP, Inc. Board of Directors
6
FPP Section Web Sites
6
FPP Managers
7
PPA Councillors
7
From the Editor
7
Board Nominations
8
Membership Categories & Dues
11
Convention ReBrand
12
Don’t Be Out of FOCUS
14
New Members
16
Mentors, Silent Auction & Flea Market
17
FOCUS 2014
20
The Lounge
23
Committees 24 Trade Show
26
Section Saturday
29
FPP Print Competition
30
3 More Reasons
33
FOCUS Schedule
34
Another Memorable Year
35
iPad: Open for Business Join the
36
Florida Professional Photographers See membership application at FPPonline.org
President’s Message Martin Gudz, M.Photog. Cr., FSA, FED FPP President
Competition Manager Robin Adams has a line up of judges who hopefully give your images high scores. Salon as usual will start on Saturday. You’ll want to read Robin’s article later in this issue. Rules and guidelines were published in the last issue of the magazine. Remember to check submission deadlines.
It’s time for... FOCUS After many months of planning we will gather with friends new and old. We will learn, network, socialize and celebrate all that is wonderful in the world of photography in the state of Florida. We will… FOCUS FOCUS is August 9-11, 2014 Rosen Plaza Hotel. Orlando Registration is included with your FPP membership. Confirm your registration online at www.fpponline.org so that your name badge will be ready when you arrive. Don’t forget to make your reservation at the Hotel. Staying on site will allow for the full experience. Our new format still includes everything you have come expect from the FPP. Convention Manager Debbie Alcorn has lined up a wonderful array of nationally and state renowned speakers. You can read about them later in this issue. There is truly something for everyone.
Interim Trade show manager VP Jackson Koontz has lined up a variety of Vendors. Trade show hours have changed with the new format. Please support our vendors so they can continue to support us. This year we will host another Section member day. “Section Saturday” allows members of sections who are not members of FPP to attend 1 full day and the tradeshow for a nominal fee. Cost is $50 but you must call Executive Director Kaye Newsome by August 3, 2014 to register. Our final evening will see the celebration of our members and print competition winners. The Florida Awards will be a spectacle and everyone is invited to attend at no cost so please bring your families--they deserve to share in your success. Following our celebration we will have our traditionally themed “Wrap up party” with food being served. The menu will include some great British fare but will also include some items for those who are not as adventurous in their culinary tastes. This event will require an admission ticket. A final reminder that we are a big family here at the FPP and the best way to get to know everyone or meet need friends is to get involved. Later in the magazine there is
FPP, Inc. Board of Directors President Martin Gudz, FSA,FED 2014 6174 SW CR 360 Madison, FL 32340 850-973-6376 martingudz@yahoo.com
Vice President Jackson Koontz,III, FSA,FED 2015 PO Box 6878 Ocala, FL 34478 352-369-4257 actionjacksonpro@gmail.com
Secretary Treasurer Cindy Strickland, FSA,FED 2016 5750 CR 12 Tallahassee, FL 32312 850-545-3110 info@amomentcaptured.com
Directors Gary Hughes, 2014 2815 Riddle Dr. Winter Park, FL 32789 321-279-0077 gary@hughesfioretti.com Britney Kirby Fullgraf, 2016 302 E. Belvedere St. Lakeland, FL 33803 863-686-4980 fullgraf@aol.com Carol Walker, FDPE,FSA,FED 2015 7925 4th St. North St. Petersburg, FL 33702 727-577-5626 carol@thomasbruce.com Patrick Van Dusen, FSA 2015 3539 Bareback Trail Ormond Beach, FL 32174 386-677-4897 Dutchdaddy@aol.com
Robin Adams, 2016 565 Hickory St. Monticello, FL 32344 850-591-3364 robin@robinadamsphotography.com
Past President Sandra Pearce, FDPE,FDAE, FSA,FED 2014 1122 S.W. 15th St. Okeechobee, FL 34974 863-763-2684 pearcephotography@earthlink.net
FPP Office – Executive Director Kaye Newsome, FSA,FED Florida Professional Photographers, Inc. 11738 N. Dale Mabry Hwy. Tampa, FL 33618 813-760-1933 kaye@fpponline.org
FPP Section Web Sites Bay – BPPA,
www.bppafl.com
Ft. Myers – SWFPPA,
www.ppswf.com
Gainesville – PPNCF,
www.ppncf.com
Jacksonville – JPPG,
www.jppg.org
Lakeland – PPGMF,
www.ppgmf.org
Miami – PPGF,
www.ppgf.com
Ocala – OMCPPA,
www.omcppa.com
Orlando – PPSCF,
www.ppscf.com
Palm Beach – PPGPB,
www.prophotoguild.com
Pensacola – NWSFPP,
www.nwsfpp.com
Tallahassee – TPPG,
www.tppg.wordpress.com
Tampa – TAPPA,
www.tappa.org
FPP Managers
from the Editor
Convention Mgr. Debbie Alcorn 727-481-9329 debbie@reedyphoto.com
Are you in FOCUS? If you haven’t already made plans to attend this year’s event in Orlando...get out the calendar...mark the dates...you know you don’t want to miss this one!
Interim Trade Show Mgr. Jackson Koontz, III 352-369-4257 actionjacksonpro@gmail.com
The FPP board has been working tirelessly to be sure this year’s FOCUS is everything YOU want it to be: great speakers, great vendors, great parties and all things photography.
Competition Mgr. Robin Adams 850-591-3364 robin@robinadamsphotography. com Florida School Director Marybeth Hamberger 954-426-2562 marybeth@marybethphoto.com
PPA Councillors Keely Deuschle 904-403-9553 Britney Kirby Fullgraf 863-686-4980 Marybeth Hamberger 954-426-2562 Gary Hughes 321-279-0077 Kevin Newsome 813-968-2810 Sandra Pearce 863-763-8684 Robin Phillips 863-682-6958 Kim Warmolts 727-934-4456
Registration to FOCUS is included in your FPP membership but you’ll still need to register online at www.fpponline.org so that your name badge will be ready when you arrive. On another note--I’m doing a quick review of some of my favorite “can’t live without” apps on my iPad that make it indispensable as a business tool. So...are you in FOCUS? Come to Orlando in August.
Keep up with the latest news at FPPonline.org
Board Nominations 2015 The 2013-2014 FPP Board respectfully submits the following members for election to the 20142015 board to begin 3 year terms. These members will be voted on at the General Business Meeting starting at 10:45 at FOCUS 2014.
Martin Gudz, Cr. Photog., FSA, FED, LBIPP 2014 FPP President. Born in Staffordshire, England, Martin attended West Bromwich College where he received his LBIPP, the British equivalent to our CPP. Coming to America in 1984 working as a Cruiseship photographer, he settled shoreside in 1988. After moving to Florida in 1991 he opened Tudor Rose Photography in 1992. Visited by his album rep Stan Rhoden in 1993, Stan suggested he join the FPP. While visiting the tradeshow in 1994 he decided to return as a member the following year. The first people he met were Ramfis and Donna Campiz, and, encouraged by their welcome and friendship the FPP has been his second family ever since. Martin is the 2014 FPP President and a three time President of the Tallahassee guild. He has received the outstanding service award 3 time for TPPG and has served on many committees for the FPP: Assistant Salon Manager, Convention Speaker Support Chairman, Convention manager, Forum moderator, Section Delegate, Speaker, Judge and FPP Seminar Chair. He was awarded the Teresa Saylor Award in 1999, earned his FSA in 2001, FED in 2006 and his PPA Craftsman in 2008. He is only one merit away from his FDPE and four from his PPA Masters. Martin has served on the FPP Board since 2009. He was a PPA Councilor from 2010 to 2012. In 2013 he was awarded the National Award from PPA and is seeking election for a second term.
Marty Grivjack, Cr. Photog., FSA Marty, a tenured photographer and computer network specialist, is the past-president of The Professional Photographer’s Guild of the Palm Beaches, and is a member of PPA, ASP and Florida Professional Photographers (FPP). He is currently the Delegate Chair for FPP, and is the digital presentation specialist for the annual FPP Competition Salon. Marty travels the country conducting PPA Super Monday programs, seminars, schools and personalized training.
Marty has been invited to conduct an Imaging USA Pre-Convention (Pre-Con) class on Lightroom in Nashville, TN in 2015
FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 11738 N. Dale Mabry Hwy. Tampa, FL 33618 www.fpponline.org 813-760-1933
Join the
Florida Professional Photographers See membership application at FPPonline.org
President’s message cont’d
a contact list for committee chairs. We need your help! Please contact someone from that list or contact our Executive Director Kaye Newsome and she may be able to suggest where you can be most helpful.
2014
Convention & Trade
Show
August 9-11, 2014 A note of thanks to Florida School Director MaryBeth Hamberger and Assistant School Director Donna Campiz. This year’s Florida School was, as usual, an awesome experience for everyone who attended.
Thanks also to the staff of Daytona State College for being wonderful accommodating hosts. If you’ve never attended you’re missing a lot and with the new later dates, new format and payment plan it makes it all the more possible. Finally a note of thanks to the FPP Board who have worked very hard this year with the changes being implemented to make your FPP and FOCUS experiences more pleasurable and rewarding. As always, feel free to contact any board member if you have any questions, concerns or suggestions about the FPP. We are here to serve you. See you all at FOCUS Martin Gudz, 2014 FPP President.
Rosen Plaza Hotel Orlando. Registration is included in with your FPP Membership. Visit FPPonline.org for details
Membership Dues & Categories All members are of Legal Age and are entitled to all the Benefits of the FPP. Certain Privileges are restricted based on Type of Membership Florida residency required for Professional, Associate, and Non-Professional Membership Types Benefits include: Attend Activities and Service (fees may apply as determined by the Board); Service on Committees; Participation in Photographic Competition; Ability to earn Degrees; & Web site ‘Member Directory’ Listing Privileges may include: Voting rights; Holding office; FPP Logo use; Photographic Awards; Scholarships; & Web Site ‘Photographer Search Listing o $210 PROFESSIONAL – Operates/Employed by a legally established photography business in Florida. Required to submit Sales Tax Certificate Number. Entitled to all FPP benefits and privileges. o $195 ASSOCIATE – Employed by a FPP Professional or Life member. Entitled to all FPP benefits; Privileges limited to Voting rights, Holding office, Photographic Awards, & Scholarships. o $210 MEMBER – Individuals who do not yet meet the requirements for any of the other categories. Entitled to all FPP benefits; Privileges limited to Photographic Awards, & Scholarships. o $135
S TUDENT – Currently enrolled full or part-time in an accredited degree/certification program at a postsecondary school. Does not include continuing education courses or non-degree seeking students. Proof of enrollment required. Entitled to all FPP benefits; Privileges limited to Photographic Awards, & Scholarships.
o $205 SERVICE – Individual or business that offers services and/or sales to professional photographers. Entitled to all FPP benefits; Privileges limited to FPP Logo use, Photographic Awards, & Scholarships. o $195 NON-RESIDENT – Employed outside of Florida. Entitled to all FPP benefits; Privileges limited to FPP Logo use, & Scholarships.
FPP Bylaws; Article III - Membership
FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 11738 N. Dale Mabry Hwy. Tampa, FL 33618 www.fpponline.org 813-760-1933
Convention ReBrand Gary Hughes, M.Photog Cr. CPP FPP Board of Directors, 2013
Younger people, 35 and under, are not joiners. We are the generations of the internet. So the FPP has been around for more than 80 years. Did you know that? It has a rich and proud history that has carried its members through many recessions, wars and changes in the industry and I, for one, am proud to be a member. Over the last decade or so the industry has undergone some pretty dramatic changes and as such, the FPP has had to make some changes of their own. One of the big changes coming this year is with convention. Not only are we switching from a 5 day convention to a 3 day convention in order to facilitate our member’s busy schedules, but we are changing the format and most importantly, the name of our convention. Funnily enough, as long as I can remember we have just called it “convention” and for us members that was good enough. Times, however, have changed and in order to keep our convention and our organization a relevant force in the photographic industry we are rebranding our entire convention. A new name, a new look and a new plan.
As you might already know, photography associations all over the country have seen a rapid decline in membership and participation. The cause is a bunch of contributing factors combining a tough recession that hurt everybody, a shift in the photographic medium to digital, the ease of access to equipment and software, and the list goes on. To be sure those things matter, but the real cause is deeper. The problem is one of generations, not of economics. Let me tell you what I mean. Go to any other association you can think of--The Rotary Club, The Moose, The Elks, Kiwanis, heck, even Chambers of Commerce and you will see the symptoms of the same illness: associations have grown out of touch with newer generations. Younger people, 35 and under, are not joiners. We are the generations of the internet. From childhood we could communicate instantly and effortlessly with everyone we know and find out anything we need to know online, including how to take better pictures. Now just because associations aren’t popular with the under 35 crowd doesn’t mean that these up and
comers can’t benefit from them the way many of us have throughout our careers--the problem we face is to show them the value of what is that we do. If we can do this, we can not only survive in this modern era, but flourish. In order to accomplish this we have to do a few things. First of all we need to get with the program and spruce up our image and that’s what this convention rebrand is all about: creating an image on the outside that reflects the value that we have inside the association.
be much of a challenge if we open up our doors and our minds to the possibilities. Much like our parent organization, PPA, we want to move our convention to be an event that will be open to anyone who wants to come and learn. By doing so we will swell our ranks and enable ourselves to grow. I dare to hope that in another 80 years the FPP will still be here supporting professionals in their desire to meet their artistic and business goals
Convention is our most powerful asset when attracting people to the FPP because we get the chance to show prospective members what we are like at our best and to make them part of our FPP family.
It is in the spirit of openness and with much excitement that I present to you, Focus. The convention of the Florida Professional Photographers.
The reality is though that although many new members will come, many will not. We have to be okay with that and learn how to function by making our convention an attendance-based business model rather than a membership only event.
On behalf of the Board of Directors I want to invite you to what is going to be the most exciting time in the history of the FPP. It’s time for us to move forward into our future and it’s time for all those photographers out there to find out who we are.
In order to grow we need our convention to be bigger and better than ever. Since there are more photographers than ever in the industry it shouldn’t
We are the FPP and we aren’t going anywhere. Visit the new website at www.areyouinfocus.com
Don’t Be Out of Focus
Don't get confused... it's still us! Our FPP family is very excited to gather every year for our annual convention, trade show, image competition, networking, play time and all things photography. FOCUS is FPP, and FPP is FOCUSed. Are you in FOCUS? Visit the website at www.areyouinfocus.com NOTE: FOCUS is included in your FPP membership, but only if you pre-register by August 3rd. This year, we moved to a 3-day format and have been happy to hear such great reaction to the change. So many people find it will work better within their schedule. With less time away from family and their businesses, more people are committing to stay for the entire event. But it does mean you'll need to hold onto your hat!
Included for all registered to attend FOCUS: •
10 Speakers with programs on a variety of topics.
• Trade Show entry where vendors ready to partner with you to increase your sales and profit. • Image Competition – Salon (Quietly sit in with the judges for a more formal experience) • The Lounge - View judging as it is streamed to an area dedicated to fun viewing and vauable education) • Win Door Prizes – Arrive at least 20 minutes before each program for a chance to win. Stay at the host hotel and get 2 chances for each program! •
Flea Market Entry – Get great deals from your fellow photographers.
•
Want to sell? Buy a table when you register online (www.fpponline.org)
•
Want to donate? Bring your items to donate to the Scholarship Fund Table.
• Image Critique – Take advantage of the knowledge of the master photographers ready to teach. Have your competition entries critiqued, or learn by watching others. •
Sunday Devotions – Begin your Sunday with live music and morning devotions.
• Presidential Suite Gatherings – Join us as we gather in the Presidential Suite for networking and relaxing (see schedule for times). • The Florida Awards – Now also open to the public! This is a cumlination of the FOCUS experience where top images are awarded, Degree Recipients are recognized, and other awards are given. Not to be missed. • The Wrap-Up Party – Celebrate the evening's awards and year-long accomplishments, as well as a renewed and FOCUSed vision for you and your photography. NOTE: Tickets can be purchased for friends and family who are not registered FOCUS attendees, but must be purchased by 8am that morning.
New Members Elizabeth Lisefski
Orlando Professional
Anthony Rivera
Palm Coast
Michael Jones
Largo Professional
Albert Serra
Jupiter Member
Join the
Florida Professional Photographers See membership application at FPPonline.org
Find us on Facebook
Professional
Mentors, Silent Auction and Flea Market Betty McDonald, Cr., FDAE, FSA, FED How time flies! It’s almost time for FOCUS and I want to remind you of our Mentor and Silent Auction Program. I hope you plan on participating by bidding on the Mentor or the merchandise of your choice. Most of our members are familiar with our Mentor Program. To the new members who are not, each year at the Convention we have a Silent Auction where members can bid on the photographer they wish to be their Mentor for a day. The winning bidders have until May 3, 2015 to claim their day with the Mentor. The day is chosen at the convenience of both the bidders and Mentors. How is this for a great list of Mentors? Kevin Newsome, Sandra Pearce McAuley, Tim Kelly, Susan Torregosa, Rob Morman, Michael Potthast, Randy Van Duiren, Bruce Wilson, Greg and Lesa Daniel , Gary Hughes, Pepito Valdes, Christine Reynolds, Cathy Norcera, Marty Grivjack, Jane Conner-Ziser, Carol Walker, ,Bruce Evensen, Kevin Floyd, John Woodward and Cindy Strickland. Also, this year our Silent Auction will include Photographic Merchandise that is donated by some of our Photographic Sponsors. We will have the merchandise or photographs on display at the auction booth. Our Booth is inside the Trade Show so be sure to stop by and check us out. We will be available for bids during the Trade Show. For all that love to collect older Photographic Items, there will be a few things you will not want to miss. SOMETHING NEW THIS YEAR!! We will have a Table in the Flea market with items for sale. Something Old, something New! All the money that is made from the auction goes into the FPP Scholarship Fund. This fund allows us to give Scholarships each year to the FPP School of Photography. Remember, working on committees at the Convention or School puts your name in the hat for the drawings. At this time, my special Thanks to all Mentors, Sponsors and Bidders who participate! I’m looking forward to seeing you at FOCUS!
FOCUS 2014 Debbie Alcorn, FSA,FED,PP,CM Convention Manager You can register online at www.areyouinfocus.com or better yet why not join the FPP at www.fpponline.org. We would love to have you with us either way.
Speakers:
It’s really hard to believe FPP’s FOCUS 2014 is right around the corner. After all the planning and preparing it will finally all come together. Where: The Rosen Plaza Hotel located at 9700 International Drive provides a special room rate of $99 per night for FOCUS attendees. You must reserve your room before July 17th to get the special rate. Staying at the host hotel is affordable and ensures you won’t miss a thing and by staying in the host hotel you help defer some of the cost of the event and help us keep registration costs down! Call the group reservations desk to book your room today 1-800-627-8258. When: August 9-11, 2014 but if you come in early we are having a “Kick-Off” Party in the Presidential Suite Friday night! Why: Come to increase your knowledge of the photography world, see old friends and make new ones. Who: All FPP Members! FOCUS is included in your dues. If not an FPP Member (and why not?) you can still attend for $179.00 if pre-registered by August 3rd. After August 3rd registration jumps to $204.00.
Tim Kelly-Livin’ the Dream-Learn from Portrait Artist and True Master of Photography, Tim Kelly, as he returns to teaching and shares how he forges a path with daring modern and classic portraits in today’s photography industry. Tim does photography with an “Old” “New” twist. A “must see” for emerging professionals and seasoned veterans alike. Sponsored by WHCC, Kodak Alaris, Larson Enterprises and FPP. Clyde Butcher-Art Comes From the HeartThe majestic beauty, boldness and depth of Clyde Butcher’s photographs, which have earned him recognition as the foremost landscape photographic artist in America today, will make your heart beat faster. Join in as he takes you “down his path of Nature” and all it’s ever changing beauty. Sponsored by FPP. Meggan Harper- Newborns: The Complete Workflow-In this program Meggan will start from the initial phone call and take you all the way through to the final sale. She will cover tips and tricks to safely posing newborns, capturing sleepy smiles and photographing the poses that sell every time! A must see for any baby photographer. Sponsored by FPP. Robert Lino-The Art of Portraiture-A portrait is more than a simple snapshot, it is an expression of Art, a complex image reflecting per-
sonality and a message. It relays, in a series of techniques to complement its creation. Lighting, posing, composition and commercial value are some of the elements covered in this course. Robert Lino, internationally known for his portrait work and his unique posing expertise, will share his easy lighting techniques both in studio and on location, his simple posing guidelines to direct clients to a most flattering pose. All this plus marketing tips to enhance your portrait business. Sponsored by FPP. Suzy Fulton-The Do’s and Don’ts of SellingSuzy has effectively taken the TriCoast senior business from virtually non-existent to a thriving enterprise in only a few short years. If you’ve ever thought, “I can’t do that, my town is too small” Suzy has proven it can be done. In a population of a mere 25,000, she is pulling in averages of over $2000.00 per client. Through a variety of business practices including effective marketing through social media, consistently delivering an outstanding product and utilizing innovative technology, TriCoast has streamlined the Photographic Experience. Sponsored by Miller’s Lab & FPP. Laura Bautell-Making Backdrops Pay-Today’s successful photographers rely on increasing their sales through creative and unique images while maximizing the utilization of their studio investments. This program will help you turn your backdrops into a critical tool for increasing sales. You will learn how to choose profitable backdrops and how to make your existing backdrops more profitable. Laura will show you some easy tricks that allow you to quickly change the set to compliment your goal for that shot using draping, lighting and simple prop tricks. Bring your camera, notebook and your input and be prepared to make those backdrops earn their keep! Sponsored by Dynamic Designs Backdrops and FPP. Bruce Evensen-The Essentials-This program is
designed for people just starting in business through those who have been in business up to 10 years. Bruce will cover all aspects of digital photography. You will learn essential lighting ratios and how to use them to create different effects; how to set up and teat lights for consistent results. How to control studio lights and create patterns reminiscent of the Old Master painters. Learn how to “see” natural light and learn step-by-step, head to toe posing for men, women, children and couples. This Past President of FPP is always willing to help. Sponsored by Reedy Photo and FPP. Larry Lourcey-Optimizing the Home Studio-As more and more photographers are working from home it is more important than ever to make sure your business sets you apart from the competition. To take your business to the next level, you must grow as both a business person and as an artist. Larry will explain ways to run an upscale business, without the upscale overhead. Topics will include: Planning your studio/sales room layout; Shooting strategies; Sales techniques for maximum sales; Marketing your business and avoiding the mistakes that sink most studios. Sponsored by WHCC and FPP. Bobby Carlsen-Be A Professional..Or Don’tCalling yourself a professional photographer and being a professional photographer are two completely different things. Knowing the difference will help you improve your average sale. Drawing upon his Ph.D. in psychology, Bobby will teach you the benefits of engaging in true professional behaviors and activities, crafting a perception that will drive your client to spend money. Practical examples in a High Energy presentation will excite you about the art of being a Professional. If you want to earn the money of a true Professional, then you definitely don’t want to miss this! Sponsored by H&H Color an FPP. Abby Liga-Attracting the Ideal Bride-Three
Debbie Alcorn, FSA,FED,PP,CM Convention Manager, cont’d... ways to ensure every bride you book is ideal! Having trouble attracting the right kind of couple? From the strengthening of your portfolio to providing the ultimate client experience, Abby takes her 10 years of wedding photography experience and showcases the ways in which you can make sure every bride booked is Ideal! Sponsored by FPP.
But wait there’s more!
Sponsorship Levels
In between programing there is an awesome Trade Show on Saturday and Sunday. Visit with knowledgeable vendors from around the country, see their wares and pick their brains. They are there for you. And...did I mention fun? There is The Lounge where you can watch Competition Judging in a fun and jovial room with games, contests and learning. Monday night is our Awards Celebration. Everyone is welcome! Come watch your friends and peers get their hard earned degrees and see whose image is the best of the best. You’ll want to stick around after honoring the winners and recipients, because then we go right into our Wrap-up Party. Badges must be worn for this as in everything else. If you want to invite someone to the Wrap-up Party not registered for FOCUS, tickets can be purchased by pre-registering by August 3rd for $40.00 or by Monday morning from 7.00am to 9.00am for $50.00. Dancing, food and fun! Join us for a great way to end FOCUS 2014!
Gold
Reedy Photo
Silver
H & H Color Lab WHCC Burrell Imaging
Bronze
Sigma Friends of the FPP Plak-It
The Lounge at FOCUS 2014 Proofcast will be setting up The Lounge again this year downstairs just outside the Trade Show. The Lounge will be a gathering place where you can watch print competition via a live feed. You can watch images come up, hear the judges discuss the print and see the final score. Competitors and non-competitors are welcome to hang out in the Lounge and questions are encouraged. If you experienced the Lounge in 2013, you know that there weren’t too many rules. . . . noise is allowed, applause is encouraged and cheering, groaning or sounds of indignation are tolerated. The Lounge is a place where you can ask questions and talk freely as the print is being judged. Check the schedule when you arrive for hours. Carol Walker and Gary Hughes will again host the Lounge. Carol and Gary have many years of experience in competition and they have each mentored and spoken to photographers about making beautiful images for competition. The Lounge – a place to win prizes, laugh, learn about competing and hang out with your friends.
Committees Debbie Alcorn, FSA,FED,PP,CM Convention Manager
If you have ever been to an FPP Event before I am sure you have seen people running around, very busy, with a purpose. You’ve been greeted and welcomed, the AV worked during the programs, you received help in direction when you needed it and the list goes on. Those people are not just there by accident, they are volunteers, working to help the FPP be a better organization and to help all attendees have a great time. Why do they do it? There are many reasons: each committee worker receives a Service Merit that goes towards earning their FSA (Florida Service Award), they get to “give back” to an association that has given much to them, they get recognition for their hard work and dedication but mostly because it’s really fun. It is the best way to totally immerse yourself in the FOCUS event, you meet tons of new photographers and make oodles of new friends. What could be better? It’s a win-win. To be a part of this fun and loving bunch get in touch with one of the Committee Chairs or one of the two hard working FOCUS Lieutenants: Secretary/Treasurer Cindy Strickland at cindy@amomentcaptured.com or Director Britney Kirby Fullgraf at info@belvederstudio.com or any of the Chair People listed below. Get the most out of your Event! Get involved! It’s so much fun. Here are Cindy’s Committees: Door Prize Keely Deuschle
904-458-7110
keely@mikkeanphotography.com
Flea Market Kevin Floyd
904 655 2301
kevin@kevinfloyd.com
Info/Promo Robin Phillips
863-682-6958
phillipsphoto@msn.com
New Mbrs Tammy Czigan
904-879-1356
tammy@gplstudios.com
Photos
863-808-7281
email@martisparty.com
Marti Newkirk
Scholarship Betty McDonald 205-688-2975 marybeth@marybethphoto.com Betty McDonald 863-604-4323 marybeth@marybethphoto.com
SgtAtArms Kim Warmolts
727-934-4456
lkimw@aol.com
Devotions Rob Moorman
727-527-1237
cameradude1@gmail.com
Welcome
Susan Black
813-230-6472
susan@BESPics.com
FL School
M Hamberger
954-426-2562
marybeth@marybethphoto.com
Here are Britney’s Committees:
AV Jackson Koontz actionjacksonpro@gmail.com
Equipment Ed Robinson edrcpp@bellsouth.net Host Darla Sharp dsharp6@cfl.rr.com
Models Nikkia Redd nikkia@nikkiaredd.com
Props Bill Cadzow Liarastudios@yahoo.com
Signs
Spkr Equip AJ Abalera ajstudios77@yahoo.com
Karen Barnett
oakcrestproductions@tampabay.rr.com
Call these wonderful people and join their teams. On a rather sad note, this will be the last year AJ Abalera will be chairing the Speaker Equipment Committee. He has chaired his committee for more years than I can remember and really deserves a break and a huge thank you!!! Thank you, AJ, you have served the association well. It’s ime for a well earned break. Anyone interested in filling some BIG shoes, contact him and tail him during the event. And a huge THANK YOU goes to my two hard working lieutenants Britney and Cindy--we couldn’t do this without you. I will be looking for two new lieutenants for 2015 so if anyone is interested please contact me at debbie@reedyphoto.com or 727-481-9329. They have done their duty and now is the time to share it with someone else. Can’t wait to see ya’ll at FOCUS!
Trade Show Jackson Koontz, FSA, FED, Interim Trade Show Manager
We are looking forward to a great Show this year at FOCUS! Professional Vendors from different aspects of the photographic industry will be on hand to show you what they do and how they can help you “focus” more toward providing great services and products to your clients. On Saturday, we will have a social INSIDE the Trade Show beginning around 5:30pm with some food, a couple door prizes, maybe a little game or two… you never know what to expect so be sure to stop by! Along with attending the show is a chance for you to earn a merit by helping out! Melissa Sewell and I will be heading things up this year and would love committee workers to assist with registration. So please contact Melissa or me! Below is a list of our vendors signed up so far for FOCUS… be sure to take a look at what they are ready to bring to the table and YOU be sure you are ready for FOCUS! NILMDTS Now I Lay Me Down to Sleep is a worldwide non-profit organization that trains, educates,
and mobilizes professional quality photographers to provide beautiful heirloom portraits to families facing the untimely death of an infant. We believe remembrance photography serves as an important step in the family’s healing process by honoring the child’s legacy. We are growing our network of volunteer photographers in Florida and are looking for skilled, compassionate people like yourself to join our organization. Stop by our booth and visit our website – www.nowilaymedowntosleep.org – to learn more about becoming an Affiliate Photographer in your area. Dynamic Designs Thanks for the opportunity. My paragraph: Dynamic Designs provides unique, soft backdrops of all sizes; both hand dyed and hand painted- from classic designs to today's abstract designs that gel for excitement and that Hollywood look. 20% off on all backgrounds during the show. Custom designs available. Burrell Imaging Burrell Imaging will showcase a wide array of products available to photographers such as Crown Lay-Flat Press Books, Photographic Albums, a variety of photographic mounting and finishing options, in addition to canvas and photographic wall-ready wrap products. Burrell Imaging will also be offering door prize certificates to a few lucky winners through the course of the convention. For more information visit www.BurrellImaging.com or call us at 800.348.8732. Canon Stop by the Canon booth and check out the latest from Canon! And when you do,
you'll see Chuckie Luzier and FPP's Michael Joseph there to greet you! - Examine the lenses and cameras you've been wanting to hold, in-person! On hand will be many of the most popular Canon lenses for wedding and portrait photographers… from the EF 8-15mm f4L Fisheye, to the new EF 200-400mm f4L IS. Get a hands-on demonstration of the Canon 600EX-RT flash units and how to make them work for your individual needs. Ask for explanations on how to use your camera's menus and custom functions more fully, or get advised on what your next purchase should be, based on your particular needs as a photographer. Or, perhaps you would like to see a 13x19 print from Canon's popular Pixma Pro-1 Printer… bring an image on a flash drive… and time permitting and while supplies last, Canon will produce a gift print for you at the booth. Dale Labs
G W Moulding, Inc. MuseumBond When choosing MuseumBond, you will receive the most authentic handcrafted canvas transfer in the industry. Our canvassing process is second to none. Be sure to stop by our booth and ask for a coupon for 15% off your order. Pro Camera Cases Reedy Photoprocess Welcome To Reedy Photo...Come Visit us at Focus Trade Show in Booths 9 & 10! We are a true professional imaging lab serving both professional and advanced amateur photographers for over 30 years. From wedding, portrait, sports, school, commercial or recreational photography, we are certain you will find the products and personal customer service you are looking for and deserve. Come See The Difference!
Serendipity Backgrounds Serendipity Backgrounds has thousands of unique and creative professional photography backdrop designs available. Our wrinkle resistant fabric backdrops are very affordable and photograph beautifully. Check out our website to view some of our selections. ShootProof "With ShootProof, you instantly have all of the tools you need to easily share, sell, and print your work online. With beautiful online galleries, an easy-to-use shopping cart, integration with pro labs for print fulfillment, and FREE mobile apps for clients, ShootProof’s goal is to help photographers succeed. Seamlessly integrate your galleries with your website and your brand. Watch your referrals grow with mobile apps and social sharing options. Use ShootProof’s automatic digital download delivery and finally get rid of those outdated CDs and USB drives. Best of all? ShootProof NEVER takes a commission on your sales. Sign up for a FREE 30 day trial at ShootProof.com and begin experiencing all that ShootProof has to offer your business." Showcase As Atlanta’s premier authorized dealer for Nikon, Canon, Sony, Panasonic, Fuji, Blackmagic Design, Olympus and more, Showcase Photo & Video has been serving the Southeast’s professional photographers and videographers for nearly 40 years. Our experts, along with our comprehensive selection of products, guarantees the latest in digital photography gear as well as stateof-the-art video production equipment and services. Showcase is the FOCUS equipment provider for 2014 – special deals available for equipment used in the programs… come to FOCUS for more details! Sigma Since 1961, Sigma has been at the forefront of the photo industry for its premium and innovative photographic equipment. Sigma products are made with premium material at a single factory in Aizu, Japan, where, apart
from a handful of processes, everything is done in-house to ensure the highest degree of quality. In 2012, Sigma Global Vision was initiated which served as the launching platform for some of Sigma's most critically acclaimed lenses including the unmatched 35mm 1.4 DG HSM Art, the versatile 24105mm F4 DG HSM OS Art and the renowned 50mm 1.4 DG HSM Art. Offering over 45 lenses for all major mounts, Sigma also utilizes the ultra-resolution Foveon sensor in its own cameras as well in the testing process of each Global Vision lens before being shipped. From amateur to pro, there is a Sigma lens for every level of photographer. At Sigma, photography is our passion, it is all we do. To learn more about Sigma and browse our award winning lenses, please visit: www.sigmaphoto.com. Southern Photo Tech Service Southern Photo Technical Service, Florida's only Factory Authorized Service Center will be providing Professional DSLR sensor cleanings, free repair estimates and technical support. Bring all your cameras, lenses and flashes for a free checkup. Studio Adorn Built by photographers, for photographers, Studio Adorn was conceived based on a need for an atypical space for private photo sessions. Whether your specialty is boudoir, newborn, portraits, headshots, or any type that needs a space that feels comfortable and homey, Studio Adorn is your place! Our studio is located in Ocoee, FL, and is over 1200 sq ft. From the floors, to the chandeliers, to the chic bedroom sets, we have transformed a once drab space into an elegant, chic studio. To match the unique space, we also have a mobile backdrop, interchangeable headboards, a seamless backdrop and much more! Rent by the hour or become a member. Visit www.StudioAdorn.com for more information. Studio Pro Group
Sweetlight Systems Providing the world’s most consistent handcrafted light modifiers, made in the USA; our commitment is customer service, backed by a limited lifetime warranty. The "SweetLight Systems" allows the artist to utilize continuous, strobe, or ring light out of the same modifier. Leading the shift into fusion photography, the SweetLight System allows the image artist to mold a unique style in an ever-changing industry where still shot and video merge into one.
Used Photo Pro UsedPhotoPro will be buying gear at the 2014 FPP Trade Show! UsedPhotoPro is a Brand New Way To Used! Now you have a choice in used camera gear. We find equipment from around the world to provide you with one of the largest selections of used cameras and accessories at great prices. Interested in selling your gear? We do that too! We will be on site at the FPP Trade Show to give you a very competitive quote or cash on the spot for your old camera gear! With over fifty-five years in the photo industry and wonderful customer service, we want to help you find what you are looking for! This service is provided by Roberts Camera in Indianapolis. Check us out at usedphotopro.com or view our expanded selection on Ebay: http:// stores.ebay.com/Roberts-Camera
WHCC White House Custom Colour (WHCC) is a full service, professional photographic lab and press printer. WHCC offers a wide range of innovative products including photographic prints & finishing services; greeting cards; wall display products; books & albums; boxes, cases, & packaging; promotional & display products; and backdrops & floors. For a complete list of products and services, visit www. whcc.com. Visit http://backdrops.whcc.com for Backdrops and Floors.
Section SATURDAY
Wrap-up MONDAY
Saturday is Section Day!! This is a special deal for all Affiliate Section members who are not a member of the FPP and who would like to check out a little taste of what FOCUS is all about!
Roll out the red carpet, hit the lights, start the music… it is a whole new evening on the last night of FOCUS this year!
Jackson Koontz, FSA, FED Vice President, Director of Affiliates
Let all your members know that on Saturday, August 9 at FOCUS, they will be able to attend that whole day and get all the benefits from that day for only 50 bucks! Pre-registration for Section Saturday is by phone only, no online registration available – so call 813-760-1933 by August 3rd... otherwise it is 75 bucks at the door. Two rules apply when coming for Section Saturday…
So if you think the show is over Monday afternoon, think again and prepare yourself for a great night of the FPP… Friends, Presentations and Party! The evening will begin with a red carpet rollout for all those who attend… and just so you know, the FLORIDA Awards is OPEN to ALL members, non-members, friends, and family. So come one… come all! As the evening continues, you will be treated to lights, music, excitement, award and degree presentations, print competition awards, and… well, I am not going to give it all away, you will simply have to see it for yourself! Afterwards, plan to attend the Wrap-up Party! This event is for all registered attendees and guests.
1) you must pre-register by phone (or pay a little more at the door) 2) you must be a current section member (status will be confirmed).
Food, friends, music and dancing will make your last night at FOCUS complete! IF there is ever a reason to have a party, THIS IS THE REASON!
OK, OK, OK, I left out a 3rd Rule… when you come to Section Saturday you will have a great time! You’ll see some great programs, attend a great Trade Show AND socialize with some of the greatest people in the state… the FPP Family!
Steve Metz of Burrell Imaging and Owner of Metropolitan DJ Services will rock the night with his great energy and presence!
See you at FOCUS!
PLEASE be sure to get your tickets when you register online OR get your Wrap-up Party tickets by Monday (August 11) at the registration desk by 8am that morning!
FPP Print Competition: 2014 Robin Adams, Competition Manager
FPP Print Competition Entry Deadline - August 7th, 2014! It’s less than two months now until the FPP 2014 Print Competition deadline. Buzz is building for FOCUS and Print Competition. The Lounge is returning this year and a new awards show that promises to deliver some great rewards to our competitors. So let’s review the dates, the rules, and things you need to know for 2014. First, you must be an FPP member to compete. If you’re not absolutely certain that you are a current member, please contact our Executive Director, Kaye Newsome via email to confirm at kaye@fpponline.org Second, review the rules on line on the new FOCUS website: http://www.areyouinfocus.com/ image-competition/rules/ Third, be sure you know the important dates and deadlines: 8 PM on Friday, August 1st You must enter all images online, whether you are competing digitally or with prints. 8 PM on Thursday, August 7th Late entries will be accepted again this year with a higher entry fee.
Robin Adams, Competition Manager, cont’d... Note that dues must be paid before entering and the entry fees must be paid on line. Jeff Burton of ProofCast is hosting the website again this year and will handle all entries. As the same as all the years previous, that does not mean you can’t compete with prints but you must still enter digital files for our record keeping purposes. Prints may be entered into any category except albums. The entry portal is open now! Here’s the entry site: http://printcompetition.com You will need to register as a new user the first time, or log in as a user if you entered Print Competition last year. You must use the email address in the FPP database. You will receive a password immediately so you can access the site and update your information, then you can change your password to something you can remember. You will have much less stress if you go ahead and register as a new user now. That way you’re in the system and ready to rock and roll by August 1st. If you have any issues whatsoever logging in or you get a message that your dues aren’t up to date, there’s time to get it straightened out.
5 PM on Wednesday, August 6th If you want to enter prints to be judged or to hang as display prints, no problem. There are two ways to get them to us: You can ship them or hand-deliver them to Reedy Photo in St. Petersburg no later than 5 PM on August 6th - Debbie Alcorn will be bringing them to FOCUS; or 8 AM on Saturday, August 9th All hand-delivered cases are due no later than 8 am on Saturday the 9th in the Salon Room at the Orlando Rosen Plaza Convention site. 8:30 AM on Saturday, August 9th Day one of judging begins. 8:30 AM on Sunday, August 10th Day two of judging begins. Updates and important revisions to the Rules: Images Files: New this year, all image files must be sized so the maximum dimension in any direction is 4,000 pixels including presentation mats (to mirror PPA’s size requirements). Please review the Rules carefully for print sizes, color profiles and digital file sizes. File Naming: File names for images is really easy. . . . enter your name when registering your print, the title of your image, and that’s it! This is true for Photographic entries, EI entries and albums. Albums: Digital albums are uploaded as a single zip file into the ProofCast system. You will name the zip file the album name. Each page of the album should be named with a two digit number, i.e. 01.jpg, 02.jpg and so on. Remember, physical albums may NOT be entered.
Robin Adams, Competition Manager, cont’d... Here’s a quick checklist for you: • Confirm your membership in FPP by logging in: www.fpponline.org • Review the rules on the FOCUS website: http://www.areyouinfocus.com/image-competition/rules/ • Title your images! This is a great excuse to get together with friends and brainstorm. • Select the correct categories for your entries. Please also keep in mind that the category you enter your print is where it will stay. The Print Competition Manager, Judges and Moderators cannot and will not move your entries for you. The category you choose is where it needs to be best suited for the highest score. • Preregister on ProofCast’s website before August 1st: www.printcompetition.com and update your profile (cell phone number is super important this year – we’ll be texting you all sorts of news and updates) designate your memberships and affiliations, etc. • Double check your print sizes, color profiles, and quality before entering your images on the website. Once your images have been uploaded, you cannot change your submissions. • Print your labels from the website and affix them to the back of your prints if you are submitting prints for judging or display only prints. A Review of Electronic Imaging (same as 2013, but worth a quick review): All digital manipulation must have been done by the maker in the EI category. Please do not enter this category if any of the work has been out-sourced in any way. To compete in this category, the maker is being judged on digital manipulation. Also please remember that any entry in EI that was produced from an existing image done by someone other than the maker must be accompanied by written permission from the original creator of that image. There is an exception to this for entries in the Restoration categories, as it may be impossible to obtain that permission. And remember for Electronic Art Category, the final image is not required to appear photographic in its final form, but the final image must be based on photographic originals that are clearly recognizable in the final entry. The Lounge is back in 2014! One of our most sparkling successes of 2013 was a lounge area where print competition could be experienced in a completely different way. Print Competition is still open to all FPP members upstairs, but if you want to relax a little and ask questions, the Lounge is the place to be. Please see the other article in this magazine for the location and details. The FLORIDA Awards. And finally, to top it all off. . . . new this year to celebrate FOCUS, a new and exciting awards show where you can show off all your hard work. The FLORIDA Awards promises to have more energy, more dazzle and more awards than ever before. Good luck to all competitors! I look forward to seeing your beautiful work, to seeing old friends and making new ones. This will be a great year in Print Competition!
3 More Reasons... DOOR PRIZES! You’ll already be attending the program because of the great speaker… come early for a chance to win a door prize! Lab Credits, Products, Fun Promotional Items and MORE… FREE!!! Not only are these free, it is a GREAT WAY to try new vendors and products. Simply arrive at least 20 minutes early for the program and get a door prize ticket. Staying at the host hotel? Just show your room key and you’ll get TWO chances to win at every program!
The FPP Flea Market is Back! Sunday Night 8:30pm – 10:00pm
Clear out your extras, create some space, make money! We all have props, backdrops or lights we aren't using... turn them into CASH! 2 ways to participate: 1) Purchase a 6' table for only $25 (max. 2 people manning each table) When you purchase a table, you will be able to sell as much as you can fit on top of your table or under your table (sorry, nothing in the aisles or walkways). Purchase your table online when you register for FOCUS (www.fpponline.org) 2) Donate your items for the FPP Scholarship Fund Table! Only have a few things, or do you just simply want to clear some space? Bring your items to FOCUS and donate them to the FPP Scholarship Fund Flea Market Table. All proceeds from those sales will go to the Scholarship Fund. SPACE IS LIMITED, FIRST COME FIRST SERVED
Sunday Devotions!
Sunday, 7:00 – 8:00 am Enjoy a wonderful morning devotion on Sunday with our talented musicians and worship leaders. We are so pleased to offer this time to all those seeking a place to gather and focus on the spiritual part of their lives. Musicians will include: Rob Moorman, Tim Kelly, James Tuten and Matt Lehman.
2014 FOCUS SCHEDULE Florida Professional Photographers, Inc. 79th Annual Convention SUNDAY, AUGUST 10th, cont’d 8:30am – ? Judging, Salons 12 & 14 (lunch 12:00p-1:00p) Print Case Drop-off, Salon 13 , Inc. The LOUNGE is open for general viewing Exhibitor Registration/Set Up, Ballroom A 80th Annual Convention 10:00 am – 2:00pm TRADE SHOW, Mentor Silent Auction, Ballroom A Kick-Off Party, Presidential Suite. All registered 12:00pm – 1:00pm Affiliate Roundtable Meeting, Presidential Suite. attendees and Exhibitors welcome. See signage See signage for room number. for room number. 2:15pm – 4:45pm MEGGAN HARPER, “Newborns: The Complete Workflow”, Salon 9/10, Sponsored by FPP. SATURDAY, AUGUST 9th : 2:15pm – 4:45pm BRUCE EVENSEN, “Principles of Posing & 7:00am – 8:00am Print Case Drop-off, Salon 13 Lighting”, Salon 11, Sponsored by FPP. 7:30am –7:00pm Registration Desk Open 6:00pm – 8:30pm TIM KELLY, “Livin’ the Dream - Portraiture Today”, 8:00am - 9:30am Breakfast for registered attendees. Badge Salon 9/10, Sponsored by FPP. required. 2nd Floor Mezzanine Alcoves in front 7:30pm – 8:30pm Flea Market Set-Up , Salon 11 of Salons 9-14 8:30pm – 10:00pm Flea Market Open, Salon 11 8:30am – ? Judging, Salons 12 & 14 9:30pm – midnight Join us in the Presidential Suite, for a casual (lunch 12:00pm – 1:00pm) get-together. Open to all registered attendees. 8:00am – 2:00pm Exhibitor Registration /Set-up, Ballroom A See signage for room number. 9:00am – 11:30am Bobby Carlsen, “Be a Professional! Or don’t’…..”, Salon 9/10, Sponsored by H&H & FPP. 11:45am –1:00pm Robert Lino, “The Art of Portraiture”, Salon 9/10, MONDAY, AUGUST 11th : Sponsored by FPP. 7:00am – 8:30am Breakfast for registered attendees. Badge 1:00pm – 2:45pm The LOUNGE, Come by for a different way to required. 2nd Floor Mezzanine Alcoves in front watch judging, Print display area, Ballroom A of Salons 9-14 Foyer 7:00am – 12:30pm Prints Displayed, Foyer 2:45pm – 3:00pm TRADE SHOW RIBBON CUTTING, Ballroom A, 7:00am – 9:00am Registration Desk Open 3:00pm – 6:30pm TRADE SHOW OPEN, Mentor Silent Auction 7:00am – 9:00am Silent Auction/Mentor Auction Winners, Last Ballroom A chance to pay for & pick up items. Registration 3:15pm – 4:30pm The LOUNGE continues desk 5:00pm -6:00pm Light Refreshments, Trade Show, Ballroom A 7:00am - 8:00am Additional Wrap-Up Party Tickets can be 6:00pm - 6:45pm New Member Welcome, The LOUNGE, Ballroom A purchased at the Registration desk by 8:00am 6:55pm – 7:00pm President’s Welcome, Salon 9/10/11 this morning ($50). 7:00pm – 10:15pm Clyde Butcher, “Art Comes From the Heart”, 8:00am – 10:15am LARRY LOURCEY, “Optimizing the Home Studio” Salon 9/10/11, Sponsored by FPP. Salon 9/10, Sponsored by White House Custom 10:30pm – Midnight Join us in the Presidential Suite, for Color & FPP. a casual get-together. Open to all registered 10:45am – 12:15pm General Business Meeting, Salon 9/10 attendees and vendors. See signage for room 1:00pm – 3:00pm Image Critique, Salon 14 number. 1:00pm – 3:00pm ABBY LIGA, “Attracting the Ideal Bride” Salon 9/10, Sponsored by FPP. 3:00pm – 4:00pm Print Case Pick-up, Salon 13 SUNDAY, AUGUST 10th : 5:30pm – 8:00pm The FLORIDA Awards, Ballroom A, Open to 6:30am – 8:00am Breakfast for registered attendees. Badge everyone required. 2nd Floor Mezzanine Alcoves in front 8:00pm- Midnight The Wrap-Up Party, Ballroom A, Must have name of Salons 9-14 badge to attend. Sponsored by Burrell Imaging, All Day Prints Displayed, Foyer Metropolitan DJ & FPP. 7:00am – 8:00am Sunday Devotions, Salon 11 Additional tickets may be purchased at the 7:30am – 6:00pm Registration Desk Open Registration desk by 8:00am this morning 8:00am – 10:15am SUZY FULTON, “Selling Tips & Tricks”, ($50) Salon 9/10, Sponsored by Miller’s Lab & FPP. 8:30am – 10:30am LAURA BAUTELL, “Making Backdrops Pay”, Salon 11, Sponsored by FPP. FRIDAY, AUGUST 8th 3:00pm – 6:00pm 4:00pm-8:00pm 8:00pm – Midnight
Door Prize drawings start approximately 20 minutes prior to start of Programs Badges required at all Programs
Another Memorable Year
Marybeth Jackson Hamberger, M.Photog., Cr. CPP, FDPE, FSA
Our 22nd year of Florida School was a memorable year for all our attendees! We have invited some of the best and brightest instructors in our industry each year, and this year was no different. On behalf of the Florida Professional Photographers and the Daytona State College attendees; our heartfelt thanks go out to each one of them! Suzette Allen and Jon Yoshinaga Bert Behnke Greg and Lesa Daniel/William Branson III Kay Eskridge Britney Kirby Fullgraf Hanson Fong Richard Sturdevant I also wish to personally thank Daytona State College, Dave Miller, Dan Bifirie and all the staff at the college for their graciousness each year. We are extremely fortunate to be able to hold our courses each year at such a wonderful venue. And Florida School wouldn’t be run so smoothly and seamlessly if I didn’t acknowledge all the class assistants, committee workers that are behind the scenes getting the job done! I would also like to offer a huge thank you to Kaye Newsome, Donna and Ramfis Campiz who are always there! They are always working so diligently for the good of the association each year and their support is appreciated. And a special thanks to all our sponsors. Without their continued support the FPP would be unable to invite such wonderful instructors each year without raising our tuition significantly. Backgrounds by Maheu Canon, USA Excel Frames Lumix Museum Bond Nik Software Picsera Pro Camera Cases Reedy Photoprocess Red River Paper Showcase Photo Sigma Southern Photo Technical Service Whitehouse Custom Color Next year, we will be holding Florida School in the second week of June. We have had many requests from our members to make this change due to the many family events that occur at the end of May and beginning of June. In an effort to further accommodate member requests we will be consolidating Florida School to a four day format of instruction. The daily hours have been adjusted to still exceed the minimum requirements of a PPA affiliate school. Florida School has always exceeded the minimum affiliate school requirements and continues to provide quality educational programs at a great value. This would be less time away from your families and businesses as well as less expenses while still maintaining our high educational standard of excellence. SAVE THE DATES! June 7-10, 2015
iPad: Open for Business Victoria Kelly
The first iPad was released on April 3, 2010 (seems like just yesterday!) with the most recent models, the iPad Air and the second generation iPad Mini being revealed in 2013. You might also be interested to know that as of October 2013 the App Store has more than 475,000 native apps by Apple and third parties and, in the last quarter of 2013, there were 26 million iPads sold which was a new record, beating handily the record set in 2012. So I thought it time to review with you my favorite apps and why my iPad is like my American Express: I never leave home without it. Here’s a quick rundown of my “Big 3”: Line2: I completely did away with the landline in the studio over a year ago. I ported my studio telephone number to Line2 which uses VoIp technology to give me the flexibility of having the studio phone with me whenever I’m away on location. The good news? I
dropped the cost of my studio phone service over 60%. Square: If you aren’t using the little white square reader for your credit card processing, maybe it’s time you gave it another look. There’s no monthly contract, no machine to keep in compliance and no tiered fees--just a flat fee for every credit card, even AmEX! (You should note that there is a slightly higher fee for cards keyed manually instead of swiped.) Square isn’t for everybody, though, so do your research before making the switch. Portfolio: I keep samples of my current work here...I can brand this app with my logo and show/hide galleries depending on who is viewing. If a bride is looking at my wedding samples she can even make notes on favorite images--I can email her the notes she’s made so we’re sure that none of the images she wants gets missed. Here are the apps that round out my business arsenal:
Dropbox: This app is one that I have on both my iPad and Mac. Any file that I need to access on the iPad I can drag into my Dropbox on my computer. Evernote: Definitely one of the best-kept secrets around--I have it on all my devices: iPhone, iPad, Macbook Pro--knowing that whatever notes I make will be synced across all of them. I can include web clippings, documents, photos...and have as many notebooks as I need. (And the best part? it’s FREE!) GoodReader: I stopped looking at PDF readers when I found GoodReader. More and more businesses are going green and choosing to distribute PDFs for reports and such instead of printing hard copies. The Treasurer for my Rotary club sends out financials as PDFs each month before our board meeting. I load the documents into Good Reader via Dropbox and I have each close at hand for referral. Splashtop: This simple little app does one thing extremely well: it allows me to access my Macbook Pro remotely--if you’re using ProSelect to show images you might want to check this one out. SignNow: This is a recent addition for me: how many times have you needed to sign a document but didn’t have access to a printer or a FAX machine? I can import from Dropbox or email, sign the document with my signature that I’ve saved and email it to wherever it needs to go. Easy Release: This little gem came in handy when I was a student at this year’s Florida Schooll--I could fill in the model’s name, model information and email a copy of the release to the model’s email address.
Remote: I use Keynote on my Mac to prepare presentations for use when I’m speaking or teaching. Using Keynote Remote gives me the capability of accessing the presentation on my iPad to change screens without being tethered to the front of the room where the computer is cabled to the projector. FlightBoard: While I don’t travel nearly as much as I used to I still like knowing I can track each flight’s arrival/departure and know when to be where I’m supposed to be. PhotoSync: I use PhotoSync to transfer images from my computer to specific albums on my iPad. It works beautifully--and fast! Snapseed: I absolutely LOVE playing with Snapseed! Those great little happy snaps I’m making with my iPad or iPhone get transformed into quaint art pieces with Snapseed. (I even have a gallery with my personal art in Portfolio.)
If you’ve been putting off investing in an iPad because you can’t justify the cost for a tablet that you’ve heard is just for reading books or watching videos, give it another look as a business tool.
My use of the iPad in my business life has completely changed the way I pursue some tasks. I can show samples of my work and book appointments, swipe a credit card, monitor an incoming flight or take a telephone call, all with one device and regardless of whether I’m in the studio, on location or picking up my morning tea from my favorite Starbucks. Now THAT’S what I call efficient!