Florida Photographer January 2015

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Florida Photographer 2015-1

Spring Seminar Florida School



Florida Photographer Contents cover image “Frozen” Linda Long Best of Show: Illustrative First Place 2014 THE FLORIDA PHOTOGRAPHER is the official publication of the Florida Professional Photographers, Inc. Permission to reprint contents on this publication is granted to similar publications of the photographic industry, provided that the author and THE FLORIDA PHOTOGRAPHER are recognized as the sources. The opinions expressed in any article or column are those of the author and does not necessarily represent the official position of the Florida Professional Photographers, Inc. The Florida Professional Photographers exists solely for the good of its members. The association provides tools and educational opportunities for its members to achieve their business and artistic goals. It is committed to an ongoing exchange of information and experiences between all members in an open and friendly atmosphere.

2015-1

President’s Message

5

FPP, Inc. Board of Directors

6

FPP Section Web Sites

6

FPP Managers

6

PPA Councillors

6

From the Editor

7

New Members

7

Membership Categories & Dues

8

Why Join?

9

Master Your Flash

12

FOCUS 2015

14

Light Painting

15

The Benefit No One Talks About

18

Mentors & Silent Auction

21

Florida School

22

Join the

Florida Professional Photographers See membership application at FPPonline.org


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President’s Message Jackson Koontz, III, FSA, FED 2015 Service, time, devotion... rewards? Whatever you do, there is a result. Some results are good while others, maybe not so much. The giving of oneself can be time consuming, maybe frustrating, for some an absolute joy, others a pain. Perhaps you have found yourself in a position where you feel as if you have given enough...but have you? We all know, especially in these days, the giving of your very life in the sacrifice of others is the ultimate giving of oneself. I do not need to dive further into this...but the day to day, giving back to what we do as a part of our lives doesn’t end. We hear phrases like, “I have paid my dues” or “It is someone else’s job now” but how far from the truth are these statements? Our lives are based on photography, meaning we have made our living from it...what else is there? There is a wealth of knowledge in the FPP and it is our duty to continue to give back, to train, lead, guide, and support those who are coming after us inasmuch as those who have done so before us. People complain, maybe a little too much, about what is going on in the world of photography without doing anything about it. As a man who believes in solutions, I am calling everyone out! This is not a time to sit back and complain, this is not a time to just watch out for your own self, this is not a time to raise your nose into the air...this is a time for action for the better of our organization and our industry. We are stronger together than we are separate...Benjamin Franklin said at the signing of the Declaration of Independence, “We must all hang together, or assuredly we shall all hang separately.” I think there is some truth for us there. I read a funny saying on Facebook recently, given in a note of comedy and satire, but there is something to seriously think about in it. “How to make money in photography: Help create a saturated industry by giving workshops, and then create workshops to address the problems caused by a saturated industry.” ~ Missy MWAC Finally, THE best way to get involved is to... well... get involved! We need you! Whether you are new to the business or have “been around” we each have something to offer and please, please do not forget that! The photographic industry didn’t get to where it is today because everyone decided to go at it completely on their own, but is a collective effort to pass on what we know, build on what we know, and working together to come up with what we don’t know and then figure it out. Enjoy your day and enjoy your time!


FPP, Inc. Board of Directors

FPP Managers

President

Directors

Jackson Koontz,III, FSA,FED 2015 PO Box 6878 Ocala, FL 34478 352-369-4257 actionjacksonpro@gmail.com

Patrick Van Dusen, FSA 2015 3539 Bareback Trail Ormond Beach, FL 32714 386-677-4897 dutchaddy2@aol.com

Vice President Carol Walker, FDPE,FSA,FED 2015 7925 4th St. North St. Petersburg, FL 33702 727-577-5626 carol@thomasbruce.com Secretary Treasurer

Robin Adams, 2016 565 Hickory St. Monticello, FL 32344 850-591-3364 robin@robinadamsphotography.com Marty Grivjack, FSA, 2017 17114 123 Terrace N Jupiter, FL 33478 561-744-1777 magriv@aol.com

Cindy Strickland, FSA,FED 2016 5750 CR 12 Tallahassee, FL 32312 850-545-3110 info@amomentcaptured.com

Bill Barbosa, FSA,FED, 2017 725 North A1A, #E 102 Jupiter, FL 33477 561-242-2455 info@billbarbosaphotography.com

Past President Martin Gudz, FSA,FED 2014 6174 SW CR 360 Madison, FL 32340 850-973-6373 martingudz@yahoo.com

Marty Newkirk, CPP 2017 8633 Plantation Ridge Road Lakeland, FL 33809 863-808-7281 email@martisparty.com

FPP Section Web Sites Bay – BPPA,

www.bppafl.com

Ft. Myers – SWFPPA,

www.ppswf.com

Jacksonville – JPPG,

www.jppg.org

Lakeland – PPGMF,

www.ppgmf.org

Miami – PPGF,

www.ppgf.com

Ocala – OMCPPA,

www.omcppa.com

Orlando – PPSCF,

www.theppscf.com

Palm Beach – PPGPB,

www.prophotoguild.com

Destin - NWSFPP,

www.nwsfpp.com

Tallahassee – TPPG,

www.tppg.wordpress.com

Tampa – TAPPA,

www.tappa.org

Convention Mgr. Debbie Alcorn 727-481-9329 debbie@reedyphoto.com Interim Trade Show Mgr. Martin Gudz 850-973-6373 martingudz@yahoo.com Competition Mgr. Robin Adams 850-591-3364 robin@robinadamsphotography. com Florida School Director Marybeth Jackson 954-426-2562 marybeth@marybethphoto.com

PPA Councillors Keely Deuschle 904-403-9553 Britney Kirby Fullgraf 863-686-4980 Marybeth Jackson 954-426-2562 Gary Hughes 321-279-0077 Kevin Newsome 813-968-2810 Sandra Pearce 863-763-8684 Robin Phillips 863-682-6958 Kim Warmolts 727-934-4456


from the Editor Happy New Year and welcome to 2015! The FPP has some amazing events planned for this year--I’m hoping you have your calendar ready! First up--mastering your flash with Booray Perry...this is sure to be a well-attended spring seminar. Next--it will be time for Florida School. Whose class are you taking? I’m already registered and looking forward to spending a few days with old friends I made last year and making new ones this summer. Oh, by the way...did you attend FOCUS last year? This year’s FOCUS is sure to be another success. And...if you’re one who loves the water...the fall seminar CRUISE is scheduled for November. A jam-packed year for the FPP...always working for YOU, the membership.

New Members New Members since September 2014:

Daylan Patterson Deltona Student Jaime Bristow Ft Myers Associate Claudette DeRossett Gainesville Professional Amanda Thomas Tallahassee Professional

Executive Director Kaye Newsome, FSA,FED 11738 N. Dale Mabry Hwy Tampa, FL 33618 813-760-1933 fpp1933@gmail.com

FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 11738 N. Dale Mabry Hwy. Tampa, FL 33618 www.fpponline.org 813-760-1933


Membership Categories/Dues All Membership Dues include registration for 2015 FOCUS!

All members are of Legal Age and are entitled to all the Benefits of the FPP. Certain Privileges are restricted based on Type of Membership. Florida residency required for Professional, Associate, and Non-Professional Membership Types Benefits include: Attend Activities and Service (fees may apply as determined by the Board); Service on Committees; Participation in Photographic Competition; Ability to earn Degrees; & Web site ‘Member Directory’ Listing Privileges may include: Voting rights; Holding office; FPP Logo use; Photographic Awards; Scholarships; & Web Site ‘Photographer Search Listing o $210 PROFESSIONAL – Operates/Employed by a legally established photography business in Florida. Required to submit Sales Tax Certificate Number. Entitled to all FPP benefits and privileges. o $195 ASSOCIATE – Employed by a FPP Professional or Life member. Entitled to all FPP benefits; Privileges limited to Voting rights, Holding office, Photographic Awards, & Scholarships. o $210 MEMBER – Individuals who do not yet meet the requirements for any of the other categories. Entitled to all FPP benefits; Privileges limited to Photographic Awards, & Scholarships. o $135

S TUDENT – Currently enrolled full or part-time in an accredited degree/certification program at a postsecondary school. Does not include continuing education courses or non-degree seeking students. Proof of enrollment required. Entitled to all FPP benefits; Privileges limited to Photographic Awards, & Scholarships.

o $205 SERVICE – Individual or business that offers services and/or sales to professional photographers. Entitled to all FPP benefits; Privileges limited to FPP Logo use, Photographic Awards, & Scholarships. o $195 NON-RESIDENT – Employed outside of Florida. Entitled to all FPP benefits; Privileges limited to FPP Logo use, & Scholarships. FPP Bylaws; Article III - Membership

FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 11738 N. Dale Mabry Hwy. Tampa, FL 33618 www.fpponline.org 813-760-1933


Why Join? Bill Barbosa, CPP, FSA, FED Director of Membership, FPP

As the new Membership Director for the Florida Professional Photographers (FPP), I wanted to take this opportunity to introduce myself and encourage everyone to come join me at your local guild meetings (I will be attending a few different ones this year), at Florida School that will be held June 7th – 10th, and especially at FOCUS! So… a little about me and how I got here: August,1998. As a former Federal Express Manager (fulltime over 60 hours a week) I had a desire/dream to pursue my passion of photography but had no idea what to do, so the first thing I did was to find a professional organization that might be able to help me and teach me how to be a better photographer and run a business. I became a member of Professional Photographers of America (PPA), and they advised me to contact the state affiliate Florida Professional Photographers (FPP). When I contacted FPP, I spoke with a real person and learned about all of the great state and local opportunities for aspiring and professional photographers. She told me about the annual convention (FOCUS) that is held in Orlando that included LIVE HANDS-ON teaching and the opportunity for me to chat with some of the best photographers in the state and nation. I was sold on that alone! But then she told me about 2 seminars yearly that I could attend to advance my education – seminars teaching lighting,

posing, Photoshop or how to successfully run your business. And to top it off the FPP had a one week long training school, where Master Photographers from the state or around the country teach LIVE and in PERSON how to get those cool lighting effects, pose, work on the computer, and how to talk to a prospective client. WHAT!!?!? REALLY? Then it got better. She told me about local Chapters, called Guilds, that gave monthly programs to help me become better at my PASSION!! WOW! Ok, so I joined PPA, FPP and my local guild and it was great. But nothing - absolutely nothing - compared to the first time I went to FOCUS (convention) and was in total disbelief and in total AWE of the instructors, and especially the print competition, I said “Wow! WHAT BEAUTIFUL WORK! I can never do that. How did they do that?” And the person sitting next to me asked me, “This is your first convention, right?” I was like a middle school boy with big eyes and said, “Yes, Sir.” “Everyone in this room started like you. Everyone in this room, especially the ones that have those cool ribbons around their necks, will hold your hand and make you a better photographer and artist.” January, 2015. I have been extremely active with FPP since the day I joined. I’m now a Certified Professional Photographer (CPP) and a liaison for CPP certifica-




Master Your Flash! Carol Walker, FDPE, FSA, FED Seminar Chair

If you’re like most of us, you’re comfortable in your own space- whether it’s a studio environment or on-location, using strobes, on-camera flash, or “natural light”. We are creatures of habit. But in the competitive field that photography has become, it’s more important than ever that we continue to learn, expand our knowledge and step outside our comfort zone to master other and ALL types of lighting and lighting conditions. Imagine the freedom of not having to panic when your wedding formals have to be shot on the beach at high noon; when your family beach portrait can only be arranged at 4:00 in the afternoon—in July; or when the only area available at your client’s home is full of sun “hot spots”. Oh,the horror! Join us for the FPP Spring Seminar on February 22nd in Tampa, Florida with Booray Perry. Booray will teach us how to “Master Your Flash” and control extreme lighting conditions using off-camera flash. Fresh from his platform appearance at PPA’s Imaging USA in Nashville, Booray will take us through understanding TTL vs. manual off-camera flash, how to balance flash and ambient light, and how to create dynamic lighting anytime, anywhere! The morning session of the program will focus on classroom education; after lunch, we’ll reconvene to caravan to a nearby beach and park for a live demo and hands-on learning. Models will be available for ‘practicing’ so bring your gear! The Seminar is open to ALL. You don’t have to be an FPP member to attend (although members do save $$). BONUS: PPA members receive a Continuing Education Merit for attending! Early Bird registration is now OPEN: $75 for FPP members; $95 for non-members. ** Must be registered by February 16th** for discounted pricing. Visit www.fpponline.org and register TODAY!


New Members Are Welcomed!!! Are you a Professional Photographer in the Sarasota, Manatee, Venice area or anywhere in Florida? We want you!!! The Bay Professional Photographer’s Association provides an opportunity for photographers to come together to exchange ideas and information, and to encourage each other to become better at their craft. The association allows photographers to improve their skills by presenting photographic programs and holding print competitions. The association also provides the benefit of networking with other photographers for business and social interaction. We meet every 2nd Monday of Each Month and we have a great group of people that love photography just like you. And we would love to have you. 4:30 PM - 5:30 PM Board Meeting 6:30 PM Dinner

6:00 PM Social 7:30 PM - 9:30 PM Program

Monthly Fee (includes dinner and program) Members: $30.00 - Non Members: $45.00

For more information on becoming a member, or to attend one of our meetings, please contact our Membership Chair: Gigi O’Dea gigiodea@yahoo.com OR check us out on http://www.bppafl.com/


FOCUS 2015

Save the date! August 29-31, 2015 The Florida Hotel, Orlando

Debbie Alcorn, FSA, FED, PP, CM Convention Manager, FOCUS

Every year in the heart of Orlando’s vacation paradise, photographers from all around gather together to get inspired, educated and to party at FOCUS.

Social Function New Members

FOCUS is an event dedicated to providing hands-on education for photographers of all levels.

Volunteering to help on one of these committees earns a merit toward your FSA and you have fun meeting new people and making new friends as you go.

Created and sponsored by the FPP we bring in top instructors from all over the country.

Check out the FOCUS website for more information areyouinfocus.com and from there check out our facebook page.

Earn your Florida Degrees by competing and helping. How to compete? You’ll want to keep up with competition manager Robin Adams.

Getting a three day convention set up takes all year, so if you have any ideas about who and what you would like to see at FOCUS please drop me a line.

How do I earn a “helping” degree? Earn Any and all ideas are very welcome. your Florida Service Degree by volunteering on any one of the numerous Committees This is your convention, tell me what you it takes to keep FOCUS running like clockwant. work. You can call me 727-481-9329 or email Here is a list of great committees to choose debbie@reedyphoto.com with your ideas. from: In this FPP Magazine issue you have a peak Audio Visual at one of our speakers, Randy Van DuinSargent at Arms en, with a program called “Lighting up the Equipment/Props Night”. Competition It will be a hands-on light painting program Host on Saturday night, 9:30pm-11:30pm or Sunday Devotions Models whenever y’all get tired! Welcome If you are looking to take your photography Safari or your business to the next level FOCUS is Registration where you will find it. Signs/Speaker Equipment FPP Promo Items Join us for education, networking, partying, Door Prizes competition and Trade Show. Florida School See you there! Flea Market


Light Painting... Randy Van Duinen, M.Photog, Cr., CPP

When I first met Dave Black, and saw the light painting work that he was doing I was very eager to show him that I had light painted some large buildings, thinking that that would impress him. I was wrong. Dave went ahead and showed me an image of Monument Valley where he had painted a very large mountain. It was a very humbling experience for me at that point, but one I'm glad I had as I strive to light paint something that large. I was very lucky after that point to have Dave work with me on a few workshops and really get to understand his process for light painting larger scenes. As Dave is known for his photojournalism and working for National Geographic and Sports Illustrated, he is required to photograph in one shot, unlike me where I will use Photoshop and multiple shots to create a light painting on a large scale. The principle is very much the same, except that I will make multiple exposures and blend them together in Photoshop. I believe that this allows me some creative freedom and the ability to light paint largescale scenes. The equipment that I use is the same as use for any of my exterior light painting photographs, the Brickman Maximilian III flashlight and I just need to bring a few extra

batteries with me. It helps when you're photographing a large light painting to have an assistant, friend or loved one to help you out, as you’ll be running around at great distances to actually light paint something so large. (And in the case of the Yosemite image to watch out for bears as you paint.) Once you have decided the angle from which you're going to photograph, the first thing you need to do is get your base exposure. This exposure will determine how many stars will be seen in the sky or any stars at all and it will also determine what ISO you will need to capture the image. If you're looking to capture a star filled sky or the Milky Way your ISO will most likely be over 2000 ISO. To give yourself enough time to light paint you'll probably be going with about 20 to 30 seconds exposure. Using 20 seconds you most likely will not have any star movement, but when you get to 30 seconds you will notice some, but it gives you more time for light painting an area. When you do a large light painting like this you better bring some good walking or hiking shoes as you will have to get far enough away from the camera and your subject to give it shape and dimensions. As with any type of photography if you


Randy Van Duinen, cont’d...

light from the camera you will have a flat and uninteresting image so you need to walk around off to the side and light paint from an area that will give you some shadows and depth to your subject.

After you have downloaded your images you will develop them in Lightroom or Camera RAW remembering to process them the same way, as we will be blending them together.

Depending on how far that is walkie-talkies can come in handy at this point as I have found out that cell phone coverage in some areas that I photograph just doesn’t work very well.

We need to bring the images into one Photoshop document. If you are using Lightroom, as I do, you can select all your images and import them as layers into Photoshop.

You'll need to set up a system with the camera operator so that they let you know when the shutters open and also when it is closed or you’ll be standing up in the middle of the desert like an idiot waving a flashlight around for no reason at all. (I know as I have done that before, so good communications at this point helps.)

Start first by taking the photo of the sky with no lights on the subject and moving that layer to the bottom--this is the base layer and it will not have it’s Blending Mode changed.

Take a minute and look at your subject and decide how you are going to light paint different areas to make one cohesive image. When we get these images into the computer you are going to blend them together so you want to make sure that when you light paint you overlap and also to watch the edges of whatever you are light painting as they are farther away and sometimes can end up being too dark. In some cases you may have to walk to the opposite side of your subject to give a highlight or emphasize some part of the scene to make it more interesting image. That's what I had to do when I photographed the Tower of Babble in Arches National Park as the front part of it was very dark and it was one of the more interesting parts on this mountain. You also have to remember to light paint your foreground, if you don't then your subject will seem like it's floating and not grounded.

Select all the remaining layers and go up to Blending Modes and change that to Lighten. Lighten Mode tells Photoshop only to allow lighter parts of the image to show through. Only the areas you light painted on the subject will show through and if it overlaps another painted areas only the brighter parts will be visible from that layer. This is a great place to use layer masking to adjust how the different layers blend together with the Layers underneath or above. This will allow you to achieve an image that will look as it was painted by the same light and all at the same time. In this particular shot there where a lot of clouds going through at night and ended up giving the sky of a very muddied look that I did not like, so I decided to add a sky from a previous light painting that I had done. With a new sky image stacked on top of the other layer click on the Eyeball icon to hide the sky layer. In Photoshop use the Quick Select tool and selected the sky. Go to Select→Modify→Expand and enter 2 pixels then enter. Next go to Select→Modify→Feather and enter 2 pixels then enter. Now click the Eyeball icon to reveal the


sky layer and to the bottom of the Layer’s pallet and click on the Layer Mask icon we now have the sky replaced. Let’s do a couple of final adjustments by adding a Vibrance Adjustment Layer to the whole image to bring up the color a bit more. In the Layers Pallet click on the Adjustment Layer icon and select Vibrance to add a adjustment layer. We need a small amount to punch up the color, so in the Vibrance Pallet put in the number of around 80 to get the effect needed. The foreground at the bottom is a little bright and by adding a Curve Adjustment Layer it can be darkened and help the mountain to become the focal point. To do this use the Lasso Tool to select the area to be darkened and then press the Q Key this put us in Quick Mask Mode. Go to Filter→Blur→Gaussian Blur and set it to a number that will give you a soft transition.

Bill Barbosa, cont’d...

tion. Today, I hold my Educational Degree (FED) and my Service Award Degree (FSA). This Year, I will receive my Photographic Craftsman (Cr.Photog.) degree. I own and operate a 1200 sf studio in Jupiter, Florida and, most importantly, PHOTOGRAPHY is my JOB!! It pays my bills. It supports my FAMILY. And I could not have been as successful as I am today without the help of so many mentors, and the support from the Florida Professional Photographers. In the past 17 years, I have made some great long-lasting friends in our industry and I’m extending my hand to you TODAY. Come and join me, call me, meet me and let’s move together toward this wonderful world we call PHOTOGRAPHY! I am looking forward to meeting you soon.

Press the Q Key again to leave Quick Mask Mode and click the Adjustment icon and select Curves. In the Curves Pallet click on the center and drag the point down a little to darken the bottom foreground. Once you get this process down you can use it from very large light paintings to very small and be able to have a lot of control over your final image. For some free tutorial videos you can stop by my website: www.studiophotoshop.com for workshops and whatever I feel like writing about that day. To view a video tutorial on putting a multiple exposure light painting please visit my blog at: http://studiophotoshop.com/tutorials/ I will see you at FOCUS 2015!

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The Benefit

that no one talks about...

Booray Perry

I had just finished shooting a sunset beach wedding and was walking across the parking lot to my truck when I noticed another photographer loading her gear into her minivan. She stopped what she was doing, walked over and introduced herself. "I'm Carol," she said, "Have you ever heard of the Tampa Area Professional Photographers Association?" "Sure," I said, "I've been to a couple of meetings." "Really? I don't remember you." she said. "It was a while ago," I said. "You should come back," she said, "It's a great organization." I had heard about T.A.P.P.A. a year earlier and had gone to a couple of meetings just to check it out. It was a little awkward for me to suddenly be in a roomful of people I didn't know. It was obvious that a lot of the photographers in the room had known each other for a long time. They were laughing and joking and seemed so at ease with one another. I sat by myself, pretending to be very interested in something on my phone. I felt intimidated because I didn't know anyone, and didn't know if I was good enough to be there. After running into Carol in the parking lot I thought I might give it another try. She seemed nice and really enthusiastic about

the Guild. So I went to another meeting. This time, the president of the guild noticed me and came over to introduce herself. She was bubbly and engaging and she made me feel welcome. The best part was, she made me want to come back again the next month. After a couple of more meetings I began to evaluate whether or not being in the Guild was worth my time. What's in it for me?I wondered. What could they teach me, what could I learn? Like a lot of photographers, I was focused on trying to grow my business and worried that someone else would take my business from me. I decided to change my approach. I wasn't going to go to the meetings anymore because I was hoping to get something out of it. What would happen,I wondered, If I just went to meet people and didn't care about impressing anyone or guarding my secrets (trust me, there are no secrets). What would happen if I just made friends? That was three years ago and I've rarely missed a meeting since. Then I decided to check out FPP. All the photographers I respected were in FPP so


I should at least give it a try. I went to my first convention in Orlando, saw some great programs, watched as one of my images was challenged twice before finally getting a merit and met photographers from all over the state. It was a blast! I meet a lot of photographers and every time I meet someone new I encourage them to come and join the guild. There are lots of great reasons to join the Professional Photographers Association and lots of great reasons to join your local guild and the FPP. The problem is that I think people don't talk about one of the very best reasons to join. It's not the education, it's not the competition, it's not really the networking. It's the fellowship. After World War II, a generation of Americans returned from the war. They had been in the military for years. They had been in regiments, battalions, units, platoons. They were always being put into groups. So, when they came home to the states, they joined groups. The Elks Lodge, the Masons, the Lions Club... after World War II there were hundreds of social clubs. Everybody was a member of at least one. Ralph Kramden on The Honeymooners was a member of the Raccoon Lodge. Fred Flintstone was a member of The Loyal Order of Water Buffalo. But not anymore. Now, we get all of our social interactions online. Facebook is the new social club. In some ways that's a good thing because it's better to have an online social club then no social club at all. But it's also a bad thing because people just don't join anymore. Especially young people. I know because I never join anything. I hate to commit.

After three years in the Guild I have dozens of friends who are photographers. I went to Imaging USA for the first time this year and met even more photographers. Here's what I notice: My Facebook friends who I've actually met in person interact with me a lot more than the people I've never met. There's a connection. There's value in faceto-face interaction. Now, every month when I go to a meeting of the guild I look to see if there's anyone new sitting at a table and that's immediately the table I want to sit that. I want to meet them, I want to talk to them and I want them to feel welcome. There are photographers in my guild who have been shooting since I was in elementary school and yet there they are, every month, at the meeting, meeting new people. They have a fuller and richer life because of it. So, if you haven't joined your local guild, do it. Set a goal for yourself that you're going to meet someone new every month. Go to the meetings, go to the picnic, go to the Christmas party. Do something with people who share your interests. Do something with photographers. And, if you don't have a local guild, start one. Kevin Newsome started our guild in his studio back when they had this thing called “film� and he's still there every month. When I got a chance to bid on a big event job, I called Kevin for advice. When I needed to hire some extra photographers to work the gig, Kevin told me who to call and what they would expect. When I decided to start competing, Kevin helped me pick out my images. At Imaging USA I ran into a guild member


Booray Perry, cont’d...

on the first day, around lunch time. When I said I was going to eat lunch by myself, Melissa said, “I've already eaten but I'll go sit with you.” Suddenly I wasn't all alone in Atlanta. My guild was there. When the Photographer of the Year asked me to lunch, I thought, This is great! I'm really making friends! Then, over bread and pasta he asked me to photograph his wedding. It's the only wedding I've ever worked where I knew a lot of the guests. They were guild mates. When one of our members had a robbery at his studio, he had more replacement equipment then he needed within 24 hours. When a guild mate called me from a wedding and said he was feeling sick, I volunteered to come take over. I recently called a guild mate just to chat on a long drive back from a gig and he said, I'm on vacation and I usually don't answer my phone but I wanted to make sure it wasn't a photography emergency.” I can pick up the phone and call any one of a dozen photographers... just to talk. I couldn't do that three years ago. I was all alone in the wilderness. One day I turned around and realized I have a lot of friends. That's the benefit of joining your local guild that no one ever talks about and for me, it's the best benefit of them all.


Mentors/Silent Auction Betty McDonald, Cr., FDAE, FSA, FED Mentors and Silent Auction, FOCUS

This report comes at a time we are remembering what we are thankful for. Each of us have our own beliefs and ways to show our appreciation for all we have! I’m thankful for all my FPP friends. Most all of you are much younger than I am, but you still allow me to continue my work with FPP! This year; you honored me with the FPP LIFETIME ACHIEVMENT AWARD. I can’t think of anything that pleased me more! I remember many years ago a young photography student crying her heart out because a photograph she entered as part of her final grade was negatively criticized and she was worried about her grade. We talked, she listened, and then she entered in our next State Competition and it earned a merit. I’ll never forget the joy on her face when she told me. Memories like this are what continue to keep me working to try and help to improve our industry of professional photography.

Getting back to what I need to say--it’s great to be working again this year to help raise funds so that we can award Scholarships to FPP School of Photography.

If anyone would like to suggest additional Mentors to add to the ones who have volunteered to be a Mentor this coming year, work on our committee, volunteer items to auction or just make suggestions that might help...that would be wonderful. I hope each of the winning bidders has called their Mentor and arranged a time that’s convenient for both of you. Please remember May 30, 2015 is the final time! Be sure to give your mentor enough time for the day to be convenient to both of you. My work has already started so it is not too soon to give me a call. My phone is 205-699-2975. Leave a message or call me on my cell – 863-604-4323. My E-mail is artbybetty1@century link.net.


Florida School 2015 Marybeth Jackson, M. Photog., Cr., CPP, FDPE, FSA, FED Florida School of Photography, Director

New Dates…New Four Day Workshops…New Two Day Workshops and Instructors! You asked for new dates later in the month of June and a new course format and here you go! As Florida School celebrates its 23rd year; we continue to offer professional and aspiring photographers a unique, hands-on educational experience of practical, real world instruction with some of the best and brightest photography minds in the industry. Our commitment is to help photographers build a satisfying and prosperous career and to provide quality, cost-effective photographic education with some of the leading experts.

New Four Day Format! (“DSC” is Daytona State College) Sunday June 7th 9:00 AM-10:00 AM Registration and Light Refreshments @ DSC 11:00 AM- 5:00 PM Classes in Session 5:15 PM- 5:30 PM Group Photo @ DSC 5:30 PM Pizza Dinner @ DSC 6:15 PM- 8:00 PM All School Program @ DSC Monday June 8th 9:00 AM- 6:00 PM Classes in Session @DSC (Portrait classes may go out on location) Tuesday June 9th 9:00 AM – 6:00 PM Classes in Session @ DSC 7:00 PM Closing Dinner @ Daytona Beach Resort Wednesday June 10th 9:00 AM – 2:30 PM Classes in Session @DSC


Four Day Workshops…………………………..Tuition $599/$775 Course #1

Al Audleman, M. Photog., Cr. CPP

CPP Exam Preparation Course

All Levels

Workbook Fee $50.00

Separate yourself from the pack of “Fauxtographers” and create a solid foundation of knowledge of the profession of photography. Al will cover all aspects necessary to pass the Certification Exam with detailed explanations of the technical requirements covered in the exam. He will also cover the image submission requirements, the second step in earning your CPP.

Course #2 Lindsay Adler Intermediate Fashion Flair for Portrait and Wedding Photography Lindsay shows photographers how to apply the concepts of fashion photography, including preparation, styling, props, lighting, posing and post-processing, to their portrait and wedding photography. She will demonstrate how using fashion photography concepts and ideas in your work helps you stand out against your competition.

Course #3 Carl Caylor, M. Photog., Cr. CPP, F-WPPA Intermediate Natural Light Portraiture-Hands On Style This class is for those who want to better themselves in the artistic world of photographic portraiture. This is a "hands-on" class. Carl will be doing many demonstrations and tutorial, but each student will be creating images as well. All assignments will be critiqued on a daily basis with positive feedback. You will learn together to look for light, to use backgrounds to the best of our ability, and to tell the story of the subjects we have in front of us.


Course #4 Robert Lino, M. Photog., Cr. CPP, Hon- M. SMFP All Levels The Art of Portraiture Robert Lino will share his simple lighting techniques in studio and on location, the use of natural light, use of modifiers and how to combine it with artificial lights obtaining a proper balance. Robert is renowned for his unique posing expertise, combining traditional guidelines with proper posture and body language to create images that are flattering to the subject with a very natural appearance and feeling. Learn the rules, when to break them, and must important understand body posture and how to direct your clients with specific and quick commands. Participants will learn through lecture, practice and critique. The focus will be on artistry, therefore basic understanding of equipment and exposure are required.

Course #5 Randy Van Duinen, Cr. Photog., CPP, FDPE

All Levels

Lightroom & Photoshop – Start to Finish Photography Workflow In Lightroom you will have “hands on” focus on learning to download, organize, manage, develop, and present your photography, ensuring a smooth transition to a well managed and efficient photography workflow. Photoshop-Whether you’re a portrait, landscape, wedding, travel, or commercial photographer you’re going to learn Photoshop techniques that will change the way you work forever. You will learn: combining layers, masks, and channels, easily creating incredibly sophisticated and professional-looking results and learn more refined techniques for making selections.

Course #6 Woody Walters, M. Photog., Cr., ASP

Advanced

The Art of Illustrative Portraits Join Woody as he shares his unique vision into montage imaging and how he utilizes this technique in portraits. He will demonstrate his distinctive masking abilities while he shows you how to incorporate multiple images to capture and illustrate your clients’ passions and lifestyle. Using custom backgrounds created by Woody, these montages come together in minutes and offer your clients endless possibilities. Learn the special blending techniques that will turn your images into art. His unique vision, light hearted delivery style, and photographic knowledge have made Woody Walters one of the foremost speakers in electronic imaging.


New Two Day Format! (“DSC” is Daytona State College) We are also offering something new and exciting this year! We are offering two day workshops this year in conjunction with our four day workshops. The Two Day Workshops will begin on Sunday, June 7th and end on Monday June 8th. These two day courses are designed to meet the needs of photographers that are looking for an abbreviated, educational opportunity. Perhaps a refresher course or you may wish to attend an educational event for a shorter period of time!

Two Day Workshops……………………….Tuition$289/$389 Sunday June 7th 9:00 AM -10:00 AM Registration and Light Refreshments @ DSC 11:00 AM - 5:00 PM Classes in Session 5:15 PM - 5:30 PM Group Photo @ DSC 5:30 PM Pizza Dinner @ DSC 6:15-8:00 PM All School Program @ DSC Monday June 8th 9:00 AM- 6:00 PM Classes in Session @DSC Two Day Workshops End at 6:00 PM

Course #1 Rick Ferro, M. Photog.

All Levels

The Perfect Union Between Beautiful Light and Effortless Posing Rick will introduce posing dynamics and body language, direction of light and composition combining all to become a visually impact-full image. He will show you how to deal with indoor locations, design and find the proper indoor setting while working with available light and using diffuse light or reflector to fill the image. If you’re having issues with posing Rick will share all his tips on how to get the client more comfortable and show you how easy it is to pose someone.


Course #2 Gary Hughes, M. Photog., Cr, CPP

All Levels

Real Weddings, Unreal Images Finding inspiration as a wedding photographer isn't difficult today, you can spend 5 minutes looking around Pinterest and find amazing work from all over the world. The problem is that unlike some of the big names in the industry, you don't get the job shooting the wedding of two supermodels in front of a castle at sunset; you shoot real weddings with real people. Like most wedding photographers, Gary Hughes doesn't photograph celebrity weddings in Paris, but he’s developed a style that makes it look like he does. Learn some of the techniques he uses to make all his clients look and feel like celebrities with no gimmicks, no fancy gear and no bull.

Course #3 Sandra Pearce, M. Photog., M. Artist, Cr. The Art of Painting Using Photoshop

Intermediate

The difference between traditional art and digital art are vast and varied. There is one common link, the knowledge and skill needed to create true art, regardless of the medium. Sandra is one of only a hand full of digital artist who are using only Photoshop to create masterpieces. She will teach you how to use all the tools that Adobe gave you in Photoshop to be used for painting, how the mixer brush works to create and blend backgrounds and most im-

Sunday Evening…We will also offer after hour’s education (to be announced) along with networking with other fellow photographers and vendors at Daytona State College Sunday evening. Of course, Daytona State College students are welcome and encouraged to attend! Vendors….We will have our equipment supplier, Showcase Photo on campus during the week to answer any questions you might have regarding products and equipment purchases. We will also have many other vendors that will have displays in the Atrium area on Sunday and Monday and be available for questions, too.


Our Host Hotel…..Our official hotel for the Florida School is The Daytona Beach Resort located at 2700 North Atlantic Avenue, Daytona Beach directly on The World’s Most Famous Beach. Please contact the hotel at 800-654- 6216 or 386-672-3770 and reserve by May 22, 2015 to get the special studio room rate of $97 per night (includes kitchenettes). Don’t forget to mention the Florida photographers for the discounted room rate and we have also negotiated with the hotel to waive the resort fees, too! Tuition and Meals….Course tuition for the Two Day Workshops will be $289.00 for FPP/PPA/ SEPPA members and $399.00 for non-members and must be paid in full at time of registration. Tuition for the Four Day Workshops is $599.00 for FPP/PPA/SEPPA members and $775.00 for non members. A late fee of $100 will be applied to all applications received after April 1, 2015. There are no tuition refunds after May 16, 2015. Tuition will include course instruction, daily continental breakfast, Sunday welcome reception & pizza party dinner, Tuesday night celebration dinner, school photograph and a certificate of completion. Travel, housing and some meal expenses are not included in the tuition. Choose your class NOW before classes are closed! Take advantage of our EZ Payment Plan and stretch out your tuition payments. For more in-depth information on the courses or samples of the instructor’s work; check us out at www.fpponline.org

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