Final Boards

The product is a range of items that make up the Jubilee Street Party set. The Queens Jubilee is this summer and there is encoruagment for people to come together and celebrate. Communities don’t come together as much as they used to and I want to promote the sense of

community and celebration. The Jubilee Street Party set should encourgae people to come together and hold street parties in their communities. The product will be sold and promoted in Marks and Spencer stores across the U.K.

Francesca Pecqueur OUGD203 Product/Range/Distribution

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The range of items can be sold as a set and as individual products. The range contains decortaions such as bunting, paper chains amc cake toppers. There are also paper plates, cups, cutlery and napkins. The range aims to provide people with a starter set of products to help and

encourgae them to hold a street party. All the products in the range have the same designs, the crowns, bunting and cakes which gives the range an overall identity.

Francesca Pecqueur OUGD203 Product/Range/Distribution

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The products can be sold individually or as the whole Jubilee Street Party set. The decorations all have their own lables and are in celophane bags that can all be sold individually.

The boxes are what the set will be sold in, there is also a whole range of them, each with a different design on them.

The bags are similar to the boxes, they come in different designs to promote the range and create concept of limited

addition bags which become disirable. All the packagind uses the designs that are on the products themselves. This promotes the range as the range is being distributed to widen the audience. All the packaging is made of recyclable materials which M&S require in their products packaging.

Francesca Pecqueur OUGD203 Product/Range/Distribution

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My product is aimed at people who usualy shop in M&S, which is normally women aged 30+, this product is aimed at people with families who live in suburban areas.

Suburban areas where there is more of a sense of community and neighbourhoods where people might come together is the ideal place to hold street parties.

Therefore these are the types of areas and people this product is aimed at. The advertisments for this products will be in the M&S store windows, which will target their already large market of shoppers. There will also be adverts on billboards and bus shelters around the U.K focusing on the suburban areas in particular to try and widen audience.

Francesca Pecqueur OUGD203 Product/Range/Distribution

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