06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
Name Francesca Pecqueur
Date
OUGD301tut01
8/10/2012
Blog.
f-pecqueur1013.blogspot.co.uk Dissertation Capitalist and ecological value systems within society and design. Title
Richard Miles Dissertation Tutor Rationale (200 words) I want to focus on illustration within the briefs I have chosen, I want to work on applying my illustration to design and not just drawing for the sake of drawing. Alongside that I want to improve my hand rendered type skills, I need to focus more on type and this is a way of doing whilst still working in an area I want to develop. I want to improve my print skills and most of my briefs are print based or have an element of print based design within them, however I am aware that most things are not just print based any more so I need to work with screen based design as well so all my briefs have some level of digital design work within them. I need to improve my software skills; mainly within Photoshop and InDesign so I have included briefs that will require this software for the design outcomes to make me use the software help improve my skills. Collaboration is something I always enjoy, so I have a collaborative brief which is with InPress so we can continue our practice as a design studio, I also a live brief that includes some parts of collaboration with artists across other courses. Statement of Intent (SOI) - (400 words) -In week one I will design and produce the posters for the Neon Cactus brief as it is a live brief and needs to go into print at the end of the week. The Hyde park picture house brief deadline is at the start of week two so that is something else I will complete this week. -In week two I will start idea generation for the Precious branding brief I will meet with Precious to discuss the ideas and evaluate and select the ones we want to carry forward and develop. I will also start idea generation for InPress Branding. -In week three I need to design and produce work for InPress as we are having a stall at the creative networks event the next week. Design development needs to continue for the Precious brief with evaluated and select designs to be produced at the end of this week start of week four. InPress Branding brief design development will continue this week. -Week four InPress have our event at creative networks so all work for that needs to be done. The Precious branding brief needs to be resolved and evaluation for presentation and submission needs to be completed.
-In week 5 designs for the Penguin Cook Book brief will start and production for the InPress Branding will continue, we have an event in week 8 so promotion for that will also be designed this week. -In week 6 production for the Penguin Cook Book brief will be resolved, this will be the main focus this week, along with evaluation and selection ready for presentation and submission. -In week 7 work for the InPress event needs to be designed and produced as our event is in week 8. Also idea generation and devlopment needs to start for the surface pattern brief this week. -Week 8- Any production for InPress needs to be completed this week and evaluation and selection need to take place ready for presentation and submission. Also this week production on the surface pattern brief needs to start this week. -In Week 9 the surface pattern brief production needs to be completed and evaluation selection needs to be done so it is ready for submission by the end of this week/start of week 10. -In Week 10 is making sure everything is ready for submission, all boards are ready and printed by now. The Precious and Penguin Brief should be complete and printed before this week; the Inpress and surface pattern briefs needs to be completed by the start of this week.
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Brief 1 InPress A collaborative investigation of branding and promotion for Inpress Design Studio with a focus on print. We are going to re-brand ourselves whilst promoting and hosting events, we are doing this because we want to develop our identity and get ourselves noticed in the creative industry. Range-Branding and Identity-Business Cards/letterheads/stationary/logo -Website/Social Networks -Design Studio Promotion -Exhibition Promotion -Work for Exhibition 3.
Brief 2 Precious A print based investigation of branding and identity for the Precious Art Collective with a focus on promotion. I am going to work alongside the collective to develop their branding, promotion and exhibition design, it will be mainly print based but I will also look at screen based design for the website and social media side of it. I’m doing this so I can develop my software skills and web design skills whilst also work high spec print, this is also a live brief so it gives me experience with working with a client to a specific timescale. Range- Business Cards/Letterhead/Logo/Typeface/Stationary -Website -Exhibition Promotion -Exhibition Design/Wayfinding -Work to go in the Exhibition
4.
Brief 3 Surface Pattern- Stationary (Tigerprint) A print based investigation of stationary product and packaging with a focus on surface pattern design. I am going to look at different print processes and applying them to my designs, I want to do this because I want to explore print processes and improve my skills in this area whilst applying it to my design work. Range-Stationary, cards/wrapping/packaging/files/notebooks/bookmarks/diaries -Brand and identity for range -Promotion for range -Distribution- In Store/Online
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Brief 4 Penguin Cookbooks A print and screen based investigation of illustration and hand rendered type with a focus on book cover design and retail graphics. I am going to focus on the design and promotion on a range of cookbooks through illustration because it will make me think about applying my illustrations to design work and working across print and screen based work together is something I want develop and not just do one of the other. Range-Set of 10 cook book covers -Book Covers/Hard back/soft back -E-Books -Web -Retail Graphics/point of sale/bags/window display/bookmarks/posters -Distribution-In store/Waterstones etc Online/Amazon etc
ADDITIONAL BRIEFS Neon Cactus Poster Brief Hyde Park Picture House Poster Brief Penguin Design Awards
TUTOR’S Signature STUDENT’S Signature