20160109 todays exercise

Today’s Exercise: Defining the MVP to test.

2016.01.09 Product Service System Design Studio 2015-2016 | Tongji University Andrea Carlon, Francesco Petronelli

Today’s Excercise

Defining the MVP to test

CHOOSING WHAT TO PROTOTYPE

Today you presented your new service.

But how do you know if it really solves people’s problems in real life?

You test it.

Today we learn how to identify the most critical part of the project and how to test it in few days.

Defining the MVP | 2016.01.09

Product Service System Design Studio 2015-2016 | Tongji University

Validation Canvas

Track Pivots Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Today’s Excercise Start 1st Pivot Your hypothesis should be summarized in just 3 words.

Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.

Defining the MVP to test

Design Experiments Track Pivots Clear all post-its from this area after the experiment is completed.

Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.

2nd Pivot

3rd Pivot

Team Leader Name:

4th Pivot

STEP 1

Imagine installing a dvd player, write down the steps.

Results

Riskiest Assumption

Core assumption with highest level of uncertainty

Core Assumptions

Project Name:

Method

Assumptions that, if invalidated, will break the business

GET OUT

OF THE

Invalidated

Validated

1

2

1

2

3

4

3

4

5

6

5

6

BLDG

3 methods of customer validation: exploration, pitch, concierge Do them in order.

Minimum

Success Criterion Prediction that if unmet would lead to invalidation.

www.leanstartupmachine.com

Defining the MVP | 2016.01.09

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA

Product Service System Design Studio 2015-2016 | Tongji University

Today’s Excercise

Defining the MVP to test

STEP 1 Write this 3 point down on a post it.

Your hypothesis should be summarized in just 3 words.

Write in ALL CAPS on a sticky note.

Customer Hypothesis - These are your personas.

These are set now and can’t be changed currently.

Problem Hypothesis - This is the painpoint or problem you decided to fix. This will likely not change, but you might chose to solve another painpoint if your experiment fails.

Solution Hypothesisvv - These is how you imagined to solve the problems of people. This is the part that you have to test.

Defining the MVP | 2016.01.09

Product Service System Design Studio 2015-2016 | Tongji University

TrackToday’s PivotsExcercise Start Customer Defining Hypothesis

the MVP to test

1st Pivot

STEP 1

Imagine installing a dvd player, write down the steps.

Your hypothesis should be summarized in just 3 words.

Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.

Problem Hypothesis

Solution Hypothesis DVD Player Journey | 2015.12.12

Product Service System Design Studio 2015-2016 | Tongji University

Today’s Excercise

Defining the MVP to test

Defining the MVP | 2016.01.09

STEP 2 Write your core assumptions.

Which assumptions did you make while designing your new service?

Is the user interested in the new service?

Will the user perform a certain action?

Will the user be more engaged?

Will the user pay for it?

Product Service System Design Studio 2015-2016 | Tongji University

Design Experiments Track Pivots Today’s Excercise Clear all post-its from this area after the experiment is completed.

Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.

Defining the MVP to test

Core Assumptions

Riskiest Assumption

Core assumption with highest level of uncertainty

Method

Assumptions that, if invalidated, will break the business

B

3 methods of customer validation: exploration, pitch, concierge Do them in order.

Minimum

Success Criterion Prediction that if unmet would lead to invalidation.

DVD Player Journey | 2015.12.12

Product Service System Design Studio 2015-2016 | Tongji University

This work is licensed under the Creative Commons Attribut

Today’s Excercise

Defining the MVP to test

STEP 3 A. Chose the Riskiest Assumption One of the the Core Assumptions with the highest level of uncertainty that if invalidated breaks the service.

B. Decide how to test your assumptions What is the MVP needed to validate your assumption?

Concierge, Wizard of Oz, or a more simple Pitch with a landing page to collect emails or “pre-orders” C. Decide what is Minimum Success Criterion A prediction that if unmet would lead to invalidation.

Defining the MVP | 2016.01.09

Product Service System Design Studio 2015-2016 | Tongji University

Today’s Excercise

Defining the MVP to test

Defining the MVP | 2016.01.09

STEP 4 Conduct the test with current users of the service And remember to document it.

Product Service System Design Studio 2015-2016 | Tongji University

Today’s Excercise

Defining the MVP to test

Defining the MVP | 2016.01.09

STEP 5 Get the results: is your assumption validated or invalidated?

Repeat the process as needed.

Product Service System Design Studio 2015-2016 | Tongji University

Today’s Excercise Results

Defining GETthe MVP OUT to test OF THE

Invalidated

Validated

1

2

1

2

3

4

3

4

5

6

5

6

BLDG

ibution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA

DVD Player Journey | 2015.12.12

Product Service System Design Studio 2015-2016 | Tongji University

Product Service System Design Studio 2015-2016 | Tongji University Andrea Carlon, Francesco Petronelli

Contacts andrea.carlon@gmail.com francesco.petronelli@gmail.com