Aritzia Dream Sweet

Page 1

The Pajama Collection Annie Catania and Frances Pace


Z The

Z

Z

Pajama Collection

Dream Sweet


The Beginning The Hill family started Aritzia inside their 70-year-old department store in Vancouver. When Brian Hill opened the first standalone boutique in 1984, the idea was simple: offer beautiful clothes in aspirational spaces with exceptional service. Women seemed to like what we were doing, so we grew. And we’ve kept on growing ever since.

Where They Are Now Aritzia opened its first U.S. store in Seattle and Santa Clara, California in November 2007, with their Manhattan flagship is 13,000 square feet. In November 2012, Aritzia launched the aritzia.com e-commerce site. As of January 2018, Aritzia operated 84 stores in North America; 63 boutiques are located in Canada and 21 stores in the US. Aritzia’s filing says it aims to grow annual revenue to between $1.1 billion and $1.2 billion by the end of its 2021 financial year more than double the $542.4 million in its 2016 financial year.


Unique Characteristics Aritzia’s competitive advantage lies in its exclusive brand portfolio. Each brand has its own identity, vision, and targeted customer base. As the industry shifts from traditional fashion cycles to “see now, buy now” collections, Aritzia has the flexibility, agility, and diversification needed to adapt and compete. As customer preferences shift to “experience” oriented stores, attracting millennia’s to physical retail locations will be a key component to increasing brand awareness, establishing a brand identity, and converting in-store visitors to online retail customers. Given Aritzia’s unique understanding of millennial habits, it is well-positioned to exploit the growing purchasing power of female millennia’s in the near future. Additionally, Aritzia is afforded the flexibility to add additional exclusive brands in order to pursue the latest fads and trends without diluting or straying from the brand identities of its existing brands.


Target Customer for Aritzia “Known for bridging the gap between boutique shopping and fast fashion” • Target customer ranges from 15-to-30-year-old women, people that are not that affected by The economy and have a disposable income • Live in a big city (main stores are NYC and Montreal) • Style conscious, wardrobe tends to stick on the simplistic side • Cultured & intelligent, are either working or in school • Social, like to go out on the weekend or hang out with friends • Shop somewhat regularly • Would rather try on clothes than order online (while Aritzia does have a website, they’re more known for their stores) • Goes to the gym, does yoga, pure barre or soul cycle, eats consciously • Want to look good yet still be comfortable • Believe in quality and want their clothes to last, but still give in to fast fashion


Target Customer for Pajama Line

• 24-30 • Out of college, either in grad school or have a job • Has a disposable income • Live in a big city • Like to feel cute all the time, even when just at home • Is social, goes out about once a weekend but would rather stay in with friends • Loves to cook meals at home • Has either a cat or a small dog • Tries not to give into fast fashion, buying pieces they know they’ll have for a while


Key Brands and Competition

Dream Sweet Competitors


Capsule Collection: When researching brands we came across Aritzia, they seemed to carry practically everything from accessories to outerwear with numerous amounts of their own private labels. The one key category they do not carry exclusively is pajamas. For a brand that is so big on everyday items and considers themselves master of all trades you would think they would have pajamas. We stepped in and created the Dream Sweet Pajama Collection. The collection is made up of 10 key items: a pj set, silk slip, oversized tee, both a long and short robe, a jumpsuit and romper. Focusing on quality and design, these pj’s are a dream. Staying in the house all day never looked so good.


Inspiration


Mood


Stretch Japanese Cotton Twill

Silk Duchesse Satin

Light Gray Cotton and Polyester Brushed Fleece

Polkadot Lace

Tapioca China Silk/Habotai

Heather Gray and Charcoal French Terry

in

t Sa

n

o bb

Ri

Fabric/Color

Organic Cotton Jersey Fabric


Lineup


Size Specs Size XXS XS S M L XL Nightgown Bust 26½ 27½ 28½ 30 31½ 33 Waist 26½ 27½ 28½ 30 31½ 33 Hip 28½ 29½ 30½ 32 33½ 35 Hollow to Hem 46 48 50 52 54 56 Size XXS XS S M L XL Tee Shirt Sleeve Seam 13 14 15 17 20 21 Armpits 15 17.5 19 21 23 24.5 Middle 15 17.5 19 21 23 24.5 Bottom 16.5 18 19.5 21.5 24.5 24.5 Hem to Collar 22.5 24 24 24.5 25.5 26 Top to Bottom 27.5 27.5 28 28 30 30 Back seam 13 14 15 17 20 21 Size XXS XS S M L XL Neck 14.5 15.5 16.5 17.5 18.5 19.5 Sweatshirt Armpits 15 17.5 19 21 22.5 24.5 Chest 38 41 44 47 50 54 Waist 32 35 38 41 44 48 Sleeve Length 33 34 35 36 37 38 Hem to Collar 22.5 24 24 24.5 25.5 26 Top to Bottom 27.5 27.5 28 28 30 30 Size XXS XS S M L XL Sweatpants Waist 34 35 36 38 40 42 Hip 52 54 55 57 59 60 Height 102 104 106 108 110 112 Inseam 71 73 75 77 79 81 Crotch 30 31 31 32 32 33 Ankle 12.5 14 15.5 16.5 16.5 17 Size XXS XS S M L XL PJ shirt Chest 31 34 37 40 43 46 Neck 12.5 13.5 14.5 15.5 16.5 17.5 Waist 25 28 31 34 37 40 Sleeve 13 14 15 17 20 21

Size PJ Shorts Waist Hip Inseam

XXS XS S M L XL 29.5 30.5 32.5 34.5 36 37.5 35.75 37.75 39.75 41.75 43.25 44.75 3.5 3.5 3.5 3.5 3.5 3.5

Size XXS XS S M L XL Jumpsuit Waist 34 35 36 38 40 42 Hip 52 54 55 57 59 60 Height 102 104 106 108 110 112 Inseam 66 68 70 72 74 76 Crotch 30 31 31 32 32 33 Armpits 15 17.5 19 21 23 24.5 Collar to Waist 15 17.5 19 21 23 24.5 Chest 38 41 44 47 50 54 Size XXS XS S M L XL Romper Waist 28 29 31 33 34.5 36 Hip 35.75 37.75 39.75 41.75 43.25 44.75 Inseam 3.5 3.5 3.5 3.5 3.5 3.5 Neck 14.5 15.5 16.5 17.5 18.5 19.5 Armpits 15 17.5 19 21 22.5 24.5 Chest 38 41 44 47 50 54 Waist 32 35 38 41 44 48 Sleeve Length 33 34 35 36 37 38 Size XXS XS S M L XL Back Length 106 114 114 119 127 129 Long Robe Chest 90 100 110 120 136 150 Bottom Hem 110 122 130 136 144 152 Bottom - Width 57 61 65 68 72 76 Front Panel Width 31 33 35 37 39 41 Sleeve Length 47 49 51 53 55 56 Belt Length 190 190 190 190 190 190 Belt Width 4 4 4 4 4 4 Size XXS XS S M L XL Short Robe Back Length 92 96 100 104 107 110 Chest 90 100 110 120 136 150 Bottom Hem 121 133 141 148 156 164 Bottom - Width 63 67 71 74 78 82 Front Panel Width 33 36 39 40 42 44 Sleeve Length 48 49 49 50 51 51 Belt Length 171 171 171 171 171 171 Belt Width 4 4 4 4 4 4


Unit Breakdown Tee Shirt:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 13.33% 200 19.45 3,890 40.00 8,000 XS 13.33% 200 19.45 3,890 40.00 8,000 S 20.00% 300 19.45 5,835 40.00 12,000 M 20.00% 300 19.45 5,835 40.00 12,000 L 20.00% 300 19.45 5,835 40.00 12,000 XL 13.33% 200 19.45 3,890 40.00 8,000 total 100% 1,500 29,175 60,000


COST SHEET:

Style #: .001 Description: Tee Shirt Fabric Type: Knit

Fabric

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

Yardage

@$

1.0

6.00

Cotton Jersey

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor 1: CMT

Labor 2: Finishing

Total Labor

6.00

$6.00 Quantity @ $ 0 0 0 1 1 2

Hangtags Total Trim Labor

Cost

0 1.00 1.00

Cost

$ 2.00 Cost $2.00 $3.00 $5.00

Country

India India India

TOTAL FIRST COST

$ 13.00

Miscellaneous:

Rate 10

Cost $ 1.30

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

8.9

$ 1.15 $2 $2 $

Agent’s Commission %

TOTAL GLC

$ 19.45

Wholesale Markup%

MU%

Reciprocal

Retail

MU%

Reciprocal

Wholesale Cost

Markup %

Front

51.38

20.55

Cost 19.45 MSRP

51.38

Retail Selling Price

$ 40

------------------------------------------------------Back


Unit Breakdown Nightgown:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 13.33% 200 49.60 9,920 100.00 20,000 XXS XS XS 13.33% 200 49.60 9,920 100.00 20,000 S 13.33% 200 49.60 9,920 100.00 20,000 S

M M 26.66% 400 49.60 19,840 100.00 40,000 L L 20.00% 300 49.60 14,800 100.00 40,000 XL XL 13.33% 200 49.60 9,920 100.00 20,000 total 100% 1,500 74,320 150,000


COST SHEET:

S t y l e # : .002 331 Description: Nightgown Fabric Type: Woven

Fabric Silk

Yardage

4

Lace

1/2

Date:______________________ Season: A/W 18

@$

24.00

12.00

6.00

Total Fabric Trim/Findings Buttons Zippers Other Labels

Hangtags Total Trim Labor

Labor 1: CMT

Labor 2: Finishing

Total Labor

Label _____________ Front

$ 30.00 Quantity @ $ 0 0 1 2.00 1 1.00 1 1.00 2 Country

India India India

Cost

$ 4.00

$2 $3 $5

TOTAL FIRST COST

Cost

$ 39

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 6.9

TOTAL GLC

MU%

Reciprocal

Retail Markup %

MU% 50.4

Reciprocal

50.4

Retail Selling Price

Cost $3.90 $ 2.70 $2 $2 $ $ 10.60

Wholesale Markup%

Wholesale Cost

Cost

6.00

Company: Aritzia

50.40

50.40

Cost 49.60 MSRP 49.60 $ 100

------------------------------------------------------Back


Unit Breakdown Sweatshirt:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 13.33% 200 25.24 5,048 65.00 13,000 XXS XS XS 13.33% 200 25.24 5,048 65.00 13,000 S S 20.00% 300 25.24 7,572 65.00 19,500

M M 20.00% 300 25.24 7,572 65.00 19,500 L L 20.00% 300 25.24 7,572 65.00 19,500 XL XL 13.33% 200 25.24 5,048 65.00 13,000 total 100% 1,500 37,860 97,500


COST SHEET:

Style #: .003 Description: Sweatshirt Fabric Type: Knit

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

Fabric

Yardage

@$

Fleece

1.5

7.25

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor 1: CMT

Labor 2: Finishing

Total Labor

Quantity @ $ 0 0 0 1 1 2

0 1.00 1.00

$ 2.00 Cost

India India India

$2.00 $3.00 $5.00

$ 17.87

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 8.9

TOTAL GLC

MU%

Reciprocal

Retail

MU%

Reciprocal

61.16

Cost $ 1.78 $ 1.59 $2 $2 $

$ 25.24

Wholesale Markup%

Markup %

Cost

Country

TOTAL FIRST COST

Wholesale Cost

10.87

$10.87

Hangtags Total Trim Labor

Cost

Front

39.76

Cost 25.24 MSRP

61.16

Retail Selling Price

$ 65

------------------------------------------------------Back


Unit Breakdown Sweatpants:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 12.50% 150 29.00 4,350 70.00 10,500 XXS XS XS 12.50% 150 29.00 4,350 70.00 10,500 S S 20.08% 250 29.00 7,250 70.00 17,500

M M 20.08% 250 29.00 7,250 70.00 17,500 L L 20.08% 250 29.00 7,250 70.00 17,500 XL XL 12.50% 150 29.00 4,350 70.00 10,500 total 100% 1,200 34,800 84,000


COST SHEET:

Style #: .004 Description: Sweatpants Fabric Type: Knit

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

Fabric

Yardage

@$

Fleece

2

7.25

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor 1: CMT

Labor 2: Finishing

Total Labor

14.50

$14.50 Quantity @ $ 0 0 0 1 1 2

Hangtags Total Trim Labor

Cost

Front

0 1.00 1.00

Cost

$ 2.00 Cost

Country

India India India

$2.00 $3.00 $5.00

------------------------------------------------------Back TOTAL FIRST COST

$ 21.50

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 6.9

TOTAL GLC

$ 29.00

Wholesale Markup%

MU%

Reciprocal

Retail

MU%

Reciprocal

Wholesale Cost

Markup %

58.5

Cost $ 2.15 $ 1.48 $2 $2 $

41.00

Cost 29.00 MSRP

58.5

Retail Selling Price

$ 70


Unit Breakdown PJ top:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 13.33% 200 22.70 4,540 40.00 8,000 XXS XS XS 13.33% 200 22.70 4,540 40.00 8,000 S 20.00% 300 22.70 6,810 40.00 12,000 S

M M 20.00% 300 22.70 6,810 40.00 12,000 L L 20.00% 300 22.70 6,810 40.00 12,000 XL XL 13.33% 200 22.70 4,540 40.00 8,000 total 100% 1,500 34,050 60,000


COST SHEET:

Style #: .005 Description: Pajama Top Fabric Type: Knit

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

Fabric

Yardage

@$

Terry

1.5

4.00

Light Gray Trim

.25

4.00

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor 1: CMT

Labor 2: Finishing

Total Labor

1.00

Quantity @ $ 5 .20 0 0 1 1 2

0 1.00 1.00

Cost 1

$ 4.00

Country

India India India

$2 $3 $5

TOTAL FIRST COST

Cost

$ 16.00

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 6.9

TOTAL GLC

MU%

Reciprocal

Retail Markup %

MU% 43.25

Reciprocal

43.25

Retail Selling Price

Cost $ 1.60 $ 1.10 $2 $2 $ $ 22.70

Wholesale Markup%

Wholesale Cost

6.00

$7.00

Hangtags Total Trim Labor

Cost

Front

17.30

Cost 22.70 MSRP

$ 40

------------------------------------------------------Back


Unit Breakdown PJ bottoms:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 13.33% 200 22.70 4,540 40.00 8,000 XXS XS XS 13.33% 200 22.70 4,540 40.00 8,000 S 20.00% 300 22.70 6,810 40.00 12,000 S

M M 20.00% 300 22.70 6,810 40.00 12,000 L L 20.00% 300 22.70 6,810 40.00 12,000 XL 13.33% 200 22.70 4,540 40.00 8,000 XL total 100% 1,500 34,050 60,000


COST SHEET:

S t y l e # : .006 331 Description: Nightgown Fabric Type: Woven

Fabric Terry

Date:______________________ Season: A/W 18

Yardage

@$

4.00

6.00

1/2

5.00

2.5

1.5

Satin Ribbon Total Fabric Trim/Findings Buttons Zippers Other Labels

Hangtags Total Trim Labor

Labor 1: CMT

Labor 2: Finishing

Total Labor

Label _____________ Front

$8.5 Quantity @ $ 0 0 1 2.00 1 1.00 1 1.00 2 Country

India India India

Cost

$ 4.00

$2 $3 $5

TOTAL FIRST COST

Cost

$ 17.50

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 6.9

TOTAL GLC

MU%

Reciprocal

Retail Markup %

MU% 43.25

Reciprocal

43.25

Retail Selling Price

Cost $ 1.75 $ 1.20 $2 $2 $ $ 22.70

Wholesale Markup%

Wholesale Cost

Cost

Company: Aritzia

17.30

Cost 22.70 MSRP

$ 40

------------------------------------------------------Back


Unit Breakdown Jumpsuit:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 12.50% 150 28.59 4,288.50 70.00 10,500 XS 12.50% 150 28.59 4,288.50 70.00 10,500 S 16.67% 200 28.59 5,718 70.00 14,000 M 25.00% 300 28.59 8,577 70.00 21,000 L 20.83% 250 28.59 7,147.50 70.00 17,500 XL 12.50% 150 28.59 4,288.50 70.00 10,500 total 100% 1,200 31,308 84,000


COST SHEET:

Style #: .007 Description: Jumpsuit Fabric Type: Woven

Fabric

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

Yardage

@$

2.0

7.00

Twill

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor 1: CMT

Labor 2: Finishing

Total Labor

Front

14.00

$14.00 Quantity @ $ 0 0 0 1 1 2

Hangtags Total Trim Labor

Cost

0 1.00 1.00

Cost

$ 2.00 Cost $2.00 $3.00 $5.00

Country

India India India

------------------------------------------------------Back TOTAL FIRST COST

$ 21.00

Miscellaneous:

Rate 10

Cost $ 2.10

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

7.1

$ 1.49 $2 $2 $

Agent’s Commission %

TOTAL GLC

$ 28.59

Wholesale Markup%

MU%

Reciprocal

Retail

MU%

Reciprocal

Wholesale Cost

Markup %

59.15

41.41

Cost 28.59 MSRP

59.15

Retail Selling Price

$ 70


Unit Breakdown Romper:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 12.50% 150 29.15 4,372.50 60.00 9,000 XS 12.50% 150 29.15 4,372.50 60.00 9,000 S 16.67% 200 29.15 5,830 60.00 12,000 M 25.00% 300 29.15 8,745 60.00 18,000 L 20.83% 250 29.15 7,287.50 60.00 15,000 XL 12.50% 150 29.15 4,372.50 60.00 9,000 total 100% 1,200 34,980 72,000


COST SHEET:

Style #: .008 Description: Romper Fabric Type: Knit

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

Fabric

Yardage

@$

Fleece

2.0

7.25

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor 1: CMT

Labor 2: Finishing

Total Labor

Front

14.50

$14.50 Quantity @ $ 0 0 0 1 1 2

Hangtags Total Trim Labor

Cost

0 1.00 1.00

Cost

$ 2.00 Cost $2.00 $3.00 $5.00

Country

India India India

------------------------------------------------------Back TOTAL FIRST COST

$ 21.50

Miscellaneous:

Rate 10

Cost $ 2.15

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

7.1

$ 1.50 $2 $2 $

Agent’s Commission %

TOTAL GLC

$ 29.15

Wholesale Markup%

MU%

Reciprocal

Retail

MU%

Reciprocal

Wholesale Cost

Markup %

51.41

30.85

Cost 29.15 MSRP

51.41

Retail Selling Price

$ 60


Unit Breakdown Long Robe:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 7.69% 100 54.52 5,452 100.00 10,000 XS 11.54% 150 54.52 8,178 100.00 15,000 S 23.08% 300 54.52 16,356 100.00 30,000 M 19.23% 250 54.52 13,630 100.00 25,000 L 23.08% 300 54.52 16,356 100.00 30,000 XL 15.38% 200 54.52 10,904 100.00 20,000 total 100% 1,300 70,876 130,000


COST SHEET:

Style #: .009 Description: Long Robe Fabric Type: Woven

Fabric

Yardage

Silk

3.0

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

@$

12.00

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor

Labor 2: Finishing

Total Labor

Front

36.00

$36.00 Quantity @ $ 0 0 0 1 1 2

Hangtags Total Trim

Labor 1: CMT

Cost

0 1.00 1.00

Cost

$ 2.00 Cost

Country

India India India

$2.00 $3.00 $5.00

------------------------------------------------------Back TOTAL FIRST COST

$ 43.00

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 7.5

TOTAL GLC

MU%

Reciprocal

Retail

MU%

Reciprocal

Wholesale Cost

Markup %

$ 3.22 $2 $2 $

$ 54.52

Wholesale Markup%

45.48

Cost $ 4.30

45.48

Cost 54.52 MSRP

45.48

Retail Selling Price

$ 100


Unit Breakdown Short Robe:

Description

% to total

Total Units

Cost Per Unit

Total Cost

Retail Per Unit

Total Retail

XXS 7.69% 100 40.40 4,040 85.00 8,500 XS 11.54% 150 40.40 6,060 85.00 12,750 S 23.08% 300 40.40 12,120 85.00 25,500 M 19.23% 250 40.40 10,100 85.00 21,250 L 23.08% 300 40.40 12,120 85.00 25,500 XL 15.38% 200 40.40 8,080 85.00 17,000 total 100% 1,300 52,520 110,500


COST SHEET:

Style #: .010 Description: Short Robe Fabric Type: Woven

Fabric

Yardage

Silk

2.0

Date:______________________ Company: Aritzia Season: A/W 18 Label _____________

@$

12.00

Total Fabric Trim/Findings Buttons Zippers Other Labels

Labor

Labor 2: Finishing

Total Labor

Quantity @ $ 0 0 0 1 1 2

0 1.00 1.00

India India India

Cost

$ 2.00

$2.00 $3.00 $5.00

$ 31.00

Miscellaneous:

Agent’s Commission %

Duty% Shipping (in-land) Freight (sea or air) Total Miscellaneous

Rate 10 7.5

TOTAL GLC

MU%

Reciprocal

Retail

MU%

Reciprocal

52.47

Cost $ 3.10 $ 2.30 $2 $2 $

$ 40.40

Wholesale Markup%

Markup %

24.00

Cost

Country

TOTAL FIRST COST

Wholesale Cost

Front

$24.00

Hangtags Total Trim

Labor 1: CMT

Cost

44.60

Cost 40.40 MSRP

52.47

Retail Selling Price

$ 85.00

------------------------------------------------------Back



Manufacturing Aritzia has manufacturers in Canada, Cambodia, China, France, India, Italy, Peru, Romania, Sri Lanka, Turkey, The U.S., and Vietnam NG Apparel is a clothing Manufacturer in Punjab, India “At NG Apparels, we strive to achieve highest quality standards as we always have the thirst to remain one of the best custom clothing manufacturers.� Work with companies like Burlington Coat Factory, Nordstrom, and New Balance Work in fair trade conditions, manufacture their own fabrics as well as garments 75% of their company is exports, while 25% is domestic


NG Apparels


NG Apparels


Manufacturing Costs

Minimum wage in Punjab region



Pj Packaging- Silk drawstring bag

Branding

Aritzia hangtags


Editorial Layout

Subway Posters

Instagram

Landing Page


Window Display


Dream Sweet Sleepover With the debut of Aritizia’s new pajama collection, there will be a chance for 20 lucky Aritizia customers to win the ultimate sleepover. By following the posts made on Instagram, loyal brand followers will know when the new product will hit the floor in their Manhattan flagship store. The first 20 people through the doors will be invited to the Dream Sweet Sleepover via invitation. The sleepover activities include a meet and greet with David Bergman, the creative director of Artizia, an opportunity to create your own Dream Sweet pajamas, enjoy delicious treats made by in-house chef, and watch a never before seen film. Budget: $3,500.00

You’re invited to the Dream Sweet Sleepover!

September 2, 2018 at 9pm 5Th Avenue at Rockefeller Center Please bring your favorite socks and a good time

See you then







Thank you!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.