TURKNETWORK MAGAZINE / DECEMBER 2023 by Franchise Connect Magazine

CULTIVATING CONNECTIONS: UNITING THE TURKISH COMMUNITY IN THE HEART OF DC

VOL 01 ● ISSUE 02

DECEMBER 2023

EXCLUSIVE INTERVIEW WITH DATUB'S US REPRESENTATIVE SOHRET TEMIROV COMMUNITY STAR: GÜNAY EVINCH

Happy Holidays

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WHAT'S INSIDE

FROM THE PUBLISHER A Heartfelt Thanks: Shaping the Future Together with TurkNetwork Magazine By Sitki Kazanci

COMMUNITY NEWS

EXCLUSIVE INTERVIEW with Sohret Temirov By Oya Bain

CONSCIOUS COMMERCE CORNER Embracing Green: Sustainability Trends in the US and Their Global Impact By Olivia Manzagol

BUSINESS 5 Effective Strategies to Boost Sales in 2024 By David N. Smith

U NI T Y S T MM O

AR ●

DEC’23

KIS TUR H C

COMMUNITY STAR: Günay Evinch By Oya Bain

ECONOMY The Power of Economic Diplomacy By Sibel Kulaksiz

A Season of Giving: Your Year-End Giving Guide By Senay Ataselim-Yilmaz

EDUCATION Raising Confident Children: Essential Tips and Strategies By Sara Jansen

IT HAPPENED HERE The Washington Embassy During the Ottoman Era By Mehmet Ali Munir

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HISTORY The “Black Russian” Son of Slaves from Mississippi Who Ruled Istanbul’s Night Life By Uğur Akıncı

CAREERS Beyond the Paycheck: The Eight Pillars of a Truly Good Job By David N. Smith

FINANCE What is Money? By Yasar Daglar

TECHNOLOGY Extended Reality (XR) and Metaverse By Hurriyet Aydin Ok

FINANCE Better Opportunity By Oguz Konar

PSYCHOLOGY Raising Turkish American Children Authentically with Self-Esteem, Respect, and Compassion By Burcin Ogrenir

Why Is Turkish Coffee Not on World Menus? Can We Change That? By Talip Murat Kolbaşı

ART + CULTURE The International Istanbul Opera Festival and The Abduction From The Seraglio By Erol Güler

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A PERSONAL ODYSSEY Feminine Flow Found in a Corner of Kadikoy By Tara Alisbah

A TASTE OF TURKISH CUISINE Chicken Kebabs By Sheilah Kaufman

HEALTHY EATING The Mediterranean Diet: A Gateway to Good HealthBy David N. Smith

PUBLIC RELATIONS Bridging The Gap: Communications and Understanding Cultural Differences By Suheyla Tayla

TRAVEL Van: Türkiye’s Largest Lake And Historic Cit By Nil Güler

INFOGRAPHIC DID YOU KNOW?

TECHNOLOGY How to Start a Startup By Guclu Ozenci

LIFE COACHING Why Do We Need Life Coaching? By Melisa Gulsun Ozmen

CAREERS Adventurous At Work in America: 5 High-Flying Space-Tech Jobs By Kitty Waldorf

32 DEC 2023 | TURKNETWORK 7

CULTIVATING CONNECTIONS: UNITING THE TURKISH COMMUNITY IN THE HEART OF DC

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VOLUME 1, NO 2, DEC 2023 1751 Pinnacle Drive, Suite 600 McLean, VA 22102 www.turknetwork.us (703) 439-0557 EDITORIAL FOUNDER / PUBLISHER EDITOR IN CHIEF

Sitki Kazanci MANAGING EDITOR

Elizabeth Adams EDITORS

Sara Jensen David N. Smith Mary McHugh CONTRIBUTING WRITERS In Alphabetical Order by Last Name

Ugur Akinci Tara Alisbah Mehmet Ali Munir Senay Ataselim-Yilmaz Oya Bain Yasar Daglar Ibrahim Engin Civan Nil Guler Erol Guler Melisa Gulsun Ozmen Sheilah Kaufman Murat Kolbasi Oguz Konar Sibel Kulaksiz Dilek Livaneli Olivia Manzagol Kivanc Oguz Guclu Ozenci Suheyla Tayla Kitty Waldorf PHOTO AND VIDEO DIRECTOR

Ekrem Baskan

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8 TURKNETWORK | DEC 2023

PRODUCTION MANAGER

Jennifer T. Gordon SALES / MARKETING

Advertising Department (703) 439-0557 pr@turknetwork.us TurkNetwork Magazine, published monthly by the Creative Edge, 1751 Pinnacle Drive, Suite 600, McLean, VA 22102. Creative Edge and TurkNetwork Magazine, are not responsible for advertisement content and contributors' articles. © 2023 by Creative Edge. All rights reserved.

FROM THE PUBLISHER

A HEARTFELT THANKS: SHAPING THE FUTURE TOGETHER WITH TURKNETWORK MAGAZINE

TurkNetwork Magazine is more than a publication - it's a vibrant community platform, bringing together diverse voices to celebrate, inspire, and empower the Turkish community.

We are immensely grateful for the journey we have embarked on together since the launch of TurkNetwork Magazine. The enthusiasm and support from our readership have been overwhelming and truly appreciated. As we venture into the future, we are excited about the possibilities that lie ahead, always keeping in mind our mission to enrich and unite the Turkish community through our publication. Our editorial team constantly seeks new and diverse perspectives to include in our magazine. We believe that various voices and viewpoints enhance the richness of our content, providing a broader, more encompassing understanding of issues that matter to our community. We are always open to new contributors who wish to share their expertise and experiences. Please consider contacting us if you have a story to tell or knowledge to share. In addition to our digital and online articles, we are exploring new formats like podcasts and video interviews to make our content more accessible and engaging. These new mediums will allow us to dive deeper into topics, presenting them more dynamically and interactively. Keep an eye out for these exciting developments in the upcoming issues. Moreover, we plan to introduce unique features in future editions, including spotlight segments on Turkish entrepreneurs and community leaders and cultural pieces that celebrate our rich heritage. These segments aim to inspire, educate, and foster a more profound sense of community pride. As we continue to grow, our focus remains on creating a platform that informs, inspires, and connects our readers. We envision TurkNetwork Magazine as a hub where Turkish businesses, professionals, and the broader community can converge to share ideas and opportunities and celebrate our culture. We are also committed to social responsibility, and in the coming months, we plan to launch initiatives that give back to the community. These will include charity events, community service projects, and partnerships with local organizations. We believe that together, we can make a significant impact. In closing, I extend my most profound appreciation for your continued patronage and involvement. Your engagement fuels our passion and drives us to deliver the best possible content. I look forward to hearing your thoughts, witnessing your contributions, and celebrating our collective achievements as we move forward with TurkNetwork Magazine. Thank you for being an integral part of our journey.

SITKI KAZANCI

DEC 2023 | TURKNETWORK 9

COMMUNITY NEWS

TURKNETWORK MAGAZINE LAUNCH EVENT HELD AT EAST WEST CAFE Community leaders, prominent business representatives, and magazine contributors in the Washington, DC, area gathered for the launch of TurkNetwork Magazine. The promotional event occurred at East West Cafe and drew considerable interest with impressive attendance. Guests enjoyed a traditional Turkish breakfast, offering opportunities to meet new people and strengthen existing connections. The event's opening speech was delivered by TurkNetwork Magazine’s founder, Sıtkı Kazancı. Highlighting significant statistics about the Turkish community in the region, Kazancı stated, “The presence of over 35,000 Turkish citizens in the Washington area and the increasing trend of the Turkish population necessitates the creation of platforms that bring us together and foster stronger communication among us.” Kazancı emphasized the magazine’s mission: "We will serve as a bridge between Turkish businesses and the community, following an inclusive publication policy free from political interests.”

PHOTOS BY EKREM BASKAN

PARTICIPANTS PROMOTED THEIR COMPANIES AND SERVICES AT THE EVENT In the event's second half, participants had the opportunity to introduce themselves and their companies to other attendees. This segment facilitated networking and the creation of collaborative opportunities. The launch event of TurkNetwork Magazine concluded by providing a productive environment for such interactions. Networking events will continue monthly.

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COMMUNITY NEWS

DEC 2023 | TURKNETWORK 11

COMMUNITY NEWS

COMMEMORATION OF THE 79TH YEAR OF AHISKA EXILE AND OPENING OF THE NEW TURKISH AMERICAN CULTURAL CENTER IN HAGERSTOWN, MD On November 14, 2023, the Turkish community commemorated the 79th year of the Ahiska exile at the newly opened Turkish American Cultural Center in Hagerstown, Maryland. The opening of the new Center balanced the somber remembrance of the exile with a celebratory atmosphere. The event was attended by Turkish Ambassador Murat Mercan and Mrs. Mercan, other Turkish diplomats including Orhun Demirel and Ibrahim Kulular, the Azerbaijan Deputy Chief of Mission, the president of the Forum of Samarkand from the Uzbekistan Embassy, Dr. Bilal Kuspinar, Counsellor for Social and Religious Affairs and President of Diyanet, World

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Ahiska Turks Union (DATUB) Representative Shukret (Sohret) Temirov, Ahiska community leaders from Dayton, Ohio, Lancaster, Philadelphia, Erie, Scranton, and Allentown, Pennsylvania, leaders of the Karacay Turks from Paterson, New Jersey, Azerbaijanis from Philadelphia, Diyanet Center leaders, Turkish TRT and Azerbaijan Real TV, Oya Bain and Mehmet Tavan from the Turkish American National Steering Committee, Sitki Kazanci of TurkNetwork, and many Ahiska families and business leaders. After the noon prayers in the new mosque, a lavish lunch was followed by the program. A heartbreaking short film narrated by an elderly Ahiskan, Nurettin

Suleymanov, who was a child during the exile, depicted his life full of disruptions, insecurities, and moves in search of a stable and secure country. Ambassador Mercan gave a moving speech about the Ahiska Turks worldwide finally finding security and stability in Türkiye, echoing the early 1900s when ethnic Turks fleeing the Balkan wars and conflicts in the Caucasus found refuge in Anatolia. Today, Türkiye is accelerating the process for Ahiska Turks to acquire Turkish citizenship, fulfilling a long-held desire. Ahiska Turks, also known as Meskhetian Turks, have been dispersed throughout the former Soviet Union, Türkiye, and the US In 1944, Joseph Stalin deported

approximately 115,000 Meskhetian Turks to Central Asia as part of a campaign against Türkiye, resulting in the death of 30,000 to 50,000 deportees from hunger, thirst, cold, and human rights abuses. In a tragic twist, Meskhetian Turk refugees persecuted in Central Asia were relocated to Azerbaijan, settling in Khojaly before being massacred alongside Azerbaijanis in 1992 by Armenians. In 2004, the US welcomed 16,000 Ahiskans facing severe human rights violations in Russia. These US Ahiskans are now productive citizens living in peace across the country. The Ahiska exile's history is marked by complex and sad developments in Central Asia, the Caucasus, Russia, and Ukraine. The new 8,500 square feet Turkish American Cultural Center in Hagerstown features a Mescit with a modern design prayer area, a large cafeteria with a kitchen, a children's playroom, office space, and meeting rooms. Located in a pristine part of Hagerstown, surrounded by pine trees and green lawns, the property was purchased in August 2023, and its conversion into a Cultural Center was completed by September 2023. Rapid completion was made possible by fundraising campaigns and generous donations. Prior to this, the Hagerstown Ahiska community used a rental building for their prayers and meetings. Congratulations to the Hagerstown Ahiska community on the beautiful Turkish American Cultural Center, a new landmark to be enjoyed for many years to come. / By Oya Bain

COMMUNITY NEWS

EMMY GLORY FOR TURKISH SERIES: A CELEBRATION OF EXCELLENCE We are thrilled to announce that the acclaimed Turkish series Yargı has clinched the prestigious Best Telenovela Award at the 2023 International Emmy Awards on November 20, 2023, in New York City. The TurkNetwork Magazine Family extends warm congratulations to the entire creative team, including visionary screenwriter Sema Ergenekon, masterful director Ali Bilgin, dedicated producer Kerem Çatay, and the captivating lead actors Pınar Deniz and Kaan Urgancıoğlu. This accolade marks a significant milestone, showcasing the exceptional talent and storytelling of Turkish television. We eagerly anticipate more outstanding productions from Ay Yapım to grace the television screens in the Americas. Yargı, known as Family Secrets in the Americas, is available for streaming and continues to captivate audiences with its compelling narrative. / By Kitty Waldorf

OLD ASHBURN WELCOMES NEW TURKISH FLAVORS: EFESUS MEDITERRANEAN CAFE The Old Ashburn neighborhood is set for a culinary refresh with the introduction of Efesus Mediterranean Cafe, replacing the popular Turkish restaurant Oxus 7. Opening in Sterling in 2020, Oxus 7 moved to 20937 Ashburn Road in 2021, bringing Turkish cuisine to the local community. The new owners, who currently run Anatolian Bistro in Herndon's Worldgate Center, are set to bring a fresh twist to the location. Known for their Turkish-Mediterranean dishes like kebabs and lamb chops, they plan to offer a different concept at Efesus Mediterranean cafe, diverging from their Anatolian Bistro menu. Named after the ancient city in western Türkiye, Efesus Mediterranean Cafe promises a unique dining experience in Ashburn. While Oxus 7 has closed to make way for this exciting new venture, the opening date for Efesus Mediterranean Cafe remains to be announced. Congratulations to Cemal and Esen Kulak on their new gastronomic endeavor! DEC 2023 | TURKNETWORK 13

COMMUNITY NEWS

ATATÜRK REACHED MORE THAN ONE MILLION VIEWERS IN THE SECOND WEEK

PHOTO BY AA

In its second week, Atatürk 1881-1919, produced by Lanistar Media, has enthralled audiences worldwide, attracting over 1 million viewers. Hailed as Türkiye's "Best Debuting Drama of 2023," the film has been showcased across four continents-America, Europe, Asia, and Africa. Released in nations such as England, France, Germany, Belgium, Austria, Denmark, Switzerland, Sweden, the Netherlands, and most recently Azerbaijan, it is poised to premiere in theaters in more than 30 countries, encompassing the Balkan region, the Middle East, and Kazakhstan.

SAHNEPORT: TÜRKİYE'S PIONEERING DIGITAL CULTURE AND ARTS CENTER Sahneport is Türkiye's inaugural multi-disciplinary digital culture and arts center, co-founded Sahneport, Türkiye's first multi-disciplinary digital culture and arts center, is revolutionizing the art world. Co-founded by Halim Ercan and Eda Kendirli, this digital art center aggregates various art disciplines on a single platform, catering to a global audience of art lovers. Sahneport's offerings, ranging from theater plays, concerts, and children's theater, to movies, festivals, and podcasts, are available both on-demand and via live streaming. This innovative platform, accessible through its website, mobile, and TV applications, replicates the immersive experience of physical venues in the digital space. Sahneport's future strategy includes live streaming events from their venue worldwide, employing a hybrid broadcasting method with digital ticketing. Their ambition is to showcase Türkiye's rich cultural and artistic heritage on a global stage, echoing the international acclaim of Broadway and the West End. In collaboration with Bilgi University's Faculty of Communication, Sahneport initiated the filming of local theater productions in May 2023, with more events scheduled to follow. Their partnership with Arçelik led to the launch of a TV app on December 5, 2022, significantly expanding their reach. Having hosted over 80 diverse events, Sahneport is a beacon of arts and culture, accessible anywhere online, through the Apple App Store, Google Play, and Android TV.

14 TURKNETWORK | DEC 2023

EXPERIENCED GLOBAL TAX ATTORNEY GÜVENÇ ACARKAN JOINS AGOSTINO & ASSOCIATES

Güvenç Acarkan, Esq., has resumed his legal practice in the United States after spending three years handling cases in the United Kingdom and Türkiye. Currently based in New Jersey, he has joined Agostino & Associates. Güvenç specializes in tax controversy, representing clients before the Internal Revenue Service, the United States Tax Court, and various state and federal courts in both civil and criminal matters. He is admitted to practice law in the United States (DC and NY), as well as in England-Wales and Türkiye. Güvenç completed his secondary and high school education at the prestigious American Collegiate Institute. He pursued his undergraduate studies in psychology at Koç University, followed by an MBA at Georgia State University. He obtained his Juris Doctor from Rutgers University School of Law and his law degree equivalence from Galatasaray University Faculty of Law. Güvenç looks forward to assisting Turkish-Americans with their legal needs. You can email him or call him at (551) 216-3596.

COMMUNITY NEWS

DC WELCOMES DREAM OF PEARL: ÖZLEM ÇOPUR'S VISIONARY COLLECTION "Let your inner Goddess shine with our Winter-Spring 2023 Collection." – Özlem Çopur Discover the sophistication of pearls with Özlem Çopur's Dream of Pearl, a luxury jewelry brand that caters to the fashion-forward and discerning woman. Committed to using premium-quality pearls and unique designs, Özlem Çopur ensures her luxury pieces remain accessible to a broader audience. With prices ranging from $50 to $250, she balances luxury with affordability, aiming to bring elegance and style to more women. "Pearls possess healing properties, and I believe every woman should have the opportunity to wear them without facing exorbitant costs. Their appreciation brings me immense joy," she shares. Place your holiday orders for that special someone online at Dream of Pearl via their official Instagram profile @dream.of.pearl. Additionally, experience Dream of Pearl firsthand and get personalized style advice from Özlem Çopur at the Tenleytown Holiday Market. The event takes place on December 13, from 5 pm to 10 pm, at 4619 41 st. NW.

GUIDING THE WAY TO THE STARS:

DC'S PREMIER LIFE COACH PIONEERS EXCELLENCE IN SPACE EXPLORATION

Congratulations to Kitty Waldorf on her induction into the 125th edition of Marquis Who's Who! Revered as "a librarian's Vanity Fair" by The New York Times, Who's Who in America highlights individuals shaping the nation's course. Selection for its publications is based on societal contributions, with eligibility determined by professional achievements and significant societal impact. With over a decade of experience in health and security consulting in Türkiye, Waldorf now contributes to the advancement of human excellence in the US with her project Stardust. This initiative embodies her commitment to human values, aiming to foster a humane space-faring civilization. Waldorf's advocacy in Washington communities reflects her dedication to enhancing appreciation for collective human history and values, igniting a passion for national heritage and civic responsibility. "Human intelligence alone won't propel us to the next frontier," she states. "We need to cultivate humane values to fully embrace the space age." Waldorf has consistently won the Best Life Coach of DC category in the Washington City Paper's reader's poll since 2019, including in 2023. Notably, she is the first Turkishborn recipient of this honor. Her educational background in mathematics and applied physics from Yeditepe University, coupled with her status as a distinguished alumna of the American Collegiate Institute, equips her with a fusion of academic rigor and practical experience for her various endeavors. DEC 2023 | TURKNETWORK 15

COMMUNITY NEWS

CELEBRATING A CENTURY: THE TURKISH AMERICAN COMMUNITY IN WASHINGTON, DC, MARKS THE TURKISH REPUBLIC'S CENTENNIAL 2023 was an extraordinary year for Turks, marked by the joy and excitement of reaching a pivotal moment in modern Turkish history: the 100th anniversary of the establishment of the Turkish Republic. Despite global challenges, including a devastating earthquake in Türkiye, wars in Eurasia and the Middle East, and various economic and political upheavals, nothing could dampen the spirit of the Turkish American community in Washington, DC, as they prepared for the centennial celebration throughout the year. October and November were particularly joyous months. The Atatürk Society of America organized an elegant cultural program at the Cosmos Club, while the Turkish Embassy hosted a rich program at the landmark Turkish Embassy Residence. The American Turkish Association of Washington DC held a sold-out ball at the Waldorf Astoria, and the Washington, DC, Alumni of Robert College celebrated with a dinner gala in Georgetown. The Diyanet Center of America organized a conference focusing on the historical aspects of the Republic, and the Turkish American Steering Committee held multiple events, culminating in a massive advertisement in Times Square. The celebrations peaked with screenings of the long-awaited Atatürk film, presented by the Turkish Embassy and Yunus Emre Institute at the US Navy Memorial, with more showings planned across the U.S. Numerous other events also attracted large audiences, bringing together a diverse group of celebrants-liberals, conservatives, religious, atheists, and members of various political affiliations. In a polarized community, the Republic united everyone. A remarkable aspect of these celebrations was the significant attendance of young Turks and children, showcasing the Republic's enduring spirit and the excitement reminiscent of its initial announcement on October 29, 1923. The Centennial demonstrated the Republic's growing strength over the past 100 years, with the younger generation ready to carry the torch into the next century with resolve and passion. / By Oya Bain

16 TURKNETWORK | DEC 2023

Turkish Breakfast Mediterranean Food Lunch - Dinner

t s e B e h T IN TOWN

Special discount for TurkNetwork reader DEC 2023 | TURKNETWORK 17

EXCLUSIVE INTERVIEW

18 TURKNETWORK | DEC 2023

EXCLUSIVE INTERVIEW

BUILDING BRIDGES, BUILDING FUTURES:

SOHRET TEMIROV'S JOURNEY FROM EXILE TO EMPOWERMENT "Life has always been challenging for Ahiska Turks. Our relocation to the US in 2005, supported by the US government, was mainly because of the racial discrimination we faced in Russia because of our Turkish heritage." By Oya Bain

he Ahiska Turks, relocated from Russia to the US in 2005, are maximizing the opportunities this country offers by working hard and building new lives. Sohret Temirov, the representative of the World Ahiska Turks Union (DATUB) in the US, is an exemplary leader of the Ahiska community. He shares with us his experiences of transitioning from a life of hard exile to a free environment for his family and community, and his efforts toward unity and progress. I want to thank Sohret Temirov for taking time out of his busy schedule for this interview.

region of Russia. Living in various countries, I endeavored to educate myself. Consequently, I speak Turkish, Russian, English, Bulgarian, and Uzbek, and I can read Arabic. I am married with three daughters and a son who is passionate about soccer. What difficulties have you encountered with the Ahiska Turks? Life has always been challenging for Ahiska Turks. Our parents were forcibly exiled from their homeland 79 years ago, and we continue to live as exiles. Many Ahiska Turks still perish in foreign lands, longing for a homeland. Our relocation to the US in 2005, supported by the US government, was mainly because of the racial discrimination we faced in Russia from 1989 to 2005 because of our Turkish heritage.

Could you tell us about your beginnings? Your family, early education, environment, region? First, I would like to thank TurkNetwork Magazine for this opportunity to be interviewed. How did you come to the US? Where did Beginnings significantly impact personal you settle? development. For us Ahiska Turks, the saying We arrived in the US in 2005 through the "geography is destiny" greatly influenced our "forced migration program" and settled in lives. I was born on April 24, 1978, in Uzbeki- Allentown, Pennsylvania. My family and I stan and was educated in the Krasnodar began our new life here. (The US government

granted refugee status to many Ahiska Turks from Krasnodar in 2004. By the end of 2006, about 17,000 had settled in 66 towns across 33 states.) How were you received in the US? The Americans' warm reception impressed us. We had always admired the American values of mutual respect and helpfulness. In Russia, we were treated as second-class citizens and held on to the hope of better days. Coming back to your education, where did you study? How did you perform at school? We faced discrimination in Russia and were not accepted into any university because of our ethnic background. Ahiska children were segregated in schools and treated harshly. I developed a keen interest in foreign languages and, with great effort, learned five, including Arabic. How did you become the leader of the Ahiska Turks? In 2016, I was elected president of the Philadelphia Ahiska Turkish organization. Our DEC 2023 | TURKNETWORK 19

EXCLUSIVE INTERVIEW

success led to my appointment as the US representative of the DATUB. We have achieved a lot as a team within our communities.

After work, I relax by going to our mosque, where we pray, socialize, and plan for the future.

How is your family life? My family has always been a source of peace and stability. I am grateful for the support of my parents, siblings, wife, and children.

What hobbies and activities do you enjoy outside of work? Though free time is scarce, I play soccer, table tennis, and volleyball whenever possible. I enjoy watching new movies, reading

What is your profession? I started as a driver in 2005. Now, I run a company with 150 trucks, operating in the food sector and transporting goods between New York, Arizona, Texas, and California. Do you visit other countries? What experiences do you have? We often visit Türkiye, feeling a sense of contentment and belonging each time. We take pride in our Turkish roots and seek to strengthen US-Türkiye relations. Tell us about a routine day in your life. My day begins between 7:30 am and 8:00 am, starting with the news. Staying informed and adaptable is crucial for success in the US.

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newspapers, and planning for the future during outdoor walks. What are your best memories? Your proudest moment? A person who impressed you most in your life? There are many happy memories, especially the birth of our daughter, which filled me with joy and pride. I am greatly inspired by Turkish

EXCLUSIVE INTERVIEW

President Recep Tayyip Erdogan for his steadfast support and advocacy for the Ahiska people. Is there anything about you that might surprise TurkNetwork readers? Readers might be surprised to know that I only realized what freedom meant after arriving in the US. For the first time, I could openly express my Turkish identity, speak my language, practice my religion, and take pride in being a Turkish American. I am deeply grateful to the American government and its people for these freedoms. What are your plans for the future? We aim to unite and empower the TurkishAmerican community for a brighter future. What are your messages and recommendations for the Turkish American and Ahiska communities? I urge the younger generation to pursue education. Our community should strive for unity, undertake new projects, and aim to represent Turkish Americans in the US Congress and other political arenas. ■ DEC 2023 | TURKNETWORK 21

CONSCIOUS COMMERCE CORNER

EMBRACING GREEN:

SUSTAINABILITY TRENDS IN THE US AND THEIR GLOBAL IMPACT Sustainability is more than an interest; it is a way of life. By Olivia Manzagol

IMAGE BY KENUEONE FROM PIXABAY

n recent years, sustainability has become more than just a buzzword; it is a way of life. From reducing waste to adopting eco-friendly practices, the United States and the world are witnessing a green revolution, and this revolution has also been shaping the future of the use of resources, supply chains, and imports and exports. One of the most significant sustainability trends is the shift toward renewable energy. Solar and wind power are gaining momentum as cleaner alternatives to traditional fossil fuels. The US and many other countries invest in renewable energy sources to reduce greenhouse gas emissions and combat climate change. The global effect is decreased reliance on non-renewable resources, leading to a healthier planet. There is a growing focus on sustainable mobility, from electric cars to bikes and public transportation. In the US, cities invest in bike lanes and electric vehicle infrastructure, encouraging people to choose ecofriendly transportation options. Globally, this trend contributes to reduced air pollution and decreased carbon footprint associated with traditional commuting methods. When it comes to circular economy practices, the concept of a circular economy involves minimizing waste by reusing, recycling, and repurposing materials. In the US, businesses are increasingly adopting circular economy practices, reducing the environmental impact of their operations. On a global scale, this trend helps conserve resources, minimize landfill waste, and create a more sustainable approach to consumption. The food industry plays a crucial role in

sustainability trends. There is a growing emphasis on sustainable agriculture practices, such as organic and regenerative agriculture. These methods aim to protect soil health, conserve water, and reduce the use of harmful pesticides. Sustainable agriculture contributes to food security, biodiversity conservation, and a healthier environment globally. As awareness of plastic pollution grows, there is a push for eco-friendly packaging alternatives. In the US, businesses adopt sustainable packaging options like biodegradable materials and reduced packaging waste. This trend has a global impact by reducing the amount of plastic entering oceans and landfills, contributing to a cleaner and healthier planet. Sustainability is not just a local concern; it is a global necessity, and all businesses need to include sustainability in their strategy and operations. The trends in the US toward renewable energy, sustainable transportation, circular economic practices, sustainable agriculture, and eco-friendly packaging are making positive strides for the planet. Like others, Turkish companies should pay close attention to sustainability since this global shift is reshaping the future of resource use, supply chains, and international trade. As individuals, communities, and nations work together to embrace green practices, we can create a more sustainable and environmentally friendly world for future generations. ■ Olivia Manzagol is an economist, a finance specialist in energy, sustainability, and private equity, a university lecturer, a strategist, a mentor, and an author. She has been living in the US for about 25 years.

DEC 2023 | TURKNETWORK 23

PHOTO BY SHUTTERSTOCK

BUSINESS

5 EFFECTIVE STRATEGIES

TO BOOST SALES IN 2024

In a climate of economic caution, customers in 2024 are looking for maximum value in their purchases, extending beyond discounts to special offers, bundles, payment plans, and trials.

By David N. Smith

n the ever-evolving world of sales, staying ahead of the curve is crucial for success. The year 2024 brings unique challenges and opportunities for sales professionals. Understanding and adapting to these changes can significantly increase sales performance. This article delves into five smart strategies that can help sales teams thrive in 2024.

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Prioritize the Most Effective Sales Channels: The landscape of sales channels is constantly changing, and 2024 is no exception. Traditional methods like in-person meetings, phone calls, and emails continue to reign supreme in effectiveness. However, the role of technology, particularly artificial intelligence (AI), cannot be overlooked. AI aids in gathering customer insights and tailoring experiences but the human element remains paramount

in closing deals. Sales professionals must blend technology with personalized interactions, acting more as consultants than mere information providers. This approach not only streamlines the sales process but also fosters stronger customer relationships.

Build Trust with Customers: Trust is a cornerstone of any successful sales strategy, especially in an era marked by global uncertainties and economic shifts.

BUSINESS

In 2024, sales professionals must blend technology with personalized interactions, acting more as consultants than mere information providers. In 2024, businesses must align their customer experiences with their brand values. This alignment goes beyond mere transactions; it involves engaging authentically with customers and being responsive to their concerns. Demonstrating a commitment to ethical practices, transparency, and social responsibility can significantly enhance trust. Businesses that successfully build and maintain this trust can leverage it to differentiate themselves from competitors, especially in times of general skepticism toward corporations.

are looking for maximum value in their purchases. This trend extends beyond seeking discounts; customers are interested in special offers, bundles, payment plans, and trials. Sales strategies should therefore focus on creating offers that provide real value. These could be limited-time promotions or exclusive deals that make customers feel they are getting a unique opportunity. By understanding and catering to these value-oriented needs, businesses can attract and retain customers even in a competitive market.

Conclusion: The sales environment in 2024 demands a dynamic and multifaceted approach. By focusing on the most effective sales channels, building trust with customers, improving lead generation, updating key performance metrics, and emphasizing value in offerings, sales teams can navigate the challenges and seize the opportunities of the modern sales landscape. These strategies are not just about adapting to the changes of the year 2024 but are also about setting a foundation for sustained sales success in the years to come. ■

Improve Your Lead Generation: Effective lead generation is a critical component of sales success. In 2024, the focus should be on not just the quantity but the quality of leads. For B2B companies, inbound marketing strategies like engaging content, webinars, and white papers are increasingly important. These methods attract prospects by providing them with valuable information, establishing the company's expertise in the field. Additionally, aligning sales and marketing efforts ensures a cohesive approach to lead generation. This integration results in a seamless transition from prospecting to closing, thereby improving overall sales efficiency. Update Your Key Performance Metrics: Performance metrics are essential for evaluating and guiding sales efforts. In 2024, a shift toward valuing productivity alongside profit is emerging. Sales teams are encouraged to balance their time effectively between selling and administrative tasks. This balance is crucial to prevent burnout and maintain high performance. By regularly reviewing and adjusting these metrics, businesses can identify areas for improvement in their sales processes and implement strategies to optimize their team's effectiveness.

Focus on Value: In a climate of economic caution, customers in 2024

PHOTO BY YAN KRUKAU

DEC 2023 | TURKNETWORK 25

●

D EC ’ 2 3

KIS TUR H CO

UNITY S T

COMMUNITY STAR:

GÜNAY EVINCH

Our award committee selects a "Community Star" for each issue who ardently helps others and actively promotes our Turkish culture. The Community Star has been actively involved in community service for many years. In this issue, we have chosen Günay Evinch. By Oya Bain

unay Evinch needs no introduction. For over 30 years, he has been at the forefront of almost all significant Turkish-American issues. He is one of the few individuals in the country who has effectively advocated for the community and responded to adversaries on a national platform. He is an expert in American and international law, particularly in matters related to ethnic issues. Can you tell us about your beginnings? Family, early education, environment, region? Born in Chicago to Turkish Aegean immigrants Evşen and Hüsamettin, I grew up in a family deeply rooted in the Ottoman Macedonia heritage. My parents now live in Florida, enjoying their retirement by the Atlantic. Their lineage is a diverse blend of Macedonian, Albanian, Croatian, Sicilian, and Eastern European

26 TURKNETWORK | DEC 2023

Jewish backgrounds, as indicated by DNA analysis. Our family history is marked by resilience through tumultuous times, including losses during WWI and WWII. My grandfathers, Hakkı and Demir, suffered greatly in these wars, witnessing the shrinkage of the Ottoman Empire and the upheavals that followed. My mother’s brother, Kâni, nearly participated in the Korean War, but it ended just before his deployment. Another uncle, Neşet, played a significant role in the Cyprus Peace Operation of 1974. In pursuit of the American Dream, my father, after graduating from Istanbul Yıldız University, moved to America to attend the University of Michigan. Despite financial challenges, including the devaluation of the Turkish lira, he worked hard and eventually secured a job as an electrical engineer in Chicago, where I was born. My mother joined my father in Chicago, where they built a new life. From Manisa's rural setting to urban America, they adapted to a different world, my mother starting a small tailoring business in Winnetka, one of Chicago's wealthiest suburbs. Eventually, seeking a climate more reminiscent of Izmir, we moved to San Francisco, where my father continued his

■ Hüsamettin Övünç immigrates to America

"I've dedicated over 30 years to leading Turkish-American issues and advocating in American and international law."

career at Bechtel and my mother became an Avon Lady, further expanding her seamstress business. Growing up in this environment, I was imbued with a rich sense of heritage and the resilience of my ancestors, shaping my early education and perspectives. Chicago winters proved just too cold for my parents. We moved to San Francisco, which was a lot more like Izmir. My father was a power engineer at Bechtel’s headquarters for the next 45 years. My mother was an Avon Lady in home-to-home cosmetic sales, during which she developed clients for her hometo-home seamstress business! I have two younger siblings, Altay and Servet. What factors influenced you most in your formative years? The life experiences of my parents profoundly shaped me. They were simple, honest folks from Manisa, with a moral compass guided by faith and the teachings of Atatürk. I was

■ Evsen and Husam marry in Chicago

raised in a loving family, where mutual respect was paramount. We followed traditions like warmly welcoming my father home and sharing the day's experiences over dinner. A pivotal moment came when I was 12. We were called into the living room, a space reserved for guests, symbolizing our culture's emphasis on hospitality. My father, a man of few words, announced that we would not return to Türkiye and that America would be our new home. He urged us to embrace this new life but reminded us never to forget our motherland and the principles of Atatürk. This conversation marked a significant shift in our lives, turning our home from a transient space into a permanent one in America. Higher education? Where did you study? High points? Were there low points? I pursued a double major in Public Service and Economics at the University of California, Davis, known for its environmentally friendly approach and extensive bike paths. Actively involved in student government, I chaired the Student Programs, managing a significant annual budget. My work in retrofitting campus buildings with solar energy was recognized with an award from the Institute of Governmental Studies. Additionally, I interned with Federal prosecutors in San Francisco and Sacramento and graduated with the UC Regents Outstanding Senior Award. A profound experience during this period was the loss of my close friend, Bret, in a car accident. This tragedy was a harsh reminder of life's fragility, teaching me the importance of living in the moment and cherishing every experience. What made you choose the study and profession of law? I earned my Juris Doctor degree from Washington & Lee University and studied EU law at the Complutense University of Madrid. My interest in law was influenced by my grandfather Hakki, a Balkan refugee, who believed in convincing others of one's righteousness. My mother’s encouragement to fight for justice and my experiences with bullying further fueled my passion. Academically and in sports, my parents

■ Saltzman & Evinch, Est. 1994

instilled in me the drive to excel and prove my worth as an American. Leadership roles in school, including running for 7th Grade President and serving as Men’s Sports Commissioner in high school, honed my skills. Inspirational mentors like my high school government teacher, Mr. Ladendorf, and a prelaw internship with the Federal Public Defender in Sacramento also played a crucial role. A significant nudge toward law came from the public defender, who envisioned a future where my legal skills would be pivotal for Türkiye. How did you meet your wife? Children? The marriage, family, and home life? I met my wife, Senem Atalay, in 1996 and fell in love at first sight. Her father, Turgut Bey, a client and the Mayor of Diyarbakir, had recently survived a terrorist attack. Our wedding in Rockville, Maryland, had a memorable moment where Senem humorously mispronounced her vows, saying "until debt do we part." Senem runs her own high-end commercial furniture business, Atalay & Spade. We have two children: Lara, a high-achieving student who excelled in high school and is DEC 2023 | TURKNETWORK 27

"Rooted in Ottoman heritage and guided by Atatürk's teachings, my upbringing inspired my pursuit of law and advocacy."

■ Evinch Family

■ Arda and Lara Evinch

now pursuing business studies with plans for law school, and Arda, a straight-A student passionate about outdoor activities and interested in artificial intelligence and aviation. Senem, a dedicated and nurturing mother, ensures our children excel academically, athletically, and socially.

books and understanding Türkiye's evolving role in global affairs. After returning to Washington, DC, I co-founded Saltzman & Evinch with David, focusing on legal issues affecting US-Türkiye relations. This partnership combined our strengths and expertise in foreign affairs law.

How did your career develop? You held diverse leadership positions throughout your life. Could you tell us about them? My legal career began in law school when I proposed addressing Armenian genocide allegations from a legal standpoint. This initiative led to a Fulbright Scholarship to research the topic in Türkiye. Living in Türkiye, I immersed myself in the local culture and economy, gaining insights into the country's challenges and lifestyle. During my Fulbright tenure, I worked as an interpreter and research assistant for author Robert Kaplan, contributing to his

Describe a routine day in your life as a lawyer. My day as a lawyer at Saltzman & Evinch starts and ends with family. Mornings begin with a mini-Turkish breakfast prepared by my wife, Senem, followed by dropping off my son, Arda, at school. I then catch up on global news, especially about Türkiye, and organize my work based on a to-do list prepared the night before. Working with my friend and partner David Saltzman, our law practice mainly involves handling various legal matters, including major cases related to Türkiye. Despite

28 TURKNETWORK | DEC 2023

facing challenges like hate mail and threats, our teamwork and sense of humor keep us resilient. This year marks our 30th anniversary at Saltzman & Evinch, where we have served multiple ambassadors and diplomats, dealing with over a hundred legal matters annually, including significant cases in US courts. Evenings are family time, where we enjoy Turkish dinners and discuss our day. I end my day reflecting on my gratitude for my family and friends, a practice that keeps me grounded. What activities and hobbies do you enjoy in your free time? In my free time, I am passionate about sports, particularly enjoying watching my children's competitive games and following the Turkish national soccer teams. I am excited about the upcoming Euro24, where Türkiye is expected to have a youthful team.

I actively support and promote women's sports, often tweeting about the achievements of Turkish women athletes like the national volleyball team, emphasizing the values of equality, excellence, and empowerment. Previously, I played competitive soccer and represented the United States in youth club competitions. Although I was a promising player, my focus shifted away from pursuing it professionally. Additionally, I enjoy playing the electric guitar. In my younger years, I was part of a music and poetry group, Crystal Lattice, which won awards at the Nashville Music Festival. I plan to digitize and share these works in the future. What is your favorite quote? What is your proudest moment in life? The most influential person in your life? My guiding quote throughout life has been “Ey Türk gençliği...,” reflecting my youthful spirit and optimism. Among many cherished memories, my most ecstatic moment was scoring a goal against Mexico in Ensenada, where even in a 4-1 loss, the spirit of our small cheering crowd made it feel like a victory. The birth of my daughter Lara stands out as a profoundly joyful experience, marking a continuation of our family legacy. The most influential person in my life is my wife, Senem. As we approach our 30th anniversary, I am continually inspired by her perfectionism, strength, and motivation, which drives me to pursue my dreams and stand firm in our causes. Is there something that the readers of TurkNetwork magazine might be surprised to learn about you? Readers might be surprised to learn that shortly after my birth, I was flown to Türkiye by a Lufthansa flight attendant, earning the title of "the youngest person to ever fly across the Atlantic alone" in Turkish media. I have the distinction of being the first American-born president of both the Assembly of Turkish American Associations (ATAA) and the Turkish American National Steering Committee (TASC).

Additionally, I was appointed by President Barack Obama to the U.S. Office of the Director of National Intelligence Liaison Council, representing the Turkish American community post-9/11. Currently, I serve as a political appointee under Maryland Governor Wes Moore on the Maryland Middle Eastern Communities Commission and the Maryland Sister State Commission. ■ President Bill Clinton, Gunay Evinch discuss US-Turkiye relations Your future plans? Professionally, I aim to mentor the next generation of lawyers at Saltzman & Evinch, focusing on the evolving US-Turkish relationship in today's multipolar world. Personally, I intend to dedicate time to expressing gratitude to my parents for their upbringing and the values they instilled in us. I am grateful for this interview with TurkNetwork Magazine as it allows me to share their story and my appreciation. In my personal life, I look forward to enjoying time with my family and friends, engaging in activities like soccer, enjoying lâkerda and raki, and taking walks with my wife, Senem. I also hope to experience the joy of owning dogs again, cherishing the memories of my beloved golden retrievers, Plato and Luna. What are your recommendations and messages to the Turkish-American community? My message to the Turkish-American

■ Third Generation Turkish American, Lara!

community is to foster education and understanding across generations. Reflecting on Crosby, Stills & Nash's words, "Teach your children well," it's crucial to pass down knowledge and values. Growing up, I experienced unity of the Turkish community in Chicago and the division in San Francisco, where political differences led to the formation of two distinct organizations. My parents, involved in the Turkish Educational Foundation, faced scrutiny but remained steadfast in their mission to support education in Türkiye. This history teaches us the importance of solidarity and mutual respect in the TurkishAmerican community. We must unite for our dignity and rights, focusing on building a productive and meaningful heritage community. Let us think beyond individual ideologies and prioritize the welfare and future of Turkish Americans. Thank you for this opportunity to share my thoughts and experiences in this interview. ■

■ Arda with the Turkish Flag at Washington Monument

DEC 2023 | TURKNETWORK 29

THE POWER OF ECONOMIC DIPLOMACY Realizing multilateral economic integrations will strengthen global potential. By Sibel Kulaksiz

uring these difficult times when the Middle East region is facing yet another challenge, one cannot help but think about what happens to economic and social prosperity goals when diplomacy fails. Who takes the relay? Once political diplomacy fails, can economic diplomacy fill in this gap? Should the global focus still be on political economy rather than natural economic partnerships to escape the vicious cycle? In a world where decisions are made in accordance with political economic considerations, who loses and by how much as the result of significant unrealized economic potential? Should it not be the other way around in an ideal world where political leadership follows economic and social attainments from which 30 TURKNETWORK | DEC 2023

everybody gains? There is extensive The use of previously blocked regional literature behind these questions. Eco- economic and commercial opportuninomic literature highlights the success of ties means an increase in production regional cooperations where economic and exports for every country. This and trade integrations are implemented. will increase cross-border investments, We see examples in history that when employment opportunities, and social international political relations do not development. The most critical message yield results, multilateral economic inte- that can be given to economic leadership grations bring positive gains for every is that untapped potentials and unrecountry that is involved. These gains alized regional investments have high are evidenced by indicators such as the opportunity costs. This means that every increase in gross domestic product per day we do not realize economic potencapita, the rise in household income, and tials means a loss of income and welthe decline in poverty levels. Based on fare for all households in every country. this, we can say that economic diplomacy Creating new economic activities for the should be given priority, so that when increasing population is a strong motivaeconomic prosperity increases, this will tion, which, in turn, will bring macroeconomic stability. bring political stabilization. Strengthening economic diplomacy Private sector leaders and academia among countries is one of the most can be effective in ensuring the success effective ways to realize global potentials. of economic diplomacy. Of course, the

PHOTO BY PAVEL DANILYUK

ECONOMY

best-case scenario is for political diplomacy to succeed. However, where there are ongoing regional political and security issues, the question arises as to who will fill the void in the public’s best interest. This means turning to the second or third best scenarios that can be achieved in the short term for the welfare of the people. At this point, economic diplomacy can produce more productive results by substituting political efforts. The analytical studies of the academic community will be the starting point here. Prospective policy recommendations based on data analysis can be used in three areas. The first of these will be economic and trade policy reforms, the second will be strengthening regulations, and the third will be identifying much-needed investment projects that will create employment. This analytical thinking will help identify the right projects in productive sectors and ensure that financial resources are used in the right places. The private sector can evaluate multicountry investment recommendations and fill the gap in economic cooperation. Accelerating trade and investment flows between countries should be a priority. The path to economic growth is paved with the efficient use of technology and human capital. Determining the dynamic comparative advantages of countries and quantifying future competitive potentials become important in this context. While more laborintensive sectors shift to countries with lower real wages, other countries can simultaneously achieve joint growth by filling production gaps. During periods when intergovernmental diplomacy is suspended, greater responsibilities fall on the private sector that can prioritize economic diplomacy. The vision for the future of countries must go beyond politics. The important challenge is to create economic opportunities for households. If diplomacy harms the economy more than it benefits, it means that it has lost its original purpose. New perspectives are needed to not interrupt the economic gains of people. Countries should review policy

PHOTO BY TIMA MIROSHNICHENKO

ECONOMY

weaknesses and put in place effective mechanisms to improve economic solidarity between countries. Politics should be a tool, not an end. A good vision with an analytical basis can be put into practice through economic diplomacy. For a deeper economic integration that will contribute greatly to production and employment, the private sector and bilateral and multilateral organizations should establish cooperation. Policies that hinder trade and competition can be corrected by determining the rules and introducing an effective enforcement mechanism. A practical road map is needed to implement this. Standards aimed at encouraging cross-border investments should be set and implemented. In this context, it is important for international arbitration rules to become operational in identifying and resolving problems that hinder trade flows. Communication strategy is one of the most critical elements of economic diplomacy. It is necessary to regularly

inform households about the potentials in the region to raise greater awareness of the need for economic cooperation. It is necessary to ensure that all social groups benefit from economic opportunities. For this, conducting cost-benefit analyzes will be useful. Special strategies should be developed to ensure that there will be no negative consequences for the public. Social protection and social safety nets can be activated in such cases. Cash transfers should be considered when economic reforms might have negative social consequences. ■ Sibel Kulaksiz is a senior economist with the World Bank Group South Asia Region, based in Washington, DC. She also served as country economist for Middle East and Africa regions, taskmanaging macroeconomic policy work with a focus on economic growth, fiscal policy, international trade, and regional economic integration issues. Kulaksiz is the executive board member of the Harvard Kennedy School Women’s Network, and copresident of the Arya Women International Club. She also sits on the executive board of the Istanbul Economy Summit.

DEC 2023 | TURKNETWORK 31

A SEASON OF GIVING:

YOUR YEAR-END GIVING GUIDE TPF is committed to helping Türkiye immediately and in the long term. By Senay Ataselim-Yilmaz, PhD

s the year draws to a close and we embrace the spirit of the holiday season, Turkish Philanthropy Funds (TPF) extends a warm invitation to join hands in a powerful tradition—yearend giving.

Embark on a Journey of Impact There are many ways to make a difference before the year ends. Look at Elif Hanim’s example. Last December, she decided to

honor her parents' legacy by starting a donor-advised fund with TPF. She pooled her giving for the next three years into one significant year-end contribution, which not only gave her immediate tax benefits but also allowed her to thoughtfully disburse grants to her chosen causes including Koy Okullari Degisim Agi and Toplum Gonulleri Vakfi, over time. Strategize and Maximize Your Philanthropic Influence Consider Murat Bey, a businessman who

used the "bunching strategy" effectively by combining multiple years of intended gifts into one year. This way, he not only maximized his tax deductions but also provided sustained support to his favorite educational charity in Türkiye, Cagdas Yasami Destekleme Dernegi. A Gift That Gives Back: IRA Contributions For our donors aged 70½ and older, the option to direct a Qualified Charitable Distribution (QCD) from your IRA to TPF is a savvy philanthropic move. Take Sevda Hanim and Ahmet Bey, for example-a retired couple who turned their required IRA distributions into a force for good. By directing a portion of their IRA to TPF as a Qualified Charitable Distribution, they reduced their taxable income while supporting our disaster relief efforts. Smart Giving: The Power of Appreciated Stock Has your investment portfolio flourished this year? Capitalize on that growth by donating appreciated stock. Take inspiration from Cem Bey, an investor whose savvy decision to donate appreciated stocks to TPF meant sidestepping capital gains taxes and enhancing the value of his charitable giving.

32 TURKNETWORK | DEC 2023

Cem Bey’s gift of stocks not only supported environmental programs in Türkiye but also balanced his investment portfolio. Let us visualize your potential impact with an example: By choosing to donate stock worth $15,000 that originally cost you $5,000, you save $2,000 in capital gains tax and can allocate the full current value to charitable causes. That is $2,000 more in the service of goodwill. It is not just a charitable contribution; it is an investment in social good. Guidance Every Step of the Way At TPF, we not only offer a pathway to impactful philanthropy, we also provide personalized support to make your yearend giving seamless and meaningful. Pinar Ozyurek, our Donor Relations Lead, is just a call ([315] 992-7965) or email (pinar@tpfund. org) away to assist with any aspect of your year-end philanthropy—from setting up a

donor-advised fund to facilitating complex asset gifts. A Call to Action: Be A Part of Our Community’s Giving Legacy There are many other names and stories that make us feel proud of our impact as a community. And we are humbled to be a part of each and every story as we have provided our donors with various platforms and giving opportunities at TPF. These stories of giving are not just narratives of past generosity; they are invitations for you to join a community of givers who have seen their contributions turn into real-world impact, creating a legacy of giving for our community. TPF is here for good, here for you, and here for creating stories of hope and change to build a legacy that echoes through generations. Join us at TPF as we get ready to

GIFT TYPE

DEADLINE

NOTES

Checks via US Postal Service

Postmarked by Saturday, December 30, 2023

Checks via Other Carriers (eg, FedEx, UPS, DHL)

Received by Thursday, December 28, 2023

Appreciated Stock

Friday, December 22, 2023

Contact for early notification since mutual funds taking additional time.

Non-Cash Asset Documentation

Wednesday, December 6, 2023

To allow review by TPF’s Gift Acceptance Committee.

Wire Transfers

Received by Friday, December 29, 2023

Initiate by Friday, December 22, 2023, for smooth processing.

welcome a new year of possibility, generosity, and unity. We look forward to learning your philanthropic passions and excited for a chance to be a part of it. For more information or if you have any questions, please do not hesitate to reach out. Your act of generosity is the next inspiring story waiting to be told. Let us make these final days of the year count—for everyone. Key Deadlines for 2023 Giving: Smart planning and timely action can amplify the impact of your generosity. Keep in mind the key year-end deadlines to ensure your gifts do as much good as possible and benefit from tax advantages. ■ ABOUT TURKISH PHILANTHROPY FUNDS For 16 years, TPF has served our community to channel the generosity of over 100,000 donors to disburse more than $40 million. As a community foundation, our intimate knowledge of community needs has fueled innovative solutions to pressing challenges. We have directly impacted over 3 million lives, offering strategic guidance to donors to maximize their philanthropic reach. TPF stands as a collaborative hub where donors, businesses, and nonprofits unite, pooling resources and expertise. Together, we have fostered resilient communities and built a lasting LEGACY of positive change that all of us are proud of. www.tpfund.org Linked-in| Facebook | Instagram | Twitter | YouTube Read TPF Earthquake Fund 6th Month Impact Report Read TPF’s Most Recent Annual Report

Online Contributions

Until midnight on Sunday, December 31, 2023

Real Estate Gifts

Title transferred by Friday, December 22, 2023

Year-End Grant Recommendations

Friday, December 8, 2023

For grants to be received in 2023, for TPF partners in Türkiye or taxexempt organizations in the US.

Please note that this table should be used as a guide for the deadlines related to year-end giving for the 2023 tax year with Turkish Philanthropy Funds. Always confirm with your financial advisor or contact TPF directly for any specific questions or clarifications. 34 TURKNETWORK | DEC 2023

Senay Ataselim-Yilmaz leads Turkish Philanthropy Funds as its Executive Director and has been instrumental since its inception. She is also a writer, lecturer, and advocate for social change. Honored as an International Herst Fellow by the Center on Philanthropy and Civil Society and a Young Society Leader by the AmericanTurkish Society, Senay frequently writes for the Huffington Post and teaches at Fordham University and the Center on Philanthropy and Civil Society. Senay has a PhD in Political Science from Graduate Center, CUNY, and business certifications from Columbia and Harvard Business Schools. Additionally, she is a trained yoga and mindfulness instructor.

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EDUCATION

RAISING CONFIDENT CHILDREN:

ESSENTIAL TIPS AND STRATEGIES

Confidence is a child's magic wand for life's challenges. By Sara Jansen

elf-confidence is not just desirable in children; it is essential for their current and future well-being. Confident children better manage peer pressure, responsibilities, disappointments, and emotional challenges. Self-confidence can be likened to a form

of magic that unlocks human potential. It is a force that propels us along the path of success, whispering, "You can do it!" when present. However, it needs realistic goals and self-awareness for stability and reliability. The primary factor in a child's confidence-building process is the adults in their lives–parents, teachers, and caregivers.

WHY SELF-CONFIDENCE MATTERS: Confident children are more willing to try new things and face challenges. ● They persist in facing failure, drawing strength from unconditional love and self-belief. ● A lack of self-love and respect can lead to low self-esteem, making children shy away from new environments and accept poor treatment from others. ●

BUILDING CONFIDENCE IN CHILDREN: Model Confidence Yourself: Children learn from their parents. Show confidence in your actions and words, even if you are not confident. ● Be a Positive Role Model: Take on tasks joyfully and avoid rushing through important jobs. Show pride in well-done work and patience in daily chores. ● Give Responsibilities: Assign ageappropriate tasks beyond schoolrelated ones. Praise their effort every time to boost their confidence. ● Praise Effectively: Emphasize effort over results or innate abilities. Avoid generic or exaggerated praises. Specific, effort-focused compliments teach children the link between effort and success.

PHOTO BY YUGANOV KONSTANTIN

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36 TURKNETWORK | DEC 2023

EDUCATION

Use Their Names: Addressing children by name and friendly eye contact is a powerful and simple way to boost their self-esteem. ● Show Unconditional Love: Ensure your children know they are loved despite their flaws or mistakes. Help them understand that no one is perfect and that everyone makes mistakes. ● Allow Failure: Teach them that failure is not the end but a part of the learning process. Help them understand that resilience and persistence are more important than always being the best. ● Teach Goal Setting: Encourage them to set and work toward achievable goals. Break down long-term goals into manageable steps together. ● Encourage Exploration of Passions and Strengths: Help children find and develop their interests and strengths. This significantly boosts their confidence. ● Encourage Trying New Activities: Motivate children to try new things and develop new skills. ● Encourage Emotional Expression: Understand and validate their feelings. Avoid criticizing or dismissing their emotions. ● Avoid Harsh Criticism: Address mistakes calmly and lovingly. Focus on what to do next time and guide them when necessary. ● Surround Them with Positivity: Children's confidence is bolstered by being around positive and self-assured individuals.

PHOTO BY PROSTOCK-STUDIO

Conclusion: Confidence building in children is a step-by-step process that begins in infancy. Every new thing they try or learn is an opportunity to gain confidence. Remember, there is always time to start instilling confidence in children, but the earlier you begin, the better. This comprehensive guide provides insights and practical strategies for parents and caregivers to help children develop the self-confidence they need to navigate life's challenges and achieve their full potential. ■

PHOTO BY LONDRA GAZETE

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DEC 2023 | TURKNETWORK 37

IT HAPPENED HERE

THE WASHINGTON EMBASSY DURING THE OTTOMAN ERA In 1867, the Ottoman Empire established its first permanent envoy to the US, creating the Ottoman Legation in Washington, DC, a significant step in diplomatic relations between the two nations.

■ The Ambassador of the Ottoman Empire to Washington, Yusuf Ziya Pasha. USA, 1913

38 TURKNETWORK | DEC 2023

IT HAPPENED HERE

THE OTTOMAN EMPIRE DESIGNATED AMBASSADORS TO THE UNITED STATES Edouard Blak Bey (1867-1873) Gregory Aristarchis Bey (1873-1883) Ferit Paşa (1883) Hüseyin Tevfik Pasha (1883-1886) Rüstem Efendi (1886-1887)

By Mehmet Ali Munir

he US had earlier diplomatic contacts with the Empire. On September 5, 1795, the US signed the Treaty of Tripoli with the Dey of Algiers, agreeing to pay 642,000 gold initially and 12,000 Ottoman gold ($21,600) annually for prisoner extradition in Algeria and US ship protection in the Atlantic and Mediterranean. This treaty remained in effect until 1818. The first official Ottoman government visit to the US occurred in 1850 with Emin Bey, who toured American shipyards. In the early 1850s, Ottoman officials, including future first ambassador to the US Edouard Blak Bey, unsuccessfully advocated for a mission in the US. The US first appointed George W. Erving as Chargé d'Affaires to the Ottoman Empire, followed by David Porter, who was appointed by President Andrew Jackson and later promoted to Minister Resident. The U.S. representation in Constantinople was upgraded to an embassy in 1906, and there was also a US Consulate in Jerusalem, Palestine. In 1866, Ottoman Foreign Minister Mehmed Emin Âli Pasha declined to establish a legation in the U.S. However, after misleading reports of the Cretan revolt (1866–1869) from the US consul, the Empire decided to open a legation in 1867. Sinan Kuneralp, author of Ottoman Diplomatic and Consular Personnel in the United States of America, 1867–1917, noted the Ottoman Empire initially saw no urgent need to open a mission in the US Blak Bey

Alexandros Mavrogenis Bey (1887-1896) Mustafa Tahsin Bey (1896-1897) Mehmet Rifat Bey (1897) Seyfettin Bey (1897) ■ Yusuf Ziya Pasha

became the first envoy to Washington, but the posting was not considered a priority by the Ottoman government. Ahmed Rüstem Bey, serving as Ottoman Ambassador to the US before World War I, had a short and controversial tenure. Despite the prohibition by the Ottoman Ministry of Foreign Affairs on Muslim diplomats bringing their families, Ali Ferruh brought his wife and her family to the US in 1898. In 1899, American Secretary of State John Hay asked Oscar Straus, Jewish American ambassador to the Ottoman Empire, to request Sultan Abdul Hamid II to advise the Moro Sulu Muslims in the Philippines to accept American suzerainty and military rule. The Young Turk Revolution in 1908 led to a more US-friendly government, and the Ottoman Legation in Washington was designated as an embassy in 1909. However, diplomatic relations were severed on April 20, 1917, following the US declaration of war against Germany. Normal relations were re-established with Türkiye, the Ottoman Empire's successor state, in 1927. ■ Mehmet Ali Munir is a Balkan Turk who has lived in Canada and the US for 45 years. He researches Turks in America and writes about local history.

Edham Bey (1897-1898) Ali Ferruh Bey (1898-1901) Mustafa Shekib Bey (1901-1907) Mehmed Ali Bey (1907-1908) Münci Bey (1908-1909) Hüseyin Kazım Bey (1909) Ahmet Rüstem Bey (1909-1910) Yusuf Ziya Pasha (1910-1914) Ahmet Rüstem Bey (1914) Abdülhak Hüseyin Bey (1914-1917)

■ Ahmet Rüstem Bey

DEC 2023 | TURKNETWORK 39

HISTORY

■ Frederick Thomas and his family; he is probably the boy standing on the right. / Photo credit

■ Frederick Bruce Thomas or Fyodor Fyodorovich. / Photo credit

THE “BLACK RUSSIAN” SON OF SLAVES FROM MISSISSIPPI

WHO RULED ISTANBUL’S NIGHT LIFE An incredible life story stretching from Mississippi to Istanbul via Moscow. By Uğur Akıncı

hen Frederick Bruce Thomas was born in Coahoma County, Mississippi, on November 4, 1872, as the son of southern slaves Lewis and Hannah Thomas, no one would believe that one day he would end up as one of the most important entertainment moguls of Moscow, Russia, and Istanbul, Türkiye. No one would have also thought that he would die as Fyodor Fyodorovich and be buried in a Turkish cemetery in Istanbul either. What karma… Frederick lost his mother when she was 35 years old while giving birth to Frederick. He was the youngest of 5 siblings. After the Civil War, slavery was abolished. Now the Thomases were free citizens. His father married a woman named India and the family moved in 1869 to a 200-acre farm in Coahoma County, Mississippi. Yet the Thomases did not find any peace there. Pressured by the white farmers, they had to move to Kansas City in 1886, where Frederick worked as a helper at a local supermarket.

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Misfortune followed the Thomases there as well—his father was murdered. Frederick left home to try his luck and headed for St. Louis, Arkansas, and Chicago. CHICAGO DAYS In 1896 he started to work as a waiter at Chicago’s opulent Auditorium Hotel. This was followed by working as a metro d‘hotel at Brooklyn’s Clarendon Hotel at age 21. Throughout this period, Frederick developed a passion for music, an interest that was going to serve him well in the years to come. He left New York for London in 1894 to attend the conservatory, but he was rejected. FRANCE After working at different boarding houses and hotels in London, he left UK for Paris in 1895, discovering French cuisine, fashion, culture. He learned French and supported himself by working as a head waiter in various restaurants around Paris and Cannes. His travels in Europe took him to a number of capital cities like Berlin, Vienna, and Budapest, until he ended up in Moscow.

RUSSIA In Russia, he started a new life and a new career in St. Petersburg, Odessa, and finally Moscow. He again started out as a waiter in various restaurants but soon loved his new home so much that he changed his name to “Fyodor Fyodorovich.” In Moscow, he met his first wife, Hedwig Antonia Hahn, whom he married in 1901. They had a son (Mikhael) and two daughters (Olga and Irma). In 1903, he was hired as the head waiter at one of Moscow's most prestigious restaurants: Aquarium. Soon Frederick or Fyodor made a great impression on his boss as well as all the customers with his warm interpersonal skills. When Aquarium was destroyed during the turbulent pre-revolution days of 1905, Frederick moved on as head waiter to another great Moscow restaurant of the time named Yar. For 12 years he continued to prosper in Moscow thanks to his good salary and generous tips from his customers. In 1911, he bought the renovated Aquarium with two Russian partners. Now, the

HISTORY Frederick Bruce Thomas: From Mississippi's fields to Moscow's fame, an extraordinary tale of resilience and success. son of slaves from Mississippi was a Russian entrepreneur running his own business. Soon he was making 150,000 rubles a year (a fortune back then) and living in an 8-bedroom mansion. THE FIRST “MAXIM” IS BORN Frederick purchased a bankrupt garden theater in Moscow and renamed it “Maxim” after the famous Maxim’s in Paris. He renovated the place and turned it into a luxurious center of culture for theater and opera performances. Maxim opened its doors in 1912. Frederick’s domestic status changed radically when he met Elvira Jungmann, a singer and dancer of checkered background, from whom he had two more children (Frederick and Bruce). He was not happy but rich and successful, with two wives and five children. When the Bolsheviks nationalized everything after the 1917 revolution, Frederick ran away to Istanbul in 1918 like thousands of other “White Russians.” ISTANBUL YEARS In Istanbul, he applied for a US passport and citizenship, but the State Department turned him down. Noticing the lack of high-class entertainment establishments in Istanbul, Frederick decided to breach that gap in Istanbul’s postWWI environment. In 1921, with two non-Turkish investors, he bought land in Istanbul’s Sisli district and built an opulent restaurant/nightclub similar to Moscow's Aquarium. He named it again “Maxim.” And thus Istanbul’s well-known historic entertainment center was born where many Turkish singers and entertainers would catapult to mega-star status thanks to Maxim’s stellar reputation. FINAL YEARS Frederick opened several other restaurants and nightclubs in Istanbul and Ankara as well, each with varying degrees of success. His love of music was evident. Jazz music was a part and parcel of every Turkish nightclub he operated. Despite its initial success, eventually,

■ Maxim Night Club, İstanbul. / Photo credit

Frederick had to sell Maxim when he was arrested in 1927 to pay off his debts. The casino remained closed for years until it was brought back to life many years later by restaurateur Fahrettin Aslan. BURIED IN ISTANBUL Supported by his friends while he was in prison, Frederick was taken to the French Hospital in Istanbul’s Pera district when he was struck down with a severe case of bronchitis. He passed away on July 12, 1928, at the age of 56. He was buried at Latin Catholic Cemetery in Istanbul’s Pangalti district. The Turkish newspapers announced his death with headlines like “The Sultan of Jazz Has Passed Away.” Vladimir Alexandrov published Frederick's biography with the apt title The Black Russian.

IN CONCLUSION Frederick Bruce Thomas or Fyodor Fyodorovich was a man who kept reinventing himself throughout his 56 years and left behind a legacy of perseverance, innovation, and entrepreneurship that few Americans and Turks are aware of today. He is definitely a colorful name in Turkish cultural history like none other. May he rest in peace. ■ Uğur Akıncı, PhD, is a writer who worked for Fortune 100 companies including ADP, Fannie Mae, and Honeywell. During the 90s, he published the first Turkish bi-weekly newspaper in the US, The Turkish Times. He also worked as the Washington Bureau Chief of Turkish Daily News. A member of ATA-DC, he contributed to the Turkish-American community in various capacities as a writer and a board member. He is married with one son. You can Email him here.

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FINANCE

Listen, I agree that money is NOT everything, and it does not solve all problems. But I will also make a bold statement that if you list all the issues you have now, the majority of them can be solved, or if they cannot be solved, their effects could be lessened, if you are in a financially strong situation. As Tony Robbins once said, “At least you arrive at your problems with style once you have better finances.” Would you agree? If so, can we use a simple equation to define what a financially better life looks like?

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Financial peace of mind = Income > Your current cost of living

BETTER OPPORTUNITY

Strive to make more money than you spend. By Oguz Konar

ver the years, I have had the opportunity to interact and work with hundreds of Turkish people who came to the United States for a “better opportunity.” This concept of leaving your homeland for a better standard of living in the US was not strange to me at all. My father left Türkiye when I was seven years old, and by the time we reunited in the US, I was almost 18. The risk he took to provide a better future for his wife and kids cost us over 11 years of separation. However, at this stage in my life, I am happy that he made that decision. Honestly, my story is probably not uncommon within any immigrant community that took the risk. But today, I want to focus on what 42 TURKNETWORK | DEC 2023

happens next: You took the risk. You came here. Maybe you have been here for decades now… I have a question for you: Do you feel you are accomplishing the goal of a better life? If your answer is “undoubtedly yes,” then kudos to you. That is an amazing accomplishment. But if not, let us stop there for a moment. First, how do we define a “better life”? When you have health, family, peace of mind—sure, those are non-negotiables no matter where you are. You need those for a better quality of life, right? But what about the elephant in the room: MONEY? Can you have peace of mind, a happy family, and a healthy mindset and relationships if you constantly battle financial problems?

In other words, if it costs you $5,000 per month to keep a roof over your head, to be able to pay all your bills, and to live a comfortable life, you need to be making more than $5,000. You might think that is an obvious equation and not worth writing about. However, according to a survey by Intuit's MintLife blog, 65% of Americans said they did not know how much money they spent the previous month. That percentage is even higher within immigrant communities. The interesting fact about numbers is that what you focus on gets better. If you focus on reducing your cost of living, you can indeed reduce your cost of living if you know where your money is going. If you want to increase your income, it works the same way. I learned at a young age that your income is in direct proportion to the size of the problem you solve for others. We have successfully defined what is considered a “better life” for our community. In the next issue, I will talk about how to better your financial situation, to stay on the left side of the equation. ■ Oguz Konar has been featured in many publications such as Forbes, Inc., USA Today, and Entrepreneur Magazine for the work he has done in the lending industry. His company, Business Lending Blueprint, has made the Inc5000 list (America's Fastest Growing Private Companies) 2 years in a row. His videos and educational materials have been seen by more than 20 million people. YFind out more about his work here.

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PSYCHOLOGY

RAISING TURKISH AMERICAN CHILDREN AUTHENTICALLY WITH

SELF-ESTEEM, RESPECT, AND COMPASSION Celebrate the uniqueness of Turkish American children, encouraging them to blend their heritage and personal passions, shaping well-rounded identities. By Burcin Ogrenir

n the Altan family's vibrant, culturally diverse neighborhood, the challenges and joys of Turkish American life are a daily experience. Aylin and Cem, the parents, watch their children, Derya and Emir, navigate the complex blend of their Turkish heritage with their American lifestyles. Derya, a spirited teenager, often struggles to integrate her Turkish background into her American social life, feeling caught between two identities. Emir, a tech enthusiast, is less inclined toward Turkish cultural traditions and feels somewhat out of place among his peers. Yet, this is just one example of a unique Turkish family building a life in America, which may or may not resemble others' lives.

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In my over twenty years as a professional and educator working with Turkish-American families, I have observed that no two families are alike. Each one carries its own blend of cultures, values, and perspectives. The real challenge is not in choosing one culture over another but in fostering a family environment that encourages children to be themselves, grounded in their family's unique values. This journey begins with listening and understanding their experiences, presenting cultural values, and exposing them to cultural contexts without imposing them. I understand it is more challenging than it sounds. Therefore, here are nine principles to guide your authentic parenting journey in raising children with Turkish heritage in America:

CELEBRATE THEIR UNIQUENESS Our children’s experiences are unique, shaped by their personalities, contexts, and our digital age. Focus first on their personalities, interests, and strengths. Cheer for them as they pursue their passions, whether aligned with Turkish, American, or other cultural norms. This approach aids in developing a well-rounded identity and contributes to better psychological well-being and adaptation skills. INTEGRATE FAMILY VALUES INTO DAILY LIFE Your family's unique values, perhaps a blend of Turkish and American traditions or entirely distinct, should be the cornerstone of your parenting. Use family time, such as

PSYCHOLOGY Fostering emotional intelligence and empathy in children is crucial for them to thrive in any cultural context, aiding their growth into compassionate global citizens. dinner, for heartfelt conversations, sharing stories of your experiences, and integrating these values into daily life. For example, if responsibility is a valued trait, involve children in roles and duties at home. ENCOURAGE DIVERSE EXPERIENCES Expose your children to a wide range of experiences, both within and outside your cultural spheres. This exposure helps them build their perspective and personality. Participate in local events, interact with diverse neighbors, and introduce them to various cultural experiences, including music, art, and festivals.

EMBRACE THE CONCEPT OF CULTURAL COEXISTENCE Teach your children the value of coexisting cultures. Bilingualism, for example, is not just a cognitive advantage but also a cultural bridge. It allows children to connect more deeply with their heritage while being part of their current environment. MODEL AUTHENTICITY IN YOUR ACTIONS Children learn authenticity primarily by observing their parents. Share your experiences and challenges of integrating Turkish heritage with American life. Admitting mistakes or changes in perspective helps children understand the nuances of living authentically in a multicultural context. GET INVOLVED IN A SUPPORTIVE TURKISH AMERICAN COMMUNITY NETWORK Building or being part of a Turkish American community provides a supportive network and cultural experiences. It helps nurture

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FOSTER CRITICAL THINKING AND SELF-REFLECTION Turkish American children will inevitably question cultural norms. Encourage them to think critically about these norms from both Turkish and American contexts. Allowing them to critique and understand these norms helps them build their identity based on personal choice, not dictation.

a sense of belonging and understanding among children. So, your Turkish coffee time with others, with a scent of apple pie in the air when you can not find baklava, presents your child with a real-life experience of your culture. FOSTER EMOTIONAL INTELLIGENCE AND EMPATHY Emotional intelligence and empathy are crucial for thriving in any cultural context. Encourage children to understand their emotions and those of others. For instance, during last year's natural disaster in Türkiye, many Turkish American children organized fundraising events in their schools, showing deep empathy and leadership. During this painful time, these acts were beacons of hope for humanity's growth.

CRAFT YOUR FAMILY'S UNIQUE CULTURE TOGETHER Create your family traditions and rituals, some of which may not be culturally specific. This shared process not only creates memories but also gives children a sense of comfort and identity. ■ Dr. Burcin Ogrenir, a Family and Parenting Coach and the Director of April Institute, specializes in child development, personal growth, family dynamics, and education. She pursued her graduate studies in Clinical Psychology and Early Childhood Education from Penn State University. As a former Assistant Professor at the City University of New York, her influence reached international audiences through her teaching and scholarly presentations. Dr. Ogrenir's mission centers on serving diverse populations, making knowledge in child development, family relationships, and personal wellbeing accessible to all.

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WHY IS TURKISH COFFEE NOT ON WORLD MENUS? CAN WE CHANGE THAT? Turkish coffee can be made anywhere. By Talip Murat Kolbaşı

omments on my previous article have led us to question why Turkish coffee is absent from world menus, despite its ancient history. In this article, we will explore how we can secure a spot for Turkish coffee on these menus and increase its global recognition. When we look at the history of cooking, it becomes evident that the kitchen is where fire and water meet. The discovery of electricity brought a revolution to the kitchen. Over time, electricity replaced wood, coal, or gas for preparing food and drinks. With the advent of electric kitchen appliances, preparing food and beverages outside the kitchen became practical. In this context, it became possible to prepare such drinks everywhere, from the first kettle that allowed the British to boil water anywhere in the 1890s, to the Germans' electric filter coffee machines in the 1920s, to the Italians' electric espresso machines after the 1940s. Thanks to the portable, safe electric coffee pots that came into our lives in 2002 and the electric Turkish coffee machines produced by brands in Türkiye, Turkish coffee can be made everywhere.

These developments have increased the consumption of Turkish coffee in Türkiye. In international chains and various restaurants, Turkish coffee is now more accessible, prepared in styles ranging from plain, medium, or lightly sweetened, with cardamom, mastic gum, or using different methods spread across Anatolia. I will review various Turkish coffees in my next article. But until then, I have a request from you: Request Turkish coffee in every restaurant and cafe you visit abroad, even if it is not on the menu. This will help raise awareness! I wish you pleasant conversations accompanied by frothy Turkish coffee. ■ Learn more about Arzum Okka here. Murat Kolbaşı, a Marmara University business grad, began at Arzum Elektrik in 1988, eventually becoming general manager and Board Chairman. In 2008, he facilitated a 49% share transfer to Turkish Household Appliances B.V., bolstering Arzum's industry standing. His pivotal role in the 2013 sale of 49% to SDA International and successfully going public in 2020 underscore his dedication to elevating Arzum globally. Since 2015, as Chairman, Kolbaşı continues driving Arzum’s ascendancy in the global market.

DEC 2023 | TURKNETWORK 47

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ART + CULTURE

■ The Abduction of the Seraglio performed at the Yıldız Palace.

THE INTERNATIONAL ISTANBUL OPERA FESTIVAL AND THE ABDUCTION FROM THE SERAGLIO Complex conflicts arise in Mozart’s famous opera. By Erol Güler

he International Istanbul Opera Festival is an annual international opera festival organized by the General Directorate of State Opera and Ballet in Istanbul. The performances are mostly held in historical places such as Topkapi Palace, Yıldız Palace, Rumeli Fortress, and the Archaeological Museum, apart from the usual opera and theatre halls, to reach and spread the art of opera to large masses and add a flavor of Istanbul to the festival. The first festival of this series occurred in July 2010, when Istanbul became the European Capital of Culture. Nowadays, this festival has become a tradition and is held each year in Istanbul in July. One of the traditions of the Istanbul Opera Festival is to exhibit Mozart's The Abduction from the Seraglio. Professor Yekta Kara, the former director of the Istanbul Opera and Ballet, had stated for the occasion of the first Istanbul International Opera Festival: “It needs to be acknowledged that the institutionalization of Turkish opera in 60 years is a miracle.” 1

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She further stated: "The fact that Turkish opera singers will produce together in coproductions with foreign guests will not only provide cultural added value for our country on the international platform, but also contribute greatly to festival tourism. The intertwining of history and art will thus add a whole new dimension to the existing charm of opera art. This International Opera Festival, which will be held in Istanbul, will bring together different dynamics in the name of opera art and will ensure the emergence of innovative works.”1 The choice of opera, Mozart’s The Abduction from the Seraglio, is relevant to this festival not only because the story takes place in Türkiye and involves Turkish people but also because the music contains traces of Turkish music. Historically, Türkiye and the Turkish culture have acted as a bridge between European and Asian cultures. Again, Turkish history tells us that the Turkish culture had initially respected women much more than their contemporaries. In Mozart’s opera, The Abduction from the Seraglio, we see all these conflicts: the conflict between Orient

and Occident, man and woman, culture and nature, revenge and forgiveness. In short, it is an opera about the clash of two different cultures, but all from a shifted perspective, as Mozart researcher Volkmar Braunbehrens writes: “Europeans, forcibly held at the court of a Turkish ruler, experience a generosity of much higher morality than they know from their own European countries.” For those readers not familiar with the story of The Abduction from the Seraglio, I will summarize the play briefly. Act 1: In Front of the Gate After a long journey, a Spanish royal, Belmonte, and Belmonte's servant Pedrillo, reached the Palace of Selim Pasha on the Turkish coast. Finally he will meet his beloved Konstanze again, who was kidnapped and sold to the Pasha with Blonde, her English companion. Two short notes: 1) Mozart gave the name of his wife, whom he loved very much, to the main character in this play: Konstanze. 2) Considering that this is an opera, it is

ART + CULTURE

fate—Belmonte and Konstanze are only comforted by the thought that they will now leave the world together. But the Pasha defies all expectations, proves his nobility, and gives Osmin the advice: "Whoever cannot be won over by doing good, you have to get rid of him...." ■ The Abduction of the Seraglio performed at the Archeological Museum’s garden stage.

peculiar that Selim Pasha has no arias in the play and only dialogues.

Osmin's awkward advances lead her to a tutoring session on how "men" should deal with European women. First, Belmonte meets the palace guard At the same time, Selim is increasingly Osmin, who refuses him entry and reacts courting Konstanze, who is torn between her suspiciously and irritably to his question decision to be faithful and the temptation to about Pedrillo. Nevertheless, Pedrillo finally give in to the Pasha's desires. However, she learns from Osmin that Konstanze is alive— remains steadfast and postulates resolutely: but Pedrillo cannot dispel the doubts as to "...in the end death will set me free!" Meanwhile, Pedrillo prepares everything whether she is still loyal to him. Then Selim Pasha, accompanied by his to flee: Blonde is to inform Konstanze of bodyguard, returns from a pleasure trip on Belmonte's arrival, and he puts Osmin out the sea with Konstanze. Selim adores and of action with wine. Belmonte and Konstanze courts Konstanze, but she does not return finally see each other again. The joy at the his affections. Rather, Konstanze's grief reunion is mixed with distrust, which is breaks through, and she reveals to Selim passed on to Pedrillo. Eventually, however, the reason for her persistent rejection: her the doubts are thrown to the wind, and the love for Belmonte and her promise of mar- couple fall into each other's arms, longing riage to him is unbroken for her. Konstanze's for a future together. steadfastness only piques Selim's interest even more. Act 3: The Castle in the Air A ruse is required to enter the palace: Pedrillo and Belmonte lie in wait to signal Pedrillo presents Belmonte to the Pasha as their two sweethearts to flee. But Osmin the master builder. The promised services bursts into the tense silence of departure, are accepted, and the two eventually pass stands in the way of the fleeing, and swears revenge. Osmin and enter the palace. Selim Pasha feels betrayed by Konstanze. Belmonte's attempt to ransom himself and Act 2: The Garden of Paradise Various wondrous, sensual figures romp the others also hurt his honor. The disgrace around in Pasha's garden, but Konstanze increases when Selim learns that Belmonte is completely caught up in her sadness. is the son of the man who robbed him of Blonde, on the other hand, has already his happiness and forced him to emigrate come to terms with the new environment. years ago. This seems to seal the lovers'

As can be understood from the short synopsis, Mozart did not shy away from tackling some thorny political and social issues in The Abduction from the Seraglio. The lighthearted nature of the so-called German singspiel format itself helped him, as did the comedic element, which lightened the politics because it is easier to raise difficult questions with humor. But with The Abduction from the Seraglio, the hot-button social issues are very much apparent—they drive the plot and the drama from the start. One may conclude that the moral of the story is telling us that only the Pasha and Konstanze act with resolute integrity throughout the play, and that integrity is concerned more with the quality of love than it is with their respective faiths. So, if you love opera, try to include a performance of The Abduction from the Seraglio in your next trip to Istanbul. You can view exact dates and tickets online. ■ References 1. Cumhuriyet Newspaper article Erol Guler, PhD, is the co-owner of GT Consultants LLC in Virginia. Previously, he was the co-owner of the ELC Group in Istanbul, Türkiye, for 20 years, which was acquired later by the global consulting engineering firm Royal HaskoningDHV. He has served as the principal geotechnical engineer to more than 200 projects in Türkiye and many different countries. He is also a retired professor from Bogazici University where he dedicated 37 years. Since 2017, he has served as an affiliate professor at George Mason University.

DEC 2023 | TURKNETWORK 51

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TECHNOLOGY

HOW TO START A STARTUP Use the “Customer Development” method to evolve your new business. By Guclu Ozenci

n our daily discussions with friends, we often dive into familiar topics: politics, sports, finance, and technology. These subjects are part of our daily lives. We engage with politics, revel in sports competitions, make financial decisions, and use technology to simplify our daily routines. Amid this tech-infused world, it is a common misconception that creating a tech startup to address a problem is straightforward or that we have the knowhow to find a solution. However, the reality is often quite different. Each week, I meet ambitious individuals excited with ideas for solving problems they have identified. They have become industry experts and believe they understand every nuance. Some even set aside funds to develop their solutions.

The first crucial step in building an innovative tech solution for a problem is to ensure that a genuine problem exists and that your proposed solution will effectively address it. This is where the "Customer Development" process comes into play, and it is a continuous journey given the ever-changing world around us. Steve Blank's “Customer Development” methodology is a valuable fourstep framework that tech startups use. It helps the founders discover and validate the existence of a customer need, create the right product to fulfil that need, test methods for acquiring and converting customers, and allocate resources to meet the demand for the product. As illustrated in the chart below, this dynamic process constantly evolves. Our clients must validate every new feature or version. We must initiate discussions with potential clients to determine if they

SEARCH Business Model

CUSTOMER DISCOVERY

CUSTOMER VALIDATION

Pivot

CUSTOMER CREATION

COMPANY BUILDING

EXECUTE

would indeed pay for a solution to their problem. Disruptive entrepreneurs can emerge from any industry, thinking out of the box and not being limited by the constraints of existing norms and rules. To develop groundbreaking ideas, we must free ourselves from boundaries and experiment with new ideas, testing them with potential clients. Investors do not invest in a product (at the early stages); they invest in the founders and their team. Their investment hinges on the belief that the team can execute, as only those capable of adapting to changing circumstances and pivoting when necessary will succeed. Products will evolve, and the only way to avoid developing a solution with no clients is to validate, test, sell, and nurture the company within this ongoing process. I am excited to host tech talks monthly in Washington, DC. Join us to dive into these interesting topics with the tech ecosystem in our region. ■ Guclu Ozenci, a renowned technology entrepreneur, boasts a career marked by blending business needs with tech innovations. With roles at Cisco, HP, and Vodafone, he honed his adeptness in operations and relationship building. In 2013, he cofounded a B2B SaaS startup, leading it to a 2020 acquisition. Currently, as the managing director at the Founder Institute in Washington, DC, Guclu focuses on aiding pre-seed startups. He is launching Axent Ventures, specifically supporting immigrant founders, by providing capital, networks, and expertise, reflecting his commitment to fostering entrepreneurial success. Learn more about Ozenci here.

DEC 2023 | TURKNETWORK 53

Transforming others’ lives and my own through planning and achieving goals. By Melisa Gulsun Ozmen

hen I was a little girl, the only coaches I knew or had heard about were the basketball coaches I watched in American films. In those early years, I would have never imagined earning the title of “coach” one day. As with so many kids, my answer to “What do you want to become when you grow up?” was an emphatic “Astronaut!” Up to the present, the fast-flowing stream of life has given me so many titles, none of which is astronaut, but one of which is “life coach.” I could not have become an astronaut, but my latent interest in the sky and stars emerged as a deep dive into astrology during my adult years. Following the symbols of planets embedded in my birth chart and supplemented with my hunches, I discovered that a “coach” would be one of the most fitting titles I could ever have, not as a basketball coach but as a transformational life coach. The magical word that attracted me in this title more than the word “coach” was “transformation.” Life coaching emerged as a need of a rapidly progressing humanity in the 1980s with Thomas Leonard,4 an American financial

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planner. In a developed economy and a modernized society such as the US, the majority of the population filled the bottom levels of Abraham Maslow’s hierarchy-of-needs triangle. Leonard realized that his clients did not only need advice for how to manage their financial problems, but they also needed help in organizing their lives better, specifically, planning and achieving their goals. In the early 1990s, he founded the first life coach training program. Since that time, the life coaching industry has developed and has seen the rise of sub-fields such as health coaching, relationship coaching, business coaching, career coaching, time

■ Abraham Maslow’s Hierarchy-of-Needs Triangle

management coaching, work/life balance coaching, weight and body image coaching, and transformational life coaching. Despite the proliferation of these branches, life coaching remains, at its core, a profession aiming to maximize human potential. Even if a coach specializes in one area such as health coaching or career coaching, the main purpose of coaching is to focus on the selfpotential and self-esteem of the person in the context of that specific area. To properly understand life coaching, it is essential to differentiate major characteristics of life coaching from psychological therapy, consulting, and teaching. While therapy deals with the past and healing, coaching deals with goals and future creating. Consulting deals with system processing and giving advice for specific problems, while coaching deals with exploring potential and asks questions rather than giving advice to solve a problem. Training and teaching give support for learning existing knowledge and how to do something, while coaching supports and challenges people to discover the learning resources themselves.

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WHY DO WE NEED LIFE COACHING?

LIFE COACHING

Life coaching is a way to provide support and guidance for individuals who are willing to achieve self-actualizing and self-esteem, which is located at the top of Maslow’s needs triangle. After satisfying our physiological, safety, love, and belonging needs, we humans have a sense of urgency to improve our self-esteem, to discover a meaningful life purpose aligning with our lifestyle, and to actualize our highest potential to leave this planet with a sense of peace and tranquility. To achieve this goal, we sometimes may need an outside force to pull us out of our comfort zones and connect us with resources. Coaching is a perfect tool designed to achieve this goal because it uses resourcefulness as a derivative rather than a diagnostic overview. In a diagnostic overview, problems are identified and evaluated, and solutions are recommended and implemented by outside experts. However, coaching focuses on exploring opportunities, possibilities, and resources to create a life based on awareness, freedom of choice, and action. In this regard, while a diagnostic overview activates more left-brain functions such as analyzing, visibility, science, sequencing, logic, order, hierarchy, mathematics, and language learning, coaching activates more

right-brain functions such as creativity, intuitions, dreaming, visualising, unseen possibilities, feelings, arts, and a higher self. The relationship established between a coach and a client empowers the client’s potential through self-actualisation and self-esteem. A life coach listens, observes, and asks empowering questions. Depending on the answers given, the coach provides direct feedback to clarify the self-actualizing needs, feelings, and values. Coaching helps with expressing visions, defining needs and core values, setting goals compatible with needs and core values, and creating balance between inner and outer worlds, all of which form the foundation of self-actualizing. Transformational life coaching is distinguished from other types of life coaching in its attention to mind, body, and soul all at the same time.3 Transformation is a deep and radical change caused by awareness, which causes change of orientation and alignment. When people are deeply seen, heard, understood, and recognized for their gifts, they are naturally transformed. Coaching for transformation uses tools such as curiosity as the opposite of judgement, compassion as an open-heartedness against resistence, and courage as acting from the heart despite the existence of fear to create transformation. A transformational life coach is expected to listen with compassion, to ask questions with curiosity, and to encourage his/her clients to take tangible actions. Accepting people as whole in themselves, honoring diversity, acknowledging people’s inherent resourcefulness and wisdom, respecting people’s freedom of reaction, and believing that much more is possible than any of us can imagine are the principles of coaching for transformation. In his 2010 article, Artificial Happiness: The Dark Side of the New Happy Class, Ronald Dworkin noted that “half of all Americans today are lonely. Not only lonely but also unhappy. An estimated 20 percent of the population exhibits symptoms of anxiety and depression, and in some states the prevalence of symptoms is closer to 30

percent. An estimated 95 percent of Americans have low self-esteem. Consistent with these trends, at least 15 percent of Americans are now on a psychoactive drug at any given moment.”1 This percentage has not dropped much over the years. According to the Anxiety and Depression Association of America, 19.1% of Americans are still suffering from anxiety disorders and 36.9% of them are receiving treatment, presumably psychoactive drugs.2 These facts show that Americans, the majority of whom have already satisfied their basic physiological, safety, love, and belonging needs through economic welfare and highly individualistic culture, are forced to satisfy their self-esteem and self-actualization needs in some way, and life coaching is a tool exactly designed for this purpose. It is not a coincidence that the life coaching industry has emerged in the US and developed much more than any other country in the world. One of the reasons why life coaching intersected with my career path is that it is an open-ended profession to learning. Life coaches should constantly evolve and transform while coaching and transforming their clients. They have to grow themselves as their clients grow. Since coaching is directly related to life, a life coach cannot stop developing and growing him/herself in his or her specialized field. This transformative characteristic was the magic that attracted me to life coaching as a life-time student who is motivated by constant learning, personal growth, and transformation, all of which refer to my own self-actualization. ■ Melisa Gulsun Ozmen is an economics graduate with two decades in Turkish business. She relocated to the US in 2018, seeking personal growth. Immersed in a distinct culture, she discovered inner transformation’s paramountcy, inspired by Osho’s wisdom. This revelation led her to the Transformational Life Coaching Program, graduating in 2020 and cementing her life's purpose. Melisa is a lifelong learner and coach, continuously exploring political science, psychology, and astrology, while also illuminating her journey of self-discovery and enlightenment through perpetual learning. Learn more about Melisa and visit her blog.

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CAREERS

ADVENTUROUS AT WORK IN AMERICA:

5 HIGH-FLYING SPACE-TECH JOBS

“The future is in the skies.” – Mustafa Kemal Atatürk By Kitty Waldorf

or me, the United States has always been synonymous with space exploration. Growing up in Izmir, home to the world's second and Türkiye’s firstever space camp, and studying at one of the oldest American prep schools that has been founded outside of the US, ACI (American Collegiate Institute), dreaming about reaching the stars was actively encouraged. Space was so within our reach that we, the ACI students, were exclusively invited to experience the venue before the unofficial opening of the space camp. Our recommendations were

implemented to improve the program. It was a fascinating chapter in my life, and my passion for space exploration has not waned, even though I now observe it from the sidelines. Now that you are in America, I encourage you to embark on an unparalleled adventure in space technology, since it is one of the goals Atatürk noted. With the launch of new space missions, private space companies emerged to help with the demanding workload within the nation. Because of the growing competition between the private space companies and established space organizations, there is an

exponential demand for highly skilled workers in the space tech sector. The US Bureau of Economic Analysis (BEA) reports that in 2021, the US space economy accounted for $211.6 billion in gross output, $129.9 billion (0.6 percent) of GDP, $51.1 billion in private industry compensation, and 360,000 private industry jobs (June 27, 2023). By 2040, the space tech industry is predicted to be worth $3 trillion globally, more than 20 times the size of the entire video game industry, 15 times the size of the entire supermarket industry, and 150 times the value of the world's richest football club, Chelsea.

DO YOU WANT TO PIONEER THE FUTURE?

PHOTO BY ADAM MILLER

If you are willing to work in the space tech industry, you will have the opportunity to work in a global, exciting, rapidly growing, and well-paying industry where you might have the chance to work on cutting-edge projects that have the potential to change the future of the world. It has been my observation that most professionals who studied in Türkiye have high aptitude in mathematics, which is sufficient preparation for a role in space tech in the US, although space tech careers are not just for STEM grads. While this article is about five high-paying space tech jobs that require a solid STEM background, there is truly a place for everyone who is willing to be a part of unlocking the universe.

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Aerospace mathematicians are highly skilled professionals who apply mathematical and scientific principles to solve aerospace engineering problems. Primary duties: Developing and analyzing mathematical models of aircraft, spacecraft,

CAREERS

Turkish characteristics fit well with aerospace careers. and other aerospace systems; performing simulations to test new designs and evaluate performance; collaborating with engineers and other scientists to develop and implement new technologies. Education: A doctorate in mathematics, aerospace engineering, or a related field is required. Workplace settings: National and federal government and international space agencies, private aerospace companies, research institutions, and universities. Average salary: $113,770 per year

private aerospace companies, research institutions, and universities. Average salary: $101,000 per year

and help to keep astronauts healthy and productive during their missions. They also help to develop new medical technologies that could benefit people on Earth. Primary duties: Providing medical care to astronauts and other spaceflight participants, conducting medical research in space, developing and implementing new medical procedures and technologies for spaceflight, and training astronauts and other spaceflight participants on primary medical care. Education: A Doctor of Medicine or Doctor of Osteopathic Medicine and a residency in emergency medicine or a related field is required. They must also have specialized training in space medicine topics such as aerospace physiology, spacecraft medicine, microgravity medicine, radiation medicine, and telemedicine. Workplace settings: National and federal and international space agencies, private aerospace companies, and research institutions. Average salary: $120,000 per year

(Salary.com)

Galaxy-finder astronomers help us identify new galaxies, study their formation and evolution, and learn more about their distribution. Their work is essential to our understanding of the cosmos and our place in it. Primary duties: Developing and applying new algorithms and software to identify galaxies in astronomical data and collaborating with other astrophysicists to study the formation, evolution, and distribution of galaxies. Education: A doctorate in astrophysics or a related field is required. Workplace settings: Observatories, national and federal government, international space agencies, private aerospace companies, research institutions, and universities. Average salary: $125,560 per year (Bureau of Labor Statistics)

Planetary protection engineers play a vital role in ensuring that space exploration is conducted safely and responsibly and help to protect the Earth from contamination from other planets, moons, and asteroids and vice versa. Primary duties: Developing and implementing strategies to prevent microbial contamination of other planets, moons, and asteroids; conducting risk assessments to identify potential contamination pathways; developing and implementing protocols for handling and transporting samples from other planets, moons, and asteroids. Education: A Bachelor of Science in STEM is required. Workplace settings: National and federal government, international space agencies,

PHOTO BY BILL JELEN

(Bureau of Labor Statistics)

Global satellite policy regulatory engineers ensure that the satellite industry is able to operate in a fair and competitive environment and help to develop and implement policies and regulations that promote innovation and protect the interests of consumers and businesses. Primary duties: Advising and supporting the development and implementation of global satellite policy and regulatory initiatives, developing and advocating for technical aspects of broadband and spectrum policies that will further a company's business objectives and success, and monitoring and tracking changes in the global satellite policy and regulatory landscape. Education: A Bachelor of Science in engineering, law, or a related field is required. Workplace settings: Satellite operators, aerospace and telecom companies, government agencies, law firms, and consulting firms Average salary: $115,000 per year (Indeed.com)

Space medics assure the health and safety of astronauts and other spaceflight participants

The space tech industry is an exhilarating and swiftly expanding field brimming with diverse job opportunities. Employers in this industry prioritize both hard skills, such as STEM education and experience, and soft skills, such as adaptability, critical thinking, creativity, communication, and teamwork. While STEM expertise is crucial for many lucrative space tech roles, ample opportunities exist for individuals from non-STEM backgrounds, promising a life with solid compensation and benefits. Business development, marketing, communications, and law are just a few examples of fields that welcome nonSTEM professionals. If I could convince you to consider launching your career to new heights, how about a celebration at the edge of the universe? ■ Kitty Waldorf is a self-excellence professional with more than 14 years of experience in MENA and US markets, focused on education, healthcare, and security and defense. She has been voted as the Best Life Coach of the Nation’s Capital since 2019. In 2023, she was named the Winner of the Best Life Coaching Category in Washington City Paper readers’ poll. Connect with Waldorf.

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CAREERS

In the ever-evolving job market, a "good job" now encompasses stability, growth, and a culture of respect and inclusivity, setting a new standard for employers and employees alike.

Diversity, Equity, Inclusion, and Accessibility (DEIA): All employees should have equal opportunities in a workplace that values respect, fairness, and regular practice of DEIA. This includes actively removing systemic barriers faced by marginalized communities.

BEYOND THE PAYCHECK:

THE EIGHT PILLARS OF A TRULY GOOD JOB Empowering the workforce and fostering inclusive environments are at the heart of what makes a job truly good in today's dynamic employment landscape. By David N. Smith

n recent years, the job market has undergone significant transformations. The challenges of the pandemic, the rise of remote work, and the phenomenon known as the Great Resignation have reshaped the landscape of employment. Amidst these changes, there has been a growing emphasis on redefining what constitutes a "good job." For employees, this often translates to roles offering stability, job satisfaction, and growth opportunities. Employers, on the other hand, view good jobs as positions that attract and retain competent staff. A collaborative effort by the US Departments of Labor and Commerce has led to the establishment of the Good Jobs Initiative.

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This initiative outlines a comprehensive vision of job quality based on eight key principles: Recruitment and Hiring: This involves proactive recruitment of qualified candidates, particularly from underrepresented groups, ensuring a discrimination-free process. The focus is on skills-based evaluation, reducing unnecessary educational or experience prerequisites. Benefits: Both full-time and part-time employees should receive comprehensive benefits that support economic stability and mobility, such as health insurance, retirement plans, and family-friendly benefits.

Empowerment and Representation: Workers should have the freedom to form unions and engage in collective activities without fear of retaliation. They should also have a say in decisions affecting their work and the organization's direction. Job Security and Working Conditions: A safe, healthy, and accessible work environment is essential, with workers having job security, adequate and predictable hours, and freedom from harassment. The use of electronic monitoring and data should be transparent and equitable. Organizational Culture: A culture where all employees feel valued, can contribute meaningfully, and are respected, especially by leadership. Pay: Fair, transparent, and equitable compensation that reflects living wages, fair overtime, and increases with skills and

experience.

Skills and Career Advancement: Equal access to opportunities and resources for career progression within or outside the organization, including quality training and clear advancement paths. These principles set a new standard for job quality, reflecting the evolving needs and expectations of today's workforce and employers alike. ■

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TURKISH BUSINESS DIRECTORY

FINANCE

WHAT IS MONEY?

By Yasar Daglar

Understanding money is essential in today’s global economy.

oney, in its essence, serves as the lifeblood of modern economies, facilitating countless transactions and underpinning the complex financial systems that govern our lives. But what exactly is money? What gives it value, and how has it evolved over time? In this comprehensive exploration, we will delve into the fundamental concept of money, its history, its functions, and the various forms it can take.

PHOTO BY SHUTTERSTOCK / OLIA DANILEVICH

THE BASICS OF MONEY

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Money is a multifaceted concept, serving as a medium of exchange, a unit of account, and a store of value. These three key functions are the pillars of money's role in an economy. 1. Medium of Exchange: Money simplifies the process of trade and commerce by providing a universally accepted means of exchange. Instead of bartering goods and services, people can use money to acquire what they need, making transactions far more efficient. Whether you are buying groceries, paying rent, or investing in stocks, money is the intermediary that greases the wheels of commerce. 2. Unit of Account: Money allows for the easy comparison of the value of different goods and services. It provides a standard unit by which prices can be measured and compared. This standardization is crucial for businesses and individuals to make informed financial decisions. When you see a price tag, it is the monetary unit that allows you to understand the value of the item in question. 3. Store of Value: Money is a way to save and store wealth. You can earn money and save it for future use. This ability to retain value over time is a crucial aspect of money. It ensures that you can save your wealth today and use it to meet your needs and goals in the future, whether it is for a comfortable retirement, a new home, or your child's education.

FINANCE

Money: More than just currency, it is a crucial pillar shaping economies and enabling efficient trade and commerce. THE HISTORY OF MONEY The concept of money has evolved over thousands of years. It began with barter systems, where people exchanged goods directly, but this method had limitations. To address these limitations, societies turned to various forms of money, each with its own unique characteristics. 1. Commodity Money: In ancient times, commodities like cattle, grain, or precious metals like gold and silver served as money. The value of these items was well-understood, making them ideal for trade. Gold and silver coins were common mediums of exchange in many ancient civilizations. 2. Fiat Money: Modern economies use fiat money, which has no intrinsic value. It derives its value from the trust and confidence of the people who use it. Governments issue fiat currency and ensure its stability through monetary policies. The US dollar, the Euro, and many other global currencies are examples of fiat money. 3. Digital Money: In the digital age, physical currency is no longer the sole representation of money. Digital currencies, such as cryptocurrencies like Bitcoin, have gained popularity as decentralized forms of money. They rely on blockchain technology and offer a new perspective on the future of money. Digital payment systems, such as PayPal and mobile banking apps, have also revolutionized the way we handle money in the modern world.

THE ROLE OF CENTRAL BANKS Central banks play a vital role in managing a country's money supply and maintaining the stability of its currency. They use tools like interest rates and open market operations to control inflation and ensure economic stability. By carefully regulating the money supply, central banks aim to create an environment of price stability and sustainable economic growth.

MONEY IN THE DIGITAL AGE The advent of the Internet has revolutionized the way we think about money. Online banking, digital payment systems, and cryptocurrencies have made money more accessible and convenient. It is now possible to make purchases, transfer funds, and invest in assets with just a few clicks on a computer or a smartphone. Digital wallets, contactless payments, and the rise of ecommerce have reshaped the landscape of financial transactions.

THE FUTURE OF MONEY The future of money is a topic of ongoing debate and innovation. The rise of cryptocurrencies and the potential for central bank digital currencies are reshaping the

landscape of finance. As technology continues to advance, the concept of money may continue to evolve, offering new opportunities and challenges for individuals and economies. Decentralized finance and blockchain technology are at the forefront of these developments, promising to transform traditional financial systems. In conclusion, money is not just the notes and coins in our wallets; it is a dynamic and evolving concept that has played a fundamental role in shaping human society. It serves as a medium of exchange, a unit of account, and a store of value, making it an indispensable part of our daily lives. Understanding the history and functions of money is essential for navigating the complexities of modern economies and financial systems. ■ Yasar Daglar, born in 1975, is a seasoned financial consultant residing in the United States since 1993. Passionate about helping others achieve financial success, he entered the finance and consulting arena in 2003. Over two decades, he has offered invaluable guidance to individuals and businesses on money and credit matters. Daglar's commitment to empowering others through sound financial practices has earned him respect as a trusted advisor in the world of finance and credit consulting.

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PHOTO BY SHUTTERSTOCK / GORODENKOFF

TECHNOLOGY

EXTENDED REALITY (XR) AND METAVERSE Exploring New Realities: The Metaverse and Extended Reality By Hurriyet Aydin Ok

magine stepping into a virtual world where you can shop, travel, and attend events. That's the promise of the metaverse, an emerging digital landscape

that extends our reality. The metaverse combines augmented reality (AR), virtual reality (VR), and mixed reality (MR)— together known as Extended Reality (XR)— to create immersive experiences that go beyond the screen.

SHOPPING AND TOURISM TRANSFORMED With XR, shopping becomes an interactive adventure. Apps from companies like IKEA and Wayfair let you see how furniture looks in your room before you buy. Similarly, VR takes tourism to new heights. The Hagia Sophia 360 Tour, for instance, offers a virtual walkthrough of the iconic heritage site, bringing history to life from anywhere in the world.

CULTURAL CELEBRATIONS IN THE METAVERSE The metaverse also offers a new venue for cultural celebration. TATV's Journey Through Turkiye: A Century in Reflection is a virtual exhibit that allows visitors to experience

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TECHNOLOGY

Türkiye's rich history through a digital gallery. Whether on a phone or a VR headset, visitors can explore as personalized avatars, adding a personal touch to their digital experience. NAVIGATING POTENTIAL PITFALLS Yet, for all its wonders, XR is not without risks. There is concern about its addictiveness and the potential for creating isolation or misinformation. That is why organizations like the XR Safety Initiative (XRSI) are critical. They are working to educate and guide both the public and policymakers, ensuring XR is used safely and ethically. LOOKING AHEAD As we chart this digital frontier, it is about balance—embracing the possibilities XR offers while safeguarding against its challenges. With thoughtful development and responsible use, XR can enhance our lives without compromising our well-being. ■ Hurriyet Aydin Ok is the Founder of VRT-U, LLC, a startup technology venture focusing on XR technologies. He is also a senior research fellow at GWU Cyber Security & Privacy

augmented and virtual reality. Hurriyet was a member of the IT leadership team for over 24 years at the World Bank Group, and contributed in the areas of new technology infrastructure strategy and cybersecurity. Ok holds a PhD in Computer Science from the GWU, and M.S. and B.S. Degrees from Hacettepe University, Ankara, Türkiye.

PHOTO BY SHUTTERSTOCK

Research Institute (CSPRI) and teaches courses in E-Commerce Security and

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BRIDGING THE GAP:

COMMUNICATIONS AND UNDERSTANDING CULTURAL DIFFERENCES Preserve one’s own traditions and customs while adapting to a new environment. By Suheyla Tayla

n an increasingly globalized world, the ability to communicate across cultural boundaries is not just a skill or art, it is a multi-disciplinary science. Communication in such a diverse environment depends on the transmission of information and an understanding of and respect for the intricate designs of different cultural backgrounds. The convergence of international markets, mobility of workers, and the ubiquity of digital communication tools have brought diverse cultures into closer contact than ever before. As the world becomes increasingly interconnected, effective multi-cultural communication has become essential. It is the cornerstone upon which relationships are built, businesses thrive, and societies progress. However, this proximity does not necessarily translate into understanding. Cultural differences can create communication barriers that, if not skillfully navigated, can lead to misunderstanding, frustration, and lost opportunities. Culture can be likened to an iceberg, with some aspects visible above the 64 TURKNETWORK | DEC 2023

surface, such as language, dress, and food, while a vast array of beliefs, values, and thought patterns remain unseen below the surface. These hidden elements profoundly influence how messages are sent, received, and interpreted. Cultural differences are defined as the values, beliefs, and behaviors learned and shared by dissimilar but interacting groups in terms of nationality, ethnicity, gender, age, physical characteristics, sexual orientation, economic status, education, profession, and religion. Language is the most obvious barrier to cross-cultural communication. Even when a common language is shared, nuances, idioms, and colloquialisms can lead to misunderstandings. Nonverbal communication, which includes facial expressions, gestures, and body language, also varies significantly across culture. Moreover, concepts of time and space differ across cultures. Technology has made communication across differences easier, but it also introduced new challenges. Email, social media, and instant messaging lack the nonverbal cues. This absence can lead to misinterpretation, especially when

parties involved come from different cultural backgrounds. Additionally, the rapid pace of digital communication often leaves little time for the reflection and clarification that cross-cultural communication frequently requires. Living in a Different Culture Is a Challenging Experience but an Enriching Strength for Diaspora Members Being a diaspora member means living at the confluence of past and present; tradition and innovation. It is a life adorned with the vibrant threads of two cultures, woven into the fabric of one’s identity. The initial phase often brings the sense of dislocation, as one grapples with the nuances of a new language, unfamiliar environment, and customs. Traditional dishes and ancestral talks become cherished treasures for the diaspora; they are keys to the homeland that nourish the soul. Festivals turn into poignant reminders of the community left behind, yet they also serve as bridges, inviting new friends to partake in one’s cultural heritage. This painful period has been theme of very

striking novels. Indian-American author Jhumpa Lahiri, who has written several books about the immigrant experience, in her book The Namesake, follows the life of Gogol Ganguli, the son of Bengali immigrants to the United States, as he navigates the challenges of growing up between two cultures. DominicanAmerican author Junot Díaz also has written several books about the immigrant experience, including The Brief Wondrous Life of Oscar Wao. This novel tells the story of a Dominican-American man who struggles to find his place in the world. Despite its constant challenges, living in a different culture is a powerful crucible for growth. The challenge lies in balancing the reverence for one’s roots with the adaptability to flourish in a different cultural soil. By addressing this challenge, diaspora members can effectively bridge cultural divides. The intercultural experiences teach diaspora members the concept of living together. To navigate the complexities of crosscultural communication, they can adopt several strategies. I would like to highlight some of the

primary strategies. The first strategy has two pillars: 1) to become aware of their own culture, values, and strengths; and 2) to become aware of their own cultural biases and assumptions. This initial strategy of self-awareness creates a foundation for understanding and respecting differences. The second strategy is active listening and empathy. Active listening requires paying full attention to the speaker, understanding the message, and responding thoughtfully. Empathy goes hand-in-hand with active listening, and both will help to reduce misunderstandings. Building relationships is the third important strategy, because strong relationships are the foundation of effective communication. Taking time to build trust and rapport can go a long way in facilitating smoother interactions. However, it requires patience, openness, and willingness to live together. By embracing cultural differences and actively working to bridge communication gaps, individuals can thrive in a multicultural world. Being part of a diaspora is about building bridges—between the past and the future, the homeland you were born into and the new land you choose to live in. It is the bridge that connects the islands of our diverse cultural identities. As Turkish-Americans, we have the advantage of coming from a country

of multi-cultures, like the Turkish traditional art of “marbling” (Ebru)—so many different colors and shapes intertwined with each other to create a masterpiece. Being a member of a larger society by preserving one’s own traditions and customs while also adapting to the new environment embracing the values of the new culture one arrives in is not that difficult for us. We know that this process broadens our horizons, deepens our understanding of the world, and even changes our lives in ways we never imagined. We contribute to the diversity, enrichening, and bettering the countries we moved to. By crossing this bridge and connecting different cultures with respect, empathy, and an open mind, we create a more harmonious and interconnected world. The future belongs to those who can communicate across cultures with ease and grace, embracing the rich tapestry of human diversity. ■ For 30 years, Suheyla Tayla was a senior political strategist at the US Embassy in Ankara, advising 10 ambassadors through significant regional events, including wars and political upheavals. She held roles at the Anatolia News Agency and led the Embassy's Local Employees Association. Honored with multiple awards for her exemplary service, Tayla now serves as Vice President at Mercury Public Relations. An Ankara University alumna with advanced studies in International Law of the Seas, she is a revered figure in international relations.

PHOTO BY DESIGNER491

IMAGE BY ROMOLOTAVANI

PUBLIC RELATIONS

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TRAVEL

■ Picture 1

■ Van Lake

VAN: TÜRKİYE’S LARGEST LAKE AND HISTORIC CITY Cultural landmarks and traditions adorn this fortressed town. By Nil Güler

ast time, I wrote about İznik and Iznik Lake. This time we are going to the East, to the biggest lake of Türkiye. The people of Van call their lake “Van Denizi” or “Sea of Van.” I went to Van almost ten years ago. The city has a very good university named Van Yüzüncü Yıl University, which is on the shores of the lake. We stayed on their beautiful campus. Lake Van is the largest lake in Türkiye and the second largest

in the Middle East. It is also the biggest sodium water lake in the world.

was later annexed to the Ottoman Empire in 1543. Russian forces occupied the city from 1915 to 1917 during World War I.1

HISTORY OF VAN

Van has been a large city since the first millennium BCE, first known as Tushpa, the capital of the kingdom of Urartu from the 9th century BCE to the 6th century BCE. After the collapse of Urartu, the city was controlled by Meds, Armenians, and Byzantium. Then the region fell to the Seljuq Turks after their victory over Byzantium with the Battle of Malazgirt (1071) and

THE FORTRESS OF VAN AND THE MUSEUM

The fortress is a massive stone fortification built by the ancient kingdom of Urartu during the 9th to 7th centuries BCE and is the largest example of its kind. At the foot of Van Castle, the current Van Museum opened in the spring of 2020 after the original museum was damaged in 2011 earthquakes. The museum focuses on the Urartian civilization. The Urartian exhibits include gold jewelry and an array of bronze belts, helmets, horse armor, and terracotta figures, as well as other items belonging to the Roman-Byzantine, Seljuk, Akkoyunlu, KaraKoyunlu, and Ottoman periods.2 In the museum, you can find answers to how human civilization became what it is today. AKDAMAR ISLAND AND THE CHURCH

■ The Fortress of Van

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Akdamar is an Island in Lake Van. Akdamar Church is a relic of the Armenian Orthodoxy and the high point of Armenian Art.

TRAVEL

■ Akdamar Island and The Cathedral

It also reflects the cultural diversity of eastern Anatolia. The church building features frescoes depicting the Bible and Old Testament scenes and elements of Islamic art with geometrical and floral motifs. During World War I, when thousands of Armenians and Turks were killed, the church was abandoned. The services started in 2018 with the participation of Armenians from Türkiye and around the world as well as Armenia; these services are expected to be held annually from now on. Akdamar is on the tentative list of the UNESCO World Heritage Center.3

■ Tombstones of Ahlat

■ Van Cat

can certainly be linked to the development of so-called “milk houses,” which would serve early morning meals of milk, cheese, and bread to laborers in the 1940s.4

of Turkish-Islamic architecture, there are more than 8,000 graves, 1,500 of which are in perfect condition.5 This site is also on the UNESCO tentative list.3 ■

AROUND VAN LAKE: TOMBSTONES OF AHLAT

References

VAN CAT

The Van cat is a distinctive landrace (or "natural breed") of the domestic cat found around Lake Van. They have a semi-longhaired coat, which is soft and silky rather than woolly or fluffy. Paws are tufted, and the tail should be a luxuriant brush. They may have two amber eyes, two blue eyes, or one of each; a pure white body; and a distinctive colored head and tail. VAN BREAKFAST

Van is the capital of the sprawling (serpme kahvaltı) or breakfast spread. It can contain up to 30 dishes, and they often heavily emphasize dairy products. There are a few reasons: Van’s location on the Silk Road, an ancient trade route linking the Western world with the Middle East and Asia, would have supplied a constant flow of ravenous travelers. But locals say the more modern history of Van breakfasts

During our visit to Van, we had the chance of traveling around Van Sea, making a complete tour of the all-small towns. There is a very good highway around the lake which makes a loop and covers many small towns. All of them are very important and very special. But I was affected very much by The Tombstones of Ahlat, which is the world's largest Turkish-Islamic cemetery in the Middle Ages, located in the Ahlat district of Bitlis around Van lake. The cemetery is an open-air museum today. We learned that the cemetery stone heights were determined in line with the status of the dead person. Some of them reach four to five meters. According to studies at Ahlat Seljuk Cemetery, which is one of the most beautiful examples

1. Tesch N. Lake Van. Britannica. Accessed: www. britannica.com/place/Lake-Van. 2. Van Fortress. Wikipedia. 3. Tentative Lists. UNESCO World Heritage Convention. 4. Why this city is the world capital of breakfasts. CNN Travel. 5. The Tombstones of Ahlat the Urartian and Ottoman citadel. Wikipedia. Nil Guler, PhD, is a graduate of Robert College and Middle East Technical University in Türkiye. where she got her BSc in civil engineering (METU) and her PhD in management from Istanbul University. She carried out extensive academic and administrative work in national and international fields together with her social work for students and women. She has over 100 scientific articles and papers. She took part in many international and national conferences as a speaker. In 2003, she became full professor. Between 2008 and 2015, she served as the Dean of Maritime Faculty of Istanbul Technical University. She retired as a professor from Istanbul Technical University Currently she is a partner in GT consultants.

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PHOTO BY OLGA L GALKINA

REFLECTIONS FROM TÜRKİYE: A PERSONAL ODYSSEY

FEMININE FLOW FOUND IN A CORNER OF KADIKOY Finding, keeping, and defending your safe space. By Tara Alisbah

ast spring, in a little corner of Moda and just a few weeks before I left Türkiye, I had my first lesson in Wing Chun (Wing Tsun), the only martial art developed by a woman. It had such a profound effect on me that I am writing about it eight months later. What does it mean to be a woman? Or how can you tell a woman created it? Listening to my Sifu Eren Buyukkapanci explain it, I was fascinated with how it seemed to echo and affirm the lessons about boundaries and self-care and the role of conflict versus self-honoring I am currently uncovering.

68 TURKNETWORK | DEC 2023

Wing Chun is a Chinese martial art developed approximately 300 years ago in a Shaolin monastery in China by a nun named Ng Mui, one of the great martial arts masters of her time. Legend has it that Ng Mui adapted her knowledge to create a system suitable for a smaller person to defend against larger opponents effectively. She supposedly taught this system to a young woman named Yim Wing Chun, from whom the martial art gets its name. It was not by chance that I discovered this discipline; I was searching for it. I have practiced Qi Gong for many years, essentially a moving meditation to cultivate, purify, and store energy. I was part of a group that

practiced in a park in Hilton Head, South Carolina, for many years. More recently, I have been drawn to the more aggressive martial arts because something in me wants to express a force, strength, or maybe anger. I want to punch stuff. I want to punch men who know how to defend themselves if I am being honest. I want to spar with women who understand the same graceful fighting dance that is Wing Chun. I guess my inner power wants to express itself healthily and physically. Months before finding Wing Chun, I began learning Krav Maga from a Syrian refugee living in Kadikoy. This training was hard-core and involved individual defensive moves

REFLECTIONS FROM TÜRKİYE: A PERSONAL ODYSSEY

to incapacitate an attacker to give yourself enough time to get away. The system did not quite speak to me as a whole woman, but it provided a wonderful outlet for my inner aggressor. Wing Chun, on the other hand, is based on a philosophy of feminine principles like flow, presence, awareness, and adaptability. One of the first things my Sifu did was to stand on one leg and turn in a circle with

attention was outside of me and on my surroundings. I was so used to using my senses to scan for possible threats to my safety that I could not turn it off. That is why this martial art is so optimal for a woman. It builds on what she naturally is, while training her to be her own protector. He explained that the first rule is to be aware of your surroundings and not get in a situation where you might have to defend

incapacitate him. If you are being attacked, do not run away, move toward the danger and finish it. When I heard him say this, I was torn between fainting and shouting for joy. We are all aware, I am sure, of how counter-intuitive that idea is, especially for a woman, helpless as we have learned to be. Something in me crystallized. The coin dropped! Jeton düştü, as we would say in Turkish. If every woman trained

the other leg extended out in front of his body. “This is my space,” he said, “and if you try to come into it uninvited, I will defend it. I will warn you first. But if you keep coming even after that, I will finish you to take care of myself.” I almost cried when I heard this. Do you know how empowering and kind of liberating that was to hear? I am supposed to take care of myself? First and foremost? That I have a space that is mine, inviolable and that anyone else may not enter without my permission! I am not only allowed to but meant to defend it? As a mother I had that instinctive Mother Lion energy for my child, but when it came to my own body, I had lost it. I have spent my life being vigilant, constantly scanning my surroundings and holding my body taut, ready to fight or flee. This was not entirely conscious. I just thought I was observant, but no one except a spy needs to be THAT observant. So, observing my Sifu’s utterly relaxed state: shoulders down, unhurried steps, clear and focused movements, I became acutely aware of my own inner mental flurry, the tightness in my shoulders and hips, and just how much of my

yourself and hurt someone. If you sense a person or situation like that, just remove yourself quickly, he said, for both your sakes. Being aware and honoring that awareness by removing yourself—that is self-care. That is also taking care of the other. That is a woman’s superpower! There is no spirit of conflict here, no need to prove one’s strength or seek to fight. He further explained the feminine flow of Wing Chun like this: if you must defend yourself, then the flow means your capacity to adapt and build on instinctive reactions to aggression. It also refers to the flow of timing, balance, yin and yang, protecting the head, protecting the central channel. The flow here is like water: if an obstacle is in your path, do not confront it; go around it. Find another way. For example, if your aggressor is vital, do not fight him, do not resist, and allow the first action because if you fight it, it will get tighter and stronger. For example, if he pulls your hair, jerking your head back, he allows your head to fall back, which causes him to put his guard down. Then “go around him,” meaning perform the moves you have learned to get free and

in self-defense, most movies and TV shows would lose their plot lines. Gender power structures would crumble away. Abused women would be a thing of the past. A woman could and would protect her own body as she would protect her child. Domination through threat of physical force would no longer be possible. Rather than cowering, a woman would say "No. Not today. Not ever." Wing Chun is women's No. But do not believe this means Wing Chun is only for women. Bruce Lee was a practitioner. His famous sayings: “be like water, my friend,” and “The best defense is a good offense,” were about Wing Chun. I wish to thank Ng Mui for her contribution to women remembering and claiming their power and to this Turkish Master for bringing his gentle teaching to my corner of Kadikoy. ■ Tara Alisbah is the author of Turkish Hands, Gesturing Your Way Home, a short and amusing book documenting the hand (and facial) language that Turks use to communicate with each other in place of words.

DEC 2023 | TURKNETWORK 69

A TASTE OF TURKISH CUISINE

CHICKEN

KEBABS

By Sheilah Kaufman

his authentic 18th century Ottoman dish has remained virtually unchanged for 300 years, and is still very popular. I keep frozen packages of chicken thighs in my freezer since they are moister than breasts. To prepare the onion juice, finely grate two or three large onions and press the pieces through a fine sieve using the back of a wooden spoon. Serves 4

An 18th century Ottoman culinary treasure, this dish combines succulent chicken thighs with aromatic spices and onion juice, remaining a beloved classic for 300 years. 70 TURKNETWORK | DEC 2023

4 or 5 boned, skinned, boned chicken thighs cut into 1 1/2-inch cubes 1/4 cup onion juice 1 teaspoon salt 1 teaspoon freshly ground black pepper 1 teaspoon cinnamon 4 tablespoons butter, melted If using wooden skewers (and not metal ones) soak them in water for one hour prior to use. ● Place the chicken in a shallow dish or a large zip lock bag and pour the onion juice over them. ● Season with cinnamon, salt, and pepper. Mix well and if using a bowl, cover, and refrigerate for at least an hour. If using a bag, shake to mix well before putting in ●

the refrigerator. Remove from the refrigerator for an hour before cooking and set aside at room temperature. ● Thread the chicken on the skewers with 4 or 5 pieces of chicken per skewer. Repeat until each skewer is threaded. ● Heat a grill or broiler and brush chicken with melted butter and cook about 10 to 12 minutes,or until done. ● Cook on all sides. Brush with melted butter again and serve hot. HINT: A test for telling if chicken is done, cut one piece. If there is any pink showing it is NOT done. ■ References Chicken Kebabs from The Turkish Cookbook: Regional Recipes and Stories by Nur Ilkin and Sheilah Kaufman Sheilah Kaufman is the author of 28 cookbooks and is a popular lecturer for organizations and clubs around the country (including the Library of Congress, The National Book Festival, Epcot, the Textile Museum, the Turkish Embassy, diplomatic groups, and senior residential centers). Cookbook topics include culinary histories, some with tastings (like her popular History of Chocolate), and other histories (such as the history of words, phrases, and nursery rhymes). Kaufman and Paula Jacobs on edit and proofread cookbooks, novels, and websites; they test recipes; and more.

HEALTHY EATING

The Mediterranean Diet:

A GATEWAY TO GOOD HEALTH The Mediterranean diet: A blend of flavorful, heart-healthy foods fostering longevity and wellness. By David N. Smith

n a world where fast food and processed meals often dominate our dining tables, the Mediterranean diet emerges as a beacon of health and well-being. Renowned for its nutritional benefits, this diet has been a subject of interest for nutritionists and food lovers alike. But what exactly makes Mediterranean cuisine so healthy? Let us delve into the core elements that make this diet not just a meal plan, but a lifestyle choice promoting longevity and vitality. HEART HEALTH AND LONGEVITY One of the most significant benefits of the Mediterranean diet is its positive impact on heart health. Rich in fruits, vegetables, whole grains, and healthy fats, particularly olive oil, this diet is low in saturated fats and high in monounsaturated fats. These components work together to lower cholesterol levels and reduce the risk of cardiovascular diseases. Studies have shown that populations around the Mediterranean basin, where this diet is prevalent, often have lower rates of heart disease compared to other regions.

slows down glucose absorption and stabilizes blood sugar levels. Moreover, the healthy fats from olive oil and nuts improve insulin sensitivity, making it a suitable dietary choice for individuals with diabetes. CANCER PREVENTION The abundance of antioxidants in fruits, vegetables, and whole grains in the Mediterranean diet plays a crucial role in cancer prevention. These antioxidants combat oxidative stress and inflammation, which are known contributors to cancer development. Regular consumption of these nutrient-rich foods reduces the risk of various types of cancer, including breast, colon, and prostate cancer. MENTAL HEALTH AND COGNITIVE FUNCTION Emerging research suggests that the Mediterranean diet may also have a positive impact

on mental health and cognitive function. The omega-3 fatty acids found in fish, a staple in this diet, are essential for brain health. They may reduce the risk of developing cognitive disorders like Alzheimer's disease and improve overall mental well-being. CONCLUSION The Mediterranean diet is more than just a way of eating; it is a holistic approach to a healthier life. By incorporating a variety of nutrient-rich foods, emphasizing plantbased ingredients, and focusing on whole, unprocessed items, this diet offers a sustainable path to good health. It is not only about the food but also about enjoying meals with family and friends, savoring each bite, and living a life full of flavor and health. As we embrace the Mediterranean way, we open ourselves to a world of culinary delights and health benefits that stand the test of time. ■

WEIGHT MANAGEMENT Contrary to the high-calorie, low-nutrient foods that characterize many modern diets, Mediterranean cuisine is both filling and nutritious. It emphasizes portion control and focuses on plant-based foods, which are high in fiber and help in maintaining a healthy weight. The diet encourages eating fish and poultry over red meat, which further aids in weight management and reduces the risk of obesity. DIABETES PREVENTION The Mediterranean diet is also beneficial in preventing and managing diabetes. The high fiber content in whole grains and legumes DEC 2023 | TURKNETWORK 71

WE FINANCE UP TO

BUSINESS PROFILE FURNITURE

months

CHANDELIERS RUGS CURTAINS

The Largest Turkish Furniture Collection THE LARGEST TURKISH FURNITURE COLLECTION

urkish furniture is designed and made from the highest quality materials to ensure comfort, performance and attractive appearance for a very long life. Different styles are produced such as classical, traditional and contemporary. With its designers and architects combined with its flexible production capacity, the Turkish furniture industry is able to satisfy the requirements of all individual markets all over the world. Today, with all these aspects of the furniture industry, Türkiye is among the most promising furniture suppliers in the world.

Craftsmanship and Quality Turkish furniture is known for its exceptional craftsmanship and quality. Turkish furniture manufacturers use the best materials, including high-quality woods, metals, and fabrics to create furniture pieces that are both beautiful and durable. The manufacturers take pride in their work, and it shows in the quality of their products. Unique Designs Turkish designs are known for their unique appeal. Turkish furniture manufacturers offer a wide range of furniture designs that cater to various tastes and preferences. From classic to contemporary designs, Turkish furniture adds character to any interior

space. Each piece of furniture is masterfully crafted to bring out the natural beauty of the materials.

Comfort and Ergonomics Turkish furniture is not only visually appealing but also comfortable and ergonomically designed. Turkish furniture manufacturers understand the importance of ergonomics and have carefully designed furniture pieces that follow the natural curves of the human body, ensuring maximum comfort for the users. From furniture that adds chic and aliveness to your house to accessories that complete your designs, it is possible to find anything you need in WinWin Furniture for your home. WinWin Furniture, produced with first-class quality materials and top-notch technologies, will not only add elegance to your home with its designs but will also allow you to use it for a long time with its durability. When you experience the comfort of comfortable armchairs, functional coffee tables and the best beds for your body, you will realize our difference and enjoy the endless comfort. Experience the beauty and elegance of luxury Turkish furniture by contacting us or visiting our showroom. Our team is dedicated to providing exceptional service and helping you find the perfect pieces for your home.

Woodbridge Store: 2571 Dynaﬆy Loop, Woodbridge, VA 22192

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Manassas Store: 9109 Mathis Ave, Manassas, VA 20110

@winwinfurn

(571) 348 48 80

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info@winwinfurn.com

AUTORIZED DEALER WinWin Furniture authorized dealer of Turkish furniture companies:

WIN WIN FURNITURE Woodbridge Store: 2571 Dynasty Loop Woodbridge, VA 22192 Manassas Store: 9109 Mathis Ave. Manassas, VA 20110 (571) 348-4880 / info@winwinfurn.com / www.winwinfurn.com

72 TURKNETWORK | DEC 2023

BUSINESS PROFILE

Yataş Group grows in North American market Yataş Group, a leader in design and quality, is making strides in North America with brands like Yataş Bedding and Enza Home.

ataş Group has a well-deserved reputation for not only being a design and technology-led company but also for its uncompromising production quality. Notably in the mattress sector, it is one of Europe's largest manufacturers with an annual production capacity of one million. Relentlessly pursuing innovative and inspiring ideas from upholstery to complementary products for all living spaces, Yataş Group is committed to building trust-based, long-lasting relationships with all its stakeholders. The Group is taking firm steps forward into the future with its strong corporate structure and continuous investments in its brands worldwide.

Enza Home International has an extensive sales professional network that concentrates on sales and retail training and a US office staff who are committed to excellent customer service and sales support. While the company ships in full and mixed containers direct from its factories in Türkiye, it also ships a majority of its North America assortment from a 70,000-square-foot distribution center in North Carolina. The company is committed to becoming a well-known brand in the North American market.

Yataş Bedding, as a well-established brand specializing in sleep health, comfort, and bedroom elegance, offers a wide range of mattresses using the most advanced technologies and carefully selected materials. Its textile collections also stand out with their innovative features and fashion-forward designs. Enza Home, inspired by people in its designs, designs furniture with high aesthetic quality and living in life. Adopting the principle of qualified craftsmanship, uncompromising attention to detail, and extraordinary material selection, Enza Home continues to collaborate with awardwinning designers worldwide. Turkish furniture manufacturer Yatas Group made inroads into the North American market in 2020 by establishing Enza Home International in High Point, North Carolina. As part of that initiative, the 47-year-old vertically integrated manufacturer has set up a North American marketing arm which is led by industry veteran Chad Turney the North America Director. Turney, a long-time furniture executive in the industry has developed a furniture and bedding company that is specifically designed and scaled for this market.

ENZA HOME INTERNATIONAL PO Box 1727 High Point NC 27261 USA

(336) 307-450 info@enzahomeusa.com www.enzahomeusa.com

DEC 2023 | TURKNETWORK 73

DID YOU KNOW?

NO SKYSCRAPERS: DUE TO THE HEIGHT OF BUILDINGS ACT, NO BUILDING IN DC CAN BE TALLER THAN THE CAPITOL BUILDING, RESULTING IN A CITYSCAPE WITHOUT SKYSCRAPERS.

THE TULIP’S ORIGIN: CONTRARY TO POPULAR BELIEF, TULIPS ORIGINATED IN TÜRKİYE,, NOT HOLLAND. THE FLOWER WAS A SYMBOL OF THE OTTOMAN EMPIRE AND PLAYED A SIGNIFICANT ROLE IN TURKISH CULTURE.

IMAGE BY VIKAYATSKINA

PHOTO BY PIXABAY

ANKARA, THE CAPITAL: WHILE ISTANBUL IS WELL-KNOWN, ANKARA IS THE CAPITAL AND THE SECOND-LARGEST CITY IN TURKEY.

BIRTHPLACE OF SANTA CLAUS: SAINT NICHOLAS, KNOWN AS SANTA CLAUS, WAS BORN IN PATARA, TÜRKİYE,, AND LATER BECAME THE BISHOP OF MYRA IN THE 4TH CENTURY.

TURKISH DELIGHT: ALSO KNOWN AS LOKUM, TURKISH DELIGHT IS A FAMOUS SWEET, DATING BACK TO OTTOMAN TIMES.

74 TURKNETWORK | DEC 2023

THE METRO SYSTEM: THE WASHINGTON METRO, OPENED IN 1976, IS THE SECOND-BUSIEST RAPID TRANSIT SYSTEM IN THE US AND IS RENOWNED FOR ITS CLEAN, EFFICIENT SERVICE AND UNIQUE BRUTALIST ARCHITECTURE.

THE LANGUAGE: THE TURKISH LANGUAGE USES THE LATIN SCRIPT AND UNDERWENT A MAJOR REFORM UNDER ATATÜRK’S LEADERSHIP.

CAPPADOCIA’S HOT AIR BALLOONS: THE SURREAL LANDSCAPE OF CAPPADOCIA IS FAMOUS FOR ITS HOT AIR BALLOON RIDES, OFFERING BREATHTAKING VIEWS OF ITS UNIQUE ROCK FORMATIONS.

IMAGE BY ADRI MARIE

MOUNT ARARAT: THE LEGENDARY RESTING PLACE OF NOAH'S ARK, MOUNT ARARAT IS TÜRKİYE'S HIGHEST PEAK.

FURNITURE

FURNITURE CHANDELIERS RUGS CURTAINS

Authorized dealer of Turkish furniture companies: WE FINANCE UP TO

60 months

Woodbridge Store: 2571 Dynaﬆy Loop, Woodbridge, VA 22192 Manassas Store: 9109 Mathis Ave, Manassas, VA 20110 (571) 348 48 80 www.winwinfurn.com info@winwinfurn.com

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THE LARGEST TURKISH FURNITURE COLLECTION

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