AMERICA’S BEST BUSINESS OPPORTUNITY MAGAZINE
FranchiseConnect
®
VOL 02 ● ISSUE 01
JAN/FEB 2020
PET FRANCHISES
IN THE UNITED STATES
INDUSTRY REPORT
TAKING A DEEP DIVE INTO FRANCHISING’S VALUE PROPOSITION
Tips for Starting Your Own Pet Franchise HOW TO MAKE MONEY IN REAL ESTATE EVEN IF YOU’RE NOT IN THE
REAL ESTATE BUSINESS
LEGAL ADVICE
The Journey to Franchise
Ownership through Due Diligence
MEET THE PEOPLE BEHIND THE BRANDS
Franchise Connect ®
SCENTHOUND
TOP 100 PET FRANCHIS 2020
ES
dlapiper.com dlapiper.com
SHOULDER SHOULDER TO SHOULDER. SHOULDER TO SHOULDER. TO SHOULDER.
dlapiper.com
When it comes to our clients and their business issues, we’re in the trenches with them. When they need practical to complicated problems When it comessolutions to our clients and their business that extend the world, we them. are there. We are issues, we’rearound in the trenches with When they a law practical firm that solutions works ourtheir clients wherever need to complicated problems When it comes to ouralongside clients and business and whenever they need us. that extend around the world, we are there. We are issues, we’re in the trenches with them. When they aneed law practical firm that solutions works alongside our clients wherever to complicated problems and they need us. we are there. We are that whenever extend around the world, a law firm that works alongside our clients wherever and whenever they need us.
Richard G. Greenstein, 1201 West Peachtree Street, Suite 2800, Atlanta, GA 30309 | DLA Piper LLP (US) is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. Further details of these entities can be found at www.dlapiper.com | Attorney Advertising | MRS000100545 Richard G. Greenstein, 1201 West Peachtree Street, Suite 2800, Atlanta, GA 30309 | DLA Piper LLP (US) is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. Further details of these entities can be found at www.dlapiper.com | Attorney Advertising | MRS000100545 Richard G. Greenstein, 1201 West Peachtree Street, Suite 2800, Atlanta, GA 30309 | DLA Piper LLP (US) is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. Further details of these entities can be found at www.dlapiper.com | Attorney Advertising | MRS000100545
Providing Superior Health Care Programs that will Positively Affect Millions of Lives! Offering A New Opportunity in Revolutionary Health and Wellness Services for Individuals and Organizations. Our franchisees provide services in three vertical markets that are in huge demand today: 1. Medical Support Services Behavioral Health Screenings DNA Testing Nutritional Supplements Weight Loss System Chronic Care Management (CCM) Thermal Imaging 2. Senior Wellness 3. Workplace Wellness
The RX2Live franchise offers an outstanding return on investment for the franchisee and ďŹ lls a critical need in the marketplace. You are in the right place at the right time to position yourself in a unique franchise that is poised for explosive growth.
Judy Cole (757) 323-3798 jcole@rx2live.com http://virginiadc.rx2live.com
The world’s first wellness-focused membership-based dog grooming franchise $75B U.S. PET INDUSTRY
Scenthound is a revolutionary franchise concept
Recession-proof & Amazon-resistant
pioneering a new frontier of dog care in a booming pet industry.
GROUND FLOOR OPPORTUNITY Exceptional support & training RECURRING & WALK-IN REVENUE High profit margin potential & low
Our unique membership-based model helps dogs stay healthy, keeps pet parents coming back, and provides recurring revenue for franchise partners.
investment (starts at just over $200K) APPROVED
FOR INFORMATION ABOUT JOINING OUR PACK
visit scenthoundfranchise.com or call 561-581-2005
We pledge you won’t be disappointed!
COMMERCIAL BUILDING SERVICES NEW BUILD
●
REMODEL
●
UPFIT
ITEK Construction + Consulting, Inc. | 627 Carlisle Dr. Herndon VA 20171 Phone (703) 261-6663 ● info@itekconstruction.com ● www.itekconstruction.com
WHAT'S INSIDE
09
FROM THE PUBLISHER What is Your New Year's Business Resolution?
14
Sitki Kazanci
COVER STORY PET FRANCHISES IN THE U.S.
10
START SMART Why Not Buy a Business While Planning for the Next Recession?
By Rick Morgin
INDUSTRY REPORT
12
Veterans in Franchising: From the Battlefield to the Boardroom
By Faizun Kamal
13
Selling Franchises? It’s all about R-T-C
By Nancy Friedman
18
20
MEET THE PEOPLE BEHIND THE BRANDS
Learning to Champion Your Valleys Pulling Your Business Out of a Slump
By Kimberley Daly
22
Tips for Starting Your Own Pet Franchise
By Sara Jensen
24
LEGAL ADVICE The Journey to Franchise Ownership through Due Diligence, Part III: Terms, Traits, and Tools
By Lynne D. Shelton, Esq.
30
COMMERCIAL REAL ESTATE How to Make Money in Real Estate Even If You’re Not in the Real Estate Business
By Sara Jensen
32
hise Francnect Con ®
0 TOPPE1T0 HISE FRANC 0 202
S
EXPERT ADVICE Profitable Pet Service Franchising
By Christopher Conner
38
TAKEAWAYS Taking a Deep Dive into Franchising’s Value Proposition
By Mariel Miller
40
DESIGN 7 Steps to Keeping a Clean and Organized Office
By Sara Jensen
FRANCHISE CONNECT 7
AMERICA’S BEST BUSINESS OPPORTUNITY MAGAZINE
Upcoming Franchise Events & Conferences January 24-25, 2020 The Franchise Expo Phoenix Convention Center Phoenix, AZ www.franchiseshowinfo.com
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February 22-23, 2020 The Great American Franchise Expo Stafford Center Houston, TX www.franexpousa.com
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February 29-March 1, 2020 The Franchise Expo Austin Convention Center Austin, TX www.franchiseshowinfo.com March 14-15, 2020 The Great American Franchise Expo Tampa Convention Center Tampa, FL www.franexpousa.com March 20-21, 2020 Franchise Expo Nashville Music City Center Nashville, TN www.franchiseexponashville.com March 28-29, 2020 The Franchise Expo Donald E. Stephens Convention Center Chicago, IL www.franchiseshowinfo.com
8 FRANCHISE CONNECT | JAN-FEB 2020
FranchiseConnect
®
VOLUME 2, NO 1, JAN/FEB 2020 1751 Pinnacle Drive, Suite 600 McLean, VA 22102 info@franchiseconnectmag.com www.franchiseconnectmag.com (703) 665-5507 ADMINISTRATION FOUNDER / PUBLISHER
Sitki Kazanci PRESIDENT / CFO
Jackie Harty EDITORIAL MANAGING EDITOR
Elizabeth Adams EDITORS
Sara Jensen David N. Smith Mary McHugh CONTRIBUTING WRITERS In Alphabetical Order by Last Name
Christopher Conner Kimberley Daly Nancy Friedman Faizun Kamal Rick Morgin Lynne D. Shelton, Esq. ADVERTISING DIRECTOR
Micheline Johnson INTERN
Christina Huang DESIGN / PRODUCTION
INTERNATIONAL FRANCHISE SHOWS, EVENTS & CONVENTIONS March 5-7, 2020 Feria Internacional de Franquicias Mexico City, Mexico www.fif.com.mx March 13-14, 2020 The National Franchise Exhibition Birmingham, United Kingdom www.thenec.co.uk/whats-on/ national-franchise-exhibition October 8-11, 2020 18th Be My Franchise Franchising and Dealership Trade Fair Istanbul, Turkey www.bemyfranchise.com.tr
DESIGN
Creative Edge Design Studio PHOTOGRAPHY + VIDEO
Ibrahim Turk PRODUCTION MANAGER
Jennifer T. Gordon SALES / MARKETING
Advertising Department (703) 665-5507 info@franchiseconnectmag.com Franchise Connect Magazine, published bimonthly by the Creative Edge, 1751 Pinnacle Drive, Suite 600, McLean, VA 22102. Application to Mail at Periodical Postage Rates is Pending at Merifield, VA, and addititonal mailing offices. POSTMASTER: Send address changes to Franchise Connect Magazine, 1751 Pinnacle Drive, Suite 600, McLean, VA 22102 Creative Edge and Franchise Connect Magazine are not responsible for advertisement content and contributers' articles. © 2020 by Creative Edge. All rights reserved.
FROM THE PUBLISHER
W ACCORDING TO A 2019 SURVEY, AMERICANS SPEND $75.38 BILLION ON THEIR PETS. THESE NUMBERS SHOW THAT THE PET INDUSTRY IS BOOMING, SO THERE IS NO BETTER TIME TO START YOUR OWN PET FRANCHISE.
What is Your New Year's
Business Resolution?
What is your 2020 New Year's business resolution? Find more franchisers, get more leads, increase your sales, get more customers, follow your dream and be your own boss, make more money? Our goal is to help you attain success with your resolution in 2020. We will continue to publish our magazine in both PRINT and DIGITAL format to get better results and reach more investors. Many people don't realize that readers actually still prefer print. Even in today's digital savvy world, most Americans still prefer reading from print. The 2019 Association of Magazine Media Fact Book revealed that approximately 73% of adults said that reading a printed magazine was more enjoyable than reading the same content on a mobile device. In this issue, we feature the pet franchise sector. You can find our industry report on page 14. According to a 2019 survey, Americans spend $75.38 billion on their pets. These numbers show that the pet industry is booming, so there is no better time to start your own pet franchise than now. You can find many useful articles about pet franchises in this issue.
We have published the "Top 100 Pet Franchises." Our team carefully researched the published information on hundreds of pet franchises. The companies are not listed by rank. If you are looking to invest in a pet franchise, this list provides a great starting point. For this issue, we interviewed Tim Vogel in our "Meet the People Behind the Brands" pages. He is the founder and CEO of Scenthound, the first wellness-focused, membership-based dog grooming franchise. Founded in 2015 and franchising since 2019, Scenthound has four corporate locations open and operating in Florida, and six franchise locations in various stages of development. See you in the next issue,
SITKI KAZANCI / Founder-Publisher
JAN-FEB 2020 | FRANCHISE CONNECT 9
Why Not Buy a Business While Planning for the Next Recession? There’s no perfect time to buy a business. If you are looking for a franchise that has hink back to 2008–2009. Unem- weathered a recession, start by asking yourployment was at 10% and more self a couple of questions: Are the products than 170,000 small businesses or services luxury items or necessities? How closed. But wait, not everyone’s will your customers change their purchasfinances suffered during that period. ing decisions during a downturn? There are industries that performed well HERE ARE SOME INDUSTRIES THAT during those hard economic times. Franchising performs well in all eco- HAVE SHOWN RESILIENCE AND nomic conditions. For example, in peri- ENDURANCE DURING A RECESSION: ods of growth, catching the next wave Retail Consignment of opportunity drives franchise growth. Customers can rationalize buying gently During a slowdown, the motivation of used goods versus new. According to controlling one’s career and livelihood CNN Money, in 2009, clothing store sales drives investment into franchising. Inno- dropped 10%, but consumer spending in vation in franchising is not stopped by second-hand or thrift stores increased an average of 35%. an economic slowdown. By Rick Morgin
T
10 FRANCHISE CONNECT | JAN-FEB 2020
PHOTO BY ILONA KRIJGSMAN FROM PIXABAY
START SMART
Why not look at the pet industry? More than 85 million U.S. families now own a pet, and our pet owners are spending more every year. The number of U.S. households has increased 2% annually since 2011. Health and Senior Services The Bureau of Labor Statistics estimates that the demand for home health care aides is expected to grow by 70% as the U.S. population continues to age.
IMAGE BY TEROVESALAINEN
Pets Why not look at the pet industry? More than 85 million U.S. families now own a pet, and our pet owners are spending more every year. The number of U.S. households has increased 2% annually since 2011. But, consumer spending on pets has increased 7% annually in the same time period. Thompson Reuters reported that pet care spending grew during the last two recessions: 29% during the 2001 recession and 17% during the 2008–09 recession. What’s trending and why the pet industry will continue to grow. ● While being 25% of the U.S. population, millennials own 35% of all pets. ● Baby boomers and empty nesters own and spend on pets. Fewer than half of
baby boomers have reached their 70s. This means there is plenty of room to grow. ● Millennials aren’t the largest group of pet owners but are some of the biggest spenders. Owners ages 18–24 outspend all age groups with an average of $173.67 per month. Pet owners between 25–34 of age spend an average of $141.50 per month. ● The Institute of Family Studies cites that millennials (born 1980 to 2000) are marrying later, and they turn to pets for companionship till they marry and even after. ● Spending on veterinary care is outpacing all areas. From 1991 to 2015, spending catapulted from $4.9 billion to $35 billion per year. Pet owners will not skip their pet’s medication during difficult economic times Pets are part of our families; the humanization of pets has propelled the longterm trends of this industry. One can argue that the products and services for pets are necessities. Owners will cut back on
other things before changing the grades of dog food and other pet supplies, especially medication. The pet industry brings a wide variety of opportunity. From mobile grooming, boarding, daycare for socialization, training, retail, and CBD, there are great business models to research. Don’t discount retail, one franchise system reached a milestone in achieving $1 billion in franchisee revenue. w Are you looking for an industry with endurance and has grown through the last two recessions? I can help you navigate opportunities in the pet industry. Rick Morgin is a Consultant with The Franchise Consulting Company and alumnus of Santa Clara University. He assists clients with the educational process of researching and selecting available franchise businesses that best suit desired lifestyles and financial goals. The research, qualification, and application service he provides is free; fees are paid by the franchise company when a client opens their business. For more information, email rick@thefranchise consultingcompany.com, call/text (925) 324-6371, or visit www. thefranchiseconsultingcompany.com
JAN-FEB 2020 | FRANCHISE CONNECT 11
IMAGE BY RAWPIXEL FROM PIXABAY
VETERANS IN FRANCHISING:
From the Battlefield to the Boardroom By Faizun Kamal
A
re you a veteran? Did you know that one in seven franchises are owned by vets? The military taught you selfdiscipline, leadership and team work. Are you ready to use those skills to start and grow your own business? Many of the factors that make veterans excel within the military make them ideal franchisees. There are two characteristics that may seem contradictory but are, in fact, necessary to excel in a franchise. First, franchising represents a marriage between the self-start world of entrepreneurship and the rigorous discipline needed to follow a playbook and execute on a proven plan. Second, the ideal franchisee is someone who can take direction and work within guidelines provided by the franchisor, but who can also effectively lead a team and get things done. Veteran success in franchising is driven by: (1) outstanding 12 FRANCHISE CONNECT | JAN-FEB 2020
leadership and teamwork skills, and (2) the ability to implement and execute systems. Does this sound like you? In 1991, the franchise industry founded The VetFran Program. This is an industry-leading initiative with more than 650 franchises that are member companies. Each company voluntarily offers financial discounts, mentorship, and training for aspiring veteran franchisees. VetFran’s most recent survey shows that more than 238,000 veterans and military spouses found opportunities in the franchise industry as either employees or franchise owners. Let me share the story of a client who I will call Henry. When I met Henry, he was 38 years old. His wife was a school teacher. They had two kids under the age of six. He had been in the military, on the frontlines around the world including Iraq and Afghanistan. After leaving, he started a construction company. Over ten years, Henry grew the business from nothing to more than $50M in revenues and
more than 150 employees. In 2018, he sold the business and asked himself, “What now?” Through a mutual connection, he found me, and we began working together. As we got to know each other, I understood that his biggest desires were to: 1) build something extraordinary, 2) be a trail blazer, 3) provide service and value, and 4) create wealth for his family. Henry is now a Master Franchisee for a food franchise. He owns the San Antonio/Austin markets and will build out 40 stores over the next 10 years. Henry chose this particular franchise because it offered the reliability of a proven model while also allowing him the flexibility to exercise his creativity. He also decided to be a Master Franchisee because of his formidable operational and management skills that he honed in growing his construction business. Having grown one business from scratch, he knew all too well the limitations of having to come up with all systems and processes and being responsible for every business function. As a franchisee, however, he focuses only on a handful of key responsibilities. These are responsibilities that directly impact his bottom line. He leaves the back-end administrative tasks to the franchisor. If you are a vet and have thought about starting your own business, a franchise may be the right option for you. If you are ready to explore an opportunity that will transform your life, let’s chat! Faizun Kamal is a renowned franchise coach and author of the best-selling book The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms. Let her guide you through her proven process of researching and buying your future franchise. Don’t wait! Get started on a path to a fulfilling and lucrative career as a franchise owner. Create your life of profit, purpose, and passion! You can contact Faizun directly at: Faizun@ thefranchiseconsultingcompany.com. w Faizun Kamal is a bestselling author, nationally renowned public speaker and career strategist. As a franchise coach, Faizun helps people make the transition from employee to entrepreneur. Contact her at (443) 604 6276 or email Faizun@ thefranchiseconsultingcompany.com.
SELLING FRANCHISES? IT’S ALL ABOUT
R T C
By Nancy Friedman
1. R – Relationship
Building rapport is an overlooked art. Call many companies and the first word shouted at you is: “Name?” – No buffer: No “nice to meet you by phone” or even a “good morning.” There’s very little rapport building found in today’s customer service. Relationship starts within the first 4 to 6 seconds of a phone call or within 30 seconds for an in-person visit. That sets the stage for the rest of the transaction. Plus, it lays the groundwork for possible future business. Rapport building and relationships are vital to every communication exchange. It’s a simple basic process.
From following through when you promise to call or fulfilling the company’s guarantee statement, creating trust is vital. If those trusts are broken, it’s a big fence to mend. Keep your word to gain the trust of your customers. They need to know they can count on you. Before any sale, a customer must buy “you.” Old school that it is, it’s true.
3. C – Consistency
The McDonald’s hamburger in Cancun, Mexico, tastes the same as the one in Des Moines, Iowa. Why? Consistency! The taste will be (should be) the same in each of the locations. Every franchise business should run with the same consistency. It shouldn’t matter who the customer talks with at your location. Personally, I’m skeptical when someone tells me to, 2. T – Trust If the customer is unable to trust what you “Be sure to talk to Joe. He’s the best there is.” say, the relationship will melt to zero. Fast. I’d rather hear, “You can talk to anyone in our Gaining trust from your customer is the key. office. They’re all great”.
In summary, the R – T – C factor is what customers look for and deserve in any of their transactions. So, I ask you. Do you provide enough R – T – C to keep your customers satisfied? As you have heard us say: This is not rocket science, it’s not major surgery, it’s plain old common sense. Do it. w Nancy Friedman, a former franchisor, is founder and president of Telephone Doctor Customer Service Training in St. Louis, MO. Telephone Doctor helps companies communicate better with their customers and coworkers. Nancy is a popular keynote speaker at franchise conferences and corporate meetings around the country. The author of nine books, Nancy has appeared on Oprah; Fox News; CNN; Today Show; CBS This Morning; Good Morning America, Great Britain, Australia; and many other radio and TV shows and media outlets. She can be reached at nancy@telephonedoctor.com, at www.nancyfriedman .com, or 314-291-1012.
JAN-FEB 2020 | FRANCHISE CONNECT 13
UST ND R
RT
Y REPO
PHOTO BY QUANG NGUYEN VINH FROM PIXABAY
COVER STORY
I
PET FRANCHISES IN THE U.S.
W
ith the macroeconomic situation prevailing in the United States, the pet franchise industry is a popular topic among service providers, retailers, and marketers. All these professional operators ďŹ ght for their footing in this era where information technology and ecommerce are rapidly taking over.
For the past decade, online traders who oer services and products related to pets have been advancing at a quick pace. However, the biggest players in the pet franchise industry have been embracing an omni-channel strategy in the past few years, which means that they have been pushing their sales both online and in brick-and-mortar stores.
14 FRANCHISE CONNECT | JAN-FEB 2020
JAN-FEB 2020 | FRANCHISE CONNECT 15
Veterinary Services
WHY YOU NEED TO INVEST IN
PET FRANCHISES billion on pets in 2019. Going back to the days of the Great Recession, the pet franchise industry was worth no more than $43 billion in 2008. These statistics clearly show how the economic downturn hasn’t affected the growth in this particular market. Today, millennials are one of the largest segments of the overall population of pet owners. Research shows that they are willing to spend more money on premium pet care services, food, and other related products.
OWNING A PET FRANCHISE IN THE U.S. If you love animals and are looking to open a new business, owning a pet franchise in the U.S. will enable you to enjoy the best of both worlds! Year after year, the U.S. pet industry has been growing immensely. While some pet franchises offer their services, others sell pet products. Here are some pet franchising categories to consider before you make your final informed decision:
Grooming Services You can own a pet franchise that offers simple grooming services such as a bath and tooth brushing to more advanced services like haircutting and pet manicures. To increase your profit margin, you can also own a franchise that sells grooming products such as tick sprays, tooth brushing kits, self-flushing litter boxes, etc. According to the APPA National Pet Owners Survey (2019-2020), Americans spent approximately $6.31 billion on general pet services in 2019.
Walking Services In this business, customers want their pet(s) to be walked at a certain time. Due to the rapid advancement in technology, today pet owners require service providers to share their pet’s location, pictures, potty updates, and more.
Sitting Services Owning a pet franchise that offers pet sitting services means that you will have to care for your clients’ pets while they are
PHOTO BY OLEG MAGNI FROM PEXELS
The full scope of the pet franchise market is yet to be discovered. Along with pet food goods, the trade of non-food pet supplies has also been positively affected. With a new age of Bluetooth/Internet-connected and high-tech products, such as pet monitoring and tracking devices, sellers today are looking to expand the industry beyond eatables. Non-medical and veterinary pet care services are also evolving with advancement in technology. Cloud-based applications today can easily connect online service providers and pet owners, making communication simpler than ever. Online platforms that provide veterinary assistance also offer services such as in-home boarding and pet walking, which makes the entire process of owning a pet more convenient. The American Pet Products Association (APPA) conducted a National Pet Owners survey for 2019–2020 which revealed that 67% of households in the United States own at least one pet. It is estimated that U.S. citizens spent approximately $75.38
Owning a pet franchise that offers veterinary services, especially if you are a vet, will allow you to enjoy various benefits. You can generate earnings through pharmaceutical cost control, diagnostic cost management, equipment acquisition and more. As of 2018, $18.11 billion have been reported to be spent on veterinary care in the U.S.
16 FRANCHISE CONNECT | JAN-FEB 2020
PHOTO BY ANASTASIYA GEPP
Have you noticed the increase in gourmet, holistic, healthy, and fresh cat and dog food options in the past decade? This trend closely mirrors trending human diets.
away. Typical responsibilities might include feeding, brushing, and walking.
PETS OWNED BY AMERICANS
Retail Pet Shops
Americans spend a lot of money to care for
Retail pet shops can offer anything from basic pet supplies and pet food to expensive luxury items. The focus might be on a particular animal species or on many. Additionally, these stores can be either brick-and-mortar or online. According to the Packaged Facts 2019 report, 18% of retail sales of pet products in the U.S. were online. Moreover, they estimated that ecommerce in the pet franchise industry in the U.S. will grow to 23% by 2023. As the pet industry rapidly progresses, owning your own franchise business might just be the rewarding opportunity you have been seeking.
their animal family members. Here is a brief breakdown of the number of pets they own:
OTHER PET SERVICES Other pet franchising categories include training, waste removal, and photography services. Pet training requires a lot of patience, skill, and a deep love of animals. Waste removal services are offered to pet owners so that they don’t have to do this unpleasant task in their garden. Lastly, owners of furry children pay for beautiful pictures of them.
1. Freshwater fish – 139.3 million 2. Cats – 94.2 million 3. Birds – 20.3 million 4. Dogs – 89.7 million 5. Saltwater fish – 18.8 million 6. Small animals such as hamsters – 14 million 7. Horses – 7.6 million 8. Reptiles – 9.4 million
BOTTOM LINE With all the aforementioned information about the pet franchise industry in the U.S., we hope you found something worth your while! For those of you looking to own and run a pet-related business, there are many franchises to choose from. Moreover, the positive outlook for the pet industry’s future is one of the biggest reasons to invest. From professional grooming facilities and specialized boarding organizations to traditional pet retail stores, select a platform that is likely to thrive in the market! w
When we talk about pet food supplies, particularly high-end ones, they are edging closer to human food and taste buds. Labels that boast “high protein” and “grass-fed beef” recipes are more likely to sell. This sudden transformation of pet meals, however, reflects a much broader trend. Individuals go to great lengths to address the same needs they project onto their little animals. Millennials treat their pets as little humans and channel their freed-up energies toward their fur babies. Surprisingly, this is one of the biggest factors behind the rise in production of high-quality pet food. Pet ownership has skyrocketed in the past few decades, making pet franchises a lucrative business opportunity. With this trending business strategy, it’s best to invest in a pet franchise that is dedicated to offering the best-quality services and products for pets. JAN-FEB 2020 | FRANCHISE CONNECT 17
MEET THE PEOPLE BEHIND THE BRANDS
Love a Clean Dog By Christina Huang
T
im Vogel is the founder and CEO of Scenthound, the first wellnessfocused, membership-based dog grooming franchise. Founded in 2015 and franchising since 2019, Scenthound currently has four corporate locations open and operating in Florida, and six franchise locations in various stages of development. Here is our interview with Vogel:
Tell us about yourself. How did you get into the franchise business?
I initially started my business as a mobile pet groomer with one van and one employee. I always had a passion for dogs and wanted to pursue a business that would shake up the pet industry, but it took a few twists and turns for me to really get it right. I didn’t get into franchising until I perfected my business model and created a scalable concept. After years of strengthening our model, we
launched our franchise opportunity in 2019 to revolutionize dog care.
What made you decide to start Scenthound?
While working in the grooming industry, I learned that many dogs out there are not getting the routine care they need to stay healthy. Because a majority of popular dog breeds do not require regular haircuts, there is a misconception that those breeds do not need other grooming services on a normal basis. Scenthound was created to educate pet parents and ensure they understand that routine care is crucial for every dog—no matter what breed—to remain clean, comfortable, and healthy.
Tell us about the Scenthound concept.
Traditional groomers mainly focus on haircuts, specializing in different styles based on breed and preference; Scenthound is all about simplicity. Scenthound offers an inclusive grooming membership system that is suitable for all types of dogs, providing services to keep their skin, coat, ears, nails, and teeth (SCENT) healthy. For breeds that require haircuts, there is an optional add-on for a simple, one-length haircut and blow-dry. Our wellness-centered approach builds loyal customers who can feel the difference 18 FRANCHISE CONNECT | JAN-FEB 2020
in their happier, healthier dogs. The membership plan holds dog parents accountable and ensures that they bring their dogs back every month to get the care they need to stay healthy. We promote the health of each and every dog that comes into one of our locations—Scenters—and we promise to create safe, loving environments with knowledgeable staff to give pups and their parents the best possible service.
Why membership?
To put it simply: monthly maintenance is what’s best for your dog, and a membership makes sure your dog actually gets it. Humans are busy creatures that can get distracted by a chaotic schedule; a membership nudges dog parents to prioritize a quick grooming that can make a lasting impact. A monthly routine also breeds familiarity with the process, the facility and the staff, which greatly improves a dog’s comfort and experience.
Tell us more about your Scenters.
What do you enjoy most about your job?
I love knowing that every day that our doors are open, we are changing the lives of dogs and their parents. Instead of focusing on the aesthetics of dog grooming, we are wellnessbased, which makes our work much more impactful. Knowing that our business helps remove the barriers to dog health makes it easy to get up in the morning, and I take great pride in the fact that every member of our team is wholeheartedly in love with dogs.
Why should someone interested in owning his or her own business consider a pet-related franchise?
In 2019, people spent more than $75 billion a year on their pets throughout the United States, so the industry is a great place to own a business, but you also need to have the passion to make an impact. We want people who wake up every day eager to see some fourlegged, fun-loving friends, and who aren’t afraid to get their hands wet helping those dogs lead happier, healthier lives. When we think about our ideal owners, we think about people who love dogs as much as we do, who want to help every dog they see, and who work to make every Scenthound location the best it can be.
Since there is a lack of education about the importance of grooming, the first thing to do is teach dog parents why walking through our doors is about to change their dog’s life. The moment a customer walks in with their pup, they see an entire wall full of information about dog health and how routine care leads to happier outcomes for their furry friends. What are some of the advantages Along with our compassionate staff, that edu- of being a Scenthound franchise cation helps parents immediately understand owner? the value of Scenthound compared to other There are no “lone wolves” at Scenthound. dog grooming businesses. They see, in bright, We work with each other, and with our dog bold letters, how much we care for their dogs, parents, to give pups the best care that we can and they appreciate the dedication. provide. We teach all of our franchisees how to
deliver outstanding Scenthound service, and you are never alone. Scenthound gives each of our franchisees personal attention whenever they need it, because we want each of them to succeed. Each new franchisee comes to our headquarters in Jupiter, Florida, to learn all about the brand and acquire the tools they need to make their own Scenthound the best it can be. Becoming a Scenthound franchise owner is emotionally fulfilling. Brushed teeth, clean ears and trimmed nails can make such a difference in a dog’s life—especially if their parent didn’t previously understand the well-rounded care that all dogs require. Knowing that you and your team have enhanced the quality of life for an entire community’s pups is simply unbeatable. w
For more information: www.scenthoundfranchise.com (561) 581-2005 eileen@scenthound.com JAN-FEB 2020 | FRANCHISE CONNECT 19
PHOTO BY BRUCE MARS
LEARNING TO CHAMPION YOUR VALLEYS
Pulling Your Business Out of a Slump By Kimberley Daly
A
ll business owners love their business when they are making money and winning, but what happens when you’re doing all you can, and you hit a plateau? What happens when you’re giving it everything you’ve got, and you’re coming up short? What happens when what worked yesterday is not working today? It’s unrealistic to think you won’t ever hit a slump. Instead of worrying about it happening, know that it will happen, and have a plan for what you are going to do and how you are going to feel. Did I say how you are going to feel? Yes, I did! How we feel impacts what we do, and actually, how we feel comes from how we think, and how we think determines 20 FRANCHISE CONNECT | JAN-FEB 2020
how long we will stay in the slump. After 22 years of being self-employed and trying to blame the economy, the election, the president, the weather, anything that took the focus off of me when things were not going right, I have realized that none of those things actually matter to my success in business. It’s only what I think about them that matters, because what I think or am focused on determines what I’m willing to do to turn my circumstances around. In the end, I’m self-employed, so only I can control
THE GREAT THING ABOUT A FRANCHISE IS THAT IN THESE CHALLENGING TIMES, YOU ARE NOT ALONE.
my destiny. Now I’m not saying the economy, an election, etc. does not impact business; of course it does to some extent, but the extent to which I believe it has power over my business is the extent to which it will have power over my business. The great thing about a franchise is that in these challenging times, you are not alone. You have a parent franchisor, and you also have the collective intelligence of all the other franchisees. Use these people. When your business is off, surround yourself with people who are lighting their worlds on fire. Don’t go looking for people to commiserate with. Find people who will challenge you to see a different view, a winning view. If there is no one, then become that person! Roger Bannister was the first person to run a mile in under 4
If you want to champion your business, your world, your life, you have to learn to discipline your thoughts. In good times, you have to plan what you are going to do when things are not going according to the plan. minutes. Before Roger, scientists believed the human body could not move that fast. In 1954, he ran the mile in 3:59.4 to be exact. Later that same year, 28 people went on to run a mile in under 4 minutes. In 1954, did the human body suddenly get faster? No, of course not, but what people believed was possible changed because one man dared to believe it was possible. Focus on what you want as opposed to what you don’t want. Find winners in your peers who inspire and challenge you so when
ANYONE CAN BE POSITIVE WHEN IT’S ALL GOING RIGHT, BUT IT TAKES A CHAMPION TO BE POSITIVE AND STAY STRONG IN THE VALLEY.
you need them, they are there. Also, create an activity plan. Winning businesses require action, but don’t fool yourself with busy work. Get real with yourself about what drives the greatest revenue in your business. Here’s a tip: It’s almost always customer acquisition. Many times when our businesses are off course, it is because we have lost focus on prospecting, networking, and sales. A slump is a great time to go back to basics. Go back to what you were trained to do and begin again. Stay positive and keep talking about your prosperous business (even if it’s not true in the moment), because what you constantly think and talk about, you will make true over time. Keep your head down and stay focused. Don’t worry about how long it’s taking. You will not run out of time (although this is why you must always have cash reserves), and be
patient. Good things come to those who wait and work tirelessly. Anyone can be positive when it’s all going right, but it takes a champion to be positive and stay strong in the valley. Be your own champion. You are worth it! You didn’t become a business owner because it was going to be easy. You became a business owner because you wanted to own your future, so go ahead! Now is the best time to own it! w Kim Daly is one of America’s top franchise consultants, a motivational speaker, business coach, and author. With over 22 years of experience as a small business owner and franchisee, she brings energy, wisdom and passion to her candidates as she helps them explore franchises matched to their background, interests and goals. She thrives on helping people achieve their dreams. She lives on the beach in southern NH and can be reached via kim@thedalycoach.com.
Proud to be ranked Top Dog six years in a row! Join the #1 pet franchise with over 30 years of franchise expertise. Learn more at petsuppliesplusfranchising.com Multi-Unit Franchise Owner & Military Veteran Brian Rolf with his dog Bear Brown
This advertisement is not an offer to buy a franchise. An offer to buy a franchise can be made by prospectus only. ©2020 Pet Supplies Plus. All rights reserved. Pet Supplies Plus is a trademark of PSP Franchising, LLC.
JAN-FEB 2020 | FRANCHISE CONNECT 21
PHOTO BY BY KDDESIGNPHOTO / SHUTTERSTOCK
TIPS FOR
Starting Your Own Pet Franchise
Starting a pet franchise can be lucrative; however, first do market research, find out how much capital you need, and learn the terms and conditions of the pet brand you want to invest in. By Sara Jensen
A
ccording to a 2019 survey, Americans spend $75.38 billion on their pets. These numbers show that the pet industry is booming, and that there is no better time to start your own pet franchise. Obviously, you need to work hard, have the proper facilities, and be very passionate about pets to start a pet franchise, but here are some other factors you need to consider.
financial support, or contact your bank manager to see whether they can offer you a good interest rate. COMPETING BRANDS
Make sure that the market for your chosen pet service is not saturated and that there aren't too many brands offering the same type of service. Some franchises also offer you exclusive rights to the franchise within a certain area, but that doesn't eliminate the possibility of similar franchises opening up nearby.
WELL-KNOWN BRAND NAME
If you start your own pet brand, it may take several years before it becomes well known enough for you to start its franchise. It is better to look for an existing pet brand to benefit from its marketing. CAPITAL
Most franchises need about $50,000 to $200,000 as an initial investment. You can check whether your brand will offer you 22 FRANCHISE CONNECT | JAN-FEB 2020
FRANCHISOR GUIDELINE
Make sure you understand the franchisor guideline before you start your franchise. Some questions to ask are whether you need to buy all your pet equipment or if you can use your own facilities. Some franchisors want their franchisees to
locate in a retail area to open shop, which is not an option if you prefer to work from home. Also, find out the resale policy, and see if you can easily sell your franchise to someone else later on. BUSINESS MODEL
The franchise’s services should be marketable and well-packaged. Make sure you go through the company’s literature, information pamphlet, and financial disclosure documents before you decide to take on its franchise. You can also talk to other franchisees about their experience with the franchise and check out all the terms and conditions. The best way to start your own pet franchise is to visit the franchise head office, visit the franchisees, and read relevant documents carefully. Doing this can equip you to make an informed decision on which pet franchise brand is best for you. w
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THE JOURNEY TO FRANCHISE OWNERSHIP THROUGH DUE DILIGENCE, PART III:
Terms, Traits, and Tools By Lynne D. Shelton, Esq.
T
hroughout this Journey to Franchise Ownership series, I have discussed the basic terms associated with franchising and topics such as why consider buying a franchise, what to ask yourself before buying a franchise, and how to analyze the franchise disclosure document (FDD) and the franchisor. This month’s article will discuss the final steps to becoming a franchisee, namely tips for negotiating with the franchisor, who to talk to, and acquiring financing.
To read or Not to Read
There is a disturbing number of franchise buyers who do not read the FDD or franchise agreement before buying a franchise. These are the franchisees who are ignorant of the contractual obligations that they have committed themselves to and end up filing frivolous lawsuits later during their term or 24 FRANCHISE CONNECT | JAN-FEB 2020
complaining that the franchisor is not doing something that can be easily explained by reading the franchise agreement. Other franchisees read through the franchise documents, but do not talk with a third party who is knowledgeable about franchising. After talking with many of these franchise buyers, I have found two reasons that people don’t talk with their advisors. First, they feel there is nothing that they could do about the franchise agreement anyway (because the franchise salespeople are very good at telling you this), and second, they don’t have the money to hire someone to review the documents (in which case you should not buy a franchise yet).
THE KEY TO NEGOTIATING IS TO KNOW WHAT IS MOST VALUABLE TO YOU AND YOUR SITUATION.
Without stretching the truth, most franchise agreements can be negotiated to a point. Many franchisors will emphatically tell buyers that they don’t negotiate, which many times will stop a buyer from talking with an attorney or CPA because they think the terms are set in stone. What many franchise buyers do not realize is that if they take a different approach, many of these franchisors will move at least a little on some of the more important details that do not harm the franchise system.
Negotiations
As a general rule, franchisors do not want to set a trend for future franchise buyers to negotiate dollars and percentages. If a franchisor discounts a royalty fee, marketing fee, or the initial franchise fee, they have to disclose that negotiation in the FDD or through special filings with the state attorney general’s office for future franchise buyers to see. Future franchise buyers will want to get
LEGAL ADVICE
When talking with friends and family, ask them what type of business they think you should be in, and then talk with them about the prospective franchise purchase. In most cases, friends and family know you better than you think and can give great suggestions. the same deal that the other buyer received, which has led many franchisors to have a take-it-or-leave-it mentality. The key to negotiating is to know what is most valuable to you and your situation. If leaving a business for your family is important, then focus on those provisions. If you are interested in having a larger territory, then think about the give and take that you can work with to acquire the larger territory, which does not always mean paying twice the franchise fee for twice the territory. Everyone wants to pay lower fees, but that is not going to happen for most franchise systems.
Advisors
and maybe for a lunch. There are those advisors that cost money such as accountants and attorneys, but looking at the overall investment for a franchise and the possible problems that could occur without someone helping, the cost of an attorney or accountant is minimal.
Family and Friends
When talking with friends and family, ask them what type of business they think you should be in, and then talk with them about the prospective franchise purchase. In most cases, friends and family know you better than you think and can give great suggestions. The other benefit to having friends and family on your side is that they give a support structure where you can vent on bad days and celebrate on good days.
Franchise buyers worry that advisors will cost too much. Before talking about cost, the first step is to know who your advisors are. Many of these advisors do not cost anything but time. Advisors consist of family, friends, fran- Franchise Brokers and Consultants chise brokers, the franchisor, and franchisees, Talking with franchise brokers is a great way which cost no more than some time to call to learn about various types of franchises.
Many franchise brokers will give you multiple franchise options to evaluate, which can be very out of the box for your skillset, but could be very well tuned to your personality.
Franchisor and Franchisees
Finally, the franchisor and franchisees are a great resource. During a “discovery day” there are opportunities to talk with the franchisor’s staff about different points, and talking with franchisees will give any buyer the opportunity to learn about the day-to-day life of a franchisee, which can be a very valuable experience.
Accountants
The next types of advisors are the advisors that require payment. Accountants and attorneys are very valuable sources of information related to the franchise. Talking with accountants can help any buyer understand the financial performance representations of the franchise (i.e., the “how much do franchisees JAN-FEB 2020 | FRANCHISE CONNECT 25
PHOTO BY AYMANE JDIDI
LEGAL ADVICE
make” representations) and can help franchise buyers understand what their financial limitations are for the particular business, which we will discuss in more depth below.
Franchise Attorneys
Having an attorney review the franchise agreements is a big step that a lot of franchise buyers avoid. When talking with an attorney about the franchise agreement, the key is to find an attorney that works in franchising. Most people see the franchise agreement as a contract, but what they do not know is that there are special rules that apply to franchising that do not apply to other areas of law. This means that yes, your business attorney could review the franchise agreement, but he or she may, and probably will, advise you improperly and miss some of the areas that are interpreted under franchise law. Talking with an attorney does not need to be costly either. Most franchise attorneys, whether they charge a flat rate or hourly, will bill somewhere around $1,500 to $2,500 to review the franchise documents. This cost compared to the $300,000 or more franchise investment is a small price to pay to understand what the obligations of both parties are under the franchise agreement. And don’t forget to have your franchise attorney also review the letter of intent, if you have one, and the lease agreement, if you are going to be open to the public. There are franchise-specific terms and clauses that you 26 FRANCHISE CONNECT | JAN-FEB 2020
HAVING AN ATTORNEY REVIEW THE FRANCHISE AGREEMENTS IS A BIG STEP THAT A LOT OF FRANCHISE BUYERS AVOID.
want to be contained within the franchise location lease agreement that are not going to be there with any standard landlord lease agreement. The clauses protect not only you, but the franchise brand as a whole and also can ensure you are not overrun by competitors in your shopping plaza.
Financing Options
Lastly, I want to discuss financing the franchise purchase. When looking at financing, every franchise buyer needs to ensure they have enough money to not only cover the franchise purchase but also to cover their living expenses and employee salaries for anywhere from a few months to a year or more. Over the last several years, everyone has learned that acquiring financing has become harder, but what most people have not realized is that financing for franchise purchases has been better than most. The reasons franchise purchases are getting financed are the same reasons I have shown in this three-part series why franchising is a great way to own a business. Banks and other lending institutions see the value within different franchises and many times can be given financial documentation from the franchisor to assist with the application process. There are alternatives to bank loans too. Companies have appeared across the U.S. to help people tap into their retirement accounts to finance their franchise purchase. Before
approaching one of these companies, research them. When rolling over an IRA or 401k, there are many rules that must be followed to avoid penalties with the IRS, so be sure to thoroughly research the company before working with them. Also, pay attention to the ongoing fees; you should not have to pay more than around $150 per year to maintain the account after it has been rolled over.
How to Find Advisors
Researching franchise attorneys, accountants, or financial lenders is easy. With organizations such as the International Franchise Association, research can be done through their website to discover different advisors who focus on franchising. Additionally, with publications like Franchise Connect, you can find advisors who are at the forefront of the franchise industry and want to help. It has been my pleasure to discuss the various aspects of buying a franchise during this three-part Journey to Franchise Ownership series. Owning a business is a dream for many people, and franchising is a great way to experience that dream while still maintaining some protection from those hurdles that new businesses can experience. With the right team and with some awareness of your strengths, weaknesses, goals, and desires, this dream can become a reality for everyone. Good luck in starting the franchise of your choice; the franchise industry is a fantastic collaborative family. w Ms. Shelton in a previous life was a franchisor of a large franchise system, and is currently a Senior Attorney for Shelton Law & Associates franchise law firm. Shelton Law & Associates (“SLA”) attorneys have 50+ years of business consulting, franchise, and trademark experience. Their knowledge facilitates an understanding of a large variety of businesses, services and technologies. They help businesses protect their brands through trademark, copyright, and business contractual transactions. These services allow SLA to “Expand their Brand®” through franchising. For franchisors, SLA provides full outsourced in-house counsel and consulting. Shelton Law & Associates additionally works with entrepreneurs buying franchises by assisting with business creation, industry evaluations, franchise disclosure document review, fairness factors, opinion letters, and negotiations. For more information or to schedule a customized consultation for your business you can write to franchising@SLA.Law or call (866) 99-FRANCHISE.
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FranchiseConnect
®
TOP 100 PET FRANCHISES FRANCHISOR NAME
FOUNDED FRANCHISING SINCE INITIAL INVESTMENT
CONTACT
PHONE
WEB ADDRESS
PetSmart
1987
1987
N/A
Erick Goldberg
(888) 839-9638
www.petsmart.com
Pet Butler
1988
2005
$30,000 - $42,000
Mark Potocki
(844) 777-8608
www.petbutler.com/franchise-opportunity
Pet Supplies Plus
1987
1990
$440,600 - $1,315,200
Chris Rowland
(734) 793-6656
www.petsuppliesplusfranchising.com
Scenthound
2015
2018
$206,400 - $378,400
Tim Vogel
(561) 581-2005
www.scenthound.com
Woofie’s
2004
2004
$118,992-$190,786
Amy Reed
(578) 758-5384
www.ownawoofies.com
Dogtopia
2002
2005
$757,253 - $1,553,415
Alex Samios
(602) 730-6000
www.dogtopia.com
ABJ Pets Co
2018
2018
$7,000-$25,000
Bereket Mekuria
(571) 588-4222
www.abjpets.com
J4P Franchise
2004
2016
$74,100-$138,490
Angela Gastaldi
(201) 460-1900
www.just4pawspetspa.com
Just 4 Paws Pet Spa
2004
2016
$74,100 - $138,490
Erica Salvemini
(201) 460 1900
www.just4pawspetspa.com
A Tail Above
N/A
N/A
N/A
Ann Greene
(410) 491-8245
www.atailabove.com
Camp Run-A-Mutt
2008
2010
$264,075 - $589,875
Dennis Quaglia
(760) 471-2267
www.camprunamutt.com
Advanced Canine Techniques
N/A
N/A
N/A
Bonnie Krupa
(317) 281-6124
www.advancedcaninetechniques.com
All Ears Dog Training
N/A
N/A
N/A
Debbie Tisdale
(559) 593-0880
www.allearsdog.com
Always Faithful Dog Training
2003
2017
$42,500 - $65,600
Abraham Mashal
(630) 696-2572
www.alwaysfaithfuldogs.com
Americanine
N/A
N/A
N/A
Jim Jenkens
(214) 227-1743
www.facebook.com/americanineLLC
Andrea Arden Dog Training
1994
1994
N/A
Andrea Arden
(212) 414-9597
www.andreaarden.com
Aunt Faye Dog Training
N/A
N/A
N/A
Faye Kelley
(937) 698-8300
www.auntfayesdogtraining.com
Auntie Jo's Pet Sitting Franchise Group 2015
2017
$39,410 - $49,250
Jo McEwen
(612) 216-5932
www.auntiejoscritters.com
Baker Dog Training
N/A
N/A
N/A
Ryan Baker
(732) 996-7035
www.bakerdogtraining.com
Bark Busters Home Dog Training
1989
2000
N/A
Mike Shamp
(877) 500-2275
www.BarkBusters.com
Barkly Pets
2015
2015
N/A
Christopher Gonzalez
(202) 780-9932
www.barklypets.com
Ben's Barketplace
2005
2015
$178,550 - $350,550
Brad Romero
(916) 797-3647
www.bensbarketplace.com
Blue Chip Pet Care
2009
2011
$20,700 - $28,950
Hunter Reed
(703) 859-3781
www.bellesbluechip.com
Brigadoon Kennel Inc.
N/A
N/A
N/A
James Wright
(330) 345-3647
www.woosterdogkennel.com
Canine Peace of Mind
N/A
N/A
N/A
Scott Harris
(314) 348-4152
www.caninepeaceofmind.com
Canine Sports Dog Training
N/A
N/A
N/A
Emily Stoddard
(312) 203-7078
www.mycaninesports.com
Central Bark
1997
2004
$421,266 - $586,661
Chris Simnick
(866) 799 2275
www.centralbarkusa.com
Crawlspace Medic
2017
2017
$109,600 - $229,700
Brian Lowry
(678) 509-3764
www.crawlspacemedic.com
D Pet Hotels
2008
2012
$172,100 - $734,000
Allan Cruz
(512) 817 1773
www.dpethotels.com
D.O.G. Hotels
2012
2014
$429,000 - $548,500
Andres Antunez
(786) 955-6173
www.doghotels.com
Dee-O-Gee
2008
2015
$157,050 - $555,000
Josh Allen
(406) 435-4245
www.dee-o-gee.com
Dog & Owner Training
2011
2011
N/A
David Levin
(806) 787-4839
www.dogandowner.com
Dog is Good
2007
2007
N/A
Jon Kurtz
(562) 735-0219
www.dogisgood.com
Dog Pros To Go
2013
2013
N/A
Bethany Williams
(778) 846 2384
www.dogprostogo.com
Dog Training Elite Franchising
1995
2015
$79,650 - $261,350
John Mestas
(602) 358-0198
www.dogtrainingelite.com
Dog Training Now!
N/A
N/A
N/A
Judy Leonardis
(847) 924-1511
www.dogtrainingnow.com
Dog-e-Glow
2010
N/A
N/A
Brian Pruniski
(954) 239-1833
www.dogeglow.com
Doggie Mannerz
N/A
N/A
N/A
Kendra Beckman
(801) 580-7007
www.doggiemannerz.com
Doggies Gone Wild
2008
2015
$145,600 - $618,800
Marco Ramirez
(305) 928-2538
www.doggies-gonewild.com
DogHouse Girls
N/A
N/A
N/A
Pauline Houliaras
(410) 292-3869
www.doghousegirls.com
Dogs Unleashed
N/A
N/A
N/A
Lou Lyle
(515) 554-4522
www.dogsunleashed-ia.com
DoodyCalls
2000
2004
$35,612 - $52,875
Fred Telmanowski
(800) 366 3922
www.doodycalls.com
Double Z Dog Training
N/A
N/A
N/A
Nikki Frahm
(520) 403-4587
www.zzdogtraining.com
Dream Dog New England
N/A
N/A
N/A
Nikki Penta
(603) 702-2795
www.DreamDogNE.com
E-Z Dog Training
N/A
N/A
N/A
Andi Watson
(609) 213-3567
www.ezdog.biz
First Friend Dog Training
N/A
N/A
N/A
Dawn Geremia
(203) 284-0224
www.firstfrienddogtraining.com
Flying Colors Canine Academy
N/A
N/A
N/A
Clarice Kashuba
(260) 490-8386
www.flyingcoloarscanine.com
Good Dog Camp
N/A
N/A
N/A
Annalissa Johnson
(507) 261-3913
www.GoodDogCamp.com
Good Dog! Dog Training
N/A
N/A
N/A
Stacey Ayub
(805) 312-1011
www.gooddogdogtraining805.com
Groom & Go
2015
2018
$50,100 - $63,300
Youlithce Martinez
(954) 702-5510
www.groomandgo.net
Hounds Town USA
2001
2008
$263,800 - $422,500
Jennifer Josephine
(631) 465-9170
www.houndstownusa.com
28 FRANCHISE CONNECT | JAN-FEB 2020
FRANCHISOR NAME
FOUNDED FRANCHISING SINCE INITIAL INVESTMENT
CONTACT
PHONE
WEB ADDRESS
Husse
1987
2002
$21,000 - $107,500
Ronnie Johansson
(480) 498-8754
www.husse.com
In Home Pet Services Inc.
2001
2005
$9,200 - $35,100
Marine Park
(718) 347-7387
www.inhomepetservices.com
Instinct Dog Training Inc.
2009
2017
$344,575 - $588,780
Sarah Fraser
(212) 828-3647
www.instinctdogtraining.com
K9 Resorts Daycare & Luxury Hotel
2005
2011
$899,688 - $1,695,820
Glenn Vogelman
(908) 889-7387
www.k9franchise.com
Kurgo
2003
2003
N/A
Kitter Spater
(877) 847-3868
www.kurgo.com
Let’s Go! Dog Training
N/A
N/A
N/A
Amber Williams
(260)-710-0801
www.LetsGoTrainmydog.com
Michigan Dog Training
N/A
N/A
N/A
Michael Burkey
(734) 634-4152
www.MichiganDogTraining.com
Mission Impawsible
N/A
N/A
N/A
Jennifer Stasinos
(603) 642-3647
www.missionimpawsible.com
Mobile Pet Imaging
2014
2017
$554,870 - $624,570
Pedro F. Armstrong
(305) 733-0673
www.mobilepetimaging.com
Mutts Canine Cantina
2013
2018
$957,153 - $1,391,667
Michelle Boggs
(859) 230-5023
www.muttscantina.com
Neels Complete K9
N/A
N/A
N/A
Rodney Neel
(618) 585-3529
www.NeelsCompleteK9.com
Now Who’s The Boss
N/A
N/A
N/A
Kim Baer
(602) 391-5336
www.k9gal.com
Out U Go!
1996
2008
$35,400 - $49,850
David Lipschultz
(877) 268-8846
www.outugo.com www.packleadersdogtraining.com
Pack Leaders Dog Training
N/A
N/A
N/A
Angie Scharpf
(319) 350-3230
Paws n Motion
N/A
N/A
N/A
Sarah Smith
(612) 205-3088
www.pawsnmotion.com
Paws Pet Care
2010
2019
$29,560 - $72,450
Betheny Buster
(502) 802-5052
www.pawspetcareathome.com
Pet Depot Franchises
2017
2018
$142,300 - $301,500
Matt Aschendorf
(626) 335-0469
www.petdepot.net
Pet Door USA
2015
2019
$22,950 - $27,850
Dan Allred
(800) 826-2871
www.petdoors.com
Pet Passages
2009
2016
$40,500 - $385,000
Mike Harris
(585) 265-9933
www.petpassages.com
Pet Sit Pros
2009
2013
$19,720 - $66,420
Jason Goldfischer
(562) 277-3992
www.petsitpros.com
Pet Wants
2010
2015
$59,830 - $202,000
Scott Hoots
(866) 407-8390
www.petwantsfranchise.com
Petland
1967
1971
$290,500 - $1,065,500
Alexis Evangelista
(412) 973-7821
www.petland.com
Pets Are Inn
1982
1986
$59,950 - $85,150
Jim Platt
(215) 491-7387
www.petsareinn.com
Pets Warehouse
1974
2016
$175,000 - $425,000
Bob Novak
(631) 842 0400
www.petswarehouse.com
Precision K-9
N/A
N/A
N/A
Paula McCollum
(208) 850-4124
www.precisionk-9.com
Preppy Pet
2003
2006
$105,950 - $258,200
Jeffrey Scott
(407) 420 1060
www.preppypet.com www.problemsolveddogtraining.com
Problem Solved Dog Training
N/A
N/A
N/A
Susie Mazzorana
(800) 769-7748
PupJoy
2015
2015
N/A
Dustin McAdams
(312) 212 5418
www.pupjoy.com
Rabocao
2012
2018
$70,900 - $164,050
Eduardo Hernando
(786) 703-4162
www.rabocao.com
Salty Paws
2018
2019
$99,270 - $175,650
Suzanne Tretowicz
(910) 741-4020
www.saltypawspetresort.com
Sit Means Sit Dog Training
N/A
N/A
N/A
Sam Elgin
(503) 395-4364
www.sitmeanssit.com
Sitter 4 Paws
2009
2014
$21,275 - $46,825
Alexandra Alvarez
(323) 316-0673
www.sitter4paws.com
Snaggle Foot Dog Walks & Pet Care
2006
2008
$12,210 - $21,750
Terri Harbut
(877) 609 7387
www.snagglefoot.com
SnaggleFoot
2006
2008
$12,210 - $21,750
Terri Harbut
(877) 609 7387
www.snagglefoot.com www.splashanddashfordogs.com
Splash and Dash Groomerie & Boutique
2009
2014
$118,250 - $218,500
Cindy Sullivan
(301) 330-9991
Stateline Dog Watch Inc
N/A
N/A
N/A
Laurie Spain
(815) 543-0094
www.statelinedogwatch.com
The Balanced Dog
N/A
N/A
N/A
Brian Agnew
(310) 697-3096
www.thebalanceddogca.com
The Dog and Cat Health Food Store!
2005
2015
$178,550 - $350,550
Brad Romero
(916) 797-3647
www.bensbarketplace.com
The Dog Stop
2009
2013
$259,500 - $675,300
Jesse Coslov
(772) 333-3647
www.thedogstop.com
The Dog Wizard
2005
2013
$50,450 - $67,400
Gretchen Hollifield
(704) 724-0837
www.thedogwizard.com
The Healthy Animal
2018
2018
$101,700 - $177,700
Lawrence Friedman
(781) 826-9760
www.thehealthyanimal.com
The Whole Pet
N/A
N/A
N/A
Courtney Gunter
(415) 517-6063
www.thewholepet.net
Three Dog Bakery
1990
2007
$144,200 - $282,000
Nicki Dobson
(800) 487-3287
www.threedog.com
Total Dog Training
2017
2017
N/A
Ryan Troester
(912) 856-8438
www.totaldog850.com
Villa La Paws
2006
2012
$219,500 - $497,500
Elizabeth Hernandez
(856) 608-7833
www.villalapaws.com
What a Great Dog! Training Center
2007
2007
N/A
Maureen Patin
(972) 677-7094
www.whatagreatdog.com
Whos Walking Who Dog training
N/A
N/A
N/A
Brian Callin
(951) 663-6345
www.whoswalkingwhodogtraining.com
Wild Birds Unlimited
1981
1983
$150,837 - $260,991
Jim Carpenter
(317) 571-7100
www.franchise.wbu.com
Zoomin Groomin
2003
2006
$46,100 - $138,250
Donna Sheehey
(855) 825 7387
www.zoomingroomin.com
DISCLAIMER: Our magazine is not an offer to sell a franchise, and is not directed to any reader to buy any franchises. The companies are not listed by rank. Our team carefully researched the listed information. The company information may chang; please make sure to check and contact the company directly.
JAN-FEB 2020 | FRANCHISE CONNECT 29
HOW TO MAKE MONEY IN REAL ESTATE
Even If You’re Not in the Real Estate Business Commercial real estate can be hit or miss. But when you do score, the profits are big. Here are a few tips to make money in real estate, even if you have no prior experience. By Sara Jensen
C
ommercial real estate can be a very lucrative venture, but it requires a lot of effort, time, and capital. If you are a beginner, here are a few ways you can get into real estate.
RESEARCH
HOUSE-HACKING
The key thing when starting any venture is to understand the local market. Talk to real estate agents, analyze the property’s pricing history, find out what kinds of people are attracted to the properties, etc.
You can do this by buying a multi-unit building with a mortgage, living in a unit yourself, and renting out the others. This will cut down your living costs and help you generate passive income that will cover your monthly overhead cost and mortgage payments. In the best case, you will also have some savings left over.
START SMALL FINANCES
We are not talking about millions of dollars, although that would certainly help. But if you want to buy a property either on mortgage or outright, or if your property needs fixing, you will need a certain reserve of cash.
Don’t go immediately after the big shots. It is best to keep your expenses low and start small. Investing in commercial rental real estate is a very low-risk and high-income investment and can result in a big turnout. RENT OUT A SINGLE-FAMILY HOME
INVEST IN REIT
If you can’t buy your own property, a good idea is to invest in a real estate investment trust (REIT). The most common type of REITs, Equity REITs, allows investors to pool money to purchase, develop, and manage commercial properties. The investor will get 90% of annual earnings as dividends on the investment. 30 FRANCHISE CONNECT | JAN-FEB 2020
If you have purchased a house on a mortgage, then renting it out will be profitable only if your tenant’s rent adequately covers your mortgage, taxes, insurance, and other overhead costs. However, chances of profitability are high since your monthly mortgage payment is expected to stay the same while the rent will increase over time.
HOUSE FLIPPING
Although buying a house and renovating it to sell for a higher price may sound attractive, it can be quite costly and is very time consuming. However, it can also bring you the biggest benefits. Making money off real estate can be a hit or miss for a novice. So make sure you start small so that you won’t get too badly hurt from unexpected issues, lengthier renovations timelines, budget increases, or a housing market slump. w
PHOTO BY ALEKSEJS BERGMANIS
COMMERCIAL REAL ESTATE
PROFITABLE
PET SERVICE FRANCHISING By Christopher Conner
T
he pet services business has expanded quickly. When most people are naming business industry categories, they might forget to mention this market. This is an industry that is expected to hit $281 billion in sales by 2023. (The restaurant industry in the U.S. is about $800 billion.) The scary thing to consider is that the pet industry has been growing at an average annual rate of more than 5% per year since 2002. More than 85 million households have a pet, and that figure is growing quickly as more and more of the younger generations are embracing pet ownership. More young folks are swapping out kids at an early age for a cute dog or cat. Makes sense, my kids are a lot more trouble than our cat. Bottom line: This is a big business that is getting bigger every year. The pet business is a sensitive one though, the same way a business that provides a service to someone’s children is sensitive. People look at pets as their family members, and you need to plan for this level of care and concern when doing anything for someone’s children. The level of service, consistency, and professionalism is absolutely paramount in being able to develop a profitable pet business. This is where many have turned to franchising for direction and guidance to support
MORE THAN 85 MILLION HOUSEHOLDS HAVE A PET, AND THAT FIGURE IS GROWING QUICKLY AS MORE AND MORE OF THE YOUNGER GENERATIONS ARE EMBRACING PET OWNERSHIP.
32 FRANCHISE CONNECT | JAN-FEB 2020
creating a strong, professional backbone to a pet services business. Pet franchises have grown at a meteoric rate similar to the consumer side of the industry. People seem to like the idea of working with pets and the lifestyle component that comes with it. I get it, it does sound fun! I’ve been at this a while and seen good and bad come out of pet franchise opportunities, which is like any industry segment, I suppose. You can mess up a great business with the wrong operator or undercapitalization, for example. Pet franchises primarily consist of service offerings which may also offer products as a component of their business model. Pet training, dog walking, boarding, grooming, and retail boutiques are all pet franchise categories with a number of brands in the market who have experienced strong growth. So what’s the catch? You get to work with cute animals all day and make money for it; sounds pretty incredible if you ask me. I think that might be where you see some people jump into the business without taking notice of the fact that it is still a business. A business still requires planning, structure, and a cash
PHOTO BY REBRAND CITIES
EXPERT ADVICE
flow model that works, like any business. Before you jump into a cuddly pet franchise, make sure the financial model works. How do you generate business, market the services, and drive customer traffic into your location or area? What is the financial model and capital requirements needed to open and
run the business until it has reached profitability? Do you have enough money to do this? One big element is, Are you willing to commit yourself to service? I always recommend, almost regardless of industry, that you as the owner of the business work in the business for enough time to get it up and running. We recommend that you participate; this approach was arguably the most important factor in the flagship success. Pet services is an industry built on service and reliability. These two critical elements will surely suffer should you as the principal allow others to determine the fate of your shop. My take on it: I love the pet franchise category. I think it’s a fun market, great lifestyle opportunity, and filled with endless upside. Unless people wake up one day and decide that they don’t like dogs any more, you are probably in a good market. Do the numbers, and don’t forget to put together a strong business case before you make the move. w Christopher Conner started his career in franchising in 2002 working for a franchise consulting firm in Chicago. He founded Franchise Marketing Systems in 2009 after seeing a need for full service franchise development services for new and start-up brands. Today, Conner's team has expanded to 27 consultants between the US and Canada and has worked with over 200 brands to support successful franchise development strategies. For more information on Chris Conner or Franchise Marketing Systems, visit www.FMSFranchise.com
JAN-FEB 2020 | FRANCHISE CONNECT 33
How to Keep Your EMPLOYEES MOTIVATED Put the entrepreneurial fire burning inside you to good use. Implement these five techniques to motivate your employees.
SET REALISTIC GOALS Creating goals is essential, but you need to make sure that those goals are realistic 34 FRANCHISE CONNECT | JAN-FEB 2020
and attainable. Set short term milestones that aren’t too far out of reach. This will help your employees avoid procrastination, stay on track, and manage their long-term objectives more effectively.
FOSTER CREATIVITY Every time an idea is presented, try to analyze it from your employees’ point of view. Encourage and foster a creative environment, and watch your business flourish.
PHOTO BY CHRISTINA MORILLO
E
ntrepreneurs are well aware that while it is difficult for candidates to land a good job, it is even more difficult to make good employees stay for long. You need to make sure that your company is staffed with individuals who are constantly motivated and look forward to working every day. The best strategy to accomplish this goal is to provide your employees with tasks and projects that are worth executing and a leader that is worth following. Put the entrepreneurial fire burning inside you to good use, and find reliable and creative ways to motivate your employees. Here are some techniques that will help you keep your employees motivated, so you can see their performances rise to optimal levels:
BUSINESS SUCCESS
EMPOWER EACH INDIVIDUAL Remember that every employee of a company contributes to its success in one way or another. Empower each individual involved in your business to excel in their respective roles, no matter how small or large. This will help them achieve a sense of ownership and encourage them to meet and exceed expectations.
PRACTICE BEFORE YOU PREACH Try setting an example by practicing before you preach. Your attitude toward work matters more than anyone else’s. Encourage your employees through your actions. Remember that employees who enjoy coming to work are always a worthy investment. Invest your time and effort in making your organization a fun place to work. Be ready to welcome new methods, offer incentives, get personal, promote unity, and embrace change! Implementing these little techniques at your workplace is a surefire way to keep your employees motivated and ready for any challenge that comes their way! w
REMEMBER THAT EMPLOYEES WHO ENJOY COMING TO WORK ARE ALWAYS A WORTHY INVESTMENT. INVEST YOUR TIME AND EFFORT IN MAKING YOUR ORGANIZATION A FUN PLACE TO WORK.
PHOTO BY CHRISTINA MORILLO
PRAISE THE DESERVING Always give credit where it is due. While your employees come to work to fulfill their appointed duties, doing well should still be counted as an accomplishment. Recognize and praise the hard work of the deserving.
JAN-FEB 2020 | FRANCHISE CONNECT 35
Terminology in the Franchise Industry It's important as a franchisor or franchisee to understand ​standard terminology when speaking about franchise-related topics. Knowing these terms will help you understand related conversations and help you express yourself clearly. Gross Sales: When used in franchising, generally the total sales of the business before the collection of any sales taxes and after specified deductions. Generally used as the basis for percentage royalty calculations. Initial Investment: The total estimated cost for establishing the business, including the franchise fee, initial fixed assets and leasehold improvements, inventory, deposits, other fees and costs, and the working capital required during the initial start-up period (three months). Master Franchisee: A franchise relationship which is granted for the development of a specified area, and which allows the master franchisee to sub-franchise to other franchisees within the specified territory.
FDD is specified by the FTC and North American Securities Administrators Association (NASAA) and provides information about the franchisor, the obligations of the franchisor and the franchisee, fees, start-up costs, and other required information about the franchise system. It includes a listing of current and former franchisees. In addition to the disclosure portion of the FDD, the document will contain the franchise and other agreements and exhibits. It does not typically include unit earnings information.
Financial Performance Representation (FPR): Formerly known as an earnings claim an FPR is the FDD Item 19 representation of unit performance by a franchisor.
Company-Owned Location: A location, owned and operated by the franchisor, usually identical in appearance and operations to those of the system’s franchises. While not required, most company-owned locations contribute to the system’s advertising fund(s).
Operating Principal: A single individual authorized by a franchise owner to make Authorized/Designated Supplier: A decisions on behalf of the franchisee. This supplier of products and/or services used person is the operating principal and is usu- in the operation of the franchise that has ally the person with whom the franchisor been approved by the franchisor to sell to consults regarding the operation and conduct franchisees. May be the franchisor or an of the franchise. affiliate company.
Multi-Unit Developer: A franchisee who agrees to open two or more locations, generally in a defined market over an agreed upon period of time.
required amount of investment necessary to conduct the business.
Disclosure Document: Also known as the franchise disclosure document (FDD). Formerly known as the uniform franchise offering circular (UFOC). The format of the
Service Mark: A mark used to identify the services of one company as distinguished from the services of another. Service marks are afforded similar protection to registered
36 FRANCHISE CONNECT | JAN-FEB 2020
marks under the law.
Capital Required: The initial investment or
Business Plan: A planning document that details the objectives for the business and establishes processes and measures for meeting those objectives. Registration States: The various states that require franchisors to submit their FDD for approval prior to offering franchises. The registration states are members of NASAA. w
The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms
Find the franchise that is right for you!
Climbing the corporate ladder is always hard, but it is especially tricky for experienced professionals who are finding themselves getting aged out and laid off. Many are opting out of Corporate America and choosing to go a different route! Owning a franchise is a great option if you want to work and earn income but cannot put in the hours that traditional corporate jobs demand. Business ownership gives you the flexibility to grow at you own pace while working hours that fit with your personal responsibilities Faizun Kamal is a renowned franchise coach and author of the best-selling book The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms. Let her guide you through her proven process of researching and buying your future franchise. This will exponentially increase your probability of success! If you’re serious about finding a better career path, then by the end of The Right Franchise for You, you will: • Learn the proven process to find the best franchise for you. • Uncover the pitfalls to avoid making a costly mistake. • Determine the best way to fund your franchise. • Discover the ONE key to making your franchise search a successful one. Don’t wait! Get started on a path to a fulfilling and lucrative career as a franchise owner. Create your life of profit, purpose, and passion! The Right Franchise for You is available on Amazon. Grab your copy! http://bit.ly/Faizun2020 This is the only book you need to help find the franchise that is right for YOU!
You can contact Faizun directly at: Faizun@thefranchiseconsultingcompany.com
THE BASIC BENEFITS AND VALUE FOR FRANCHISEE FEES AND ROYALTIES Access to training programs for franchisees before they open their business. With the right brand, you can be successful without any prior experience or knowledge about the product or service due to well-constructed, up-to-date initial and ongoing training. This creates an attractive situation for folks burned out in their careers and/or curious about other business sectors. In these trainings, you will learn the confidential and proprietary business processes that have evolved from the franchisor’s trialand-error. Rookie mistakes will likely have already been ironed out. This reduces the risk of failure compared to starting a small business on your own. ● Intensive Initial and Ongoing Training. The franchisee is given the necessary training to start his business and eventually run it smoothly. The franchisee and his or her employees are taught all the business systems of the company covering product preparation, quality standards, business controls, recruitment of personnel, and marketing. A good franchiser will provide training to the franchise staff on a continuous basis. National, regional, and local events and online libraries and events should be looked at and added to the value of offer. ● Loans. Banks are much more willing to lend to a franchise business than an original start-up. Lenders take into account the franchisor's experience and reputation when deciding whether to lend money. ● Essential advertising and marketing assistance. In any business, customer acquisition is paramount. A sophisticated, multifaceted approach is vital, and both strategy and execution need constant attention. In a well-designed franchise, the corporate offices have marketing departments staffed with talented subject-matter experts. They perform marketing research, which leads to better targeting and more
TAKING A DEEP DIVE INTO
Franchising’s Value Proposition By Mariel Miller
or national level, a brand that is scaling serves as an advantage before and after you invest. any believe a franchise is all about The right business will build brand nationally the brand. Brand is important, but while the franchisee focuses on the hyperthere is much more in store for you local level. A brand promises a familiar and as you discover how sophisticated repeatable customer experience, taking us franchises are becoming, and what your fees back to the importance of proven operating systems in all business functions. are buying. Contrary to popular opinion, franchising is Perhaps most important, what most people not all about the brand! The main benefit do not realize is that franchising is heavily of becoming a franchisee is that the busi- regulated by the government. The Federal ness offers an established product or service Trade Commission, to be exact. The due according to ever-improving operating sys- diligence process should be transparent, tems. Specifically, you’re provided the proven so long as you know where to go for the best practices of how to deliver the product/ information you need. Exploring several service, acquire and keep customers, and brands cost nothing but your time and does handle finances, distribution, and scaling. not create commitments. Learning how to This offers an immeasurable advantage to investigate a franchise is an interesting and often surprising process. We offer programs the new business owner. Now, in addition to the systems, of course and one-on-one coaching at no charge to there is a benefit to sharing a unified brand. anyone curious or serious about franchise Whether it is recognized on the local, regional business ownership.
M
38 FRANCHISE CONNECT | JAN-FEB 2020
IMAGE BY RAWPIXEL FROM PIXABAY
●
TAKEAWAYS
effective campaigns. They help with marketing plans, budgets, buys, creative, PR, etc., to name a few support areas. Most important, they create and build the brand and its standards, key to the health of the network. ● Extensive Promotional Campaigns. A franchise is the beneficiary of extensive marketing campaigns made possible by the sharing of the costs by the franchises. Many franchisees are required to pay an advertisement contribution to the company as their share in the cost of promotional campaigns and brand building on a national and regional level, effectively spreading the cost among all the franchises. This accounts for the large marketing resources of the franchisor, enabling the company to Continuous Research and Development: use the services of some of the better agen- The company conducts continuous research cies and suppliers. Benefiting from a huge and development programs so that the busipromotions budget is a potent advantage ness can improve the existing products and that is difficult for solo players to overcome. develop new ones to offer to the consumers. The marketplace changes rapidly and BUT, THERE’S MORE!.... businesspersons must keep up. The chance Lower Capital Requirement: Compared to a to seize the opportunity of leading in the non-franchise business, you may find that market is available for only a very short while. less capital is needed in a franchised busi- This stiff competition necessitates continuness since the experience and tested system ous research and development programs for of operations of the parent company would the company and the franchise network to already have eliminated the unnecessary succeed. expense incurred through trial and error, let Performance Benchmarking: Similar busialone the 2–5 years necessary to develop nesses operating nationally generate stabest practices and those opportunity costs. tistics that can be measured and analyzed, Buying Supplies at Lower Costs: The franchi- creating benchmarks for your operation to see can procure necessary supplies at lower use. Taking action on your key performance costs because the prices are negotiated by the indicators is a crucial factor in building a company with the suppliers on behalf of all strong and sustainable business. Very small the franchise units. Because of the size and chains or the mom and pop operator do not projected regularity of orders, the franchisor have the benefit of getting a look at systems can get huge discounts. Buying wholesale critical numbers necessary for projecting for the whole network means big savings for sales and profitability. Moreover, many top the individual franchises. This gives the fran- concepts now use “owner groups,” where chises a big advantage over their competitors franchisees come together and work on because they can reduce expenditures on a each other’s profit and loss statements and continuous basis. This procurement set-up business challenges. These peer groups offer is much more advantageous to the franchi- valuable support and feedback as fellow fransee vs. purchasing supplies independently chisees are not the competition but underthrough normal channels. stand your business intimately.
Executive Talent: By partnering with a strong franchisor, you are, in essence, hiring a team of top-notch professionals to support you. At a certain point of maturity, great franchisors plan to have a manager, director or vice president of each discipline—marketing, operations, training, IT, customer service, real estate, and product/service quality—as well as a few executive level management people that run the show. As the franchisee, you have access not only to your own field support people, but any executive you need to help you at any time. The contribution these seasoned professionals can add to you and your business is invaluable and often overlooked as a specific benefit. Get to know key players during discovery day at the corporate office and realize their immense value. Too good to be true? Hardly. In every growing category, we find a very special group of brands creating this kind of value and more for their franchisee partners. Here is where you should set the bar! Once you’ve seen what good really looks like in franchising, you’ll truly understand the win-win foundation underneath the most successful franchise systems and not settle for less. w Mariel Miller, founder, The Franchise Advisor, is a very popular consultant to professionals curious about franchise investing. In 2019, she was recognized in the top 1% of franchise experts in the country. Reach Mariel & find out why. www.thefanchiseadvisor.com or (732) 298-0900 Mariel Shares: As a franchise professional for 27+ years, and a business owner since 2004, I understand the hard work it takes to build and scale a successful business. Franchising offers you the opportunity to take advantage of a proven, proprietary formula and a growing brand name with ongoing support along the way. You can avoid the painstaking years it takes to figure out the business and move straight into production and profitability with the guidance and direction of successful business partners (the franchisor). If you are interested in franchising as a career alternative, investment option, or to build your business portfolio, I’d be happy to help. Through 1:1 discovery, coaching, research, and education, you will gain critical insight and an advantage as an investor. Our clients enjoy confidential, efficient coaching, access, information, and offers from on-trend, top-performing brands that fit their criteria for ownership.
JAN-FEB 2020 | FRANCHISE CONNECT 39
7 STEPS TO
KEEPING A CLEAN AND ORGANIZED OFFICE To maximize your productivity, follow these seven tips to achieve a clean, fresh, and organized office. By Sara Jensen
I
your office. Going vertical can help you use unused space and make it easy to find things the moment you need them.
f your office is cluttered, your thoughts will also be cluttered. According to a survey, 77% of Americans feel that a dis- 2. GET RID OF UNNECESSARY organized office negatively affects their ITEMS productivity, while 53% say disorganization If you have a lot of paper and documents has a negative impact on their motivation. that you use on a regular basis on your desk, get a box and place them all inside. This way, all you will need to do is reach inside Here are a few tips to keep your the box rather than go to the file cabinet. office clean: All unnecessary items that don’t contribute 1. USE STORAGE to productivity should be removed. If you don’t have an organized space to store your supplies like pens, paper clips, 3. GO PAPERLESS files, and calculator, your desk will be Going paperless not only reduces clutter, cluttered. To organize your stuff, set up but it also benefits the environment. Today, wall shelves and or use file cabinets in thanks to technology, most of your files can 40 FRANCHISE CONNECT | JAN-FEB 2020
be stored in computer databases, and you can easily access them from there.
4. ORGANIZE CABLES Hiding the wiring of your desktop computers, phones, and other devices can do wonders to manage your clutter. If your desk has grommets make use of them. If it doesn’t, you can take a nice decorative box, cut holes in the back, place all your wiring in the box, and run the plugs through the holes. This can create an illusion of a wireless office.
5. DON’T EAT AT YOUR DESK Eating at your desk is the worst thing you can do. Not only do food crumbs make your workplace look messy, they also attract
DESIGN According to a survey, 77% of Americans feel that a disorganized office negatively affects their productivity, while 53% say disorganization has a negative impact on their motivation. bugs and can leave behind an unpleasant smell. Keep your desk clean and take your lunch to the office cafeteria or break room.
6. USE A TRASH CAN Keep a trash can close to your desk so that you can throw out unwanted paper, tissues, and used-up office supplies. Never keep trash that should be thrown away on your desk.
7. BRING PLANTS Although bringing more stuff into the office may seem counter-productive, plants are an exception to the rule. Plants make your office space look brighter and increase workplace efficiency. You can get a small pot for your desk or place larger ones on the floor or near the window. By the end of the day, your office may look like a tornado hit it, so make sure you clean your workplace thoroughly before you leave. You will appreciate a clean and tidy workplace in the morning. w
CLEAN DESK POLICY
N
ever heard of it? Well, a CPD or clean desk policy is your employer’s instructions which detail how all employees should leave their workspace at the end of their working day. People may roll their eyes and moan about having to be neater, tidier and in general more organised, but in the long term a CPD can be beneficial to your business by:
MAKING IT SAFER: Confidential information lying around can put your business in jeopardy. Having loose sheets of paper with private details of upcoming deals, employees’ information, etc. can make you more susceptible to fraud, security breach or information theft. Removing printouts, post-its and even USB sticks at the end of the day will significantly reduce this risk. ALLOWING FOR HOT DESKING: Having consistently clear desks, void of any personal documents or equipment allows you to capitalise on empty desk space. If your organisation has employees who only work part time or remotely then you can advertise their workspace for freelancers to use as hot desks. BECOMING MORE EFFICIENT: According to a study, employees spend 2 hours on average per day looking for information. Having a CPD in place could make your employees more efficient and organized. They could feel more inclined to use digital documents instead, making them able to retrieve information quicker while also saving your business money on paper, toner, etc. MAKING GOOD FIRST IMPRESSIONS: Appearance matters. Having a clean, decluttered office creates a good first impression to your clients, business partners and especially the auditors. It presents your business as organised, presentable and trustworthy. REDUCING STRESS: Feeling organized reduces your employees’ stress levels. Knowing where everything is located makes them feel more efficient and in control, benefitting their wellbeing. MAINTAINING YOUR HEALTH: Did you recently have a cold? Do you eat lunch at your desk? “An office desk can be a haven for germs.” Clean your desk and computer keyboard on a regular basis for the sake of your health. Although there are benefits to incorporating a CPD into your business, some argue that it stifles creativity and makes the workplace less homely. How do you feel about your experience with a clean desk policy?
JAN-FEB 2020 | FRANCHISE CONNECT 41
COMPANY PROFILE
Pet Supplies Plus
Owning our pet store franchise is rewarding and incredibly fun.
P
et Supplies Plus’ mission is to make it easier for pet parents to find better products and services for their pets and to become America’s favorite neighborhood store. Currently, we operate 480 stores in 34 states. There has never been a better time to join the recession-resistant pet industry; it has experienced year-over-year growth since 1994 and hit $75 billion dollars in 2019, including a whopping $480 million in pet Halloween costumes! Pet Supplies Plus has been ranked as the #1 franchise in the pet category for the last 6 years, was ranked #46 overall in 2019 by Entrepreneur Magazine, and was named to their Fastest Growing Franchise list. Our owners enjoy low royalty fees, an easy-toexecute business model, and best-in-class franchisor support, including inventory ordering; marketing support through market segmented, personalized direct mail and email; social brand building; in-store set up; and team training. We’ve identified several hundred
neighborhoods that can support a Pet Supplies Plus store with many neighborhoods being west of the Mississippi River. Pet Supplies Plus opened its doors in 1988 and began franchising its concept in 1991. Currently, we operate 262 franchised stores and 218 corporate stores and have more than 150 stores in development. In 2018, Pet Supplies Plus launched “You Click. We Fetch,” which allows our customers to buy online and pick up in store or have the item delivered so that we can meet our customers’ needs when and how they need us to. A strong Pet Supplies Plus owner has a passion for animals and those that love them, the ability to create strong connections within their community, and the ability to build strong store teams. We do ask that our candidates have $600,000 in total net worth with $200,000 of that being in liquid, unencumbered assets. Pet Supplies Plus is proud to support the VetFran program and offers a 20% discount to veterans.
PET SUPPLIES PLUS 17197 N. Laurel Park Drive Suite 402 Livonia, MI 48152
42 FRANCHISE CONNECT | JAN-FEB 2020
(734) 793-6656 cschultz@petsuppliesplus.com www.petsuppliesplusfranchising.com
COMPANY PROFILE
Join the Clean Dog Revolution The First Wellness-Focused, Membership-Based Dog Grooming Franchise We’re Revolutionizing Dog Care
Traditional dog groomers focus on aesthetics and hairstyles. Yet, 8 out of the top 10 most popular dog breeds don’t need haircuts. While all dogs require routine maintenance in order to stay clean, comfortable and healthy, many don’t get the care they need either because their parents don’t know they need it, or because they can’t find a place that provides it. Scenthound is out to change that by giving all dogs --- not just those that need haircuts --- access to preventive grooming-related maintenance. Scenthound is a revolutionary dog care franchise that provides an inclusive grooming plan that takes care of their Skin, Coat, Ears, Nails, and Teeth (SCENT), with optional services on an as-needed basis, to keep pups healthy and avoiding health concerns later down the line.
We’re Passionate About Pups
Scenthound locations -- Scenters -- put education front and center. The moment a customer walks in with their pup they see an entire wall full of information about dog health and how routine care leads to happier outcomes for their furry friends. Pet parents learn how dog grooming is so much more than just a new hairstyle. Our monthly membership plans break down the barriers to routine dog care – making clean, healthy dogs a priority. Parents choose the option that works for their budget and their schedule, keeping their dog’s health on track and building a strong customer relationship through repeat business.
Scenters are located in errand-intensive shopping areas and basic monthly visits are completed in under 30 minutes so it’s very convenient for dog parents to avail themselves of our services. The bottom line: we make grooming Fast, Easy and Affordable. The franchise’s simplified model captures a huge underserved market, building a dedicated customer base. It keeps pups feeling great, customers coming back, and franchisees well ahead of the curve.
We’re Looking for Dog-Lovers Like You - Ready to Join the Pack?
The initial investment for a Scenthound franchise ranges between just $206,400 - $378,400 including a franchise fee of $50,000.
SCENTHOUND 715 Commerce Way. #10 Jupiter, FL 33458
(561) 581-2005 eileen@scenthound.com www.scenthoundfranchise.com
JAN-FEB 2020 | FRANCHISE CONNECT 43
COMPANY PROFILE
Contender eSports is the first franchise in the world providing high-end gaming centers to eSports players globally. Cash in on the Billion Dollar eSports Industry
Y
ou’ve heard the craze around the world for competitive games like Fortnite, League of Legends, Counter Strike, Call of Duty … and so many more. Universities are now offering scholarships to gamers, tournaments are broadcast on primetime TV. Jerry Jones, the owner of the Dallas Cowboys, bought an eSports team. So did Mark Cuban. And Ashton Kutcher, Magic Johnson, ARod, The Philadelphia 76ers … you get the picture. eSports is a global phenomenon.
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Our one of a kind modular centers are revolutionizing the esports world and you can get in on the ground floor. Multiple revenue streams come from hourly gameplay, monthly club memberships, tournaments, summer camps, training sessions with professional esports gamers, food and merchandise. Become a franchisee and secure your locations today!
Kick Start the Discovery Process!
Complete the short inquiry page at www.tinyurl.com/y5w8kxos or call (703) 582-2555 • Flexible Startup Cost — Our range is flexible with any budget, depending on the number of seats and whether you use console or PC games.
Exploding Industry – The global eSports audience will reach 380 million this year and revenues will reach $1.4 Billion by 2020. Revolutionary Designs – Our modular designs take the guesswork out of store design. No Experience Needed – You don’t need to be a gamer – we teach you everything you need to know. One Staff Member Per Shift –Much of your store is fully automated and our training for new staff is easy and auditable. Off Hands Ownership –Most owners do not need to be at the stores. Check in on sales on your phone, keep your existing career if you like. Low Operating Expenses –We keep overhead limited Exclusive Territories – We only allow one franchisee per territory. International Opportunities Available!
Contender eSports Locations include: • Award-winning eSports desks, chairs, mice, keyboards and headsets. • Custom designed PC systems with full warranties. • Food options for your customers that do not require a kitchen, cooking or extra staff. • Branded merchandise with Contender eSports fashion lines, equipment for sale and eSports specific accessories. • Partnership marketing with Monster Energy and other high-end national brands The Investment • Investment Range: $199,400 to $325,180 (includes $39,000 franchise fee). • Minimum Net Worth (1 Store): $300,000 • Minimum Liquidity (1 Store): $50,000 • Royalty Fee: 6% of monthly gross sales ($600 minimum per month) • National Marketing Fee: Currently 2% of monthly gross sales
CONTENDER ESPORTS LLC 405 N Jefferson Avenue Springfield, MO 65806
44 FRANCHISE CONNECT | JAN-FEB 2020
(417) 232-6492 franchise@contenderesports.com www.contenderesports.com
COMPANY PROFILE
Countdown is on for the best deals in Franchise Business
B
e My Franchise Expo, which is the only franchising fair in Turkey providing brands with the opportunity of spreading their brands and entrepreneurs, the opportunity to establish their own business will be held on 8 to 11 October, 2020 in CNR Expo Center in Istanbul. Beyond introducing new entrepreneurs with the brands every year, Be My Franchise Expo which asisits with the projects to come to light, is preparing to open its doors for the 18th time in October 2020. The fair is organized by Medyafors with 34 years of Exposition and 17 years experience organizing the Be My Franchise Expo (Bayim Olurmusun?), will be held at the CNR Expo Center on 08-11 October 2020. The show is supported by the Turkish Franchise Association (UFRAD). The Expo, which will host more than 300 companies in three halls and
almost 40,000 visitors on national and global scale, is also at the top of the foreign investors' agenda. Be My Franchise 2020 will gather investors and delegations from all over the world will also be instrumental in the formation of important collaborations and partnerships. Be My Franchise Expo, which is also acclaimed with its dedicated sections, brings together the sector's stakeholders in the special "Supplier Section", which provides support for branded products and services that provide a franchise with their needs. In addition, it will host the second Anatolian Culinary Competitions organized by AGADER (The Association of Cooks and Gastronomy). Seminars guiding the entrepreneurs and brands will be organized by UFRAD for 4 days within the scope of Be My Franchise Expo, 2020.
BE MY FRANCHISE EXPO, 2020 Atatürk Oto Sanayi Sitesi 53.Sokak No:5 Sarıyer - İstanbul - Turkey
+90 543 762 1901 / Ferzan Erem Escobedo info@bemyfranchise.com.tr www.bemyfranchise.com.tr
JAN-FEB 2020 | FRANCHISE CONNECT 45
COMPANY PROFILE
Verity Commercial – Your Trusted Advisors Transforming your commercial real estate needs into a strategic advantage WHAT WE DO
Verity Commercial is a commercial real estate advisory and investment company located in Reston, VA. We bring extensive experience in brokerage, project management, and investment services. Verity was founded on the simple premise that we want to change the way people think and act about real estate. Verity enables business owners and executives to transform real estate from a necessary business expense into a strategic business advantage. Brokerage / Advisory Traditionally commercial real estate is viewed as a transaction that is either a necessary expense to be minimized, or as a direct investment on the part of an individual or a group. Verity works with businesses to transform their space needs into a strategic advantage that positively impacts their bottom line. Project Management We work on some of the most technically challenging projects in the Washington, DC metro area. Our core industries include data center, life science, healthcare, office, and manufacturing. Verity works as an integrated extension of our client’s team by defining, controlling, and managing all aspects of design and construction while keeping the ownership fully informed of project status in terms of scope, budget, and schedule. Our holistic approach integrates real estate, finance, and business strategy into the design and construction process, thereby aligning objectives and simplifying complexity. Investment Our constant comprehensive surveillance of the commercial real estate market and our long-standing relationships
with key players allow us to uncover promising properties ahead of the competition. We leverage our day-to-day service business to identify off market assets with limited competition to create opportunities for our investors.
SERVICES
Our services enable clients to transform real estate from an expense to be minimized into a strategic advantage, ready to make a meaningful impact on their overall business performance. • Tenant/Buyer Representation • Landlord/Owner Representation • Investment and Advisory • Acquisition and Development • Project Management • Construction/Development • Fee Development Verity was recognized by Inc. 5000 two years in a row as one of the Fastest Growing Companies in America and received the Virginia’s Fantastic 50 Award as one of the 50 Fastest Growing Companies in Virginia.
VERITY COMMERCIAL, LLC 1821 Michael Faraday Drive Suite 208 Reston, VA 20190
46 FRANCHISE CONNECT | JAN-FEB 2020
(703) 435-4007 info@veritycommercial.com www.veritycommercial.com
COMPANY PROFILE
EMBRACING THE BIG CHILL
Cryotherapy is one of the fastest growing segments in Health & Wellness projected to reach $5.6 Billion by 2024
O
ur Mission is to assist our clients in gaining access to one of the most revolutionary health promoting technologies available today. In each of our franchise and affiliate Wellness centers, knowledgeable and friendly team members guide clients every step of the way. Our Vision is to set a new standard for Health and Wellness in North America through our expertise in cryotherapy, training and customer satisfaction. Our Process, Team and System have been perfected to deliver the training, motivation and support needed to grow a successful business.
Best-in-Class Equipment: We've refined our systems and technologies to near perfection. From cryo sauna and local cryo machines to robes and protective clothing, we provide access to best in class equipment and branding essentials, delivering a turnkey operation to each Franchisee. Operations: Our dedicated support team provides the needed organizational, administrative and operational guidance to run a successful Cryotherapy Wellness Center. We are committed to ensuring that each location operates at the same level of excellence and organization as ours. Marketing and Creative Services: Our Dedicated Marketing Partner uses cutting-edge marketing strategy and technology to promote Orange Cryo Wellness in your marketplace and our brand as an industry leader in the Cryotherapy industry.
WHAT YOU’LL GET Location Design: Crucial to success, our management team assists with the site selection, center layouts, infrastructure, brand specifications, 3rd party financing and everything in between. Frozen University: Training is vital to deliver safe, effective and efficient cryotherapy. Frozen University is our comprehensive training program that provides initial on-site training and support, as well as access to continuing education, resources, and our experienced support team.
LEAVE YOUR COMFORT ZONE GROW WITH ORANGE CRYO WELLNESS Visit www.myorangecryo.com or call 703-582-2555 for additional information Initial Investment $116,450 - $184,450 (includes $25,000 franchise fee) Royalty 6% of Gross Sales Brand Fund 1-2% $500/month local marketing
ORANGE CRYO WELLNESS LLC 3012 Butler Pike Conshohocken, PA 19428
(703) 582-2555 info@orangecryo.com www.orangecryo.com
JAN-FEB 2020 | FRANCHISE CONNECT 47
COMPANY PROFILE
Own Your Own Explosive Health and Medical Support Business Opportunities like this don’t come around very often but when they do, those who recognize the trend and act quickly are the ones who reap the benefits for a lifetime.
T
his is the first time ever in the trillion-dollar health and wellness industry that a revolutionary franchise like this has ever been offered. We have collaborated with the best minds in the world of franchising and combined it with the lucrative and in-demand health and wellness services industry to form a dynamic franchise opportunity so powerful you’ll be wondering why no one has done this before. Combining recent technological advances, with ideal market conditions make the timing ideal for this winning franchise opportunity. The public is finding it increasingly difficult to get quality health care at an affordable price. Medical professionals are struggling like never before to make ends meet. The RX2Live franchise provides an exciting solution to these growing problems so everyone wins. Our proprietary programs are helping doctors double and even triple the net income of their practices without increasing the size of their staff, adding new patients and with little or no upfront investment.
Our franchisees provide services in three vertical markets that are in huge demand today: 1. MEDICAL SUPPORT SERVICES
Behavioral Health Screenings RX2Live has an innovative tool that allows doctors to easily and effectively conduct mental health screenings right from their office. A true turnkey system that is automated, customized and provides critical information about a patient’s overall health.
DNA Testing Our premier service that reveals a person’s genetic makeup which allows health care professionals to accurately prescribe a program for diet, exercise and nutritional supplementation. We call it our Customized Roadmap to Wellness.
48 FRANCHISE CONNECT | JAN-FEB 2020
COMPANY PROFILE
Nutritional Supplements Analyzing DNA test results allow doctors to design a supplement program to optimize the health of the patient. RX2Live stores and automatically ships product to the patient monthly while the health care professional collects a residual on all orders. Weight Loss System The most effective, safe, rapid, natural weight loss system ever developed. Gets the weight off and keeps it off. Chronic Care Management (CCM) Using our system and proprietary software, doctors receive cash reimbursement from Medicare of up to $20 per patient every month. This is done with no upfront investment and once patients are enrolled, doctors can start billing immediately for a service we provide. Thermal Imaging Allows health care professionals to quickly and easily offer affordable Thermal Imaging Services right from their own office. Using a special camera, patients can be scanned quickly and painlessly by a trained assistant to determine potential problem areas. The scan graphically illustrates potential problem areas in the body. This is an immediate revenue source for health professionals.
2. SENIOR WELLNESS
With an increasing population of baby boomer retirees, Senior Wellness programs are already in big demand and will continue to grow in the coming years. The RX2Live Senior Wellness program allows
health care providers to follow a comprehensive support system designed to improve attitudes, live longer, happier, and healthier lives. We promote an enhanced quality of life for seniors by improving cardiovascular function, strength, flexibility, balance, endurance, intellectual stimulation, diet, and education programs. Patients are simply referred to RX2Live and we take care of the rest.
3. WORKPLACE WELLNESS
This is one of the fastest growing and most popular segments in healthcare services today. A comprehensive analysis of 42 published studies of worksite health programs showed that companies including ‘self-insured employers’ that implemented an effective wellness program realized significant cost reductions and financial gains.
The RX2Live franchise offers an outstanding return on investment for the franchisee and
fills a critical need in the marketplace. You are in the right place at the right time to
position yourself in a unique franchise that
is poised for explosive growth.
Judy Cole (757) 323-3798 jcole@rx2live.com http://virginiadc.rx2live.com JAN-FEB 2020 | FRANCHISE CONNECT 49
WE SPEND BIG ON OUR PETS, RECESSION OR NOT.
BY THE NUMBERS
92%
APPROXIMATELY
3.2 MILLION
SHELTER ANIMALS ARE ADOPTED EACH YEAR (1.6 MILLION DOGS AND 1.6 MILLION CATS). SOURCE: APPA
ABOUT 710,000 ANIMALS WHO ENTER SHELTERS AS STRAYS ARE RETURNED TO THEIR OWNERS. OF THOSE, 620,000 ARE DOGS AND ONLY 90,000 ARE CATS.
65%
Furniture Shopping with Furry Friends
OF US HOUSEHOLDS
The Importance of Pet-Friently Fabric to Pet Owners
OWN PETS, AND THAT NUMBER HAS GROWN TO 312 MILLION NATIONWIDE.
42%
■ VERY IMPORTANT ■ NOT IMPORTANT AT ALL ■ SOMEWHAT IMPORTANT ■ I DON'T KNOW WHAT PET-FRIENTLY FABRIC IS
APPROXIMATELY 40% OF DOG OWNERS AND 46% OF CAT OWNERS LEARNED ABOUT THEIR PET THROUGH WORD OF MOUTH. SOURCE: APPA
80%
THE MOST POPULAR U.S. PET NAMES OF 2019 TOP FEMALE DOG NAMES
TOP MALE DOG NAMES
TOP FEMALE CAT NAMES
TOP MALE CAT NAMES
BELLA LUNA LUCY DAISY LILY ZOE LOLA MOLLY SADIE BAILEY
MAX CHARLIE COOPER BUDDY ROCKY MILO JACK BEAR DUKE TEDDY
LUNA BELLA LUCY KITTY LILY NALA CHLOE SOPHIE DAISY STELLA
OLIVER LEO MILO CHARLIE MAX JACK SIMBA LOKI OSCAR JASPER
50 FRANCHISE CONNECT | JAN-FEB 2020
OF THOSE PEOPLE VIEW THEIR PETS AS FAMILY. ONLY 1 OUT OF EVERY 10 DOGS BORN WILL FIND A PERMANENT HOME.
© FRANCHISE CONNECT MAGAZINE
27%
SOURCE: Statista
— 85 MILLION PEOPLE —
10% 21%
OF PET OWNERS SPENT THE SAME OR MORE ON THEIR PETS DURING THE MOST RECENT RECESSION PERIOD.
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