AMERICA’S BEST BUSINESS OPPORTUNITY MAGAZINE
FranchiseConnect
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VOL 05 ● ISSUE 06
SPECIAL SECTION:
SPORT AND
FITNESS
FRANCHISES
NAVIGATING THE SPORTS AND FITNESS FRANCHISE LANDSCAPE
CHALLENGES OF CHANGING JOBS WHEN YOU'RE OVER 50 TOP 10 TIPS FOR BUILDING A HISTORYMAKING BUSINESS
10 ESSENTIAL TIPS FOR OUTSTANDING
CUSTOMER SERVICE
ALL IN 15 SOLVES THE BIGGEST FITNESS CHALLENGES
NOV/DEC 2023
Become a Franchisee with America’s Leading Healthcare Staffing Agency Become a Franchisee
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Become a Franchisee Jennifer Wiedemann, Director of Franchise Development jwiedemann@atchealthcare.com or 516-750-1604 with America’s Leading Healthcare Staffing Agency INTERESTED IN LEARNING MORE ABOUT THE OPPORTUNITIES INhas YOUR AREA? For over 40 years, ATC Healthcare provided nurses and healthcare professionals to hospitals and facilities nationwide.
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Jennifer Wiedemann, Director of Franchise Development jwiedemann@atchealthcare.com or 516-750-1604 INTERESTED IN LEARNING MORE ABOUT THE
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INTERESTED IN LEARNING MORE MORE ABOUT ABOUT THE INTERESTED IN LEARNING THE OPPORTUNITIES IN YOUR AREA?AREA? OPPORTUNITIES IN YOUR
INTERESTED IN LEARNING MORE ABOUT THE OPPORTUNITIES IN YOUR AREA?
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jwiedemann@atchealthcare.com or 516-750-1604
REWARDING FITNESS FRANCHISE No Prior Experience Required No Brick-and-Mortar Required
specialstrongfranchise.com
Competitive Advantages What makes us different? Comprehensive Back Office Administrative support: Caregiver Payroll Funding Billing & Collections Caregiver Benefits General Liability & Workers Compensation Insurance State Licensure Assistance Risk Management & Compliance Support
Franchise Opportunity Overview Total Investment Range: $115,200 - $168,800 Net Worth Requirement: $250,000 Initial Franchise Fee: $49,500
Brand Programs that Generate Revenue: Virtual Caregiver Platform Personal Assistant Services Brain Health and Fitness Program
Royalty Fee: 9%
*Includes Comprehensive back office support
Single & Multi-Unit Opportunities Available Vet Fran Discount: 10% Territory Size; 25 - 35K 65+ population
www.carebuildersfranchise.com
franchise with us! He’s not an influencer, he’s part of our DNA.
Proprietary tech helps control payroll costs.
Allows 50-75% more members per location.
Typically 2 FT & 4-6 PT team members.
Allows for operational efficiency & consistency.
Join Eat The Frog Fitness and become a part of the rapidly growing high-end boutique fitness industry. Eat The Frog Fitness is the only personalized group training program that combines athletic-inspired training and the science of your body to achieve incredible results.
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EDITORIAL CALENDAR JAN/FEB – WINTER 2024 Home Services
MAR/APR – SPRING 2024
Meow. Woof. Chirp. Peep. Squeak.
Pet Franchises
"A MAN WHO STOPS ADVERTISING TO SAVE MONEY IS LIKE A MAN WHO STOPS A CLOCK TO SAVE TIME." – Henry Ford
MAY/JUN – LATE SPRING 2024 Education Franchises Children’s Products and Services
JUL/AUG – SUMMER 2024 Senior Care and Healthcare Franchises
SEP/OCT – FALL 2024 Food, Drink, and Restaurant Franchises
NOV/DEC – LATE FALL 2024 Sports and Fitness Franchises
w TOP 100 Home Services Franchises w INDUSTRY REPORT w Meet the People Behind the Brands w Expert Advice w Commercial Real Estate w Legal Advice w Franchising, Sales & Marketing, Finance, Technology, Leadership, Design, and Business articles
w TOP 100 Pet Franchises w INDUSTRY REPORT w Meet the People Behind the Brands w Expert Advice w Commercial Real Estate w Legal Advice w Franchising, Sales & Marketing, Finance, Technology, Leadership, Design, and Business articles
w TOP 100 Education Franchises w INDUSTRY REPORT w Meet the People Behind the Brands w Expert Advice w Commercial Real Estate w Legal Advice w Franchising, Sales & Marketing, Finance, Technology, Leadership, Design, and Business articles
w TOP 100 Senior Care Franchises w INDUSTRY REPORT w Meet the People Behind the Brands w Expert Advice w Commercial Real Estate w Legal Advice w Franchising, Sales & Marketing, Finance, Technology, Leadership, Design, and Business articles
w TOP 100 Food Franchises w INDUSTRY REPORT w Meet the People Behind the Brands w Expert Advice w Commercial Real Estate w Legal Advice w Franchising, Sales & Marketing, Finance, Technology, Leadership, Design, and Business articles
w TOP 100 Fitness Franchises w INDUSTRY REPORT w Meet the People Behind the Brands w Expert Advice w Commercial Real Estate w Legal Advice w Franchising, Sales & Marketing, Finance, Technology, Leadership, Design, and Business articles
WHAT'S INSIDE
09
FROM THE PUBLISHER The New Era of Fitness: Exploring the Phenomenal Rise of Gym Franchises By Sitki Kazanci
18 SPECIAL SECTION SPORT AND FITNESS FRANCHISE INDUSTRY REPORT 2023
10
EXPERT ADVICE Thriving in Motion By Christopher Conner
14
BUSINESS STRATEGY Top 10 Tips For Building a History-Making Business By Kimberley Daly
Franch Conneise ct ®
TOP 10 0
16
FITN FRANC ESS HISES 2023
CUSTOMER SERVICE 10 Essential Tips for Outstanding Customer Service By Sara Jensen
22
COVER STORY All in 15 Solves the Biggest Fitness Challenges
28
TAKEAWAY 2023: The Year in Review By Melissa Lewis
26
TAKEAWAY Top Sports and Fitness Franchises By Brian LaCour
30
BUSINESS SUCCESS Revolutionizing Fitness By Michael A. Peterson
36
START SMART Challenges of Changing Jobs When You're Over 50 By Patrick Laforet
38
FINANCE Navigating the Sports and Fitness Franchise Landscape By Diane Rosenkrantz
40
LEGAL ADVICE The Private Equity, Venture Capital, SBA and Non-SBA Lending Hoops and Hurdles By Lynne D. Shelton
48
INFOGRAPHIC BY THE NUMBERS
NOV-DEC 2023 | FRANCHISE CONNECT 7
AMERICA’S BEST BUSINESS OPPORTUNITY MAGAZINE
FRANCHISE CONNECT MAGAZINE JAN/FEB – WINTER 2024
Home Services Franchises Window Cleaning Home Improvement Utility Service Construction & Building Delivery Services Flooring Handyman Home Care Assistance Home Cleaning Home Improvement Home Inspection Home Moving Self Storage Junk Removal Lawn Care Maintenance Pest Control Pet Home Plumbing Repair & Painting Restoration Security Home Organization Interior Design
NEXTE ISSU
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TOP 100 HOME SERVICES Franchises
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VOLUME 5, NO 6, NOV/DEC 2023 1751 Pinnacle Drive, Suite 600 McLean, VA 22102 info@franchiseconnectmag.com www.franchiseconnectmag.com (703) 665-5507 ADMINISTRATION FOUNDER / PUBLISHER
Sitki Kazanci PRESIDENT / CFO
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Elizabeth Adams EDITORS
Sara Jensen David N. Smith Mary McHugh CONTRIBUTING WRITERS In Alphabetical Order by Last Name
Christopher Conner Kimberley Daly Nancy Friedman Brian LaCour Patrick Laforet Michael Peterson Lynne D. Shelton, Esq. Christina Williams INTERN
Christina Huang DESIGN / PRODUCTION DESIGN
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Are you ready to talk about your ad program? Quotes are customized based on your budget, goals, and preferences. Contact us!
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Franchise Connect Magazine, published bimonthly by the Creative Edge, 1751 Pinnacle Drive, Suite 600, McLean, VA 22102. Application to Mail at Periodical Postage Rates is Pending at Merifield, VA, and addititonal mailing offices. POSTMASTER: Send address changes to Franchise Connect Magazine, 1751 Pinnacle Drive, Suite 600, McLean, VA 22102 Creative Edge and Franchise Connect Magazine are not responsible for advertisement content and contributors' articles. © 2023 by Creative Edge. All rights reserved.
FROM THE PUBLISHER
I IN THE HEART OF EVERY FITNESS FRANCHISE LIES A POWERFUL COMMITMENT TO HEALTH, COMMUNITY, AND ENTREPRENEURIAL SUCCESS.
THE NEW ERA OF FITNESS:
EXPLORING THE PHENOMENAL RISE OF GYM FRANCHISES
n the last half-decade, the gym and fitness franchise sector has witnessed substantial growth, a development largely fueled by public health campaigns emphasizing the essential role of physical fitness in addressing serious health concerns such as diabetes and obesity. This increased awareness around health has led to a surge in health club memberships. Consequently, this has driven the expansion of gym franchises, aiming to cater to this escalating demand. Furthermore, the burgeoning popularity of boutique gyms has not gone unnoticed by franchisors, who have adeptly increased their franchise numbers to capitalize on this trend. It is often remarked that franchising is emerging as the preferred route to entrepreneurship within the fitness industry. For entrepreneurs, franchises that demonstrate a profitable business model are becoming more appealing than the prospect of building a brand from the ground up. Those who excel in fostering relationships and possess a fervent passion for fitness may find the fitness franchise industry a fitting venture. Prospective fitness franchise owners are presented with a plethora of options. Innovations in science, technology, and data analytics have broadened the scope of delivering fitness services, thus expanding the potential client base. This expansion offers aspiring franchisees a wide array of choices in selecting a fitness franchise. The year 2023 was a watershed moment for online fitness training. Hastened by global events, this domain experienced a transformative growth, establishing it as a feasible alternative for consumers worldwide. Pre-pandemic, the online fitness market was appraised at $6 billion, with projections indicating an expansion at a compound annual growth rate of 33.1%, potentially escalating to $59 billion by 2027. The franchise business model, especially in the fitness sector, offers noteworthy investment prospects. With the industry set for continued expansion, the current period represents an opportune moment for investing in a fitness franchise. This trend underscores the dynamic nature of the fitness industry and the potential it holds for innovative and forward-thinking entrepreneurs. Wishing you safety and good health,
SITKI KAZANCI / Founder-Publisher NOV-DEC 2023 | FRANCHISE CONNECT 9
THRIVING IN MOTION A comprehensive overview of the sports and fitness franchise market By Christopher Conner
T
he sports and fitness franchise market stands as a dynamic and ever-growing sector within the broader franchising landscape. As health and wellness become integral components of modern lifestyles, the demand for specialized fitness services and sports-related activities continues to soar. This comprehensive overview delves into the key facets of the sports and fitness franchise market, exploring its defining characteristics, current trends, popular sub-sectors, growth drivers, and the diverse opportunities it presents to both entrepreneurs and fitness enthusiasts. DEFINING CHARACTERISTICS OF THE SPORTS AND FITNESS FRANCHISE MARKET A) Diversity in Offerings ● Gym and Fitness Centers: Traditional fitness centers offer a range of equipment and classes. There are so many great fitness franchise systems, and there seems
10 FRANCHISE CONNECT | NOV-DEC 2023
to be another great idea each and every year. One that really has our eye right now and is making waves in the fitness franchise market segment is WOLF Fitness: https:// wolffitnessgymsfranchise.com ● Specialized Training Studios: Franchises focused on niche fitness activities such as yoga, pilates, or cycling. ● Sports Coaching and Training: Franchises providing coaching services for specific sports. Rising Storm Martial Arts Franchise is one of the newer systems in the martial arts category that brings a unique, customized
curriculum, programming, marketing, and a results-driven culture to the franchise space. Visit the corporate site for more information: https://www.risingstormkarate.com/ B) Health and Wellness Focus: ● Holistic Approach: Emphasis on overall wellbeing, encompassing physical fitness and mental health. ● Nutritional Guidance: Integration of nutritional programs to complement fitness routines. C) Community Engagement: ● Social Interaction: Create a sense of community among members. ● Group Classes and Events: Organize group fitness classes and events to foster camaraderie. CURRENT TRENDS IN THE SPORTS AND FITNESS FRANCHISE MARKET A) Technology Integration: ● Wearable Technology: Incorporates fitness trackers and smart devices. ● Virtual Workouts: Offer online fitness classes and virtual training sessions.
EXPERT ADVICE The sports and fitness franchise market is not just growing – it's revolutionizing how we approach health and wellness in our everyday lives. B) Boutique Fitness Studios Specialized Offerings: Focused studios catering to specific fitness niches. We like Kika Stretch a great deal. This brand was the original founder of the stretch studio market, and Kika brings energy, vision, and some of the best leadership in the fitness market. Take a look at the corporate site for more information: https://kikastretchstudios.com/ ● Personalized Experiences: Tailors workouts to individual preferences. C) Franchise Apps and Online Platforms ● Digital Memberships: Provide access to virtual workouts and training programs. ● Community Building: Apps facilitate communication and engagement among members. D) Sports-Specific Training ● Athlete Development Programs: Franchises that offer specialized training for aspiring athletes. ● Youth Sports Programs: Introduce children to various sports and foster a love for physical activity. ●
POPULAR SUB-SECTORS IN THE SPORTS AND FITNESS FRANCHISE MARKET A) Gym and Fitness Centers ● Traditional Fitness Centers: Equipped with a range of exercise machines and group fitness classes. ● 24/7 Access Facilities: Provide flexibility for members with round-the-clock access. B) Boutique Fitness Studios ● Yoga and Pilates Studios: Focus on mindbody wellness. ● Cycle and Spin Studios: Specialize in highenergy cycling workouts. C) Sports Coaching and Training ● Golf Swing Studios: Offer coaching and practice facilities for golf enthusiasts. ● Tennis Coaching Centers: Specialized training for tennis enthusiasts of all skill levels. D) Children's Fitness Programs ● Youth Sports Camps: Introduce children to a variety of sports in a fun and educational environment. ● Kids' Fitness Centers: Provide age-appropriate fitness activities and classes.
FACTORS DRIVING GROWTH IN THE SPORTS AND FITNESS FRANCHISE MARKET A) Rising Health Consciousness ● Preventive Health Measures: Increase awareness of the importance of physical activity for overall health. ● Stress Reduction: Fitness programs to relieve stress and boost mental well-being. B) Shift Toward Personalized Fitness ● Individualized Training Programs: Tailor workouts to meet individual fitness goals. ● Customized Nutrition Plans: Integrate personalized dietary guidance. C) Corporate Wellness Programs ● Employee Health Initiatives: Companies invest in fitness programs for employee well-being. ● Health-Driven Work Culture: Promote a culture of health and fitness within organizations. D) Innovation in Fitness Offerings ● Virtual Reality Fitness: Incorporates immersive technologies for a unique workout experience.
●
Integration of AI: Uses artificial intelligence for personalized coaching and workout recommendations.
CHALLENGES AND CONSIDERATIONS A) Competition and Saturation ● Saturated Markets: Address competition in densely populated areas. ● Differentiation Strategies: Stand out in a crowded marketplace through unique offerings. B) Health and Safety Concerns ● Pandemic Impacts: Navigate challenges posed by health crises and ensure member safety. ● Equipment Maintenance: Regularly inspect and maintain fitness equipment for safety. C) Changing Consumer Preferences ● Adapting to Trends: Stay abreast of evolving fitness trends and consumer preferences. ● Flexibility in Offerings: Adjust programs and services based on changing demands. D) Regulatory Compliance ● Health and Safety Regulations: Ensure compliance with local health and safety standards. NOV-DEC 2023 | FRANCHISE CONNECT 11
EXPERT ADVICE
Redefining Fitness: The sports and fitness franchise sector is a beacon of innovation and growth in the modern health landscape. AI-Powered Fitness: Advancements in AI for personalized fitness recommendations. C) Collaborations and Partnerships ● Cross-Industry Collaborations: Partner with wellness brands and healthcare providers. ● Community Initiatives: Collaborate with local communities for health and fitness awareness. ●
●
Licensing and Certification: Meet regulatory requirements for fitness professionals.
FRANCHISEE QUALIFICATIONS AND TRAINING A) Passion for Fitness ● Personal Interest: Genuine enthusiasm for a healthy and active lifestyle. ● Understanding the Industry: Familiarity with current fitness trends and market demands. B) Business Acumen ● Entrepreneurial Mindset: Ability to manage and operate a fitness-related business. ● Customer Service Skills: Create a positive and engaging experience for members. C) Compliance and Certification ● Fitness Certification: Possess relevant certifications for training and coaching. ● Legal Understanding: Navigate regulatory compliance and licensing requirements. CASE STUDIES: SUCCESSFUL SPORTS AND FITNESS FRANCHISE VENTURES The SmartFit electrical muscle stimulation franchise model is a new and unique franchise
12 FRANCHISE CONNECT | NOV-DEC 2023
model which offers fitness training services through electric current training technology. The industry is new, innovative and completely changes the game for the personal training and boutique fitness market segment. Through franchising the model, the brand is able to scale into new markets and duplicate the brand and experience into new areas through new franchise owners. For more information on the SmartFit franchise model, visit the corporate site: https://smartfitfranchise.com/ FUTURE OUTLOOK AND OPPORTUNITIES A) Global Expansion ● International Market Penetration: Explore opportunities for fitness franchises in global markets. ● Cultural Adaptation: Tailor offerings to diverse cultural preferences and fitness trends. B) Technology-Driven Innovations ● Enhanced Virtual Experiences: Continued integration of technology for immersive virtual workouts.
The sports and fitness franchise market remains a pulsating hub of opportunities, catering to the growing global emphasis on health and well-being. With a diverse range of offerings, from traditional fitness centers to specialized boutique studios and sports coaching programs, entrepreneurs have a myriad of avenues to explore. As the industry continues to evolve with technological advancements and changing consumer preferences, the sports and fitness franchise market stands poised for sustained growth. Whether driven by a passion for fitness or a desire to contribute to community well-being, individuals venturing into this dynamic sector can find fulfillment and success in shaping healthier and more active communities. For more information on how to franchise your sports and fitness business, contact Franchise Marketing Systems (FMS Franchise): www.FMSFranchise.com If you are looking for franchises in the sports and fitness market segment, visit Franchise Conduit for more information: www.FranchiseConduit.com . Christopher Conner started his career
in franchising in 2002 working for a franchise consulting firm in Chicago. He founded Franchise Marketing Systems in 2009 after seeing a need for full service franchise development services for new and start-up brands. Today, Conner's team has expanded to 27 consultants between the U.S. and Canada and has worked with over 200 brands to support successful franchise development strategies. For more information on Chris Conner or Franchise Marketing Systems, visit www.FMSFranchise.com
NOV-DEC 2023 | FRANCHISE CONNECT 13
PHOTO BY JACOBLUND
TOP 10 TIPS FOR BUILDING A HISTORY-MAKING BUSINESS Focus on serving your customers and being accountable.
PA RT T WO
By Kimberley Daly
L PHOTO BY FRAZAO STUDIO LATINO
ast month, I shared my first five tips for building a history-making business. Those included 1. having a big goal, 2. creating work/life balance by being intentional, 3. defining your core values, 4. investing in your own personal development, and 5. building a DALY plan to execute from so you can always know where you are in relation to where you want to be.
14 FRANCHISE CONNECT | NOV-DEC 2023
Here are my other five tips: 6. Study your lead flow and sales process to determine where your best customers come from and strategize how to get more. Additionally, take time to write down all the objections in your sales process and reverse engineer your process so those objections either don’t come up or you’re ready to handle them when they do. If you study
BUSINESS STRATEGY
Building a history-making business isn't just about strategies and goals, it's about transforming yourself and positively impacting others along the journey.
7. Check your attitude. Be excited. You are setting out to accomplish something amazing every day. Focus on the people you want to serve. When you help enough people get what they want, you will get what you want. If you approach your business from the perspective of getting rather than giving, you will never make history. Serve others. Bless others. Give more than you need to because it's the right thing to do and because it feels good. Don’t look for immediate returns on your giving. When you plant enough seeds and nurture your environment, trust me, you will reap an overflowing harvest. Trust the process. Sow the seeds and be patient. The seed that is buried in rich soil doesn’t sprout overnight, but with time and nurturing by the sun and water, it most certainly sprouts. The same will be true for your business. Seek to give and serve, and your rewards will be bigger and better than money. 8. Be consistent. Just like I can’t go to the gym one day and expect to have strong, lean muscles, I also can’t expect to prospect or advertise one day or one month and have an abundant customer base. Define the most productive parts of your business and be consistent in your execution. Consistency, not perfection, is the goal.
PHOTO BY AZMANL
your sales process, you will realize there are only so many objections. If you can learn to lead with objections or help your customers through their objections, you will be able to help more customers, and of course, in turn help yourself. There are lots of great sales coaching tools out there, but the book that changed everything for me was Exactly What to Say, by Phil Jones.
9. Hold yourself accountable. I mentioned this above, but accountability is what this entire ownership experience is about. No one is going to do this for you. Set the goal. Put your head down and work. Keep a good attitude. Adjust as you go. If you cannot be accountable to yourself, find a partner. The best part of a franchise is the network of other franchisees who understand your business. There are others in your franchise who want to do what you are doing. Personally, I don’t like sharing what I am doing with anyone. I don’t like the noise that others can bring to my clear dreams and ambitious goals, but if you need others to help you, find someone. We are all different, so do what works best for you. 10. Enjoy the journey! The goal is not in the getting, it is in the going. The person you get to become on the road to the history-making business is the real prize. When you wake up
to serve others and build an amazing business that is known for excellence, you will have earned something more valuable than money. You will have a quiet confidence, a knowing, that you did this. You will have a new sense of self-respect and integrity. Your character will be stronger. You will know the power of focus and tenacity. You will feel the magic of not just dreaming your dreams but living your dreams, and this, this is the real prize. Once you have this, you have what it takes for the next mountain you set out to climb. w Kimberley Daly is one of America’s top franchise consultants, a motivational speaker, business coach, and author. With over 22 years of experience as a small business owner and franchisee, she brings energy, wisdom and passion to her candidates as she helps them explore franchises matched to their background, interests and goals. She thrives on helping people achieve their dreams. She lives on the beach in southern New Hampshire and can be reached via kim@thedalycoach.com.
NOV-DEC 2023 | FRANCHISE CONNECT 15
16 FRANCHISE CONNECT | NOV-DEC 2023
CUSTOMER SERVICE
10 ESSENTIAL TIPS FOR OUTSTANDING
CUSTOMER SERVICE
Begin with a brief introduction that highlights the importance of customer service in today's competitive market. Mention how it can be a game-changer for businesses. By Sara Jensen
I
n today's fiercely competitive market, customer service isn't just a department, it's an ethos. It's the heartbeat of every successful business. Stellar customer service can elevate your brand, forge strong client relationships, and create unwavering loyalty. This article unveils ten indispensable tips to transform your customer service from good to exceptional.
Ask for Feedback: Encourage customer feedback. It's a goldmine for improvement and innovation, showing customers their opinions matter.
Listen Actively: Great service starts with listening. Understand your customers' needs and concerns by paying full attention, showing empathy, and responding thoughtfully.
Go the Extra Mile: Exceed expectations. Small gestures of extra effort can lead to big wins in customer loyalty.
Empathize with Customers: Put yourself in your customers' shoes. Empathy builds trust and respect, leading to more meaningful and productive interactions.
ARTWORK BY STORYSET
Respond Promptly: Time is precious. A swift response shows customers they're valued and prioritizes their satisfaction and convenience. Maintain a Positive Attitude: A positive demeanor can diffuse tension and create a more enjoyable experience for everyone involved. Know Your Products/Services: Be an expert on what you offer. Knowledgeable staff can provide better advice, solutions, and ultimately, customer satisfaction.
Handle Complaints Gracefully: Address complaints with grace and professionalism. Turning a negative experience into a positive one can win loyalty.
Stay Professional: Professionalism should be the cornerstone of all interactions. It reassures customers of your commitment to quality service. Use Clear Communication: Avoid jargon. Clear, straightforward communication prevents misunderstandings and ensures a smoother customer experience. Incorporating these ten tips into your customer service strategy can revolutionize your customer interactions. Exceptional service isn't just about meeting needs; it's about creating memorable experiences that turn customers into advocates for your brand. Elevate your service, and watch your business thrive. w NOV-DEC 2023 | FRANCHISE CONNECT 17
SPECIAL SECTION
SPORT AND FITNESS FRANCHISE INDUSTRY REPORT 2023 By Elizabeth Adams
O PHOTO BY ONEINCHPUNCH
ver the past five years, the gym and fitness franchise industry has experienced significant growth, spurred by public health initiatives highlighting the critical role of physical fitness in combating diseases such as diabetes, obesity, and other health issues. This heightened health awareness has led to a marked increase in health club memberships, fueling the expansion of gym franchises to meet the rising demand. In response to the growing popularity of boutique gyms, many franchisors have strategically expanded their number of franchises.
18 FRANCHISE CONNECT | NOV-DEC 2023
Investing in a fitness franchise offers a unique blend of market stability, growth potential, and lower risk, making it a compelling choice for those entering a dynamic and rewarding industry.
PHOTO BY BY JACOBLUND
NOV-DEC 2023 | FRANCHISE CONNECT 19
SPORT AND FITNESS FRANCHISE INDUSTRY REPORT 2023
share, the Asia Pacific region is anticipated to experience the most robust growth in the coming years.
The rising public consciousness about health and fitness has created an ever-growing demand for fitness services, ensuring a steady customer base for fitness franchises. ONLINE FITNESS MARKET OVERVIEW The year 2023 marked a significant milestone for online fitness training. Accelerated by global events, this sector's growth transformed it into a viable option for consumers internationally. Pre-pandemic, the online fitness market was valued at $6 billion and is projected to expand at a compound annual growth rate of 33.1%, potentially reaching $59 billion by 2027. While North America currently holds the largest market
PHOTO BY ISTOCKPHOTO
The global fitness industry has witnessed a substantial surge in popularity, becoming more prominent than ever. Despite a general decline in physical activity, partly due to technological advancements and the Covid-19 pandemic, there is an increasing trend toward more active lifestyles. As of 2023, the global fitness market was valued at over $96 billion, with major contributions from the United States, Germany, and the United Kingdom.
20 FRANCHISE CONNECT | NOV-DEC 2023
INVESTING IN A FITNESS FRANCHISE: A STRATEGIC MOVE The Covid-19 pandemic impacted the franchise market, as it did with other industries, leading to job losses and reduced income. Despite these challenges, franchise businesses contributed $670 billion to the U.S. GDP in 2020, accounting for 3% of the total. The franchise industry is expected to grow by about 7% by the end of the year, returning to pre-pandemic performance levels. The year 2024 is projected to be an opportune time for franchise investments. Challenges in employee recruitment and retention have been prevalent, impacting revenue goals. However, these trends are expected to reverse by the end of 2023, with the economy recovering to pre-pandemic levels, providing franchises with access to a skilled labor pool. ADVANTAGES OF LOW-INTEREST RATES Starting a franchise often requires borrowing, which is more feasible with low-interest rates. Inflation is expected to rise in the short term, creating more flexible pricing strategies and benefiting new business owners and investors. The increasing public interest in fitness offers franchise owners the prospect of attracting more customers at lower costs. ADAPTABILITY AND DIVERSIFICATION IN THE FITNESS INDUSTRY The pandemic has necessitated changes in business models, and fitness franchises have adapted accordingly. There has been a shift toward personalized training or small group sessions, enhancing program effectiveness and profitability. While industries reliant on large gatherings may face slower recovery, the fitness industry is well-positioned to thrive under these new conditions. ALTERNATIVE REVENUE STREAMS Fitness franchises have diversified their income sources, including retail and merchandise sales. The popularity of athleisure
THE STRATEGIC ADVANTAGE OF INVESTING IN A FITNESS FRANCHISE
PHOTO BY KOBUS LOUW
Growing Health Consciousness: Increased public awareness about health and fitness drives a steady demand for fitness services.
to a lifestyle, ensuring a steady revenue stream throughout the year. Despite challenges like the pandemic, the industry has shown resilience and growth potential. Industry analysts, including IBISWorld, forecast a 1.5% growth through 2023, with BENEFITS OF TURNKEY FITNESS fitness brands expanding at a faster rate. BUSINESSES Most fitness industry businesses are turnkey The predominant interest in fitness among operations, with franchisors providing estab- millennials and Gen Zers, who represent lished business plans and procedures. This a younger demographic, suggests a susmodel features a low entry point, reducing tained increase in sales for the foreseecosts and investments, while the growing able future. In conclusion, the franchise business returns in the fitness sector offer lucrative financial prospects. model, particularly in the fitness industry, presents significant investment opportunities. With the sector poised for continued CONSISTENT YEAR-ROUND DEMAND Post-pandemic, an increased focus on growth, the present time is an ideal junchealth has elevated fitness from a trend ture for investing in a fitness franchise. w wear enables fitness clubs to leverage their brand among gym-goers, generating additional revenue through merchandise and fitness equipment sales.
Market Diversification: Innovations like boutique studios, specialized classes, and online training cater to varied customer preferences. Turnkey Business Model: Lower entry barriers for investors, with operational frameworks and brand recognition provided by franchisors. Sustainable Consumer Trend: Shift toward health-conscious living is long-term, ensuring consistent demand for fitness services. Financial Stability: Fitness franchises offer a profitable venture with lower risks compared to starting a new business independently.
PHOTO BY ARDA SAVASCIOGULLARI
PHOTO BY KOBUS LOUW
Adaptability and Resilience: The fitness industry's ability to adapt to market changes enhances investment security. Wide Customer Base: Appeals to a diverse range of demographics, increasing potential market size. Long-Term Profitability: Consistent growth in the fitness sector predicts long-term profitability for investors. NOV-DEC 2023 | FRANCHISE CONNECT 21
COVER STORY
ALL IN 15 SOLVES THE BIGGEST FITNESS CHALLENGES A sports and fitness franchise that harnesses new technology to produce a week’s worth of results in only one weekly 15-minute workout. By Rick Grossmann
I
have been working in the franchise industry developing new franchise brands and coaching franchise executives all over the world. Many fitness franchises over the years have tried to offer the new big thing. Cheaper, faster, or better has been driving the fitness industry for decades. I have recently been introduced to a couple of fitness entrepreneurs who have created something that has the potential to change the sports and fitness industry forever! You often hear the term “lightning in a bottle” in the business and franchise world. Many people use that term but don’t have a business that has explosive potential. This one has this type of potential. All in 15 (AI 15) is a boutique fitness center model owned and operated by John Hecker and Caleb Vigil located in Windsor, Colorado. The magic of their proprietary training 22 FRANCHISE CONNECT | NOV-DEC 2023
system is a short 15-minute weekly workout that uses techniques, equipment, and technology so clients can train eccentrically vs. concentrically. This means the muscle lengthens as the resistance becomes greater than the force the muscle is producing. Utilizing the eccentric exercise to build power, strength, speed, and functionality in a safe effective manner is key. Their proprietary formula consists of three primary elements:
John Hecker, CSCS
The Training Techniques—The AI15 proprietary training system is made up of safe, easy-to-apply techniques that allow members of all ages and physical conditions to achieve a week’s worth of exercise in only 15 minutes, one session per week. ● The Equipment—The AI15 equipment enables members to work directly with a personal trainer to focus on their personal fitness plan. The equipment has been specially designed to produce a much more ●
Caleb Vigil
efficient outcome by utilizing eccentric exercises. ● The Technology—there is no guesswork as to where you are physically. No matter what movement you are doing, the software will be able to see where you’re strong, where you’re weak, where you’re at risk for an injury, eccentric vs. concentric capacity, and much, much more.
●
incapable of producing noticeable results quickly.
Caleb added, “This is where All in 15 comes in. We offer state-of-the-art strength training that allows your body to work at its maximum capacity without risk of injury. We use cutting-edge technologies that allow our members to work heavily in the eccentric phase of a lift, such as the lowering phase I asked John to tell me more about why he of a bench press or a bicep curl.” I have consulted with many fitness franfeels this business needs to be in every town. He said, “The best way to develop muscle chisors and franchisees over many decades. mass is by applying an external force to The common denominator with traditional bodies and recovering with proper protein fitness models is the challenge they face intake. We have a problem with applying with getting members to stick to their workexternal force to our bodies though. For a outs. The byproduct of not sticking to the vast majority of the population weightlifting, workouts is zero results. Zero results boil plyometrics, calisthenics, cross fit, etc. are: down to dissatisfied members that quit and ● not comfortable to do, say it didn’t work. So, they are always recruit● risky, ing new members to keep up cashflow. ● often implemented improperly reducing Getting members to commit to a short weekly workout that produces results is results, ● outdated and time-consuming, the magic of the AI 15 franchise model. ● inefficient, working only 40% of our true Any busy person can commit to 15 minutes per week. muscular capacity, and 24 FRANCHISE CONNECT | NOV-DEC 2023
John is the primary trainer for the exercise systems. He summed it up like this, “The AI 15 training system is like taking a flight from Saint Louis to Portland, instead of trudging the 1,800 miles by foot or wagon along the Oregon Trail. Why work out for three hours when you could get what you wanted in 15 minutes?” All in 15 is launching its franchise system now and interviewing prospective candidates to be its initial group of franchise owners. The ideal candidate is someone who is interested in fitness and athletics and poses a true desire to help people live healthier lives. You can learn more at https://aififteen.com. Caleb added, “We are allowing others to reach a potential they never thought possible by training with the All in 15 system, which is modern day fitness for modern day people.” w Rick Grossmann is the founder and CEO of Franchise Bible Coach. He coaches franchise executives all over the world and offers a variety of services to franchisors and franchisees. You can learn more at www.franchise biblecoach.com.
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2023: The Year in Review
Goal-setting for the year ahead should encompass creating a balanced life, nurturing personal well-being, and making small, consistent efforts for continuous progress. By Melissa Lewis
A
s we stand on the threshold of a new year, it’s the perfect time to reflect on the journey we’ve traveled in 2023 and set our sights on the path ahead in 2024. Whether you’re a seasoned business owner or exploring the possibility of franchise ownership, this year-end review is an opportunity to harness the power of reflection, celebrate your achievements, and chart a course for a prosperous and fulfilling 2024—both professionally and personally.
REFLECTING ON ACCOMPLISHMENTS AND CHALLENGES The first step in preparing for the future is to look back at the past. Take a moment 26 FRANCHISE CONNECT | NOV-DEC 2023
to reflect on the accomplishments and challenges of the past year. What did you achieve, and what obstacles did you overcome? By understanding the reasons behind both your successes and setbacks, you gain valuable insights that can shape your strategies for the coming year. Reflection helps you take stock of your journey as a business owner. Perhaps you reached new milestones, expanded your business, or implemented innovative strategies. On the flip side, challenges are a part of any entrepreneurial endeavor. Maybe you faced increased competition or staffing issues. Or at your corporate job, maybe your workload increased or your company faced significant layoffs. Recognizing these challenges and your
responses to them provides a foundation for informed decision-making in the year ahead. CELEBRATING SUCCESSES OF THE YEAR No matter how big or small, every achievement deserves recognition. Celebrating your successes is not just about acknowledging your accomplishments; it’s about motivating yourself to reach even greater heights. Take pride in what you’ve achieved in 2023, and let that enthusiasm propel you forward into 2024! LEARNING FROM THE PAST One of the most valuable aspects of reflection is learning from the past. Consider the lessons you’ve gathered from both your victories and your challenges. How can these
TAKEAWAY
Reflecting on the past year is not just about revisiting achievements, it's a powerful tool for shaping strategies and setting a prosperous course for both professional and personal growth in 2024. insights be applied to your personal and professional journeys in the year ahead? Remember, growth often arises from experiences, whether they are successes or setbacks. For instance, if you faced staffing issues but found creative solutions such as offering flexible work arrangements, those solutions can be integrated into your workforce management approach moving forward. Learning from the past also extends to personal development. What skills did you acquire or refine during the year? How can these skills contribute to your professional growth in 2024? By recognizing your personal evolution, you’ll be better equipped to set meaningful goals for the future. MAKING SMALL CHANGES FOR CONTINUOUS PROGRESS As you plan for 2024, keep in mind that progress is not solely about reaching goals—it’s about the person you become in the process. Instead of focusing solely on the end result, think about the daily habits and routines you can adjust to align with your long-term objectives.
Small changes can lead to lasting progress and personal growth. For example, if your goal is to enhance customer satisfaction, consider implementing a daily routine of personally responding to customer feedback or reviews. These small, consistent actions can have a significant impact on your franchise’s reputation and customer loyalty. If you wanted to spend more time with your children, as a franchise owner, you could adjust your schedule to make time to eat breakfast with your children and take them to school in the mornings. Continuous progress is not about grand gestures but about the cumulative effect of consistent, intentional efforts.
SETTING GOALS FOR THE YEAR AHEAD When it comes to goal-setting, think beyond the professional and financial aspects. While these are undoubtedly important, don’t neglect other key areas of your life, including wellness, family, travel, hobbies, and community involvement. Consider creating a quadrant of your main objectives that encompasses four different, crucial areas of your life. I’ve found that a holistic approach to goal-setting can lead to a more balanced and fulfilling life. Professional and financial goals are crucial, of course. Perhaps you aim to increase revenue, expand your franchise network, or launch a new product or service. These objectives are the backbone of your franchise’s success and growth. However, it’s equally vital to set goals that enhance your personal well-being and enrich your life outside of the business. In the wellness quadrant, think about goals related to physical health, mental well-being, and work-life balance. Whether it’s committing to a regular exercise routine, practicing mindfulness, or scheduling dedicated family time, these objectives contribute to your overall happiness and effectiveness as a franchise owner. The family quadrant emphasizes the importance of nurturing personal relationships. Setting goals for spending quality time with loved ones, creating cherished memories, and maintaining a healthy
work-family balance can lead to a fulfilling personal life. Travel, hobbies, and community involvement round out the quadrants, allowing you to explore your passions and make a positive impact beyond the business realm. Travel goals can include exploring new destinations or revisiting favorite spots, while pursuing hobbies and giving back to the community enriches your life in meaningful ways. Don’t forget to check in on your goal progress throughout the year, whether it’s a quick monthly check-in or a quarterly check-up to evaluate what steps you have taken toward your goals and what action you need to take to reach them. If starting down the path to business ownership or expanding your current business is a goal for you in 2024, let’s talk. Together we can put a plan in motion to help you reach your professional and personal goals for next year and beyond. w Melissa Lewis' straightforward attitude and intuitive entrepreneurial spirit have been instrumental in success stories of thousands of people. Melissa started her career in franchising as an employee at a small juice franchise. One of only five in the company, Melissa needed to wear many different hats for the business. Over a few years, Melissa helped push the company to a growth rate of over 1,000%. Her unique abilities and diverse experience were quickly recognized by a leader in the industry. For 20+ years, Melissa has found her passion helping people conquer their fears and realize their dreams through franchise ownership.
NOV-DEC 2023 | FRANCHISE CONNECT 27
PHOTO BY IVAN SAMKOV
TOP SPORTS AND FITNESS FRANCHISES These franchises cater to various fitness styles and needs. By Brian LaCour
T
he fitness industry is booming, and 2023 has seen the rise of various sports and fitness franchises making their mark in the market. These franchises cater to different niches, offering unique experiences and meeting to various fitness needs. This article analyzes some of the top sports and fitness franchises of 2023, highlighting their unique selling points and why they are leading the pack. Planet Fitness continues to be a dominant force in the fitness franchise landscape. With its low-cost memberships and “judgement free zone” philosophy, Planet Fitness has carved out a niche for everyday people 28 FRANCHISE CONNECT | NOV-DEC 2023
looking for an accessible and affordable gym experience. The franchise's success lies in its commitment to fostering a nonintimidating, welcoming environment that encourages people of all fitness levels to achieve their health goals. F45 Training, another leader in the industry, offers a different approach. This Australian-born franchise has made waves with its innovative, high-intensity group workouts. F45 stands for Functional 45, highlighting the franchise's focus on functional training in a 45-minute class format. Its success can be attributed to its engaging, community-focused workouts that combine elements of high-intensity interval training, circuit training, and functional movements.
Orangetheory Fitness has also gained significant traction. Known for its science-backed, technology-tracked, coachinspired group workouts, Orangetheory Fitness offers a unique trifecta of science, coaching, and technology. This franchise’s heart rate-based training is designed to maintain a target zone that stimulates metabolism and increases energy, providing a well-rounded workout experience. Anytime Fitness is another big player. As the name suggests, this franchise allows members access to their facilities 24/7, catering to those with busy schedules who appreciate flexibility. Anytime Fitness clubs are also known for their friendly, personal atmosphere, emphasizing a community feel that has been key to their success.
On the specialized fitness front, Pure Barre stands out. This franchise offers total body workouts utilizing the ballet barre and focuses on low-impact, high-intensity movements that improve strength, agility, and flexibility. Its popularity can be attributed to its ability to deliver fast body-shaping results and reduce stress levels. Emerging franchises like The Exercise Coach and Stretch Zone are also making a significant impact. The Exercise Coach utilizes advanced exercise technology and personalized workouts, catering to individuals seeking maximum fitness results with minimum time commitment. Meanwhile, Stretch Zone has carved out a niche by offering practitioner-assisted stretching services, helping clients improve flexibility, range of motion, and muscle function. Lastly, there's GYMGUYZ, a mobile fitness franchise offering convenient, customized, and creative workouts at a location of the client's choice. This home-based business model has gained popularity for its convenience and personalized service. The sports and fitness franchise industry in 2023 is diverse and thriving. Whether it’s traditional gym setups like Planet Fitness and Anytime Fitness, specialized studios like Pure Barre and Stretch Zone, or innovative concepts like F45 Training and GYMGUYZ, there's a fitness franchise that caters to every fitness need and preference. These top franchises have set the bar high, contributing to the growth and dynamism of the fitness industry. w Brian LaCour is a certified franchise consultant. He has more than 20 years of business leadership experience in driving fiscal results, strategic planning, saving costs, increasing revenue, streamlining processes, and developing top performing teams. LaCour’s passion for helping people led him to the role of president of the International Franchise Group. Call LaCour at (561) 502-7283 or email him at blacour@internationalfranchisegroup.com.
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REVOLUTIONIZING FITNESS
The rise of in-home personal training franchises By Michael A. Peterson
T
wo years is a long time. Surprisingly, that’s how long it’s been since I shared with you my thoughts on the state of the fitness industry. I shared why I thought that the industry was facing both a generational opportunity and existential threats, basically “evolve or die.” I brought your attention to the growth of boutique workout gyms like Outlaw Fitness as consumers were turning away from the traditional big box model, as well as delving into the other opportunities and challenges the industry was facing. Today I will introduce you to possibly the newest intersection of fitness and franchising, in-home personal training. Mobile personal trainers are not new, but they are just starting
30 FRANCHISE CONNECT | NOV-DEC 2023
to break into the franchise world. As we have industry after industry reinventing itself in a post-pandemic, hybrid work era, you may understandably assume that this segment is another pandemic-reactionary business model. In fact, the genesis reaches a bit farther back in time, as a reaction to the tech revolution of the early 21st century. The iPhone, social media, and ubiquitous 4G all conspired to bring us the gig economy and pushed out a slew of apps a lá Uber, DoorDash, and the like. This, in turn, conditioned both consumer habits and consumer expectations; if I can get groceries delivered to my front door, why not a personal trainer, right? All of this informed a conversation I recently had with someone I’ve gotten to know well over the last 5 years. Bary El-Yacoubi is one of the cofounders of Send Me a Trainer. I met
Bary and his brother Muhssin back in 2019 at a franchise trade show. At the time, they were extremely new in the franchise space and only had a single franchisee operating. I recognized their passion, their drive, and felt they truly had what it takes to be effective franchisors. I will be the first to admit, however, that I didn’t expect the explosion of growth they have experienced. We met up again just last month at another franchise convention and had some time to catch up. What was little more than an idea when I met them has grown into a franchise system with 120 locations from coast to coast. It was then that it clicked with me that I needed to tap into their collective wealth of knowledge to help inform you, dear reader, of this booming section of the industry. Though this article is not about Send Me a Trainer per se, they are one of the earliest
adopters and biggest names in this new space of franchising, so I will rely heavily on the brand to introduce the ideas of in-home personal training franchising. A short backstory is likely in order. In 2007 Bary was working as a personal trainer in a big box gym in the Washisngton, DC, metro area. He noticed a consistent issue: clients canceling because they couldn't make it in. A small fender bender on the freeway could change a 10-minute commute to 45 minutes, leading to cancellations. “I thought, ‘Why not bring the workout to them?’” Bary explained. With several current clients in the same basic area, he could avoid the pitfalls of urban travel and help his clients at the same time. By the end of that year, Bary had developed his idea into a full-time business, and was even bringing on other trainers to try to keep pace with demand. Bary teamed up with his brother Muhssin, who had spent many years in the private equity space and was at the time working on his MBA at Kellogg School of Management. Muhssin recognized the same opportunity that Bary did, and together they
were able to launch Send Me a Trainer. For those of you familiar with my previous contributions here, you know that I am numbers driven; passion only gets you so far. Let’s take a step back and look at the marketplace we are talking about here. The personal training market in the United States, which covers both the in-home type and the personal trainers at your local gym, is a $14.0 billion a year industry, and growing quickly. Globally, the most recent market trend forecasts for 2023 show an annual compound annual growth rate growth of 6.2% this year, finishing 2023 out at just over $39.10 billion. That growth isn’t a blip, either; looked at through a longer lens, the global personal training industry is forecast to reach $48.80 billion by 2027. That’s almost a decade of anticipated 6%+ CAGR growth. So how did the likes of Uber and DoorDash lead to Send Me a Trainer’s dominant position in this marketplace? “Our proprietary tech is a key part of our offering,” Bary explained to me. “We didn’t have to teach consumers the value of on-demand or to-you services; the Silicon Valley giants had paved that road in front of us.” As we were discussing both the marketplace in general and Send Me a Trainer
specifically, Bary consistently contrasted their technology, including their consumer-facing app, to the list type services. “Go to one of these websites and put in ‘personal trainer.’ Don’t be surprised if you find 15, 20, or even more trainers listed.” (I did just that, and in my part of Dallas, ThumbTack shows 30 trainers within 5 miles of me.) “How do you pick from that list? How do you know who to trust? Also, as frustrating as that may be to the consumer, imagine it from the trainer’s side. They often ghost these sites because they are not producing any real business for them.” The solution that Send Me a Trainer has put in place is to onboard an exclusive and limited number of trainers per franchised territory, and make sure they are well-vetted. The franchisee also sets the price across the marketplace for consistency. “Clients can buy a package and work with any trainer on the app and rotate trainers at any time. No more wasting time getting quotes and negotiating,” Bary shared.
IT'S NOT AN EITHER-OR QUESTION So, am I taking a short on the boutique gym model? Not at all! Outlaw has retooled its entire support infrastructure while continuing
PHOTO BY VALERII APETROAIEI
PHOTO BY MIODRAG IGNJATOVIC
BUSINESS SUCCESS
NOV-DEC 2023 | FRANCHISE CONNECT 31
PHOTO BY SOUTH AGENCY
to manage its location AND support four franchisees, and they have significant growth on the horizon. There is no question in my mind that brands like Outlaw and Send Me a Trainer will grow right alongside each other. The overall fitness industry is looking at almost 11% CAGR for the rest of the decade; one doesn’t have to grow at the expense of the other from a marketshare perspective.
THE PROS AND CONS OF INVESTING IN A HOME-BASED FITNESS FRANCHISE Of course, just because a segment is growing doesn’t mean any one franchisor is a good investment. Remember that this industry moves fast. Think about the buzz words in the fitness industry; high Intensity, turbulence training, Tabata, (developed by an Olympic speed-skating coach). If you are considering entering this space, make no mistake, the intensity, turbulence, and speed don’t stop just because you aren’t hitting the weights. Or as Bary put it to me, “Everyone has a plan until you get punched in the face, right? Our industry is guided by those words; be prepared to be unprepared.” Here are a couple of pros and cons to consider if you look into this space: ●
Most home-based franchises have a low investment. This is especially true in the fitness business, and even more so when you contract personal trainers, so there is little to no equipment costs.
32 FRANCHISE CONNECT | NOV-DEC 2023
They say that we are in an obesity epidemic. ok! This is an honest evaluation you must do The fact is obesity is just the most visible of yourself, however, before considering any part of a world where juggling careers, kids, home-based business. and side-gigs has left us little to no time to actually take care of ourselves. Working out I reviewed my 2021 conclusions to prepare isn’t the panacea to this, but there is no ques- for this article. I couldn’t help but be struck by tion that exercising is a key part of staying how fast the world can change; we were grapor getting healthy. By providing solutions via pling with the Delta variant when that article customized, personalized exercise programs, was published. Having said that, I still believe both boutique gym and home-based fitness today what I said in 2021; fitness-oriented busimodels bring a service to their communities nesses are facing a generational opportunity. that has a true benefit. Of course, franchisees Remember, there is no such thing as the perfect in the in-home trainer business take this franchisor or perfect franchisee; we are all just farther. It’s harder to cancel on a trainer who looking for the perfect fit. The fitness space is coming to you, it’s easier to overcome the is not for everyone, but if you are passionate body-insecurity issues that keep some people about the industry and do both effective due out of gyms, and probably most impactfully, diligence and personal assessment, you may by going to your customers instead of the find that opportunity is right for you as well. other way around, you are likely reducing So, what’s next for Send Me a Trainer? Bary the required time commitment by at least has three words to answer that, Send Me a Pro. 50%. “This is our next evolution, and we are excited ● I’m sure you have heard that business owners to be bringing it to market,” Bary explained. must be self-motivated. That’s actually not “The same tech that supports Send Me a Trainer, but deployed in multiple industries; from dogreally true. Before you call me crazy, think about this: If a retail store owner doesn’t sitting to house cleaning.” That’s for another show up for work one day, what happens? Her article, though. w phone is going to blow up; not just customers Michael Peterson is the president of but employees, cotenants, landlords, and, in Franchise Beacon, a premier franthe case of a franchise, the franchisor will chise consulting and outsource likely be calling as well. Self-motivation is development firm. Michael is the author of the bestselling How and essential, however, for someone considering Why to Franchise Your Business, conany sort of home-based business. There are tributes widely to franchise publino built-in accountability partners. Not everycations, and speaks frequently on franchise sales and compliance. one can be truly self-motivated, and that’s ●
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FranchiseConnect
®
TOP 100 FITNESS Franchises FOOD + DRINK AND RESTAURANT Franchises
FRANCHISOR
FOUNDED FRAN. SINCE
INITIAL INVESTMENT
CONTACT
PHONE
WEB ADDRESS
SKfit Personal Training
2011
2018
$79,000
Sly King
(619) 508-0250
www.SKfitstudios.com
Destination Athlete
2008
2008
$24,000 - $32,000
Tricia Charbonneau
(866) 284-5383
www.destinationathlete.com
Hudson Valley Swim
2003
2022
$60,375 - $76,875
Nick Gartner
(845) 414-3565
www.hvswim.com
Premier Sports Leagues
2015
2020
$25,000 - $45,000
Anthony Mac Neil
(902) 209-2130
www.PremierSportsLeagues.com
Special Strong
2016
2019
$51,000
Daniel Stein
(214) 843-8135
www.specialstrongfranchise.com
Legends Boxing
2012
2018
$300,000
Rob Scott
(801) 768-4000
www.legendsboxing.com
Zooga Yoga
2012
2017
$150,000
Antonia King
(323) 333-8833
www.zoogayoga.com/franchise
Oxygen Yoga and Fitness
2011
2012
$300,000
Melissa Hanssens
(604) 619-6901
www.oxygenyogaandfitness.com
Pulse Performance
2021
2021
$350,000
JD Busch
(888) 617-8573
www.pulseperformancestudio.com
Kinderdance International
1979
1985
$15,000
Karen Maltese
(540) 904-2595
www.kinderdance.com
PickUp USA Fitness
2012
2016
$350,000
Grace Ronquillo
(800) 584-9507
www.pickupusafitness.com/franchise
Send Me a Trainer
2007
2020
$49,599 - $85,299
Bary El-Yacoubi
(703) 901-8087
www.sendmeatrainerfranchise.com
Moms on the Run
2008
2012
$8,115 - $15,695
Karissa Johnson
(651) 560-6667
www.momsontherun.com/franchise
Goldfish Swim School Franchising
2006
2009
$1,355,283 - $3,266,858
Patty Crowe
(248) 896-1237
www.bit.ly/FC-GoldFishSwim
Eat The Frog Fitness
2014
2017
$557,500 - $791,000
Jesse Curry
(800) 841-8363
www.eatthefrogfitness.com
Pure Physique
2007
2018
$150,000
Mike Lipowski
(914) 302-2022
www.purephysique.com
BODY20
2017
2018
$292,000 - $393,000
Christopher J. Pena
(970) 313-3603
www.body-20.com
Anytime Fitness
2002
2002
$98,430 - $523,824
Franchise Development
(800) 704-5004
www.anytimefitness.com/franchise
The Salt Suite
2011
2016
$199,100 - $425,600
Ryan Dodson
336-624-9524
www.thesaltsuite.com
Core Progression Elite Personal Training
2008
2018
$162,000 - $452,000
Jon Cerf
(254) 744-2661
www.coreprogression.com
GYMGUYZ
2008
2014
$100,000
Josh York
(516) 627-4700
www.gymguyz.com
30 Minute Hit
2005
2006
$120,000 - $200,000
Stacey Firth
(778) 828-7755
www.my30minutehit.com
F45 Training
2011
2013
$220,000 - $299,000
Duncan Cork
(424) 277-1067
www.f45training.com
Gold's Gym
1965
1980
$2,218,250 - $5,000,500
Ken Phipps
(214) 296-5026
www.goldsgym.com
Title Boxing Club
2008
2009
$171,951 - $514,993
James Lloyd
(517) 388-1608
www.titleboxingclub.com
Soccer Shots Franchising
1997
2005
$41,034 - $55,100
Ashley Mitchell
(717) 616-8587
www.soccershotsfranchising.com
DivaDance
2015
2017
$41,1000 - $57,600
Please contact HQ
(254) 307-2781
www.bit.ly/FC-DivaDance
Total Row Fitness
2016
2019
$86,497 - $180,413
Viktoria Healy
(404) 247-9328
www.totalrowfitness.com/franchise
IM=X Pilates and Fitness
1996
2004
$86,000 - $195,745
Lauren
(212) 997-5550
www.imxpilatesstudio.com
Retro Fitness
2002
2006
$944,250 - $1,592,500
Eric Casaburi
(845) 920-1998
www.retrofitness.com
Fitness Together
1984
1996
$143,600 - $258,100
Matt Stanton
(303) 663-0880
www.fitnesstogether.com
Crunch Franchise
2010
2010
$255,500 - $2,320,500
John Morrison
(800) 669-7162
www.crunchfranchise.com
Orangetheory Fitness
2010
2010
$563,529 - $999,121
Dean Adelstein
(954) 618-6631
www.orangetheory.com
Jazzercise Inc.
1969
1982
$2,405 - $17,155
Sally Baldridge
(760) 476-6750
www.jazzercise.com
The Bar Method
2001
2003
$218,964 - $427,405
Franchise Development
(800) 704-5004
www.barmethod.com/franchising
TRIB3 International
2015
2016
$90,000
Vaughan Maiden
44 (114) 268-0895
www.trib3.co.uk/franchise
THE8BLOCK Fitness Studio
2016
2019
$150,350 - $307,428
Annette Serrano
(718) 924-4675
www.the8blockfitnessstudio.com
Baby Power Forever Kids / Linda Searles
1980
2014
$110,000 - $135,000
Linda Searles
(800) 365-4847
www.babypower.com
Delta Life Fitness
2010
2015
$330,000 - $425,000
Josh Cherry
(409) 651-0010
www.deltalifefitness.com
UFC GYM
2009
2012
Call for information
Mike Apple
(949) 838-7024
www.ufcgymfranchise.com
Athletic Republic
1990
2007
$272,000 - $569,000
Lindsay Simpson
(435) 647-9000
www.athleticrepublic.com
CycleBar Franchising
2004
2015
$402,650 - $498,700
Kate Kwon
(949) 245-1828
www.cyclebar.com
Basecamp Fitness
2013
2020
$500,760 - $734,848
Franchise Development
(800) 704-5004
www.basecampfitness.com/franchise
SPENGA
2015
2016
$304,082 - $705,027
Carin Skowronsky
(402) 382-1466
www.spenga.com
fit20 USA Franchising
2019
2019
$98,900 - $183,200
Ben Litalien
(833) 348-4620
www.fit20usafranchise.com
Bodytek Fitness Franchising Inc
2010
2016
$250,000
Michael Verdugo
(954) 770-6929
www.bodytekfitness.com
NinjaKour
2013
2018
$472,000
Dr. Robert Pruni
(404 ) 831-1400
www.NinjaKour.ninja
Red Effect Infrared Fitness
2017
2017
$150,000 plus
Allie T. Mallad
(954) 559-2117
www.redeffectfitness.com
9Round
2007
2009
$99,675 - $143,075
Shannon Hudson
(480) 621-5740
www.9round.com
Fitwall
2013
2014
$310,600 - $626,200
Michael Webb
(949) 679-0872
www.fitwall.com
Sudore Wellness
2017
2017
$230,000 - $437,500
Jim Belanger
(951) 310-8322
www.sudorewellness.com
34 FRANCHISE CONNECT | NOV-DEC 2023
Franch Conneise ct ®
TOP 10 0
InDepenDent guiDe to the best franchises FRANCHISOR
FOUNDED FRAN. SINCE
INITIAL INVESTMENT
CONTACT
PHONE
FITN FRANC ESS HISES 2023
WEB ADDRESS
Hardcore Fitness Boot Camp
2007
2017
$225,335 - $354,300
Lawrence Nolan
(951) 501-6070
www.hardcorefitnessbootcamp.com
Snap Fitness Inc.
2003
2004
$149,771 - $462,800
Peter Taunton
(952) 474-5422
www.snapfitness.com/us
Welcyon, Fitness After 50
2009
2011
$259,100 - $363,000
Suzy Boerboom
(952) 873-7900
www.welcyon.com
Workout Anytime 24/7
1999
2005
$555,500 - $996,400
Randy Trotter
(770) 809-1401
www.workoutanytime.com
Orange Shoe Personal Fitness
2004
2009
$81,500 - $271,000
Martin
(608) 270-9480
www.orangeshoe.com
Pro Martial Arts Franchise Corp.
2000
2008
$142,750 - $199,550
Jon McLeod
(610) 722-5600
www.promartialarts.com
Live 2 B Healthy Senior Fitness LLC
2008
2010
$37,695 - $48,135
Cory Czepa
(612) 702-4256
www.live2bhealthy.com
Last Real Gym
2003
2018
$487,600 - $965,400
Frank Kole
(619) 795-9712
www.lastrealgym.com
Fit4Mom
2001
2005
$6,205 - $24,285
Lauren Shaver
(866) 348-4666
www.fit4mom.com
Atlas Fitness
2010
2018
$184,200 - $707,500
Christopher Cupi
(202) 525-5183
www.atlasfitnessdc.com
Iron Tribe Fitness
2010
2012
$300,000 - $433,500
Dr. T Foster Bryant
(205) 226-8669
www.irontribefitness.com
LetsLose Weight Loss Franchising Inc.
2003
2009
$23,400 - $65,700
Anita Gibson
(205) 670-5355
www.letslose.com
Sasquatch Strength
2014
2019
$67,300 - $175,700
Troy Morse
(206) 730-7746
www.sasquatchstrength.com
My Personal Trainer
2004
2010
$49,700 - $122,200
Jeffrey Stone
(440) 838-8400
www.ohiomypersonaltrainer.com
The Joint
1999
2003
$211,400 - $339,900
Peter Holt
(480) 245-5960
www.thejoint.com
RedLine Athletics
2013
2014
$400,000
Steven DeBiase
(480) 788-3506
www.redlineathletics.com
Fitness Together
1984
1996
$143,600 - $258,100
Matt Stanton
(303) 663-0880
www.fitnesstogether.com
Epic Hybrid Training
2012
2015
$64,650 - $142,300
Alexander Nicholas
(646) 450-2405
www.epicintervaltraining.com
Tough Mudder Bootcamp
2009
2018
$280,000
Will Dean
(702) 706-1155
www.tmbootcamp.com
TruFusion
2013
2015
$1,495,930 - $3,640,400
Michael Borden
(702) 982-2930
www.trufusion.com
My House Fitness Franchise Inc.
2009
2011
$115,445 - $213,298
Jen Wherrell
(888) 524-4047
www.myhousefitness.com
Fit Body Boot Camp
2009
2011
$136,000 - $198,000
Lance Farrell
(888) 638-3222
www.fitbodybootcamp.com
Charter Fitness
2002
2011
$577,708 - $1,201,802
Dan Collins
(888) 827-9262
www.charterfitness.com
Endurance House
2007
2011
$411,850 - $647,750
Nick Gonino
(904) 374-4725
www.endurancehouse.com www.tigerrockmartialarts.com
Tiger-Rock Martial Arts
1983
2008
$89,900 - $197,600
Bert Kollars
(913) 725-0777
High Altitude Personal Training
2009
2015
$261,270 - $365,520
Joey McDonald
(928) 225-9707
www.haptonline.com
YogaSix
2012
2018
$283,300 - $452,800
Anthony Geisler
(949) 346-9794
www.yogasix.com www.clubpilatesfranchise.com
Club Pilates Franchise
2007
2012
$167,967 - $280,446
Anthony Geisler
(949) 346-9794
Total Woman Gym + Spa
1965
2013
$860,500 - $1,483,500
Amanda Green
(858) 217-3920
www.totalwomanspa.com
Kaia FIT
2004
2013
$34,000 - $99,765
Melissa Bruce
(757) 870-4488
www.kaiafit.com
Alkalign Studios
2015
2015
$168,250 - $491,000
Lizzie Hammerman
(415) 952-7882
www.alkalignstudios.com
Row House Franchise
2014
2017
$257,700 - $400,800
Anthony Geisler
(857) 702-2769
www.therowhouse.com/franchise
Planet Fitness
1992
2003
$969,600 - $4,242,500
Sara Grotheer
(603) 750-0001
www.planetfitness.com
Regymen Fitness
2017
2018
$431,000 - $870,500
Donnie Jarreau
(225) 256-4488
www.regymenfitness.com
LaVida Massage
2007
2007
$284,750 - $476,400
Mark Davis
(248) 366-4611
www.lavidamassage.com
The Exercise Coach
2000
2010
$113,149 - $297,749
Brian Cygan
(248) 847-3923
www.exercisecoach.com
Massage Green Spa
2008
2009
$170,000 - $282,000
Allie Mallad
(248) 849-9600
www.massagegreenspa.com
Legacy Fit
2008
2014
$217,650 - $391,450
Denise Diaz
(305) 469-4797
www.legacyfit.com
Fitness 1440
2009
2012
$100,000 - $837,000
Jason Alles
(321) 948-5223
www.fitness1440.com
CKO Kickboxing
1997
2007
$112,997 - $378,447
Joseph Andreula
(347) 335-0995
www.ckokickboxing.com
iLoveKickboxing.com
2009
2012
$214,944 - $559,494
Fredrik Mertens
(516) 882-7182
www.ilovekickboxing.com
Max Muscle Sports Nutrition
1991
2001
$114,600 - $281,300
Jon Meyer
(530) 626-0239
www.maxmuscle.com
Burn Boot Camp
2012
2015
$142,330 - $349,150
Diamelen Splain
(704) 763 7533
www.burnbootcamp.com www.selfmadetrainingfacility.com
Self Made Training Facility
2010
2016
$263,982 - $725,737
Corey Jones
(760) 505-4160
The Camp Transformation Center
2010
2016
$167,000 - $326,500
Erick Salgado
(909) 325-6011
www.thecampfranchise.com
Hard Exercise Works
2008
2011
$136,273 - $466,483
Randall Greer
(772) 529-0108
www.hardexerciseworks.com
Shred415
2011
2017
$423,480 - $920,800
Matt Micheli
(773) 360-8228
www.shred415.com
EnVie Fitness
2012
2012
$84,600 - $292,900
Ryan Bernal
(778) 549-4717
www.enviefitness.com
Get In Shape For Women
2006
2007
$71,412 - $172,675
Dave Dembinski
(781) 812-2870
www.getinshapeforwomen.com
DISCLAIMER: Our magazine is not an offer to sell a franchise, and is not directed to any reader to buy any franchises. The companies are not listed by rank. Our team carefully researched the listed information. The company information may change; please make sure to check and contact the company directly.
NOV-DEC 2023 | FRANCHISE CONNECT 35
CHALLENGES OF CHANGING JOBS WHEN YOU'RE OVER 50
36 FRANCHISE CONNECT | NOV-DEC 2023
PHOTO BY SHUTTERSTOCK
Prepare for all eventualities and start networking.
START SMART
By Patrick Laforet
T
his is not a problem for some, but a huge dilemma for others. What is going on? In years gone by, there was a normal, expected progression in one's career, and the time when we are over 50 was the sweetest. By then we have nearly 30 years of experience, we are well established in our industry or with our company, we are at the top of our earnings, and our holidays have accumulated to be 4, 5, or even 6 weeks per year. Today, many people in this group are targets for replacement. Venture capital companies are buying up a lot of the traditional business base. The first thing they look to do is cut costs. Can they can cut one person over 50 or three others on the team? Also, they want to change the culture, and those over 50 are the foundation of the culture. Those released face a problem. First, I suggest you wake up to the idea Often the market that no one is safe and be much more aware is small and well of what is going on in your industry and known. You might in your company. Membership in industry be someone the associations over the years has proven to be competition has a great resource if you were to be released. feared over the You have come to know a wide range of past, and now they people right in your industry, and they are happy you are know who you are. In the event that you gone, and often not are released, these connections make netthat interested in working a lot simpler and more productive. bringing you on to Have a ”war chest” or a security plan their team (but not around money in case of an emergency like always). You may have received a hefty this. Having 3 to 6 months worth of money severance, but it came with provisions that tucked away is a great security feeling in prevent you from going to a direct competi- case of an unexpected change. tor for a year or more. Change your LinkedIn profile to “Open to For that year you become a consultant New Opportunities.” This may increase the (like that fools many people) or you join amount of nuisance communication, but it some other market or industry, which after might also give you an ongoing sense of a short time, makes it very difficult to get what opportunities are in the market. Pay greater attention to your team and back into your old industry. Your new people have not had the benefit of watching you those around you. If you are seen to be aloof produce results year over year (like your or not interested in communication, this will old company), and so getting an equivalent be a much greater challenge when you need salary is often a challenge. to get a little help from those same people. So, what does one do? Wake up! Keep your résumé up to date,
OVER 50 AND WELLESTABLISHED IN YOUR CAREER? BEWARE, THE NEW CORPORATE CULTURE MAY SEE YOU AS A TARGET FOR REPLACEMENT.
and keep close track of achievements and results. These are the currency of job hunting. What do you do if you are already in this situation? Seek professional help. Understand that one version of your résumé is probably the biggest mistake job seekers make in today's market. Network like crazy. Utilize today's tools of job hunting (which is a topic for another day). Decide what your target is, and realize the salary is always dependent on the job itself and the company it is with. Your previous salary is not the benchmark to measure new opportunity. Don't lose hope. You really want only one good job, and there is at least one good job still out there. You just need to find it! w Patrick Laforet is a senior recruiter with over 25 years of experience placing sales, marketing, and senior management positions all across North America. Pat specializes in senior management and all levels and roles in the franchise vertical with over 17,000 LinkedIn connections in that market alone. His favorite all-time compliment about his work was when he was described as a “trusted advisor” by the CEO of one of his clients.
NOV-DEC 2023 | FRANCHISE CONNECT 37
PHOTO BY ALEX VOG
NAVIGATING THE SPORTS AND FITNESS FRANCHISE LANDSCAPE Four funding options for franchising By Diane Rosenkrantz
I
n the ever-evolving world of sports and fitness franchises, success is contingent upon navigating a series of intricacies. At Tenet Financial Group, we recognize that these nuances require a strategic and tailored approach. Let's delve into the specific areas where franchising, with its established brands and processes, proves instrumental in achieving success, and explore how the right funding solutions align seamlessly with these objectives.
H A RN ESSING TH E POW ER OF ES TA BLISH ED BR A N DS A N D PROCESSES Market Research and Differentiation Meticulous market research is the linchpin of success for sports and fitness franchises. Franchising brings a distinct advantage by providing entrepreneurs with established processes and brand recognition. Leveraging the insights and strategies developed by the franchise significantly streamlines the market entry process. Franchisees can build upon these foundations to effectively identify target demographics and competitive
38 FRANCHISE CONNECT | NOV-DEC 2023
differentiators, giving them a strategic edge in the market. Location Optimization Choosing the optimal location is pivotal in the sports and fitness industry. Franchises often possess data-backed insights into ideal locations based on their proven track record. By capitalizing on these established location strategies, franchisees can make informed decisions that align seamlessly with both immediate needs and their business's longterm objectives. Marketing and Branding Building brand awareness is paramount in a competitive market, and established franchises come equipped with recognizable brands. Franchisees can develop robust marketing strategies that leverage the franchise's existing brand strength. Franchisees benefit from the instant credibility and visibility associated with the established brand, creating a compelling brand presence that resonates with the target audience. Quality Staffing A skilled and motivated workforce is
fundamental to the success of any franchise. Franchises typically offer established processes and training programs that ensure the workforce aligns with the brand's standards. Leveraging this guidance helps franchise owners in the process of recruiting and retaining qualified staff. Continuous Innovation Staying ahead of industry trends is a perpetual challenge, and continuous innovation is a key driver of success. Franchises, with their established frameworks, provide a stable base from which entrepreneurs can confidently explore and implement innovations. This ensures that franchisees can introduce new classes, equipment, and technologies to stay competitive and appeal to a diverse clientele. Crafting Tailored Funding Solutions Now that we've explored how franchising enhances the chances of success, let's delve into the critical aspect of funding. Tenet Financial Group offers a range of financing options, each tailored to meet the specific needs of franchise entrepreneurs. The synergy between established franchise
FINANCE
processes and strategic financial planning contributes significantly to positive customer experiences and the overall success of the franchise. ROBS (401k Rollover) Utilizing retirement savings through Rollovers for Business Start-ups (ROBS) presents a strategic and debt-free funding solution that seamlessly aligns with established franchise processes. Unlike loans, ROBS doesn't limit how you can spend the money. Business owners can allocate funds toward equipment, real estate, operational overhead, and paying employees—including yourself. ROBS also has the benefit of fast funding. Loans can take several months to process and be approved, while ROBS can be completed in 4–5 weeks. Working with an experienced third-party administrator is crucial to ensure compliance with all necessary steps and IRS regulations. This option allows you to use any portion of your pretax funds and start the business debt-free. SBA Loans Small Business Administration (SBA) loans present a sturdy foundation for franchise growth and are a staple of funding in the franchise world. SBA loans are facilitated through banks we work with that specialize in franchise funding. These loans carry a government guaranty or insurance policy. It offers more favorable loan terms compared to private or commercial loans, covering total project costs to get the business up and running, including working capital. This government-backed financing option ensures inclusivity of the total project, and when combined with ROBS, presents a powerful synergy. Still, the process may take longer, and collateral may be required. Unsecured Loans Unsecured credit provides a handy solution for entrepreneurs seeking prompt access to capital. These loans provide funding based on the individual's current earnings, credit score, and credit history. The benefit is that no equity or collateral is required, and the funding timeline is much quicker
02
03
PHOTO BY YURI ARCURS
01
than SBA options. However, the financing may not cover all the needs based on the personal credit situation, and the loan terms are generally not as long as other options (typically 5–7 years). Vehicle and Equipment Funding This option, done through leasing or financing, provides alternatives to traditional bank and unsecured loans. Particularly in the sports and fitness space, leasing may have benefits that outweigh ownership for heavy-use equipment that has a planned expiry or replacement date. This option may not require equity toward the equipment purchase price and can offer tax benefits. However, this funding option is limited to vehicle and equipment expenses and does not cover other franchise costs.
04
Conclusion In the dynamic world of sports and fitness franchises, success hinges on leveraging established brands and processes and securing the right funding. Tenet Financial Group stands as a trusted partner, offering expertise that aligns with the advantages of franchising and the unique needs of entrepreneurs. Our consultative approach ensures tailored funding solutions that cater to the specific goals and situations of each client. We understand
that everyone is different, and every situation is unique. As your partner and advisor, Tenet Financial Group offers small business funding solutions you can trust. With our collaborative approach, we empower franchisees to build thriving businesses that stand out in the competitive sports and fitness landscape. Whether you have questions, or feedback, or need assistance with our vast funding services, Diane Rosenkrantz, a senior consultant at Tenet Financial Group since 2009, is happy to help. You can reach her at diane@tenetfinancialgroup.com or call 413-354-4662 to experience our commitment to excellence firsthand. Diane offers expert guidance for franchise funding. With a client-centered approach, she creates customized funding plans, helping entrepreneurs achieve their business ownership dreams. Experience the simple steps to funding your franchise with Diane's assistance. w Diane Rosenkrantz has been a senior consultant with Tenet Financial Group for more than a decade, specializing in 401(k) rollovers, SBA loans, unsecured lines of credit, and more. Her career includes 30+ years in consulting, customer service, and the pension insurance industries. Diane can be reached at diane@ tenetfinancialgroup.com and (413) 754-3298.
NOV-DEC 2023 | FRANCHISE CONNECT 39
PHOTO BY VALERIYA
THE PRIVATE EQUITY, VENTURE CAPITAL, SBA AND NON-SBA LENDING HOOPS AND HURDLES SBA policy changes affect franchise financing By Lynne D. Shelton
T
he landscape of financing options and the alternatives to what once was the standard operating procedure continues to grow. The Small Business Administration (SBA) was for many years the typical way that a franchisee would buy into a franchise system. You would have one owner or maybe a couple of partners buying the franchise from the franchisor. The franchisor knew the new franchisees, had many conversations with them, oftentimes even a sitdown discovery meeting, and then approved them into the franchise system. Nowadays, financing alternatives have thrown all types of hoops and hurdles into that straightforward franchise entry.
Small Business Administration The SBA would require the franchisee to put down 20% liquid capital, and the SBA loan
40 FRANCHISE CONNECT | NOV-DEC 2023
would take care of the other 80% to get the business open. However, the SBA’s law changed earlier in 2023, which had some unexpected ramifications. Some of the changes did away with a long-held directory named appropriately the SBA Directory or Registry. No longer were franchise systems required to be pre-approved and on the SBA registry. This was always a helpful tool for franchisees and banks alike to be able to look to the registry to see if the SBA had laid eyes on the franchise disclosure document previously so they could speed up the lending approval process. Now franchisees and lenders will be left to their own due diligence. In addition, the decade-long tradition of receiving an SBA-required addendum to the franchise agreement called Form 2468 was purportedly gone as well. However, that seems to not be the case when being underwritten by private banks that processed the SBA loans. In August of 2023, SBA’s new
standard operating procedure 50_10_7 still requires the submission of the SBA Form 2468 addendum to the franchise agreement.
Non-SBA Funding Options Another change in the lending landscape is a decisively higher use of private equity and venture capital groups for both funding start-up franchisors and franchisees and purchasing existing multi-unit franchisees and emerging or growing yet established franchisors.
Venture Capital Groups Venture capital groups typically are looking at purchasing new or existing franchises. The typical target is an early development franchise system company. However, they have also been known to go after multi-unit franchisees that either have a varied portfolio of the types of franchises they own or own 50 franchise units or more.
LEGAL ADVICE Franchise financing evolves: Navigating new avenues beyond traditional SBA loans.
PHOTO BY VLADIMIR VLADIMIROV
They commonly have their eyes on a longer asset hold time. Venture capital groups are created as a long-term investment. They are perfectly happy withholding their investment ownership for more than 5, 10, or even 20 years. They will usually invest with a smaller dollar value ranging only up to a few million dollars.
Private Equity Companies Private equity companies, however, usually start at the investment level of at least a few dozens of millions of dollars, up to a few hundreds of millions of dollars. They're usually only interested in receiving a majority interest of the company. Oftentimes, the private equity company will retain the management or executive board to run the day-to-day operations. However, even if that becomes the purchased company's reality, they will typically insert a private equity executive on the management team as well. That executive will want to give management strategy rules and guidance on mandatory deliverables on how to turn the company around. Venture capital groups typically will hold their interest in the company only for 5 years or less before selling off the company to the next highest bidder.
Franchisor’s Hoops Franchisors that are dealing with buyouts from either venture capital groups or private equity groups need to pay particular attention to some hot buttons not present in a SBA or liquid capital sale. In a typical franchise sale, the franchisor would have the owners of the company sign a financial guarantee with the owners of the company. The Federal Trade Commission and state regulators and state statutes also have provisions that regulate the transfer of an existing franchise business. Commonly, the franchise agreement spells out all of the steps that must occur for a franchisee to sell their business and transfer it to a new owner as well as the franchisor’s right of first refusal on obtaining the franchisee’s business that is up for sale.
In several states, it is statutorily mandated under state relationship laws that franchisees have a right to transfer their business and that franchisors cannot unreasonably withhold such transfers. If the transfer occurs because the franchisor does not exercise its right of first refusal, there are additional considerations that the franchisor must take into account when dealing with the transfer. Franchisors may need to negotiate provisions with the venture capital or private equity companies in regard to the approval of the transfer. First and foremost would be having a guarantee signed by the new venture capital group or private equity group. Many times it is hard to discern who the actual head of a group is, and that it has signing authority that could bind the private equity group or venture capital group to a personal guarantee to guarantee the financial requirements as well as the operational requirements of the franchise being purchased. If a guarantee is not available, alternative options for the franchisor to secure its interest would be to receive a letter of credit on behalf of the new buyer or a surety bond that remains in place during the entire term of the franchise agreement as long as the private equity group or venture capital group are owners within the franchised business. If the private equity group or venture capital group is a publicly held company, there are other required filings that deal with staying in compliance with the Securities and Exchange
Commission, which will not be discussed in this article, but are daunting to say the least, especially for a newer franchise system. Whether it is a typical run-of-the-mill franchise sale or a transfer sale that is occurring with the private equity group or venture capital group, franchisors will have impact that typically will require documentation of some form or another. The biggest key for franchisors would be to have communication with their franchisees so that they can get a true sense of who their new buyers are. It is critical that, whenever possible, franchisors know who all of the buyers are in the company that owns the franchise unit. w Lynne D. Shelton was the chief operating officer of a large franchise system and is currently the senior attorney for Shelton Law & Associates (SLA) franchise law firm, as well as a franchisor owner in an international franchise system, and CEO of an International nonprofit company specializing in teaching entrepreneurship to young adults. SLA attorneys have 50+ years’ business consulting, franchise, and trademark experience. Their knowledge facilitates an understanding of a large variety of businesses, services, site selection, and technologies. They help businesses protect their brands through trademark, copyright, and business contractual transactions. These services allow SLA to “Expand their Brand®” through franchising. For franchisors, SLA provides full outsourced in-house counsel services for a flat monthly fee. SLA additionally works with entrepreneurs buying franchises by assisting with business creation, industry evaluations, franchise disclosure document review, fairness factors, site selection, opinion letters, and negotiations. For more information or to schedule a customized consultation for your business, you can write to franchising@ SLA.Law or call (866) 99-FRANCHISE.
NOV-DEC 2023 | FRANCHISE CONNECT 41
COMPANY PROFILE
DivaDance
T
Dance choreography classes for adults.
he mission of DivaDance is to change lives while inspiring confidence and building community through dance choreography classes for adults! Now in 20 cities across the country (and a robust online class offering), DivaDance makes dance class accessible, inclusive, stress-free, and FUN. The DivaDance franchise is a unique model with no required facility build out or long term lease, as DivaDance franchise owners identify local partnerships and facilities where they can consistently hold classes such as rec centers, children’s dance studios, community centers, and even Jazzercise facilities! This makes the initial investment even more accessible and the model recession-resilient. Founded by former music executive, Jami Stigliano, DivaDance was created after she left a dance class at a famous New York City studio - feeling frustrated by the stressful and competitive environment. Determined to redefine the dance class experience for those who aren’t Broadway or Beyonce-backup bound, she began curating her own classes for Manhattanites looking for a fun way to do what they love and to find com-
munity. While weight loss and health/fitness goals are a benefit of dance cardio classes, DivaDance focuses more on body positivity, inclusivity, and the self-care benefits of committing to dance as a lifetime hobby. And franchisees are loving what this does for the ladies in their area. Says Rashaida Melvin, owner of DivaDance Washington, DC, “I wanted to be a part of an inclusive dance community, one that is completely free of competition and welcomes everyone. I have danced since the age of 3 and I love being able to provide community for people with varying ranges of dance experience. As an adult, especially in DC, it is easy to get lost in professional (and personal) goals. At every class, we are able to offer ourselves and our clients a break from reality and an opportunity to invest in themselves.” DivaDance Franchising is headquartered in Austin, Texas and actively looking to expand to even more cities nationwide! The total investment necessary to begin operation of a DivaDance Franchise is between $41,100 and $57,600. This includes $28,000 that must be paid to the franchisor.
DIVADANCE HQ 3823 Airport Blvd, Ste D Austin, TX 78722
42 FRANCHISE CONNECT | NOV-DEC 2023
(254) 307-2781 HQ@divadancecompany.com www.divadancecompany.com
COMPANY PROFILE
The Premier Healthcare Staffing Solutions Provider for Nearly 40 Years!
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By franchising with ATC, you join a $64B Industry and Help Provide Care to Your Community!
ounded in 1985 by Brothers David And Stephen Savitsky as a small, but nimble Healthcare Staffing Company operating “Around The Clock” in Queens, New York. In the decades that followed, ATC Healthcare Services grew to become a leader in healthcare staffing and healthcare franchising. ATC brings its high-quality staffing system to 60+ territories from coast to coast. Today, David and Stephen continue their mission to connect healthcare professionals throughout the field and turn caring entrepreneurs into healthcare franchise partners. From the first day to today, through acquisitions and expansions, ATC has been focused entirely on ensuring that healthcare professionals have the highest-quality staffing solutions available. We’re proud to share that mission with our franchise partners around the U.S. Today, thousands of U.S. partners look to ATC as the partner of choice to solve staffing problems on demand, from hospitals and residential care programs, to large public health departments, public school systems, medical groups and municipal governments. ATC’s franchisees have the ability to fulfill ANY medical staffing contract - whether it’s per diem, permanent placement, or travel – and they have the ability to place administrative personnel, nurses, or allied professionals (non nursing/physician). It truly is a one-stop shop for flexible healthcare staffing needs. The corporate office has also partnered with the major vendor management systems (VMS) and managed service programs (MSP) that the largest hospitals use nationwide. Franchisees are given access to these systems to find local opportunities to place their healthcare associates.
Our long and successful history of working with public facilities and government offices allows franchisees to service substantially larger contracts they would not be able to attain on their own. These types of entities rely on past performance when awarding new contracts. ATC has an impressive proven track record with them and hands their franchisees the contracts. ATC does all of the invoicing and collections as well as fund the franchisee’s payroll for their healthcare workers 100% interest-free. There is no need for the franchisee to obtain a large line of credit to fund their healthcare professional pool’s payroll. ATC makes sure the healthcare professional is paid every week and sometimes daily.
ATC HEALTHCARE SERVICES 1983 Marcus Ave. Suite E-122 Lake Success, NY 11042
(516) 750-1600 info@atchealthcare.com www.atchealthcare.com
NOV-DEC 2023 | FRANCHISE CONNECT 43
COMPANY PROFILE
Adaptive & Inclusive Fitness Mental, physical and cognitive challenges
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y the age of 21, Daniel Stein had been diagnosed with a learning disability, mood disorder and autoimmune disease. After successfully using exercise to overcome his unique challenges, he felt called upon to help others with disabilities obtain healthier, happier, and higher functioning lives. Daniel obtained certifications through the National Academy of Sports Medicine (NASM), the National Federation of Per-
sonal Trainers (NFPT), and the American College of Sports Medicine (ACSM). In 2016, Daniel and his wife, Trinity, launched Special Strong, one of the only fitness centers in the country for individuals with mental, physical, and cognitive challenges. Today, Special Strong continues to specialize in adaptive and inclusive fitness training and is making a difference in the lives of children, adolescents and adults all over the world.
SPECIAL STRONG 3420 Eldorado Pkwy Ste 4 McKinney, TX 75070
44 FRANCHISE CONNECT | NOV-DEC 2023
833-LIFE-GYM (543-3496) info@specialstrong.com www.specialstrong.com
COMPANY PROFILE
A Home Care Franchise Opportunity for Compassionate Entrepreneurs We’re a proud leader in the field of home care, matching the highest-quality caregivers with the people who need them most.
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areBuilders at Home is a home care franchise that provides personal care, companionship, and wellness services to seniors, people with disabilities, and others in need of assistance at home. Founded in 2011 by brothers David and Stephen Savitsky, CareBuilders at Home is a values-forward company with a mission to ensure client safety, promote independence, and improve quality of life. With over 150 years of home care experience and 30 years of franchise experience, the company provides franchise partners with a full suite of administrative support services, including billing and collections, caregiver payroll funding, human resources support, caregiver benefits management, workers' compensation and general liability insurance, sales, marketing, and public relations
support, and technology to manage daily operations. As a leading senior care franchise, CareBuilders at Home offers innovative service extensions to differentiate from its competitors and drive profitability for franchise partners. These include a Virtual Caregiver Platform that uses cutting-edge technology to provide clients with an instant connection to friends, family, and their care team; a Brain Health and Fitness Program to promote cognitive development and independence; and Personal Assistant Services for task-specific needs such as personal care, housekeeping, and transportation. With the senior care industry projected to reach $1.7 trillion by 2028, CareBuilders at Home is an established brand that is well-positioned to meet the growing needs of the aging population.
CareBuilders at Home 1983 Marcus Ave. North New Hyde Park, NY 11042
(516) 750-1609 / Lyount@carebuildersathome.com www.carebuildersfranchise.com
NOV-DEC 2023 | FRANCHISE CONNECT 45
COMPANY PROFILE
The Most Personalized Group Training in the world!
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Combining the best of personal training with group fitness
ur co-founder, Olympic Gold Medalist Bryan Clay, readily admits that the biggest difference between him and everyone else was his team. Trainers, nutritionists, coaches, and sports psychologists all influenced his training over his almost 20year professional career. To reach new heights in your fitness and performance, you also need expert guidance. Eat The Frog Fitness is the only personalized group training program that combines athletic-inspired training and the science of your body to achieve incredible results. Live Coached & Virtual In-Studio Training Eat The Frog Fitness is known for our live-coached and virtual in-studio sessions - offered 24 hours a day, 7 days a week. Most recently, we launched Frog On-The-Go for members to workout from the comfort of their homes. Minimal Staffing In-studio virtual sessions eliminate coach-led sessions up to 50% per day, reducing your overall payroll expenses since the studio can remain open with no staff needed all while you are fully operational during non-peak hours.
Our Equipment Our world-class equipment consists of Concept 2 rowers, Kaiser spin bikes, TRX bands, Trigger Point Foam Rollers, Alpha Sand Bags, and the Nubell weight system, all of which are low impact, biomechanically sound, and powered by your body - reducing your initial investment and long term maintenance costs. Position In The Market – Net Promoter Score Our membership experience is reflected in our world-class Net Promoter Score®, or NPS®, which measures customer experience and predicts business growth. We are very proud of our 90+ average and believe it is a positive indicator of Eat The Frog Fitness's future growth. Industry trends favor boutique Fitness. Over the last five years, consumers who reported being members of boutique studios grew by 121%, significantly more than the 18% growth experienced by commercial fitness facilities over the same period (IHRSA).
Technology Driven Company With custom heart rate technology (no one-size-fits all algorithm here), 24/7 access, best in class security, global delivery of workouts, a proprietary algorithm to deliver personalized workout training plans, and the Eat The Fitness app - we use technology to deliver the most personalized workout experience available. Immersive Experience With oversized IMax style screens, it is easy to follow along with the session instruction. Plus, lights and music change to match suggested heart rate training zones for a fully immersive experience unlike anywhere else.
EAT THE FROG FITNESS 22619 SE 64th PL Issaquah, WA 98027
46 FRANCHISE CONNECT | NOV-DEC 2023
1 (800) 841-8363 franchise@etffitness.com www.frogfranchise.com
COMPANY PROFILE
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Total Row Fitness Join the Rowing Revolution!
otal Row is a rowing centric group boutique fitness studio. Headquartered in Atlanta, Georgia husband and wife owners, Elliott and Lauren Smith, built Total Row on 3 founding principles: (1) Provide a scalable workout that someone of any age or ability can enjoy, (2) Broaden the target market of those looking to join group fitness classes, and (3) Give back to their local community. There is a reason rowing is making waves in the fitness industry! “We had worked out for years before, and most places are really intimidating unless you fit a very specific demographic. We decided to change this and created Total Row. By putting rowing front and center, we took advantage of the exercise’s total body, low-impact motion that almost anyone can do. Our studio is warm and welcoming, and it is a nice reprise from the celebrity instructors and head-banging music,” said Elliott. Because Total Row classes always have rowers as
the central cardio component, classes are total body, low-impact, and calorie-torchers (participants can burn up to 900 calories per class)! With the addition of suspension bands, kettle bells, slam balls, yoga, and more, each class is unique and fun! Classes are scalable to any age or ability, and we have members that range from Olympic gold medalists to grandparents! The Total Row Franchise is committed to supporting the communities that help it thrive. Each year, the company donates to 10 different charities through its “Give Me 10 Big Ones” program. Total Row franchises are unique, scalable, flexible and are built to thrive in both small and large markets. If you have a passion for helping people live better, healthier lives, we want you on our Crew! Total Row Studios have a low fixed cost structure, which opens the reality of owning an exciting, impactful business to a wide range of investment levels!
TOTAL ROW FITNESS
3655 Roswell Road Suite 204 Atlanta, Ga 30342
(404) 247-9328 studio@totalrowfitness.com www.totalrowfitness.com
NOV-DEC 2023 | FRANCHISE CONNECT 47
PHOTO: YUM! BRANDS, INC.
BY THE NUMBERS
APPROXIMATELY
56%
OF ALL GYM MEMBERS ARE FEMALE.
CHILDREN'S FITNESS PROGRAMS HAVE GROWN BY 50% IN FRANCHISES OVER THE PAST FIVE YEARS, CATERING TO THE RISING CONCERN ABOUT CHILDHOOD OBESITY.
THERE'S BEEN A
40%
MEMBERSHIP AMONG INDIVIDUALS OVER 60 HAS INCREASED BY 30% IN THE PAST FIVE YEARS.
INCREASE IN YOUTH (AGES 6-17) GYM MEMBERSHIPS OVER THE PAST DECADE. BOUTIQUE FITNESS STUDIOS HAVE SEEN A
CORPORATE WELLNESS PROGRAMS: 80% OF LARGE EMPLOYERS OFFER A FITNESS OR WELLNESS PROGRAM, OFTEN IN PARTNERSHIP WITH LOCAL GYMS.
121%
GROWTH IN THE LAST FIVE YEARS. HOME FITNESS EQUIPMENT MARKET: THIS MARKET HAS GROWN BY
40% OF GYM MEMBERS PARTICIPATE REGULARLY IN GROUP FITNESS CLASSES.
THERE'S A GROWING TREND OF ECOFRIENDLY AND SUSTAINABLE PRACTICES IN GYMS.
ON AVERAGE, SUCCESSFUL FITNESS FRANCHISES OPEN 8-10 NEW LOCATIONS PER YEAR. OVER 25% OF FITNESS FRANCHISES NOW OFFER RECOVERY AND WELLNESS SERVICES LIKE MASSAGE AND PHYSIOTHERAPY.
48 FRANCHISE CONNECT | NOV-DEC 2023
55%
SINCE 2020, IMPACTING GYM FRANCHISES. PERSONAL TRAINING CONTRIBUTES TO
20%
OF A FITNESS CLUB'S REVENUE ON AVERAGE. THE AVERAGE MONTHLY COST FOR A GYM MEMBERSHIP IS APPROXIMATELY
$58.
© FRANCHISE CONNECT MAGAZINE
The use of wearable technology in fitness has grown by 87% since 2019.
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