Franchise Connect Magazine / Issue 29 / JAN-FEB 2024

UNVEILING

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"A MAN WHO STOPS ADVERTISING TO SAVE MONEY IS LIKE A MAN WHO STOPS A CLOCK TO SAVE TIME."

– Henry Ford

WFRANCHISE OWNERSHIP IN THE HOME SERVICES SECTOR TRANSCENDS BUSINESS—IT'S ABOUT CREATING POSITIVE CHANGES IN PEOPLE'S LIVES THROUGH SERVICE.

NAVIGATING THE BOOMING HOME SERVICES FRANCHISE INDUSTRY: A GATEWAY TO ENTREPRENEURSHIP

Welcome to the realm of franchise ownership, a venture that can turn your dream of business ownership into a vivid reality. As we enter 2024, the home services sector stands out as a beacon for aspiring entrepreneurs, offering many opportunities for those willing to embark on this exciting journey. This year, we've carefully selected the top franchises in the home services category, highlighting the brands that have achieved high franchisee satisfaction rates and demonstrated substantial growth and success in their respective fields.

The home services industry is thriving, with its value pegged at an astonishing $657.4 billion. It's expected to witness a staggering 53% growth rate within the year, making it an ideal arena for entrepreneurs. From essential services like plumbing, painting, and roofing to specialized offerings such as residential cleaning, the sector has potential for those looking to make a mark.

The appeal of the home services industry franchise lies in its inherent advantages. These opportunities are often low-cost ventures to launch, requiring no previous work experience in the chosen service area. Franchisees benefit from the comprehensive training franchisors provide, enabling them to manage their businesses effectively or acquire the necessary skills to deliver services themselves. Additionally, supporting a proven business model significantly reduces the risks associated with independent startups.

Owning a home services franchise isn't just a business endeavor; it's a chance to impact people's lives positively. Customers appreciate the convenience and relief of resolving household issues, from fresh paint jobs to eliminating pests. This satisfaction often translates into referrals and repeat business, ensuring a robust customer base for franchisees.

For those intrigued by the opportunities within the home services industry, we invite you to delve into our extensive coverage and the "TOP 100 Home Services Franchise" listed on page 34. This resource will help you discover a franchise that aligns with your aspirations and style.

Looking forward to our next issue, we will explore the promising world of pet franchises, another exciting frontier for franchise seekers.

SITKI KAZANCI / Founder-Publisher

UNLOCKING THE DOOR TO SUCCESS: EXPLORING THE HOME SERVICES FRANCHISE INDUSTRY

The home services franchise industry caters to evolving homeowner needs with technology and convenience.

By Christopher Conner

In recent years, the home services franchise industry has seen remarkable growth and evolution, driven by changing consumer lifestyles, technological advancements, and a growing demand for convenience and efficiency. Home services franchises offer a broad range of solutions to meet the needs of homeowners across the country, from cleaning and maintenance to renovation and repair. This article explores the home services franchise industry, examining key trends and opportunities, and ranks some of the top brands in the industry.

THE HOME SERVICES FRANCHISE LANDSCAPE

The home services franchise industry comprises a diverse array of businesses catering to various homeowner needs. From routine maintenance tasks like cleaning and lawn care to specialized services such as plumbing, HVAC, and remodeling, home services franchises play a crucial role in helping homeowners maintain, repair, and improve their properties.

One of the primary growth drivers in the home services franchise industry is the increasing complexity and specialization of home maintenance and improvement tasks. As homes become more technologically advanced and homeowners'

lives become busier, there is a growing demand for professional services to manage tasks traditionally considered DIY projects.

Furthermore, the rise of the gig economy and on-demand service platforms has created new opportunities for home services franchises to reach customers and streamline service delivery. Mobile apps, online booking platforms, and digital marketing tools have simplified the process for franchisees to connect with customers, manage operations, and drive growth.

KEY TRENDS AND OPPORTUNITIES

Several key trends are shaping the future of the home services franchise industry,

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Unlocking entrepreneurial success through the booming home services franchise market.

presenting new opportunities for growth and innovation:

1. Technology Integration: Home services franchises are increasingly using technology to enhance service delivery, improve efficiency, and provide a seamless customer experience. From automated scheduling and route optimization to smart home integration and remote monitoring, technology is revolutionizing how home services are delivered.

2. Specialization and Niche Markets: There is a trend towards niche market segmentation within the home services industry as homeowners seek out specialized services to meet their specific needs. Franchises focusing on niche markets such as eco-friendly cleaning, home organization, or smart home installation have the opportunity to differentiate themselves and attract a dedicated customer base.

3. Ease of Funding: One significant advantage of the home services franchise model is the opportunity to finance the business compared to brick-and-mortar franchise businesses, which have much higher initial investments. Home service models can usually be started with a low enough amount of capital that they could be funded with cash or an unsecured line of credit, opening up doors for franchise buyers who traditionally couldn't afford to start their own business.

4. Health and Safety Concerns: In the wake of the Covid-19 pandemic, health and safety concerns have become a top priority for homeowners. Home services franchises that prioritize safety protocols, adhere to industry standards, and offer contactless service options are wellpositioned to gain the trust and confidence of customers. Additionally, from a franchise standpoint, not having an "indoor" business lowers the potential risk of having to shut down should another pandemic arise, making the investment in a home services franchise more appealing than traditional brick-and-mortar franchises.

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5. Green Initiatives and Sustainability: With increasing awareness of environmental issues, there is a growing demand for eco-friendly home services solutions. Franchises that embrace sustainable practices, use environmentally friendly products, and offer energyefficient solutions can appeal to environmentally conscious consumers and differentiate themselves in the market.

RANKING THE BEST HOME SERVICES FRANCHISES

While many reputable home services franchises in the industry stand out for their brand reputation, customer satisfaction, franchisee support,

and growth potential, here are five of the best, ranked based on various factors:

1. Merry Maids: Known for its professionalism, reliability, and attention to detail, Merry Maids is a leading residential cleaning franchise with over 40 years of experience. It has built a strong reputation for delivering high-quality cleaning services and exceptional customer experiences. Franchisees benefit from comprehensive training, marketing support, and a proven business model.

2. Amelia Lawn: This landscaping and lawn care franchise offers a wide range of services, including lawn maintenance, landscaping

EXPERT ADVICE

Capitalizing on the demand for professional home services, franchises pave the way for robust growth and

design, irrigation, and snow removal. With a focus on professionalism, quality, and customer service, the Amelia Lawn franchise provides franchisees with extensive training, ongoing support, and access to proprietary technology tools to streamline operations and drive growth.

3. Hole in the Wall Drywall Repair: A trusted provider of home repair, maintenance, and improvement services, Hole in the Wall has a team of skilled technicians committed to quality workmanship. Franchisees offer a broad range of services, including carpentry, plumbing, electrical, and remodeling, and benefit from a comprehensive training program, national brand recognition, and marketing support.

4. Bloomin Blinds: A leading window covering franchise, Bloomin Blinds offers a wide range of products, including blinds, shades, shutters, and draperies. It focuses on innovation, customization, and customer satisfaction, providing personalized design consultations,

professional installation, and exceptional service. Franchisees benefit from a turnkey business model, extensive training, and ongoing support.

5. Paul Davis Restoration: Specializing in water damage, fire damage, mold remediation, and reconstruction services, Paul Davis Restoration is a full-service property damage restoration franchise known for its excellence, responsiveness, and professionalism. It provides 24/7 emergency services, quality workmanship, and compassionate customer care. Franchisees benefit from a comprehensive training program, proprietary software tools, and national brand recognition.

The home services franchise industry offers lucrative opportunities for entrepreneurs looking to capitalize on the growing demand for professional home maintenance and improvement services. With a focus on technology integration, specialization, health and safety, and sustainability, home services franchises are well-positioned to meet the evolving needs of homeowners and drive

growth in the coming years. By partnering with reputable and established brands like Merry Maids, Amelia Lawn, Hole in the Wall Drywall Repair, Bloomin Blinds, and Paul Davis Restoration, franchisees can leverage proven business models, comprehensive support, and national brand recognition to achieve success in the competitive home services market.

For more information on franchising your home services business, contact Chris Conner at Chris.Conner@FMSFranchise.com.

If you are interested in finding a franchise in the home services sector, visit Franchise Conduit at www.FranchiseConduit.com.

. Christopher Conner started his career in franchising in 2002 working for a franchise consulting firm in Chicago. He founded Franchise Marketing Systems in 2009 after seeing a need for full service franchise development services for new and start-up brands. Today, Conner's team has expanded to 27 consultants between the U S and Canada and has worked with over 200 brands to support successful franchise development strategies.

For more information on Chris Conner or Franchise Marketing Systems, visit www.FMSFranchise.com

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AN INSIDER’S GUIDE TO SELECTING A WINNING FRANCHISE

Franchising offers a path to success, mitigating risk and shortening the learning curve for aspiring entrepreneurs.

By Kimberley Daly

So, you have decided you want to own a franchise. If you are like most people, this is an exciting and fear-provoking thought because you know business ownership is the ultimate path to freedom and control. Still, you have also heard horror stories about how hard owning a business is. Are you crazy for even thinking you could own your own business? Are you qualified to own a franchise? Do you need an MBA or prior experience to be one of the lucky ones to build and scale a multi-million-dollar empire? These questions and many more just like them are ones I receive daily from candidates who are reaching out to me with the dream of personal, professional, and financial freedom. So, no, you are not crazy for thinking about franchising. In this article, I want to pose thought-provoking questions to help you discern if you are ready to own a business, and ultimately, teach you how to select a

winning franchise that will allow you to go on and live the life of your dreams.

First things first, why do you want to be a business owner? I recommend journaling your answer and discussing it with your spouse. A business in the family changes everything, and you need spousal support. Additionally, a driving motivator will keep you pressing on when the going gets tough. Business ownership through the proven systems of a franchise will mitigate the startup risks, buy down your learning curve and statistically buy you success, so business ownership through franchising is easier than entrepreneurship, but it is not easy. You will have to surmount your learning curve and need grit, patience, perseverance, and support to endure successfully.

After you explore franchises, if you are like most people, you will think about franchises that would be fun to own, like businesses that involve something you are passionate about, something you know about, or franchises

that seem to trend now. While there is no wrong way to go about this, after twenty -three years of helping approximately 5000 people go down this path and helping nearly 1000 of them say YES! to their dream to own a business, I have never found investing in a hobby or something you have experience in or even investing in the latest trend to be the factor that leads to a winning outcome.

So, if you are not going to start by considering what you know or are passionate about, where do you begin?

What Is Your Goal?

I like to begin with the end in mind. A business is an investment of money and time, and a business should drive personal, professional, and financial outcomes above all else. So, how can you pick a business before you consider where you want the business to take you?

You may not have realized that this process would involve introspection and psychology, but think about it. If you invest in a business

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Investing in a franchise is not just about following trends; it's about aligning with your long-term goals and vision.

because it is trending, and your goal is to build a legacy you can pass on to your kids, do those two strategies align? Maybe, but maybe not. If you want a business that will withstand changing economies and times, you must lean into something less trendy and more essential, like laundry or HVAC services, businesses that have longevity built into their very nature.

I recommend sitting down with your spouse and dreaming about the future life you aspire to project out 3, 5, 10 years. Consider your ages, your kids’ ages, and how you want to invest your time (or not) at different stages of your life. If these conversations lead you to think about traveling and not being tied down by a business, you could return to the trending franchise business idea because trending brands may build equity faster than essential services brands. When a brand achieves such national recognition that everyone wants one, no more locations are available. If you happen to own one, two, or three of the most established locations in the best part of town because you got in early, then you have an asset that can be sold for some multiple of your owner’s net benefit.

With your vision for how long you want to own this business, you can consider trending vs. essential options. Of course, no one can predict the future, but you can use a gut check to eliminate options that do not seem to align with your future goals.

If you are an adventurous investor who wants to be first to market, pioneering a new idea, market differentiator, or trending concept, and you are ready to ride the wave of the next big American brand, consider these trending industries:

• Health and Fitness

• Weight Loss

• Holistic Health (massage, cryotherapy, IV nutrition, infrared light, etc.)

• Anti-Aging (aesthetics, hormone replacement, etc.)

• Beauty (skin, lashes, brows, hair removal, spray tan)

• Pets (whole food, grooming, boarding, training)

• Kids (extracurricular, sports training)

If you are a conservative investor who believes that the riches are in the niches, dirty jobs, and boring businesses, these options may not be deemed glamourous, but they are defined as “sexy” for how essential and sustainable for the long-term they can be:

• Long-term and Short-Term Property Management

• Laundry

• Junk Removal

• Moving Services

• Mobile Storage

• Restoration Services

• Paint, Flooring, Windows, Roofs, Doors

• HVAC and Insulation Services

• Foundation and Concrete Services

• Landscaping, Outdoor Lighting, Irrigation, Fertilization, Fences

• Pest Control Services

• Residential and Commercial Cleaning

• Pool Maintenance and Services

• Senior Care Services

• Cost Cutting Services/Professional B2B Services

• Executive Recruiting and Temporary Staffing

How Much to Invest?

The second consideration in selecting a winning franchise is the most important. How much money can you comfortably afford to invest? The number one reason businesses fail is because people need more money before they make money. While this

PHOTO CREDIT BY SINTIAWEBER

The right franchisor partnership can transform a business dream into reality, leveraging leadership and collaboration for success.

should not happen in a franchise because you can validate numbers with other operators, it still happens because people go in undercapitalized, they invest in businesses they cannot correctly afford, they need to follow the franchise system, and for many other reasons. Some franchise businesses require $50,000 investments; others require $250,000, $500,000, $1,000,000, and more.

How do you know if you have enough money?

The best approach to understanding a comfortable, safe level of investment is to work with an experienced franchise consultant, who can teach you what your money buys and align opportunities within your threshold, giving you a financial cushion.

The final point about having enough money is to consider if you plan to be a fulltime or semi-absentee owner. If you plan to be a full-time operator, you will need two piles of money: one to invest in the business and another to live on. If your spouse works, and you can live off one income, this would be ideal. I cannot stress enough that businesses do not typically have cash flow from day one, and in some cases, you may need to wait 6-12 months or longer before you can take any money out of the business. One of the most common pitfalls for

franchisees is needing to pull money out of the business to live on rather than being able to reinvest that money into growth. For example, say you want to start full-time to learn your business, but within 6-9 months, you want to replace yourself with a manager or salesperson. Well, if you are pulling profits out to live on, how will you afford the salary for this employee? Most businesses require an initial start-up but have other expenses necessary for growth. It benefits you not to need to make money from the business for as long as is possible, and even then, have more than you think you need. So, can you afford to be a full-time owner from day one, or do you need to be a semi-absentee? If you can be full-time, you will have many more options, but if you need to be semi-absent, the good news is you have eliminated a lot of options. It is hard to tell which franchisors will allow semi-absentee ownership if you don't work with an experienced franchise consultant. Do your due diligence as best as you can by asking this very important question from the outset. Why waste your time getting excited about an opportunity that is not feasible for you?

The third consideration to selecting a winning franchise involves three related but

different aspects of ownership: the owner you want to be, the employees you hire, and the environment you are in.

Work Environment

Let’s start with the environment. Do you want to be in a business-to-business or direct-to-consumer environment?

You may need to realize the plethora of opportunities that are B2B, as many of them are not big consumer brand names because they do not need to be. Their customers buy from people, you! Suppose you are leaning into the more professional environment of B2B. In that case, you may have a more traditional work week, and a home-based office, but you will need to be a full-time owner because B2B implies a sales organization. Since no one will sell with the owner's passion, you will need to spearhead this effort to be successful.

If you do not enjoy sales, you should consider B2C options where your customers will reach out to you as warm leads generated by your marketing efforts, referral sources, or your golden location. The B2C world includes both non-brick-and-mortar and brick-andmortar options.

As a side note, I do not mean to say that you do not have to sell in B2C businesses. Selling is what owning a business is all about. As the owner, you are either selling to your employees to show up and be the face of your company, or you are selling directly to your customers. Still, mastering sales and objections is the ultimate key to your success, no matter what franchise you own.

Once you consider B2B or B2C, you have narrowed your search field again. Using this criterion, you have also selected a MondayFriday or a six- or seven-day work week. Not all B2C businesses operate more than five days, but generally, if a professional work week is crucial to you, do not override this because you think the “hot chicken franchise” will make you more money. Your quality of life is a huge factor in selecting a winning

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franchise. I would argue that you may never feel successful if you compromise on the quality of life you want for a specific brand, no matter how much money you make.

Your Employees

Now, consider who you are creating jobs for in your business. Some franchises require professionals, while others require trade skills or minimum wage skills. Who do you believe you will enjoy managing? Managing people will be a big part of what you do as you scale up your business and pull back your time, so consider who you will enjoy creating jobs for and managing. If you have never managed people, you may need to read some books on leadership, listen to podcasts, or take a course. Growing into the role of CEO of your life will require you to manage others, so give this topic some deep thought. Another consideration is if you prefer an industry that is more masculine or feminine dominated. Some industries like construction and landscaping will naturally skew to a more male-dominated labor force.

In contrast, others like a salon, day spa, or house cleaning business will skew more

feminine. I work with many men who have worked primarily with women in their W2 jobs who feel confident owning beauty brands. (They may also pay the credit card bills of their wives, girlfriends, and daughters and know of the recession-resistant, reoccurring revenue nature of the beauty industry!)

While we are thinking through the leader you want to be, consider if you could own a business where your employees have a special skill that you do not have. Would you feel at their mercy if they knew more about the job that was to be done than you did, or do you like surrounding yourself with people who are more intelligent than you? I have met candidates who said they could never own an automotive shop because they know nothing about cars. Still, I have also worked with candidates who loved having a professional team with a career orientation for their business. What kind of leader do you want to be, and who do you want to lead? There are thousands of options for all these qualifiers.

Selecting a Franchise Partner

With self-evaluation of future goals, what you can realistically invest in, who your ideal customer is, and the leader you want to be to your ideal employee, it is time to consider who you want to go into business with. Afterall, franchising is a partnership, and the number one reason to invest in a franchise is because you find people with a vision for building a brand that inspires you, a track record that comforts you, and a culture that empowers you. I tell my candidates to look up what the business does and focus on who is doing the business. Leadership grows brands and keeps them adapting to changing times, competition, and economies, so you must find people you believe in and want to be mentored by.

The final step in selecting a winning franchise will be the hardest to do without the help of an experienced franchise consultant. How do you know who and how to measure one

franchisor against another? You will have to kiss many frogs to gain perspective, and even then, I suspect, you may not trust in your due diligence simply because you do not know what you do not know. If you work with an experienced franchise consultant, you will leverage years of relationships and the wisdom that only time and experience can bring.

Selecting the right franchisor is a critical piece to your ultimate success. This should not be downplayed or bypassed for a business “you just have to own.” After all, unprecedented leadership adapted business models seemingly overnight to get or keep doors open during the pandemic. In a time when many entrepreneurs closed their doors forever, I sat back. I watched in awe at how decisive franchisor leadership and collaboration kept spirits high, customers coming in, and franchisees in business during one of the most challenging times of our lives.

This ultimate guide to selecting a winning franchise merely scratches the surface of all the essential factors that should play a role in your thought process. While I have attempted to break down some of the most essential criteria to think about, there is so much more that I would consider with you and for you if I were your experienced franchise consultant.

Since my services are free, and you have nothing to risk and everything to gain, your true ultimate guide to selecting a winning franchise is me, The Daly Coach, with over 23 years of experience, relationships, and knowledge.

If you’re ready to begin, visit www.thedalycoach.com. ◗

Kimberley Daly is one of America’s top franchise consultants, a motivational speaker, business coach, and author. With over 22 years of experience as a small business owner and franchisee, she brings energy, wisdom and passion to her candidates as she helps them explore franchises matched to their background, interests and goals. She thrives on helping people achieve their dreams. She lives on the beach in southern New Hampshire and can be reached via kim@thedalycoach.com

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ELEVATING CUSTOMER SERVICE: 10 TIPS FOR SUCCESS

Exceptional customer service transforms first-time clients into lifelong advocates, elevating your brand above the competition.

By Sara Jensen

In today's competitive market, exceptional customer service can set your business apart. Here are ten tips to elevate your customer service game:

Listen Actively: Make your customers feel heard by practicing active listening. This means fully concentrating on what is being said rather than passively hearing the message.

Respond Promptly: Speedy responses show customers they are valued. Aim to reply to inquiries and resolve issues as quickly as possible.

Personalize Your Service: Tailor your approach to meet individual customer needs. Personal touches can turn a one-time buyer into a lifelong patron.

Know Your Product: A deep understanding of your product or service can help solve problems more efficiently and provide valuable advice to customers.

Maintain a Positive Attitude: A positive demeanor can improve customer interactions significantly. Even in challenging situations, a friendly and optimistic approach goes a long way.

Ask for Feedback: Encourage customers to share their experiences. This not only shows you value their opinion but also helps you improve your service.

Use Clear Communication: Avoid jargon and be clear in your communication. Misunderstandings can lead to frustration, so clarity is key.

Train Your Team: Ensure your team is welltrained in both your product and customer service best practices. A knowledgeable team is the backbone of great service.

Embrace Complaints: View complaints as opportunities to improve. Addressing complaints effectively can turn a dissatisfied customer into a satisfied one.

Go the Extra Mile: Whenever possible, exceed expectations. Small gestures or going beyond what's expected can leave a lasting positive impression.

Implementing these tips can transform your customer service from good to great, fostering loyalty, and driving business success. Remember, in the realm of customer service, the little things can make the biggest difference. ◗

HOM E SERVICES FRANCHISE INDUSTRY REPORT 2024

By Elizabeth Adams

The home services industry is thriving in 2024, encompassing a wide array of businesses from plumbing and painting to roofing, residential cleaning, and beyond. This sector has seen rapid expansion, attributed to several inherent advantages that make it particularly appealing for entrepreneurs.

Valued at an impressive $657.4 billion, the industry is on track for a 53% growth rate within the year, signaling a robust future for those involved in home services.

Franchising in the home services industry offers a unique blend of brand recognition and proven business models, paving the way for entrepreneurial success.

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HOME SE RVICES FRANCHISE INDUSTRY REPORT 2024

Sustainability and eco-friendly practices are not just trends but essential strategies for future-proofing home services franchises.

BUILDING A BRIGHTER FUTURE

The demand for home services franchises is climbing as homeowners increasingly turn to professionals for tasks ranging from simple cleaning to complex landscaping projects. This report delves into the current state of the home services industry, highlighting how franchises are spearheading growth and innovation.

INDUSTRY OVERVIEW

The home services sector covers a range of services including cleaning, lawn care, pest control, and home repairs. An IBISWorld report estimates the industry's worth at over $640 billion in the U.S., employing more than 7 million individuals. With the rising trend of homeownership, the demand for home services is projected to escalate further.

Aging populations and busier lifestyles are significant growth drivers, underscoring a rising need for services that support home maintenance and enhancement.

THE ROLE OF FRANCHISES

Franchises are instrumental in the home services industry, offering entrepreneurs a chance to venture into business with a tested model, brand recognition, and continuous support. With over 100 home services franchises in the U.S., popular names include Merry Maids, Mosquito Squad, The Grounds Guys, and Mr. Handyman, each offering specialized services to cater to diverse consumer needs.

THE ADVANTAGES OF FRANCHISING

Franchising in the home services sector presents numerous benefits, such as a proven business model and comprehensive support from the franchisor, including marketing, training, and access to resources and technology. This established framework helps entrepreneurs avoid the trial and error associated with starting a business from scratch, providing a recognizable brand name that attracts customers and establishes credibility.

TRENDS AND INNOVATIONS

Technological advancements and sustainability are shaping the future of home services. Franchises are leveraging technology to improve efficiency and customer service, while also adopting eco-friendly practices and exploring new service offerings like disinfection and smart home technologies to meet evolving consumer demands.

CHALLENGES AND OPPORTUNITIES

Despite its growth, the industry faces challenges such as workforce recruitment and retention, increased competition, and the gig economy's impact. However, with strategic planning and innovation, franchises can navigate these challenges, offering unique services that stand out in a crowded market.

LOOKING AHEAD

The outlook for home services franchises remains optimistic. As consumer demand grows, there's significant potential for

franchises to innovate and expand their services. Despite the challenges, with the right approach, franchises can achieve success, providing valuable services that enhance the lives of their customers.

In conclusion, the home services industry

represents a dynamic and growing sector with vast opportunities for entrepreneurs and franchises alike. By staying ahead of trends and focusing on quality, home services franchises can look forward to building a prosperous future. ◗

KEY TAKEAWAYS

The total addressable market for home services is $657.4 billion.

The home improvement market is $475 billion and grew 26% in the past year.

The size of the market in total project volume is 665.6 million projects completed annually, with year over year increases in both improvement projects and emergency projects.

The total home service market serving single family houses is $500.2 billion

Home equity gains of 7.6 trillion over the past 2 years could pay for 12 years of consumer spending at the 2022 level.

The number of home service pros is 6.1 million people working for approximately 2.5 million businesses.

The total housing stock is continuing to rise to a total of 143 million housing units, including 93.5 million single family homes, which remain Americans' most popular way to live. The average age of the housing stock continues to rise, to an average of 47 years.

The population now has an average age of 39, and the next decade will be marked by Millennials continuing to form families and age into their 40s while Boomers enter their 80s with many opting to age in place.

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WHISPR: REVOLUTIONIZING LAWN CARE AND HOLIDAY LIGHTING THROUGH INNOVATION AND SUSTAINABILITY

Lawncare never sounded so good.

By Rick Grossmann

Imagine a world where loud noises and noxious fumes from gas-powered lawn equipment didn't bombard you. Your lawn was also meticulously manicured by a hasslefree robot mower. It might seem like a fantasy to some, but an innovative company out of the Pacific Northwest is trying to make that our new reality.

Introducing WHISPR Innovations, an ecofriendly business ready to grow across America with its brand-new franchise opportunity. They've pioneered their Robots as a Service (RaaS) program that compliments their other battery-powered lawn care services. Besides robots, they offer a holiday lighting service that brightens people’s lives while bringing the company revenue and work in their off-season.

WHISPR emerges as a beacon of innovation, sustainability, and franchise opportunity in the heart of the ever-evolving home services

industry. Founded by the visionary duo Derek Kaye and Ethan Hansen and propelled by the strategic marketing insights of Jesse Stoddard, fractional chief marketing officer and founder of the Stoddard Agency, it's not just a company—it's a movement towards a greener, quieter, and more efficient future.

I asked Derek Kaye, the co-founder and CEO, what inspired them to become pioneers

in this industry. He said, “Discovering that 5% of US air pollution came from gas-powered lawn equipment was a lightbulb moment; I knew we needed to be electric.” He added, “Replacing traditional gas-powered lawn care equipment with electric seemed like lowhanging fruit. The tools are here today.”

WHISPR stands out in the home services industry by adhering to three foundational

Derek Kaye

Ethan Hansen

principles that underscore its commitment to innovation and environmental stewardship:

• Zero Emissions Lawn Service: By harnessing the power of battery-electric equipment and operating a fully electric fleet, WHISPR presents an eco-conscious alternative to conventional lawn care. The ongoing maintenance and operational costs of battery-electric technology are markedly lower than those of traditional gas-powered equipment. Their batteryelectric fleet encompasses not only their machines and tools, but they also use electric vehicles.

• Innovative Technology: Leading the charge of the WHISPR service model is robotic mowing, a transformative solution in lawn maintenance that epitomizes efficiency, precision, and convenience. This technology streamlines the lawn care process, offering a hands-off approach while also saving clients time and resources. It further enhances WHISPR 's eco-friendly mission by reducing labor and overhead costs for future franchise owners. Utilizing robots has allowed their business to scale in a challenging labor market.

• Holiday Lighting Reimagined: WHISPR utilizes a unique system that creates topnotch designs while prioritizing safety and energy efficiency. The company's leasing and installation services provide clients with captivating light displays while delivering a friendly and dependable service. Their Lights as a Service (LaaS) model ensures a festive ambiance without the added cost or hassle of installing and storing decorations.

WHISPR is positioned at the intersection of technology, sustainability, and entrepreneurship. With the visionary leadership of Derek Kaye and Ethan Hansen, the strategic marketing prowess of Jesse Stoddard, and a

Transforming lawncare, WHISPR leads with eco-friendly innovation, making noisy, gas-powered equipment a thing of the past.

business model built for the future, they are redefining what it means to be a franchise in the home services industry. For those looking to make a mark in franchising, they offer an unparalleled opportunity to own a profitable and purpose-driven business.

Co-founder and Chief Operations Officer Ethan Hansen wrapped it up like this, “We learned early on that people who appreciate hiring out for their lawn care and landscape services didn’t just want a robot mower. They want everything automated for them. A robot by itself can be intimidating. So, WHISPR takes away their concerns and gives them peace of mind with our full-service maintenance program. We are excited to grow our business across the country and have a positive impact on business owners as well

as the environment.”

To learn more about WHISPR or what it takes to become a franchise owner and join their mission to become the first nationwide battery-electric lawn care provider, check out their website at www.GoWHISPR.com

Content Credit: Thank you to Jesse Stoddard from Stoddard Agency for interviewing the WHISPR team in person and providing great content for this article. Stoddard Agency is a full-service marketing and outsourced chief marketing officer agency in Snohomish, WA.

Rick Grossmann is the founder and CEO of Franchise Bible Coach. He coaches franchise executives all over the world and offers a variety of services to franchisors and franchisees. You can learn more at www.franchise biblecoach.com

NAVIGATING YOUR FINANCIAL JOURNEY AS A NEW FRANCHISEE:

A WARM GUIDE TO PREPARING YOUR BOOKS AND UNDERSTANDING CASH FLOW

Your accounting system is like the foundation for a house—everything else builds upon it.

By Ryan Dodson

Welcome, aspiring franchisees, to the threshold of an exhilarating adventure in business ownership! As a Certified Public Accountant (CPA) with 20+ years of experience guiding entrepreneurs like you, I'm here to offer a friendly hand as you prepare to open the doors of your new franchise. Understanding and managing your finances from the get-go is crucial, and that's when preparing your books and grasping the essence of cash flow come into play.

LAYING THE FOUNDATION:

SETTING UP YOUR BOOKS

Before opening the door, setting up your accounting system is like laying the foundation for a house. Everything else will build upon it, ensuring stability and clarity in your financial journey.

1. Choose Your Accounting Software: Begin by selecting an accounting software. Whether it's QuickBooks, Xero, or another reputable platform, look for user-friendly, scalable options that offer robust reporting capabilities. Select an option that provides online access for both you and your CPA. This will save you time and fees as you begin to auto-classify receipts from commonly purchased items for bookkeeping. Additionally, an online/cloud-based tool allows you access at any time to manage expenses and cash flow better.

2. Set Up Your Chart of Accounts: A franchisor often has a recommended chart of accounts for you to use. Using their chart of accounts saves you time and allows your field consultant to compare your spending, profit, and financial metrics to the system norms, thus providing critical feedback to fine-tune performance. Think of the chart of accounts as the backbone of your monetary

system. It categorizes all your transactions into assets, liabilities, equity, revenue, and expenses. Your chart of accounts will ensure that you track critical areas like sales, inventory, payroll, and franchise fees.

3. Implement a Receipt and Document Management System: Keeping track of receipts and financial documents is crucial for accurate bookkeeping. Plus, you will need these items for future reference, especially during tax season. Utilize digital tools to store and organize these documents efficiently. Franchisors may have recommendations of which documents to keep and tools that effectively store those documents. Other franchisees may have systems that they will share with you that make this record-keeping simple for them. A key employee may also have a role in documenting key performance indicators from these documents and properly storing them.

PHOTO BY SHUTTERSTOCK

ACCOUNTING

Cash flow is the lifeblood of your business for profitability, liquidity, and the ability to cover obligations and seize opportunities.

4. Establish Bookkeeping Routines: Consistency is vital in bookkeeping. Not keeping your books up to date leaves you flying blind in making critical business decisions about purchases and knowing what areas need improvement to achieve your goals. Set regular intervals (daily, weekly, or monthly) to update your books, reconcile bank statements, and review financial reports. The more frequent the interval, the less burdensome the task.

UNDERSTANDING AND MANAGING CASH FLOW

Cash flow—the lifeblood of your business— refers to the movement of money in and out of your franchise. It's not just about profitability; it's about liquidity and your ability to cover obligations and seize opportunities.

1. Project Your Cash Flow: Create a cash flow projection for at least the first year before opening. Estimate your initial costs, ongoing expenses, and anticipated revenue. Item 19 from the franchise disclosure document, franchisor guidance, and input from fellow franchisees will help with the planning. A conservative estimation will serve you best in planning for surprises and bumps along the way.

2. Monitor Cash Flow Regularly: Like bookkeeping, monitor your cash flow regularly to manage fluctuations and anticipate future needs. Tools within your accounting software can automate much of this monitoring, providing real-time insights.

3. Manage Receivables and Payables Strategically: Speed up cash inflows by setting clear payment terms for customers and consider incentives for early payments. Conversely, manage your payables to maintain good supplier relations while optimizing your cash outflow timing.

4. Establish a Cash Reserve: Building a cash reserve can provide a buffer against

unforeseen challenges. Aim to set aside a portion of your initial capital or profits until you have a safety net covering several months of operating expenses.

PREPARING FOR THE GRAND OPENING AND BEYOND

As you gear up for the grand opening, integrating your financial preparations with other aspects of your business plan is essential. Consider these additional steps to ensure you're on solid financial ground:

1. Review Franchise Agreements and Obligations: Understand your financial obligations under the franchise agreement, including royalties, marketing fees, and any required purchasing agreements. Incorporate these into your financial planning and bookkeeping system.

2. Set Up Business Banking and Credit: Establish a business bank account and consider a business credit line for additional financial flexibility. Keeping personal and business finances separate is crucial for accurate bookkeeping and legal protection.

3. Develop a Budget: Create a detailed budget from initial setup costs to ongoing operational expenses. Regularly compare actual results against your budget to identify variances and adjust your strategies accordingly.

4. Seek Professional Advice: Not an accountant or financial person? Hire to your weaknesses! Consult with financial professionals, especially those experienced in franchising. They can offer personalized advice, help you navigate complex financial landscapes, and set up your accounting systems.

EMBRACING YOUR FINANCIAL ROLE WITH CONFIDENCE

Remember, this journey is not just about numbers; it's about realizing your entrepreneurial dreams with confidence and clarity. Approach your finances with a sense of curiosity and empowerment. Every step in understanding and managing your finances brings you closer to your goals.

If you are not an expert in the accounting area, then hire one. Find a reputable CPA who has experience working with franchisees. This person will understand your books and your relationship with the franchisor and other franchisees. ◗

With over 20 years of franchise experience, Ryan Dodson, certified public accountant, holds deep roots from being chief strategy officer at a well-known international franchise to being recognized as a top-performing franchisee and master developer. Find Ryan at Stanaland Dodson & Associates via Ryan@sdallp.com.

PHOTO BY PRESSFOTO

2024 GUIDE TO THRIVING FRANCHISE INDUSTRIES:

The "Steady Eddies" of Business

Turn your dream of stable, long-term growth into reality.

By Melissa Lewis

Despite the ever-changing business landscape, certain industries stand out for their stability and resilience.

I like to refer to these as "Steady Eddies"—sectors that have not only stood the test of time but continue to demonstrate significant growth potential. In 2024, as we navigate a post-Covid era, it's clear that the trends emerging from the pandemic are stabilizing. We're returning to a semblance of normal life, and the Steady Eddies of pre-Covid times remain as robust and stable as ever.

If you're contemplating business ownership in 2024, venturing into the following steady franchise industries is a promising choice.

HOME SERVICES

Amid fluctuating real estate markets, soaring home prices, and rising interest rates, individuals are choosing to invest in their current homes. Home service franchises, focusing on small projects and ongoing maintenance, are flourishing. From painting and flooring to cleaning and pest control, these services are in high demand as homeowners prioritize convenience and upkeep.

SERVICES FOR THE AGING

With the Baby Boomer generation aging, services catering to this demographic are increasingly critical. Franchises offering assistance with daily tasks, home modifications, and companionship are crucial for those preferring to age in place. Solutions that enable the elderly to stay close to

their families, like exterior home suites, are invaluable in any economy.

BUSINESS TO BUSINESS (B2B)

For entrepreneurs with B2B experience, this sector offers lucrative opportunities. B2B franchises, known for their potential for scalable growth and high return on investment from national accounts, are a strong option for those aiming for substantial long-term returns.

MEN’S GROOMING

The men's grooming industry remains steadfast, with a growing demand for unique and personalized grooming experiences. Establishments offering a "man cave" atmosphere for haircuts and self-care continue to thrive.

TAKEAWAY

CHILDREN’S ENRICHMENTS

With a focus on holistic development, parents are seeking out enriching extracurricular activities for their children. Franchises offering programs that enhance physical fitness, cognitive skills, and social growth are seeing robust growth.

PET INDUSTRY

The pet industry continues to boom, driven by owners willing to invest in high-quality services for their pets. From grooming to daycare, businesses catering to pets are thriving thanks to the strong emotional bond between owners and their pets.

Investing in Steady Eddies means betting on industries that not only withstand the test of time but also promise growth and resilience in a post-Covid world.

EXPERIENCES OVER THINGS

The preference for meaningful experiences over material possessions remains strong. Businesses that provide unique experiences, such as art classes, guided tours, and culinary adventures, continue to attract investment.

RESTORATION

Recession-resistant and indispensable, restoration franchises play a vital role in community well-being. Whether addressing disaster aftermath or ensuring cleanliness, these services are always in demand.

BUSINESS COACHING

The need for business coaching is everlasting, with entrepreneurs seeking guidance to navigate the complexities of the business world. Coaches offering personalized insights enable sustained success in a competitive marketplace.

While these Steady Eddies may not be the most glamorous or trendy, they offer exciting opportunities for franchisees seeking stability and long-term growth. If you're interested in business ownership in 2024 and are looking for stable, exciting franchise opportunities, let's explore your options! ◗

PHOTO BY SHUTTERSTOCK

Melissa Lewis' straightforward attitude and intuitive entrepreneurial spirit have been instrumental in success stories of thousands of people. Melissa started her career in franchising as an employee at a small juice franchise. One of only five in the company, Melissa needed to wear many different hats for the business. Over a few years, Melissa helped push the company to a growth rate of over 1,000%. Her unique abilities and diverse experience were quickly recognized by a leader in the industry. For 20+ years, Melissa has found her passion helping people conquer their fears and realize their dreams through franchise ownership.

2024: THE GOLDEN ERA OF HOME SERVICES FRANCHISES

Home services franchises are not just businesses; they're lifelines to convenience, professional care, and quality in the ever-demanding consumer world.

PHOTO BY SHUTTERSTOCK

By Brian LaCour

In an era when convenience is king and consumer demands are ever evolving, home services franchises have emerged as a viable and lucrative investment opportunity. From home cleaning and repair to senior care and pet services, these businesses are capitalizing on the growing need for professional, reliable, and high-quality home-based services.

The Appeal of Home Services Franchises

Home services franchises offer services often deemed necessary by homeowners, making them resilient even in economic downturns. Consumers today increasingly outsource tasks they lack the time, skill, or

desire to do themselves, thereby driving demand for home services.

Moreover, the franchise model provides a roadmap for success. It offers a proven business system, brand recognition, marketing support, and ongoing training –elements that can significantly reduce the risks of starting a business from scratch.

Market Trends Driving Growth

Several market trends are fueling the growth of home services franchises. Demographic shifts, such as the aging population in many developed countries, drive demand for in-home senior care services. According to the World Health Organization, the number of people aged 60 or older will rise to 2 billion by 2050. Another trend is the increasing number of dual-income households, which leaves less time for home maintenance tasks, thus driving demand for cleaning, landscaping, and handyman services. Furthermore, as pet ownership continues to rise, so does the need for pet-related services such as grooming, walking, and training.

The advent of technology has also played a significant role in this sector. Many home services franchises have adopted digital platforms and apps to simplify service scheduling and payment, enhancing customer experience and operational efficiency.

Profitability and Return on Investment

The profitability of a home services franchise is more than just a one-size-fits-all scenario. Several variables, including the franchise location, the competency of management, and the existing market demand for the services offered, influence it. However, the potential to reap substantial returns is undeniably present in this sector.

Data underscores the lucrative nature of these franchises. In 2020, some top-performing home service franchises reported average gross annual sales surpassing $1 million. This figure illustrates the substantial financial possibilities that can be unlocked through strategic planning and execution in this thriving industry.

Challenges and Considerations

Like any business venture, investing in a home services franchise involves challenges. These may include managing customer expectations, recruiting and retaining skilled workers, and navigating local regulations and licensing requirements. Prospective franchisees should conduct thorough due diligence before investing. This includes evaluating the franchise's financial performance, understanding the obligations under the franchise agreement, and speaking with existing franchisees about their experiences.

In the landscape of dualincome households and aging populations, the demand for home services franchises skyrockets, offering unparalleled growth opportunities for entrepreneurs.

The Future of Home Services Franchises

The future of home services franchises looks promising. As consumer expectations evolve, franchises will have ample opportunities to innovate and expand their service offerings. For instance, with the rising focus on sustainability, franchises offering green cleaning solutions or energy-efficient home improvements will likely gain traction.

As technology advances, franchises that leverage data analytics, artificial intelligence, and other digital tools to enhance service delivery and customer experience will have a competitive edge.

Home services franchises provide a lucrative investment opportunity, buoyed by favorable market trends and the inherent advantages of the franchise model. However, any business venture requires careful planning, research, and management to ensure success. A home services franchise can provide a rewarding and profitable entrepreneurial journey with the right approach. ◗

Brian LaCour is a certified franchise consultant. He has more than 20 years of business leadership experience in driving fiscal results, strategic planning, saving costs, increasing revenue, streamlining processes, and developing top performing teams. LaCour’s passion for helping people led him to the role of president of the International Franchise Group. Call LaCour at (561) 502-7283 or email him at blacour@internationalfranchisegroup.com.

PHOTO BY RAWPIXEL.COM

IT'S NEVER TOO LATE FOR A NEW BEGINNING:

MUSICOLOR METHOD WELCOMES YOU

Age is just a number when it comes to achieving dreams and spreading the joy of music. Let's embrace the journey of lifelong learning and entrepreneurship together.

Hello to all the young-at-heart out there! I’m Andrew Ingkavet, the founder of the Musicolor Method. If you're 55 or older and think it might be too late to embark on a new venture, I'm here to tell you it's just the right time. Imagine sharing your love for music, imparting knowledge, and creating a community right from your living room. The Musicolor Method isn't just for kids; it's a golden opportunity for you to start your own music school from your home, regardless of your age.

Am I Too Old to Start a Business?

No! Your years are an asset, filled with wisdom and experience. At Musicolor Method, we believe in the power of lifelong learning and entrepreneurship. Our program is designed to be easily manageable, regardless of age, providing a fulfilling and flexible opportunity to start a new chapter in your life.

I Don't Have Experience in Music or Teaching

No problem at all! You don’t need a

background in music or teaching to run a Musicolor school. Our curriculum is straightforward and designed for individuals of all backgrounds. It’s your enthusiasm and willingness to learn that count. Plus, we provide comprehensive training and support every step of the way.

Andrew Ingkavet Creator and Founder, Musicolor Method

Can I make an impact and earn income at this stage?

Yes, you certainly can! Music education is timeless and always in demand. Parents and communities respect and appreciate the maturity and stability that older educators bring. Running a Musicolor school means significantly impacting young lives while securing a rewarding and profitable venture for yourself.

Remember, pursuing your passions and making a meaningful difference is never too late. Claim your territory now and join a community that values experience and enthusiasm. Let’s prove that age is just a number when it comes to achieving dreams and spreading the joy of music.

And by the way, I, too, am over 55.

Ready to compose the next chapter of your life?

Visit our website to learn more about becoming a Musicolor Method franchise owner!

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Joe

Lapels

Lawn

Made in

Maid

Maid

Merry

Molly

Mosquito

Mr.

Mr.

HOME SERVICES WHO NEEDS THEM?

THE ANSWER: MOST OF US

Peace of mind often outweighs whatever cost saving might have been anticipated.

START SMART

By Patrick Laforet

Numerous factors influence this market, as observed from my insider perspective as a recruiter within this industry. I have dedicated many years to working with home services franchises, aiding their growth by finding the best candidates for their roles. Franchisees and end-users/customers increasingly demand higher levels of service and professionalism.

What is driving the demand? Here are my insights:

As technology progresses, once commonplace home repairs have become more complex and involved. No one should risk performing their own electrical or plumbing work when an error could lead to catastrophic consequences, possibly not covered by insurance if not completed by professionals.

NO ONE SHOULD RISK PERFORMING THEIR OWN ELECTRICAL OR PLUMBING WORK WHEN AN ERROR COULD LEAD TO CATASTROPHIC CONSEQUENCES.

Then, consider the risk factors. For the amateur, cleaning gutters or washing second-story windows on a ladder could result in serious injury. Who can afford to take a month or two off work to recover from a fall?

Peace of mind is another significant factor. Both partners can rest easier knowing the job has been well done, often making the potential cost savings irrelevant.

Average house prices have more than doubled in the last decade (with an even higher ratio in Canada), requiring dual incomes to cover all housing and general living expenses. The "I can do it myself" generation is yielding to those who prefer to "get a professional to do it, as I don't have the time."

In Toronto, Canada, where the average house price exceeds $1 million, the average

individual lacks the experience or resources to manage a property of this value. Neglecting proper maintenance or performing it poorly can significantly decrease the property's value.

Many of us remember a time when we would work on our cars for many standard repair and replacement tasks. However, looking under the hood of a car today, one might need a degree in engineering and computers to start a DIY project.

Another driver of this market is word of mouth. If a neighbor experiences a problem and inquires about how you've had a similar issue and how you resolved it, they

are likely to contact the company you recommend first.

Therefore, I advise making a reasonable budget for this type of work and entrusting the results to professionals. ◗

Patrick Laforet is a senior recruiter with over 25 years of experience placing sales, marketing, and senior management positions all across North America. Pat specializes in senior management and all levels and roles in the franchise vertical with over 17,000 LinkedIn connections in that market alone. His favorite all-time compliment about his work was when he was described as a trusted advisor by the CEO of one of his clients.

UNVEILING THE HIDDEN GEM OF FRANCHISING: SERVICE-BASED BUSINESSES!

The smart, low-cost path to high margins and economic resilience for entrepreneurs.

By Tom Scarda

When beginning their journey into business ownership, most potential franchise owners start by investigating food franchises. They believe they should buy into something they use or like. They think to themselves, "I like donuts; maybe I should own a Dunkin." In most cases, that thought is a faulty one. They need to consider the costs and time involved in opening and operating a brickand-mortar franchise and realize that there may be a better fit for them as a first-time business owner. A concept with a low startup cost, quicker time to profits, fewer staff, higher margins, and much easier operations might be the hidden gem they are searching for in the mountain of franchises available in America. The service-based concepts may be that gem.

Service companies are typically easier to operate and have a better return on investment than retail concepts. Service industry franchises usually do not have stores that dot the landscape, so they are not at the top of an inexperienced buyer's mind. I say this because I, too, started my franchise journey looking at brick-and-mortar food franchises 25 years ago. However, luckily, I found an experienced franchise consultant who opened my eyes to a whole new world of home services concepts. They were better suited to my situation, investment level, and risk tolerance.

Home service franchise concepts span hundreds of different categories. Just look around the room you’re sitting in as you read this; almost everything you can see has a franchise ready to install, repair, clean, or maintain it. To open one of these franchises is a fraction of what a retail store

costs. They have fewer moving parts and, in some cases, can earn more than a brick-andmortar location. Home service franchises sometimes operate out of a home office and have limited utilities to pay for, which makes them more profitable by default. Additionally, some service businesses are recessionresilient. Companies that do flood cleanup from broken pipes or clean out clogged pipes have proved profitable regardless of what is happening in the economy.

The downside is that service is not as sexy as retail. Imagine you’re at a cocktail party, and someone asks what business you’re in. If status is not an issue, and you’re ok with saying that you own a janitorial services franchise, you know that "unsexy" in business is spelled P-R-O-F-I-T-S.

A home services franchise provides a wide range of services to enhance residential properties' comfort, safety, and functionality.

EXPERT ADVICE

In franchising, "unsexy" equals profits: Discover the financial efficiency of service-based businesses.

Some common examples of home services provided by these franchises include:

Home Cleaning Services: These franchises offer professional services such as regular house cleaning, deep cleaning, move-in/ move-out cleaning, and specialized cleaning services for specific areas such as carpets, windows, upholstery, and even hazard cleanup.

Home Repair and Maintenance Services: Many concepts help with homeowners' issues. This includes plumbing, HVAC maintenance, roofing, flooring, painting, fencing, driveway, garage door, appliance, and general handyman services.

Landscaping and Lawn Care Services: This category specializes in outdoor maintenance services such as lawn mowing, landscaping design and installation, garden maintenance, outdoor lighting, irrigation system installation and repair, tree trimming, and snow removal.

Pest Control Services: These franchises sometimes offer a built-in repeat business through ongoing maintenance plans. These concepts help homeowners deal with common pests like insects, rodents, termites, and wildlife. Services may consist of pest inspection, extermination, and prevention.

Home Renovation and Remodeling Services: Some home services franchises specialize in renovation and remodeling projects, helping homeowners transform and update their living spaces. This can include flooring of all types, kitchen and bathroom remodeling, basement finishing, room additions, and interior/exterior renovation projects. Some concepts provide an in-home shopping experience for dual-income families who don’t have time to do it themselves.

Senior Care Services: Some home services franchises cater specifically to the needs of seniors and individuals with disabilities, offering in-home care services such as personal care assistance, companionship, meal preparation, medication reminders, and transportation assistance.

Childcare Services: Great concepts for children run from in-home tutoring to off-site

PHOTO BY ZINKEVYCH

sports training and swimming lessons.

Pet Care Services: Next time Fido needs grooming, consider a mobile dog grooming and nail trimming service. A climate-controlled van parks and performs the services in your driveway. Some concepts offer groomer training, so as an owner, you not only provide jobs to people but also offer them a career.

ADVERTISING AND MARKETING

Home services franchisors often provide marketing and advertising support to help franchisees attract and retain customers. This may include national or regional advertising campaigns, promotional materials, and digital marketing assistance.

In addition, the franchise company often oversees search engine optimization for their franchised units. Homeowners may do an Internet search to find a local handyman service or in-home window treatment company. The parent company wants to be sure your franchise office appears on the first page of the search results. The franchisor also helps deeply with outbound digital marketing. And today, it’s easier than ever. For example, if you own a dog grooming franchise, sending ads to a home with no dogs wastes your money. Because of technology, which is tied to marketing data and demographics, the franchise company has the information to market only to homes likely to have a dog that requires grooming. Today, owning and operating a franchise is easier and more cost-effective

than at any other time in history.

Home services franchises cater to the growing demand for professional services that help homeowners maintain, improve, and enhance their living environments. For the new franchise owner, the parent company may offer quick start programs that get cash flow to the new owner very quickly. In addition, many of the concepts involve cutting-edge technology, such as customer-facing apps to let the customer know about the service employee’s arrival time, complete with a map to show the staff member’s route to your home, in addition to the background of the staff member and maybe his or her favorite sub sandwich and their dog’s name. It’s very personalized.

If you are considering investing in a great business, don’t become infatuated with one concept. Keep an open mind. Look at home service and allow yourself to start and operate your own business with the support and resources of an established brand without many of the headaches you may find in retail. ◗

Tom Scarda , CFE, is a franchise coach and advisor. He was the number one franchisee of the year with his first franchise concept and failed miserably in his second franchise. The lessons learned from failure are what make him such an expert. Tom is the author of the number one bestseller Franchise Savvy and hosts The Franchise Academy Podcast. www.TheFranchiseAcademy.com

EL NIÑO IMPACTS THE HOME SERVICES INDUSTRY – WITH A POSITIVE EFFECT

From devastation to renovation, the right franchise can turn a storm's aftermath into a foundation for success.

By Lynne D. Shelton

As we reported last year, the home services industry has grown by over 50% and continues to do so. A significant sector of home services—home restoration services—has benefited from the impact of El Niño. The National Oceanic and Atmospheric Administration reported on November 28th that the 2023 Atlantic hurricane season experienced above-normal activity. This season was characterized by record-warm Atlantic sea surface temperatures and a strong El Niño, resulting in 20 named storms, ranking it fourth for the most named storms in a year since 1950.

In addition to being one of the top five years for the most named storms, 2023 also brought some of the most devastating

storms the United States has seen. Idalia was the strongest hurricane to hit the Big Bend region of Florida in over 125 years.

Although last year's twenty named storms made the 2023 Atlantic hurricane season the fourth most active on record, the extended forecast by TropicalStormRisk.com indicates that the 2024 hurricane season could be just as active, if not more so.

Many homeowners have described feelings of total despair and helplessness when their homes were destroyed or damaged by a storm.

Newcomer Martindale Pinnacle Construction (MPC) franchise system has experience with

these storms. Their unique Storm Certified Training teaches their franchisees all the additional knowledge they need to handle and assist communities impacted by horrific storms. Whether facing a hurricane, tornadoes, lightning storms, or flooding, MPC's storm teams arrive to assist communities. They specialize in dealing with insurance companies and offer homeowners peace of mind, helping them get their lives back on track.

Another recent franchise system to offer its long-standing successful business model to franchisees is Quick Floor Removal Systems. Born from a sister international company specializing in renovation and insurance

El Niño brings challenges, but also growth opportunities for the home services industry.

remediation, Quick Floor Removal is a quick floor demolition company that uses special machinery to expedite the process, allowing for swift rebuilding. In hurricane and flood situations, this can also prevent the potential for mold and other harmful substances from lingering in the house.

Grand View Research reports that the U.S. residential remodeling market size was estimated at $527.36 billion in 2023 and is projected to grow at a compound annual growth rate of 4.6% from 2024 to 2030. Regardless of your specialty within the home services or remodeling industry, all indications are that you will experience growth throughout your franchise agreement term.

With many different franchise systems in this vertical, whether it's a brand-new rising franchise system or one that has over 1200 franchises across the globe, it's crucial to conduct due diligence on how a specific brand aligns with your franchise business goals. Unsure how to do that? We've published a book titled Your Journey to Franchise Ownership that outlines the exact steps for conducting this research. ◗

Lynne D. Shelton was the chief operating officer of a large franchise system and is currently the Senior Attorney for Shelton Law & Associates (SLA) franchise law firm, as well as a franchisor owner in an international franchise system, and is currently the CEO of an international nonprofit company specializing in training entrepreneurship to young adults.

SLA attorneys have 50+ years’ business consulting, franchise, and trademark experience. Their knowledge facilitates an understanding of a large variety of businesses, services, site selection, and technologies. They help businesses protect their brands through trademark, copyright, and business contractual transactions. These services allow SLA to “Expand their Brand®” through franchising. For franchisors, SLA provides full outsourced in-house counsel services for a flat monthly fee.

SLA additionally works with entrepreneurs buying franchises by assisting with business creation, industry evaluations, franchise disclosure document review, fairness factors, site selection, opinion letters, and negotiations.

For more information or to schedule a customized consultation for your business, you can write to franchising@SLA.Law or call (866) 99-FRANCHISE. The book Your Journey to Franchise Ownership is available on Amazon, Walmart, Target, or other book retailers or e-readers you enjoy.

PHOTO BY PIXABAY

We craft websites designed to rank higher in search results, driving increased lead generation and ultimately leading to

The Premier Healthcare Staffing Solutions Provider for Nearly 40 Years!

Founded in 1985 by Brothers David And Stephen Savitsky as a small, but nimble Healthcare Staffing Company operating “Around The Clock” in Queens, New York.

In the decades that followed, ATC Healthcare Services grew to become a leader in healthcare staffing and healthcare franchising. ATC brings its high-quality staffing system to 60+ territories from coast to coast. Today, David and Stephen continue their mission to connect healthcare professionals throughout the field and turn caring entrepreneurs into healthcare franchise partners.

From the first day to today, through acquisitions and expansions, ATC has been focused entirely on ensuring that healthcare professionals have the highest-quality staffing solutions available. We’re proud to share that mission with our franchise partners around the U.S. Today, thousands of U.S. partners look to ATC as the partner of choice to solve staffing problems on demand, from hospitals and residential care programs, to large public health departments, public school systems, medical groups and municipal governments.

ATC’s franchisees have the ability to fulfill ANY medical staffing contract - whether it’s per diem, permanent placement, or travel – and they have the ability to place administrative personnel, nurses, or allied professionals (non nursing/physician). It truly is a one-stop shop for flexible healthcare staffing needs. The corporate office has also partnered with the major vendor management systems (VMS) and managed service programs (MSP) that the largest hospitals use nationwide. Franchisees are given access to these systems to find local opportunities to place their healthcare associates.

Our long and successful history of working with public facilities and government offices allows franchisees to service substantially larger contracts they would not be able to attain on their own. These types of entities rely on past performance when awarding new contracts. ATC has an impressive proven track record with them and hands their franchisees the contracts.

ATC does all of the invoicing and collections as well as fund the franchisee’s payroll for their healthcare workers 100% interest-free. There is no need for the franchisee to obtain a large line of credit to fund their healthcare professional pool’s payroll. ATC makes sure the healthcare professional is paid every week and sometimes daily.

Adaptive & Inclusive Fitness

Mental, physical and cognitive challenges

By the age of 21, Daniel Stein had been diagnosed with a learning disability, mood disorder and autoimmune disease. After successfully using exercise to overcome his unique challenges, he felt called upon to help others with disabilities obtain healthier, happier, and higher functioning lives. Daniel obtained certifications through the National Academy of Sports Medicine (NASM), the National Federation of Per-

sonal Trainers (NFPT), and the American College of Sports Medicine (ACSM).

In 2016, Daniel and his wife, Trinity, launched Special Strong, one of the only fitness centers in the country for individuals with mental, physical, and cognitive challenges. Today, Special Strong continues to specialize in adaptive and inclusive fitness training and is making a difference in the lives of children, adolescents and adults all over the world.

3420

Ste

833-LIFE-GYM

info@specialstrong.com

www.specialstrong.com

A Home Care Franchise Opportunity for Compassionate Entrepreneurs

We’re a proud leader in the field of home care, matching the highest-quality caregivers with the people who need them most.

CareBuilders at Home is a home care franchise that provides personal care, companionship, and wellness services to seniors, people with disabilities, and others in need of assistance at home. Founded in 2011 by brothers David and Stephen Savitsky, CareBuilders at Home is a values-forward company with a mission to ensure client safety, promote independence, and improve quality of life. With over 150 years of home care experience and 30 years of franchise experience, the company provides franchise partners with a full suite of administrative support services, including billing and collections, caregiver payroll funding, human resources support, caregiver benefits management, workers' compensation and general liability insurance, sales, marketing, and public relations

support, and technology to manage daily operations.

As a leading senior care franchise, CareBuilders at Home offers innovative service extensions to differentiate from its competitors and drive profitability for franchise partners. These include a Virtual Caregiver Platform that uses cutting-edge technology to provide clients with an instant connection to friends, family, and their care team; a Brain Health and Fitness Program to promote cognitive development and independence; and Personal Assistant Services for task-specific needs such as personal care, housekeeping, and transportation. With the senior care industry projected to reach $1.7 trillion by 2028, CareBuilders at Home is an established brand that is well-positioned to meet the growing needs of the aging population.

82% of buyers find review sites valuable in their search. Home services providers should look beyond generic review sites like Google My Business and ensure their reputations are clean on home services review sites like HomeAdvisor and Angi.

SOURCE: G2

57% OF CONSUMERS WILL ONLY USE A BUSINESS IF IT HAS 4 OR MORE STARS ON LOCAL REVIEWS.

HOME SERVICES MARKETERS NEED TO HAVE A STRONG REVIEW MANAGEMENT STRATEGY IN PLACE TO SECURE AND MAINTAIN A GOOD STAR-RATING.

SOURCE: BRIGHTLOCAL

THE HOME SERVICES MARKET IS PROJECTED TO HAVE A GROWTH RATE OF OVER 35% BY 2026.

80% OF BUSINESSES ARE USING PLATFORMS LIKE FACEBOOK, INSTAGRAM, AND NEXTDOOR TO CONNECT WITH CUSTOMERS AND BUILD BUZZ.

SOURCE: VALVE + METER

COSTS PER LEAD FOR HOME SERVICES OFTEN EXCEED $100. WITH HOME SERVICES AD SPEND ON THE RISE, MARKETERS ARE PAYING MORE FOR EACH LEAD.

SOURCES: WORDSTREAM, ACCA, HUBSPOT

Callers convert 30% faster than web leads. Calls provide a more immediate return on your marketing investment.

SOURCE: FORRESTER

CLEANING SERVICES ACCOUNT FOR ABOUT 30% OF THE TOTAL HOME SERVICES MARKET REVENUE.

86% OF CONSUMERS READ REVIEWS FOR LOCAL BUSINESSES. THIS INCLUDES 95% OF 18- 34-YEAR-OLD CONSUMERS.

SOURCE: BRIGHTLOCAL

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