Standing Out from the Competition

Standing Out from the Competition

We asked Talem Home Care what the best way was to differentiate between home care franchises for a potential franchisee. Jake Rankin, CEO, chimed in with some fascinating facts. Suffice it to say, as a leader in the home care industry, Talem Home Care knows their industry very well. Here’s what Rankin had to say:

In the world of senior care brands, there are many fish in the sea. We all provide caregivers that help with the activities of daily living (bathing and dressing assistance, house cleaning, meal prep, transportation, etc.) So the real question is, how does one brand stand out from the others?

Talem Home Care facts:

Franchise fees: $39,500

TERRITORY SIZE: Territories start at 400,000 and goes as high as 625,000 for 1 single territory

TRAINING PROGRAMS: A minimum of 6 weeks of training is provided. We will come to you as often as needed at no additional cost. Talem understands that a new business owner will need start up capital and it’s difficult to pay extra fees to the franchisor.

Talem has removed extra fees such as:

• Mandatory minimum royalty fees

• Paid royalties for the first 3-6 months

• Additional training fees

• Mandatory conference fees

The not-so-obvious factors to consider:

SIZE OF THE FRANCHISE BRAND: Smaller franchise systems have the ability to personalize. The training and support go above and beyond in ensuring the success of the franchisee. Not only do we have time to make sure you are well supported, it is very important to us. Your success is our success.

PAYOR SOURCES: Over 95% of facilities (the percentage is my opinion) only provide care to those who can afford it or who have long-term care insurance. Talem believes that everyone deserves care when they need it. We focus on helping those who have trouble financially. Other payor sources can include State Medicaid, Medicare (coming in 2020), and a unique VA program for low-income vets and their spouses.

ADDITIONAL BENEFITS: Royalty reduction program rewarding successful franchisees for high revenues and growth, Revenue lines, knowledge of the CEO, training, support staff, and many more advantages.

With Talem Home Care, there are fewer fees, more support and exceptional territories. For more information, visit www.talemfranchising.com.

– Rose Mango

September 2019