Chapter3 - Exploring the target user
Chapter3 - Exploring the target user
3.4 When facing various sexual harassment scenarios. In the previous chapter, the generative research started by sharing their stories. To understand their emotions, thoughts, and behavior regarding sexual harassment scenarios, the researcher guided participants (P1-P6) to answer three scenario cards.
Under a common type of sexual harassment scenario, how do those participants react? This chapter includes the three scenario cards and their analysis based on their behavior, language, and thinking.
Analysis approach
Firstly, All scenario cards contained two steps. (Figure 3.9) The first step was letting the participant describe the pictures or text on the left side of the scenario card. The second step asked participants to imagine what they would do, say, and think? The researcher analyzed the answers by two parts in each scenario card sequentially.
Secondly, the analysis aims to separate all answers from six participants into two clusters based on their culture (HC & LC culture). Moreover, four participants from HC culture were further split up into two groups based on how strong the influence of patriarchy was. It can help discover the dissimilarity of influences from post-patriarchal and patriarchal societies; The research altered their sticky notes’ color based on figure 3.10 to discover patterns and cultural influences quickly.
Figure 3.10 The cluster of culture groups 46
Figure 3.9 The Analysis steps of each scenario card 47