Thesis 2021 | Francis Hong | TU Delft | Design for Interaction

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Chapter3 - Exploring the target user

Chapter3 - Exploring the target user

Scenario Card #1 vidual against a group of people.

sible. 3) Thirdly, they will walk away to prevent unpredictable danger. (See figure 3.13)

Step 2: Imagination of themself as that victim

Figure 3.11 Scenario card # 1 (credit: Shutterstock)

Step 1: Description of the picture Based on the picture(see figure 3.8), participants are asked to speak aloud about what they see and use sticky notes to record their primary keywords.

Their reaction When the researcher asked participants to imagine they are the pointed girl, they have types of reactions: 1) Remain a slight but awkward smile, 2) angrily looking at the offender, being stern and confident in body language, 3) ignored, 4) look somewhere else to avoid eye contact. (see figure 3.12) Figure 3.13 Two stages of transformation

Their thoughts Extended from step one, participants consider catcalling and a joke from friends. Also, they evolved more detailed thinking when doing step two which was catcalling with slut-shaming or flirtatious. Because the joking situation with friends was easier for them to perform the consistency in behavior and thinking, in the coming paragraph, the researcher focus on explaining the rest of the two situations.

Five aspects are formed in the first scenario: the behavior’s description, the girl’s and boys’ attitude, the people’s number difference of two sides, and the imagining dialogues. Most participants see this situation as a cat-calling or hitting on the situation with an adverse reaction from the girl; a participant considers this could be a group of friends kidding around. The possible dialogue or commenting from the boy are matched with the above situation; for instance, if this is hitting on, they might be trying to get the contact from the girl; if this is cat-calling, they might be marking offensive remarks to the girl.

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Both responses escaping and confronting are assumed concerning the girl’s reaction and attitude. Both escaping and confronting responses are assumed, but the boys’ attitude only includes negative descriptions, such as provocative or frivolous. Participants are also aware that the number of people is different, indi-

Figure 3.12 Four types of reactions they behave

The reaction also contains different stages: 1) Firstly, showing a shocked facial expression. 2) Secondly, confronting or escaping. In a confronting situation, they may try to act stern and angry when they notice this behavior. They might shout back some angry questions. For instance, what did you say? Depending on the offender’s reaction, if they keep being rude, they will be rough back. In the escape situation, the victim will excuse leaving the scene as soon as pos-

1. If it is a flirtatious cat-calling situation Among all groups, the top three groups are agitation, ambiguous threat, and uncertainty of action. In those groups, two emotions are frequently picked by participants, which are annoyance and anxiety. No matter their nationality or culture, cat-calling behavior represents the insincerity of the offender, and this disgusting behavior ruins the victim’s mood, which makes them feel annoyed. With regard to anxiety emotion, the participants born in the high-contextual communication country are prone to feel less control in the subsequent action

from the offender. At the same time, they are more likely to consider what is wrong with themself; the race, body language they use, and their dress. They consider there is something “inappropriate” about themselves immediately, no matter whether they have it. If we analyze the situation based on their confidence, the participant with lower confidence tends to keep low-key and judge themselves in this situation. A Chinese participant has the internal thought like, “I am just the one who passed by and maybe wore properly today; that is why they picked me.” On the contrary, the confident participant will start to think about the best strategy to fight back for themself. (In appendix H-1) 2. If this is a slut-shaming catcalling situation If in a more aggressive situation like slut-shaming and taunting, participants from the Netherlands and Taiwan include two reactions. For the slut-shaming situation, the Dutch participant performs tough and says something sarcastic to attack back. Meanwhile, she feels shame, insecure, and confused about what she wears; whether this is too slutty? For the Taiwanese participant, he indicates the unconfidence with his own body. He is aware of his underdog situation and will try his best to flee away from the situation. Simultaneously, he perceives the uncertainty of the action and feeling insecure and nervous. He mentioned that he expects himself to control the situation better in the future. He gave an example like using humorous sarcasm to fight back and diminish the awkward moment. (In appendix H-2)

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