R E P PA
L O TO
-The tool consists of four fan style paper booklets, divided into sections of: warm, cool
-262 samples of paper
-“enable sgraphic designers to choose the best shade and or most suitable surface for their next publication, packaging design, brochure, label, etc...�
YCN BRIEF// Frankie Roberts & Niall Cruickshank
T X TE
N O C
-FEDRIGONI BRIEF “Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK”
-“Fine-quality special papers, producing striking surfaces, tactile textures and vivid colours - paper that can be pressed, bent, cut and folded”
YCN BRIEF// Frankie Roberts & Niall Cruickshank
T E G TAR IENCE D U A -“Our UK market: top fashion labels, boutique publishing houses, businesses with global reputations to protect and enhance”
-Although Fedrigoni include top fashion labels in their target audience, we’ve decided to focus on print-based graphic desigers who have an interest and knowledge in stock, as we feel it would be more appropriate.
YCN BRIEF// Frankie Roberts & Niall Cruickshank
S A E ID -EVENT We plan to design invites for a promotional Fedrigoni event, potenntially working with folding and colour.
-PROMOTION A few ideas for promotion include digitally recording some sort of interaction with the public.. paper planes, swans etc
-flyers posters mail shots invites digital
YCN BRIEF// Frankie Roberts & Niall Cruickshank