HYPE Richmond 804um presentation

hey y’all!

Vision Identity Brand Environment

make it matter...make a difference

introduction context what’s happening! your turn a case for us a case for you

context

agrarian

industrial

400yearsof legacyand counting

the emerging

american

city

Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card! Introducing Apple II Original Apple II What every educator should know about desktop computers. The home computer that’s ready to work, play and grow with you. We’re looking for the most original use of an Apple since Adam A is for Apple How to buy a Personal Computer Welcome IBM. Seriously. What’s the ‘e’ stand for?

What kind of man owns his own computer? It takes minutes of practice to make Macintosh do this. Introducing Macintosh. What makes it tick. And talk. It does more, It costs less. It’s that simple Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us. iThink, therefore iMac. Hello. Again. The iMac to Go. Where did the computer go? From the creators of iPod. The most affordable Mac ever.

Now showing. The new iMac G5 Small is Beautiful The new, all-in-one iMac You can’t be too thin, Or too powerful. A little Mini. A lot of Leopard The ultimate allin-one. Now shipping with Leopard More Power. Thinly disguised. Beauty. Brains. And now more brawn. The all-in-one for everyone. Faster. Greener. Still mini. Brilliance, squared. Small is huge. It’s a good time to be a desk. The ultimate all-in-one. Now with the ultimate display.The new, mightier mini.The plot thins Two Brains are better than one Rips through digital video faster than Pentiums can say “uncle” Less is more The world’s fastest computer Sends other UNIX boxes to /dev/null Higher Resolution. Better Mileage Meet the family. Now complete. Power Mac G5. The power of four. Everything2 Same lovable MacBook. New lovable speed Vroom with a View State-of-the-art meets state-of-the-art. MacBook Pro now shipping with Leopard Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard There’s something in the air Thinnovation Book smart Nimble, meet quick. Rapid transit Meet the next generation of notebooks. Redesigned. Reengineered, Re-everythinged. The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook. Thin as always. Faster than ever. An even quicker study.

The new MacBook Pro family. The notebook you love. In a whole new edition” (2009) used on apple.com to promote the new Unibody polycarbonate MacBook in late 2009.

1,000 songs in your pocket. Mini. The next big thing. Teeny doesn’t mean weeny. The best keeps getting better 10,000 songs in your pocket. Paint it black. Life is random. Do not eat iPod shuffle Give chance a chance. Random is the new order. Enjoy uncertainty. 1,000 songs. Impossibly small. One more thing... Watch your music 15,000 songs. 25,000 photos. 80 hours of video. Give music. The best digital jukebox and #1 music download store. Now with video. Which iPod are you?

Home stereo. Reinvented. Back for an encore. Tune your run. Completely remastered. Clip and go. Put some music on. Movies, TV shows, games, and music. Now playing on an iPod near you. Put a different kind of change in your pocket. Put a thousand thanks in their pocket. Put some color on. Give the gift of iPod. Meet the best iPods ever. A little video for everyone. Hold everything. A new gig for iPod shuffle Now there’s even more to touch. Play more than music. Play a part. Everybody Touch What’s new to touch Tap into what’s new Now there’s even more to touch Pump up the volume. iPod Touch Now in 32GB So much to touch. Get your groove on. In four new color “nano-chromatic” and Rockalicious” One size fits all. The funnest iPod ever Millions of songs. Thousands of videos. Hundreds of games.

Small Talk. Next level fun. Nano Shoots Video. Your Top 40,000. Rip. Mix. Burn. Rock and Roll will never die. It is, however, being reborn. The best Windows app ever. Hell Froze Over. Welcome to the digital music revolution. Drink. Win. Play. Welcome to the entertainment center of your world. Give the gift of music for the holidays. The entertainment center of your world. American Idol on iTunes. Discover iTunes 8. Rediscover your music. iTunes 8. The entertainment capital of your world” That’s entertainment.What’s an Intel chip doing in a Mac? A whole lot more than it’s ever done in a PC. Rosetta. The most amazing software you’ll never see.

Imagine the Possibilities. Faster now comes standard Better than ever” The internet in your pocket. Touching is believing The word “hello” iPhone Apple reinvents the phone Say Hello to iPhone” Talk about big. iPhone now in 16GB. More music. More video. More iPhone. The iPhone you’ve been waiting for. The first phone to beat the iPhone. Twice as fast, for half the price The most advanced mobile OS. Now even more advanced. 25,000 apps. And counting. The fastest, most powerful iPhone yet. There’s an app for just about anything Applications unlike anything you’ve seen on a phone before Your iPhone gets better with every new app. YouTube, Meet Apple TV If it’s on iTunes, it’s on your widescreen TV Movie rentals and much more Now Playing: HDTV shows and more. Even More to Do It’s the biggest thing to happen to Macintosh since the Macintosh The future is here Wildly innovative The evolution of the species Change your stripes Redmond, start your photocopiers Redmond, we have a problem This should keep Redmond busy. Introducing Longhorn. Add a new Mac to your Mac Hello, Tomorrow Go Beyond Vista: It’s Time to Get a Mac. The Next Big Things Rock Solid Foundations It’s Here. It’s Real. It’s Amazing. Leopard, Every One’s an Ultimate Core innovation The world’s most advanced operating system. Finely tuned. Leopard Server. Simply Powerful.” Connecting your business.” New features. New ways to collaborate. Simpler than ever.”

THINK DIFFERENT

walkthe talk

PROJECT OVERVIEW AND TIMELINE The Greater Fulton Community Vision and Agreement emerged from a partnership between Virginia Local Initiatives Support Corporation (Virginia LISC), the Neighborhood Resource Center of Greater Fulton Hill (NRC) and the residents of the Greater Fulton community, which includes the neighborhoods of Fulton, Fulton Hill and Montrose Heights.

In the summer of 2010, Virginia LISC and the NRC agreed to initiate the creation of a Community Vision for the three East End neighborhoods comprising Greater Fulton. During the late summer and fall of 2010, residents of the Greater Fulton community and external stakeholders representing various city agencies and nonprofit organizations in Richmond worked together to craft an initial vision document.

The Community Vision describes existing and desired future conditions for the Greater Fulton community in Richmond’s East End. It was created through a community engagement process which helped to uncover and build upon the ideas

Hire Community Organizer September 1

LISC Grant

July

JULY

RFP Interview

September 1

AUGUST

and desires of residents and other local stakeholders. The Community Vision is intended to be a catalyst for continued community engagement – and to provide a new starting point for the community, the City of Richmond and other partners to strengthen Greater Fulton.

As a starting point, the Community Vision is designed to be a working document that is reviewed and revised as the community leaders from Greater Fulton move forward to initiate the initiatives, programs and activities outlined in this document. As more residents are engaged in the implementation of this Community Vision, and progress is made on specific elements of the document, it is anticipated that new ideas and opportunities will be identified for future action.

Community Visioning

October 21

Stakeholder Session October 17 Civic Association Meeting October 13

Design Days

November 11 & 12

Teen Discussion October 24

Kids Discussion

Draft Plan Delivery

Final Draft Report

December 9

October 28

January

Community Project Visioning kick-off October 10 bike tour September 17 SEPTEMBER

Final Report

March

IM OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

MARCH

old problems new solutions cultivating culture work & personal life

HYPE MACHINE

ZAPPOS

ACE HOTELS

HEATH

ELLE

PINTEREST

LIVESTRONG

TOFFLER VIRGIN

FIAT

HBR GOOGLE

PINK CARHARTT

PENTAGRAM APPLE GROUPON

TUMBLR

FAST COMPANY INSTAGRAM

BLOCK

NYLON FACEBOOK

TUFTE

LINKEDIN

TWITTER

WIRED

MWV

SPURLOCK

W

CHARLES LUCK

DWELL

HSIEH METROPOLIS

GLADWELL

DIGG TARGET

FOUR SQUARE

what why who cares manifesto

Vision

Vision Identity

Vision Identity Brand

Vision Identity Brand Environment

Vision Identity Brand Environment

make it matter...make a difference

Richmond is...

DESIGN WILL SAVE THE WORLD. REALLY.

WHAT IS YOUR MANIFESTO

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