A BRIEF HISTORY
second in our irregular series of publications
Q2
09
A BRIEF HISTORY Vision Inspiration Creative Disposition Three generations in twenty one pages
Studio Sketch
WE LOVE WE ARE RELENTL WE THINK IT Our Studio
E DESIGN LESLLY CREATIVE T MATTERS
Patent Submission Illustration, John Ross Fraser 1865
Patent Submission Illustration, John Ross Fraser 1865
It begins with Art and Architecture. After a brief career and an Architect, Joseph T. Fraser Jr. began a career as director of the Academy of Fine Arts in Philadelphia. His 35 year tenure introduced me to the limitless possibilities of art; the contributions creativity make to our culture. Growing up, our house was a design office, with a diverse range of projects coming across the boards. My parents were avid collectors of art and furniture.
Rendered Sketch, France, Joseph T. Fraser 1923
Rendered Sketch, France, Joseph T. Fraser Jr. 1923
Architectural Drawing from Sut, Joseph T. Fraser Jr. 1928
Iron Sculpture, PAFA Student Work, Joseph T. Fraser Jr. Collection 1942
Tile Study, PAFA Student Work Joseph T. Fraser Jr. Collection 1956
Stone Carving Joseph T. Fraser Collection date unknown
Plaster Sculpture, Joseph T. Fraser III Collection 1968
Wood Sculpture, Joseph T. Fraser III Collection 1999
Drawing Study c. 2000
Drawing Study c. 2001
Color Study, Peter L. Fraser 2008
Declaration
Answer
Better Places
Greater Refinement Improved
Sophisticated Triumph
Profound
Illumination
Elevation
Grace Charm
Enthusiasm Celebration Vision Consideration
Light
Form
Stimulation
Scale
Intuition Ideation
Intellectual
Artistry
Communication
Inspiration
Thought
Color
Regard
Beauty
Environment
Approach
Greater Meaning
Medium
Creativity
Emphasis
Virtuosity
Style
Vision
Understanding
Brilliance
A VISION OF THE BROADER ASPE
Admission Story Statement Interest
Recognition
Beneficial
Growth Advancement
Elation Recovery
Pleasure
Change
Applicable
Betterment
Connection United
Relative
OF CREATIVITY
Relevance
Linked
Craft
Place
Improvement
Association
Purpose
Coherent
Enhancement
Enrichment Progress
Agent
Realization
Fulfillment
Happiness
Sanctity
Comfort
Aspiration
ECTS
Enjoyment
Performance
Prosperity
Designation Fascination Gratification
Act
Utility
Articulation
Beauty
Expression
Custom Chandelier 2009
FDA Talk at Charles Luck Studio 2009
PERPETUATING THE LEGACY
Some great clients
Library of Virginia c. 2003
Charles Luck Stone Center 2009
Identity Sketches 2004
Charles Luck Stone Center 2009
Island House Sketch 2004
Mountain Lumber 2008
Where do we go from here . . . Vision Identity Brand & Environment These four components are integral, codependent elements of any business or organization. Considering my history, my parents and grandparents were pursuing and seeking to articulate these fundamentals, long before they were given a name or considered so strategically. We now seek to build from their foundation and to author a legacy perpetuating their inspiration. We love design and creativity, believing a creative disposition can effect change to elevate our collective experience and relationship with the world. We are beholden to ourselves and our future generations to relentlessly pursue inventive initiatives.
Peter Fraser grew up in Philadelphia learning about grandfather served as director and from his parents Commonwealth University studying interior design, launching Fraser Design Associates in 2004. Pushing Environment, the firm’s portfolio includes resorts,
creativity at The Pennsylvania Academy of Fine Arts where his who were artists and designers. After attending Virginia Peter worked in both Philadelphia and Richmond before creative thought in articulating Vision, Identity, Brand cultural institutions, restaurants, retail and corporate clients.
A little press is a good thing. We like media as much as a vehicle for communicating innovation and broadcasting ideas.
1623 West Broad Street Richmond, VA 23220 pfraser@fraserdesignassociates.com p. 804.249.1220
thanks for reading.
WE LOVE
DESIGN