Fraser Design 2009 Newsletter

A BRIEF HISTORY

second in our irregular series of publications

Q2

09

A BRIEF HISTORY Vision Inspiration Creative Disposition Three generations in twenty one pages

Studio Sketch

WE LOVE WE ARE RELENTL WE THINK IT Our Studio

E DESIGN LESLLY CREATIVE T MATTERS

Patent Submission Illustration, John Ross Fraser 1865

Patent Submission Illustration, John Ross Fraser 1865

It begins with Art and Architecture. After a brief career and an Architect, Joseph T. Fraser Jr. began a career as director of the Academy of Fine Arts in Philadelphia. His 35 year tenure introduced me to the limitless possibilities of art; the contributions creativity make to our culture.

Growing up, our house was a design office, with a diverse range of projects coming across the boards. My parents were avid collectors of art and furniture.

Rendered Sketch, France, Joseph T. Fraser 1923

Rendered Sketch, France, Joseph T. Fraser Jr. 1923

Architectural Drawing from Sut, Joseph T. Fraser Jr. 1928

Iron Sculpture, PAFA Student Work, Joseph T. Fraser Jr. Collection 1942

Tile Study, PAFA Student Work Joseph T. Fraser Jr. Collection 1956

Stone Carving Joseph T. Fraser Collection date unknown

Plaster Sculpture, Joseph T. Fraser III Collection 1968

Wood Sculpture, Joseph T. Fraser III Collection 1999

Drawing Study c. 2000

Drawing Study c. 2001

Color Study, Peter L. Fraser 2008

Declaration

Answer

Better Places

Greater Refinement Improved

Sophisticated Triumph

Profound

Illumination

Elevation

Grace Charm

Enthusiasm Celebration Vision Consideration

Light

Form

Stimulation

Scale

Intuition Ideation

Intellectual

Artistry

Communication

Inspiration

Thought

Color

Regard

Beauty

Environment

Approach

Greater Meaning

Medium

Creativity

Emphasis

Virtuosity

Style

Vision

Understanding

Brilliance

A VISION OF THE BROADER ASPE

Admission Story Statement Interest

Recognition

Beneficial

Growth Advancement

Elation Recovery

Pleasure

Change

Applicable

Betterment

Connection United

Relative

OF CREATIVITY

Relevance

Linked

Craft

Place

Improvement

Association

Purpose

Coherent

Enhancement

Enrichment Progress

Agent

Realization

Fulfillment

Happiness

Sanctity

Comfort

Aspiration

ECTS

Enjoyment

Performance

Prosperity

Designation Fascination Gratification

Act

Utility

Articulation

Beauty

Expression

Custom Chandelier 2009

FDA Talk at Charles Luck Studio 2009

PERPETUATING THE LEGACY

Some great clients

Library of Virginia c. 2003

Charles Luck Stone Center 2009

Identity Sketches 2004

Charles Luck Stone Center 2009

Island House Sketch 2004

Mountain Lumber 2008

Where do we go from here . . .

Vision Identity Brand & Environment These four components are integral, codependent elements of any business or organization.

Considering my history, my parents and grandparents were pursuing and seeking to articulate these fundamentals, long before they were given a name or considered so strategically.

We now seek to build from their foundation and to author a legacy perpetuating their inspiration.

We love design and creativity, believing a creative disposition can effect change to elevate our collective experience and relationship with the world.

We are beholden to ourselves and our future generations to relentlessly pursue inventive initiatives.

Peter Fraser grew up in Philadelphia learning about grandfather served as director and from his parents Commonwealth University studying interior design, launching Fraser Design Associates in 2004. Pushing Environment, the firm’s portfolio includes resorts,

creativity at The Pennsylvania Academy of Fine Arts where his who were artists and designers. After attending Virginia Peter worked in both Philadelphia and Richmond before creative thought in articulating Vision, Identity, Brand cultural institutions, restaurants, retail and corporate clients.

A little press is a good thing. We like media as much as a vehicle for communicating innovation and broadcasting ideas.

1623 West Broad Street Richmond, VA 23220 pfraser@fraserdesignassociates.com p. 804.249.1220

thanks for reading.

WE LOVE

DESIGN