804um Presentation brief

Vision Identity Brand Environment

make it matter...make a difference

context

400 years of legacy and counting

the emerging

american

city

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VCU RAMS VS JMU

JOHN MELLENCAMP

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RICHMOND RAIDERS

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BEN FOLDS

CAPITOL SQUARE WALKING TOUR

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qim

&

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RICHMOND RAIDERS

RICHMOND FLYING SQUIRRELS

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RICHMOND RAIDERS

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& &

RICHMOND RAIDERS

& &

& &

&

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& qim

&

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RICHMOND: IN ONE YEAR & qim

SHOCKOE CHEF SHOWDOWN

& qim

BURNING UP THE BOTTOM FIREMANS PARADE & CHILI COOK OFF

SHOCKOE BOTTOM WALKING TOUR

&

qim

& VMFA ELVIS AT 21

RICHMOND FOLK FESTIVAL

SECOND STREET FESTIVAL

qim

BRUNSWICK STEW FESTIVAL

JAMMIN ON THE JAMES

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N FIRST FRIDAY ART WALK

FIRST FRIDAY ART WALK

N PAINTINGS BY BILL FISHER

&

qim

, ITALIAN STREET FESTIVAL

VIRGINIA STATE FAIR

N

CIVIL WAR SAMPLER BUS TOUR

N

MANCHESTER WALKING TOUR

N FIRST FRIDAY ART WALK

N CHESTERFIELD COUNTY FAIR

GAY PRIDE PARADE

BEST FRIENDS DAY

qim

]

RICHMOND FLYING SQUIRRELS

qim BYRD PARK WALING TOUR qim

NASCAR SPRINT CUP SERIES

N FIRST FRIDAY ART WALK

, MONROE WARD WALKING TOUR

RICHMOND FLYING SQUIRRELS

L BRIDAL SHOW- OMNI HOTEL

N

RICHMOND FLYING SQUIRRELS

,

MONROE WARD WALKING TOUR

L GONE TO THE BIRDS PURPLE MARTIN FESTIVAL

SHOCKOE TOMATO FESTIVAL

, ,

RICHMOND FLYING SQUIRRELS

FIRST FRIDAY ART WALK

N

CANAL BOATS & COBBLESTONES WALKING TOUR

HANOVER TOMATO FESTIVAL

,

BRIDAL SHOW- KOGER CENTER

DOGWOOD DELL FESTIVAL

SHOCKOE CARIBBEAN FESTIVAL

TASTE OF INDIA FESTIVAL

XTERRA RICHMOND TRAIL RUNS

BROAD APPETIT

,

RICHMOND FLYING SQUIRRELS

N

RICHMOND FLYING SQUIRRELS

N

VMFA FABERGE REVEALED

ANNUAL GREEK FESTIVAL

ASIAN AMERICAN CELEBRATION

LEBANESE FOOD FESTIVAL

&

qim

RACE FOR THE CURE

NASCAR DOUBLE HEADER WEEKEND

,& N ]

i qim

N t & P ] , o 2 e

ACADEMIC RICHMOND ARTS & CULTURE TRAVEL SPORTS OUTDOOR UNDERGROUND FOOD NIGHTLIFE HISTORY HOLIDAY

e GARDEN FEST OF LIGHTS

ANNUAL TATTOO ARTS FESTIVAL

HIGHLAND GAMES AND CELTIC FESTIVAL

RICHMOND MARATHON

BIZARRE BIZAAR - CHRISTMAS

N ee

N

e CARYTOWN NEW YEAR’S BALL DROP

ANNUAL COURT END CHRISTMAS

CELEBRATE ILLUMINATE

RICHMOND CHRISTMAS PARADE

,

LET FREEDOM RING BUS TOUR

VMFA JUM KANEKO

N

FIRST FRIDAY ART WALK

&

qim

N

CANAL BOATS & COBBLESTONES WALKING TOUR

N

BRIDAL SHOW- KOGER CENTER

i

XTERRA EAST COAST CHAMPIONSHIP

N

RICHMOND RAIDERS

,

RICHMOND FLYING SQUIRRELS

FIRST FRIDAY ART WALK

qim

ARTS IN THE PARK

EASTER ON PARADE

,

WWE MONDAY NIGHT RAW WRESTLING

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SLAUGHTERAMA

RINGLING BROTHERS, BARNUM & BAILEY

STRAWBERRY HILL RACES

THE X CHILI COOK OFF JAMES RIVER FILM FESTIVAL

, & ,

RICHMOND RAIDERS RICHMOND FLYING SQUIRRELS

RICHMOND SYMPHONY

ii

RICHMOND RAIDERS

RICHMOND FLYING SQUIRRELS

VIRGINIA STATE UNIVERSITY COMMENCEMENT VIRGINIA COMMONWEALTH UNIVERSITY COMMENCEMENT

VIRGINIA HOMESCHOOL CONVENTION

qim qim JACKSON WARD WALKING TOUR qim

CANAL BOATS & COBBLESTONES WALKING TOUR

N

RICHMOND RAIDERS

N

TASTE OF NEW KENT WINE

,

HISTORIC 17TH ST FARMERS MARKET OPENING DAY

UNITED BLOOD

STRUT VCU FASHION SHOW MONUMENT 10K RACE

&

MANCHESTER WALKING TOUR

N

RICHMOND RAIDERS

RICHMOND SYMPHONY

BIZARRE BIZAAR - SPRING

N

RICHMOND FLYING SQUIRRELS

RICHMOND BALLET

FIRST FRIDAY ART WALK

N

RICHMOND SYMPHONY

FRENCH FILM FESTIVAL

qim

] i ] &N & N N

NASCAR K&N PRO SERIES & BUBBA BURGER 250 & CR OWN ROYAL 400 RICHMOND RAIDERS

CIVIL WAS & EMANCIPATION DAY CIVIL WAR SAMPLER BUS TOUR

RICHMOND RAIDERS

qim

N

FIRST FRIDAY ART WALK

RIVER DISTRICT CANAL CRUISES

N

RICHMOND FLYING SQUIRRELS

RICHMOND RAIDERS

N

RICHMOND SYMPHONY

SHAMROCK ROCK THE BLOCK

VIRGINIA EXTREME METAL FESTIVAL

N

RICHMOND RAIDERS

RICHMOND BALLET

N

RICHMOND RAIDERS

N

RICHMOND SYMPHONY

BRIDAL SHOW- RICHMOND RACEWAY

N

I KNOW RICHMOND BUS TOUR

qim

FIRST FRIDAY ART WALK

JAMES RIVER FILMMAKERS FORUM WINTER EDITION

VIRGINIA INDIE FILM FESTIVAL

ANNUAL VCU/MCV CAMPUS COMMUNITY HEALTH FAIR

RICHMOND SYMPHONY

]

RICHMOND RAIDERS

SALT- N- PEPA

RICHMOND SYMPHONY

N &

ARENA RACING

CAA CHAMPIONSHIP FEST

BRIDAL SHOW- KOGER CENTER

N

REAL RICHMOND FOOD TOUR

RICHMOND SYMPHONY SOUTHEASTERN GUN AND KNIVES SHOW

N

RICHMOND BALLET

annual events

VA HOLOCAUST MUSEUM- A BLESSING TO ONE ANOTHER

NN N ]

legend

&

MONSTER JAM THUNDER NATIONALS

FIRST FRIDAY ART WALK

N N

CURRENT WORK BY VCU GRADUATE STUDENTS

RICHMOND SYMPHONY

PICASSO-MASTERPIECES FROM THE MUSEE NATIONAL PICASSO

RICHMOND BALLET- GISELLE

IFE ART IN ANCIENT NIGERIA

N NN

TNA WRESTLING LIVE

500 YEARS OF GRAPHIC ART

N

RICHMOND RAIDERS

MONUMENTAL PAINTINGS FROM THE 80’S

N

P

N

THE FLEETING GLIMPSE

N

FIRST FRIDAY ART WALK

N

NORTH AMERICAN OPEN SQUASH TOURNAMENT

CIVIL WAR DRAWINGS FROM THE BECKER COLLECTION

N

THE GARDEN IS FOR LOVERS

ongoing events

2

one day events

august

july

june

may

april

march

february

january

december

november

october

september

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Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card! Introducing Apple II Original Apple II What every educator should know about desktop computers. The home computer that’s ready to work, play and grow with you. We’re looking for the most original use of an Apple since Adam A is for Apple How to buy a Personal Computer Welcome IBM. Seriously. What’s the ‘e’ stand for?

What kind of man owns his own computer? It takes minutes of practice to make Macintosh do this. Introducing Macintosh. What makes it tick. And talk. It does more, It costs less. It’s that simple Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us. iThink, therefore iMac. Hello. Again. The iMac to Go. Where did the computer go? From the creators of iPod. The most affordable Mac ever.

Now showing. The new iMac G5 Small is Beautiful The new, all-in-one iMac You can’t be too thin, Or too powerful. A little Mini. A lot of Leopard The ultimate allin-one. Now shipping with Leopard More Power. Thinly disguised. Beauty. Brains. And now more brawn. The all-in-one for everyone. Faster. Greener. Still mini. Brilliance, squared. Small is huge. It’s a good time to be a desk. The ultimate all-in-one. Now with the ultimate display.The new, mightier mini.The plot thins Two Brains are better than one Rips through digital video faster than Pentiums can say “uncle” Less is more The world’s fastest computer Sends other UNIX boxes to /dev/null Higher Resolution. Better Mileage Meet the family. Now complete. Power Mac G5. The power of four. Everything2 Same lovable MacBook. New lovable speed Vroom with a View State-of-the-art meets state-of-the-art. MacBook Pro now shipping with Leopard Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard There’s something in the air Thinnovation Book smart Nimble, meet quick. Rapid transit Meet the next generation of notebooks. Redesigned. Reengineered, Re-everythinged. The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook. Thin as always. Faster than ever. An even quicker study.

The new MacBook Pro family. The notebook you love. In a whole new edition” (2009) used on apple.com to promote the new Unibody polycarbonate MacBook in late 2009.

1,000 songs in your pocket. Mini. The next big thing. Teeny doesn’t mean weeny. The best keeps getting better 10,000 songs in your pocket. Paint it black. Life is random. Do not eat iPod shuffle Give chance a chance. Random is the new order. Enjoy uncertainty. 1,000 songs. Impossibly small. One more thing... Watch your music 15,000 songs. 25,000 photos. 80 hours of video. Give music. The best digital jukebox and #1 music download store. Now with video. Which iPod are you?

Home stereo. Reinvented. Back for an encore. Tune your run. Completely remastered. Clip and go. Put some music on. Movies, TV shows, games, and music. Now playing on an iPod near you. Put a different kind of change in your pocket. Put a thousand thanks in their pocket. Put some color on. Give the gift of iPod. Meet the best iPods ever. A little video for everyone. Hold everything. A new gig for iPod shuffle Now there’s even more to touch. Play more than music. Play a part. Everybody Touch What’s new to touch Tap into what’s new Now there’s even more to touch Pump up the volume. iPod Touch Now in 32GB So much to touch. Get your groove on. In four new color “nano-chromatic” and Rockalicious” One size fits all. The funnest iPod ever Millions of songs. Thousands of videos. Hundreds of games.

Small Talk. Next level fun. Nano Shoots Video. Your Top 40,000. Rip. Mix. Burn. Rock and Roll will never die. It is, however, being reborn. The best Windows app ever. Hell Froze Over. Welcome to the digital music revolution. Drink. Win. Play. Welcome to the entertainment center of your world. Give the gift of music for the holidays. The entertainment center of your world. American Idol on iTunes. Discover iTunes 8. Rediscover your music. iTunes 8. The entertainment capital of your world” That’s entertainment.What’s an Intel chip doing in a Mac? A whole lot more than it’s ever done in a PC. Rosetta. The most amazing software you’ll never see.

Imagine the Possibilities. Faster now comes standard Better than ever” The internet in your pocket. Touching is believing The word “hello” iPhone Apple reinvents the phone Say Hello to iPhone” Talk about big. iPhone now in 16GB. More music. More video. More iPhone. The iPhone you’ve been waiting for. The first phone to beat the iPhone. Twice as fast, for half the price The most advanced mobile OS. Now even more advanced. 25,000 apps. And counting. The fastest, most powerful iPhone yet. There’s an app for just about anything Applications unlike anything you’ve seen on a phone before Your iPhone gets better with every new app. YouTube, Meet Apple TV If it’s on iTunes, it’s on your widescreen TV Movie rentals and much more Now Playing: HDTV shows and more. Even More to Do It’s the biggest thing to happen to Macintosh since the Macintosh The future is here Wildly innovative The evolution of the species Change your stripes Redmond, start your photocopiers Redmond, we have a problem This should keep Redmond busy. Introducing Longhorn. Add a new Mac to your Mac Hello, Tomorrow Go Beyond Vista: It’s Time to Get a Mac. The Next Big Things Rock Solid Foundations It’s Here. It’s Real. It’s Amazing. Leopard, Every One’s an Ultimate Core innovation The world’s most advanced operating system. Finely tuned. Leopard Server. Simply Powerful.” Connecting your business.” New features. New ways to collaborate. Simpler than ever.”

THINK DIFFERENT

walk the talk

C

Vision Identity Brand Environment

ORPS

News and Interesting Stuff Q109 Welcome to our quarterly newsletter.

We love design. We are passionate about the design work we do. We also want to share our experience with some of the people we cross paths with. Here is what we have been up to and who we find inspiring.

Follow Us! www.fraserdesignassociates.com fraserdesignblog.blogspot.com www.flickr.com/fraserdesign www.twitter.com/fraserdesign

DIGITAL PHYSICAL

1623 West Broad Street Richmond, VA 23220 804.249.1220 www.fraserdesignassociates.com

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inspiring MountainLumber

These guys were green before green was the new black. They have brilliant flooring and lumber, but also great vision. We have been fortunate to design their new exhibit/showroom in Charlottesville which opens in April. Willie Drake, the founder is the ultimate wood whisperer. He can spot heart pine through many layers of soot, paint or other debris. This company is going to make a big noise in the coming year. www.mountainlumber.com

friends family current

IN

gchat aim facebook skype ichat

Craig Dodson and I are both passionate fans of cycling, triathlon and all endurance sports. So we were happy when Craig tapped us to help articulate the vision around a new paradigm in professional cycling. Craig has inspred us with his unique ideas and approach to professional cycling. Together with our friends Endorphin Fitness and Carytown Bicycles, Richmond is an emerging leader in the growing cycling and multisport trend in the country. www.richmondprocycling.com

TheFaisonSchool

unveiling CharlesLuckStone Center

We look forward with anticipation to the opening of the Charlotte location for the Charles Luck Stone Center. The Richmond and Sterling locations have taught us alot and we are certain this new market will provide inspiration around this leading brand in the stone industry. We have been impressed by the skill and craftsmanship of the masons on the project

StSeraphimof Sarov

Perhaps the project that has taught us the most. The history of Eastern Orthodox architecture is rich and diverse. It is as ancient and classic style and contemporary manifestations are fascinating.

We look forward to the ground breaking of this new building that elevates the role of design as a component of faith and worship.

photos portfolio testimonials links press information

identity color navigation links

representatives speaking people public events friends industry peers clients service providers targets community competition industry school childhood interests

about contact content brand graphics

introduction project specific commerce trade consultants announcement

personal attention conversation customer service interaction relationship

RichmondPro Cycling

We learned of the Faison School last year as we were asked to help prepare for their annual fundraising gala the the Charles Luck Stone Center. This school for autistic children inspires us in many ways.

Addressing a growing crisis confronting the next generation, The Faison School operates with bold vision, community engagement and passion. www.thefaisonschool.org

retail professional trade industry consultants peers

inRich new york times fast company versus white house cnn

what when why where how who

personal professional .com .gov .net .org

hosts domain email professional personal blast chat

news design blog social culture

design milk NOTCOT design sponge design crisis apartment therapy its nice that moco loco smiss miss designboom

email phone facebook twitter flickr

website

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news commercials infomercials endorsements visuals television apple tv documentary

events lectures openings tradeshows

you tube vizeo hulu online news network tv

friends groups fans status updates notes photos event invites applications marketplace links comments

twitter facebook flickr social networking delicious digg social bookmarking tags news video links friend network “popular” conversation

OUT

brochures newspaper portfolio invoices correspondence

paper samples periodicals invitations tangible

wood stone fabric glass tile wallcovering chairs

video audio web broadcast

genre public service talk news pod casts radio satellite

photostream contacts sets tags archives favorites map linked

selectism a continuous lean the cool hunter fecal face vice magazine

identity voice position perspective

political business cultural social industry education

trade show parties openings holiday workshop product release

followers following updates links social business

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PROJECT OVERVIEW AND TIMELINE The Greater Fulton Community Vision and Agreement emerged from a partnership between Virginia Local Initiatives Support Corporation (Virginia LISC), the Neighborhood Resource Center of Greater Fulton Hill (NRC) and the residents of the Greater Fulton community, which includes the neighborhoods of Fulton, Fulton Hill and Montrose Heights.

In the summer of 2010, Virginia LISC and the NRC agreed to initiate the creation of a Community Vision for the three East End neighborhoods comprising Greater Fulton. During the late summer and fall of 2010, residents of the Greater Fulton community and external stakeholders representing various city agencies and nonprofit organizations in Richmond worked together to craft an initial vision document.

The Community Vision describes existing and desired future conditions for the Greater Fulton community in Richmond’s East End. It was created through a community engagement process which helped to uncover and build upon the ideas

Hire Community Organizer September 1

LISC Grant

July

RFP Interview

September 1

and desires of residents and other local stakeholders. The Community Vision is intended to be a catalyst for continued community engagement – and to provide a new starting point for the community, the City of Richmond and other partners to strengthen Greater Fulton.

As a starting point, the Community Vision is designed to be a working document that is reviewed and revised as the community leaders from Greater Fulton move forward to initiate the initiatives, programs and activities outlined in this document. As more residents are engaged in the implementation of this Community Vision, and progress is made on specific elements of the document, it is anticipated that new ideas and opportunities will be identified for future action.

Community Visioning

October 21

Stakeholder Session October 17 Civic Association Meeting October 13

Design Days

November 11 & 12

Teen Discussion October 24

Kids Discussion

Draft Plan Delivery

Final Draft Report

December 9

October 28

January

Community Project Visioning kick-off October 10 bike tour

Final Report

March

September 17

JULY

AUGUST

SEPTEMBER

IM OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

MARCH

W HOTELS

STARK

ELLE

ZAPPOS

NYLON

LIVESTRONG

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PENTAGRAM APPLE

HBR

GOOGLE

PINK

CHARLES LUCK

DWELL

MCDONOUGH

FAST COMPANY

ENDORPHIN FITNESS

ARUP

OBAMAFAISON SCHOOL

VIRGIN SATURN

WIRED

METROPOLIS

GLADWELL WALMART

what why who cares manifesto

Vision

Vision Identity

Vision Identity Brand

Vision Identity Brand Environment

Vision Identity Brand Environment

make it matter...make a difference

Richmond is...

visual strategy | creative direction | communication | education | brand development | interior | architectural | product design

1623 west broad street | richmond virginia 23220 | 804.249.1220 | www.fraserdesignblog.com

WE LOVE DESIGN we are designers & creative consultants who develop, strategize & articulate

WEARE BECAUSE RELENTLESSLY IT CREATIVE MATTERS vision, brand, identity & environment. our studio is a palette for collaboration & innovation.

located in downtown richmond virginia, we work everywhere.

DESIGN WILL SAVE THE WORLD. REALLY.

WHAT IS YOUR MANIFESTO

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