BRAND IDENTITY M AY 2 0 1 8
p2.
Single Vineyard Series_ Introduction This document is provided to Mt Difficulty to explain the Single Vineyard brand identity and supplied logo files in their basic form. This means that you can supply these logo or graphics to various companies for publishing and PR, knowing that if the correct logo format is supplied to that person/company, it will always be reproduced correctly and will promote your brand. In the future, if a more comprehensive brand identity document is required, please don’t hesitate to contact me to discuss these requirements.
A note about the logo and colour formats EPS
(“filename” plus .eps)
JPG
This format is a publishing standard for scaleable artwork, i.e. will not lose
300dpi. As they are made up of pixels rather than raster lines, they do not scale
be OPENED in graphic editing software (Photoshop, Illustrator, Freehand).
well, i.e. the pixels become more obvious as the object is enlarged, if a larger logo is needed please request from us or use an .eps or .pdf format file instead.
COL: (the letters “col” appear in the filename) are saved as CMYK - This
COL: (the letters “col” appear in the filename) This is an RGB file which stands
CMYK). It is a publishing standard for colour printing on offset and web type
for Red, Green, Blue (how your computer screen displays colour). It is the
presses; i.e. brochure printing and newspaper printing.
colour standard used by most everyday programmes such as Microsoft Word.
GS: (the letters “gs” appear in the filename) This stands for Grayscale -
for reproduction in black or shades of gray.
This format is a publishing standard for image based logos - usually saved at
resolution if enlarged. Can be PLACED into most programmes but can only
stands for Cyan, Magenta, Yellow, black (also known as full-colour and
(“filename” plus .jpg)
(“filename” plus .pdf)
PNG
Created from the above eps file, but preferred by some as more compatible
with other systems/programmes.
GS: (the letters “gs” appear in the filename) This stands for Grayscale - for reproduction in black or shades of gray.
(“filename” plus .png) This file is used for web and screen applications such as Microsoft Powerpoint. It allows the user to place the logo on a coloured background. The colour format is RGB for these files.
Mt Difficulty _ Single Vineyard Brand Identity Guide
Version 01_ May 2018
Banno c k b urn
Pinot Noir 2016
CENTRAL OTAGO NEW ZEALAND WINE
. NEW . NEWZEALAND CENTRAL CENTRAL OTAGO OTAGO CENTRAL OTAGO ZEALANDWINE WINE
�arget Gully
Lo w b ur n
Va l l e y
Pinot Noir 2016
GHOST TOWN Bendigo
Syrah 2016
Mt Difficulty _ Single Vineyard Brand Identity Guide
CENTRAL OTAGO NEW ZEALAND WINE
The Mt Difficulty Single Vineyard wines are a celebration of time and place. Each vineyard features its GPS location, a unique monogram using its namesake initials and a frame reflecting its personality & character.
Single Vineyard Series_ Bottle Visual
. NEW ZEALAND WINE CENTRALOTAGO OTAGO CENTRAL NEW ZEALAND WINE
p3.
Packspur
L o w b ur n
Va l l e y
Chardonnay 2016
Version 01_ May 2018
p4.
Single Vineyard Series_ Range Logos Range Logos The Single Vineyard range logos represent the solaris colours used on each varietal. For Reds, we use the Red range logo - except for the Syrah which has its own colour. For Whites, we use the White range logo.
FILENAME
FILENAME
FILENAME
FILENAME
Single Vineyard_ Red Varietals_Col
Single Vineyard_ White Varietals_Col
Single Vineyard_ Syrah Logo_Col
Single Vineyard_ Range Lockup_Col
Mt Difficulty_SV_red range logo.eps Mt Difficulty_SV_red range logo.pdf Mt Difficulty_SV_red range logo.jpg Mt Difficulty_SV_red range logo.png
Mt Difficulty_SV_white range logo.eps Mt Difficulty_SV_white range logo.pdf Mt Difficulty_SV_white range logo.jpg Mt Difficulty_SV_white range logo.png
Mt Difficulty_SV_Syrah logo.eps Mt Difficulty_SV_Syrah logo.pdf Mt Difficulty_SV_Syrah logo.jpg Mt Difficulty_SV_Syrah logo.png
Mt Difficulty_SV Range Lockup.eps Mt Difficulty_SV Range Lockup.pdf Mt Difficulty_SV Range Lockup.jpg Mt Difficulty_SV Range Lockup.png
Mt Difficulty _ Single Vineyard Brand Identity Guide
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p5.
Single Vineyard Series_ Logo Minimum Size Minimum clearspace Minimum clearspace has been established to ensure the identity stands out. No other graphic element, typography or page edge should be positioned within the clearspace area. The clearspace is proportional to the height as pictured, wherever possible minimum clearspace should be increased. Minimum size To prevent the logo from becoming illegible at smaller sizes, minimum size restrictions have been established.
CLEARSPACE RANGE LOGOS
MINIMUM SIZE = 24MM
CLEARSPACE RANGE NAME
MINIMUM SIZE = 42MM
Mt Difficulty _ Single Vineyard Brand Identity Guide
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p6.
Single Vineyard Series_ Monograms
Each vineyard has its dedicated monogram with a GPS code & accompanied monogram. For marketing, only use the monogram that represents the vineyard where the grapes were sourced.
FILENAME
FILENAME
FILENAME
FILENAME
FILENAME
Single Vineyard Monogram_ Ghost Town
Single Vineyard Monogram_ Havoc Farm
Single Vineyard Monogram_ Long Gully
Single Vineyard Monogram_ McFelin Ridge
Single Vineyard Monogram_ Packspur
SV_ Monogram_Ghost Town.eps SV_ Monogram_Ghost Town.pdf SV_ Monogram_Ghost Town.jpg
SV_ Monogram_Havoc Farm.eps SV_ Monogram_Havoc Farm.pdf SV_ Monogram_Havoc Farm.jpg
SV_ Monogram_Long Gully.eps SV_ Monogram_Long Gully.pdf SV_ Monogram_Long Gully.jpg
SV_ Monogram_McFelin Ridge.eps SV_ Monogram_McFelin Ridge.pdf SV_ Monogram_McFelin Ridge.jpg
SV_ Monogram_Packspur.eps SV_ Monogram_Packspur.pdf SV_ Monogram_Packspur.jpg
FILENAME
FILENAME
FILENAME
FILENAME
FILENAME
Single Vineyard Monogram_ Target Gully
Single Vineyard Monogram_ Pipeclay Terrace
Single Vineyard Monogram_ Silver Tussock
Single Vineyard Monogram_ Station Block
Single Vineyard Monogram_ Mansons Farm
SV_ Monogram_Target Gully.eps SV_ Monogram_Target Gully.pdf SV_ Monogram_Target Gully.jpg
SV_ Monogram_Pipeclay Tce.eps SV_ Monogram_Pipeclay Tce.pdf SV_ Monogram_Havoc Farm.jpg
SV_ Monogram_Silver Tussock.eps SV_ Monogram_Silver Tussock.pdf SV_ Monogram_Silver Tussock.jpg
SV_ Monogram_Station Block.eps SV_ Monogram_Station Block.pdf SV_ Monogram_Station Block.jpg
SV_ Monogram_Mansons Farm.eps SV_ Monogram_Mansons Farm.pdf SV_ Monogram_Mansons Farm.jpg
p7.
Single Vineyard Series_ Identity Colours
PANTONE ® 187C
PMS BLACK
hex foil
GOLD PMS 871C
PANTONE ® PMS 10389C
MT DIFFICULTY BUFF
BRONZE PMS 875C
PMS Black
PMS 187c
PMS 871c
PMS 10389c
Mt Difficulty Buff
PMS 875c
C0 M0 Y0 K100
c7 M100 Y82 K26
C35 M40 Y80 K0
C53 M41 Y35 K2
C0 M0 Y2 K3
C0 M32 Y50 K50
R0 G0 B24
R166 G25 B46
R176 G148 B85
R123 G128 B133
R246 G246 B2
R135 G103 B79
#000000
#A6192E
#B09455
#7B8085
#F6F6F2
#87674F
API 600 KC
API 440KC
10077
API 5540 KC
COLOUR GUIDE GLOSSARY PMS: Stands for a Pantone SPOT Colour - for Offset Printing and Digital Colour Matching. CMYK: Stands for Cyan, Magenta, Yellow, Black (also known as full-colour). It is a publishing standard for
HEX: Stands for Hex Triplet. This value is used in HTML, CSS, SVG applications to represent colours.
colour printing on offset and web type presses; i.e. brochure printing and newspaper printing.
FOILS: The corresponding foil numbers are provided. Where possible substitute in all print as
Where Possible Use an Indigo Digital Machine to achieve a vibrant gradient.
foil for the Mt Difficulty Solaris..
RGB: Stands for Red, Green, Blue (how your computer screen displays colour). It is the colour standard used by most everyday programmes such as Microsoft Word.
Mt Difficulty _ Single Vineyard Brand Identity Guide
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Single Vineyard Series_ Identity Colours Single Vineyard Red Varietals _ Colour Usage Shown below is an example label set from the Single Vineyard red varietals - this is used for all regions except Bannockburn. The visual demonstrates the colours and print effects in use.
20000
bottles
GHOST TOWN
edition of
p8.
Contains approx 8.3 Standard drinks. Contains Sulphites.
in f o @mtd iſſi c ult y.nz w w w. m t d iſſ i cu lty. n z new zealand wine
Mt Difficulty Solaris API 600 Foil Mt Difficulty Buff Background colour
Vineyard GPS API 600 Foil Frame & Monogram Matt Highbuild
Mt Difficulty Solaris PMS 187c
Mt Difficulty Buff Background colour
Edition Numbers PMS 187c
PMS Black Text
Mt Difficulty _ Single Vineyard Brand Identity Guide
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Single Vineyard Series_ Identity Colours Single Vineyard White Varietals _ Colour Usage Shown below is an example label set from the Single Vineyard white varietals. The visual demonstrates the colours and print effects in use.
CENTRAL OTAGO NEW ZEALAND WINE
p9.
Chardonnay 2017
Mt Difficulty Solaris API 440 Foil Mt Difficulty Buff Background colour
Vineyard GPS API 440 Foil Frame & Monogram Matt Highbuild
Mt Difficulty Solaris API 440 Foil
Mt Difficulty Buff Background colour
Edition Numbers PMS 187c
PMS Black Text
Mt Difficulty _ Single Vineyard Brand Identity Guide
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Single Vineyard Series_ Identity Colours
15 50
NEW ZEALAND WINE
Single Vineyard Bannockburn Varietals _ Colour Usage Shown below is an example label set from the Single Vineyard Bannockburn Pinot Noir varietals. All other red varietals from the region use the approach shown on page 8. This visual demonstrates the colours and print effects in use.
CENTRAL OTAGO
p10.
PRODUCED & BOTTLED BY MT DIFFICULTY WINES, FELTON ROAD, BANNOCKBURN, CENTRAL OTAGO, NZ. Distributed by Lion NZ, T: 0800 835 554, Fine Wine Parners, Australia T: 1300 668712
13.5% alc/vol 750ml
Contains approx 8.0 Standard drinks. Contains Sulphites.
0
Mt Difficulty Solaris Bronze 5540 KC Bannockburn Background PMS 875c Metallic
Vineyard GPS Bronze 5540 KC Frame & Monogram Matt Highbuild
Mt Difficulty Solaris PMS 8941c Edition Numbers PMS 187c
680569
891037
>
Bannockburn background PMS 875c Metallic
PMS Black Text
Mt Difficulty _ Single Vineyard Brand Identity Guide
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Single Vineyard Series_ Identity Colours Single Vineyard Syrah Varietal _ Colour Usage Shown below is an example label set from the Single Vineyard Bendigo Syrah varietal. This demonstrates the colours and print effects in use.
GHOST TOWN
bottles
CENTRAL OTAGO NEW ZEALAND WINE
5 332
Ben dig o
edition of
p11.
in f o @mtd iſſi c ult y.nz w w w. m t d iſ ſ i cu lty. n z new zealand wine
Mt Difficulty Solaris Silver foil 10077 Syrah Background PMS 10389c Metallic PMS Black Text
Vineyard GPS Silver 10077 Frame & Monogram Matt Highbuild
Mt Difficulty Solaris PMS 877c
Syrah Background PMS 10389c Metallic
Edition Numbers PMS 187c
Mt Difficulty _ Single Vineyard Brand Identity Guide
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p12.
Single Vineyard Series_ Brand Fonts The typeface used to reflect Mt Difficulty’s Single Vineyard identity is Trajan Pro, Requiem & Shelley Allegro. These complement the logo and will assist in projecting a consistent brand image. The typeface should be used in its full capacity as a type family, using varying weights and combined with assorted sizes for pull outs and headings. Additionally, individual typefaces are used to communicate the personality of each Vineyard name.
Trajan Pro The Trajan Pro font by Adobe can be purchased here: www.myfonts.com/fonts/adobe/trajan/
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 trajan pro regular Sample Use: BANNOCKBURN
REQUIEM The Requiem font by Hoefler & Co can be purchased here: www.typography.com/fonts/ requiem/styles/
AB CDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 requiem - display htf roman Sample Use: WINEMAKING HEADING. The Mt Difficulty Single Vineyard wines are a celebration of time and place.
Single Vineyard Series_ Alternative Fonts These alternative typefaces can be substituted in Microsoft Word or online where brand fonts are not available. The typeface should be used in its full capacity as a type family, using varying weights and combined with assorted sizes for pull outs & headings.
BASKERVILLE The Baskerville system font should be a default font available on your system.
ABC DEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 Baskerville regular Sample Use: Sample Use:
The ITC Edwardian Script font should be a default font available on your Microsoft system.
http://fontoteka.com/font/shelley-allegro-script
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 Shelley Script Sample Use: Pinot Noir 2017
The Mt Difficulty Single Vineyard wines are a celebration
of time and place.
Shelley Allegro Script The Shelley font can be downloaded here:
BANNOCKBURN
Sample Use:
p13.
Single Vineyard Series_ Vineyard Fonts A guide to each Vineyard typeface for Mt Difficulty’s Single Vineyard identity is below.
Packspur - Shelley Allegro Script
TARGET GULLY - REQUIEM
Packspur uses the Shelley Allego Script font family which can be downloaded here:
Target Gully uses the Requiem font family by Hoefler & Co can be purchased here:
www.fontoteka.com/font/shelley-allegro-script
www.typography.com/fonts/requiem/styles/
ABCDEFGHI
AB CDEFGHIJKLMNOPQRSTUVWXYZ
- Shelley Allegro Script
abcdefghijklmnopqrs - Shelley Allegro Script
abcdefghijklmnopqrstuvwxyz0123 - Requiem Display HTF: Roman
McFelin Ridge - Broadmoor Script SSK
LONG GULLY - IM FELL PRO Long Gully uses the IM Fell Pro font family by Igino Marini can be downloaded here:
McFelin Ridge uses the Broadmoor Script font family by Southern Software which can be downloaded here.
www.fontsquirrel.com/fonts/im-fell-english-pro
http://fontoteka.com/font/broadmoor-script-ssk-bold
note: The M on the name is Bickham script which was more readible.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123 - IM Fell English Pro: Italic
ABCDEFGHI
abcdefghijklmnopqrs - Broadmoor Script SSK
PIPECLAY TERRACE - BODONI BE
STATION BLOCK - AW CONQUEROR DIDOT
Pipeclay Terrace uses the Bodoni BE font family which can be downloaded here: www.fontsmarket.com/font-details/bodoni-be-regular
ABCDEFGHIJKLMNOPQRST0123 - Bodoni BE: Medium Small Caps/Oldstyle
abcdefghijklmnopqrstuvwxyz0123
- Bodoni BE: Regular
- Broadmoor Script SSK
Station Block uses the AW Conqueror font family by Conqueror Papers. It is no longer available through them and can be obtained via Sara. note: The S on the wordmark was custom made using this font.
ABCDEFGHIJKLMNOPQRS - AW Conqueror Didot: Light
abcdefghijklmnopqrs - AW Conqueror Didot: Light BQY - AW Conqueror Didot: Light Glyphs. Mt Difficulty _ Single Vineyard Brand Identity Guide
Version 01_ May 2018
p14.
Single Vineyard Series_ Vineyard Fonts A guide to each Vineyard typeface for Mt Difficulty’s Single Vineyard identity is below.
HAVOC FARM - NOE DISPLAY
GHOST TOWN - ARCHER
Havoc Farm uses the Noe Display font family by Schick Toikka which can be purchased here: www.schick-toikka.com/noe-display
Ghost Town uses the Archer font family by Hoefler & Co can be purchased here: https://www.typography.com/fonts/archer/styles/
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHI
abcdefghijklmnopqrstuvwxyz0123 - Archer: Semi-Bold
abcdefghijklmnopqrs - Noe Display: Bold
MANSONS FARM - DEMOCRATICA Mansons Farm uses the Democratica font family by Emigre Graphics can be purchased here:
- Noe Display: Bold
Petrea - Goudy Handtooled BT
www.myfonts.com/fonts/emigre/democratica-ot/
Petrea uses the Goudy Handtooled font by Bitstream can be downloaded here:
ABCDEFGHIJKLMNOPQRSTUVWXYZ - Democratica: Bold abcdefghijklmnopqrstuvwxyz0123 - Democratica: Bold
http://fontoteka.com/font/goudy-handtooled-bt
ABCDEFGHIJKLMNOPQRST - Goudy Handtooled BT: Regular abcdefghijklmnopqrst0123 - Goudy Handtooled BT: Regular
Silver Tussock - Adobe Caslon Pro Italic
Pipeclay Terrace uses the Bodoni BE font family which can be downloaded here: www.myfonts.com/fonts/adobe/caslon/italic/
ABCDEFGHIJKLMNOPQRST0123 - Adobe Caslon Pro: Italic
abcdefghijklmnopqrstuvwxyz0123
- Adobe Caslon Pro: Italic
Mt Difficulty _ Single Vineyard Brand Identity Guide
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Single Vineyard Series_ Brand Fonts Single Vineyard Font Use Example Shown below is an example label set from the Single Vineyard range showing the brand fonts in use.
20000
bottles
GHOST TOWN
edition of
p15.
Contains approx 8.3 Standard drinks. Contains Sulphites.
in f o @mtd iſſi c ult y.nz w w w. m t d iſſ i cu lty. n z new zealand wine Varietal Shelley Script Central Otago/NZW Trajan Pro Regular
GPS Coordinate Trajan Pro Regular Caps Region Trajan Pro Regular - CAP first & Small caps remaining Vineyard Archer for Ghost Town (see pg 13)
Wine Copy Requiem Roman Web & Email Requiem Roman
Alc & Volume Requiem Roman
Edition Trajan Pro Regular Small Caps
Produced Trajan Pro Regular Small Caps thickened with stroke Distributor Trajan Pro Bold Small Caps
p16.
The Single Vineyard sites are expressed individually through the font and border device. A dark brooding challenging Bannockburn site features a strong font character & frame. The monogram for each vineyard site takes the first and last letter from the vineyard and uses the unique typeface. Shown below and on pg 17 are visuals of the framing and typefaces used for the series.
Single Vineyard Series_ Vineyard Fonts
�arget Gully
Packspur
font: requiem r ic h & se n suo us
Lowburn
PI NOT NOI R
Ba nno c k b u r n
fon t: I M F E L L e ng li sh pr o i ta lic
Ba nno c k b u r n
Mc FelinRidge Lowburn
OL D PIONE E R I NG
Va lle y
Va lle y
F ONT: S H E L L E Y soft, e le g a nt P / NOIR, RS , CH
font: Br OADMOOR S CRIP T e le g a nt
PI NOT NOI R
c lose ne ig hb our pa c k spur
C H E NI N BL A NC
c h a r donnay
R I E S L I NG
P I P E C LAY T E R R AC E Ba nno c k b u r n
F ONT: AW CONQ UE R OR did ot
fon t: B OD ONI BE m e di um sm a ll c a p s/ old st y le
Tinwa ld
Burn
a r o m at i c s GWZ
v iole ts & flor a ls T E R R A C E D / C H A L L E NG I NG PI NOT NOI R
Mt Difficulty _ Single Vineyard Brand Identity Guide
Version 01_ May 2018
p17.
The Single Vineyard sites are expressed individually through the font and border device. A dark brooding challenging Bannockburn site features a strong font character & frame. The monogram for each vineyard site takes the first and last letter from the vineyard and uses the unique typeface. Shown below and on pg 16 are visuals of the framing and typefaces used for the series.
Single Vineyard Series_ Vineyard Fonts
GHOST TOWN Be ndig o
Silver Tussock
F ONT: A R C H E R m or e de n se stat e ly
Tin wa ld
Burn
PNOI R / S Y R A H
FONT: Adobe Caslon Pro italic AROMATIC. EXPECTED OTAGO NOBLE RS
MANSONS FARM Ba nno c k b u r n
fon t: DE M O C R AT IC A
H A V O C FA R M
DA R K BR O ODI NG C H A L L E NG I NG
GI bbston
PI NOT NOI R
font: NOE DIS PL AY BOLD coole r , le ss de nse CRIS PIE R/ CRUNCH IE R PINOT NOIR
Petrea
Ba nno c k b u r n
fon t: G O U D Y H A ND TO OL E D ba nno c k b ur n bay pe a c h a r om a s v ine ya r d ow ne r n a m e sa k e l at e h a rv e st PI NOT G R I S
Mt Difficulty _ Single Vineyard Brand Identity Guide
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mt difficulty wines ltd, felton rd, bannockburn, central otago