The aim of this projected was to create a sustainable development in the West of Oxford by designing a masterplan. A vision for the Oxpens site was established and a S.W.O.T. analysis was used in order to fully comprehend the site's various attributes. Seven design objectives were drawn up from the analysis which seeks to deliver the project's vision. Each design objective has a number of design actions. These address different elements of the designed site in order to give life and detail to the masterplan for Oxpens.