How we look: images The imagery we use is key to celebrating the school, the people within it and the work they do. We want our images to capture all those things we talk about in our mission and aims. We want our images to show what school life is really like, so we have set two styles of photos: School Life and Objects. School life These are reportage style shots of staff and students going about their day-to-day lives at Freemen’s. While they may be posed, they should look as if they have captured a unique moment. The subject(s) in the shot should generally look happy and the context of the picture should be immediately clear, e.g. a cricket match, a music class, boys walking. The focus should be on representing the ‘feel’ of the activity or the event, rather than documenting it. We cannot use images of subjects who do not have permission for their photo to be taken or if we do not own the rights to use a photo, unless the license allows images to be used if accredited and for no royalty. This includes images that are considered to be in the ‘public domain’. Objects These are images of objects around campus (and beyond) that we can use in addition to the school life pictures. These will generally be taken close up and can give another perspective or additional context a webpage, document or presentation.
WWW.FREEMENS.ORG
11
