View High School and is enrolled in Freestyle Academy. Paul enjoys odd hobbies like LEGO
The real Italian pizza
Paul Pierantozzi is currently a junior at Mountain
animation, Drone flying and computer building. Freestyle Academy. He has attended several Digital Media courses at the Digital Media Academy where he learned coding, advanced filmmaking, and computer animation. In the future, Paul would like to have a job doing what he loves in entertainment and digital media. His future goal is to continue to expand his knowledge in these fields and someday move on to do something awesome.
Paul PIerantozzi
He is also an aspiring filmmaker, studying film at
the real italian pizza Written and designed by Paul Pierantozzi
ACKNOWLEDGEMENTS
I would like to acknowledge all the staff at the Terun Restaurant in Palo Alto. Special thanks to Maico, Franco, and Kristyan for letting me document their restaurant and for the support they have given me for this project.
TABLE of CONTENTS introduction...........................................................................................8-9 Chapter 1...............................................................................................10-13 ChApter 2.............................................................................................14-17 Chapter 3.............................................................................................18-21 Conclusion....................................................................................24-25 Works cited..................................................................................28-29
Foreword
The idea to create a book about pizza came from my recent trip to Italy where I experienced a very dif-
ferent culture behind food. There is something to be said about a place having hundreds of years behind it’s culture. However, the surprise for me was not so much the quality of the food I found there as you could probably find something comparable in America. The difference was the connections between the people and the customer. This quality is what drew me to Terún - a new pizza restaurant in Palo Alto, CA - and is what makes it such a good representation of the Italian dining experience. This is what I set out to uncover in writing this book.
One of my greatest challenges during the creation of this book was finding the purpose behind it. I knew
that I wanted to document their great pizza and friendly staff, but it was really hard for me to bring it together into one centralized message. Some other challenges I faced during the project was finding times for interviews as the restaurant was often busy. However, I can’t thank Maico and the rest of the team at Terún enough for the great support they have given me over the course of this project. Whenever I was able to get there for a shoot, they were very accommodating and were very supportive of what we were doing. One thing that I learned from this whole project, along with many little things, is how to coordinate with other people.This is the first time I had worked so closely with someone that I hadn’t really known and I learned a lot about how to work with new people.
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Introduction
Recently I traveled to Italy to see many historical sites and of course, eat some incredible food. In Rome,
I found a small hole-in-the-wall restaurant, owned by a family. The inside looked completely packed, and from the outside we thought there was no way we would be able to get a seat. As soon as we entered the place the owner immediately greeted us and pulled up seats and a table. However, he never handed us any menus, instead he told us whatever dish he thought we would like and gave it to us. Now I never was sure if they actually had a menu or if he was just being hospitable, but the hospitality on this level was something that I have never heard of in America, not to mention the food was amazing. When I first entered TerĂşn Pizza, I was transported back to that small shop in Italy with the warm hospitality and excellent italian food. TerĂşn is not just a place to get good pizza, it is a cultural enclave.
Chapter one
Pizza napoletana
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Pizza is a several hundred
Co Owner of Terún. What is the
can replicate exactly what happens
year old food whose origins date
EU’s definition of pizza napole-
in Italy - the mozzarella, burrata
back to Roman times, and with
tana? The specifications state “The
cheese, everything.” This devotion
time comes tradition. Pizza Na-
STG Neapolitan pizza is character-
to italian ingredients allows even
poletana is the term that refers to
ised by its raised, golden crust, soft
the core of each meal to be pre-
the traditional Neapolitan style
to the touch and to the lips with the pared just as if you were in Italy.
pizza that was created in Naples,
red of the tomato visible through
Although many other restaurants
Italy, more than 300 years ago.
the white spots of the mozzarella.”
have some Italian sourced ingredi-
The Italian Government has even
The specifications also state that
ents few can say they sourced
made specifications based on the
everything must be made by hand
nearly all of the ingredients in-
300 year old original pizza. Terún
without use of machinery and with
volved. Why do they bother to get
Pizza is one of the few pizza places
the proper oven.
their ingredients from Italy op-
in California to have this certifica-
posed to locally? Maico says “if
tion. “we are certified ‘pizza verace
Terún is where everything is
One special thing about
you make at home a nice plate of
napoletana’ which means that there sourced. As Maico says “the olive
pasta if you use the right olive oil, it
is an association in Italy and they
oil is from Puglia, or Sicily. The to-
makes the difference. Little things,
are working on having the same
mato is a san marzano tomato from all together, is a beautiful mosaic,
pizza we used to have 300 years in
Naples.” He goes on to say “It’s
and then you can make the best
Naples.” Says Maico Campilongo,
important because in this way we
product.”
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Chapter two the front door
I was introduced to Terún by my
restaurant.
a restaurant. It’s got good food, at a
dad who has a passion for
This quality of connection trans-
great price, on a good
finding great new restaurants. The
lates from Italian culture and it
location, and the staff as you
first time I went to Terún there was
proves to be a key to success in the
probably know is very warm and
immediately something
restaurant business. Business Week
remember people. It’s nice to go
different that I noticed, not with
reports that nearly 60% of new
somewhere where people know
the food but with the people. As
restaurants fail within the first 3
who you are”.
soon as I sat down, Maico came
years. However, Terún has earned
The connection that Terún’s staff
out and we shook hands. He ask
Best New Restaurant of 2013 in the
makes and maintains with
us how we were doing, and talked
city of Palo Alto by readers of the
customers helps bring people back.
to my dad as if he had known him
Palo Alto Weekly.
As Maico said, “Restaurants are
for years. It was something I never
Every time I have gone to Terún it
made by people and by food. I
experienced in a restaurant, at least
has been full of customers. On
think we got a good combination.”
never on this level. This relates
Friday nights the restaurant is
This might be the key to why Terún
back to the time I went to Rome.
packed and bustling with patrons.
has been so successful in its early
The restaurants there, much like
On one Friday night, we
days: not just for their delicious
at Terún, were run by families or
interviewed David, a patron of
traditional pizza, but also for their
close friends. They connected and
Terún, about what separates Terún
connection that they maintain with
even remembered people that came from other restaurants. He
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back, regardless of the hundreds
responded passionately, “I like
that come in and out of their
Terún because its got all I want in
the customers.
chapter three what makes a good pizza?
20
Kristyan, the chef at Terún, has a
I need to kill you”, he laughed, “But
in a wood oven. The temperature
story behind how he came to learn
I can tell you to make a good pizza
inside the oven is 800-900 degrees.
the art of making Neapolitan-style
you need everything absolutely and The pizza cooks very fast. And that
pizza. Kristyan grew up in Naples,
exactly right.”
Italy, and worked at his mom’s res-
At the risk of “death”, we decided to cook, but leave the same flavour.
taurant. This is where he found his
find out what really separates the
The olive oil doesn’t get burned.
passion for making pizza. After his
pizza that Kristyan makes from
The tomato - its cooked but not
mom sold the restaurant, he found
others.
burned. Everything has this good
a place in Naples where he could
One very important part is where
taste because of the fast way we
gives the chance for the product to
learn how to make traditional pizza the pizza is cooked. At Terún they
make it.” The wood burning oven
directly from an artisan pizza chef.
have a traditional wood burning
allows for all of the ingredients to
Kristyan explained, “He [the ar-
brick oven. This oven was actually
cook quickly and evenly as well
tisan pizza chef] always told me
made by a company in Naples, Italy as leaving a signature char at the
how I could make pizza, but he
that specialized in high-tempera-
crust, resulting in a delicious end
would never tell me the secret. So I
ture, wood-burning pizza ovens.
product. Everything from the
learned by myself.”
Terún sourced their pizza oven
source of the ingredients, to the
We asked Kristyan what the secret
from this company when building
Italian wood burning oven, and the
to making good pizza is and he re-
their kitchen.
man behind it all is straight from
plied “I cannot tell you its a secret.
Maico explained “this pizza cooks
Italy.
Conclusion
Terún pizza brings the traditional Pizza Napoletana to the Bay Area with arguably the best pizza in
California. However, it isn’t the chef ’s quest for the greatest pizza in the Bay Area that sets this place apart from the crowd. Rather, it is the way they connect with their customers and their devotion to making their customers feel at home. The restaurant creates an atmosphere where you feel connected to the people working there and where you can enjoy incredible Italian food. The chef ’s passion for making great pizza is demonstrated through the incredible attention to detail, using mostly italian ingredients and an impressive wood-burning pizza oven. His determination to create authentic and unique food from his home is shared through the rest of the staff at Terún. Although not everyone here works in the kitchen, it is clear that they are bringing their culture in everything they do. There aren’t many pizza places in California where you can say you ate the same delicious pies people enjoyed 300 years ago in Naples, Italy.
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27
Works cited Anonymous patron. Personal interview. 12 Mar. 2014. Tsui, Bonnie. “A Slice of History: The American Angle on Traditional Italian Pizza.”Phaidon. Web. 20 Mar. 2014 Compilongo, Maico. Personal interview. 8 Feb. 2014. Kristyan. Personal interview. 12 Mar. 2014. “Italy Mulls Pizza Protection Law.” BBC News. BBC, 27 May 2004. Web. 20 Mar. 2014. Miller, Kerry. “The Restaurant-Failure Myth.” Bloomberg Business Week. Bloomberg, 16 Apr. 2007. Web. 20 Mar. 2014.
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View High School and is enrolled in Freestyle Academy. Paul enjoys odd hobbies like LEGO
The real Italian pizza
Paul Pierantozzi is currently a junior at Mountain
animation, Drone flying and computer building. Freestyle Academy. He has attended several Digital Media courses at the Digital Media Academy where he learned coding, advanced filmmaking, and computer animation. In the future, Paul would like to have a job doing what he loves in entertainment and digital media. His future goal is to continue to expand his knowledge in these fields and someday move on to do something awesome.
Paul PIerantozzi
He is also an aspiring filmmaker, studying film at
the real italian pizza Written and designed by Paul Pierantozzi