Paul Griffin Brochure

Paul Griffin

MBA

A STRATEGIC AND OPERATIONAL, INTERNATIONAL MARKETING AND BUSINESS DEVELOPMENT DIRECTOR, WITH EXPERIENCE IN THE ENGINEERING, CAPITAL GOODS, MACHINERY, PROCESS AND PACKAGING INDUSTRIES.

Key Deliverables: BUSINESS STRATEGY • Heading Global Strategy and Marketing for Ishida and Brand guardian • Defined Global Opportunity for Ishida, key Markets (BRIC’s) and Strategy • Initiated and implemented strategy to both offensively and defensively attack low cost Chinese competition • Responsible for strategy and marketing to grow Ishida’s business from £20m to £110m • Used strategic business analysis to identify the need for a New Business Division in the Fresh Food Sector with direct channels to market • Implemented new ERP and CRM Systems • Acquisition search and selection for Engineering Business • Strategic Business Analysis of European Printing and Bank Note Industry.

INTERNATIONAL MARKETING • Unique ability to optimise Business Development and Marketing across multiple regions with varying challenges • Market Leader and Premium Brand with 10-20% price premium and major share • Market Research, Development and Business Plans for Developing Markets such as CE Europe (incl. Russia, Ukraine) and ME & Africa regions (Saudi, Iran, Egypt, South Africa) • Successfully implementing 40 exhibitions per annum across the EMEA region to the highest levels of quality, on time and within budget • Re-positioned Ishida as a weighing and packing systems and solution provider enabling 10-20% price premiums to be maintained.

NEW BUSINESS DEVELOPMENT AND SALES • Built Annual Pipeline of 4,000 leads with one-third planned investments • Started New Business Division for the Fresh Food sector (Meat, Poultry, Salads, and Ready Meals) • More than 500 new investments identified each year from ‘Issues based’ Direct Marketing • Developed new accounts in the Meat, Poultry and Ready Meals sectors.

GENERAL MANAGEMENT • Achieved 20% per annum growth over last 3 years and 12 % PBIT • Management of £2.5m annual budget and a marketing team of 20 across EMEA • Grew Ishida’s Fresh Food business from almost zero to 25% of turnover at that time (£10 Million) • Full P&L responsibility for spearheading Ishida’s move into the Fresh & Chilled Food markets.

PRODUCT MARKETING • Defining and managing all New Product Development for the business.

• Introduced several new product ranges to EMEA • Developed best practice in house training for all new core products • Designed and implemented a new training pack and methodology for developing markets and remote customers.

MARKET DEVELOPMENT • Identified need for own office in South Africa to cover sub-Saharan Africa. Located and opened office and hired team to run the region • Developed plan for expanding the Middle East including and office in Dubai and major market development in Egypt, Saudi Arabia and Turkey.

• Planned transition from distributors to own organisation in Germany and France including opening own offices.

CHANNELS TO MARKET • Developed Multiple Distribution Channels in Russia and the Ukraine including distributors, OEM’s and own office • Business Development & Expansion of all markets and sectors in EMEA through Direct Sales Channels, Agents, Distributors & OEM’s.

Endorsements: Kevin Oldham - Owner Kodex Limited I had the pleasure of working with Paul over several years through services provided with Freestyle Marketing Communications Ltd. His vision, tenacity and consideration of detail are absolutely second to none. A highly intelligent individual with a passion to improve and develop, ensuring the business is maximised in every way possible. All of this and with a honourable, loyal and friendly approach too. I wish Paul all the success in the future.

Stefan Schiffer - stellv. Vorstand Vertrieb bei Niemet Zentrale KG (Previously GM Germany for Ishida) I've known Paul for over 8 years and have worked 4.5 years with him at Ishida Europe together.

Due to his empathy, it was always very pleasant to work with Paul. He is a good listener and analyst, and was therefore a good contact to discuss strategies and provide high quality input and advice.

His work in terms of business development and market research have always been marked by extraordinary foresight. He was very dedicated and professional, which was also transferred to his employees. On his promises, you can rely on 100%. I would always work with Paul again.

Des Buchanan - Commercial Director at Freestyle Marketing Communications Ltd I have known Paul for 12 years. He is a very hard working, committed professional. His unique blend of Mechanical and Industrial Engineering expertise, together with his ability to optimise Business development utilising his marketing, strategic and operational skills make him a real asset to any Business.

Bob Bushby - Managing Director at Nielsen McAllister PR Paul is an excellent strategic thinker with an eye for detail. He is a very effective manager with the ability to bring the best out of his team. During his time at Ishida Europe, he has presided over a hugely successful on-going marketing programme that has continually demonstrated the effectiveness of a structured and integrated business to business campaign.

Dylan Strydom - Owner at Dylan Strydom Project Management I have had the privilege of working with Paul for the last 4 years, as the marketing director at Ishida Europe , Paul has challenged me individually and my team to always produce top quality products, products that he has carefully thought out ensured maximum value to his business. I have always found that Paul is extremely approachable and welcoming of any ideas, being a creative means that this is welcomed when someone is prepared to listen, but he has an incredible ability to turn these ideas into viable projects and ensures that the right people are brought in at the right time and making us feel as partners and not just another vendor!

I have personally learnt a massive amount from Paul in the way that he handles his team and his unwavering commitment to the attention to detail.

Its a hard task I think for anyone to be a strong leader, but even harder being a leader which earns the respect of the people he works with, Paul does this with ease.

Iain Sale - Chief Financial Officer at Low Carbon (Previously FD for Ishida) Paul has a unique ability to apply his exceptional technical business knowledge gained through his MBA to the practicalities of business development and marketing with a clear and consistent vision.

Endorsements (continued): Chris Deckx - Vice President Maintenance, Repairs and Overhauls at Meggitt Aircraft Braking Systems (Previously GM After Sales & Service for Ishida).

During my experience within Ishida Europe I had the luxury to interface with Paul and his pragmatic, professional approach of the business. Together with his customer focused methodology, he enlarged the customer satisfaction and retention and brought more market knowledge to the company. I enjoyed his capability to interface with the other departments within the company.

Russell Ward - BA. MIOD. MCIM - Chief Executive at Motherwell Bridge Ltd (Previously Sales Director for Ishida) I worked with Paul at Ishida and was very impressed with his detailed market research and ability to plan and execute the agreed strategy for growth opportunities both geographically and in the various product streams.

Barry Lewis - Psychologist/Owner Walton Churchill Consultancy and Professional Training & Coaching Consultant I have known Paul for over 20 years as a client. He is a top rate Marketeer and a supportive manager of his team. His global knowledge has been developed considerably over the years and he operates at present with a great deal of depth and breadth as a result. He is a valuable member of the Ishida Board and his contribution over the years has been significant.

Ed Watson - Freestyle Marketing Communications Paul is a rare combination of engineering expert and marketing man. In the twelve years we have worked together, he has been a leading light of a company which has managed revenue growth from below £10m to over £100m. His loyalty and commitment, his ability to think strategically, and his honest approach to business have all been important elements in achieving that success.

Herbert Hahnenkamp - General Manager CEE at Ishida Europe Ltd. (Current GM at Ishida) When I joined Ishida 5 years ago, it was a £65m pounds business. Now it is a £120m pounds business and Paul is responsible for a big part of this growth. His strategic knowledge and the way he is guiding people is real leadership. Sound business planning, focus on people development and very high values on moral & ethics are among his key strengths. One of the question I have learned from him: "How would you decide, if it was your own company?". All I learned from him will influence my future success.

PERSONAL DETAILS Tel: +44 (0) 7508 532 734 or +44 (0) 1489 861320 E-mail:griffpaul@hotmail.co.uk Linked In: www.linkedin.com/profile/view?id=1850039