media kit
HAWAI`I’S SURF MAGAZINE
T E L E V I S I O N
Contents 2 Profile 4 Manulele Media Services 5 Board Stories Television 6 Freesurf Magazine 8 Online 10 Specs 12 Contact
Manulele Incorporated Manulele Incorporated is Hawai`i’s premier surf and beach multimedia production company, poised to promote your business to our large and loyal audience. Manulele is headquartered at the heart of the action on O’ahu’s North Shore, where industry players and athletes come together, setting buying trends for the surf and beach-going public. And with the sport of Surfing’s making its Olympic debut in 2020, we at Manulele are excited to lead the charge in leveraging this opportune time in this niche industry. Freesurf Magazine, Board Stories TV, freesurfmagazine.com and Manulele’s social media platforms provide prime promotional opportunities for businesses targeting male and female consumers aged 12 to 54 who participate or are interested in a healthy, active lifestyle, as popularized by the booming extreme sports industry. The explosion in global media access has made authentic branding a vital factor for advertisers in optimizing their marketing strategy for the best possible Return On Investment. Manulele Inc. is the locally and internationally recognized resource for promoting Hawai`i’s surf and beach lifestyle to the rest of the world, with our stellar print, TV and digital media offerings. Freesurf Magazine represents your products and services with pride in a glossy monthly mag, the only one left in North America, creating a cohesive tapestry woven from the varied threads of the many retailers, product manufacturers, athletes, world class events, community investors, and the precious vibe of our beautiful surfing community. Manulele’s in-house video, photo, and content production team has been creating and distributing print, television, and digital media since 1997. In addition to our regularly scheduled daily, weekly and monthly output, we also provide a la carte production services and raw content for clients. Let us take your company forward into a bright future with our cutting edge media services.
Multi Media | Production Services With over 3 decades experience in multimedia production, Manulele Incorporated is Hawai`i’s premier production source for surfing and beach related content. A one-stop media production shop employing in-house and contract shooters, including certified commercial drone pilots, Manulele spotlights your athletes and/or events on a one-time or regular daily, weekly, monthly or seasonal - basis.
• Magazine Advertising • Television Show Sponsorship
Our top notch video and photo production professionals are armed with the latest
• Social Media
equipment and technology to provide
• Segment Production
content to meet your imagery needs.
• Commercial Production
excellent service and high resolution
Whether for print, TV, web, social media,
• Photography Services
advertising, promotions or commercial
• Videography Services
media content.
resale, Manulele delivers world class multi-
• Certified Drone Pilot • Website Creation • Artwork Creation • Media Promotion • PR Services
For more information or pricing about our other programming networks, please call our office at (808) 638-7395 or email info@freesurfmagazine.com
On TV | Board Stories Manulele Incorporated produces Board Stories, a half hour (22 minute) television program featuring a blend of stunning imagery and clean live action entertainment for an international audience. Our quality television programming takes the viewer inside the sport of surfing from a local perspective, with an eye on the international surf scene, and is guaranteed to interest and entertain any ocean enthusiast or lover of fine nature photography. The program won the 2016 prize for Best Cinematography of the Year. Board Stories was created in 1997 and Every Night on
continues its two-decades-long run on Hawai`i’s Spectrum Cable Channel OC16, reaching more than 280,000 homes throughout the Hawaiian Islands. Commercial advertising, product feature, and special collaborations are available. Board Stories TV is currently syndicated through our distribution partner, Australianbased Broken Arrow Media. .
OC 16 (Hawai`i) Television Advertising Rates Billboard
15 Second
30 Second
3 Months
$400
$1,000
$2,000
6 Months
$375
$800
$1,500
12 Months
$225
$550
$1,000
Prices are on a monthly basis. Monthly rates include 6 airdates per week.
In Print | Freesurf Magazine North America’s ONLY glossy surf and beach lifestyle monthly magazine Freesurf Magazine has been reflecting the sunshine and sharing the stoke from the heart of the North Shore of O‘ahu - Mecca of the surfing world - since 2002. Freesurf is North America’s only full color glossy, monthly, print surf publication. And it’s totally FREE. Hawai`i’s premier surf and beach lifestyle resource delivers industry news and breathtaking views from the cultural birthplace of surfing to the global beachgoing community. Specializing in stunning photography and fun features, Freesurf uses informative, captivating, family friendly content and beautiful photography to promote an active, youthful lifestyle. Freesurf distributes 20,000 free copies each month to more than 450 locations in Hawai`i, Southern California, and on the East Coast. Freesurf’s core distribution is centered in the Hawaiian islands, where it is easily picked up at all Jamba Juice locations, numerous surf and specialty shops, and select military outlets, as
well as at hundreds of SoCal and East Coast surf shops and gift box suppliers. Freesurf averages as many as 8 reads per pick up - that’s a lot of eyes - and tends to travel afar as the ideal free souvenir - that’s a lot of additional mileage - per mag for our advertisers!
Freesurf Magazine enjoys prominent distribution at Agenda and Surf Expo trade shows, as well as at numerous highly publicized surf and beach events around Hawai`i and Southern California each year.
Circulation
Demographics
Readership
• 20,000 printed copies / month
• 72% male surfers*
• 160,000 impressions / month
• Distributed free to 450+ locations
• 28% female surfers*
• Pass around value of 8 people per issue
throughout Hawai`i, Southern California
• Targeted toward Gen X and Gen Y
and the East Coast
#stillfree With no cover price, your target audience is guaranteed to pick up a copy of Freesurf Magazine, take it home, and continue to pass it on. Catch that marketing wave with Freesurf Magazine!
Freesurf Advertising Rates Ad Size
12x
8x
4x
1x
Double Page Full Page Half Page Quarter Page Surf Saver
$2,595 $1,495 $795 $525 $225
$2,795 $1,595 $845 $575 $250
$2,995 $1,695 $945 $625 $275
$3,295 $1,895 $995 $675 $295
Prices are on a monthly basis.
@freesurfmag We are Hawai`i’s strongest surf media outlet.
Online | @freesurfmag
Online Demographics
Freesurf Magazine’s social media channels share the stoke of Hawai’i surfing with the world at large. Through expert storytelling and production, let Manulele Media document and share your business with our audience across our digital platforms.
Branded Series
4,000,000
100k+ 80k+ FOLLOWERS
YOUTUBE VIEWS
FOLLOWERS
72%
28%
Male
Online Users
We share Branded Series across all popular platforms 1. Blog post on FreesurfMagazine.com 2. YouTube video upload 3. Facebook video upload 4. lnstagram post
64% 7% 4.6% 3.5% 2.2% 1.8% 1.7% 1.5% 1.4% 1.2%
USA Brazil Australia Canada Indonesia Fr Polynesia Japan UK France Germany
Female
Age 25-34 35-44 45-54 18-24 55-64 65+
28% 27% 16% 16% 9% 3%
Device Mobile 57.1% Desktop 36.4% Tablet 6.6%
5. lnstagram Stories We grow your brand and sell your products via website links, Facebook tags, lnstagram tags, and swipe ups to direct links ... all of which are tracked with detailed analytics.
Specs
Website Specs Header Banner 728 x 90 px
Channel Banner 728 x 90 px
Channel Background 1920x1080 px
Freesurf Web Ad Specs
Side Banner 300 x 250 px
Please direct rate inquiries to your Advertising Sales Associate, or email sales@freesurfmagazine.com.
Footer Banner 300 x 250 px
Channel Video 300 px wide
Channel Background 1920x1080 px
Print Artwork Dimensions and Specifications All ad materials due the 5th of each month Spread
Half Page Vertical
TRIMMED SIZE
BLEED SIZE
Double Page
16.75” x 10.875”
17.25” x 11.375”
Full Page
7.875” x 10.375”
No Bleed
Full Page Bleed
8.375” x 10.875”
8.875” x 11.375”
1/2 Page Vertical
3.75” x 10.375”
No Bleed
1/2 Page V. Bleed
4.125” x 10.875”
4.625” x 11.375”
1/2 Page Horizontal
7.875” x 4.875”
No Bleed
1/2 Page H. Bleed
8.375” x 5.35”
8.875” x 5.85”
1/4 Page
3.75” x 4.875”
No Bleed
Surf Saver
3.75” x 1.5”
No Bleed
One Page
Half Page Horizontal
Quarter Page
AD SIZE
Surf Saver
Bleed & Safety
Ad without bleed
Ads without bleed are placed .25” inward to edge of the magazine
10
Ad with bleed
Ads with bleed extend .25” past the edge of the magazine
For advertising inquiries please call our office at (808) 638-7395 or email sales@freesurfmagazine.com
Manulele is Hawai‘i’s Premiere Surf Media Source Reflecting the sunshine • sharing the stoke
TERMS INQUIRIES office : 808.638.7395 fax : 808.638.8946 info@freesurfmagazine.com sales@freesurfmagazine.com www.freesurfmagazine.com PO Box 1161, Haleiwa, HI. 96712
1. Orders non-cancellable after the 10th of each month. 2. All content subject to publisher’s approval. 3. Advertiser and agency assume liability for content of printed advertisements and assume responsibility for any claims made against the publisher. 4. Positioning of ads is at the discretion of the publisher except where specific guaranteed or preferred positions are covered contractually. Insertion orders specifying positioning will be accepted, but not guaranteed. 5. First-time advertisers must prepay first insertion and negotiate credit terms contingent upon credit approval.