media kit
HAWAII’S SURF MAGAZINE
T E L E V I S I O N
Contents 2 Profile 4 Manulele Media Services 5 Board Stories Television 6 Freesurf Magazine 8 Online / Social Media 10 Specs 12 Contact
Company Profile Freesurf Magazine, Board Stories TV, freesurfmagazine. com and Manulele’s social media outlets provide prime opportunities for companies interested in targeting males and females between the ages of 12 and 54 who engage in healthy and active lifestyles popularized by the booming extreme sports industry. With the massive expansion of world media, authenticity reigns as a defining element. In a sea of sameness accelerated by digital media, Manulele Media stands unique with print, TV and digital media on offer. While all the retail shops promote a diverse array of certain brands and products, there is ONE element that unites all of the elements to create and reflect what we proudly call our surfing community. All the different shops and companies are looking to promote and sell the products they carry, their athletes, events and vibe. Freesurf Magazine emerges as THE essential “back bone.” Freesurf Magazine is the common thread, the shared DNA, that sews together our culture. Manulele Inc is a Hawaii based multi media company since 1997 producing and distributing print, TV, PR services and digital online media via an in house video, photo and production team. While maintaining our daily, weekly and monthly deadlines, Manulele also provides turn-key production services and raw content to our clients. Manulele is Hawai‘i’s premiere surf, beach lifestyle and board sports media. Based at Sunset Beach on O‘ahu’s North Shore, Manulele Incorporated is directly connected to the source of the action, athletes and industry players who set the trends. Manulele’s growing media list includes ESPN.com, Surfline, Fox Sports, PBS, ABC, Outside Television Network, OC 16, Time Warner Cable and COX 3, as well as international media outlets in Japan, OFF TV in Brazil and Fuel TV in Australia.
In the Media | Manulele, Inc. Wiith nearly 30 years of media experience, Manulele is Hawai‘i’s premiere surf media source. Our production team is ready and able to get your company the images and content you need. Well- appointed with the latest technology and equipment, Manulele provides clients professional services and topnotch quality content.
We are your full service multi-media production company on Oahu.
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Magazine Advertising
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Television Show Sponsorship
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Social Media
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Segment Production
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Commercial Production
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Photography Services
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Videography Services
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Certified Drone Pilot
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Website Creation
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Artwork Creation
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Media Promotion
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PR Services
A one-stop shop for media production, Manulele can supply you with the drama of Hawai‘i’s surf scene, with your athletes and events in the action on a daily, weekly, monthly or seasonal basis. Manulele employs several in-house shooters, including a certified commercial drone pilot, that are trigger happy and eager to boost the value of your business through photography and videography. Whether it is for print, TV, websites, social media, advertising, promotions or commercial resale, our team delivers world class multi media content. Manulele also travels the globe. Aside from ‘adventure’ travel to surf destinations like Tahiti, Fiji, Samoa, South Africa and more, Manulele has a partner relationship with the Hawai‘i Surf Team, and has followed them around the world to Portugal, France, Peru, Ecuador, Nicaragua and Panama. This puts Manulele on the pulse of the best junior surfing on the planet.
For more information or pricing about our other programming networks, please call our office at (808) 638-7395 or email info@ freesurfmagazine.com
On TV | Board Stories Manulele Incorporated produces Board Stories, a television show that delivers a blend of stunning imagery and family-friendly entertainment to an international audience. Manulele has expanded its television offerings to include Time Warner Cable / SoCal 101, COX 3 / Orange County and Canal Off / Brazil with continued long-standing history on OC 16 in Hawai’i as well. OC16 is available in more than 280,000 homes throughout the Hawaiian Islands and is the leader in authentic local programming.
Every Night on
Manulele’s strengths are in Hawai‘i’s surf culture but the team seasonally travels the world to gather international surf content as well. The
OC 16 (Hawai’i) Television Advertising Rates 3 Months 6 Months 12 Months
Billboard $400 $375 $225
15 Second $1,000 $800 $550
30 Second $2,000 $1,500 $1,000
Prices are on a monthly basis. Monthly rates include 6 airdates per week.
show represents the sport from both a local and international viewpoint, offering a wide variety of entertainment to interest any ocean enthusiast. Board Stories in Hawaii is promoted with 30-second commercial spots per month across multiple channels including MTV, VH1, E!, FSW, SPIKE, ESPN, ESPN2, TNT and Travel Channel.
Newsflash!
Board Stories was launched at MIPCOM Cannes and Sport Monaco in October 2017 and quickly gained interest from International Television buyers from France, Netherlands, Russia, UAE, UK, Fiji, Brasil, Japan, Sweden, Georgia, Poland, New Zealand and Argentina, just to name a few. It is currently aired in over 138 countries and thrilling fans all around the world with more broadcast license expected to be signed in 2018.
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In Print | Freesurf Magazine Hawai‘i’s only standard glossy, full color surf magazine Freesurf Magazine made its debut in 2002. Born on the North Shore of O‘ahu - the surf Mecca of the world - Freesurf is dialed into the global surf community and is the authority on Hawai’i’s surfers and beach culture. The only surf publication in the world produced on the North Shore, Freesurf delivers authentic surf coverage from the front lines and throughout the Hawaiian Islands and Southern California. The monthly publication promotes a young, free and energetic lifestyle. The content is informative and captivating, while remaining family friendly. Freesurf Magazine prints 20,000 copies per month, which are distributed free to 400-500 of locations in Hawai‘i, Southern California and the East Coast. In Hawai’i, where the bulk of magazines are distributed, our locations include all Jamba Juice shops, surfshops, and other specialty stores. You can find Freesurf in hundreds of surfshops in Southern California as well as the East Coast. The magazine also has prominent distribution at Agenda and Surf Expo trade shows, and is on hand at surf and beach events in Hawai’i throughout the year.
Circulation
Demographics
Readership
• 20,000 printed copies / month
• 72% male surfers*
• 160,000 impressions / month
• Distributed free to 450+ locations throughout Hawai’i, Southern California and East Coast
• 28% female surfers*
• Pass around value of 8 people per issue
• Targeted toward Gen X and Gen Y
#stillfree With no cover price your customers are guaranteed to pick up Freesurf.
Freesurf Advertising Rates Ad Size
12x
8x
4x
1x
Double Page Full Page Half Page Quarter Page Surf Saver
$2,595 $1,495 $795 $525 $225
$2,795 $1,595 $845 $575 $250
$2,995 $1,695 $945 $625 $275
$3,295 $1,895 $995 $675 $295
Prices are on a monthly basis.
Online | @freesurfmag
Through expert storytelling and production, let Manulele document, expose, reflect and share your athletes, business or project. Freesurfmagazine.com and our social media account numbers rise every year. Our demographic covers the spectrum but still specializes in the finest moments in surfing...daily. Targeted promotion for your company is more possible than ever. Cover all the bases with a dedicated web channel or be specific with a targeted social media post. Let our audience become your audience!
1 Website and Social Media Channels Much like the classic Hawaiian plate lunch Freesurf channels combine a tasty variety of fulfilling digital delicacies including: • A semi exclusive thematic web “channel” on freeesurfmagazine. com complete with standard banners and a video play as well as a branded “page takeover. “ • Standard rotating top banner site wide (728×90) • Monthly, weekly or bi-weekly social media post with live sponsor tag on Facebook and Instagram.
2 Custom Posts in Freesurf Social Media Whether you are promoting events, athletes, products or vibe, this is the digital hotspot to make it happen. With a combined audience of 120,000+ viewers, your messages, projects and products can be editorialized and delivered as fun, informative content to a hungry audience of enthusiasts via channels like• Stuff we Like - for products and services that make sense • Slide Show - images and video clips of the right people, places and action editorialized to get the message across!
• Each post includes sponsors logo and custom message, tagging, links, and geo-targeting.
• Custom channel An individual post shared on Freesurf’s social platforms can be a powerful tool for getting your message out and branding your company or project. And of course it will come with your desired tags, links and message.
ONE MONTH $500 monthly channel post (1) $850 per month bi weekly channel posts (2) $1200 per month weekly channel posts (4)
ONE MONTH $800 monthly post (1) $1200 per month bi weekly posts (2) $1800 per month weekly posts (4)
6 MONTHS $400 monthly channel post (1) $750 per month bi weekly channel posts (2) $1000 per month weekly channel posts (4)
6 MONTHS $600 monthly channel post (1) $1000 per month bi weekly channel posts (2) $1600 per month weekly channel posts (4)
12 MONTHS $300 monthly channel post (1) $650 per month bi weekly channel posts (2) $900 per month weekly channel posts (4)
12 MONTHS $500 monthly channel post (1) $850 per month bi weekly channel posts (2) $1200 per month weekly channel posts (4)
For as low as $207 per post, your brand can reach 100,000 + surf and beach lifestyle fans
For as low as $277 per post, your custom post can reach 100,000 + surf and beach lifestyle fans
Demographics / Analytics
10k
Issues
92k+
FOLLOWERS
75k+
FOLLOWERS
6 MONTHS $900 monthly channel post (1) $1500 per month bi weekly channel posts (2) $2400 per month weekly channel posts (4) 12 MONTHS $750 monthly channel post (1) $1250 per month bi weekly channel posts (2) $2000 per month weekly channel posts (4)
For as low as $451 per post, your advertisement can reach 100,000 + surf and beach lifestyle fans 4 Digital Production for Hire Looking to get your ambassadors, events or products shot and showcased? Inquire about our digital production services including print, web, PR, video, television and social media.
28%
Male
SUBSCRIBERS
ONE MONTH $1000 monthly post (1) $1800 per month bi weekly posts (2) $2500 per month weekly posts (4)
Oahu Outer Islands West Coast East Coast
72%
6k+
3 Ad Posts (ad posts subject to approval) While we strive to keep our audience fully entertained with engaging editorial content, there will be a percentage of posts throughout the year that would fall under the category of straight advertising. As we said, these are subject to approval.
Distribution 70% 10% 10% 10%
Female
Online Users
Age
64% 7% 4.6% 3.5% 2.2% 1.8% 1.7% 1.5% 1.4% 1.2%
25-34 35-44 45-54 18-24 55-64 65+
USA Brazil Australia Canada Indonesia French Polynesia Japan UK France Germany
Device 28% 27% 16% 16% 9% 3%
Average likes per post
2,500+
Combined Online Users
270,000+
Video Views per post
25,000+
Video Views per Month
450,000+
Mobile 57.1% Desktop 36.4% Tablet 6.6%
Header Banner 728 x 90 px
Channel Banner 728 x 90 px
Channel Background 1920x1080 px
Freesurf Web Ad Specs
Side Banner 300 x 250 px
Ala Carte Rates -positions in blue, even rotation Header Banner $395/month Side Banner $195/month
Channel Background 1920x1080 px
Channel Video 300 px wide
Cube Banner $95/month
Cube 125 px
Footer Banner 300 x 250 px
Analytics / Demographics By Location
Users
90k
Freesurfmagazine.com and our social media accounts rise every year. Our demographic covers the spectrum but still specializes
Pageviews
308,264
in the finest monents in surfing...daily. Targeted promotion for your company is more possible than ever. Cover all the bases with a dedicated web channel or be specific with a targeted social media post. Contact a
Pages / Session
2.38
sales representative and reach our audience.
*Yearly stats as of 12-1-17
1. United States
60.05%
2. Brazil
6.02%
3. Australia
5.89%
4. France
2.60%
5. South Africa
2.33%
6. Canada
2.09%
7. Japan
2.02%
8. Spain
1.61%
9. Portugal
1.36%
10. UK
1.32%
Print Artwork Dimensions and Specifications All ad materials due the 5th of each month Spread
Half Page Vertical
TRIMMED SIZE
BLEED SIZE
Double Page
16.75” x 10.875”
17.25” x 11.375”
Full Page
7.875” x 10.375”
No Bleed
Full Page Bleed
8.375” x 10.875”
8.875” x 11.375”
1/2 Page Vertical
3.75” x 10.375”
No Bleed
1/2 Page V. Bleed
4.125” x 10.875”
4.625” x 11.375”
1/2 Page Horizontal
7.875” x 4.875”
No Bleed
1/2 Page H. Bleed
8.375” x 5.35”
8.875” x 5.85”
1/4 Page
3.75” x 4.875”
No Bleed
Surf Saver
3.75” x 1.5”
No Bleed
One Page
Half Page Horizontal
Quarter Page
AD SIZE
Surf Saver
Bleed & Safety
Ad without bleed
Ads without bleed are placed .25” inward to edge of the magazine
10
Ad with bleed
Ads with bleed extend .25” past the edge of the magazine
For advertising inquiries please call our office at (808) 638-7395 or email sales@freesurfmagazine.com
COVERAGE 260k
East Coast
4 Million 170k+
Freesurf monthly impressions Board Stories TV reach Social media subscribers
Brazil West Coast
Hawai‘i
Manulele is Hawai‘i’s Premiere Surf Media Source Reflecting the sunshine • sharing the stoke
PUBLISHER / PRODUCER Mike Latronic ml@freesurfmagazine.com
INQUIRIES
office : 808.638.7395 fax : 808.638.8946 info@freesurfmagazine.com sales@freesurfmagazine.com www.freesurfmagazine.com PO Box 1161, Haleiwa, HI. 96712
TERMS 1. Orders non-cancelable after the 10th of each month. 2. All content subject to publisher’s approval. 3. Advertiser and agency assume liability for content of advertisements printed and assume responsibility for any claims made against the publisher. 4. Positioning of ads is at the discretion of the publisher except where specific guaranteed or preferred positions are covered contractually. Insertion orders specifying positions will be accepted, but position will not be guaranteed. 5. First-time advertisers must prepay first insertion and submit credit application in order to receive credit terms.