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2010 REVIEW
What defined 2010 for you? Was it the
The year kicked off to an exciting start with
by Happy Finish, showcasing how CGI
successful rescue of the cheeky Chilean
the branding of Focus24, a new startup film
and photography can work together.
miners, perhaps the unsatisfying outcome
equipment hire company based in Hoxton.
of The World Cup or the insane amount of
This project really allowed us to stretch our
We won’t bore you with too many details
tweeting that took place, and of course not
creative legs, applying the Focus24 branding
about each project, instead have a flick
forgetting the Royal Engagement?
to print materials and a new website.
through this review to get a taster and then check out anything that catches your eye on
Well those are just a few memorable things
We also completed a booklet for Brent
the www.fridgecreative.co.uk website in full
that have been going on in the world outside.
Council. With some creative know-how and
glorious techni-colour.
Here at Fridge we will also remember 2010
a lot of hard work we created something that
for being another exciting and busy work year.
now has pride of place on our studio shelf.
One final event to mention is the addition of our new miniature daschund puppy ‘Slinky’.
We have pulled together some of our favourite
Photography Isn’t Dead was another project
So next time you’re passing she would love
design pieces to give you an overview of what
from 2010 that we had fun with. We were
a cuddle (or a treat!).
we’ve been applying our colouring-in skills
asked to create a brand identity for a
to in the last 12 months.
groundbreaking series of live events staged
Roll-on 2011, we’re ready for you!
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2010 REVIEW
At Fridge we’re a busy bunch, see what we’re up to by following us on Twitter or checking out the news page of our website. Also take a look at Logoed, a blog we run dedicated to identities we are inspired by. www.logoed.co.uk
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2010 REVIEW
Brent Council The Wembley Masterplan is a 218 page booklet, informing developers and landowners about the regeneration Wembley is set to see in the next twenty years. The brief was to create a document that would excite and entice people to read it, and not be just another boring council planning document. We wanted to create something that would surprise people when they saw it and therefore it was important that it had an innovative design and layout solution. Initially the brief requested a spiral bound format to enable easy viewing. However, we pushed for a Canadian bound format which provided a wrap around cover to hide the inside spiral bound element and create a more desirable final document.
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We created the brand identity for FOB, a networking site for the maritime transport and trade industry. The concept for the logo was based on expanding circular water ripples.
Barracuda is a specialist search engine marketing agency. We created the brand indentity and applied it to their online presence.
We created a brand identity for ‘Photography Isn’t Dead’, a series of live events staged by Happy Finish showcasing how CGI and photography work together to create stunning results.
A sneak preview at the branding we are currently working on for London based photography studio Pierre Lemond.
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2010 REVIEW
At Fridge, we believe that great design comes
While we’ve been around the block (Fridge is
something original and impacting. Whether
through knowing our clients - after all, no two
over seven years old), we have deliberately
this be branding, print or online materials,
products and no two companies are the same.
chosen to stay small so that we can stay
we treat each project with the respect and
responsive. When you work with Fridge,
creativity it deserves. Our team is flexible to
Our team of designers work closely with our
you won’t be dealing with a nameless,
adjust to the needs of each individual project,
clients to ensure a bespoke design service
faceless bunch who think they know best.
working with collaborators who have specialist
that is tailored to their needs. We believe
You’ll just be getting friendly, passionate and
skills in photography, illustratration and
that graphic design is a dialogue between
professional designers who are willing to listen
copywriting - to ensure we really hit the mark
client, designer and audience. By building this
to what you need.
every time.
projects with vision and enthusiasm, we create
So whatever type of project you come to
We enjoy what we do, and want you to enjoy
engaging and innovative design solutions.
us with, we relish the challenge of creating
it too!
close working relationship and tackling the
As part of our work on BE Broadband’s Be A Hero online campaign, we designed the characters for use within their website.
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2010 REVIEW
Focus 24 Focus24 is a hire facility created by filmmakers for filmmakers, existing not only to provide cutting edge production equipment but also deliver supporting services to film and television shoots. Fridge Creative designed a strong bold identity which could be used consistently across a wide range of print materials. It was applied to stationery, stickers, equipment labels, door signs, vans, website, emailers and much more. www.focus24.tv
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We created the brand indentity for Spacessence, who specialise in supplying designer furniture and lighting for corporations, interior designers and architects.
Bloom is a new friendly and easy to understand hosting service. The lighthearted approach was carried through to the naming, branding and website design.
We created the brand indenity for Landed, a network of landowners, promoters, investors and professionals involved in property development and land promotion.
Global Internet Business Coalition provide businesses with an information service, allowing clients to keep track of changes on the growth and expansion of the Internet. The branding we created is a simple, yet professional approach, shortening the name to GIBC.
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2010 REVIEW
Women were seen as housekeepers in the 1950s, keeping the house in running order whilst the husband went out to work. We didn’t want to imply that these roles still existed among Rowan’s business, but we loved the graphic style used so commonly in advertising back then. This tongue in cheek approach added a lighthearted graphical One fun and interesting project we worked
element to the site, mixed alongside a retro
on in 2010 was for property renovation firm
background referencing the heavy wallpapers
House & Home.
of the 50s.
Rowan Davis setup House & Home in 2008,
The typefaces gave a touch of magic and
after having used many tradesmen herself
character to the site, featuring alongside the
as a property developer. She saw that there
familar pastel shades and patterns associated
was a gap in the market for a reliable,
with that era to create an impact.
female friendly firm which offered a high level of customer service – a rare thing in the
Clients are able to see the emphasis of a
construction industry. Rowan has a team of
female led business without feeling awkward
both tradesmen and tradeswomen who have
approaching them for help, whatever gender
all been carefully selected and come tried and
they may be.
tested for added peace of mind. www.househome.org.uk When Rowan came to us, she wanted to capture the essence of a women run decorating and design company. We immediately got excited with patterns similar to those found in our grandparents living rooms, researching 1950s culture and graphics.
The end of the year saw us welcoming a new studio pet to the team - Slinky, a miniature dachshund puppy.
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