Fridge Creative Review 2010

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2010 REVIEW

What defined 2010 for you? Was it the

The year kicked off to an exciting start with

by Happy Finish, showcasing how CGI

successful rescue of the cheeky Chilean

the branding of Focus24, a new startup film

and photography can work together.

miners, perhaps the unsatisfying outcome

equipment hire company based in Hoxton.

of The World Cup or the insane amount of

This project really allowed us to stretch our

We won’t bore you with too many details

tweeting that took place, and of course not

creative legs, applying the Focus24 branding

about each project, instead have a flick

forgetting the Royal Engagement?

to print materials and a new website.

through this review to get a taster and then check out anything that catches your eye on

Well those are just a few memorable things

We also completed a booklet for Brent

the www.fridgecreative.co.uk website in full

that have been going on in the world outside.

Council. With some creative know-how and

glorious techni-colour.

Here at Fridge we will also remember 2010

a lot of hard work we created something that

for being another exciting and busy work year.

now has pride of place on our studio shelf.

One final event to mention is the addition of our new miniature daschund puppy ‘Slinky’.

We have pulled together some of our favourite

Photography Isn’t Dead was another project

So next time you’re passing she would love

design pieces to give you an overview of what

from 2010 that we had fun with. We were

a cuddle (or a treat!).

we’ve been applying our colouring-in skills

asked to create a brand identity for a

to in the last 12 months.

groundbreaking series of live events staged

Roll-on 2011, we’re ready for you!

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2010 REVIEW

At Fridge we’re a busy bunch, see what we’re up to by following us on Twitter or checking out the news page of our website.

Also take a look at Logoed, a blog we run dedicated to identities we are inspired by. www.logoed.co.uk

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Brent Council The Wembley Masterplan is a 218 page booklet, informing developers and landowners about the regeneration Wembley is set to see in the next twenty years.

The brief was to create a document that would excite and entice people to read it, and not be just another boring council planning document. We wanted to create something that would surprise people when they saw it and therefore it was important that it had an innovative design and layout solution. Initially the brief requested a spiral bound format to enable easy viewing. However, we pushed for a Canadian bound format which provided a wrap around cover to hide the inside spiral bound element and create a more desirable final document.

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We created the brand identity for FOB, a networking site for the maritime transport and trade industry. The concept for the logo was based on expanding circular water ripples.

Barracuda is a specialist search engine marketing agency.

We created the brand indentity and applied it to their online presence.

We created a brand identity for ‘Photography Isn’t Dead’, a series of live events staged by Happy Finish showcasing how CGI and photography work together to create stunning results.

A sneak preview at the branding we are currently working on for London based photography studio Pierre Lemond.

2010 REVIEW

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2010 REVIEW

At Fridge, we believe that great design comes

While we’ve been around the block (Fridge is

something original and impacting. Whether

through knowing our clients - after all, no two

over seven years old), we have deliberately

this be branding, print or online materials,

products and no two companies are the same.

chosen to stay small so that we can stay

we treat each project with the respect and

responsive. When you work with Fridge,

creativity it deserves. Our team is flexible to

Our team of designers work closely with our

you won’t be dealing with a nameless,

adjust to the needs of each individual project,

clients to ensure a bespoke design service

faceless bunch who think they know best.

working with collaborators who have specialist

that is tailored to their needs. We believe

You’ll just be getting friendly, passionate and

skills in photography, illustratration and

that graphic design is a dialogue between

professional designers who are willing to listen

copywriting - to ensure we really hit the mark

client, designer and audience. By building this

to what you need.

every time.

projects with vision and enthusiasm, we create

So whatever type of project you come to

We enjoy what we do, and want you to enjoy

engaging and innovative design solutions.

us with, we relish the challenge of creating

it too!

close working relationship and tackling the

As part of our work on BE Broadband’s Be A Hero online campaign, we designed the characters for use within their website.

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2010 REVIEW

Focus 24 Focus24 is a hire facility created by filmmakers for filmmakers, existing not only to provide cutting edge production equipment but also deliver supporting services to film and television shoots.

Fridge Creative designed a strong bold identity which could be used consistently across a wide range of print materials.

It was applied to stationery, stickers, equipment labels, door signs, vans, website, emailers and much more. www.focus24.tv

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We created the brand indentity for Spacessence, who specialise in supplying designer furniture and lighting for corporations, interior designers and architects.

Bloom is a new friendly and easy to understand hosting service. The lighthearted approach was carried through to the naming, branding and website design.

We created the brand indenity for Landed, a network of landowners, promoters, investors and professionals involved in property development and land promotion.

Global Internet Business Coalition provide businesses with an information service, allowing clients to keep track of changes on the growth and expansion of the Internet. The branding we created is a simple, yet professional approach, shortening the name to GIBC.

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Women were seen as housekeepers in the 1950s, keeping the house in running order whilst the husband went out to work.

We didn’t want to imply that these roles still existed among Rowan’s business, but we loved the graphic style used so commonly in advertising back then. This tongue in cheek approach added a lighthearted graphical One fun and interesting project we worked

element to the site, mixed alongside a retro

on in 2010 was for property renovation firm

background referencing the heavy wallpapers

House & Home.

of the 50s.

Rowan Davis setup House & Home in 2008,

The typefaces gave a touch of magic and

after having used many tradesmen herself

character to the site, featuring alongside the

as a property developer. She saw that there

familar pastel shades and patterns associated

was a gap in the market for a reliable,

with that era to create an impact.

female friendly firm which offered a high level of customer service – a rare thing in the

Clients are able to see the emphasis of a

construction industry. Rowan has a team of

female led business without feeling awkward

both tradesmen and tradeswomen who have

approaching them for help, whatever gender

all been carefully selected and come tried and

they may be.

tested for added peace of mind. www.househome.org.uk When Rowan came to us, she wanted to capture the essence of a women run decorating and design company. We immediately got excited with patterns similar to those found in our grandparents living rooms, researching 1950s culture and graphics.

The end of the year saw us welcoming a new studio pet to the team - Slinky, a miniature dachshund puppy.

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