CONNECTING PARENTS ACROSS THE OZARKS
2015
MEDIA KIT ABOUT
FROM OUR NEST Parents in Southwest Missouri are looking for ways to connect with each other, as well as with the businesses they frequent and the products they buy. They also want easily digestible tips on child rearing, finance management and shopping in our area. From Our Nest provides the opportunity for our readers to get all of that and more. We aspire to bring a unique perspective from Springfield to Branson by publishing inspiring columns by local parents, promoting activities to get families involved in the community, and a host of other educational and entertaining articles as dictated by our readers and their distinctive needs in this quarterly, FREE magazine.
CONTACT US
ATTN: ADVERTISING DIRECTOR
P.O. Box 9641, Springfield, Missouri 65801
937.286.9434
Kandice@FromOurNestMag.com
www.FromOurNestMag.com 2014 MediaMISSOURI Kit | FROM OUR NEST | 1 BROUGHT TO YOU BY MOMS IN SOUTHWEST
www.FromTheNestMag.com
W H Y A D V E RT I S E W I T H U S ? With an advertisement in From Our Nest, you have the opportunity to reach parents across the Ozarks in a way you haven’t been able to before, pairing an ad with editorial content specifically targeting that group. Here are a few other reasons to advertise with us. • Half of our readers are stay-at-home moms — give them a reason to escape their homes! Hook them with a great advertisement and reel them in with an irresistible deal! Coupons not only bring in new customers, but they allow you to track feedback from a specific ad. • Nearly a quarter of our surveyed readers have a household income of more than $60,000. Turn our readers into your customers with lucrative advertising today! • Does your business offer a great play date atmosphere? Or do you offer mommy-and-me classes? With distribution to multiple moms clubs throughout Southwest Missouri, target moms looking for a place to escape with their children! • Every mom deserves a break from the 24 -7 job that is motherhood. If your business caters to pampering women, find new customers in our readers!
We have more than one way to advertise! We take pride in working with businesses of every size and every type. Here’s some of the unique advertising opportunities that we have available:
P R I N T, D I G I TA L , S O C I A L M E D I A A D V E RT I S I N G With your ad in From Our Nest, your presence will be seen in print, in our digital Issuu, on our website’s advertiser page and promoted on our social media pages. We’ll even select and share your posts with our followers, encouraging traffic to your pages!
F E AT U R E D A D V E RT I S E R Do you offer a service parents need to know the details about? Become our Featured Advertiser! The Featured Advertiser gets one page of editorial content, written by the Featured Advertiser and Content Director Kandice Matteson together, on a separate page from the ad. Limited to one Featured Advertiser per issue and on a first-come, first-serve basis.
COLUMN SPONSORSHIP Want to show your support without an advertisement? Sponsor a column! You’ll get your logo printed on the layout of the column, a listing on our website’s Advertisers page and social media promotion!
S W E E P S TA K E S Get the 1/2 page Sweepstakes ad space less the retail value of your donated prize! www.FromOurNestMag.com
STATISTICS OF OUR READERS
88% 25 to 40 ARE THE AGES OF
ARE STAY-AT-HOME MOMS MOST HAVE HOUSEHOLD INCOMES OF MORE THAN
50% $60,000 CHILDREN UNDER 6*
34,000
BETWEEN 6 AND 17*
60,000
(*In the Springfield Metro Area. Source: 2010 Census)
ARE YOU INTERESTED IN SOCIAL MEDIA, PRINT OR WEB ADVERTISING? Contact us at Kandice@ FromOurNestmag.com or call 937.286.9434 for more information.
F I L E F O R M AT S Preferred: PDF/X1-a Accepted: High-Res PDF, TIF, or JPEG
Files must be at least 300 dpi, flattened with fonts embedded. Please build all ads to bleed and/or trim size. Keep all text and other important information within the live area.
S E N D I N G YO U R F I L E S Send your file(s) directly to ArtDirector@ FromOurNestMag.com or burn file(s) to a DVD and send it along with a hardcopy proof to the art director’s attention to P.O. Box 9641, Springfield, MO 65801. Please note that materials will not be returned.
2015 Media Kit | FROM OUR NEST | 2
2015 EDITORIAL CALENDA R
A D V E RT I S I N G W I T H A P L A N Coordinate your advertising with our editorial special section theme and/or issue feature to capitalize on what will be at the front of our readers’ minds as they flip through the pages of From Our Nest.
SPRING
SUMMER
SPECIAL SECTION THEME: Pregnancy
SPECIAL SECTION THEME: Learning/teaching
ISSUE FEATURE*
ISSUE FEATURE*
Preparing for college
COMMIT
Fatherhood
ART DUE
01.05.15
COMMIT
01.19.15
ART DUE
04.06.15
04.20.15
FA L L
WINTER
ISSUE FEATURE*
ISSUE FEATURE* Local shopping guide
Managing school stress
COMMIT
ART DUE
07.06.15
F U L L PA G E
FULL PAGE Bleed: 8.625 x 11.125 in Trim Size: 8.375 x 10.875 in Live Area: 7.5 x 10in 2/3 VERTICAL Trim Size: 4.875 x 10 in Live Area: 4.625 x 9.75 in
1/3 PA G E
1/2 HORIZONTAL Trim Size: 7.5 x 4.875 in Live Area: 7.25 x 4.625 in 1/3 VERTICAL Trim Size: 2.375 x 10 in Live Area: 2.125 x 9.75
1 / 2 PA G E
1/8 PAGE 1/8 PAGE
1/4 PA G E
COMMIT
07.20.15
Bleed Line
2/3 PA G E
SPECIAL SECTION THEME: Overcoming adversity
SPECIAL SECTION THEME: Budgets
1/4 VERTICAL Trim Size: 3.625 x 4.875 in Live Area: 3.375 x 4.625 in 1/8 HORIZONTAL Trim Size: 3.625 x 2.3125 in Live Area: 3.375 x 2.0625 in
www.FromOurNestMag.com
10.05.15
ART DUE
10.19.15
AD SIZES AND SPECIFICATIONS AD SIZE
Trim Size
Live Area
Bleed Size
Full Page
8.375 x 10.875 in
7.5 x 10 in
8.625 x 11.125 in
Two-Third
4.875 x 10 in
4.625 x 9.75 in
N/A
Half
7.5 x 4.875 in
7.25 x 4.625 in
N/A
Third
2.375 x 10 in
2.125 x 9.75 in
N/A
Quarter
3.625 x 4.875 in
3.375 x 4.625 in
N/A
Eighth
3.625 x 2.3125 in
3.375 x 2.0625 in
N/A
A D V E R T I S I N G R AT E S Our rates are competitive for our full-size magazine that is the Ozarks premiere magazine for parents in the region. We have monthly and quarterly payment options available! Contact Kandice Matteson at Kandice@FromOurNestMag.com to get our rates and a personalized quote based on your advertising needs.
DO YOU NEED YOUR AD DESIGNED?
We can help. Contact Kandice@FromOurNestmag.com
2015 Media Kit | FROM OUR NEST | 3