2015 Sponsorship Information
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4LIFE EXPO kingston
healthy living, aging and more
Saturday, April 25, 2015 At Cataraqui Arena, Kingston
A unique sponsorship opportunity Over $26,000 in event promotionS
2015 Media Sponsors Organized by
FROSE CREATIVE SOLUTIONS INC.
In support of
4LIFEexpo
Saturday, April 25, 2015
Dear Potential Sponsor, Please accept the enclosed sponsorship proposal for your review. This proposal offers a unique opportunity to promote your organization to the hundreds of seniors, their families and caregivers, and those on their way to becoming seniors who reside in the Kingston area.
The Second Annual 4 Life – Healthy Living, Aging and More Expo is the Council on Aging’s largest fundraising event of the year. Held at the Cataraqui Arena in Kingston on Saturday, April 25, 2015, the 4 Life Expo is hoped to attract over 1,000 service providers and seniors from across the South Eastern Ontario Region. The Council on Aging has a proud history dating back to the 1990’s of advocating for, and supporting seniors in our community. Supporting seniors is their number one priority. The Council on Aging is considered to be the premier organization to provide Elder Abuse Prevention education and supports in the South Eastern Ontario region. The 4 Life Expo, like the work of the Council on Aging, is unique in the South Eastern Ontario Region, and we want to work with sponsors to ensure the Expo continues to grow while benefiting the Council, community, the vendors and the sponsors. We plan on working towards this goal by achieving three main points of focus for 2015: 1) Increase prominence and visibility of the 4 Life Expo and its primary focus, by increasing print and radio coverage and continuation of previous television coverage 2) Increasing catchment area: by expanding to include Brockville, Ganaoque, Napanee, Belleville and Trenton in advertising 3) Expanding show offerings to an assortment of live entertainment One of the many goals of the 4 Life Expo 2015 is to establish new relationships with sponsors while strengthening relationships with current supporters to benefit each party mutually. We plan on increasing on site visibility for sponsors within the event by introducing digital floor monitors displaying rotating graphics, and introducing a VIP/Sponsor Vendor Appreciation Night prior to the events commencement. The success of a sponsorship program is contingent upon exceeding expectations. We want to ensure our supporters are part of a winning program that provides a positive experience and excellent promotional opportunity. We want to work with you to customize our sponsorship packages to best suit your needs, our “personal touches” will ensure your message is properly delivered to this growing target audience. Thank you for this opportunity. I will call you within the next week to answer any questions you may have. Regards,
Olivia Rose Event Coordinator by Frose Creative Solutions In support of the Frontenac-Kingston Council on Aging
FROSE CREATIVE SOLUTIONS INC.
4 Life Expo – Healthy Living, Aging and More
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2015 Sponsorship Information
4LIFEexpo
Demographics
“The 45+ population is a force to be reckoned with.” • They are a market of 15.1 million people1, accounting for 57%2 of all consumer spending and controlling 78%3 of the wealth. • They are receptive to messages that mirror their life. They are the healthiest, wealthiest and most active 45-plus generation ever, and they have the time and money to live life well. • Contradictory to stereotypes they change loyalties with ruthless efficiency. • They lead, transform and dominate wherever they go and whatever they do, continuing to chase aspirations and covet new goods and services • More Boomers attended shows and exhibitions in the past 12 months than all other age groups in Canada combined! Source: PMB Spring 2013, A18+ 1 Stats Canada Population modified Sep 27 2012 • 2 PMBSpring 2013 (% Of Combined Volumetric Spending Totals) • 3 PMB Spring 2013 (A18+)
• The entire country is set to experience a surge in the population of senior citizens. With a senior’s population that exceeds the overall proportion of seniors in Ontario, Kingston is already on its way to becoming an aging municipality.
Fact is:
• The population of senior citizens is 23,365 people or 15% of Kingston’s total population. Nearly 30% are seniors in Belleville • Median income level for seniors living in Kingston is $46,500 for those living with their partners or spouses • Less than 1% of seniors living with their partner or spouses in Kingston are low income (about 40 couples) and less than 2% of males living alone had low income status
“
Source: Statistics Canada 2011 Census.
You would think that every entrepreneur with a product to sell, every politician with votes
“
to win and every media buying agency with clients to please would be falling over themselves to woo the Boomer demographic. But most aren’t. They’re pitching to the “youth market” even though “youth” are fewer, poorer, and relatively powerless.
— National Post, July 2011 4 Life Expo – Healthy Living, Aging and More
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2015 Sponsorship Information
4LIFEexpo Presenting sponsor
A mark in time Single booth, manned or static display (display material must be provided by sponsor)
2015 Sponsorship Levels Sponsorship of the 4 Life Expo is support of the Kingston-Frontenac Council on Aging is an excellent way to market your business and promote your commitment to the community.
Mentioning in all radio and television marketing
Single booth, manned or static display (display material must be provided by sponsor)
Company logo included on PDF invite for exhibitors to be send to all contacts
Acknowledgement and branding at vip/sponsor mixer night
Acknowledgement and branding at vip/sponsor mixer night
Acknowledgement on Facebook and Twitter
Acknowledgement on Facebook and Twitter
Article submission for event program guide
Article submission for event program guide Reference in event program guide, company logo on all marketing material Complimentary swag bag* insert opportunity Feature article in full distribution of spotlight magazine and 50% off ad space 1 hour seminar opportunity
Logo ratio 1:20
A mark in time
Equal billing on event marketing material
FULL page ad space in event program valued at $250 (or credit towards ad size of your choosing)
The sponsorship packages are outlined below.
Gold sponsor
Reference in event program, company logo on all marketing material 1/2 Page ad space in event program valued at $175 (or credit towards ad size of your choosing) Complimentary swag bag* insert opportunity 1 Hour seminar opportunity Certificate of recognition Company logo with link on website
Silver sponsor A mark in time Single booth, manned or static display (display material must be provided by sponsor) Acknowledgement on Facebook and Twitter Banner ad space in event program valued at $100 (or credit towards ad size of your choosing)
Static ad box on website (event page and past event page) Unlimited number of free admission passes
A mark in time
50% off single booth, manned or static display (display material must be provided by sponsor)
Contributing sponsor A mark in time
Acknowledgement on Facebook and Twitter 50% off event advertisement
Complimentary swag bag* insert opportunity
Complimentary swag bag* insert opportunity
Acknowledgement on Facebook and Twitter
Certificate of recognition
Certificate of recognition
Certificate of recognition
Company logo in event program guide
Company logo in event program guide
Company logo with link on website
Company logo with link on website
Company logo with link on website
Reference in event program guide, company logo on all marketing material Complimentary swag bag* insert opportunity
Certificate of recognition
Unlimited number of free admission passes
Bronze sponsor
$ 5,000†
$ 2,000†
$ 1,000†
$ 500†
$ 250†
†Sponsorship can be $2,500 and prize or product value at $2500 or more
†sponsorship can be $1000 and prize or product valued at $1000 or more
†Sponsorship can be $500 and prize or product value at $500 or more
†Sponsorship can be $250 and prize or product value at $250 or more - {††Disclaimer}
†Sponsorship can be $100 and prize or product valued ant $150 or more
4 Life Expo swag bags* handed out to attendees. (All items must be provided to the Council on Aging by April 4, 2015) *Swag bag items must be something other than business cards and brochures. †† Disclaimer: $500 sponsorship does not include the 50% cost of both space or event advertisment, this costs are in addition to the sponsorship value 4 Life Expo – Healthy Living, Aging and More
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2015 Sponsorship Information
4LIFEexpo
Media Options
Expo Guide Circulation: Size: Published: Distribution:
FROSE
CREATIVE SOLUTIONS INC. 1,000 annually Digest format April, 2014 Print copies available at the 4 Life Expo and a variety of dropsite location throughout Kingston and surrounding areas
Advertisement details
Ad Size Outside Back Cover Full page 1/2 page Banner
• • • • • •
Cost (Excl. Tax) $250 $200 $150 $99
Sample pages of last year’s Expo Guide
1/2 Page 4.5�x 3.65�
FULL PAGE 5.75� X 8.75� (bleed is 1/8�)
All artwork should be in CMYK colour Acceptable file formats are .pdf, .tiff, or .eps Files should be a minimum of 300 dpi/ppi Do not include crop marks or any other printer’s marks Include a minimum of 0.125� bleed for full page ads We cannot guarantee 100% colour accuracy
March 2014
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Healthy Living, Positive Aging and Educational Information for ALL Ages
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Remember when a modular home was considered a mobile home? Nothing more than a beefed up travel trailer with the wheels taken off and dropped onto the bed of your home site's foundation. That is no longer the case these days. Today's modular homes are something to behold. The type of homes that are built to the exacting specifications of our Ontario climate, complete with a beautifully, fully functional kitchen, with cove mouldings on top of the cabinetry, pot drawers, plenty of lighting and more; the perfect kitchen.
Banner 4.5�x 1.75�
Cutsize 5.5�x 8.5�
=eeZ ehWb ^o]_[d[ _i W ckij \eh 9WdWZWÊi i[d_ehi (NC)—Thanks to healthier lifestyles, as well as advances in oral and medical care, Canadians can expect to keep most, if not all of their natural teeth as they enter their senior years. But keeping those teeth healthy can be a challenge.
The hearing’s bone is connected to the what?
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Are you over 65? Save money at Taxtime Eating well at any age: How to fuel your mind, body and soul
According to the Canadian Health Measures Survey, 53% of adults ages 60 to 79 do not have dental insurance, and the lack of coverage is one of the main reasons why they don’t see a dental professional. Because older adults have specific dental needs, seniors and their caregivers should be aware of the importance of regular dental care. Bacteria from the mouth can travel and develop into serious infections affecting overall health, specialists say. Many medications can cause dry mouth, a condition that can contribute to cavities and other 8
Why stop there, keep walking through your house. Notice the smooth finish ceilings or maybe a tray ceiling, granite topped vanities, glass door showers, low e-argon filled windows with sills,
oral problems. Seniors also develop more cavities on the roots of their teeth than younger adults. As a result, all older adults should be encouraged to brush natural teeth twice a day with fluoride toothpaste and clean in between the teeth at least once a day. Dentures (full or partial) should be cleaned and soaked daily and the gums should be brushed and massaged, either with a soft toothbrush or with a warm, damp cloth. Whether you’re at home or in a long-term care residence, good oral hygiene coupled with regular treatments by a dental hygienist can help to prevent more serious health problems. Together, you can plan a daily oral care routine that will keep your teeth, and you, healthy for life. More information on this topics available online at www.dentalhygienecanada.ca.
4 LIFE EXPO living, aging & more
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Frontenac Modular Homes
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everything you would expect to have and more in your new home. These homes are built with R50 insulation in the attic, R24 in the walls, 2� x 10� floor joists and 2� x 6� walls and 30 year architectural shingles. They come complete with a furnace, hot water tank, even a HRV (Heat Recovery Ventilation system). These modular homes are built in a climate controlled factory, built with the home owner's additional specifications which may include grab bars, larger interior doors or wheelchair friendly plans. They can even come with the garage attached. Homes come in two or more sections, delivered and installed right onto your foundation, where the tradesmen complete your home. In less than 10 weeks the keys are handed over and you move into your brand new customized maintenance free modular home. Best of all, even the banks and government recognize these new energy-efficient modular homes by offering mortgages and rebates.
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4 LIFE EXPO living, aging & more
Community Newspaper Feature â&#x20AC;˘ Circulation: local 36,000 copies â&#x20AC;˘ Distribution Area: Kingston & Frontenac Advertisement details Ad size
Rates + tax
1/2 Page
$450
1/4 Page
$275
1/8 Page
$150
Business Card
$99
4 Life Expo â&#x20AC;&#x201C; Healthy Living, Aging and More
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2015 Sponsorship Information
4LIFEexpo
Media Coverage
Print coverage
TV coverage
Kingston & Frontenac The Kingston Heritage 3 Weeks vendor focused advertising Size: 5.145’’ x 2.875’’
CKWS TV • 48 x 30 seconds television commercials • 8 week website inclusions on the Event pages www.CKWS.com and www.hits1043.ca • 1 week website contest on www.CKWS.com • 1 week Live on Air Mentions • 4 week Community Watch promotion
Event advertising 2 x ¼ page Full Colour banner Size: 10.387’’x 3 ½ ‘’ 1 x ½ Page Size: 10.375 ‘’x 5.75’’
Radio coverage
1 x Full page Size: 10.375x11.5’’
Kingston & Frontenac CKWS 104.3 48 x 30 seconds radio commercials
1 x Event Feature (Mulitiple pages) Size: 10.375x11.5’
Bob FM 30 x 30 seconds radio commercials
The Kingston Whig Standard • 9 Weeks (Wed., & Fri.) 2x a Week Vendor Promotion; from February to April, 2015 • Business Cards size ads • 1 week (Wed., & Sat.) Event promotion – 1/8 page • 1 week (Wed., & Sat.) Event promotion – 1/4 page • 1 week (Wed., & Fri.) Event promotion – 1/2 page
93.5 Country 32 x 30 seconds radio commercials
Belleville Metroland newspaper 3 x ¼ page banners Size: 10.387’’x 3 ½ ‘’
Belleville CJBQ 45 x 30 seconds radio commercials Premium time block
Brockville Metroland newspaper 3 x ¼ page banners Size: 10.387’’x 3 ½ ‘’
Brockville Bob FM 30 x 30 seconds radio commercials
Napanee MY FM 51 x 30 seconds radio commercials
Over $26,980 in event promotions. Posters, website promotions and more not included.
All promotional organization will be promoting the event through facebook, Twitter and other free community event listings. 4 Life Expo – Healthy Living, Aging and More
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2015 Sponsorship Information
4LIFEexpo
Registration (Please Print clearly)
Sponsor Name:_________________________________________________________________________________________________ Contact Name:_________________________________________________________________________________________________ Address:_____________________________________________________________________________________________________ City:_____________________________________________________ Province: ________________ Postal Code:____________________ Telephone:___________________________________________ Cell phone (optional) __________________________________________ Email:_______________________________________________________________________________________________________
Please Check Off Sponsorship Level:
❑ Presenting Sponsor $5,000
❑ Gold Sponsor $2,000
❑ Silver Sponsor $1,000
❑ Bronze Sponsor $500
❑ Contributing Sponsor $ 250
By signing below we acknowledge our agreement to provide Frose Creative Solution Inc. $_____________ in sponsorship towards the 4 Life Expo in Support of the Council on Aging.
Signature: __________________________________________________________Date: _________________ Exhibitor Package:
Additional Costs:
❑ 10’x 10’ Single Exhibit Space....................................................................... $325 ❑ 10’x 20’ Double Exhibit Space..................................................................... $475 ❑ Non-Profit Single Exhibit Space................................................................. $225 ❑ 10’x 20’ Non-Profit Double Exhibit Space................................................ $325
❑ Electricity.......................................................................................................... $55 ❑ Additional Chairs........................................................................................ $6/ea. ❑ Additional Table......................................................................................... $9/ea. ❑ Table Skirting ....................................................................................... $30/table ❑ Floor Matting....................................................................................................TBD ❑ Wireless Fee.....................................................................................................TBD
Includes: • Pipe and drape (8’ back wall and 3’ side walls) • (1x) 6’ table, (1x) chair •
Company name included in the Expo Guide distributed at the Expo and posted on the Council On Aging’s website
Subtotal Sponsorship Discount
$ _____________ $ _____________
Total Amount Payable
$ _____________
Payment
Payment in Full due by MArch 21, 2015
❏ Visa
❏ Mastercard
❏ Money Order
❏ Cheques
Credit Cards Payments: All Credit Card payments will be subject to a 3% processing charge.
EFT Payments: Send EFT to frose@kingston.net
❏ EFT
Make Cheques Payable To: Frose Creative Solutions Inc. 4185 Mangan Blvd., Kingston, ON K0H 2N0
Credit Card Number: Expiry Date: __________–__________–__________–__________ __________/__________ Card Holder: Signature: ___________________________________________ __________________________________________ CVV Code (Security Code)*: __________
*For Visa®and MasterCard® cards, the card code is the last 3 digit number located on the back of your card on or above your signature line. For an American Express® card, it is the 4 digits on the FRONT above the end of your card number. This number helps validate that a genuine card is being used during a transaction. 4 Life Expo – Healthy Living, Aging and More
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2015 Sponsorship Information
4LIFE expo
Thank you
The 4 Life Expo is an opportunity for us all to continue to support the work of the COA and their support of the aging population in South Eastern Ontario. Your participation in this event will make a difference to the people that rely on the Council on Aging’s advocacy and support programs by helping them to continue the educational programs and seminars ran in the local community and the regional Elder Abuse Peer Support Phone Line. Also, our thanks goes out to the many volunteers and corporate sponsors who continue to help the Council on Aging achieve so much. With their continued patronage - and yours – the 4 Life Expo is sure to remain a success for many years to come!
the quality of life for “ Enhancing our community’s seniors. ”
FROSE CREATIVE SOLUTIONS INC.
Contact: Frose Creative Solutions •Phone: 613-532-6661 Email: frose@kingston.net or frose-creative@kingston.net