Concept and Synopsis “Dapur Campur”, a fresh and totally unique culinary concept for Indonesian Television. This half hour program chronicles the Indonesian travels of host and Netherlands Native Derek Visser as he explores his passion for cooking and his personal mantra.
Derek’s Mother passed down the traditional recipes made famous by her Great Grandmother, owner and operator of the historic “Hotel Des Indes” the most elegant of spots in what was then known as Batavia. For decades these recipes have been cherished by Derek and his family in Europe.
Now Derek is on a quest, coming here to Indonesia, discovering his family roots and bringing the world a bold new gastronomic experience, a fusion between Derek’s European heritage and his Indonesian ancestry, mixing the most delicious and delectable tastes of the west, with the most exotic and enticing flavors of the Spice Islands. Along the trek Derek will find himself in all sorts of fun, funny and exciting situations and adventures, guided by his trusty Ojek Driver, Pak Yanto, as well as a host of celebrities, artists, musicians and extra-ordinary folks.
“Dapur Campur”, The Mix Kitchen, come see what’s cooking!
TV Broadcast and Schedule “Dapur Campur” season one, 13 episodes to air on ANTV every Monday at 6pm’ “Dapur Campur” season one will begin airing on October 04th 2008. The first season will run for 13 episodes and contractually ANTV has the rights to air each program 6 times within a period of 2 years [starting from October 04th]. Each time the program airs, ANTV has what it is know as a “natural repeat”, where content during the daytime is re-aired at night. 6 x 13 episodes with natural repeat ( x2 ) = total of 156 x on air LIST OF total 13 episodes
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01 Episode 02 Episode 03 Episode 04 Episode 05 Episode 06 Episode 07 Episode 08 Episode 09 Episode 10 Episode 11 Episode 12 Episode 13 Episode
[Batavia dengan orang Belanda] [Makanan Macet] [Bokek Begaimana] [Arisan Genit] [Pembantu Bingung] [Halimun Hebot] [Jalan Jalan Di Yogja] [Breakfast At Bromo] [Delicious Dangdut] [Behind the Scenes] [Kedai Distro] [Fit n Fab] [Pulang Kampung]
Derek Visser Biography
34 year old Derek Visser was born in Holland in 1974 to parents Anna-Marie, a chef and restaurateur, and Hendrik Visser a psychologist. His family moved several times and eventually settled opening a country resort, Centrum Commanster [www.mediardenne.com/centrumco] in the sleepy Belgian town of Vielsalm near the German border. As a young boy, Derek spent a lot of time with his Grandmother [on his mother’s side] and she often told him stories and recalled fond memories of her beloved country and birthplace, Indonesia. It was from her that Derek learned to speak Bahasa Indonesia, making it the fifth language he speaks. After listening to his Grandmother’s stories Derek was very intrigued and dreamed of the day when he could come and see everything Indonesia had to offer. As a teenager along with playing sports, making and performing music and studying martial arts Derek began taking over responsibilities at his family’s business. Along with stables, horses, and a hotel, Centrum Commanster has its own
Indonesian restaurant which Derek would soon become head chef and manager of. Derek’s mother would teach him to cook Indonesian cuisine with the traditional recipes passed down to her by her Great Grandmother, Derek’s Great Great Grandmother, owner of the famous “Hotel Des Indes” in Batavia, arguably the first 5 star Hotel and restaurant in all of Indonesia. Derek’s experience at the Centrum Commanster would allow him to move around Europe and work as a chef in several Hotels and Restaurants in Holland, Germany and Luxemburg. In 2002 Derek made his first voyage to Indonesia where he met up with some Belgian acquaintances in Jakarta. He fell in love with Indonesia immediately after arriving and soon fell in love with a local girl named Tio. Derek converted to Islam and married Tio and together they now have one son named Indy. 2006 Derek returned to Jakarta to visit his wife’s family and was doing a side job re-designing a menu for a small South Jakarta café. It was there that Derek was befriended by a television producer, who was impressed by his attitude, ambition and skills in the kitchen, together with Director Joshua Sutojo they would eventually go on to develop, write, create and produce the “Dapur Campur” pilot. After several trips back and forth between Belgium and Jakarta Derek sought after and eventually found a position as a restaurant/bar manager at a Dutch café in South Jakarta. He finds it very funny that after living in Belgium and running an Indonesian restaurant he is now living in Indonesia running a Dutch restaurant.
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Internet website & networks “Dapur Campur” online will be accessible at
www.dapurcampur.com CONTENT OF THE WEBSITE: Welcome page (homepage) About Mas Derek Recipes TV show Derek’s Blog Gallery Derek’s Tips & Trick Derek’s Fav. Tools Merchandising Quizzz ADDITIONAL SOCIAL & BOOKMARK NETWORKS:
INITIAL TARGETS: Facebook, Friendster, YouTube, Wikipedia, Myspace, Hi5,Flickr, Blogcatalog, Delicious, Digglt, Playlist, StumbleUpon, Technorati.
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TV & Website audience ANTV ACCESS PRIMETIME Monday 6PM Audience: NO LESS than 6 Million viewers
SOCIAL NETWORKS
BOOKMARKS NETWORKS
www.dapurcampur.com INTERNET INTERACTIVE content 200-300 thousand participants
INDONESIAN FORUMS & BLOGS
MERCHANDISING
MEDIA PRINT
Estimated Demographic AUDIENCE TYPE HOUSEWIFE
40% FEMALE 35+
30%
FEMALE 18-35
20%
A
B
C
HOUSEWIFE
8%
12% 20%
FEMALE 35+
5%
10% 15%
FEMALE 18 - 35
3%
5%
12%
ALL MALES
4%
3%
3%
ALL MALES
10%
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Sponsorship program LOGO CREDIT
Sponsors will get logo exposure during the end credit sequence of Dapur Campur
LOGO YOUTUBE
All online internet video content will contain sponsors logos
SKYSCRAPER SPONSOR DEDICATED PAGE
The sponsor will have a skyscraper (vertical banner) on each page of the website The sponsor will have a dedicated page on the Dapur Campur Website
NEWSLETTER
The sponsor logo will be on the weekly newsletter
LOGO SATELLITE WEBSITE
The sponsor logo will appear on all the satellite website
MEDIA PRINT
The sponsor logo will appear on printed poster and flyer
Merchandising Sample
The team at “Kinetik Studio� appreciates you taking the time to review our mediakit and hope you will consider becoming one of our sponsors. We have included a DVD screener of Episode 13 [Pulang Kampung] which was shot entirerly on location in Belgium. We are happy to provide you with other screeners if you are interested in seeing other episodes. Please contact Lauren with any questions or considerations you may have.
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Marketing executive contact: Lauren Wulansari Mobile: +62 878 7707 7239 lauren@kinetik-studio.com
Behind the scene
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“Dapur Campur with Mas Derek� A Kinetik-Studio production Marketing executive contact: Lauren Wulansari Mobile: +62 878 7707 7239 lauren@kinetik-studio.com