2012
USAG - FORT WAINWRIGHT
MICHAEL CAMPBELL Commercial Sponsorship & Advertising Manager TEL: 907.353.9828 EMAIL: michael.p.campbell12.naf@mail.mil
PARTNERSHIP LEVELS Patriot.......................................................... $7,500 and above Liberty......................................................... $5,000 - $7,499 Freedom.................................................. $2,500 - $4,999 Stars & Stripes................................. $2,499 and below 2012 Partnership levels can be reached through a combination of event sponsorship and advertising opportunities. Customized partnerships will maximize your investment by delivering targeted marketing messages to over 18,000 Soldiers, Families, Retirees, and Civilians at Fort Wainwright. Family and MWR provides you the opportunity to stand with our Arctic Warriors while enhancing your existing marketing and promotional efforts. USAG - Fort Wainwright Family and MWR directs 100% of all partnership dollars to improve services, programs and events for the whole Army Community.
BENEFITS:
1. Heightened brand visibility 2. Increase brand loyalty 3. Brand reflective of strength of U.S. Army 4. Exclusivity category/industry 5. On-site event exposure 6. Direct access to the military community 7. Database development 8. Drive retail traffic 9. VIP meeting opportunities 10. Demonstrate corporate responsibility 11. Stand with our Arctic Warriors No U.S. Army endorsement implied through illustration of any logo or business depicted in this program guide. DF&MWR Commercial Sponsorship & Advertising Program provides recognition in accordance with AR 215-1, Ch. 11, section ii, iii, 11-6 thru 11-17.
DEPARTMENT OF THE ARMY
REPLY TO ATTENTION OF:
IMFW-MW
INSTALLATION MANAGEMENT COMMAND HEADQUARTERS, U.S. ARMY GARRISON FORT WAINWRIGHT 1060 GAFFNEY ROAD #6000 FORT WAINWRIGHT, ALASKA 99703-6000
December 01, 2011
Family and Morale, Welfare and Recreation enhances the quality of life, supports readiness and promotes well-being of the Soldiers, Families, Retirees and Civilians who have made personal sacrifices to protect our country and preserve our freedom. Family and MWR contributes to the Army’s strength and readiness by providing first-choice support services and programs that reduce stress, build skills and self-confidence while fostering a strong esprit de corps. We are proof of the Army’s commitment to care for the people who serve and stand ready to defend the nation. The Commercial Sponsorship and Advertising Program provides you the opportunity to stand with our troops by partnering with Family and MWR. Our partnership can be customized with numerous interactive and creative opportunities to reach your promotional goals and cross-market your business with Army community activities and lifestyles. Sponsorship is a great method to launch new products and establish brand preference among the military community. Through partnership we provide you direct access to the military market and brand exposure to maximize your investment. Sponsorship may be in the form of cash, products, services, or combination of all three. Sponsorship is NOT a charitable donation. The Commercial Advertising Program is the competitive edge to heighten your brand visibility at Fort Wainwright. Break through traditional advertising clutter to deliver your targeted marketing messages to the whole Army Community. Family and MWR touches the heart of the Army and we’re extending our “Golden Heart” to you. Through the Commercial Sponsorship & Advertising Program, we can assure you that 100% of your support will communicate your message and improve the Alaskan experience for our Army Community. Together we will make experiences, memories.
MARY JO LOHRENZ Director, Family and Morale, Welfare and Recreation
ADVERTISING OPPORTUNITIES
WEBSITE: www.ftwainwrightfmwr.com 6 months, 70 x 85 pixels.................................................. $1,000 12 months, 70 x 85 pixels................................................ $1,500
A comprehensive listing of all current Fort Wainwright Family and MWR programs, services and events. Site receives an average of 16,000 page views per month from visitors around the world. Banner advertisements will be hyperlinked to your website, but the appearance of external hyperlinks does not constitute U.S. Army endorsement. Advertiser must provide web-ready artwork at 72 dpi.
PHYSICAL FITNESS CENTER & ICE RINK Sports Complex Banner, 4’x10’........................... $600 Ice Rink Dasher Board, 30”x96”............................ $1,500
PFC Sports Complex is located at the high traffic corner of Alder & Meridian Roads. The ice rink serviced about 40,000 visitors from the local community for skating lessons, recreation skate, intramural sports, and league hockey. Advertisement term is 12 months. Ice rink closed May through September. Advertiser provides banner wtih wind vents and grommets, and camera ready artwork for Family and MWR to provide dasher board.
BIRCH HILL SKI & SNOWBOARD AREA 01 Ski lift Chair Sign, 15”x40”........................................... $150 05 Ski lift Chair Signs, 15”x40”........................................ $750 10 Ski lift Chair Signs, 15”x40”........................................ $1,250
Over 10,000 visitors from the Fairbanks North Star Borough visited us last year! This world-class facility features a Lodge, Terrain Park, Snow Tube Park, and Ski & Snowboard School. Amenities include a ski-lift , night lights, equipment rental, snow making capability. Advertisement term is November through March. Advertiser provides corrugated plastic signage.
NUGGET LANES BOWLING CENTER
One Month............................................................... $150 Three Months.......................................................... $250 This all-age recreation facility features 32 bowling lanes, pool table, arcade, conference and party rooms, Motherlode Cafe, and Gold Rush Adult Lounge. Direct exposure military market can help shape brand preferences and build brand loyalty. Enhance your promotional efforts and reach your target audience through rotating lane monitor advertisements. Advertisements loop continuously across the 32 screens while being intermixed with Family and MWR program, service, and event marketing collateral.
VEHICLE DISPLAYS
One Day..................................................................... $100 One Week................................................................. $500 Enhance your promotional efforts and increase your brand exposure with direct access to the Army Community through Family and MWR prime real estate locations. High traffic locations at Fort Wainwright include the Physical Fitness Center, Melaven Physical Fitness Center, Last Frontier Community Activity Center, Warrior Zone and the Youth Center. Display Advertising may consist of signage and up to two vehicles at a location. Dealer is permitted to display vehicles and discuss vehicle features with interested patrons, but cannot at any time discuss financing options, nor conduct negotiations of any kind on the installation.
SPORT FIELD SIGNAGE Banner, 4’x10’........................................................................$600
Sport fields are located in high traffic areas around Fort Wainwright. Youth fields are located along Gaffney Road, and the adult fields are located along Meridian and Alder Roads. These visible locations will reach Soldiers, Families, Retirees, Civilians, and contractors at Fort Wainwright. Advertisement term is 12 months. Advertiser provides banner with wind vents and grommets. Installation May through September only.
CHENA BEND GOLF COURSE Pavilion sign, 24”x14” (limited to 12).............................. $600 Tee box sign, 3.5”1x1.5” (limited to 18).......................... $600 Driving range sign, 11”x8” (limited to 12).................. $250 Golf cart sign, 3”x15” (limited to 70)............................. $100 Beverage cart sign, 17”x23” (limited to 1)................. $500 Scorecard Ad, 3.75”X1.9” (limited to 3)......................... $1,500
SPECIAL DEALS: A. $2,500 - Pavilion Sign, Tee box sign, and Scorecard Advertisement B. $1,000 - Pavilion Sign and Tee box sign The Farthest North Military Golf Course in the World has been ranked #1 Golf Course in Alaska numerous times. Numerous tournaments are hosted at Chena Bend Golf Course annually. Chena Bend Golf Course hosted over 15,000 rounds during the 2011 season. The world-class course features an 18-hole course, 24-hour driving range, putting green and sand bunker, golf carts, beverage cart, club house, pro-shop, snack bar, pavilion, and equipment rental. Advertisement term is season, May through September. Advertiser provides logo in .eps format for Family and MWR to provide signage.
SPECIAL EVENT * Sponsorship opportunities and benefits not always available or applicable. ** Must include an opt-in clause on entry form or at receptacle allowing entrant to authorize or request additional information from Sponsor.
FREEDOM FEST
July 2012 estimated attendance: 6,000 The official U.S. Army Garrison - Fort Wainwright Welcome Home Event. Partner with us to welcome home our “Arctic Warriors!” Our all-volunteer force have returned from their overseas mission in Afghanistan, and they continue to protect our freedom and provide our liberty. Family and MWR will host a multiple day celebration for the whole Army Community. A variety of all-age activities including live entertainment, music, food and fun will honor our Soldiers, Families, Retirees and Civilians at Fort Wainwright.
OPPORTUNITIES:
Presenting Sponsor: $7,500 “Event Sponsor” benefits plus the following: Title Sponsorship of event (Family and MWR Freedom Fest, presented in part by XXX), Name listing on press release, Premiere banner placement on stage during event, Premiere banner featured during event, Banner featured at After Party, Announce four event marketing messages daily. Stage Entertainment Sponsor: $5,000 “Event Sponsor” benefits plus the following: Exclusive Title Sponsorship of Stage Entertainment, Premiere banner placement on stage during event, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. After-Party Sponsor: $2,500 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of After-Party, Banner featured at After-Party, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Children’s “Tundra Adventure Zone” Sponsor: $2,500 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of Children’s “Tundra Adventure Zone,” Banner featured at Children’s “Tundra Adventure Zone,” Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Beer Tent Sponsor: $2,500 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of Beer Tent, Banner featured at Beer Tent, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Event Sponsor: $1,000 Banner featured at event, Reserved exhibit space, Permission to distribute corporate literature, Logo featured on printed marketing collateral, Sampling and Couponing opportunity, Build direct mail database through giveaway**, Announce two event marketing messages daily, VIP meeting opportunity, Copy of all printed marketing collateral & printed media, Pictures of the event, and Logo featured on Partners Poster. Event Supporter: $999 and below Name featured on printed marketing collateral, Sampling and Couponing opportunity, VIP meeting opportunity, Copy of all printed marketing collateral & printed media, Pictures of the event, and Name featured on Partners Poster.
PREMIUM & FAMILY EVENT BENEFITS * Sponsorship opportunities and benefits not always available or applicable. ** Must include an opt-in clause on entry form or at receptacle allowing entrant to authorize or request additional information from Sponsor.
SPONSOR BENEFITS:
SUPPORTER BENEFITS:
1. Banner displayed at event.
1. Banner displayed at event.
2. Logo featured on event marketing collateral.
2. Name featured on event marketing collateral.
3. Logo featured on commemorative shirt.
3. Recognition at appropriate Partner level.
4. Reserved exhibit space with table and chairs. 5. Allow distribution of pre-approved corporate literature. 6. Allow Sponsor to engage in event giveaways to build direct mail contact database**. 7. Announce event marketing messages. 8. Recognition at appropriate Partner level.
PREMIUM EVENTS Event Sponsor................................ $500 and above Event Supporter............................ $499 and below
SUMMER FAMILY FUN RUNS June 04 & July 16, 2012 estimated attendance: 400
Running events promote Family health and fitness, camaraderie among Soldiers and a healthy competition for all participants. Sponsors can engage with the Army Community to cross promote their brand by providing prizes, trophies/medals, race recovery food and/or beverages.
MILITARY SPOUSE APPRECIATION May 11, 2012 estimated attendance: 500
The life of a military Family is one of unique challenges which Spouses continue to meet with grace and strength. We will celebrate the significant contributions of our Spouses with a memorable event. Over 250 spouses celebrated Military Spouse Appreciation Day 2011. The theme was an Alaskan Adventure where we featured many outdoor activities, camping tricks, tools of the trade, Alaskan fashion show, and lunch.
LIBRARY READING PROGRAM 2011 - 2012 estimated participation: 1,500
This exciting educational program engages both children and adults. The Adult Reading Program promotes literacy and is held in conjunction with the FNSB Noel Wien Public Library. The Children’s Reading Program boosts comprehension levels with increased vocabulary, socialization, and even selfdiscipline while earning prizes! The 2011 summer Reading Programs had almost 1,500 children and adult participants, while the winter Cabin Fever Reading Program included over 50 adults participants.
FAMILY EVENTS Event Sponsor............................... $500 and above Event Supporter............................ $499 and below
MARCH MADNESS March 30 - April 1, 2012 estimated attendance: 5,000
This annual three-day event features an Alaskan twist on winter sports! Participants and spectators from the local community join us for this Family-friendly event filled with numerous all-age activities at the Birch Hill Ski and Snowboard Area.
THE GREAT FALL HALL-O-PALOOZA
October 31, 2012 estimated attendance: 2,000 This fun alternative to trick-or-treating is a community event for Soldiers, Families, Retirees and Civilians at Fort Wainwright. This event celebrates the fall season and provides Families and teens safe entertainment, games, prizes and more!
GARRISON TREE LIGHTING AND HOLIDAY CELEBRATION December 07, 2012 estimated attendance: 2,000
This Family event begins with the lighting of the Post Holiday Tree. We offer many holiday activities including pictures with Santa and Mrs. Claus, various children’s games, family building activities, free ice skating, performances, and other entertainment.
ARMY COMMUNITY SERVICE OPPORTUNITIES NEWCOMERS ORIENTATION INFORMATION FAIR 3 months................................................................... $350 12 months ............................................................... $1,000
Maximize your investment today and associate your brand with the strength of the U.S. Army! Every NEW Active-duty Soldiers ranked O5 and below must attend this event within 60 days of arrival at Fort Wainwright. Family members, and Civilian employees are strongly encouraged to attend. Childcare is provided at no cost to attendees. With direct access to NEW Fort Wainwright Army Soldiers, Families, Retirees, and Civilians you can enhance your current marketing efforts and cross-market your brand with Army lifestyle trends to help shape brand preferences. Build a direct mail contact database* to drive traffic to your business, provide branded items to enhance the event while providing additional exposure. You will receive one reserved six-foot table in a premiere location to deliver targeted marketing messages to the viable market, with a stable income source. *Must include an opt-in clause on entry form or at receptacle allowing entrant to authorize or request additional information from Sponsor.
ARMY FAMILY ACTION PLAN CONFERENCE November 2012
Event Sponsor........................................................ $500 and above Event Supporter..................................................... $499 and below The Army Family Action Plan, AFAP provides the Army Community a “voice� in shaping their standards of living and identifying issues related to the current environment. Fort Wainwright volunteers are integral in the success of our annual AFAP Conference. Volunteers work in teams comprised of a delegate, facilitator, recorder, transcriber, issue disposition person, or conference committee member to identify, evaluate and prioritize the top community issues to be presented to Commanders and Army leaders for resolution.
SPONSOR BENEFITS:
1. Banner displayed at event. 2. Logo featured on event marketing collateral. 3. Reserved exhibit space with table and chairs. 4. Allow distribution of pre-approved corporate literature. 5. Recognition at appropriate Partner level.
SUPPORTER BENEFITS:
1. Banner displayed at event. 2. Name featured on event marketing collateral. 3. Recognition at appropriate partner level.
INTERACTIVE OPPORTUNITIES
GIVEAWAYS
Expand your marketing mix. Drive traffic to your business. Engage with the Army Community and build a direct mail contact database* to drive traffic to your business. Meet your promotional goals and enhance a sponsored Family and MWR event wtih your branded trinkets** for additional exposure. Identifying and appealing to Army lifestyle trends will help build brand loyalty while supporting the Soldiers, Families, Retirees and Civilians at Fort Wainwright. Example: Princess Tours provided a trip to Denali National Park at our annual Holiday Party. Example: USAA Insurance provided branded flashlights at our Oktoberfest community event.
*Must include an opt-in clause on entry form or at receptacle allowing entrant to authorize or request additional information from Sponsor. **Trinkets cannot exceed a $20 value.
EVENT ACTIVITY Make your brand interactive!
Interact with your target audience by hosting an experiential activity during a sponsored Family and MWR event to cross promote your brand and to help make an Alaskan experience, a memory! Example: Home Depot hosted Kid’s Workshops at many events to teach children do‐it‐yourself skills and tool safety, while instilling a sense of accomplishment and to help build self‐esteem.
PRODUCT SAMPLING & COUPONING Launch a new product or promote an existing one!
Enhance your brand image and build brand loyalty by delivering targeted marketing messages and interacting with the Army Community. A merchandising display or exhibit space will provide you the opportunity to interact with your brand to showcase your products or services at a Family and MWR event, while avoiding the advertising clutter. Example: Pepsi Beverage Company launched a new product at the Warrior Zone during a Single Soldier event to shape brand preferences and build brand loyalty.
2012
USAG - FORT WAINWRIGHT
MICHAEL CAMPBELL Commercial Sponsorship & Advertising Manager TEL: 907.353.9828 EMAIL: michael.p.campbell12.naf@mail.mil