Fudge Paper: Issue 2

PAPER/

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ISSUE 2:s/s13

•• THE FUDGE LOOKBOOK •• HOT STUFF! The secret product no stylist can live without •• B A C K TO T H E FUTURE •• PLUS Agent Provocateur Meadham Kirchhoff P h i l i p Tr e a c y Zaha Hadid

WWW.FUDGE.COM

FUDGE FOCUS S/S13 ‘IT’ PRODUCT WE’RE LOVING MATTE HED GAS WITH ITS INNOVATIVE AIR-HORN PACKAGING – IT’S MAKING A MAJOR NOISE! It gives a raw, matte texture for effortless results but still with plenty of staying-power. Essentially a high-end textured spray for boys – and none the worse for that. Girls can give it a blast too for beachy tendrils.

FUDGE GUEST LIST

EDITOR’S LETTER •• LISA OXENHAM ••

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’ve been in the fashion and beauty world for 15 years, working for the likes of Instyle and The Guardian, now I’m Beauty and Style Director at Marie Claire, UK.

I don’t think there’s been a more interesting and exciting time for our industry than now. After years of being told to do your own thing, it seems like people finally really are. There’s a whole new generation of bright young things who pick and choose how they want to express themselves – they have strong ideas about what they like and how they want to look.

That’s why I’m a huge fan of Fudge. It’s all about individuality and shouting about who you are – setting yourself apart. It’s an attitude that chimes perfectly with these times.

We’ve tried to capture some of that spirit of individuality and creativity in this paper. Be that from our interviews with the hottest new stars in fashion, to our buzz list of the year’s cultural highlights to working with Fudge collaborator and world-class architect Zaha Hadid.

Fudge’s Creative Director and undisputed king of the coifs, John Vial sums it up “Fashion is fun and a place for creativity and expression. It’s all about imagination – if you can dream it, you can wear it!” We hope you get as much fun and inspiration from the issue as we did from putting it together.

FOR FURTHER PRESS INFORMATION, PRICES, PRODUCT IMAGES OR QUOTES PLEASE CONTACT Eliane Banda at PZ Cussons Beauty eliane.banda@pzcussonsbeauty.com / 020 7759 9784 Customer service 020 7845 6333 facebook.com/fudgehair @FudgeHair

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JOHN VIAL

ANGELA

JAMES ROWE

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Fudge creative director

The Fudge Creative Director has been a stylist on runway shows for over 20 years collaborating with designers including Roland Mouret, Philip Treacy, Louise Gray and Hermes. His hairstyles have featured in countless international publications and he has worked with Zaha Hadid, L’wren Scott and Central Saint Martins.

John’s experience and enthusiasm have been key in the relaunch of the Fudge brand.

SCANLON ••

Stylist|Writer

Fashion addict Angela writes for Grazia, Tatler, and the Sunday Times Style Magazine – interviewing the likes of Christian Louboutin, Roisin Murphy and Kanye West along the way.

She’s also a reporter for RTE, a stylist and consults for brands including eBay, Monsoon and Diageo. Check out her comments on our Bright Young Things feature on page 5.

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Hair stylist

Trusted by some of the most renowned photographers in the world – including David Bailey, Ellen Von Unworth and Horst Diekgerdes – and a favourite hairstylist for the likes of Alexa Chung, Claudia Schiffer, Emma Watson and Liv Tyler. His ability to combine the magical with commercial has seen him work for Lanvin, Calvin Klein and Richard Nicoll.

For tips on how to get the perfect 1920s do head to the lust list. Hear which male celebrities he finds the most inspiring on page 17.

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CALLAM

SONIA

N ATA L I A V I E I R A

WA R R I N G TO N

DEVENEY

DE SOUZA

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A major figure at Vidal Sassoon from 1991 – 2006, Callam has personally created looks for a number of Sassoon commercials and was key to developing the company’s Asian product business. He has been a fixture backstage at the major fashion weeks and his celebrity clients have included Thandie Newton, Rachel Weisz and Amy Winehouse. Turn to page 2 to hear about his experience backstage on the Rankin shoot.

Make-up artist Sonia Deveney lives in London with her photographer boyfriend and two children. Her 14-year career has taken her all over the world for advertising shoots and catwalk shows in Paris, Milan, London and Hong Kong. She also worked for some of the edgiest editorial brands in the business including Numero, Tank, Nylon and Another Magazine. She created the looks for the New Model Army feature on pages 8-16.

Twenty five year old Natalia left Brazil five years ago to follow her dreams as a session stylist. As super hair stylist Snowden Hill’s right-hand woman she’s worked on this season’s shows such as Philip Treacy, Rag and Bone and Ralph Lauren. She uses what she’s learnt at the shows on her clients like Tamara Eccleston and loves styling big hair and wraps - like chignons and French plaits. See her handy work in the New Model Army shoot.

Hair stylist

Make-up artist

Hair stylist

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GET INSPIRED. GET CREATIVE! Fudge has teamed up with cult photographer and filmmaker, Rankin, to create the ultimate online Lookbook for those wanting to revamp their hair…

To mark the launch of Fudge.com, Fudge has teamed up with Rankin to produce a visual Lookbook, which features a series of videos and images of street cast men and women from the ages of 18 to 80. The Lookbook allows you to search a catalogue of inspirational hairstyles and create your own online scrapbook.

You can also upload your own photos and share ones you like with friends. Plus there are 15-second styling video tutorials by up-and-coming hairstylists to tell you how to achieve your perfect style. It’s the ultimate inspiration station for hair transformation.

HAIRSTYLIST

CALLAM WARRINGTON How was it working with Rankin?

Working with Rankin was complete cerebral overload, the energy from the unit was colossal – the music was louder than most clubs and a cast of thousands milled about the place. There must have been at least 20 assistants, setting up cameras, editing looks and making sure Rankin himself never missed a beat.

Pure creative genius, powered by one of the slickest studio operations I have ever witnessed.

Fudge is all about self-expression was individuality and self-expression important on the shoot?

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The beauty of the Fudge brand is that it lends itself to creatives of all spectrums. We had 80 year-old Molly Parkin in a blue wig sat next to the super cool DJ Princess Julia, chatting about art, while all the time the kids had everything from undercuts to rainbow panelled hair.

EACH WEEK WE’RE GIVING AWAY ONE FUDGE PRODUCT TO THE MOST INSPIRING HAIRSTYLE. UPLOAD YOUR PHOTO TODAY. VALID UNTIL 1ST APRIL 2013

VISIT THE LOOKBOOK ON FUDGE.COM AND SHOW US WHAT YOU’RE MADE OF

WWW.FUDGE.COM

Fudge does Fashion Cartoon capers

Speedy interviews with Fudge’s favourite hairstylistas

The catwalks went all Loony Tunes for S/S13 with super bright cartoony colours and Litchenstein-like patterns. Superheroes Betsy Johnson, Anna Sui, Mark Fast and Louise Gray had too much fun with eclectic collections – battling prints and silhouettes that speak to our inner teenager – plus OTT make-up and drugstore wigs galore. There was even explicit reference to Minnie Mouse at Meadham Kirchhoff as part of a special collaboration.

Wacky, energetic and bold, this fun, surreal trend will have you tuning in for more. That’s all folks!

S/S 2013 WAS A STANDOUT SEASON FOR MEN’S FASHION HERE’S OUR PICK OF THE GO-TO GUY DESIGNERS: CHRISTOPHER SHANNON This English folk dance collection had fashion watchers doing a jig with it’s far out fabrics, earthy homespun sensibility and eccentric patchwork pants.

RICHARD NICOLL This sporty, stylish, preppy collection is Richard’s first full men’s collection featuring slick sportswear, sculpted bomber jackets and preppy trousers.

No look is complete without a scattering of freckles over the nose and cheeks. After a life time of trying to perfect a flawless complexion, kisses from the sun are officially IN. Spotted at Sass and Bide, Kinder Aggugini, Holly Fulton and Moschino Cheap and Chic the models looked super cute. At House of Holland, St Tropez’s Global Skin Finishing Expert Nichola Joss gave the models a Californian glow with a geek chic spattering of freckles using wash off tan and a paintbrush for a look inspired by Litchenstein.

MARVEL-OUS HAIR TO MATCH Grab your paint and go crazy for graphic, geometric blocks of colour. Use neon or primary brights and go for a single colour splash from root to tip as seen at the Comme Des Garcons show. Ladies should go for Fudge Paintbox in Whiter Shade of Pale and guys – Fudge Paintbox in Clockwork Orange – the epitome of pop art cool.

I have the best team. They make it possible.

Inspiration for the Meadham Kirchhoff show?

This show was inspired by cherubs and Marie Antoinette. The softness of curls and child like innocence.

Why did you not choose wigs – curling and ringlets are so time consuming?

For the last few seasons I have used wigs on the Meadham Kirchhoff show so this season I really wanted to use the models own hair. It makes each girl a little more individual with her natural hair colour and creates a character with softer features.

How can we do this at home?

This fun look is easier to recreate than you might think. The best way is to do a tag set on your hair and sleep on it.You will have beautiful natural curls in the morning and you just need to pin it up with a handful of grips.

Are curls going to be big news for S/S2013?

There is a surge of natural curl textures that is coming into play, especially with AfroCaribbean textures. Less relaxers and weaves and more hair care.

What do you think of the 90’s scrunchie?

I love the scrunchie when it’s done right.

Thomas Tait did one last season made from soft leather. It was very chic and not cheap.

So how do you make the models’ over-styled hair look soft, shiny and bouncy?

Keep hair looking good by using the proper tools and techniques. Spending a bit more money on quality styling products is your first step.

MEADHAM KIRCHHOFF After six years away from menswear this cult duo returned with gusto. Converting a grand old London house almost into a squat – with pizza boxes, cigarette butts and petals strewn about the place – it was like a group of boho teenage boys had been left to go wild for a summer. The models had edgy DIY haircuts while lounging about in striped pyjama pants and trainers, kaftans, grungy distressed knits – and even one model in floral dresses in what must be a homage to Kurt Cobain. Fantastically off kilter and fun.

JAMES LONG Modern and graphic, the collection also has a darker, weirder side.

We see traditional checks with smashed up graphics or confused felt tip scribbles over geometric patterns.

JAMES PECIS We snatch a rare interview with the hair world’s latest super stylist Tip for surviving three shows in one day?

SPOT ON MAKE-UP

You’ve got males

TEN MINUTES WITH

What does fashion mean to you?

Fun.

Hairstyle of the season?

This was a season of fringes. I did it for Simone Rocha and it was found in Prada among others.

You see it in pop culture like Grimes and I have been doing a lot editorially.

Fave Fudge product for S/S13?

Matte Hed Gas is a staple for my kit. I can build any look when I use this to give structure to the hair.

Meadham Kirchhoff SS13

James Long SS13

Follow James Pecis at http://jamespecis.tumblr.com

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THE FUDGE LUST LIST

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16 TOP 10 TO LOOK OUT FOR IN 2013

Get inspired or get involved with this years coolest culture…

FILM// THE GREAT GATSBY It’s a big challenge to top the 1974 Warren Beatty and Mia Farrow adaptation of F. Scott Fitzgerald’s American classic. But if anybody can have a pop it’s Baz Luhrman and his 2013 extravaganza – ably assisted by Leonardo DiCaprio and Carey Mulligan of course.

Sure to prompt serious twenties fashion fever.

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EVENT// SHUT YOUR PRETTY MOUTH This super cool new fanzine celebrates female creative talent in its many splendid forms. They also run club nights from hippest Hoxton to Ibiza, Barcelona and beyond. The likes of Charli XCX, Icona Pop, Little Boots, Misha B and Sophie Ellis Bextor have all appeared on the SYPM all-female line-ups. And there’s plenty more girl power to come in 2013.

DESIGNER// ALEXANDER WANG He’s the hot young designer hooking up with French fashion MUSIC// house Balenciaga replacing their IGGY AZEALA creative director The Land Down Under is not renowned for creating world class MCs, let alone female ones Nicolas Ghesquiere.

With supermodel – but this sassy Aussie chicky babe is breaking Erin Wasson, Julia the mould. A YouTube sensation via her tracks Restoin-Roitfield ‘Pu$$y’, ‘My World’ and ‘Murda Bizness’, she and Azealia Banks also featured on Steve Aoki and Angger Dimas’ James Rowe gives on speed dial and a global club hit ‘Beat Down’. his tips for 1920s $25m turnover by style hair the age of 25 he was For a 20s bob ask your HAIR TREND// sure to catch their hairdresser to cut hair to DUAL-TEXTURED attention. We love his the jaw and graduate at the nape of the neck. Ask HAIR men’s and women’s them to remove weight but create texture.To style, work This indecisive hair do style – sportswear Fudge Hair Gum into wet hair. Divide into a low was spotted at the likes details with a tough, side-parting and comb flat.To create a lose finger wave of Derek Lam, Missoni, warrior edge. use section clips to hold the front in place then using Rag and Bone and a diffuser dry the hair. Once dry remove the clips and Giambattista Valli and define with a small amount off Fudge Fat Hed. is set to be the texture As for a men’s 20s style ask for a low side-parting with to wear your hair the top left about four inchs long and graduate at the for spring/summer. sides and back.To style, work through Fudge Hair Styles combine wet Varnish and comb into a low side-parting. Comb the with dry, matte with short side down and the longer side back. shiny and curly with straight. “Dual texture is FESTIVAL// a huge trend for fresh and modern hair,” says Fudge THE RETURN OF GLASTONBURY creative director John Obvious choice, we know, but after last year’s Vial. Up dos were in hiatus, simply everybody is going to be gagging on the act too with a for Glasto. The rumours about potential dishelleved, matte front headliners are already reaching fever pitch but, and glossy and sleek who cares? No matter who plays, we know this back or vice versa. will be the greatest party on Earth.

We recommend using Fudge Matte Hed THE POSE// and Hair Varnish for THE SNARL the best two-in-one Pouting is so last season. textures.

When the paps start popping in 2013, any self-respecting A-lister THE PHENOMENON// will bust out a snarl.

Blame the snark culture, THE RISE OF THE ‘ZINE blame Mckayla Maroney, We’ve all ready spoken about Shut Your Pretty Mouth, but 2013 sees a slew of the US gymnast who talented creative types putting their faith scowled her way to in paper with a host of quirky, cool zines. fame on the London The Mushpit, The Stool Pigeon and The Fly 2012 Olympic Games all go to show that in a digital age, when podium, blame a everything is available to everyone, there’s generation that are just too darned cool to smile something reassuring about holding a thing of beauty in your hands.

– whatever, you’ll be snarling with the best of them this year.

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EXHIBITION// DAVID BOWIE IS Part performer, part living work of art, the perfect pop star – who better than David Bowie to feature in this massive retrospective exhibition at London’s V&A? More than 300 pieces of Thin White Duke-related ephemera – including original costumes, set designs and his own instruments – will feature in this blockbuster show.

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THE GADGET// ANDROID CAMERA The Samsung Galaxy Camera is very much like a smartphone phone, with a huge 4.8 inch screen and possibly even a two year contract. Except it doesn’t make phone calls. It does, however, take very good pictures, which you can send to Instagram, Flickr, or Google+ via wifi or 3G.You can also edit video or images directly on the camera and of course browse the web, download Apps or via the Google’s Android operating system.

Download Skype and – hey presto – this nifty little snapper is now a video phone too!

BRIGHT

YOUNG THINGS DIP DYE DO’S

// MICHELLE MCQUILLAN

The Australian hair stylist and member of the Fudge Senior Art Team, loves the next generation of the dip-dye trend…

“This season is still about block colour and dip-dying.

If you want to go for a pastel shade bleach the hair first for the best colour results – the lighter the hair the stronger the shade. Then apply a pastel from Fudge Paintbox over the top.”

GO RED FROM ADVANCED NEW HAIR TECHNIQUES TO THE CRAZY NEW COLOUR CRAVES, THE WORLD’S BEST HAIRSTYLISTS AND AVANT GARDE CELEBRITIES GIVE US THE LOWDOWN…

GET A WIG

KEEP IT RAW

// ANGELA SCANLAN

TV presenter and stylist “For me it’s all about RED, fluorescent, roaring, vibrant ginger. I’m even thinking of kicking mine up a notch.

I also reckon I’ll be breaking out a scrunchie - the irony may be lost on some people but I think they’re ridiculously brilliant.”

GET SPOTTED

// MOLLY PARKIN

Author, painter and renegade fashion editor Molly tells us why it’s time to dare to go for bright wigs… // TRACEY HAYES

Fudge global head of technical training tells us how to colour hair in a raw, urban way…

“Colour applications will appear more raw and urban.

Think of abstract shapes – whether freehand, bleeding roots or fading towards the ends.”

“I have beautiful white hair but it’s very cold. John Vial made me a cobalt blue wig and that gave me the taste for colour. I’m in the process of getting a Schiaparelli pink wig made with a black layer underneath and fluorescent pink on top – it ties in with my black eye make-up and pink lips.”

// OLIVER PETO

Fudge creative technical trainer shows us how to achieve the sassiest prints on hair…

“Go for the leopard print effect. For best results start with a clean blonde base and using a couple of Paintbox colours such as Clockwork Orange and Gold Finger, use a paintbrush to create leopard print spots.”

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FUDGE VENTURES 06

[ W H AT W E ’ V E B E E N U P TO S I N C E W E L A S T S P O K E … ]

LIN GE R I E LON D ON AGENT PROVOCATEUR & ATSUKO KUDO SHOW

SNOWDEN HILL 60 SECOND INTERVIEW

Which celebrity did you have the most fun with backstage and why?

Hairstylist Snowden Hill tells us how it was working on the first Agent Provocateur show in five years and how to style hair for maximum sex appeal…

What was the hairstyle of choice to go with sexy corsets and latex?

How was it working on the first Agent Provocateur fashion show in five years?

Absolutely amazing! It was a real honour.

Abbey Crouch. She was very cool, friendly and professional. And I love the Geordie accent.

Because the Agent Provocateur collection was so sexy, we were able to create a fantasy of goth, rock chic, military and glam.

What did you think of Atsuko Kudo’s latex designs?

Love love love! Fashion at its sexiest!

“My top tip for sexy hair is lots of volume and shine. Backcomb crown, use Fudge Skyscraper hairspray, and loosely shake hairstyle with your fingers and style as desired.”

How many heads of hair did you and your team have to style? A lot, right? How was that?

What was your inspiration for the Atsuko Kudo show?

What was your favourite look and how can we get it?

Who is your dream client?

Between myself and 35 Fudge hairstylists we styled five different hair looks on an epic cast of 100 models, dancers and aerialists. Myself and the senior stylists also styled the locks of Abbey Crouch (Clancy), Sarah Harding, Peaches Geldof and Zara Martin.

I loved the celebrity big, bouncy, sexy hair.

Prepare the hair with Fudge Root Juice to create volume at the roots, blow-dry the product in with a round brush, lightly backcomb, then tong loosely, tip the head upside down and spray with Fudge Skyscraper. Throw head back and casually shake using fingers to place and style into messy centre part.

“Snowden and the Fudge team have created unique, glamorous hairstyles that perfectly compliment the themes. The hair truly represents this intimate collection.”

SARAH SHOTTON, CREATIVE DESIGNER AGENT PROVOCATEUR

Atsuko’s collection was inspired by unfulfilled love and Wong Kar-wai’s film ‘In the Mood for Love’. I took inspiration from the film and created a beautiful 50’s glam inspired beehive.

The soft, feminine hairstyle marries perfectly with the dreamy latex designs.

I love working with Kylie Minogue. She is always so professional and such a miniature superstar.

I’m always in awe of her and her career. Next is Madonna – I would love to get my hands on her hair.

Lingerie London is an annual event held to empower women in poverty stricken areas through microfinance loans - how do you empower women through hairstyling?

Hair has the instant power to change someone’s mood or feeling. Quite often you will find hairstyles with volume at the crown or on top of the head brings out the best in ones features and instantly empowers someone.

ZAH A H AD I D POP UP SALON ZAHA HADID DESIGNS A POP-UP SALON FOR FUDGE The Fudge pop up salon was installed in a monochrome gallery space in Clerkenwell designed by the world-renowned architect Zaha Hadid and her team, for five days to coincide with London Design Festival and London Fashion Week. “Zaha wanted to share that beyond buildings we have a large design portfolio of furniture and product design, and Fudge was excited to have her work as a backdrop to their avant garde approach to hairstyling,” explained project architect Melodie Leung.

“There exists much more fluidity now between art, fashion and architecture – more cross pollination in the disciplines which can be built upon in collaborations.”

ZAHA HADID

P H IL IP TR EA C Y SHOW S/S13

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PHILIP TREACY TELLS US ALL ABOUT HIM AND HATS… What influenced your sensational show?

African woman’s exuberance and her different approach – they dress for themselves.

How was it asking Lady Gaga to open your show?

HAT H AI R

BY JOHN VIAL NOW YOU HAVE YOUR HAT JOHN VIAL GIVES YOU THE HAIR DO’S AND DON’TS… DO avoid static cling by going for hats made from materials like wool, cotton or cashmere.

DO wear hats that sit loosely on the head such as berets, floppy styles and caps as they won’t leave a dent in the hair.

DO create texture first if your hair bends easily.

Twist your hair into pin curls and flat iron for soft waves - spritz with medium-hold hairspray and brush out when completely cool.

DON’T wear synthetic hats as they will flatten your hair.

Beanies and tighter hats force hair to tighten against the head, which will make your scalp perspire.

DON’T wear a hat if your hair is damp as it’ll dry in the shape of the hat.

DON’T forget to use a volumising spray or mousse to build body in the hair before putting a hat on to counteract the flattening effect.

Fudge is proud to be the official sponsor for the London Collections: Men.

She suggested it to me when I went to see her in concert. I’m a great fan of hers – she’s young and talented and has a unique style. She’s not about having a beautiful hairdo and a spangly dress – she’s got her own sense of individual beauty.

What is your idea of contemporary fashion?

It’s an individual way of dressing up. Designers no longer dictate fashion.

People now choose what suits them. Hats fit in well as they’re about selfexpression.

Your show was also inspired by Michael Jackson. Tell us about that?

He was the ultimate African-American dresser – he had a unique style, approach and image – no one ever looked like him or dressed like him. We still remember his image tricks from his gloves and trilby to sparkly socks and short trousers.

Why do people wear hats?

It’s very personal when people wear hats and it’s usually for themselves – they make you feel good. They are a form of self-expression and a distinctive part of every culture.

What do you like best about your job?

I have the opportunity to change the perception of hats in the 21st Century.

I also have a very diverse customer base from Prince Charles’ wife to Lady Gaga. Hats are a part of an ultimate occasion in people’s lives – it’s about making someone feel a million dollars. And there’s a responsibility to that.

Do hats suit everyone?

Yes – everybody has a head and the potential to wear hats – the best thing to do is try – its primary function is to give you confidence – they make you feel different – it’s self entertainment.

B A C K TO

THE FUTURE RETRO HAIRSTYLES SWAMPED THE CATWALKS Super-groomer Dale Ted Watkins helps you to decide which decade do is for you…

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“We’re now in a grooming revolution.

Designers are taking visual cues of masculinity from the 20th Century, so classic looks are being revisited. Men are rediscovering themselves following on from year zero of the punk and androgynous era. This is one reason why the beard is popular again. Up to the 1960s male hairstyling was very masculine and “barber shop”.

Now men really care about the way they look again. They are willing to look further afield for inspiration, hence we have seen a lot from the 1920s, 30s, 40s and 50s. But don’t write off androgyny completely. Going forward that will be the next big thing – think Mark Bolan, Bowie and the Dandy. Exciting times.”

1930s slick back

1950s quiff

Think Edward Windsor aka Mr Simpson, Old Etonians,The London Dandy.

This style is inspired by the Teddy Boy, Ducks Arse, Elvis and Tony Curtis.

KEY SHOW

KEY SHOW

KEY KIT

KEY KIT

HOW TO

HOW TO

Dior Homme Hair Varnish 1. Those with curly or unruly hair should start off by creating a side-parting, then blow-drying in the opposite direction.

2. Using the palms of your hands liberally apply Hair Varnish.

If your hair is straight apply the product to damp hair and miss out the blow-dry.

3. Create a flat shiny finish using a finetoothed comb and smooth hair down.

4. Finish with Head Shine for a super glossy finish.

Kris Van Assche Fat Hed

1. The key to this look is to create lift before styling. Take a Denham brush (the bristles are slightly round on the base of the brush to create volume), face the mirror and blow-dry in a forward motion starting at the crown of the head, working your way to the hairline.

2. Lightly polish the hair and style back with glossy Fat Hed but don’t overload with product.

3. Using a widetoothed comb, lift from the root again and mold into a quiff.

Dale Ted Watkins

1980s militant fringe

1990s neon grunge

This style is about The Lost Boys, New Romantic, Spandau Ballet and Blitz kids.

With this hairstyle we see Kurt Cobain, 90s grunge and the adaptation of a 4am home-dye!

KEY SHOW

KEY SHOW

KEY KIT

KEY KIT

Raf Simons Textures French Styling Milk and Matte Hed Gas HOW TO

1. Apply a matte styling product such as the Textures JAMES ROWE TOP FIVE HAIRSTYLES I think it’s important that a guy never looks like they are trying too hard. It’s so much cooler!

1. Ryan Gosling 2. Tom Hardy 3. Ryan Reynolds 4. Eddie Redmayne 5. Christian Bale

French Styling Milk to the hair and

blow-dry through with a diffuser for root lift and minimal structure.

2. Shape at the front of your head.

3. Use volume spray Matte Hed Gas and scrunch to create a textured finish.

Photography by Matthieu Lavanchy

Meadham Kirchhoff Paintbox, Textures French Styling Milk and Aerosol Rock Spray HOW TO

1. Using a tint brush, apply product straight from the tube onto damp hair.

The colours are just like paint, so can be mixed in the same way. Add another layer on top of the first one to intensify.

2. To give the colour depth, mix in shades that compliment the first base coat – such as green and blue.

3. Finish by styling with Textures Milk and Aerosol Rock Spray.

•• NEW MODEL ARMY Freshest talent f o r 2013

WWW.FUDGE.COM

PAPER/

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ISSUE 2:s/s13

The New Model Army FROM THE PHOTOGRAPHER TO DESIGNERS AND CATWALK STARS WE CHECK OUT THE FINEST FUTURE FACES OF 2013…

Photographer Luc Coiffait Hair by Fudge Creative Styling Team Make-up by Sonia Deveney

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Describe what you do to someone who doesn’t know you?

I capture the personality of people, photograph the product of my imagination and incorporate stunning fashion designs of others... all from my own interpretation.

What are you working on now?

I have a number of exciting editorials and campaigns I have been trusted with shooting. Although I am most excited about my collaboration on a fashion video with Saddington and Baynes.

What’s your vice?

I am obsessed with collecting fashion magazines – particularly vintage ones. I like to analyse what makes a good or interesting photograph to spark my imagination.

What are you obsessed with right now?

Anything by Katie Eary and Dominic Jones.

Katie’s skate culture-inspired collection reminds me of my former skating days and feeds my desire for bright clothing and unique prints. The violence of Dominic’s jewellery is so sexy and unique – keep an eye out for his colourful new range (DJ by Dominic Jones).

Hair by John Vial using Fudge Hair Shaper

•• LU C C O IF FA IT PHOTOGRAPHER

Describe your style?

My shoots tend to be very relaxed and laid back which is reflected in my style. I like to show a bit of personality and emotion in my images, which has led to a more portrait style of fashion photography. The more I can use natural light, the better....I still like to play with lighting techniques though.

What do you like about your hairstyle?

For five years I had blonde or colourful hair, changing it drastically every couple of months trying to find a style I loved.

Ironically, I preferred my natural colour and a pretty relaxed style for convenience.

This is how I have had it now for a while, sometimes chopping into it a bit.

What’s the best piece of advice you’ve ever had?

Create your own reality.

www.luccoiffait.com twitter /instagram: @luccoiffait

•• K AT IE EARY FASHIO N DESIG N E R

Describe what you do to someone who doesn’t know you?

If anyone asks then I tell them that I’m a fashion designer, very quickly followed by an over compensated explanation of why. Don’t ask me why... I find fashion intimidates people so much so I almost wish to retract my job title as quickly as it leaves my mouth.

What are you working on now?

Autumn/Winter 2013 men’s and women’s collections, production of clothes for S/S13 and a big launch of my ecommerce store. It’s a very stressful time.

What’s the best piece of advice you’ve ever had?

When it starts becoming a chore rather than a joy its time to move on. This can be applied to any life situation.

What’s your vice?

Ballet, swimming, reading, oh and hitting it hard on a Saturday night.

What are you obsessed with right now?

My AW13 collection! Vampires. Death in Bloom.

Describe your style?

Chic rock, with a twist of Harlem.

What do you like about your hairstyle?

How it can hold its shape like a Manga character. www.katieeary.co.uk

Hair by Natalia Vieira De Souza using Fudge Root Juice and Skyscraper

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•• I H AV E O V E R F I V E M I L L I O N VIEWS ON YOUTUBE ••

Describe what you do to someone who doesn’t know you?

I am a trained dancer and upload home-made dance covers of Japanese and Korean pop videos. I have over five million views on YouTube.

What are you working on now?

MyYoutube videos, keeping up my dancing and auditioning for jobs.

What’s the best piece of advice you’ve ever had?

People are always going to judge you whatever you do, so just do whatever you want in life and the people you want in your life will appear.

What’s your vice?

Chocolate.

What are you obsessed with right now?

Japan.

•• K ELSEY E LLI S ON AK A K IMO NO T I M E

Describe your style?

Young, fun and colourful – a unique mix of Harajuku/K pop trends meets British avant-garde punkiness.

What do you like about your hairstyle?

It really shows my personal style off and it’s so fun to co-ordinate with my outfits. www.youtube.com/kimonotime

THE DANCER | YOUTUBE SENSATION

Hair by John Vial using Fudge Head Shine and Paintbox

Describe what you do to someone who doesn’t know you?

I sing, I rap, I’m the Airwave Hustler!

What are you working on now?

I have been writing new music for the past six months that will be released this year. Also I’m re-releasing my track Airwave Hustler with a Shift Key remix that can be downloaded for free on airwavehustler.com.

What’s the best piece of advice you’ve ever had?

Don’t fart in an elevator.

What’s your vice?

Stella Artois and cup cakes.

What are you obsessed with right now?

Bows, I love bows! Especially my bows from OneOffPinkRibbon – they custom make them for me. I have about 55 different kinds, from teeny tiny to super uber sized.

Describe your style?

I like to mix it up. I mainly shop in charity and vintage shops because I’m more likely to find unique pieces. I like to create an outfit that works just for me. I’m inspired by grannies and 80s hip hop lady divas.

What do you like about your hairstyle?

•• M ER C ED ES

It’s big :)

www.airwavehustler.com

T HE RAP ARTIST

Hair by John Vial using Fudge Gloss and Textures Ant-Frizz Deconstruction Spray

•• TOM H AR D LE S S T- S H I RT D E SIG N ER

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Describe what you do to someone who doesn’t know you?

Ha! This is always a tricky one without sounding like a pretentious fool. I usually say I’m a clothing designer - I make I Am Vibes T’s as well as a singer and musician for a band called I Am Luxe.

What are you working on now?

I Am Vibes jewellery, leggings, custom sleeved hoodies, faux sleeve hoodies with I Am Vibes back patch. Amongst working on these items I’m constantly trying to fit song writing in.

What’s the best piece of advice you’ve ever had?

It is only with the heart that one can see rightly; what is essentially invisible to the eye.

•• BLACK ON BLACK

What’s your vice?

Meditation.

What are you obsessed with right now?

I’m not much of an obsessive person as I think you should be constantly growing and moving forward BUT saying that I guess I’m obsessed with projecting my energy with my I Am Vibes.

Describe your style?

Black on black on black.

What do you like about your hairstyle?

I guess it represents my free flowing personality. I do have a “love/hate” relationship with this barnet though. www.iamvibes.co.uk twitter/instagram:@iamvibes www.iamluxe.co.uk twitter@LUXEuk

ON BLACK •• Hair by John Vial using Textures French Styling Milk

•• A L EX IS K N O X STYL IST

Describe what you do to someone who doesn’t know you?

I’m a freelance fashion stylist, working with celebrities and musicians, and in fashion from street-wear to Milan Fashion Week. I’m also fashion director at Notion magazine and DJ all over the world, which is a super way to get to know many amazing people.

What are you working on now?

•• MAYA VON D OLL 13

ENTREPRENUER|SINGER|SONG WRITER

Describe what you do to someone who doesn’t know you?

I’m working with the amazing musician Charli XCX – and we DJ together. We are both basically the love children of the Spice Girls.

I’m also styling Kimberly Wyatt for her Sky 1s TV show Got To Dance.

What’s the best piece of advice you’ve ever had?

My late Grandfather, who was a huge inspiration and support to me, told me, “Alexis never be a follower of the trends, set the trends.

Be who you want to be and don’t worry about the rest.” He always tried to get me to turns my cuffs back and be super smart, which didn’t mix so well when I was going through my grunge phase.

I write pop songs for myself and other artists and I run a magazine dedicated to girls in music.

What’s your vice?

What are you working on now?

What are you obsessed with right now?

I’ve just put out my solo EP ‘Fresh From the Fight’, I’m rehearsing for shows in the UK, Russia and Asia, and I’m planning the next ‘Shut Your Pretty Mouth’ party in London.

What’s the best piece of advice you’ve ever had?

From my dad: ‘Fail to prepare, prepare to fail’.

What’s your vice?

How long have you got?

What are you obsessed with right now?

Finding a new perfume to match the new era ahead - finally putting out two years worth of work – my solo album.

Describe your style?

Feminine, decayed glamour, Guy Bourdin muse.

What do you like about your hairstyle?

OMG I am obsessed with puddings. Girl eat the cake!

I love cyber rave wear. While hunting about online I discovered a designer called Dane London, who was huge in cyber rave wear in the 90s and also made some of the Spice Girls tour costumes! I tracked him down and it turned out he lived down the road from me. He has been kindly providing me with all my DJ costumes and we’ve been collaborating.

•• WHEN IT S TA R T S BECOMING A C H O R E R AT H E R THAN A JOY I T S T I M E TO MOVE ON ••

Describe your style?

Cyber, warrior, kawai, pony-tailed, plat-formed princess.

What do you like about your hairstyle?

My hair is so quick and easy to do, plus it’s big, fun and memorable. I like to think it’s my trademark. www.alexisknox.com

It looks effortlessly chic.

www.mayavondoll.com facebook.com/mayavondoll twitter/mayavondoll Hair by John Vial using Fudge Hot Hed Style Whip

Hair by Natalia Vieira De Souza using Fudge Gloss and Skyscraper

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•• L E I GH K E AT E S H AI R S T Y LI S T

Describe what you do to someone who doesn’t know you?

I’m always greeted with blank faces when I say I’m a session stylist, so I just keep it simple- hairdresser: Brush, spray, juzze.

What are you working on now?

My goal is to regularly head hair teams back stage at fashion week, so everything I’m doing at the moment is to position myself towards that. I’m constantly looking to improve and grow.

What’s the best piece of advice you’ve ever had?

Embrace change.... If you always DO what you’ve always DONE, then you’ll always GET what you’ve always GOT. •• I ’ M A LWAY S G R E E T E D W I T H B L A N K FA C E S W H E N I S AY I ’ M A SESSION STYLIST ••

Describe your style?

I wear a lot of vintage wool blazers and old lady cardigans. I’ve found my best ones at car boot sales and charity shops, (you cant beat an original Harris Tweed for 50p!).

I tend to wear these with converse, black skinny jeans and a ‘Long Clothing’ tee shirt.

I would describe my look as an ‘English gentleman after a night on the streets’.

What do you like about your hairstyle?

That I can tie it back.... Especially while working. www.leighkeates.co.uk

What’s your vice?

Leaving things to the last minute.

What are you obsessed with right now?

I’m obsessed with hair dust products.

Whether I’m using them to create volume, separate tendrils or get a matte finish.

Hair by Natalia Vieira De Souza using Fudge Textures Creative Styling Dust

•• FA BI O DJ

Describe what you do to someone who doesn’t know you?

A load of computers, words, some noise and an indefinite number of long nights.

What are you working on now?

Preparing my single releases for next year and the next EP “Fade” which shall be with you soon.

What’s the best piece of advice you’ve ever had?

Sometimes it’s difficult to recognise opportunity because it can come across as a mountain of hard work.

What’s your vice?

Serial Dating.

What are you obsessed with right now?

Kendrick Lemar’s album.

15

Describe your style?

Simplistic, French, greasy and understated.

What do you like about your hairstyle?

It can make a casual outfit smart and dress down something too serious. www.fabiolendrum.com

•• SOMETIMES I T ’ S D I F F I C U LT TO R E C O G N I S E O P P O RT U N I T Y ••

Hair by Dale Ted Watkins using Fudge Fat Head

Describe what you do to someone who doesn’t know you?

I’m a model and I’m responsible for marketing at a high profile venue in London.

•• EA R L ATK IN SO N M O DEL

What are you working on now?

Preparing for the men’s shows next year, launching a new night and crowd control.

What’s the best piece of advice you’ve ever had?

I have three: “You’re going to be ok soon”, “The first step to getting what you want out of life is this: decide what you want”, “The best way to make god laugh, is to tell him your plans”.

What’s your vice?

Late nights.

What are you obsessed with right now?

My girlfriend.

Describe your style?

Confused.

What do you like about your hairstyle?

It’s very time efficient.

www.nevsmodels.co.uk www.facebook.com/BodosSchloss www.bodosschloss.com

16 Hair by Dale Ted Watkins using Fudge Hair Varnish

Describe what you do to someone who doesn’t know you?

I used to edit The Hunger and the website, hungertv.com, Rankin’s bi-annual culture magazine. I left in October to become a freelance editor, writer and creative consultant. I wanted to work on more documentary features and personal projects, as well as interviews for other magazines liked Dazed, i-D and House.

What are you working on now?

I’m currently planning a trip with a photographer to Europe, we want to work together on a book. I’ve also been interviewing some incredibly interesting artists and looking for a workspace to get me out of my tracksuit. Well, out of my home tracksuit, I do love a tracksuit.

What’s your vice?

Booze.

What are you obsessed with right now?

Adamski’s NRG - song and video. Been reading a lot of poetry too – T S Eliot blows my mind.

Describe your style?

Timberland jacket, Black Flag t-shirt, short shorts, Nike socks with platform sandals ... sporty grebo.

What do you like about your hairstyle?

I have a weave at the moment as for the last few years I’ve had my hair short. I like being able to tie it up in a side pony, real girlie. www.ae-p.me

What’s the best piece of advice you’ve ever had?

•• AMELIA PH I LLI PS JOU R NALI S T | B L O G G ER

This from Paul Valery: ‘One should be light like a bird and not like a feather.’ There’s tons I hear with good intention and never pay any attention to. The most reassuring advice is from TV show Bored to Death: ‘Keep doing what your doing. It’s not boring, and that’s all that counts’.

Hair by Natalia Vieira De Souza using Fudge Ends

Describe what you do to someone who doesn’t know you?

I collaborate with directors and photographers on music videos, commercials and feature films, then design, build and dress sets and scenery. Essentially I am responsible for every thing the camera sees. Minus the people of course, I hear they take at least nine months to make, and even then they only come in fun size.

•• D A N IE L MA CLAGAN ART D I R E C TO R

What are you working on now?

A set for Grace Jones at the Playboy club and a set for Minimus – a short film about an unlikely gladiator.

What’s the best piece of advice you’ve ever had?

“Self-confidence is the first requisite to great undertakings,” by Samuel Johnson, although my mother once gave me the advice that has really helped me through the years: “If you take the tea bag out too early you end up with a pot of witches piss.” Take that as you will - mine’s with two sugars!

••

What’s your vice?

Hats! One can never have enough hats and I feel like there aren’t enough occasions stipulating the use of them. I have a soft spot for fedoras and trilbies, not so keen on the pork pies unless we’re talking about the edible variety.

What are you obsessed with right now?

I’m getting involved in the research for the Minimus set – I have to make sure everything looks just as it does in Roman times, from doors, mosaics, depictions, weaponry, right down to candles.

Describe your style?

I like elbow patches – wouldn’t put them on my knees though. Sebastian Horsley (author of Dandy in the Underworld) once commented that I was a real dandy. I thought that was quite sweet particularly coming from a man of such unusual taste.

What do you like about your hairstyle?

It’s probably long enough now to plait into a scarf so now I can keep warm in the winter. www.danmaglagan.com

E S S E N T I A L LY I A M RESPONSIBLE FOR E V E RY T H I N G T H E CAMERA SEES ••

•• EACH WEEK AT M T V I S TO TA L LY DIFFERENT SO IT’S A LWAY S FRESH AND EXCITING ••

Describe what you do to someone who doesn’t know you?

I’m an MTV presenter. I also model, style and work for Fiasco magazine.

What are you working on now?

I’m presenting MTV News every day with a few celebrity interviews and red carpet events. Each week at MTV is totally different so it’s always fresh and exciting. I have a few DJ sets coming up this month in Dalston so need to work on that and then it’s time to work on the next issue of Fiasco.

What’s the best piece of advice you’ve ever had?

Man the f**k up.

What’s your vice?

Almost everything.

What are you obsessed with right now?

www. thevestimaniac. blogspot.com Hair by Natalia Vieira De Souza using Fudge Hot Hed Style Whip and Skyscraper

I’m quite an obsessive person, so quite a lot of things. Cupcakes, hats, tattoos, skeletal attire, hamsa hands, chocolate and Rastafarians… to name a few.

Describe your style?

Difficult to answer...but it usually ranges from ‘slutty gothic barbie’ to ‘homeless man’.

What do you like about your hairstyle?

I love being blonde! And my hair kind of just stays wherever you put it. Comes in handy.

17 Hair by Dale Ted Watkins using Fudge Salt Spray with diffuser

•• R EB EC C A D U DL EY P RESENT ER