Fudge Paper: Issue 1

fudgE PAPER ISSUE 1:2012

latest beauty innovations P3

q&as with tracy hayes, snowden hill & john vial P4

fudge’s lucky 7 P7

fudge predicts p8

whatthe

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Barber B, Fudge Hair Tattooist ‘Fudge has helped me create revolutionary, intriguing and inspirational hair designs that jump off the page. Using Fudge Paintbox and styling products, I’ve created HD Hair Tattoo and Design – the very latest in high definition hair tattooing.’

Guillaume Vappereau, Session Stylist & salon owner Guillaume Vappereau Studio ‘Not only does Fudge have a cool street edge, but it is also a useful product to carry. It very much champions the individual and breaks styling boundaries. I’m most looking forward to watching something good become amazing.’

Karen Dacre, Fashion Editor of London’s Evening Standard ‘Of course, what’s lovely about the Paintbox product is that it contains no ammonia and thus, is far less harmful to the hair.’

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FUDGE PAPER

Fudge has bounced back onto influential radars like an ever-increasing circle. First launched in the early Nineties, Fudge introduced Hair Shaper, a product brilliant for shorter hair. Men especially went mad for the unique product, which is now a cult classic.

In 2002, Adee Phelan styled David Beckham’s mohawk with Fudge Hair Shaper and once again the frenzy continued. Now, more recently, a broad section of females are rumoured to have adopted it: Michelle Williams and Frankie from The Saturdays have been linked to Fudge by the media.

‘The truth is, we’re not 100% sure if they do use Fudge, it’s more likely that it’s used by their hairdressers. What is true to say, is that while these two girls have different celebrity appeal – a red carpet starlet and a pop princess – both have their own beautiful identity and attitude, reflecting the uniqueness of Fudge,’ John Vial, Fudge Creative Director Presently though, the strength of Fudge is not just the cults, but also its expansive range: ‘There are products for every hair type, so no matter what challenges a stylist finds on a shoot, or at a show, there is a solution. The fact is, session hairdressers are brilliant at what they do, but they still need tools to help create incredible results,’ Global session stylist, Snowden Hill One hero product that the fashion and music world have recently seized hold of is Fudge Paintbox Colour. Launched in 1995 it is not exactly new to the brand’s resume; but the vibrancy of the range has never been more relevant. It’s also the perfect consumer take-home product as it can be blended with other Paintbox colours (like Whiter Shade of Pale) to create pastel tones – it’s also semi-permanent.

Charlie Le Mindu first used Paintbox on Lady Gaga in 2010 and since, Katy Perry, Rihanna and Kelly Osbourne followed suit by adding brighter colours to their locks. And, of course, there is model and Forever 21 campaign star Charlotte Free, who last season graced the catwalks with bleached candyfloss hair.

We are all a little bored of the safe, recession-look and a sway in this direction has happened gradually and organically – with Fudge going back to its artisanship roots, and embracing colour. The hairdressing industry is a creative hub and Fudge wants to celebrate just that.

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FUDGE PAPER

latest beauty innovations create a world first in hair Trailblazing ahead of the rest, Fudge has put French Green Clay into hair with six MATTE MINERAL TEXTURES products. Although this natural material, which is sourced from bedrock quarries in France, is used in cosmetics it has not until now been applied to hairstyling.

Two standout session styling products are the Aerosol Rock Spray, which as the name suggests, provides a rock-hard hold for texture and support. Helpfully it can be easily brushed out – so it’s great for session styling.

And the French Styling Milk - this can either be applied gradually, with fine layers, or, for more abstract and exaggerated results, bigger bolder layers can be sprayed.

The clay creates a unique texture and movement in hair that has never so easily been achieved, but totally in line with the gradual alteration towards ultra-modern multidimensional finishes. “it’s our new hair crush and is amazing for creating weird and wonderful textures and shapes” says Fudge Global Session Stylist, Snowden Hill

John Vial, who is pioneering this trend, predicts a hair backlash: ‘MOVING FORWARD THERE WILL BE A REACTION AGAINST THE OVER-IRONED, OVER-STYLED, GLAMOROUS HAIR WE HAVE BEEN SEEING. THERE WILL BE A GROWING NEED FOR A FRIZZLE, A FRAZZLE, A CRIMPLED OR A CRIMPED – TEXTURED HAIR WILL BECOME A VERY IMPORTANT PART OF OUR EVERYDAY LIFE.’ John Vial, Fudge Creative Director

Fudge Textures = six products in five different forms: powder, clay, aerosol, wax and milk: RAW VINTAGE CLAY This pliable product is designed to create unstructured hair styles for medium length hair CLASSIC CLAY WAX Adds structure and shape to short and moulded hair; think quiffs and modern mohawks FRENCH STYLING MILK For defining and distressing longer hair, the more layers, the greater the texture achieved CREATIVE STYLING DUST Shake at roots to amplify finer hair, creating volume without stickiness ANTI-FRIZZ DECONSTRUCTION SPRAY This multi-functional tamer and defrizzer is a blow dry or finishing spray that also holds curls and provides moisture AEROSOL ROCK SPRAY For controlling and crafting bold textures, up-dos and the more avant garde looks

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q&a

S E Y A H TRACY

FUDGE HEAD OF TRAINING AND INTERNATIONAL COLOURIST TRACY HAYES PLANS TO MERGE HER WORLD CLASS COLOURING TECHNIQUES WITH FUDGE’S HIGHLY DIVERSE COLOUR RANGES, WHILE MAINTAINING HER OTHER STRENGTH, TEACHING. HER CREDENTIALS INCLUDE UK CREATIVE COLOUR DIRECTOR OF VIDAL SASSOON, WHERE SHE WAS RESPONSIBLE FOR EDUCATING THEIR INTERNATIONAL COLOUR TEAMS.

WHAT’S YOUR KITBAG ESSENTIAL? Fudge Paintbox colours - I love incorporating bright shades into what I do. And also my needle combs, tint brushes and combs.

WHAT IS YOUR FAVOURITE FUDGE PRODUCT? The Fudge colour range is my new obsession and for after-care the Dynamite Conditioner, which is great for treating hair that has been coloured.

Looking after your hair after a colour treatment is very important.

HOW RELEVANT DO YOU THINK FUDGE’S PAINTBOXES ARE TO TODAY’S HAIR TRENDS? Paintbox is great for people who want to experiment. And there are obviously all the festivals coming up – so people will love to experiment with its shades. Also Fudge has the Headpaint range, which is more classical, but does fantastic colours and shines in more traditional shades, perfect for your general day-to-day salon use. Fudge is unique because it carries both brands.

Image and creative direction by Saco Academy

WHAT IS YOUR BIGGEST HAIR DISASTER? Probably bleaching my own hair in my twenties. When I look back at photos, because I am so dark, it was absolutely dreadful on my skin tone. But it was in the New Romantic era…

IF YOU COULD GIVE ONE GENERAL HAIR TIP TO THE PUBLIC, WHAT WOULD IT BE? Really look after your condition, do not over process with technical processes, like colouring - the hair can only withstand so much. If you overdo it; your hair will look rubbish, so there’s no point.

Who would be your dream passenger to sit next to on a long haul flight?

My husband. We work so much apart, as he travels around the world all the time for his job too (he is the International Creative Director of Vidal Sassoon).

It would be the one time I could sit down next to him for twelve hours with no interruptions.

WHAT MUSIC ARE YOU LISTENING TO AT THE MOMENT? At the moment, I’m trying to get ready for the summer, so all the old Café Del Mar albums.

WHO ARE YOUR HAIR ICONS? As a colourist (I don’t cut hair at all), I was trained under Annie Humphries who – although now retired – was the international Creative Director for Vidal Sassoon.

I was also based there for about 25 years, so I’d say Annie, and she is famous worldwide!

WHAT THREE CELEBRITIES MOST DEFINE WHAT FUDGE IS ABOUT? Jessie J, with all her dipped ends and she’s always changing her colours on those; Rihanna, because she goes from blonde to red to dark; Katy Perry and Kelly Osbourne for heralding neon and pastel hair colours – that’s actually four!

WHAT IS YOUR FIRST FASHION MEMORY? I remember when I was twelve being allowed to own a PVC Mac coat in black, which I thought was really grown-up. It was when Macs were really in fashion, so I was very cool at such a young age. Well I thought I was.

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FUDGE PAPER

What is your first fashion memory?

As a child, probably between the ages of seven to ten, I remember always looking through fashion magazines dreaming of what I would look like in those clothes - LOL! Now I am fortunate to be part of the industry that creates looks for those magazines.

Your hairdressing style is?

I love creating very stylish, glamorous and chic hairstyles that suit a face or make an outfit complete - alongside the make up and accessories. I also love creating weird and wonderful shapes, textures and styles - but always with an inner beauty to them somewhere.

What’s your kit bag essential?

A hairdryer; round roller brushes (the Japanese orange ones); a Mason and Pearson brush; bobby pins by Ricky’s in New York, they’re cushioned yet have a sturdy grip; U-pins, from Passage Du Industry in Paris, (great for rick-racking, frizzing or afro textures); R SERIES straightening irons by target.com because they get right to the root.

Are there products you cannot live without?

Fudge Skyscraper Hairspray. It’s amazing. It provides a pliable, no residue, long-lasting hold - and with oodles of shine!

Who are your hair icons?

Without a shadow of a doubt it’s Guido Palau. Guido taught me a whole new way of hairdressing. He pushed me to break the rules and break new grounds - to experiment and find beauty in not just beautiful hair, but in bad hair as well.

What is your biggest hair disaster?

When I first starting working with wigs and hair pieces for the fashion shows 17 years ago - it was when Alexander McQueen was designing for Givenchy. I thought one of the wigs looked a little dry and frizzy so gave it a good blow dry – not realizing you couldn’t add heat to a synthetic wig. It totally burnt and I ruined one of the wigs for the show. You only ever need to do that once.

If you could give one general hair tip to the public, what would it be?

Products are the way forward, you just need to be educated on what is the best product for you and why. Everyone has busy lives and gone are the days that women and men have two to four hours to sit in a salon having their hair done every week. That’s why the right products for you are so important.

They are designed to accommodate everyone’s lifestyle and needs: there are serums, smoothing balms, leave in conditioners, volumiser treatments, shine and hold products - all designed to suit every hair texture, and lifestyle.

A superpower, a new invention or a multi-tasking gadget; what one thing would make your life better?

A time gadget to create more hours in the day, time just seems to be going faster and faster…

Who would be your dream passenger to sit next to on a long haul flight?

Lady Gaga. I absolutely love, love, love her! Her inspiration to constantly break new grounds, the amount of discipline she must have to achieve such great heights, and all that focus and determination must be so rewarding for her at the end of the day I love it – she is living her DREAM!

L L I H N NOWDE

q&a S

GLOBAL SESSION STYLIST, SNOWDEN HILL HAS 17 YEARS OF BACKSTAGE CREDENTIALS, WORKING ALONGSIDE ONE OF THE MOST INFLUENTIAL MEN IN FASHION, GUIDO PALAU. AND CREATING BEAUTIFUL AND POWERFUL HAIRSTYLES FOR SOME OF THE GREATEST NAMES IN FASHION AND PHOTOGRAPHY INCLUDING: YVES SAINT LAURENT, VOGUE, DAVID SIMS AND STEVEN MEISEL…

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q&a AL I V N H JO

JOHN VIAL IS FUDGE’S INTERNATIONAL CREATIVE DIRECTOR. HIS MAIN AIM IS TO PUSH BOUNDARIES AND CREATIVITY. WITH PRECISION HAIR CUTTING LEARNED AT VIDAL SASSOON, AND SESSION STYLING THAT FLEW HIM AROUND THE WORLD, HE IS CERTAINLY THE MAN WHO CAN…

What is your first fashion memory?

The first true fashion memory that sticks out in my mind was at the Helen Storey show. It was either the late, late Eighties or early Nineties, and Naomi Campbell was naked backstage, she was actually just stepping into a G-String. I remember thinking “you have actually got the most beautiful body I have ever seen.” It was just amazing, and the time of the real supermodel.

Your hairdressing style is?

I’d say my skill set comes from the Vidal Sassoon precision hair cutting technique, combined with 15 years of session styling – because they are two totally different things. So, definitely disciplined precision.

What’s your kitbag essential?

A Mason Pearson brush, elastics for dressing hair, pins from New York, grips from Tokyo, Italian bristle brushes, Charles Fox hair nets – I can’t live without them! And Fudge Skyscraper hairspray and every conceivable size of tong.

What is your favourite fudge product?

Hair Cement, because you can achieve really fantastic ponytails, which I think are the all time basis of dressing hair. And you get this really nailed-down, rock-hard, slick, shiny pony out of it.

Who are you hair icons?

Vidal Sassoon, who was one of my best friends, and Linda Evangelista, because she really embodied women at the time for me - she really was a chameleon in terms of her hair.

What is your biggest hair disaster?

Having my own hair permed at the back – it wasn’t a good look!

Image courtesy of MHD

If you could give one general hair tip to the public, what would it be?

You have to think about the three Cs: cut, colour, condition. If you’ve got those, I think you are always on trend.

Do you have an unlikely interest?

Would it be really boring to say I’m obsessed with interiors and architecture?

Who would be your dream passenger to sit next to on a long haul flight?

My mum.

A superpower, a new invention or a multi-tasking gadget; what one thing would make your life better?

Something that makes hair grow…

What three celebrities and three fashion designers most define what Fudge is about?

My three celebrities would be: Anna Piaggi, Julie Verhoeven and Isabella Blow; and the designers are: Louise Gray, who really embodies Fudge; and Martin Margiela and Alexander McQueen for sure.

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FUDGE PAPER

fudge’s lucky7 Matt Hed Extra ££11.95 Farewell wet-look, hello matte-look: some men are favouring a nongreasy raw, natural hair finish over the sticky, crunchy styles of old.

This product celebrates the triple extras: extra dry, extra hold and extra matte. The dual clay system coats the hair, absorbing its moisture for a zero shine finish.

SkyScraper ££8.95 (450g) or £3.95 (70g) A kit bag essential for Fudge Global Session Stylist, Snowden Hill this medium hold hairspray rocks. While styling, the apple and coconutscented mist also conditions and strengthens the hair, but will brush out with ease, and without flakeage, when no longer required.

Salt Spray ££10.95 This summer essential ticks all the right boxes. Whether it’s the just-gotout-of-bed look, or just-stepped-off-the-beach effect you’re after, this is the one. Add to damp hair at the root and work through to the ends giving extra body and a tousled texture. The mango and coconut notes will keep you fragrant, the hard setting polymers and anti-humidity ingredients give you flexibility and hold; whilst UV filters will protect your hair against sun damage.

NEW: Hot Hed Style Whip with anti-frizz ££13.95 This newly released and multifaceted product deals with the increasing demand for heated styling tools in everyday hair routines and has anti-frizz dilemmas covered. On a scale of 1-10, the whip’s hold-factor is 10 - it also hydrates and its thermal technology protects against temperatures up to 200 ºC. Also available in Hot Hed Whipped Moisture Cream and Hot Hed Violet Whipped Moisture Cream.

Hair Shaper ££11.95 This strong hold, semi-matte texturising cream is to Fudge what Touche Éclat is to Yves Saint Laurent – a cult classic. First launched when Fudge was born in the early Nineties, this product has stayed on-trend, making it THE number one selling product.

The blend of natural waxes act to thicken, control, mould and define hair.

Headpaint: FUDGE Professional Colour The Fudge professional colour range boasts 84 Permanent Colours including: Oz Rock Reds and shades from Intense Very Light Blonde to Medium Red Berry Brown. The salon shades are 90% organic and easily absorbed into the hair providing longer lasting colour (even when covering grey), and healthier, glossier finishes are achieved.

Paintbox Creative Conditioning £18.95 (fifteen shades include: Blue Hawaii, Green Envy, Clockwork Orange, Purple Haze and Pretty Flamingo)

For an all out modern rainbow-coloured hairdo, Fudge Paintbox is the answer. Bright and pastel hair dyes are bang on trend this season, and the momentum is still growing. Katy Perry, Lady Gaga, Kelly Osborne, Dakota Fanning, Jessie J, Selena Gomez and model Charlotte Free are all avid followers of this bright, bold and beautiful look, the perfect accessory for the bold at heart.

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‘Fudge has its finger on the pulse. They are expanding the styling range and taking it to new heights. I have been fortunate enough to have tried and tested the whole range, which constantly blows me away due to the quality and results of the products...It does what it says it will do!’ Snowden Hill, Fudge global session stylist

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PIXIE CHICKS

Fudge’s John Vial with mentor and friend, the late Vidal Sassoon

FUDGE PAPER

RED DEVILS Like Champagne on ice, the pixie hairdo never ventures far out of fashion- although never before has this boyish coiffe been more prevalent than ‘right now!’

Vanguards of this daring trend include Mia Farrow, who was given the crop by late and great Vidal Sassoon for her role in Rosemary’s Baby, in 1968; and Twiggy, who sported rock crop during the mod movement of the Sixties.

More recently Gwyneth Paltrow, Linda Evangelista, Kate Moss and Agyness Deyn adopted the hairdo, which we predict will be big-news in 2012. Maybe it's a backlash to long hair extensions associated with WAGS and Essex girls – either way it’s a look that’s been adopted by modern beauties Emile Sande, Anne Hathaway, Carey Mulligan and Emma Watson, all of whom are showing their faces off to full advantage.

Whether the desired look is short and spiky, cropped coiffures or tidy and textured Fudge Shaper is the product for any style of short hair.

Make way for the redheads. While blondes may have more fun, a flame-haired girl oozes confidence and playfulness.

There are, of course, many hues of red that can be experimented with, which is what makes this trend so accessible, from the vibrant Red Corvettes and Vendettas, to the subtle warm tones. For Spring/Summer 2012 Valentino sent his models out with romantic red braids, courtesy of Guido Palau.

Think of it as a celebration of the Celts: porcelain skin and flaming red hair. Models Lily Cole and Coco Rocha; actresses Christina Hendricks and Nicole Kidman, along with singer /songwriters Kate Nash and Paloma Faith are leaders of this pack!

FUDGE predicts RAINBOW BRIGHT HAIR Colour blocking is something we have seen on the catwalk for the past four seasons, and it doesn’t seem to be going away. For the Spring/ Summer 2012 international collections designers Roksanda Ilincic, Marni and Victoria Beckham all sent models out wearing sporadic, splashes of colour. So it was only a matter of time before fashion-forward thinking gals began to accessorize this trend with their hair.

We’ve seen starlets Rihanna, Lady Gaga, Jessie J and Katy Perry work as much and as many colours into either their entire head of hair or sections such as fringes, ends and sides.

Dare you?

FOR FURTHER INFORMATION, PRICES, PRODUCT IMAGES OR QUOTES AND INTERVIEWS PLEASE CONTACT: UK AND INTERNATIONAL Eliane Banda at PZ Cussons Beauty eliane.banda@pzcussonsbeauty.com T 020 7845 6341 For UK trade enquiries Samantha Grocutt at Essence PR sam@essencepr.com T 020 7739 2858 AUSTRALIA AND NEW ZEALAND Tory Archbold at TORSTAR Communications beauty@torstar.com.au T 61 2 9222 9484