TRAFFIC & LEAD GEN
LEVERAGING VIDEO TO DRIVE MARKETING FUNNEL PROFITS ARTICLE BY MICHELLE LANGE The natural assumption is small companies don’t have the budget for a robust video platform, yet when we spoke to several fast-growing companies, we found a different reason. Our insights interviews with CEOs and CMOs at companies ranging from six figures to $30 million reveal that it is a lack of video strategy - not budget - that keeps small businesses from creating a video. The CEOs and CMOs we interviewed are unclear as to where to start and what videos would give them the greatest ROI on their time, money, and effort. This knowledge gap causes them to press the pause button and put the video at the bottom of their priority list. WE will uncover the essential videos you need for each phase of your marketing funnel and demystify the video strategy challenge.
“...it is the lack of video strategy - not budget - that keeps small businesses from creating a video.”
10
JANUARY 2017
FUNNEL MAGAZINE
